TechWise Today February 2019

Technology Simplified for Small and Medium Businesses

Tech​Wise​ Today

Digital Magazine | February 2019

EmTech Digital Conference

News | Views | Training | Trends | Success Stories

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Main Stories in This Issue

Finance

User Case Study

Berlin-based startup for customizable furniture MYCS uses Oracle NetSuite to expand its business in Europe.

Series B Funding for Tippy British AI Company Raises £1.7M I-COM Data Startup Challenge 2019

Learning

Trends

IBM AI Solutions for Retail Industry SAP.iO Foundry for HR Tech Startups

Learning Blockchain Technology Entrepreneurship Education

Events

Digital Media

EmTech Digital Conference Global Entrepreneurship Summit 2019 EU Industry Open Doors 2019 Engineering and Technology Fair

TechWise Today

Digital Content Services How to Select a Digital Marketing Agency HBO Model of Web Communications Content Optimization for Search Engines

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Furniture Startup MYCS Uses Oracle NetSuite to Expand Business in Europe MYCS provides a 3D online configurator that allows customers to adapt the size, material, color, and features of a piece of furniture to their own ideas.

MYCS, a Berlin-based startup for customizable furniture, has expanded its business to France, Switzerland, and the UK. Oracle NetSuite has enabled MYCS to take advantage of the cloud to gain a single view into key business metrics across its entire operations, streamline business processes, and rapidly set up local operations in new markets.

Photo: MYCS Established in 2014, MYCS provides a 3D online configurator that allows customers to adapt the size, material, color, and features of a piece of furniture to their own ideas.

To support strong demand and ensure the best possible customer experience, MYCS wanted a cloud-based IT system that could automate manual tasks, help it manage complex sales and

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warehouse processes, and scale to support its international expansion. After careful evaluation of different IT systems, MYCS selected NetSuite.

"We wanted professional process management that could scale and grow the business and facilitate expansion into other countries," explained Nico Gronwald, Operations Manager & ERP Product Owner, MYCS. "NetSuite provides us with the means to control processes remotely. I am master of my own system. Even for users without any IT knowledge, NetSuite offers simple administration."

With NetSuite, MYCS has been able to take advantage of localized solutions, ranging from country-specific reporting and audits to the automatic adjustment of currencies and the adaptation of regional tax regulations, to quickly and easily expand into new countries.

In addition, by taking advantage of a cloud ERP solution, MYCS has had the flexibility to easily relocate warehouse operations and adapt its product portfolio to local requirements. In the long term,​ MYCS​ has further plans to expand into other European countries.

"In recent years, MYCS has grown and expanded strongly, but right from the start, it was looking for a cloud-based solution that offered a high degree of automation and simple administration," said Hartmut Hamann, Sales Director, Oracle NetSuite, Germany. "By building and scaling its business on one platform, MYCS has been able to reduce IT complexity, drive efficiencies across its business, and ensure a smooth customer experience."

Oracle NetSuite provides a suite of cloud-based applications, including financials / Enterprise Resource Planning (ERP), HR, professional services automation, and omnichannel commerce.

How to Select a Digital Marketing Agency If you are using a digital agency or plan to hire one, here’s a checklist for you to evaluate the agency’s competence.

By Rakesh Raman

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Believe it or not; today with the proliferation of digital channels, the digital marketing activity has become as complex as the rocket science. And brands that aspire to go global can’t ignore marketing over the digital channels.

While most companies don’t have in-house skills to do digital marketing, they hire the services of specialized external agencies for their digital brand promotion job.

If you are using a digital agency or plan to hire one, here’s a checklist for you to evaluate the agency’s competence and instruct it to cover the following areas for your brand promotion exercise.

1. Brand Knowledge If your digital agency does not understand your brand and the business ecosystem in which you operate, it will not be able to leverage digital media for your brand communications. It should have sufficient knowledge about the domestic and global markets, consumers, competition, and so on.

While digital media is relevant for all types of companies, digital brand strategy differs for business-to-business (B2B) and business-to-consumer (B2C) companies. Your agency should be able to make customized strategies depending on your marketing needs.

2. Web Development There’s a great likelihood that your corporate or brand website is like a haunted land where no one dares to go except ghosts. It’s so repulsive that you as the owner of the company also don’t visit your website for months. Obviously, it’s time to get it revamped.

You can ask your digital agency to do the job. Also, ask it to use some latest web technology like the Responsive Web Design (RWD) along with collaborative features to create your new site. But

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if your agency’s own site and blog are stale, it will be like a blind helping a blind. Don’t hire such a naive agency.

3. Web Content Web ​content is like the Tower of Babel for most brand agencies as they work with tired and traditional mindsets while there are new, dynamic rules for creating marketing content for online consumption.

If your digital agency is not quite equipped to create web content, it will be better to stay away from it. Or you need to hire the services of a specialized content creation ​agency that could create attractive content that your consumers as well as search engines such as Google should love.

Real content is as expensive as gold. And content is not just the language. Rather, it’s a combination of information structuring, flow of thoughts, quality of expression, uniqueness of the subject, communicative language, sentence construction, paragraph structures, transitions, use of visual elements, and so on. All agencies will claim but only a few can develop content. Be careful.

4. Social Media Everyone uses social media but no one understands it. Social media is also largely about content. If you want to use social media sites like ​Facebook​, Twitter, Linkedin, YouTube, Pinterest, etc., your agency needs to create dozens of disposable and engaging content units regularly to deliver your brand messages.

This is not a simple task. And never get impressed by the number of Likes or Followers on social media sites, because fake ​followers are easily available on the Net at the price of peanuts. They are not your true brand followers.

If your agency is not capable of creating marketing content specifically for social media sites and it is delivering run-of-the-mill stuff, then social brand communication exercise can be more harmful than helpful for your business. Set it in stone.

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5. Digital PR Public Relations (PR) is an important, inevitable task for brand marketing. But the trouble is most PR agencies don’t understand brands and their business environment.

As these agencies mostly work with unskilled PR workers who are nothing more than messengers to deliver press releases, PR work has lost its relevance particularly in today’s digitally driven business world.

Your agency must know how to write concise, search engine-friendly brand communications (press releases, boilerplates, executive quotes, etc.) and how to deliver them through digital channels to have maximum impact. In some cases, online reputation management is also part of the digital PR activity.

6. Web Traffic Management Your digital marketing agency should be able to use different paid and free web analytic tools to monitor the traffic on your website as well as social media properties.

This will help you know the number of users visiting your brand pages, their geographical locations, time at which most people visit, and so on.

Accordingly, the digital agency should be able to refine the content on your website and other peripheral properties.

7. Mobile Content Today, most companies use mobile channels for delivering their brand messages on mobile phones and tablets. However, it is not yet a reliable digital marketing medium mainly because of mobile spam (m-spam) that has become a pain in the neck for mobile users.

Your digital agency should know how to leverage mobile platforms ethically without disturbing your consumers. Unsolicited messages (or m-spam) sent on mobiles work as poison for your brand because they annoy the consumers.

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8. Creative Content It won’t be wrong to say that digital marketing is about content and content only. You need to create and deliver content for your consumers on a 24×7 basis. But if your ​content is not engaging enough, it will be an uphill task for you to attract consumer eyeballs.

So, it won’t be a bad idea to develop creative content around your brand. It could be small animation clips, cartoon strips, viral videos, walkthroughs, slideshows, and so on. But remember this type of content is exorbitantly expensive. And most agencies won’t be able to handle it because they are used to working in old-style traditional media.

9. Competition Tracking Digital universe is colossal. Still, you want to know what your rivals in the business are doing.

Your agency should be able to use digital tracking tools to cull out information about the companies in your competition from all across the web based on certain keywords. Further, you can ask the agency to do a qualitative analysis of the raw information that it gets using the tracking tools.

With this checklist, you will be in a better position to deal with your digital agency and to ensure more bang for each invested buck. Although digital marketing is quite cost-effective as compared to traditional marketing because most digital media channels are available either free of charge or at negligibly low costs, content for digital media is quite expensive.

So, if as a mid-sized business unit, you are seriously planning to adopt digital marketing for your company, you should have an annual budget of at least US$50,000 ($4,000 per month or equivalent amount in other currencies) for the basic services covering the above-stated areas.

More creative content would mean more costs for you.

There will be agencies that will offer to carry out your digital marketing job at lesser price, just ignore them instead of burning your fingers (and bucks) with them. Okay?

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SAP Kicks Off SAP.iO Foundry for HR Tech Startups The selected startups will have access to curated mentorship and exposure to SAP technology.

Software company SAP SE announced on January 30 the launch of the SAP.iO Foundry San Francisco Winter 2019 Cohort. During the next three months, SAP will accelerate seven HR technology startups​ from across the globe as part of the program.

SAP.iO Foundry. Photo: SAP The new cohort includes startups that are pioneering new capabilities for human resources, such as assistive intelligence for recruiting, mobile microlearning based on the science of adult learning and gamification, artificial intelligence-enabled mentorship matching, and behavioral science–based development tools for improving team performance.

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The selected startups will have access to curated mentorship and exposure to SAP technology and application programming interfaces (APIs), as well as opportunities to collaborate with SAP customers who can benefit from their solutions.

"We are excited at the opportunity and privilege to partner with these amazing 'rising stars' of the next-gen HR ecosystem, and to support them by bringing the best of SAP to bear, as they build innovative solutions that deliver high value to SAP customers," said SAP.iO managing director Ram Jambunathan.

The program will culminate at the Cohort Demo Day in April 2019.

SAP.iO is growing a generation of software businesses in the SAP ecosystem and supports entrepreneurs leveraging SAP data, APIs and technologies to build products, find customers, and transform industries.

Tippy Closes $1.65 Million in Series B Funding Its focus is on increasing tips for service professionals and depositing them into their personal bank accounts the next day.

DirectTIPS LLC, parent company of Tippy, a digital tipping application for the salon and spa industries, announced in January that it has closed $1.65 million in Series B funding, bringing its total funding to $3.15 million. The proceeds raised will now support its nationwide roll out.

The funding was led by Doug Von Allmen, founder of Beauty Alliance (now SalonCentric), and The Lehigh Valley Angel Investors' Group. Other individuals involved include Pat Parenty, former President of L'Oréal's Professional Products Division, and Michael Caron, a private investor.

"The last 12 months have been spent building and testing our new POS agnostic product that allows for nationwide scalability," stated David Tashjian, CEO/President of Tippy.

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According to the company, Tippy is already operating in 60 salons. Its focus is on increasing tips for service professionals and depositing them into their personal bank accounts the next day.

(L-R): CEO of Tippy David Tashjian and Founder and CIO of Tippy Terry McKim The Tippy mobile app is now available in the app stores, and the salon-based customer facing terminal is available here​. DirectTIPS, which is the parent company of Tippy, is headquartered in Ft. Lauderdale, Florida.

For Your Information Social Media Marketing

As a marketer, you must not get illusioned or impressed by the number of Facebook fans or Twitter followers of a person or a brand. You can buy fake fans and followers like you buy onions and potatoes in the market. And believe me, these will be cheaper than many commodities available today. But as they’re fake, they won’t help you achieve your marketing objectives.

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Small Business Digital Jobseekers with Employers

Platform

Connects

A digital platform allows jobseekers (passed out trainees / students of MSME Technology Centres) and recruiters get connected.

In order to promote the Ease of Doing Business, India’s Ministry of Micro, Small and Medium Enterprises (MSME) has introduced various initiatives including online filing of Udyog Aadhaar Memorandum (UAM).

The Prime Minister of India, Narendra Modi, addressing at the launch of the Support and Outreach Initiative for MSMEs in New Delhi.

The Ministry has also taken the following steps:

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MSME SAMADHAAN Portal - for empowering micro and small entrepreneurs across the country to directly register their cases relating to delayed payments.

MSME SAMBANDH Portal - to help in monitoring the implementation of public procurement policy for micro and small enterprises.

MSME SAMPARK Portal – A digital platform wherein jobseekers (passed out trainees / students of MSME Technology Centres) and recruiters get connected.

Digital Payments - to pass on the benefits of the schemes of Ministry of MSME through digital payment gateway.

This was informed by the Minister of State for MSMEs, Giriraj Singh, in the ​Lok Sabha in January. He further stated that for regulating the functions of the MSMEs, the Government has enacted the Micro, Small and Medium Enterprise Development (MSMED) Act, which is applicable to all the States and Union Territories.

10 Commandments for Search Engine Optimization The SEO techniques work effectively only if the content that you produce is flawless.

By Rakesh Raman After my recent ​article on Search Engine Optimization (SEO) in which I had said that companies should not spend even a single penny on buying SEO services, here I want to discuss more on SEO. My idea is simple: If you can create ​content yourself, you can also do SEO yourself without paying any money to outsiders for this work. I want to empower you to handle this mundane task yourself, although search engine technology – as I said in the previous article – is not yet fully developed.

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Remember, SEO by itself is just zilch or zero. And if SEO works, it works on content. If you don’t have content, you can’t apply SEO at all. Actually, even the term SEO is wrong. It’s not about search engine optimization. Rather, it is content optimization for search engines – COSE, I suggest.

But for the time being, let’s use the term SEO. So, how to achieve SEO for your content pages on the web?

Search Engine Optimization First thing first. You start updating your site regularly – say, at least five updations a week – with fresh and original content developed by your in-house people or specialized content creation agencies. Then you can look toward SEO application. After all, SEO can be done only on some content pages on your site; it can’t be done on an empty or stale site.

Also remember that if you fall prey to the tricks of shady SEO agencies that use fraudulent ways (termed as black hat SEO techniques) to artificially improve the rankings of your site, your site can be penalized and blacklisted by search engines like Google. Then it will be very difficult for you to get it restored.

Now, let’s discuss SEO. Here are these 10 commandments that you can follow to achieve some results on search engines provided your site is carrying sufficient quantity and good quality of information.

1. Keywords Select the focus keywords or phrases about your business. These are the words that users will put in the query box of a search engine. You need to choose these words carefully because

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common words return excessive amount of search results and uncommon words are rarely used by users while searching.

2. Title Use the keywords intelligently in the title of your web page. If, for example, one of your focus keywords is “Handicraft,” your SEO title for a page on which your handicraft products appear can be: “Top 20 Handicraft Items for Your Home.” It will still be better if your focus keyword is the first word in the title.

3. Keyword in First Paragraph While writing the content for your web page, make sure that the keyword that you have put in the SEO title, appears in the first paragraph of the text.

4. Density Avoid repeating your keyword unnecessarily in the content that you write. Search engines will ignore the page if the density of your keyword is more on a page.

As a rule of thumb, it is okay to have one occurrence of keyword for every 150 words. So, for a page of 600 words, you can use the keyword four times.

5. Subhead Also use your keyword in a subhead of your page. For example, “Affordable Handicraft Products” can be a subhead for your content. Preferably, you should use a bigger font for your subhead.

6. Length Your web page should have at least 300 words of text. And try to keep the length of page under 800 words. If you have more to say about a particular topic, create a new page or a post depending on your need.

7. Picture in the Body

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Instead of creating a text-only web page, put a picture in the body of the text. If you don’t have a relevant picture, you can even create a text blurb in the form of an image. And always write a good and brief description for the image while using your keyword in the image description text.

8. Meta Description Meta description of a web page is an important feature. Usually written in not more than 156 characters, it is supposed to provide a brief description of the page. A carefully written meta description will prompt the users to click the link when it appears in the search results.

9. Links While writing your text for a web page, create hyperlinks that should direct the user to an external reputed site. These are called external links or outbound links. Although this is not considered a good practice to redirect web traffic to other sites, it is recommended for SEO purposes. Some companies that have multiple websites create links that direct traffic to their other sites.

10. Content Quality This is the most important aspect of SEO. The SEO techniques work effectively only if the content that you produce is flawless. If the quality of content is not good, you will not be able to leverage SEO for your pages or the site.

The content quality is a combination of content structuring, flow of thoughts, quality of expression, uniqueness of the subject, communicative language, sentence construction, paragraph structures, use of visual elements, and so on. If you can’t create quality content, you can’t leverage SEO. Period.

These are some of the techniques that you can use to do SEO for your web pages. These techniques will only increase the search probability of your pages. So, don’t expect your pages to appear instantly at the top of search results after applying these techniques. Keep trying.

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Govt Plans Entrepreneurship Curriculum for Delhi Schools The objective is to encourage students to become entrepreneurs and provide jobs to others instead of simply running around as jobseekers.

Delhi Government has planned to introduce entrepreneurship curriculum for classes 9 – 12 in the government s ​ chools​.

The syllabus - which is supposed to be finalized by April 2019 – aims to educate students to run their own enterprises after their studies.

According to the government, it is in the process of creating an activity-based curriculum which will also be based on local community involvement.

The objective is to encourage students to become entrepreneurs and ​provide jobs to others instead of simply running around as jobseekers.

The government also invited suggestions by January 15, 2019 from civil society organizations and experts who can help design the entrepreneurship curriculum.

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Young Learner

Real Voter

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IBM Artificial Intelligence Solutions to Help Retail Industry This represents a new trend in the industry as human capabilities can be augmented to help reduce errors.

At the National Retail Federation's 2019 Big Show in January, IBM announced its new AI-powered innovations to help the retail industry accelerate customer experience by providing tools designed to optimize worker and business performance.

At the heart of this is retail's growing adoption of intelligent automation, defined as the convergence of people, processes, automation, and artificial intelligence (​AI​).

IBM Artificial Intelligence Solutions for Retail Industry This represents a new trend in the industry as human capabilities can be augmented to help reduce errors, while enabling a culture of digital operations and customer experience innovations.

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Spearheading this transformation is IBM Order Management with Watson Order Optimizer, and IBM MetroPulse, which help retailers improve omni-channel profitability and customer satisfaction.

As the next generation of customers expects brands to provide unmatched experiential design and functionality across multiple interfaces, retaining customer loyalty requires retailers and manufacturers to implement cognitive, automated services while still remaining transparent and secure.

IBM says the AI-powered Watson Order Optimization capabilities integrated with OMS can help increase purchase conversions by quickly adapting to seasonal fluctuations, while scaling fulfillment capacity. This supports increased yet regionally varied customer demand.

Learning New Technology: Blockchain EIT Digital is a pan-European education and research-based open innovation organization.

EIT Digital Academy is offering an online course on Blockchain technology and its applications in your business.

Photo: EIT Digital Academy

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The Academy suggests that it will take you just an hour to understand the essential aspects of Blockchain. The​ course​ is distributed over 7 different modules.

Blockchain, according to EIT Digital Academy, has a major impact on the design and implementation of digital business processes in many application areas such as Internet of Things, the Smart Grid, supply chain, and more.

EIT Digital is a pan-European education and research-based open innovation organization.

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Custom Content Services for Small and Medium Businesses The need for quality content is more pronounced in today’s digitally driven business world where consumers are already facing an information overload.

RMN Company, which is an integrated technology media company and publisher of ​TechWise Today​, is offering its custom content services to organizations across the world.

The need for quality content is more pronounced in today’s digitally driven business world where consumers are already facing an information overload from multiple data sources and a surfeit of frontend devices. Consequently, brands are struggling to create engaging content that could attract their buyers and other stakeholders.

Now, it’s an established fact that staid content including traditional brand messages, pictures, and videos are not quite effective to attract the consumer eyeballs. Conventional content and marketing communication models have also failed to deliver the desired results.

To meet the end-to-end brand communication needs of organizations, RMN Company creates bespoke content that brands can use on multiple content distribution platforms. Our content services include: ●

Complete management of Press / Media sections on your corporate or brand website

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Content for microsites around a brand, e-DMs, rich-media ads, digital newsletters, e-booklets

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Content for webinars, product literature, case studies, conferences, exhibitions

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Press Release Writing

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Content for Mock Interviews

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Paid / Sponsored Posts

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Specialized digital media content for infomercials, viral videos, social media messaging, mobile messaging

Business and trade associations in all parts of the world can also contact us for ​digital marketing training programs​ for groups of their members.

Contact Rakesh Raman Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I, New Delhi 110 078, INDIA Contact by email

I-COM Data Startup Challenge 2019 The finalist startups will qualify to participate in the final round of judging and present to the Global Summit attendees.

The 7th edition of the I-COM Data Startup Challenge will showcase top startups from around the world who leverage value from Marketing Data & Measurement as the central selling point of their product or services.

As part of the 2019 Data Startup Challenge, the Top 20 startups will have an opportunity to attend the 4-day I-COM Global Summit (May 13 - 16, 2019 in Spain) as part of the Official Selection at a discounted Summit access fee.

The finalist startups will qualify to participate in the final round of judging and present to the Global Summit attendees.

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They will have the opportunity to be mentored by leading executives with valuable experience including strategy, technology, marketing, and business development.

The deadline for entries was January 28, 2019.

Marketing Agents

TechWise Today​ invites marketing professionals and ad agencies to work as its marketing agents on commission basis for selling ads and generating more revenue streams.

Contact by email

Invitation for EU Industry Open Doors 2019 Organizations from any industrial sector, or the research and innovation community, can organize an 'Open Doors' event.

The Entrepreneurship and SME wing of EU is looking for organizations to participate in EU Industry Open Doors 2019 – part of the third edition of EU Industry Days.

The aim is to provide the public, especially young people, with the opportunity to visit industrial companies and factories across Europe to learn about the vital role industry plays in their lives and the economy.

Organizations from any industrial sector, or the research and innovation community, can organize an 'Open Doors' event between January to March 2019. The events will be labelled 'EU Industry Week' events and will be promoted on EU​ website​.

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Companies of various sizes, as well as factories active in diverse industrial areas, can offer guided tours and workshops with the aim to acquaint people with the various work procedures, products, and ​job​ opportunities in their sectors.

The only requirement to participate is that your event exposes people to present-day manufacturing, showcases the positive aspects of working in your industry, and explains how manufacturing contributes to society and the economy.

The most common events are expected to be plant tours, business presentations, training courses, job and education fairs, community events organized in partnership with other businesses, economic development groups, and training centers.

Global Entrepreneurship Summit 2019 The event provides the ultimate networking opportunity for scale ups, innovators, entrepreneurs and investors to meet, discuss, and ultimately innovate together.

The 2019 Global Entrepreneurship Summit (GES) will take place from June 4-5 in the Netherlands. The GES 2019 will focus on Agriculture, Connectivity, Energy, Health, or Water, and is looking for transformative technological solutions in each sector.

This will be the first time that the GES comes to the European Union, and will be co-hosted by both the governments of the Netherlands and the United States of America.

The 9th edition of this event aims to drive global innovation and celebrate the free-market economy that supports j​ obs​, growth, and transformative solutions to global challenges.

It will also serve to build on strong transatlantic relationships and common values, promote economic growth, fair trade, and encourage investment in entrepreneurial activity that creates prosperity and jobs.

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The event provides the ultimate networking opportunity for scale ups, innovators, entrepreneurs and investors to meet, discuss, and ultimately innovate together to improve innovation across the five sectors.

MIT Technology Review Announces EmTech Digital Conference This year, EmTech Digital will focus on the latest advances in artificial intelligence (AI) technologies, and their growing impact on business and society.

MIT Technology Review has announced its seventh west coast conference on emerging digital technologies, EmTech Digital 2019, which will take place March 25-26, 2019 at the St. Regis San Francisco.

Part of the EmTech Event Series, the conference convenes innovators, entrepreneurs, business leaders, and venture capitalists to examine the next wave of digital revolution. This year,

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EmTech Digital will focus on the latest advances in artificial intelligence (​AI​) technologies, and their growing impact on business and society.

You can join industry experts and company leaders as they discuss how AI is improving a variety of industries, from drug discovery to urban design.

EmTech Digital Conference. Photo: MIT Technology Review Speakers will address the growing economic impact of AI, along with rising concerns about managing the human impact of these emerging technologies.

Session topics include: ●

Democratization of AI

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Understanding AI and Security

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From Policy to Implementation: Establishing Principles of Ethical AI

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Getting Autonomous Cars Ready for the Road

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The Human Impact of AI

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Founded at the Massachusetts Institute of Technology in 1899, MIT Technology Review is an independent media company.

For Your Information What Is a Brand?

While ‘brand’ has become a buzzword in the sea-like business world, most companies are still confused about the true connotation of a brand. So, what’s a brand?

Simply put, a humdrum product or commodity attains the status of a brand when it delivers the value for money to its buyers. Moreover, a brand promises to deliver on its quality and value-for-money commitment and instills a high degree of confidence among a large number of consumers.

British AI Company Raises £1.7M to Empower Business Trade The company helps businesses maximize their B2B marketing efforts through the power of machine learning.

Growth Intelligence has raised £1.7 million to help marketers and sales leaders drive faster growth with artificial intelligence (​AI​). Founded in 2013, Growth Intelligence helps brands target their direct marketing activity to businesses that are most likely to buy.

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The AI Platform combines records of a client's previous successful and unsuccessful marketing attempts with Growth Intelligence's own proprietary data gathered from the digital footprint of every company in the economy, to train an AI for each client.

The AI then serves up recommended future clients and advice on how to approach them. It allows sales and marketing teams know who will buy, who will be most valuable, when should they attempt to contact them, and what to say when they do.

Left – Thomas Gatten, CEO, Growth Intelligence; right – Prashant Majmudar, CTO The company will use this funding to invest in its AI Platform - building new AIs to solve additional challenges faced by B2B marketers. The company will be investing heavily in data science, engineering, and commercial talent.

Growth Intelligence is a UK-based AI vendor​, aimed at helping businesses maximize their B2B marketing efforts through the power of machine learning.

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HBO Model of Web Communications The HBO (Hire, Build, Operate) model of website creation will help small businesses leverage web communications for their business development.

It is largely seen that most small companies lack skills to build and operate their websites for brand communications.

While many of them work without a website and those who have their websites, do not put right information on the them. As a result, their websites exist as web ruins with stale and irrelevant information.

The Model Hire​ your corporate website after extensive market research.

Build​ a structured, easy-to-use website.

Operate​ and update your website with fresh information.

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TechWise Today ​suggests the HBO (Hire, Build, Operate) model of website creation that will help small businesses leverage web communications for their business development.

Women Entrepreneurs Showcase AI Solutions at Tech Fair The Startup Zones offer smart, intelligent solutions and technologies for manufacturing.

The Confederation of Indian Industry (CII) is organizing the International Engineering and Technology Fair (IETF) which is positioned as an international business-to-business (B2B) event. It was planned to hold the event on 3rd -5th February, 2019 at Pragati Maidan,​ New Delhi​.

International Engineering and Technology Fair. Photo: CII According to CII, IETF acts as a platform to promote the next generation of industry and helps in delivering excellence and innovation.

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The Experience Zones at the event inform about the latest in Artificial Intelligence (​AI​). The Startup Zones offer smart, intelligent solutions and technologies for manufacturing. The event features a special AI showcase by women entrepreneurs.

CII is a non-government, not-for-profit, industry-led and industry-managed organization. Founded in 1895, it has around 9,000 members from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 300,000 enterprises from around 265 national and regional industry bodies.

Meet the Editor The editor of ​TechWise Today magazine ​Rakesh Raman is a national award-winning journalist and social activist.

Besides working at senior editorial positions with leading media companies, he was writing an exclusive edit-page tech business column regularly for The Financial Express (a daily business newspaper of The Indian Express Group).

Nowadays, for the past about 8 years, he has been running his own global news services on different subjects.

He also has formed a free Education and Career Counselling Center for deserving children at a poor J.J. Colony in Dwarka, New Delhi under his ​NGO​ – RMN Foundation.

He runs an exclusive community-driven anti-corruption social service “​Clean House​” to help the suffering residents of Delhi raise their voice against the growing corruption and injustice.

He also creates and distributes a number of ​digital publications that cover areas such as technology, law, environment, corruption and transparency.

He has created a comprehensive online information service to educate the Indian voters for the upcoming L ​ ok Sabha election​ scheduled to happen in 2019.

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Earlier, he had been associated with the United Nations (UN) through United Nations Industrial Development Organization (UNIDO) as a digital media expert to help businesses use technology for brand marketing and business development.

Contact

Rakesh Raman Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I New Delhi 110 078, INDIA C ​ ontact by email

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