INTRODUCING SMART STUDIO

A POWERFUL, AUTOMATED TOOL TO GROW YOUR BUSINESS

The all-new Smart Studio launched in the first quarter of 2017, replacing the Marketing Centre, which will stay active as agents transition to the new platform. The launch was accompanied with a full schedule of live and on-demand training that is rolling out throughout 2017.

The feature-packed Smart Studio is loaded with three essential functional areas designed to grow your business.

CRM for your leads and contacts

Smart Studio integrates CRM and other critical business functions to automate the work you do. You can funnel all of your leads into one secure and private place, regardless of source. Rank and classify your leads along with your entire database of contacts. Then, set up best-practice action plans for leads, buyers, sellers and past clients, or create your own custom action plans if desired. Stay in touch with a suite of drip campaigns to nurture and convert repeat, referral and new business automatically. You can also track referrals and sales to monitor your key business metrics. A dashboard of your goals and your progress against them helps you to stay motivated and keeps you on track throughout the year.

“We designed Smart Studio with one purpose in mind – to maximize your earning potential. The new platform uses automation to improve your productivity and to help you market yourself and your listings.”

– KELLY McCAIN

Director, Business Services

Automated marketing

Market yourself and your listings with Smart Studio’s automation and edit-in-place technology. Every new listing you sign automatically generates and emails you a professionally-designed Listing Kit, which includes feature sheets, postcards, slide shows, social media posts and more. You can also choose from a variety of personal marketing templates like business cards and signage as well as an even wider variety of listings marketing templates like single property websites. Whatever template you choose, your listing data and personal information are imported directly into the template. It’s easy to make final tweaks or even create your own marketing project from scratch with edit-it-place technology that allows you to both add your copy and photos and see your results directly in the template.

Tools integration

Integration with your existing platforms brings everything together: listings data; leads from any source; all your contacts; tasks and appointments, all managed in one place. Push tasks and appointments to your Google Calendar and synchronize your Google Contacts. Smart Studio is integrated with other Google tools as well as royallepage.ca, rlpNetwork and ClientClick.

Top coaches clearly identify a strong correlation between CRM and productivity. Smart Studio packages a CRM together with automated action plans, marketing and tools integration – all in a single time-saving, secure platform provided at no additional cost to you!

For a full library of on-demand training resources, visit my.rlpNetwork.com/smartstudio. Questions? Call Customer Care at 1-877-757-4545 or email help@royallepage.ca.

Royal LePage MOBILE APP

REAL ESTATE AT YOUR

Your clients can create custom searches for their new home with Royal LePage’s award-winning iPhone® app. The exclusive Draw & Search feature allows your buyers to save their searches and receive notifi cations for new listings and open houses.

FINGERTIPS Download the iPhone® app and be your clients’ expert on all things Royal LePage royallepage.ca/realestate/iphone

Know the VALUE

YOU BRING

Despite new technologies, industry ups and downs and changes to the way real estate sales professionals work, it turns out what really matters is what has always mattered. It’s the value you provide to your clients and potential clients at a time when they need it most.

Delivering value is an ability that you can master to help you exceed your clients’ expectations.

When you shift your focus from prospecting to educating, your thoughts will evolve from closing a deal to educating your clients by providing them relevant information during the home buying or selling process. Rather than burying people in data and information, offer them insight to deliver added value. Focus on becoming their trusted advisor, rather than on making a deal, and you’ll bring more value. And when you specialize in a specific area or niche market, you’ll bring forth even more value to your prospects and clients. Remember these three rules in creating your own special value:

1The best value you can give your clients is unexpected value. When your clients experience the delight of your exceptional service and insightful information that wasn’t anticipated, that’s true value.

2Communicate your value. Consumers want to justify your value. It is your responsibility to communicate your value with absolute clarity and change any contrary perceptions about the value your profession brings.

3Believe in your value. The internet and information age may have given consumers a fresh independence in their real estate endeavours, but it’s also given them a false confidence. Your clients may have information and tools, but they don’t have your experience, wisdom or insight.

Never underestimate the value you bring to your clients and this industry. It’s extraordinary!

RICHARD ROBBINS, Co-founder and CEO of Richard Robbins International Interested in learning more about RRi on Demand? Visit my.rlpNetwork.com/training.