MARKETING
The Future of the Global Casino Market: the Impact of Technologies By Petro Magos
So, it’s happened! Everything has digitised, it’s no wonder so many more online gaming and sports betting sites have popped up. The convenience of use on mobile platforms, with the proliferation of phones has contributed to online casinos becoming increasingly popular on almost every continent.
A
number of factors impact online casinos, but only a few of them can be considered game-changers. These are currently the five most important features that boost online casino growth:
Online Accessibility The Internet is an essential component to the development of the online gambling industry, and the massive drop in data costs to drive accessibility with the future becoming even cheaper, (see Starlink.com for a real-world example of ever expanding, next generation Infrastructure). Without ease of access, online casinos wouldn’t exist, and we’d still be using only traditional gambling outlets. Today, the widespread availability of Internet access makes digital gambling easier to use.
and more convenient in the last 10 years. New technologies allow you to play casino games whenever and wherever you want.
Marketing Technologies As technology advances, most casinos are now able to attract new players on a daily basis with superior marketing tools. Gambling platforms now offer bonuses & promotions that are tailored to each user’s preferences, as personalization has become a huge part of modern marketing.
Game Design has Improved Game design is a huge driver. There is no question about it, casino games are getting better and more exciting, which is a great hook for a younger generation of users that are looking for new gaming options.
New Technologies
The Coronavirus Pandemic
Despite the Internet being the first piece of the puzzle, new technologies keep the trend alive and kicking in the long run. With the massive proliferation of smartphones and adoption of social media, online gambling has become easier
The Coronavirus pandemic has indirectly boosted the gambling market. Online platforms experienced unprecedented growth at a time when traditional casinos were closed due to COVID-19 restrictions.
18
/ Gaming for Africa / gfamagazine.com
Finally, new technologies continue to reshape casino businesses in ways that make them relevant and useful to new generations of gamblers. Any gaming organisation embarking online with their brand would need to consider a strong digital team to assist them. Besides the obvious basic requirements from their white-labelled site, SEO management, great UX, frictionless sign-up and the use of affiliates, one would need to consider all the other subtleties in the online space, like Google’s ruling of social media channels, community rules, etc. Having partners who understand the complexities of ‘enticing’, (I obviously use this loosely) new players into your platform, is vital. The digital marketing landscape is ever evolving and needs consistent attention; often what worked today might not work tomorrow. Petro Magos is a media, technology and gaming guru - check out the services Magos Media offers, and how this cutting-edge agency can help you make the most of your business using marketing technology at www.magosmedia.com
