TechWise Today March 2019

Technology Simplified for Small and Medium Businesses

Tech​Wise​ Today

Digital Magazine | March 2019

Dutch Prime Minister Rutte opens TechHub at Elsevier’s headquarters in Amsterdam

News | Views | Training | Trends | Success Stories

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Main Stories in This Issue

Tech Support

Finance

Dutch PM Opens Elsevier TechHub Bank of America Business Advantage 360 Cognizant Tech Innovation Hub

Ritual Raises $25 Million in Series B Funding Embleema Gets $3.7M Series A Funding Understanding Cryptography

Trends

Contest

IBM Watson IoT to Ensure Workers' Safety FedEx Small Business Grant Contest Small Businesses to Adopt Green Technology India-Korea Startup Hub Tech Challenges

Events

Digital Media

EIT Digital Event on Predictive Maintenance

15 Essential Areas Of Digital Marketing

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Bank of America Introduces New Digital Tools for Small Business Business Advantage 360 includes a variety of brand new capabilities to make it easier for entrepreneurs to manage their business.

Bank of America introduced on February 6 Business Advantage 360, a new digital dashboard designed to make it easier for entrepreneurs to manage the various financial aspects of their business.

Business Advantage 360 from Bank of America Available for the first time to any Bank of America client with a business deposit account, Business Advantage 360 provides a complete view of business cash flow and access to real-time expertise and guidance – all in one simple tool with new functionality.

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“Business Advantage 360 will help entrepreneurs save time and money, by providing a more complete financial picture of their business,” said Sharon Miller, managing director, head of small business at Bank of America. “This new feature is easily accessible on mobile devices, and will allow our clients to focus on the reasons they opened their business in the first place.”

Business Advantage 360 includes a variety of brand new capabilities to make it easier for entrepreneurs to manage their business, including: ●

A new, streamlined view of key transactions, major expenses, credits and debits.

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Automatic cash flow projections based on scheduled transactions.

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Manually adjusting cash flow projections to account for additional data, such as new sales.

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Setting cash flow thresholds, creating time for proactive adjustments.

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The ability to connect with experienced small business bankers for guidance in just one click.

Future capabilities of the tool will deepen the cash flow insights, provide general market research and analysis, and enable clients to manage items such as payroll and human resources, payments and invoices, merchant services, tax accounting, goal-setting and forecasting.

Business Advantage 360 is built directly into the Bank of America online and mobile banking platforms and was made available to clients in February. The no-cost tool does not require enrollment and is accessible through a link on the main pages of the Bank of America online and digital banking portals for small business clients.

Embleema Closes $3.7M Series A Funding Round Techstars, a worldwide network that helps entrepreneurs, and Alchemist, a global blockchain advisory group, have partnered to bring a new mentorship-driven accelerator program.

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Embleema, which offers blockchain for health, announced in February that it has closed a $3.7 million Series A funding round, led by strategic partner Pharmagest, a leading pharmacy software group in Europe, and Techstars.

Embleema co-founders Nicolas Schmidt, Chief Product Officer, CEO Robert Chu, and Alexis Normand, Head of Embleema Blockchain Consortium The funds will serve to accelerate the joint development of blockchain​-based applications for patients and pharmacies, and further Embleema’s commercial deployment.

In July 2018, Embleema launched PatientTruth in the US, a blockchain-based personal health record system, which lets patients assemble their health history from dispersed health records and gives them full control over data sharing with smart contracts.

Patients receive tokens in exchange for their active participation in clinical research. Embleema claims it was the first company to offer practical means for patients to own their digital health assets, providing both control and monetization without third party data brokers. Now, it hopes

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to accelerate the release of the first decentralized marketplace for sharing Real World Evidence and Clinical Data.

Joining the 3-month Alchemist Blockchain Techstars Accelerator will enable Embleema to gain access to more than 150 mentors. The accelerator also provides investment capital to participating companies.

Techstars, a worldwide network that helps entrepreneurs​, and Alchemist, a global blockchain advisory group, have partnered to bring a new mentorship-driven accelerator program to New York City: Alchemist Blockchain Techstars Accelerator.

Yossi Hasson of Techstars and Steven Nerayoff of Alchemist will lead the program along with other mentors and experts from both companies. The Accelerator will help Embleema founders gain access to expertise in the nascent – yet rapidly growing – cryptocurrency and blockchain industry.

Selected companies will not only benefit from resources across Techstars and Alchemist’s ecosystems, but will also have the opportunity to work closely with leading market players in the blockchain industry.

Dutch Prime Minister Mark Rutte Opens Elsevier's TechHub The Prime Minister's visit was part of his tour of several international technology companies and startups operating in the Amsterdam region.

Dutch Prime Minister Mark Rutte opened on February 6 a new TechHub at the Amsterdam global headquarters of information analytics business Elsevier, a subsidiary of RELX Group.

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Dutch Prime Minister Rutte opens TechHub at Elsevier’s headquarters in Amsterdam (Photo by Todd Fredericks / Elsevier) The TechHub will enable researchers to combine large data sets with global technology platforms and advanced analytics to create digital tools that help researchers and health workers make better decisions.

The Prime Minister's visit was part of his tour of several prominent and innovative international technology companies and startups operating in the Amsterdam region. The Prime Minister thanked Elsevier CEO Ron Mobed for hosting this special visit.

The TechHub is Elsevier's center of excellence, where people will work on developing innovative technologies that will allow Elsevier to turn information into actionable knowledge for users in science, healthcare, and government sectors.

In 2018 the TechHub grew by over 50 people, with Elsevier targeting an additional 80 or more new hires into the organization in 2019. Elsevier is planning to have around 200 technologists

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based in the Amsterdam office by 2020, demonstrating the business' commitment to attracting and retaining high-quality tech talent to the benefit of the Dutch knowledge economy.

Presentations covered how artificial intelligence (​AI​) is used to integrate evidence-based content into the healthcare process and help improve patient outcomes; how to support Dutch universities with information systems in research; how digital fraud can be combated; how to support trade officers make decisions about potential harmful, dual-use goods; and how government officials can stay up-to-date on news about relevant topics.

Each demonstration showed the company's initiatives to serving professionals in the Netherlands by helping scientists, doctors, universities, and financial institutions thrive in an ever-changing, data and technology-driven work environment.

Download and Read RMN Publications TechWise Today

The Integrity Bulletin

Clean Climate

Legal Directions

Young Learner

Real Voter

Ritual Raises $25 Million in Series B Funding Wu joins Ritual’s female-led board, bringing her e-commerce acumen to usher in the next chapter of Ritual’s end-to-end digital customer experience.

A direct-to-consumer women’s vitamin subscription company Ritual has announced $25 million in Series B funding. Founded in 2015, Ritual operates in the vitamin and supplement industry.

According to the company, it develops a science-first, reimagined multivitamin that delivers clean essential nutrients many women lack in their diets.

Reporting over 1 million bottles sold, the direct-to-consumer, subscription-based company says it has disrupted the vitamin supply-chain with absorbable ingredients that previously were too

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expensive to include in multivitamins. Ritual's core philosophy is that all women deserve better products to live healthier lives.

From left to right: COO Elizabeth Reifsnyder; Founder and CEO Katerina Schneider; VP of Partnerships, PR, and Community Lauren Kleinman; and VP of Program Management, Kadie Ann Bowen

The Series B funding is spearheaded by existing investors Lisa Wu at Norwest Venture Partners (Jet.com, Plaid, Opendoor), alongside Kirsten Green at Forerunner Ventures (Hims, Dollar Shave Club, Glossier), and Brian Singerman at Founders Fund (Stemcentrx, Oscar Health, Airbnb).

Wu also joins Ritual’s female-led board, bringing her e-commerce acumen to usher in the next chapter of Ritual’s end-to-end ​digital​ customer experience.

Ritual’s recent round of funding will be invested directly into product innovation and scientific research and development as they continue to challenge the status quo and work to improve the quality of vitamins for all of womankind. To date,​ Ritual​ says it has raised $40.5 million.

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Cognizant Opens Boulder Tech Innovation Hub for Startups Cognizant is one of the world's leading professional services companies.

Cognizant announced on February 7 the official opening of its Cognizant Accelerator global technology center and innovation hub in Boulder, Colorado.

Cognizant Tech Innovation Hub

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The Cognizant Accelerator division and team of business and technology experts lead the company's development of new technologies and investment in emerging external early-stage startups​.

Opening ceremonies for the Cognizant Accelerator center included remarks by Colorado Governor Jared Polis, Cognizant Accelerator President Sean Middleton, and Cognizant Accelerator Vice President and General Manager Todd Paoletti. The ribbon-cutting event was attended by Boulder Mayor Suzanne Jones, state and local officials, and other special guests.

"We are thrilled to welcome the Cognizant Accelerator global technology hub to Boulder and I thank Cognizant for their investment in Colorado's technology community and the people of our state," said Colorado Governor, Jared Polis. "We are proud of how Colorado has become a home for top technology companies and startups alike."

Headquartered in the U.S., Cognizant is one of the world's leading professional services companies. It offers different technology solutions for the digital era.

Share Your Story

If you have some innovative product or service that you want to introduce in the market, you can submit it for publication in ​TechWise Today​. Startups are also encouraged to share their technology deployment experiences that T ​ echWise Today c ​ an consider for publication.

This service will help you promote your business solutions among buyers, suppliers, and business partners across the world, as ​TechWise Today is being circulated among top global business associations, government departments, and general businesses.

Contact

Rakesh Raman Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I New Delhi 110 078, INDIA Contact by email

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Custom Content Services for Small and Medium Businesses The need for quality content is more pronounced in today’s digitally driven business world where consumers are already facing an information overload.

RMN Company, which is an integrated technology media company and publisher of ​TechWise Today​, is offering its custom content services to organizations across the world.

The need for quality content is more pronounced in today’s digitally driven business world where consumers are already facing an information overload from multiple data sources and a surfeit of frontend devices. Consequently, brands are struggling to create engaging content that could attract their buyers and other stakeholders.

Now, it’s an established fact that staid content including traditional brand messages, pictures, and videos are not quite effective to attract the consumer eyeballs. Conventional content and marketing communication models have also failed to deliver the desired results.

To meet the end-to-end brand communication needs of organizations, RMN Company creates bespoke content that brands can use on multiple content distribution platforms. Our content services include: ●

Complete management of Press / Media sections on your corporate or brand website

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Content for microsites around a brand, e-DMs, rich-media ads, digital newsletters, e-booklets

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Content for webinars, product literature, case studies, conferences, exhibitions

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Press Release Writing

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Content for Mock Interviews

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Paid / Sponsored Posts

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Specialized digital media content for infomercials, viral videos, social media messaging, mobile messaging

Business and trade associations in all parts of the world can also contact us for ​digital marketing training programs​ for groups of their members.

Contact Rakesh Raman Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I, New Delhi 110 078, INDIA Contact by email

IBM Offers Watson IoT to Ensure Workers' Safety For employees, this new offering monitors potential environmental threats to their safety and security as they work on the front lines.

Tech company IBM announced on February 13 major collaborations with Garmin Health, Guardhat, Mitsufuji, and SmartCone to monitor worker safety in hazardous environments, including those working in construction, mining and factories, using IoT technologies, integrated into wearables.

IBM's Maximo Worker Insights will monitor biometric and environmental data to help identify whether employees are experiencing dangers or risk. Data will be gathered in near real-time from wearables, smart devices, and environmental sensors to help organizations quickly respond to problems or react to changing environmental conditions.

Employees working in rapidly changing environments face shifting conditions, whether on the factory floor, on the forklift, atop a cell tower or drilling into the earth. Utilizing IoT to understand what workers are doing in the context of the dynamic environment around them – including heat, height, weather and gas levels – allows organizations to implement near real-time and

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prescriptive safety practices to help protect the well-being of workers and which should help them maintain lower insurance costs.

IBM Watson IoT to Ensure Workers' Safety. Photo: IBM For employees, this new offering monitors potential environmental threats to their safety and security as they work on the front lines.

For employers, the solution is designed to help them identify and respond to potential hazards in an effort to keep their workforce safe.

Nonfatal workplace injuries account for close to $60 billion in workers' compensation costs in the U.S. Although safety controls and personal protective equipment are mandatory in most hazardous jobs, this solution is designed to help companies identify and respond to problems or react to changing environmental conditions.

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15 Essential Areas Of Digital Marketing You should adopt digital marketing as a complete and exclusive business process for which you need to usher in an enterprise-wide cultural change.

By Rakesh Raman Until now, digital marketing has largely been about the corporate websites that companies launched with the hope that these sites will peddle their products to consumers all across the world.

It didn’t work. Instead of attracting the consumers, these dumb websites annoyed them. Companies never understood and never tried to understand the subtleties of digital marketing.

Their lack of knowledge was successfully exploited by the so-called digital brand agencies that mostly metamorphosed from orthodox advertising and marketing outfits.

Companies burned their bucks with these agencies, while the results ranged from depressing to disastrous.

But one thing emerged clearly in this chaos. That is, the use of digital media for marketing is not an option, but it’s an imperative for companies in the globalized business world.

While digital marketing is a dynamic subject, today if you want to leverage it for your business growth, your digital agency must cover the following 15 areas: Here are the 15 digital marketing areas:

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1. Brand Management After understanding your brand and the surrounding ecosystem, the agency should make a complete marketing strategy for your company and provide custom brand management services. The work also includes creation of corporate kit, product kit, and media kit in multimedia formats highlighting your brand strengths.

2. Web Content If your website is built with old static technologies, you must revamp it with the latest options such as Responsive Web Design (RWD), providing a smooth access to users on different front-end devices. Plus, the content on your site should always be fresh. Corporate and brand content creation and regular updation of your website and blog should be the responsibility of the agency that you hire.

3. Social Media Management Although social media communication is a tricky ballgame, you should at least build your brand presence on popular social media sites like Facebook, LinkedIn, Pinterest, Flickr, Twitter, and YouTube.

Regular brand messaging on these sites can help you attract consumers for enhanced brand recall. Difficult job. But don’t ignore it.

4. Advanced Search Engine Optimization (SEO) You will look foolish if you have a site of a dozen odd pages and start expecting search engines to show your site pages at the top of search results that cull out data from over a trillion pages on the web.

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Shady SEO agencies will promise you this kind of service, but the results will be dangerous for your site as well as brand. As contemporary web search technologies respect ​content​, insist on content-based SEO services, which are more effective than conventional SEO techniques.

5. Web Analytics There is a slew of web analytic services – including Google Analytics, Amazon’s Alexa, Compete, Quantcast, and others – that promise to provide you data on different parameters about the interaction on your site. Trouble is, none of them is reliable. You can test this by comparing their results for the same site for the same period of time. Their web traffic estimates will terrify you. The same is true for social media analytic services.

However, your digital agency should be able to cut through the clutter and give you a qualitative analysis on the user interaction with your site to help you refine the company’s marketing strategies.

The analysis will cover your company’s website as well as interaction with your pages on social media sites.

6. Digital Public Relations While public relations (PR) is an important brand promotion activity, traditional and old-styled PR approach does not work in the new-media universe. Your digital agency must understand the finer nuances of PR and digital media channels to provide complete PR services including content creation and communications to promote your brand in the local as well as international markets.

7. Mobile Marketing Today, mobile marketing is mainly limited to SMS, and mobile is still not a reliable medium for brand messaging because of various factors such as m-spam, geographical limitations, device

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form factor, and so on. However, your agency can provide selective and ethical mobile marketing services if it understand all aspects of mobile content and communications.

8. Competition Tracking An important marketing need is to know what your competing companies are doing. Web monitoring can help you do that. But web is like an information ocean. It’s not easy to track your competition’s activities.

Your agency should have sufficient knowledge of advanced digital tracking software tools to fetch information about your competition and give you qualitative analysis of the collected data.

It can help you fine-tune your marketing plans.

9. Advertising Support Online ad landscape is undergoing a seismic shift where most digital ad options are increasingly being challenged.

So, it’s not advisable to go in for paid online advertisements particularly in the initial period of your digital marketing exercise.

However, depending on your brand requirement, your agency should be able to handle complete advertisement work including ad creation, selection of online media properties, ad delivery, payments, etc.

10. Campaign Management Instead of spending money on individual, one-off ads, it’s always recommended to carry out sustained digital promotional campaigns. Although these campaigns are expensive, they are extremely useful for consumer engagement and for higher levels of brand recall.

Your agency should be able to conceptualize and do web- and social media-based advertising and marketing campaigns. In most cases, these campaigns are supported by field activities.

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11. Event Management All of us know that physical participation in local and international exhibitions can cost you an arm and a leg, as traveling and display costs are very high.

Your digital agency should give you options to participate in virtual events that use digital platforms.

Virtual exhibitions are not only cost effective, but they also have far greater impact on your potential buyers and other business partners.

12. E-Commerce Depending on the category of your products, the agency should be able to create exclusive e-commerce stores for you or use other established e-commerce platforms for you to actually sell your products in different parts of the world.

Initially, it will not be easy for you to attract consumer traffic on your e-commerce sites.

However, if your agency has sufficient content creation skills, it can create relevant ​content to ensure consumer engagement which can be translated into sales.

13. Impact Analysis Unlike traditional media, the biggest advantage of digital media is the impact measurement. You can measure – or at least estimate – the impact of your digital marketing efforts.

It can help you calculate the return on investment (RoI) that you make on digital marketing.

However, the standard quantitative tools to measure impact may not be sufficient to give you the real level of impact. Your agency must generate quantitative and qualitative impact measurement reports for different digital brand promotion activities.

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14. Training In today’s information-driven world, digital marketing can’t be a secondary activity for your company. Rather, you should adopt it as a complete and exclusive business process for which you need to usher in an enterprise-wide cultural change.

To help you achieve this goal, the agency should provide digital marketing training to your select staff so that they could become an effective interface between the digital agency and your company.

15. Export Marketing Depending on your requirement, some digital marketing agencies can act as integrated sales & marketing partners for you. To handle your exports, they will work as an extended export arm for your company.

In this case, they will use traditional and digital channels to manage end-to-end work to market your products in different export markets in a revenue-sharing arrangement.

– – – The above 15 areas are explained briefly just to give you an indication of the scope of digital marketing. Actually, these areas are extremely complex and there are only a handful (not even a dozen) of agencies in the world that can handle all the digital marketing activities stated above.

But if you want to seriously leverage digital marketing, you can’t ignore any of these areas. The best implementation model will be a combination of in-house skills, consulting support, and digital marketing services. Try it.

Marketing Agents

TechWise Today​ invites marketing professionals and ad agencies to work as its marketing agents on commission basis for selling ads and generating more revenue streams.

Contact by email

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For Your Information

In today’s modern and always-on business environment, the use of technology is inevitable for the growth of any business.

But most government and political bosses are clueless about the technology implementation processes.

Governments, therefore, have only set up huge, monolithic organizations to help small and medium businesses (SMBs), but they fail to meet their objectives as they lack knowledge on tech trends.

FedEx Launches Small Business Grant Contest The contest entry period is open from February 19 to March 25, 2019, with voting to take place from February 27 to April 1, 2019.

FedEx Corp. has announced the launch of its seventh annual Small Business Grant Contest.

This year, the contest offers grants and services to ten U.S.- based small businesses, distributing a collective prize pool of $220,500—the largest sum since the contest was established in 2012.

In addition to the grants, winners will also receive an additional dollar amount in credit to use towards FedEx Office print and business services to help run their businesses, as well as packages designed to help them with website optimization, design thinking, social media, and print expertise.

The 2019 FedEx Small Business Grant Contest is open to U.S.-based for-profit small businesses that have fewer than 99 employees and have been operating for six months or more.

To enter, participants can visit the site and enter their contact information, write a short profile about their business, and upload four photos of their business or product, including their logo.

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Participants also have the option of submitting a 90-second “elevator speech” video to supplement their entry.

FedEx Small Business Grant Contest The contest entry period is open from February 19 to March 25, 2019, with voting to take place from February 27 to April 1, 2019. Following a judging period, winners will be announced on April 29, 2019.

EIT Digital Hosts Event on Predictive Maintenance The PdM techniques are used to conserve costs over regular or time-based preventive maintenance.

EIT Digital invites a selection of representatives from industry, research, and academia to discuss the existing use cases, technology trends, and potential business advantages in the field of Predictive Maintenance and Machine Learning.

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Predictive maintenance (PdM) techniques help you know the condition of in-service equipment in order to estimate the maintenance costs and time to perform maintenance of the industrial gear.

EIT Digital Event on Predictive Maintenance. Photo: EIT Digital The PdM techniques are used to conserve costs over regular or time-based preventive maintenance, because maintenance is carried out only when it is required.

The main promise of predictive maintenance is to allow convenient scheduling of corrective maintenance, and to prevent unexpected equipment failures.

The EIT Digital discussions – scheduled for 15 March – will include presentations of experts, who provide the latest insight on tech developments and business opportunities.

The event is also an opportunity to better understand the benefits of engaging in the strongest Digital Industry community in Europe – the Digital Industry Action Line ecosystem of EIT Digital.

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EIT Digital is a leading European digital innovation and entrepreneurial education organization driving Europe’s digital transformation. It delivers digital innovations to the market and supports entrepreneurial talent for economic growth and improved quality of life in Europe.

For Your Information Understanding Cryptography In the evolving digital world, cryptography or cryptology is the technology application to ensure secure communications in the presence of third parties called adversaries.

In its earlier form, cryptography was known as data encryption.

It helps you construct and analyze protocols that prevent third parties or the public from reading private messages delivered over digital networks.

In order to achieve information security, cryptography integrates components such as data confidentiality, data integrity, authentication, and non-repudiation. Cryptography models are designed by using advanced mathematics, computer science, electrical engineering, communication science, and physics.

Applications of cryptography include electronic commerce, chip-based payment cards, digital currencies, computer passwords, and military communications.

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India-Korea Startup Hub Launched with Tech Challenges The Startup Grand Challenge, on the India-Korea Startup Hub, will channelize the entrepreneurial capacity between Indian and Korean startups.

India Korea Business Symposium was hosted by Invest India and Korean Chamber of Commerce and Industry (KCCI) in Seoul on 21 February, 2019. The Symposium was organized to felicitate the Korean business community on their success in India and to present more opportunities for Korean business in India.

Nirmala Sitharaman at the launch of the Start – Up India Hub, in New Delhi on June 19, 2017.

Photo: PIB (file photo) Prime Minister of India, Narendra Modi​, addressed the business gathering on the way ahead to further strengthen bilateral ties between India and the Republic of Korea. Over 400 Korean business leaders, which included corporate groups like CJ Group, Hyundai, Youngone Corporation, Samsung, LG, Lotte Group, SK Group, and Hyosung were present on this occasion.

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To further strengthen the bilateral ties between India and Republic of Korea, Prime Minister, Narendra Modi, launched the India-Korea Startup Hub and Startup Grand Challenge. The Hub is hosted on the Startup India digital platform, a virtual incubator with over 300,000 registered startups and aspiring entrepreneurs. The Hub will enable access to resources for market entry and innovation exchange between India and the world.

The Startup Grand Challenge, on the India-Korea Startup Hub, will channelize the entrepreneurial capacity between Indian and Korean startups to work together and build solutions for the challenges facing the world.

Initial challenges will be focusing on issues across the themes of Credit Rating, Predictive Analytics, Fraud Detection, Cyber Security, and Primary / Secondary / Tertiary Healthcare. The State Bank of India and Mahindra Group of India will be mentoring, providing pilot project opportunities, and financial support of up to USD $50,000 to the winners.

Travel Advisory for New Delhi, India As pollution levels remain dangerously high throughout the year in India, all travelers including business executives, tourists, and diplomats need to exercise utmost caution while planning to visit India – particularly India’s capital New Delhi.

Moreover, companies and investors must not come to Delhi for setting up their businesses or for trade conferences as ​pollution can harm them as well as their families. Foreigners who have come to stay in India for their work, should preferably go back to their countries. Or, at least, they should not keep their children with them because Delhi’s pollution is very harmful for children.

Delhi Government, the Indian Government, and the pollution-control ​agencies are not taking proper steps to control pollution because most politicians and bureaucrats in India are uneducated and careless.

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Appeal for Donations RMN Foundation is a humanitarian organization that was formed in May 2015 as an educational and public charitable Trust for the benefit of humanity at large.

It is registered with the Government of National Capital Territory of Delhi at New Delhi, India.

Currently, all the activities of RMN Foundation are being managed single-handedly (without any support) by RMN Foundation founder Rakesh Raman who had left his job a few years ago to run this charity.

As RMN Foundation has embarked upon some major humanitarian projects during the past over 3 years, now it needs a significant amount of funds in the form of donations​ to expand the scope of its activities.

DONATION DETAILS

Individual Indian donors can help RMN Foundation with their contributions using the following bank details:

Bank Name: ICICI Bank Bank Branch: HL Square, Plot No. 6, Sector 5 (MLU), Dwarka, New Delhi 110 075 Account Number: 025005004368 Account Name: RMN Foundation Type of Account: Current IFSC Code: ICIC0000250 Or you can ​click here​ to donate with PayPal, credit card, or bank account.

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Small Businesses Advised to Adopt Green Technology Various research and development institutions in the country have developed technologies which are relevant for MSMEs. With a view to enhance awareness among Micro, Small and Medium Enterprises (MSMEs) about the latest tech innovations available, and sensitize them on the role of technology in creating competitiveness and opportunities, India’s Ministry of MSME organized a program on Technology Support and Outreach (TECH-SOP 2019) on February 28 in New Delhi.

TECH-SOP 2019 initiative of MSME Ministry in New Delhi. Photo: PIB Various research and development institutions in the country have developed technologies which are relevant for MSMEs for sustainable growth and available to MSMEs in a cost-effective manner.

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Speaking on the occasion, Development Commissioner MSME, Ram Mohan Mishra, said TECH–SOP 2019 is an initiative to bridge the gap between the technological innovations and MSMEs so that they can harness the technologies and grow in the global value chain.

He also emphasized on the need of adopting green technology for a sustainable development and said knowledge and usage of technologies should reach all MSMEs. Development Commissioner said frugal innovations foster profitable enterprises and encourage reach of technology among the masses.

During the program senior officials of Council of Scientific and Industrial Research (CSIR), National Innovation Foundation-India (NIF), Indian Council of Agricultural Research, (ICAR), Institute for Design of Electrical Measuring Instruments (IDEMI, Mumbai) and IIT, Delhi also spoke on the issues of technology transfer and innovations for the benefit of MSMEs. ‘India Green Tech Open Challenge’ was also launched which aims to encourage MSMEs to adopt sustainable and green technologies.

Meet the Editor The editor of ​TechWise Today magazine ​Rakesh Raman is a national award-winning journalist and social activist. Besides working at senior editorial positions with leading media companies, he was writing an exclusive edit-page tech business column regularly for The Financial Express (a daily business newspaper of The Indian Express Group).

Nowadays, for the past about 8 years, he has been running his own global news services on different subjects.

He also has formed a free Education and Career Counselling Center for deserving children at a poor J.J. Colony in Dwarka, New Delhi under his ​NGO​ – RMN Foundation.

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He runs an exclusive community-driven anti-corruption social service “​Clean House​” to help the suffering residents of Delhi raise their voice against the growing corruption and injustice. He also has formed an environment-protection group called​ Green Group​ in Delhi.

He creates and distributes a number of ​digital publications that cover areas such as technology, law, environment, education, politics, corruption and transparency.

He has created a comprehensive online information service to educate the Indian voters for the upcoming L ​ ok Sabha election​ scheduled to happen in 2019.

Earlier, he had been associated with the United Nations (UN) through United Nations Industrial Development Organization (UNIDO) as a digital media expert to help businesses use technology for brand marketing and business development.

Contact

Rakesh Raman Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I New Delhi 110 078, INDIA C ​ ontact by email

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