Smart Exporter Program

RMN Company Connecting Communities A Leading Integrated Technology Media Company Specializing In Emerging Technologies And New-media Platforms

* Digital Media * Tech Consulting * Publishing * Films

SMART EXPORTER: TECHNOLOGY FOR EXPORTS Presented by the Federation of Indian Export Organisations (FIEO)

Technology applications for export marketing for small- and medium-sized export companies

Smart Exporter – Joint Program Federation of Indian Export Organisations (FIEO), an industry body set up by the Ministry of Commerce, Government of India http://www.fieo.org/

Raman Media Network (RMN) Company, a leading integrated technology media company http://www.rmncompany.com/

Smart Exporter – Objectives To inform exporters about the latest technology platforms  To discuss tech applications for their marketing needs  To help companies become digital enterprises 

Smart Exporter – Tech Coverage 

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Enterprise Technology – Backend, Frontend, Connectivity Web Technology Personal Technology

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Business Process Automation

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Digital Brand Communications

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Multimedia Content

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Web Traffic Management

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Mobile Marketing

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Social Media Management

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Digital Media Advertising

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Search Engine Marketing

Who Should Attend Equally relevant for companies that want to introduce technology or augment their tech infrastructure.

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Chief Executive Officers (CEOs) Chief Marketing Officers (CMOs) Marketing Managers IT Managers HR Heads Other Senior Management People

About the Speaker – Rakesh Raman •

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Over 20 years of experience in the technology markets as a technologist, senior tech journalist, analyst, and columnist Associated with the United Nations (UN) through United Nations Industrial Development Organization (UNIDO) as a tech expert

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Conferred National-level government award for tech journalism

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Senior editorial positions with top media companies

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Was writing an exclusive edit-page technology business column for The Financial Express

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Managing “Tech-Wise Knowledge Center for SMBs” on RMN Digital site

Technology for Business

Enterprise

Web

Personal

Enterprise Technology Components: •

• •

Backend like servers, storage, security, databases, systems software Frontend like client machines, application software products and services Connectivity: local, long haul, Internet

Enterprise tech systems comprise hardware, software, and networking platforms that are used by an organization to automate its business processes.

Web Technology •

Internet-based platforms used for: •

Web communications through website

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VoIP like Skype

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Social media communications like Facebook, Twitter, LinkedIn, etc.

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E-mail communications

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Virtual world communications

Personal Technology • •

• • • •

Mobiles Tablets Gaming Devices (handheld and console) Smart TVs or Connected TVs Social TVs Music Gizmos

Technology for Business Lifecycle Selection

Skills

Support

Deployment

Implementation

Tech Adoption Stages Selection

• Need Identification • Vendor Selection

Deployment and Implementation

Support

• • • • •

Manual Processes Test Run Parallel Run Live Run Management

• Local • Remote • In-house

Skills for Tech Operations

External

• Vendor • Systems Integrator

Internal

• Tech Manager • Operators

Skills of a Tech Manager  IT

Knowledge  Business Communications  Marketing Acumen  Independent Analysis  Future Planning

Digital Technologies for Marketing

Web Mobile Gadgets

• Website • Social Media • • • • •

Mobile Website Messaging Mails Mobile Apps / Games Mobile Payments

• Gaming Consoles • Digital Signage Displays • Disks • Smart TVs

Digital Universe Number of Connected Users (in billions) 5

0

Internet Uesrs 2.5 Mobile Users 4.5

Social Users 2

Websites 1

Website    

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Business on the Web – Corporate and Product Info Latest Web Platform Dynamic and Multimedia Content Collaborative and Community-Driven Commerce

Social Media     

Public and Private Social Media Presence Social Media Content Social Media Messaging Social Media Monitoring

Digital Brand Communications

B2B

• Direct • Database • Lead Generation

B2C

• • • •

Mass Communications Social Media Advertising Digital PR

Digital Content Creation Website

• • • •

Static Activity General Creative

External

• Social Media • Advertising • PR

Other

• E-Mail • E-DM • Mobile Messaging, Apps, Games

Multimedia Content

Video

Animation

Webisode

Infomercial

Web Traffic Engaging Content Text

Multimedia

Peripheral Activity Social Media

Ad, Direct, PR

Analysis Quantitative

Qualitative

Social Media Management

Presence

Messaging

Monitoring

Mobile Marketing No-Spam Messaging

Mobile Mail

Apps

Mobile Site

Calls

Digital and Social Media Ads Publisher /Ad Exchange

Advertiser

Consumer

Digital Ad Pricing CPC

• Pay only when users click on ad

CPM

• Pay for every 1,000 impressions

CPL

• Pay when you get business lead

CPA

• Pay when you get business order

CPP

• Pay fixed amount for fixed period

Emerging Media Advertising

In-Game Advertising Mobile/Tablet Advertising Digital Signage

Relevance of Search Engines

Optimization

Marketing

Digital Campaign Management

Concept

Execution

Impact

Tech Introduction Approach

Impact Measurement

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