2 minute read
THE DEFINITION OF LUXURY: CARRIAGE TRADE LUXURY PROPERTIES
– KELLY McCAIN
Director, Business Services
The Carriage Trade Luxury Properties program offers a wealth of new and evolved marketing, promotional and training resources. The program helps you to win luxury listings and market those properties beyond borders via a network of like-minded professionals from across Canada and international locations.
Listings that meet certain price thresholds are automatically identified as Carriage Trade to kick-start a series of processes to make engagement easy. Your valuable time can then be devoted to delivering a level of luxury service that proudly bears your name.
CARRIAGE TRADE LUXURY PROPERTIES
The Carriage Trade Luxury Properties marketing program includes:
• Your price-qualified listings automatically posted to carriagetradeproperties.ca and royallepage.ca.
• An impressive selection of print and web marketing automatically emailed to you with your listing’s photos and data already integrated.
• Partnership with the world’s #1 portal for luxury properties, Who’s Who in
Luxury Real Estate’s LuxuryRealEstate. com, delivers coveted international marketing exposure. • A digital advertising program with
RobbReport.com offers more targeted promotion.
• Partnership with the Institute for
Luxury Home Marketing offers a discounted Certified Luxury Home
Marketing Specialist® designation and a two-year membership to the Institute. • Exclusive Royal LePage Sales Success webinars focus on trends in luxury with insight from leading industry experts.
• The Royal LePage Carriage Trade Luxury
Properties Report garners impressive media attention and features market data and trends on topics meaningful to Canadians.
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Learn how these powerful promotional, marketing and training resources can work for you. Visit my.rlpNetwork.com/carriagetrade.
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