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SMART EXPORTER: TECHNOLOGY FOR EXPORTS Presented by the Federation of Indian Export Organisations (FIEO)
Technology applications for export marketing for small- and medium-sized export companies
Smart Exporter – Joint Program Federation of Indian Export Organisations (FIEO), an industry body set up by the Ministry of Commerce, Government of India http://www.fieo.org/
Raman Media Network (RMN) Company, a leading integrated technology media company http://www.rmncompany.com/
Smart Exporter – Objectives To inform exporters about the latest technology platforms To discuss tech applications for their marketing needs To help companies become digital enterprises
Smart Exporter – Tech Coverage
Enterprise Technology – Backend, Frontend, Connectivity Web Technology Personal Technology
Business Process Automation
Digital Brand Communications
Multimedia Content
Web Traffic Management
Mobile Marketing
Social Media Management
Digital Media Advertising
Search Engine Marketing
Who Should Attend Equally relevant for companies that want to introduce technology or augment their tech infrastructure.
Chief Executive Officers (CEOs) Chief Marketing Officers (CMOs) Marketing Managers IT Managers HR Heads Other Senior Management People
About the Speaker – Rakesh Raman •
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Over 20 years of experience in the technology markets as a technologist, senior tech journalist, analyst, and columnist Associated with the United Nations (UN) through United Nations Industrial Development Organization (UNIDO) as a tech expert
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Conferred National-level government award for tech journalism
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Senior editorial positions with top media companies
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Was writing an exclusive edit-page technology business column for The Financial Express
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Managing “Tech-Wise Knowledge Center for SMBs” on RMN Digital site
Technology for Business
Enterprise
Web
Personal
Enterprise Technology Components: •
• •
Backend like servers, storage, security, databases, systems software Frontend like client machines, application software products and services Connectivity: local, long haul, Internet
Enterprise tech systems comprise hardware, software, and networking platforms that are used by an organization to automate its business processes.
Web Technology •
Internet-based platforms used for: •
Web communications through website
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VoIP like Skype
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Social media communications like Facebook, Twitter, LinkedIn, etc.
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E-mail communications
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Virtual world communications
Personal Technology • •
• • • •
Mobiles Tablets Gaming Devices (handheld and console) Smart TVs or Connected TVs Social TVs Music Gizmos
Technology for Business Lifecycle Selection
Skills
Support
Deployment
Implementation
Tech Adoption Stages Selection
• Need Identification • Vendor Selection
Deployment and Implementation
Support
• • • • •
Manual Processes Test Run Parallel Run Live Run Management
• Local • Remote • In-house
Skills for Tech Operations
External
• Vendor • Systems Integrator
Internal
• Tech Manager • Operators
Skills of a Tech Manager IT
Knowledge Business Communications Marketing Acumen Independent Analysis Future Planning
Digital Technologies for Marketing
Web Mobile Gadgets
• Website • Social Media • • • • •
Mobile Website Messaging Mails Mobile Apps / Games Mobile Payments
• Gaming Consoles • Digital Signage Displays • Disks • Smart TVs
Digital Universe Number of Connected Users (in billions) 5
0
Internet Uesrs 2.5 Mobile Users 4.5
Social Users 2
Websites 1
Website
Business on the Web – Corporate and Product Info Latest Web Platform Dynamic and Multimedia Content Collaborative and Community-Driven Commerce
Social Media
Public and Private Social Media Presence Social Media Content Social Media Messaging Social Media Monitoring
Digital Brand Communications
B2B
• Direct • Database • Lead Generation
B2C
• • • •
Mass Communications Social Media Advertising Digital PR
Digital Content Creation Website
• • • •
Static Activity General Creative
External
• Social Media • Advertising • PR
Other
• E-Mail • E-DM • Mobile Messaging, Apps, Games
Multimedia Content
Video
Animation
Webisode
Infomercial
Web Traffic Engaging Content Text
Multimedia
Peripheral Activity Social Media
Ad, Direct, PR
Analysis Quantitative
Qualitative
Social Media Management
Presence
Messaging
Monitoring
Mobile Marketing No-Spam Messaging
Mobile Mail
Apps
Mobile Site
Calls
Digital and Social Media Ads Publisher /Ad Exchange
Advertiser
Consumer
Digital Ad Pricing CPC
• Pay only when users click on ad
CPM
• Pay for every 1,000 impressions
CPL
• Pay when you get business lead
CPA
• Pay when you get business order
CPP
• Pay fixed amount for fixed period
Emerging Media Advertising
In-Game Advertising Mobile/Tablet Advertising Digital Signage
Relevance of Search Engines
Optimization
Marketing
Digital Campaign Management
Concept
Execution
Impact
Tech Introduction Approach
Impact Measurement
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