Business Communications Course

Page 1

Business Communications Course for Corporate Executives

by Rakesh Raman of RMN Company July 2013


Objectives of the Program

Introduce

Sensitize

Achieve


Objectives of the Program ●

To sensitize corporate managers on the importance of communications To introduce modern working environment in the company To achieve enhanced collaboration by sharing ideas and thoughts Communications for Business Growth


Communications – Sharing Ideas


Communications ●

The word 'Communication' originates from the Latin word "communis," which means 'to share' or 'common opinion.' Communications is an act of sharing information between two persons or a group Communications can be written, verbal, through body gestures, or visual elements


Business Communications

Internal Commnications

External Commnications


Business Communications ●

To run various functions of a business

To share ideas and decisions within the company

To share information with external stakeholders like business partners and investors


Forms of Business Communications

Corporate

Brand

Employee

Partner

Media

Process


Forms of Business Communications ●

Corporate Communications – Annual Reports, Corporate Profiles, Corporate Videos, Websites Internal Communications – Employee Interaction, Knowledge Sharing, Trainings Media Communications – Press Releases, Press Meets, Media Kits Brand Communications – Ads, Product Brochures, Branding, Publicity, Outreach, Events Partner Communications – Reseller Information, Trainings, Partner Meets Business Process Communications – For Smooth Functioning of Business Processes


Why Business Communications

Interaction with Stakeholders

Business Growth Challenges


Why Business Communications ●

Varied Stakeholders

Geographically Dispersed Locations

Knowledge Management

Business Growth Challenges

Business Communications


Business Communications Benefits

Business Efficiency

Knowledge Sharing

Relationship Management


Business Communications Benefits ●

Reduced Work Overlaps

Business Efficiency

Knowledge Sharing

Collaborative Working

Relationship Management

Benefits of Business Communications


Business Communications Essentials

Info Base

Knowledge

Language


Business Communications Essentials ●

Knowledge Gain and Sharing

Primary Information

Secondary Information

Information Repositories

Language

What You Need


Verbal vs. Written Communications Verbal •

Ad hoc

Incomplete

Disruptive

Ambiguous

Informal

Abrupt (not fast)


Verbal vs. Written Communications Written •

Planned

Complete

Organized

Clear

Formal

Smooth and Efficient


Written Communications Formats

E-mail

Business Report

Presentation

Message


Written Communications Formats ●

E-mail

Presentations

Business Reports

SMS


Business Communications in the Digital World ●

Explosive Data Exchange via Web and Mobile

Global Internet Users: 2.5 billion

Mobile Users: Over 4 billion

Social Media Users: Over 1.5 billion

Websites and Blogs: Over 1 billion Digital World


Web Communications ●

E-mails: 120 billion / day by 800 million workers

Facebook: 2.5 billion posts / day

Twitter: 400 million tweets / day

Web


Mail Management ●

Instant Response (Final or Interim)

Subject Line

Address the Recipient

Proper Language

Closing

E-mail


Language Learning and Rules ●

Business Parlance

Style Guides

Correction Tools

How and What to Say


Exercises ●

Suppose a customer named Rahul wants to know when will you make your new product available in the Chandigarh market. How will you write an email letting him know your decision? Suppose a potential employee wants to know how much will your company pay her/him if (s)he is selected as a sales executive in the company. How will you respond? Suppose you want to appoint a distributor in Kenya. How will you write an initial mail to that person or company? Suppose you want to inform all the employees in your Head Office to attend an employee training program. How will you write and convey the group message?


What Do We Do Read

Write

Share

Adopt


What Do We Do ●

Read: A good writer is a good reader

Write: Writing is not an option; it's an imperative

Share: Participate in organized knowledge sharing meetings Adopt: Adopt communications as a culture in the company

How to Proceed


Thank You Raman Media Network (RMN) Company Connecting Communities

The pictures in this presentation were taken during various corporate training / digital marketing programs that I did for UNIDO and FIEO.

Rakesh Raman


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