Business Communications Course for Corporate Executives
by Rakesh Raman of RMN Company July 2013
Objectives of the Program
Introduce
Sensitize
Achieve
Objectives of the Program ●
●
●
To sensitize corporate managers on the importance of communications To introduce modern working environment in the company To achieve enhanced collaboration by sharing ideas and thoughts Communications for Business Growth
Communications – Sharing Ideas
Communications ●
●
●
The word 'Communication' originates from the Latin word "communis," which means 'to share' or 'common opinion.' Communications is an act of sharing information between two persons or a group Communications can be written, verbal, through body gestures, or visual elements
Business Communications
Internal Commnications
External Commnications
Business Communications ●
To run various functions of a business
●
To share ideas and decisions within the company
●
To share information with external stakeholders like business partners and investors
Forms of Business Communications
Corporate
Brand
Employee
Partner
Media
Process
Forms of Business Communications ●
●
●
●
●
●
Corporate Communications – Annual Reports, Corporate Profiles, Corporate Videos, Websites Internal Communications – Employee Interaction, Knowledge Sharing, Trainings Media Communications – Press Releases, Press Meets, Media Kits Brand Communications – Ads, Product Brochures, Branding, Publicity, Outreach, Events Partner Communications – Reseller Information, Trainings, Partner Meets Business Process Communications – For Smooth Functioning of Business Processes
Why Business Communications
Interaction with Stakeholders
Business Growth Challenges
Why Business Communications ●
Varied Stakeholders
●
Geographically Dispersed Locations
●
Knowledge Management
●
Business Growth Challenges
Business Communications
Business Communications Benefits
Business Efficiency
Knowledge Sharing
Relationship Management
Business Communications Benefits ●
Reduced Work Overlaps
●
Business Efficiency
●
Knowledge Sharing
●
Collaborative Working
●
Relationship Management
Benefits of Business Communications
Business Communications Essentials
Info Base
Knowledge
Language
Business Communications Essentials ●
Knowledge Gain and Sharing
●
Primary Information
●
Secondary Information
●
Information Repositories
●
Language
What You Need
Verbal vs. Written Communications Verbal •
Ad hoc
•
Incomplete
•
Disruptive
•
Ambiguous
•
Informal
•
Abrupt (not fast)
Verbal vs. Written Communications Written •
Planned
•
Complete
•
Organized
•
Clear
•
Formal
•
Smooth and Efficient
Written Communications Formats
Business Report
Presentation
Message
Written Communications Formats ●
●
Presentations
●
Business Reports
●
SMS
Business Communications in the Digital World ●
Explosive Data Exchange via Web and Mobile
●
Global Internet Users: 2.5 billion
●
Mobile Users: Over 4 billion
●
Social Media Users: Over 1.5 billion
●
Websites and Blogs: Over 1 billion Digital World
Web Communications ●
E-mails: 120 billion / day by 800 million workers
●
Facebook: 2.5 billion posts / day
●
Twitter: 400 million tweets / day
Web
Mail Management ●
Instant Response (Final or Interim)
●
Subject Line
●
Address the Recipient
●
Proper Language
●
Closing
Language Learning and Rules ●
Business Parlance
●
Style Guides
●
Correction Tools
How and What to Say
Exercises ●
●
●
●
Suppose a customer named Rahul wants to know when will you make your new product available in the Chandigarh market. How will you write an email letting him know your decision? Suppose a potential employee wants to know how much will your company pay her/him if (s)he is selected as a sales executive in the company. How will you respond? Suppose you want to appoint a distributor in Kenya. How will you write an initial mail to that person or company? Suppose you want to inform all the employees in your Head Office to attend an employee training program. How will you write and convey the group message?
What Do We Do Read
Write
Share
Adopt
What Do We Do ●
Read: A good writer is a good reader
●
Write: Writing is not an option; it's an imperative
●
●
Share: Participate in organized knowledge sharing meetings Adopt: Adopt communications as a culture in the company
How to Proceed
Thank You Raman Media Network (RMN) Company Connecting Communities
The pictures in this presentation were taken during various corporate training / digital marketing programs that I did for UNIDO and FIEO.
Rakesh Raman