rpagency.com
HEALTHCARE MARKETING CAPABILITIES Turning data-driven insights into opportunities.
Shreveport, LA // Tyler, TX // Baton Rouge, LA // San Antonio, TX
TABLE OF CONTENTS
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SECTION 1: ABOUT ROMPH & POU AGENCY
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Who We Are
05 Clients
SECTION 2: CAPABILITIES
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General Capabilities
08-10 Creative Examples 11 Photography 12 Video Production
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SCORPIO® Database Services
14 Direct Marketing 15 Media Planning & Buying 16 Digital Media
rpagency.com • 318.424.2676
17 Social Media 18 Web Development
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WHO WE ARE
WHO WE ARE
Healthcare Marketing Experts
rpagency.com • 318.424.2676
Romph & Pou Agency is an integrated marketing agency with offices in Baton Rouge, LA; Shreveport, LA; San Antonio, TX; and Tyler, TX. Established in 1981, R&P has earned a reputation for progressive marketing, award-winning creative and efficient client service. With industry expertise in healthcare, gaming, automotive and retail, R&P serves clients all across the country. Our healthcare marketing team – with more than 20 years of healthcare industry strategy, positioning and marketing experience – has proven ability to help grow your brand and market share. Our clients include powerful brands like NewYork-Presbyterian, University of Texas Health Science Center at Tyler; Ochsner LSU Health Shreveport as well as a range of specialty clinics and physicians. From competitive marketplace analysis, to precise audience segmentation, to tailored targeting of creative message and distribution channels, R&P creates actionable marketing plans designed to drive strategic growth.
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CAPABILITIES
CAPABILITIES
rpagency.com • 318.424.2676
Romph & Pou Agency delivers powerful marketing strategies through thought-provoking creative work to grow your position, brand strength and market share. Our data-driven approach provides strategies that build awareness among targeted audiences and drive growth using precision-targeted marketing techniques. We are an established, full-service agency that prides itself on award-winning creative, strategic execution, big-data management and exceptional client service.
Creative Services
Web Design
Direct Mail
Video Production
Photography
Email Marketing
Social Media
Content Marketing
Telemarketing
Data Modeling
Analysis
Media
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CREATIVE EXAMPLES We are here to help your brand reach its greatest potential. By elevating brand perceptions through extraordinary design and captivating storytelling, Romph & Pou Agency can assist your company in achieving its desired position in the marketplace.
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GREMILLION & POU
Dr. Srikar Veerareddy
ph. 318-424-2676 fx. 318-221-3442
rpagency.com • 318.424.2676
FDA-Approved Watchman™
Job #: UNIHCO1028a Description: Trauma Magnet Reprint Client: University Health Proof: 1/UPLOAD Designer: CP/AS AE: CG SPECIAL PROCESSES Varnish: Foil: Emboss: Fold:
Start Date: 11/6/15 Date Uploaded: 11/09/15 Uploaded To: Paragon FTP Insertion Date(s): Item Color(s): 4/0 Paper: Magnet Pixel Size:
Mult. Pages: Die Cut: Binding: Envelope: Perf:
Env. Size: Env. Color(s): Ad Size/Live Space: Bleed: N/A Flat Size: 4 x 2” Fold Size: Fold Type:
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IMAGES Stock: Yes (istock / Shutter. / ____________) No Quality of images: Low Res Hi Res Price: $ Purchased: Yes / No
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CREATIVE EXAMPLES
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CREATIVE EXAMPLES
Together. Stronger. OchsnerLSUHS.org
Healthcare of the Future. Here Today.
Together. Stronger.
Walter E., Patient
Vaquetta H., Primary Care Patient
Together. Stronger.
Mindie Kavanaugh, MD
Ochsner LSU Health Shreveport is leading the way in healthcare for our region. With our combined expertise and focus on innovation, we are working together to provide the highest quality care through a proactive approach that uses the latest technology, such as telemedicine, smart devices and state-of-the-art surgical equipment, to better serve our communities. For more information, visit OchsnerLSUHS.org
Together. Stronger.
rpagency.com • 318.424.2676
M O N RO E M E D I C A L C E N T E R
Frances D., Pediatric Patient
Building a Healthier Tomorrow, Today
Learn More
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CREATIVE EXAMPLES NewYork-Presbyterian Medical Group Hudson Valley
Shawna Hughes, MD, FACOG, treats women of all ages, from pre-teen to post-menopause, and provides routine examinations, treatment of
Shawna Hughes, MD, FACOG
is pleased to welcome endocrinologist
Genevieve Lama, MD Specialties: • Endocrinology • Osteoporosis • Pituitary Diseases • Thyroid Disease
• Adrenal Disorders • Polycystic Ovarian Syndrome • Hypogonadism • Type 1 and Type 2 Diabetes
Early and Weekend Hours Available Practice Locations 2050 Saw Mill River Road, Yorktown Heights, NY 10598 | (914) 962-5533 1756 Route 9D, 2nd Floor, Cold Spring, NY 10516 | (845) 809-5661
Obstetrician and Gynecologist Assistant Professor of Obstetrics and Gynecology, Columbia University Medical Center
Make a Referral Yorktown Heights (914) 962-5533 Cold Spring (845) 809-5661 nyp.org/medgrouphudsonvalley
onsite ultrasounds, and pregnancy care. She is an assistant professor of obstetrics and gynecology at Columbia University Medical Center and affiliated with NewYork-Presbyterian Lawrence Hospital, where she performs deliveries. Dr. Hughes has published research in robotic-assisted gynecologic surgeries in the
Expertise • Obstetrics • Gynecology Education and Training Medical School • St. George’s University School of Medicine, Grenada, West Indies
Residency • Women and Children’s Hospital of SUNY at Buffalo, Buffalo, N.Y. Locations Hutch Metro Center 1250 Waters Place, Suite 1206 Bronx, NY 10461 Tel. 718-409-5454 1990 Central Park Avenue Yonkers, NY 10710 Tel. 914-793-5588
rpagency.com • 318.424.2676
gynecologic conditions, contraceptive counseling,
Journal of Gynecologic Surgery, Surgical Science, and Journal of Robotic Surgery. She is a fellow of the American College of Obstetricians and Gynecologists and is board certified. Dr. Hughes earned her medical degree from St. George’s University School of Medicine and served her residency at Women and Children’s Hospital at SUNY at Buffalo, where she was named chief of medical student education and
You’re Invited
to a Kickoff Event Celebrating NewYork-Presbyterian Medical Group Brooklyn
Please Join Us Wednesday, May 8, 2019 5:00PM – 7:00PM
NewYork-Presbyterian Medical Group Brooklyn 506 Sixth Street Brooklyn, NY 11215
The Montauk Club 25 Eighth Avenue Brooklyn, NY 11217 Kindly RSVP by April 26 to Darcell Ragsdale at dor9048@nyp.org or (718) 780-7797
won the Shashikant Lele Award for excellence in gynecologic oncology.
Evening will include cocktails and passed hors d’oeuvres.
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PHOTOGRAPHY
rpagency.com • 318.424.2676
Our in-house photography team specializes in capturing real-world imagery that more powerfully and authentically represents your brand in engaging consumer and specialty audience marketing and promotion.
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VIDEO PRODUCTION
rpagency.com • 318.424.2676
Our in-house audio-visual broadcast team produces cost-efficient and compelling storytelling while promoting your message with the highest quality standards, from projects large to small.
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SCORPIO® DATA SERVICES
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WHAT MAKES IT DIFFERENT SCORPIO® Data Services is our proprietary data repository management system that uses precision-targeted database modeling to make your marketing more efficient and effective.
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SCORPIO® DATA SERVICES
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GATHER DATA SCORPIO® securely accesses your data to organize and index for future optimal marketing usage.
STRATEGY + MODELING SCORPIO® identifies not only opportunities with current patients, but also opportunities for reactivation and new patient acquisition. SCORPIO® does this data-mining by utilizing the most recent data science techniques and tactics, including cost-per-acquisition and lifetime-value models that successfully guide many marketing programs.
IMPLEMENT SCORPIO® informs all marketing strategies including direct mail, email, traditional media, and online/digital efforts. These methods extend a message specific to the individual and their pre-existing conditions and medical history. In addition, each initiative requires reliable tracking capabilities for proper performance evaluation.
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SCORPIO® DATA SERVICES
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rpagency.com • 318.424.2676
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ANALYZE Response, behavior, profitability and incremental lift measurements represent our core analysis efforts. Standard reports are available, but most clients enjoy the option of customer report generation to ensure each marketing effort is analyzed against its specific goals.
MEASURABLE RESULTS Evaluating each marketing campaign against its performance goals enables SCORPIO® to properly determine the success of each marketing effort, and to adjust accordingly for future endeavors. This ability to continually learn and pivot highlights SCORPIO®’s greatest advantage.
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MEDIA PLANNING & BUYING Successful media campaigns are a combination of strategic planning, aggressive negotiation and an integrated media mix. We use a number of media planning tools, including Claritas PRIZM® NE, MRI, Nielson® Audio, ComScore®, Strata, Rentrak® and Nielsen®, to properly align the right media preference to the right audience. Our media department brings over 40 years of combined experience to media planning and buying on both local and national levels.
1,497,142,857 impressions delivered per year
Alexandria, LA
Houma, LA
Pensacola, FL
Atlanta, GA
Huntsville, AL
Philadelphia, PA
Austin, TX
Indianapolis, IN
Phoenix, AZ
Baltimore, MD
Jacksonville, FL
Pocatello, ID
Baton Rouge, LA
Joplin, MO
Portland, ME
Biloxi, MS
Lafayette, LA
Providence, RI
Birmingham, AL
Las Vegas, NV
Sacramento, CA
Burlington, VT
Lexington, KY
Salt Lake City, UT
Charlotte-Gastonia Rock Hill, NC
Little Rock, AR
San Antonio, TX
Los Angeles, CA
San Francisco, CA
Louisville, KY
Santa Fe, NM
Lubbock, TX
Seattle, WA
Memphis, TN
Shreveport, LA
Mobile, AL
Springfield, MA
Monroe, LA
St. Louis, MO
Morgan City, LA
Tucson, AZ
Morgantown, WV
Tulsa, OK
New Orleans, LA
Tyler, TX
New York City, NY
Waco, TX
Cincinnati, OH Cleveland, OH Dallas, TX Denver, CO Detroit, MI El Paso, TX
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Fort Smith, AR Fresno, CA Greenville, SC Harrisburg, PA
Oklahoma City, OK
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DIGITAL MEDIA Target Potential Customers Throughout the Day Target Potential Customers Throughout the Day
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GETTINGGETTING READY READY • 7AM • 7AM
MORNING MORNING COMMUTE COMMUTE • 8AM • 8AM
Addressable Addressable Geo-Fencing: Geo-Fencing: Target households Target households of of current customers current customers and potential and potential customers. customers.
RUNNING RUNNING ERRANDS ERRANDS • 5PM • 5PM Geo-Fencing: Geo-Fencing: Capture potential Capture potential new customers new customers by by geo-fencing geo-fencing key locations key locations and events. and events.
Streaming Streaming Music & Podcasts: Music & Podcasts: Get your Get message your message in front in front of potential of potential customers customers through streaming through streaming audio. audio.
BREAK BREAK • 12PM • 12PM Social & Mobile/In-App Social & Mobile/In-App Ads: Ads: Engage potential Engage potential customers customers with display withand display videos andads videos ads through popular throughsocial popular media social media sites andsites mobile/in-app and mobile/in-app ad ad placement. placement.
AT THE AT OFFICE THE OFFICE • 9AM • 9AM Display, Online Display, Video, Online and Video, Programmatic and Programmatic Serve adsServe to potential ads to potential customers customers throughout throughout the day. the day.
The digital world is vast, so knowing where and when to reach your target audience online is key to the success of today’s brands. Our digital department develops comprehensive digital strategies that manage your online presence and deliver your messages to potential customers at the right place and time to maximize your ROI. We have the experience and partners to deliver a wide range of services from SEO and web content to strategic paid advertising campaigns, social audience-engagement and reputation management.
EveningEvening Downtime Downtime & Online & Online Shopping Shopping • 7PM • 7PM Omni-channel Omni-channel Messaging: Messaging: Capture the Capture the interest of interest potential of potential customers customers browsingbrowsing a a tablet or tablet mobileordevice mobilewhile device watching while watching TV TV
Search Engine SearchMarketing: Engine Marketing: Get in front Getofinthose front about of those to about buy to buy with Search withEngine SearchMarketing Engine Marketing and maintain and maintain top of mind top of mind awareness awareness through Search, throughContextual, Search, Contextual, and Site Retargeting. and Site Retargeting.
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SOCIAL MEDIA From fully integrated, cross-platform campaigns to use social media as a channel for reaching consumers, a strong, targeted strategy is key to success. Romph & Pou Agency offers the expertise you need to take your social media to the next level.
• Social Media Strategy
• Platform Setup & Management
• Campaign Execution
• Content Development
• Reporting and Analysis
• Reputation Management
• Listing Organization
• Paid Advertising (Facebook, Instagram, etc.)
rpagency.com • 318.424.2676
At Romph & Pou Agency, we ensure that the content we develop for your audience is relevant and positions you as an industry expert. We also make sure that the messaging and creative speak the same tone as your brand, and that we continuously track and monitor social conversations.
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WEB DEVELOPMENT
rpagency.com • 318.424.2676
The dramatic growth of the online universe, from smartphones to e-commerce, makes a strong web presence more important than ever. Romph & Pou helps your company or cause build a strong and responsive web identity that advances your position in the marketplace.
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THANK YOU Carlos de León
cdeleon@rpagency.com 210.317.1592
Jeff Cowart
jcowart@rpagency.com 210.857.3751