rpagency.com
ROMPH • POU AGENCY MARKETING CAPABILITIES Turning data-driven insights into opportunities.
San Antonio, TX // Shreveport, LA // Tyler, TX // Baton Rouge, LA
TABLE OF CONTENTS 03 SECTION 1: ABOUT ROMPH POU AGENCY 04
Who We Are
16
Branding Examples
05
Team
20
Promotional Logo Examples
21
Content Marketing
07 SECTION 2: CAPABILITIES 08
General Capabilities
22
Video Production
09
Data Services
23
Website Design
10
Media Services
24
Outdoor Examples
11
Public Relations
25
Direct Mail Examples
26
Email Examples
27
Promotional Campaign Examples
28
Photography Examples
29
Editorial Design Examples
30
Illustration Examples
31
Social Media
12 SECTION 3: CLIENT LIST 13
rpagency.com • 318.424.2676
15 SECTION 4: WORK SAMPLES
Current Clients
2
WHO WE ARE
WHO WE ARE
1981 40+ YEARS
COMPANY PROFILE Romph Pou Agency is the perfect blend of data geek, strategic thinking, creative ingenuity and media savvy needed to deliver marketing campaigns that create a big impact and even bigger results. Mission: To develop strategies for our clients that focus on maximizing investment to drive ROI. Philosophy: 1. W e see ourselves as a true partner for our clients. We want to understand your business to develop the most effective brand campaigns.
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2. W e believe success starts with audience, market and brand insights. Then, we add data-driven thinking, stir in some smart strategy, and finish with award-winning creative. 3. W e have a need for speed. For more than four decades, our brand position has included a “How Fast Is Your Agency?” motto. Our team is proactive, responsive and ready to hit the ground running.
ESTABLISHED IN
100+ EMPLOYEES
10
IN-HOUSE DEPARTMENTS
4
IN BUSINESS
LOCATIONS
SAN ANTONIO, TX SHREVEPORT, LA TYLER, TX BATON ROUGE, LA
60+ 500+ AWARDS
CLIENTS ACROSS THE COUNTRY
4
TEAM Romph Pou Agency – San Antonio
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JEFF COWART As Vice President, Texas, Jeff brings deep experience to our clients for our agency’s strategic services, public affairs, health care, real estate and writing and editing practices. Special interest clients have included Major League Baseball/Commissioner Bud Selig, the Chicago Bulls, Chicago White Sox, Boston Red Sox, Philadelphia Phillies, and others. For over a decade, he served as Senior Vice President for Growth and Business Development for Tenet Healthcare and Vanguard Health Systems, and Vice President and Chief Marketing Officer for Inova Health System. His real estate and development experience includes governmental relations, public testimony preparation and marketing for Embrey Partners, K. Hovnanian, Miller & Smith, Centex, and others. Jeff is a former Deputy Chief of Staff and Press Secretary for Louisiana Governor Buddy Roemer. For more than 25 years, he was an award-winning newspaper journalist in Louisiana, Florida, South Carolina and Virginia. He has consulted with The Washington Post, The New York Times, USA Today, The Chicago Tribune, The Los Angeles Times, HGTV, La Nación (Costa Rica), La Nación (Buenos Aires), and many others.
CARLOS DE LEÓN Carlos de León has over a decade of experience in South Texas, where he has worked in public affairs, communications and economic development. Currently, he leads the San Antonio office of Romph Pou Agency. He has represented clients across multiple industries, including healthcare, finance, higher education, tech and real estate development. Before agency work, Carlos worked for a binational think-tank based in San Antonio focused on US-Mexico relations. He has also worked in higher education with the University of the Incarnate Word, including recently as a business adjunct faculty member for the School of Professional Studies. Carlos has served his community as Director of Community Engagement for Bexar County Commissioner Tommy Calvert. Carlos also serves on the Community Health Advisory Board for UT Health San Antonio’s Institute for Integration of Medicine and Science. Learn more about Romph Pou Agency’s Hispanic and multicultural marketing capabilities, texasceomagazine.com/mindful-messaging.
5
TEAM Romph Pou Agency – General Service Leadership
ROBERT POU
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Owner and founder of the Romph Pou Agency, Robert has assembled a skilled team of more than 100 marketing experts providing successful growth initiatives for industries all over the country. For more than 40 years, he has established a formula of success, emphasizing data analytics and research to create strategic plans and messaging designed to provide successful marketing plans. Robert has vast experience in a multitude of industries, including healthcare, economic development, gaming, higher education, automotive, retail and hospitality.
CHELSEA RICH Chelsea Rich is a seasoned marketing and communications professional with over 13 years of experience in marketing and communications. Currently, she serves as Group Account Director with the Romph Pou Agency, where she oversees clients’ overall strategy, planning, and management. As Group Account Director, she supervises all account service team functions in the agency’s healthcare, economic development, higher education, automotive, retail and hospitality division.
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CAPABILITIES
CAPABILITIES FULL-SERVICE MARKETING SOLUTIONS
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Romph Pou Agency is your one-stop shop when it comes to marketing your business. From branding and messaging to creative and video production to planning and executing media campaigns to managing your online brand presence, your reputation and your public relations, we bring together the marketing expertise to deliver the whole package. We start with a deep-dive into first-party and third-party data, identifying the right audiences and vehicles to deliver cost-effective marketing solutions that maximize results.
CONTENT MARKETING
CREATIVE SERVICES
DATA SERVICES
MEDIA SERVICES
PUBLIC RELATIONS
Blog Posts
Branding/Positioning
SCORPIO®
Traditional
Social Content
Direct Mail
Data Modeling
Digital
Connecting Your Product to the Media
Email Campaigns
Promotional Campaigns
Analysis
Strategic Planning
Landing Pages
Video Production
Email Marketing
Aggressive Negotiation
Promotional & Marketing Kits
3D Design & Modeling
Direct Mail
Integrated Media Mix
Commercial & Brand Video
Photography
Telemarketing
SEO Development
Website Design
Media
Community Engagement Strategies News Conferences & Events Crisis Communications Reputation Management Public Affairs
360º Virtual Reality Videos
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DATA SERVICES Combining data with an integrated marketing strategy, our clients can make a substantial impact in customer engagement, retention and loyalty. Romph Pou Agency data services can help you discover what influences your customers and what keeps them coming back again and again.
rpagency.com • 318.424.2676
Data Modeling
Analysis
Email Marketing
9
MEDIA SERVICES It doesn’t matter how big or small your brand or your budget is. With over 40 years of experience curating media strategies tailor-made for each individual client, our media experts know that one size does not fit all.
50+
U.S. MARKETS
$8,000,000 MEDIA PLACED
400,000,000 rpagency.com • 318.424.2676
MEDIA IMPRESSIONS DELIVERED
TOP 10 METRO EXPERIENCE 5 OF THE TOP 10 MARKETS
10
PUBLIC RELATIONS
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At Romph Pou Agency, public relations means a whole lot more than sending out press releases. We handle all aspects of your brand’s public image. That might mean shooting news-style online video content one day, staging an event the next or perhaps launching a community engagement campaign – all in addition to managing your company’s reputation, day-to-day news distribution and being there in a crisis.
Connecting Your Brand to the Media
Community Engagement Strategies
News Conferences & Events
Crisis & Reputation Management
Our seasoned professionals come from a background in media, so they know first-hand what journalists are looking for. We make sure your news hits the headlines.
Many companies underestimate the value that a strategic engagement program can provide in connecting your brand with local communities. Don’t be that company. We can help.
From news to corporate or community events, we are ready to plan, stage and manage your events from beginning to end. All you have to do is show up.
Romph Pou Agency works hard year-round to keep your reputation in tip-top shape. If a crisis hits, we’re ready to jump in and handle business.
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CLIENTS
SELECTION OF CASINO CLIENTS SELECTION OF CASINO CLIENTS OKLAHOMA
OKLAHOMA New Member WELCOME
OKLAHOMA
WASHINGTON
OKLAHOMA
5.5 MILLION CASINO
Thanks for visiting The Artesian Hotel, Casino, and Spa
P L AY E R S Your membership benefits and exclusive offers are inside!
OKLAHOMA
MISSISSIPPI
OKLAHOMA
LOUISIANA
MISSISSIPPI
26,000 GAMES
20 PROPERTIES rpagency.com • 318.424.2676
OKLAHOMA
OKLAHOMA
LOUISIANA
MISSISSIPPI
MISSISSIPPI
19 CITIES IDAHO
MISSISSIPPI
NEW MEXICO
OKLAHOMA
OKLAHOMA
06 S TAT E S
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SELECTION OF NON-CASINO CLIENTS SELECTION OF RETAIL AND MEDICAL CLIENTS CADDO- B OS S I E R
TENNESSEE
INDIANA
TEXAS
LOUISIANA
INDIANA
202+ MILLION
IMPRESSIONS
FLORIDA
TEXAS
TEXAS
NEW YORK
TEXAS
10 INDUSTRIES
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53 BR ANDS EAST TEXAS
LOUISIANA
INDIANA
TEXAS
TEXAS, ARKANSAS & LOUISIANA
TEXAS & LOUISIANA
TEXAS
TEXAS
TEXAS
LOUISIANA
06 S TAT E S 12 CITIES
14
WORK SAMPLES
BRANDING EXAMPLES
int rod uci ng
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NI TRO COLD BREW
The Newest Innovation in Coffee!
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BRANDING EXAMPLES
https://vimeo.com/93541960
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MORRIS MORRIS M
https://vimeo.com/219117400
https://vimeo.com/173501478
E
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A
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I
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BRANDING EXAMPLES
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WWW.PALMBEACHZOO.ORG
TICKETS
18
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BRANDING EXAMPLES
19
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PROMOTIONAL LOGO EXAMPLES
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CONTENT MARKETING
https://www.icee.com/nopemovie/
https://bit.ly/3whTs5J
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CLICK TO PLAY
CLICK TO PLAY
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CREATIVE SERVICES: VIDEO PRODUCTION
https://www.youtube.com/watch?v=dzprQBfDuZ8
https://vimeo.com/200747312
https://vimeo.com/108623917
https://vimeo.com/743117971
https://vimeo.com/743135071
https://vimeo.com/80488414
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CREATIVE SERVICES: WEBSITE DESIGN
rpagency.com • 318.424.2676
https://ladowns.com
https://www.geauxbags.org
https://keg-solutions.com
23
OUTDOOR EXAMPLES EXPERIENCE
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THE
PrimmValleyResorts.com
24
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DIRECT MAIL EXAMPLES
25
EMAIL EXAMPLES
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DYNAMIC CONTENT EMAIL TEMPLATES
26
PROMOTIONAL CAMPAIGN EXAMPLES
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THIRD ANNUAL OCTOBER 27, 201 8 DOWNTOWN SHREVEPORT
B E N E F IT IN G LO C A L F IR ST R E S P O N D E R S & M IL ITA RY HE R O E S
27
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PHOTOGRAPHY EXAMPLES
28
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EDITORIAL DESIGN EXAMPLES
29
ILLUSTRATION EXAMPLES
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VIP
TUESDAY, FEBRUARY 26
HOST PARTY
Pam
30
SOCIAL MEDIA A precision-targeted strategy is the key to any successful social media campaign. From fully integrated, cross-platform campaigns to single channel promotions, we understand the importance of providing the most-efficient plan and trackable results.
• Social Media Strategy • Platform Setup & Management • Campaign Execution • Content Development • Reporting and Analysis CLICK TO PLAY
• Reputation Management • Listing Organization
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• Paid Advertising (Facebook, Instagram, etc.)
We will ensure that your content is relative to your audience, and is consistent with your brand.
CLICK TO PLAY
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THANK YOU Carlos de León cdeleon@rpagency.com P: 210.866.4500 C: 210.317.1592
San Antonio, TX // Shreveport, LA // Tyler, TX // Baton Rouge, LA
