rpagency.com
MARKETING CAPABILITIES Turning data-driven insights into opportunities.
San Antonio, TX // Shreveport, LA // Tyler, TX // Baton Rouge, LA
TABLE OF CONTENTS 03
rpagency.com • 318.424.2676
06
SECTION 1: ABOUT ROMPH & POU AGENCY 04
Who We Are
05
Clients
SECTION 2: CAPABILITIES 07
General Capabilities
08
Creative Examples
09
Creative Examples
10
Creative Examples
11
Creative Examples
12
Creative Examples
13
Direct Mail Examples
14
Outdoor Examples
15
Editorial Design Examples
16
Photography
17
Food Photography
18
Video Production
19
SCORPIO® Database Services
23
Media Planning & Buying
24
Digital Media
25
Social Media
26
Web Development
2
WHO WE ARE
WHO WE ARE
Marketing Experts Romph & Pou Agency is a full-service branding, communications, marketing and creative agency that prides itself on speed, efficiency and effectiveness. Founded in 1981 in Shreveport, Louisiana, R&P Agency has 106 team members across offices in San Antonio and Tyler, Texas; and Shreveport and Baton Rouge, Louisiana. R&P has earned a reputation for retaining clients long-term with our progressive marketing strategies by delivering creative solutions and strategic support that our clients need, where and when they need it. Romph & Pou operates on the following principles: rpagency.com • 318.424.2676
• Always provide outstanding client service • Consistently achieve positive marketing results • Focus on the client’s customers • Aggressively pursue new methods of marketing • Build and maintain an impeccable reputation
4
SELECTION OF KEY CLIENTS 1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
19
20
21
8
2
17 6 4
14 1
13 9, 11, 16
3, 10
rpagency.com • 318.424.2676
5, 12, 18, 19, 21 15
16
17
7
20
18
5
CAPABILITIES
CAPABILITIES
rpagency.com • 318.424.2676
Romph & Pou Agency delivers powerful marketing strategies through thought-provoking creative work to grow your position, brand strength and market share. Our data-driven approach provides strategies that build awareness among targeted audiences and drive growth using precision-targeted marketing techniques. We are an established, full-service agency that prides itself on award-winning creative, strategic execution, big-data management and exceptional client service.
Creative Services
Web Design
Direct Mail
Video Production
Photography
Email Marketing
Social Media
Content Marketing
Telemarketing
Data Modeling
Analysis
Media
Public Relations
Public Affairs
7
CREATIVE EXAMPLES
int rod uci ng
rpagency.com • 318.424.2676
NI TRO COLD BREW
The Newest Innovation in Coffee!
8
CREATIVE EXAMPLES
rpagency.com • 318.424.2676
Hiliscium quae conemqu Ur, consequi aditatia erum hillabo rerspis volupti corenim ustissum accus More
WWW.PALMBEACHZOO.ORG
TICKETS
9
rpagency.com • 318.424.2676
CREATIVE EXAMPLES
10
rpagency.com • 318.424.2676
CREATIVE EXAMPLES
11
rpagency.com • 318.424.2676
CREATIVE EXAMPLES
12
rpagency.com • 318.424.2676
DIRECT MAIL EXAMPLES
13
OUTDOOR EXAMPLES EXPERIENCE
rpagency.com • 318.424.2676
THE
PrimmValleyResorts.com
14
rpagency.com • 318.424.2676
EDITORIAL DESIGN EXAMPLES
15
rpagency.com • 318.424.2676
PHOTOGRAPHY
16
FOOD PHOTOGRAPHY EXAMPLES
rpagency.com • 318.424.2676
The award-winning creative team at R&P has extensive experience and skill in food photography and propping, as they develop a bimonthly food magazine for one of our clients. This specialization enables us to offer our clients a competitive advantage to help position their food and beverage products as market leaders.
17
VIDEO PRODUCTION
rpagency.com • 318.424.2676
Romph & Pou Agency has the capability to provide a wide range of broadcast production. With our in-house production capabilities, we’ve produced 30-second spots with budgets over $100K, but our defining difference is our ability to produce low-budget spots that don’t compromise on quality. From small to big projects, we create compelling television and radio spots to fit your budget. Our ability to create low-cost commercials enables our clients to keep their message fresh and relevant.
https://vimeo.com/120095621
https://vimeo.com/671302932/c3c595bd4b
https://vimeo.com/108623917
https://vimeo.com/454048956
https://vimeo.com/140127795
https://vimeo.com/80488414
18
SCORPIO® DATA SERVICES
WHAT MAKES IT DIFFERENT rpagency.com • 318.424.2676
SCORPIO® Data Services is a combination of a data repository along with the critical database-modeling and analysis capabilities.
19
SCORPIO® DATA SERVICES
01
rpagency.com • 318.424.2676
02 03
GATHER DATA Most of our clients allow SCORPIO® direct access to their data (VPN, API, etc.), but it can also import independent data files. This information is organized, indexed and stored for optimal marketing usage and future automation.
STRATEGY + MODELING SCORPIO® identifies not only your best customers, but also which customers require marketing efforts to reach their greatest potential. SCORPIO does this data-mining by utilizing the most recent data science techniques and tactics. Some common data science schemes are cost-per-acquisition and lifetime-value models that successfully guide many marketing programs.
IMPLEMENT SCORPIO® initiates a variety of marketing programs via direct mail, telemarketing, email and online/digital efforts. These methods extend a variety of offer and reinvestment strategies to steer the recipient into the desired purchasing behavior. In addition, each initiative requires reliable tracking capabilities for proper performance evaluation.
20
SCORPIO® DATA SERVICES
04
rpagency.com • 318.424.2676
05
ANALYZE Response, behavior, profitability and incremental lift measurements represent our core analysis efforts. Standard reports are available, but most clients enjoy the option of customer report generation to ensure each marketing effort is analyzed against its specific goals.
MEASURABLE RESULTS Evaluating each marketing campaign against its performance goals enables SCORPIO® to properly determine the success of each marketing effort, and to adjust accordingly for future endeavors. This ability to continually learn and pivot highlights SCORPIO’s greatest advantage.
21
SCORPIO® APPLICATIONS
CONNECT WITH YOUR AUDIENCE
rpagency.com • 318.424.2676
Data Modeling
Analysis
Email Marketing
Direct Mail
Telemarketing
22
MEDIA PLANNING & BUYING Successful media campaigns are a combination of strategic planning, aggressive negotiation and an integrated media mix. We use a number of media planning tools, including Claritas PRIZM® NE, MRI, Nielson® Audio, ComScore®, Strata, Rentrak® and Nielsen®, to properly align the right media preference to the right audience. Our media department brings over 40 years of combined experience to media planning and buying on both local and national levels.
1,497,142,857 impressions delivered per year
Alexandria, LA
Houma, LA
Pensacola, FL
Atlanta, GA
Huntsville, AL
Philadelphia, PA
Austin, TX
Indianapolis, IN
Phoenix, AZ
Baltimore, MD
Jacksonville, FL
Pocatello, ID
Baton Rouge, LA
Joplin, MO
Portland, ME
Biloxi, MS
Lafayette, LA
Providence, RI
Birmingham, AL
Las Vegas, NV
Sacramento, CA
Burlington, VT
Lexington, KY
Salt Lake City, UT
Charlotte-Gastonia Rock Hill, NC
Little Rock, AR
San Antonio, TX
Los Angeles, CA
San Francisco, CA
Louisville, KY
Santa Fe, NM
Lubbock, TX
Seattle, WA
Memphis, TN
Shreveport, LA
Mobile, AL
Springfield, MA
Monroe, LA
St. Louis, MO
Morgan City, LA
Tucson, AZ
Morgantown, WV
Tulsa, OK
New Orleans, LA
Tyler, TX
New York City, NY
Waco, TX
Cincinnati, OH Cleveland, OH Dallas, TX Denver, CO Detroit, MI El Paso, TX
rpagency.com • 318.424.2676
Fort Smith, AR Fresno, CA Greenville, SC Harrisburg, PA
Oklahoma City, OK
23
DIGITAL MEDIA Target Potential Customers Throughout the Day Target Potential Customers Throughout the Day
rpagency.com • 318.424.2676
GETTINGGETTING READY READY • 7AM • 7AM
MORNING MORNING COMMUTE COMMUTE • 8AM • 8AM
Addressable Addressable Geo-Fencing: Geo-Fencing: Target households Target households of of current customers current customers and potential and potential customers. customers.
RUNNING RUNNING ERRANDS ERRANDS • 5PM • 5PM Geo-Fencing: Geo-Fencing: Capture potential Capture potential new customers new customers by by geo-fencing geo-fencing key locations key locations and events. and events.
Streaming Streaming Music & Podcasts: Music & Podcasts: Get your Get message your message in front in front of potential of potential customers customers through streaming through streaming audio. audio.
BREAK BREAK • 12PM • 12PM Social & Mobile/In-App Social & Mobile/In-App Ads: Ads: Engage potential Engage potential customers customers with display withand display videos andads videos ads through popular throughsocial popular media social media sites andsites mobile/in-app and mobile/in-app ad ad placement. placement.
AT THE AT OFFICE THE OFFICE • 9AM • 9AM Display, Online Display, Video, Online and Video, Programmatic and Programmatic Serve adsServe to potential ads to potential customers customers throughout throughout the day. the day.
The digital world is vast, so knowing where and when to reach your target audience online is key to the success of today’s brands. Our digital department develops comprehensive digital strategies that manage your online presence and deliver your messages to potential customers at the right place and time to maximize your ROI. We have the experience and partners to deliver a wide range of services from SEO and web content to strategic paid advertising campaigns, social audience-engagement and reputation management.
EveningEvening Downtime Downtime & Online & Online Shopping Shopping • 7PM • 7PM Omni-channel Omni-channel Messaging: Messaging: Capture the Capture the interest of interest potential of potential customers customers browsingbrowsing a a tablet or tablet mobileordevice mobilewhile device watching while watching TV TV
Search Engine SearchMarketing: Engine Marketing: Get in front Getofinthose front about of those to about buy to buy with Search withEngine SearchMarketing Engine Marketing and maintain and maintain top of mind top of mind awareness awareness through Search, throughContextual, Search, Contextual, and Site Retargeting. and Site Retargeting.
24
SOCIAL MEDIA A precision-targeted strategy is the key to any successful social media campaign. From fully integrated, cross-platform campaigns to single channel promotions, we understand the importance of providing the most-efficient plan and trackable results.
• Social Media Strategy • Platform Setup & Management • Campaign Execution • Content Development • Reporting and Analysis CLICK TO PLAY
• Reputation Management • Listing Organization
rpagency.com • 318.424.2676
•P aid Advertising (Facebook, Instagram, etc.)
We will ensure that your content is relative to your audience, and is consistent with your brand.
CLICK TO PLAY
25
WEB DEVELOPMENT The recent growth of the online sphere, from smartphones to e-commerce, has made the existence of a strong web presence more important than ever. Romph & Pou Agency can help your company build a responsive web presence that meets all of your online needs, and is easily editable for future additions and changes.
https://trufuel50.com/
https://timeitxpresswash.com/
https://www.hmvcpa.com/
rpagency.com • 318.424.2676
https://www.freedomspineandpain.com/
https://daviddisiere.org/
https://keg-solutions.com/
26
THANK YOU Carlos de León cdeleon@rpagency.com 210.317.1592
San Antonio, TX // Shreveport, LA // Tyler, TX // Baton Rouge, LA
