TechWise Today May 2019

Technology Simplified for Small and Medium Businesses

Tech​Wise​ Today

Digital Magazine | May 2019

Ulrich Thombansen, from AMable, presenting at the IN(3D)USTRY 2018 in Barcelona

News | Views | Training | Trends | Success Stories

1

Main Stories in This Issue

Tech Support

Finance

EU Funding for SMEs in 3D Printing Market SAP to Fund Startup Ruum with €10 Million How to Manage E-waste Enterprise Europe Network for Companies

Klook Completes US$425M Series D Funding HCL Opens New Cyber Security Center Innovation Lab to Help Small Businesses ICC Academy Offers Online Training Courses

Events

Digital Media

Platform to Help SMBs Create YouTube Ads Digital Marketing – Follow the Buyer Hybrid Cloud from Intel and Google Cloud

EASTEC Event for Emerging Enterprises Internet of Things Fair in China London SEP Scaleup Summit

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EU Funding of € 300,000 for SMEs in 3D Printing Market This aid aims to carry out "application experiments" to develop an innovative idea of functional products that need Additive Manufacturing (AM).

According to a report adopted by the European Parliament, "3D Printing is a key technology for the future of the EU as long as it has a great potential for creating jobs whilst helping to fight transport costs, CO2 emissions, or built-in obsolescence."

The AMable call (open to SMEs from the European Union) will allocate around 300,000 Euros, facilitating the establishment of new connections between different clusters to leverage the competitiveness of the SME manufacturing fabric.

This aid aims to carry out "application experiments" to develop an innovative idea of functional products that need Additive Manufacturing (AM). In particular, the types of experiments that will be financed are "Feasibility Studies" and "Good Practices", ranging the aid from 5,000 to 60,000 euros. The​ call​ will be open until June 1, 2019, at 5:00 PM Brussels time.

Besides this financial support, the EU innovation action, AMable, will put in place a series of side benefits to improve skills of employees in the areas of AM design, technology development, education, and support business development.

This action is also supported by the EC initiative, I4MS, as part of the mission to encourage the implementation of ICT technologies in Europe to enhance the competitiveness of the EU industry in the global scenario.

AMable aims to reinforce the Additive Manufacturing technological cluster by creating a digital framework to provide unbiased access to the best European knowledge in 3D printing for the industry 4.0 and EU institutions endorse it.

The European Commission and the European Parliament already underlined that 3D printing could ease the strain on their logistical chains, reduce storage and transport operations, lessen

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environmental impact and cut spending on goods insurance and make it possible to create employment at SME level.

Ulrich Thombansen, from AMable, presenting at the IN(3D)USTRY 2018 in Barcelona I4MS is coordinated by Mobile World Capital Barcelona Foundation, FundingBox, Foreningen MADE, FIWARE Foundation EV, Danish Technological Institute, and Axencia Galega de Innovación.

Klook Completes US$425M Series D Funding With the additional funding, Klook says it will scale its operations into new geographies and continue to expand in its existing Asian markets.

Klook, a leading travel activities and services booking platform, announced on April 9 it has raised US$225 million in Series D+ funding. This increases the company's total Series D funding round to US$425 million.

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The SoftBank Vision Fund led the round with participation from existing investors, including Sequoia China, Matrix Partners, TCV, and OurCrowd. According to the company, this represents the largest financing in the global travel activities and services industry.

Klook’s Co-Founders (from left to right): Eric Gnock Fah, COO & Co-Founder; Ethan Lin, CEO & Co-Founder; Bernie Xiong, CTO & Co-Founder In just four years, Klook says it has become the most searched travel activities and services company on Google. In the last one year, the Hong Kong-based company expanded its global footprint into Australia, Europe, and the United States to deliver new consumer experiences.

"Our vision is to bring the world closer together by connecting the best of what a destination has to offer with travelers from all over the globe," said Ethan Lin, CEO and Co-Founder of Klook.

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Founded in 2014, Klook also entered into major global partnerships with Shangri-La Hotels and Resorts, Asia Pacific's leading luxury hotel group; and Rail Europe, a leading distributor of European rail products that represents more than 50 railroads throughout Europe.

With the additional funding, Klook says it will scale its operations into new geographies and continue to expand in its existing Asian markets. For example, Japan is one of Klook's most important markets and is also the headquarters of SoftBank Group.

The company plans to deepen its investments ahead of the 2020 Summer Olympics in Tokyo and will expand into additional Japanese cities to better serve both inbound and outbound visitors.

Platform to Help SMBs Create YouTube Video Ads The company claims its service has changed the landscape of video content creation.

Promo.com, a video creation platform, formerly known as Slidely, is now officially a key Google partner on YouTube's new creative directory.

As a YouTube creative partner, Promo.com joins a trained group of video production platforms empowering small and medium sized businesses (​SMBs​) to create effective YouTube video ads.

This means that Promo.com's video ads are compatible with YouTube best practices and meet the highest of standards. Promo.com's ready-to-use templates are pre-tested and optimized to achieve better results with YouTube ad campaigns.

The company claims its service has changed the landscape of video content creation, and is helping both businesses and agencies to easily create unlimited professional videos to promote anything online effectively.

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"We are excited to become a trained and trusted YouTube partner and work closely with YouTube's creative team on educating and helping SMBs to effectively leverage the power of video to reach their best audience on YouTube,” said Tom More, Promo.com CEO. The newly launched creative directory of YouTube is part of its long term effort to make it easier for small and medium sized businesses to create video ads more efficiently and effectively.

Digital Marketing Simplified – Follow the Buyer A large part of your marketing efforts should be geared toward web-based communications because web has emerged as the primary channel for digital marketing.

By Rakesh Raman Digital is okay; you can’t ignore it. But don’t feel challenged if I tell you that more than digital marketing, it’s about common-sense marketing. Your digital communications will work if your marketing plan is in place.

A common marketing principle suggests that you have to follow your buyer with all your brand messages. If your buyers are moving on your left, it will be foolish to keep calling them on your right. It’s that simple.

Now incidentally your buyers are strolling in the cyberspace.

They’re connected with digital lines – including Internet and mobile – around the clock. That means, they’re spending a lot of their time either on the web or on their mobile phones or tablet devices.

This is a totally new phenomenon that most old-fashioned marketers fail to understand. In the late 1990s and even early 2000s, consumers were distributing their time evenly between

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traditional media (like TV, newspapers, etc.) and digital media (web and mobile) for getting all sorts of information.

However, as digital media started gaining popularity because of its ubiquitous and instant attributes, the consumer eyeballs have been shifting from traditional to digital media which is also called new media. This is a universal truth and you don’t need any research data to prove this fact.

It’s, however, estimated that Gen Y consumers who used to spend just 30 minutes a day on web and mobile in the late 1990s are now on average spending more than 3 hours daily on digital media.

When the number of hours in a day are fixed at 24, obviously digital media has grabbed the share of time that people used to spend on newspapers, magazines, TV, etc.

Plus, the figures also support this fact. Today, in a world population of over 7 billion, there are over 3 billion Internet users and more than 6 billion mobile devices in use; some users own more than one device. The number of mobile phone users in the world is expected to cross the 5 billion mark in 2019.

All these billions of users are the potential consumers of different products and services. Can marketers afford to ignore them? Answer: No. While consumers are moving away from traditional media and going toward digital channels, your marketing budgets should also go toward digital. Do you agree? You should.

And when we say digital, today it’s mainly the web. In the current phase of digital evolution, a convergence is taking place between web and mobile media, as most users are using their mobile devices for accessing content websites, social networking websites, e-commerce websites, and product websites of different companies.

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As a result, the entire digital ecosystem is being driven by the web. Therefore, to help brands transform their websites, a new responsive web design (RWD) has emerged that allows users to access websites seamlessly on their mobile devices.

Most forward-looking companies have already moved to RWD platforms to provide a convenient interactive experience to mobile users from their websites. A new research suggests that an average user checks their smartphone 34 times a day and 51% of consumers are more likely to buy from a mobile-optimized website.

Obviously, a large part of your ​marketing efforts should

be

geared

toward

web-based

communications because web has emerged as the primary channel for digital marketing. And mobile devices are largely being used to access the web.

Therefore, if your product or service website is created with a cutting-edge architecture and you’ve engaging ​content on your website, it can deliver more fruitful results than your entire traditional marketing department can achieve.

So, the first step will be to revamp your website so that it looks like a Digital Age modern site rather than a Stone Age ruin. Once your website is in order – replete it with professionally created content that is free from syntax and semantics flaws – you should inform your potential buyers about this development.

Remember, your site is one of the billion other sites on the web. It may have the best of content and best of design, but buyers will never know about it unless you tell them proactively. How would you do that?

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You can use valid search engine optimization (SEO) techniques to bring your site in search results. But this is not very easy. You can use social media sites to inform consumers about the brand content on your site. This is again not very easy.

Then you can use the email approach to send email messages to your potential buyers. This is relatively easier than using social media or SEO. But there is a proper way to do that. Or you can use ethical mobile messaging to get in touch with your buyers prompting them to visit your site on the web or on their mobile devices.

A simple way would be to use the ‘signature’ feature with your email. Your website address will be automatically added to every email that you send.

Thus, there are many ways to inform your buyers about your website. But for heaven’s sake never use a crude method to interact with your buyers. If your marketing communications content is not proper, it can harm your company more than it can help it.

With this information, you can take a few right steps in the digital universe. Will you?

SAP to Fund Internal Collaboration Startup Ruum with €10 Million SAP SE (NYSE: SAP) will invest an additional €10 million in Ruum by SAP to help the solution grow its business quickly.

Ruum is a software-as-a-service (SaaS) solution that connects enterprise business processes with team productivity, enabling SAP software users to connect business data with an intuitive, adaptable collaboration suite. Ruum integrates with the core SAP product portfolio as well as popular collaboration platforms, such as Microsoft Teams and Box Inc. While most business-to-business (B2B) SaaS companies begin in the small and midsize business (SMB) market, SAP says Ruum has achieved early success in the enterprise segment.

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The €10 million investment from SAP will allow Ruum’s core team of 20 to continue to devote resources to its enterprise offering while moving into the global SMB market.

The project management software was initially developed by a team of SAP employees.

According to SAP, it has already acquired more than 30,000 users from 2,000 companies; 200 nonprofits​, which can use the software free of charge; and six blue-chip enterprise customers, including NIVEA parent company Beiersdorf AG. According to SAP, Ruum’s growth over the past two years has been totally organic with almost no marketing spending.

Ruum is a portfolio company initiating from SAP.iO Venture Studio, the internal incubation program managed by the SAP.iO business unit.

EASTEC Manufacturing Enterprises

Event

for

Emerging

EASTEC will take place May 14-16 at the Eastern States Exposition in West Springfield, Massachusetts.

At EASTEC, a manufacturing event on the East Coast, the opening keynote presentation will focus on converging additive manufacturing and eco-friendly sustainable p ​ ackaging​ solutions.

EASTEC will take place May 14-16 at the Eastern States

Exposition

Massachusetts,

in

West

highlighting

the

Springfield, region's

manufacturing activities.

Produced by SME and AMT, the biennial event ― now in its 35th edition ― showcases the latest manufacturing technologies and provides access to industry experts sharing insights on how to foster innovation, increase productivity, and improve financial performance.

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EASTEC also features a trade show floor with over 720 companies represented in 555 exhibiting spaces, as well as workshops on key manufacturing topics. Complimentary technical presentations and keynotes are led by knowledge leaders from across the industry.

SME connects manufacturing professionals, academia and communities, sharing knowledge and resources to build manufacturers and enterprises.

Download and Read RMN Publications TechWise Today

The Integrity Bulletin

Clean Climate

Legal Directions

Young Learner

Real Voter

Intel and Google Cloud to Accelerate Hybrid Cloud The new reference design will be delivered by mid-year 2019 with expected solution delivery from OEMs and solutions integrators in market later this year.

Tech company Intel and Google Cloud have announced a strategic partnership aimed at helping enterprise customers seamlessly deploy applications across on-premise and cloud environments.

The two companies will collaborate on Anthos, a new reference design based on the 2nd-Generation Intel Xeon Scalable processor and an optimized Kubernetes software stack that will deliver increased workload portability to customers who want to take advantage of hybrid cloud environments. Intel will publish the production design as an Intel Select Solution, as well as a developer platform.

While organizations are embracing multi-cloud solutions to fuel their businesses, many companies remain challenged to find the right hybrid cloud solutions that enable seamless workload migration across clouds.

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The new Anthos reference design will address this challenge by delivering a stack optimized for workload portability, enabling deployment of applications across on-premise data centers and public cloud provider services.

Navin Shenoy, Intel executive vice president and general manager of the Data Center Group, displays a wafer containing Intel Xeon processors during a keynote on April 2, 2019. Photo: Walden Kirsch / Intel

This collaboration is an extension of a technology alliance between the two companies that already spans many infrastructure optimizations, collaboration on high-growth workloads like artificial intelligence, and integration of new technologies into the Google Cloud Platform, such as the 2nd-Generation Intel Xeon Scalable processors and Intel Optane DC Persistent Memory.

The new reference design will be delivered by mid-year 2019 with expected solution delivery from OEMs and solutions integrators in market later this year.

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Download Previous Issues of TechWise Today October 2018

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January 2019

February 2019

March 2019

April 2019

Share Your Story

If you have some innovative product or service that you want to introduce in the market, you can submit it for publication in ​TechWise Today​. Startups are also encouraged to share their technology deployment experiences that TechWise Today c ​ an consider for publication.

This service will help you promote your business solutions among buyers, suppliers, and business partners across the world, as ​TechWise Today is being circulated among top global business associations, government departments, and general businesses.

Contact

Rakesh Raman Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I New Delhi 110 078, INDIA Contact by email

Custom Content Services for Small and Medium Businesses The need for quality content is more pronounced in today’s digitally driven business world where consumers are already facing an information overload.

RMN Company, which is an integrated technology media company and publisher of ​TechWise Today​, is offering its custom content services to organizations across the world.

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The need for quality content is more pronounced in today’s digitally driven business world where consumers are already facing an information overload from multiple data sources and a surfeit of frontend devices.

Consequently, brands are struggling to create engaging ​content that could attract their buyers and other stakeholders.

Now, it’s an established fact that staid content including traditional brand messages, pictures, and videos are not quite effective to attract the consumer eyeballs. Conventional content and marketing communication models have also failed to deliver the desired results.

To meet the end-to-end brand communication needs of organizations, RMN Company creates bespoke content that brands can use on multiple content distribution platforms. Our content services include: ●

Complete management of Press / Media sections on your corporate or brand website

●

Content for microsites around a brand, e-DMs, rich-media ads, digital newsletters, e-booklets

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Content for webinars, product literature, case studies, conferences, exhibitions

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Press Release Writing

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Content for Mock Interviews

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Paid / Sponsored Posts

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Specialized digital media content for infomercials, viral videos, social media messaging, mobile messaging

Business and trade associations in all parts of the world can also contact us for ​digital marketing training programs​ for groups of their members. You can contact: Rakesh Raman Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I, New Delhi 110 078, INDIA Contact by email

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Marketing Agents

TechWise Today​ invites marketing professionals and ad agencies to work as its marketing agents on commission basis for selling ads and generating more revenue streams.

Contact by email

For Your Information

In the digital media universe where brands can woo the buyers with more engaging video ​content such as short films and infomercials, the typical 30-second ad spots have lost their relevance.

These traditional TVCs are mostly confusing and end before you blink. Obviously, they fail to deliver the right brand message in the market. Marketers and ad agencies need to evolve with the evolving market paradigm.

How to Learn Business Communications for Corporate Growth There is an urgent need for corporates to adopt modern forms of business communications (e-mails, presentations, analytical reports, etc.) systematically.

In today’s information-driven world, the need for formal business communications is more pronounced because businesses of all sizes are supposed to address different stakeholders in diversified geographical locations.

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Most businesses think that phone-based or physical presence-based communications are working for them.

However, these traditional forms of business communications are among the main factors of inefficiencies in business operations because they are usually off-the-cuff without analyzing

the

situational

business

challenges.

Moreover, as the traditional, old-fashioned communications are mostly ad hoc in nature, it’s difficult to keep track of the decisions thus taken in a business environment. As a result, there are activity overlaps, repetitions of work, loss of accountability, which silently add to the operating expenses (OPEX) of the company. Obviously, it doesn’t allow the company to be competitive in the marketplace.

Hence, there is an urgent need for corporates to adopt modern forms of business communications (e-mails, presentations, analytical reports, etc.) systematically.

To help businesses adopt formal business communications as an inevitable process for corporate growth, RMN Company offers its Business Communications training program for companies around the world. The program is conducted by Rakesh Raman, ​CEO of RMN Company.

The training program covers evolution in the business communications landscape, the role of digital communication channels (Internet and web), language / communication rules, and hands-on training for the participants.

Interested companies and corporate executives can ​contact us to know the details including costs for this program.

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Orange HR Innovation Lab to Help Small Businesses The HR Innovation Lab will move forward with an agile, creative, and entrepreneurial approach.

Orange Business Services inaugurated its HR Innovation Lab in April during the Orange Business Summit, an annual customer event in Paris with more than 1,000 in attendance. The Lab aims to work with clients by harnessing technologies and human capabilities to support their business needs.

According to the company, this experimental think-tank’s mission is to bring together all the diversity of the HR ecosystem, from large to small businesses, self-employed professionals, startups, and employees.

It aims to anticipate how technological innovations, such as 5G, Artificial Intelligence, Data Analytics, etc., will transform human resources – in terms of tools and skills – the way we work, our employee experience, and our cultures.

Thanks to its open mindset and way of operating, inspired by the world of startups, the HR Innovation Lab will move forward with an agile, creative, and entrepreneurial approach.

It will also measure the impact of technology on business and identify co-innovation projects and experimental initiatives on which to focus. The findings from its members’ research and reviews will be published and shared.

A diverse selection of stakeholders, including academics, sociologists, experts, and researchers from Orange Labs, will discuss trends, such as the future of work, innovation culture, employer attractiveness, skills management, learning businesses and employee experience, or even the societal engagement within the company.

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Webinars, HR circles, and learning expeditions will also be organized over the coming months in Silicon Valley, as well as in Asia and Europe.

London SEP Scaleup Summit London SEP Scaleup Summit will focus on a range of tech topics.

SEP Scaleup Summits are highly curated, invitation only, matching activities hosted by European Stock Exchanges where international corporates, investors, and scaleups operating in specific verticals can do business and spot technology trends.

London SEP Scaleup Summit London SEP Scaleup ​Summit​ (June 28-29) will focus on the following topics: ●

AI / Machine Learning / Big Data

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Digital Construction / Smart Cities

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Automotive

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Insurtech

●

Industry 4.0

●

Fintech

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Internet of Things Fair in China The theme of the IoTF 2019 is "Integrating, Implementing, and Developing" which aims at promoting IoT technology.

The 5th China International Internet of Things Fair (IoTF2019) will be held in Xiamen on July 11th -13th.

Organized by Xiamen Zhongchuan Business Co., Ltd., the IoTF 2019 will be held at Xiamen International Conference and Exhibition Center. The event is co-sponsored by Xinhuanet, the Investment Association of China, Xiamen IoT Industry Association, and China IoT Alliances of 27 cities from the mainland China, Taiwan, and Hong Kong.

The theme of the IoTF 2019 is "Integrating, Implementing, and Developing" which aims at promoting ​IoT technology deeply integrated with traditional industries and accelerating IoT technology applications.

How Enterprise Europe Network Helps Small Companies The network comprises about 600 partner organizations in more than 50 countries.

To provide support and information to small and medium-sized enterprises (SMEs) seeking to boost their business, the European Commission sponsors several support networks.

The Enterprise Europe Network helps small companies make the most out of business opportunities in the EU. It is a one-stop-shop for all business needs. It provides support on access to market information, overcoming ​legal obstacles, and identifying potential business partners across Europe.

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The network offers a wide range of services to small and medium-sized enterprises (SMEs). It aims to help SMEs find international business, technology, and research partners in the EU and other non-EU countries.

It enables SMEs to turn the resource efficiency challenge into opportunities that contribute to the future Climate Action and Green Action Plan and improves SMEs’ awareness on access to finance.

The ​network comprises about 600 partner organizations in more than 50 countries. It consists of around 3,000 staff members with expertise in business and innovation services for SMEs. The network is a two-way communication channel between the Commission and the SME community. It obtains opinions from SMEs about developing new legislation, taking into account initiatives set out in the Small Business Act and the Think Small First Principle.

ICC Academy Offers Online Training Courses Through its e-learning platform, the ICC Academy, ICC provides access to a comprehensive learning experience.

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The International Chamber of Commerce (ICC) has developed a range of online certification programs and individual online training courses.

Through its e-learning platform, the ICC Academy, ICC provides access to a comprehensive learning experience to help professionals. Its industry-backed online certification programs are developed and taught by experts.

Courses include video lectures, case studies, structured lessons, self-assessments, and a virtual coach to ensure all participants are well equipped to become active actors on the international trading stage. Once completed, participants receive an accredited certificate to share with their professional network and potential employers.

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The flexible and affordable online training courses are for business professional who want to increase their knowledge in a specific area. Written by experts in their field, it currently offers online training on Incoterms 2010 rules, Export/Import, Trade Finance & Dispute Resolution.

Upon completion, each participant receives a Certificate of Achievement.

BUSINESS COLLABORATION Business and trade associations in all parts of the world can contact us for digital marketing training programs for groups of their members.

Event management companies in all parts of the world can also contact us for media partnerships and content-based marketing of technology events.

Download Brochure

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Environmental Damage and Pollution in India Appeal to Global Community

A new IQAir AirVisual report, which covered 3,000 cities of the world, has revealed that Gurugram (a.k.a. Gurgaon) a suburb of India’s capital New Delhi is the most polluted city of the world while 22 of the top 30 polluted cities are in India. Also, Delhi remains the most polluted capital across the world.

As pollution levels remain dangerously high throughout the year in India, all travelers including business executives, tourists, and diplomats need to exercise utmost caution while planning to visit India – particularly India’s capital New Delhi.

Moreover, companies and investors must not come to Delhi for setting up their businesses or for trade conferences as ​pollution can harm them as well as their families. Foreigners who have come to stay in India for their work, should preferably go back to their countries. Or, at least, they should not keep their children with them because ​Delhi’s pollution is very harmful for children.

Delhi Government, the Indian Government, and the pollution-control ​agencies are not taking proper steps to control pollution because most politicians and bureaucrats in India are corrupt, uneducated, and careless.

The extreme pollution in Delhi is being compared to the poisonous gas chambers used by Nazi Germany during the Holocaust for the genocide of millions of European Jews. As pollution in Delhi / India is harmful to millions of Indians as well as people in other parts of the world with its impact on global warming and climate change, its lethal effect is equivalent to weapons of mass destruction.

The Indian government - including bureaucrats and politicians - is causing serious environmental damage which is harmful for the entire planet. Therefore, the global ​community including the UN and the U.S. Department of State and the Office of Foreign Assets Control (​OFAC​) must impose strict economic, diplomatic, and trade sanctions on India and Indian officials.

Rakesh Raman

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HCL Opens New Cyber Security Center in the U.S. The CSFC takes a multi-dimensional approach to combat security risks using integrated cyber threat intelligence.

Indian tech company HCL Technologies announced on April 25 the launch of its Cyber Security Fusion Center (CSFC) in Frisco, Texas.

HCL Launches its Cyber Security Fusion Center. L-R: Arthur Filip, EVP and Head of Sales Transformation and Marketing, HCL Technologies; U.S. Representative Van Taylor District 3 (R-Plano); Maher Maso, Former Mayor of Frisco, Texas; and Maninder Singh, CVP, Cyber Security Services at HCL Technologies The opening of the CSFC represents the next phase in the company’s mission to support secure business growth by providing customers with a single point of contact for the enterprise security lifecycle, from detection to remediation.

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In addition, according to the company, the CSFC reflects HCL’s commitment to the state of Texas and the city of Frisco, which have served as strategic partners to technology innovation and expansion.

The CSFC takes a multi-dimensional approach to combat security risks using integrated cyber threat intelligence to monitor for better, faster detection and remediation of security incidents.

The CSFC, powered by HCL’s Dynamic CyberSecurity Framework, analyzes millions of events per second and monitors multiple IT and OT systems making use of multiple cyber threat intelligence sources. With intelligence-driven security solutions and services provided in locations around the world, the CSFC adds to HCL’s existing cyber security operations.

To commemorate the support of its customers and the government in this launch, HCL has made a donation to STEM for Her, an organization dedicated to creating awareness, excitement, and opportunities among girls and young women to pursue successful STEM-related careers.

Are You Ready to Use Technology?

Technology vendors just want to make a fast buck by selling their usual stuff under the garb of SMB offerings.

In today’s modern and always-on business environment, the use of technology is inevitable for the growth of any business. But most government and political bosses are clueless about the technology implementation processes. Governments, therefore, have only set up huge, monolithic organizations to help SMBs, but they fail to meet their objectives as they lack knowledge on tech trends.

Technology vendors, on the other hand, just want to make a fast buck by selling their usual stuff under the garb of SMB offerings. They also lack resources to reach out to small user companies in smaller cities and towns. But at the same time, they want to gain business volumes by hook or by crook. Therefore, SMBs are not quite willing to use technology.

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Appeal for Donations RMN Foundation is a humanitarian organization that was formed in May 2015 as an educational and public charitable Trust for the benefit of humanity at large.

It is registered with the Government of National Capital Territory of Delhi at New Delhi, India.

Currently, all the activities of RMN Foundation are being managed single-handedly (without any support) by RMN Foundation founder Rakesh Raman who had left his job a few years ago to run this charity.

As RMN Foundation has embarked upon some major humanitarian projects during the past over 3 years, now it needs a significant amount of funds in the form of donations​ to expand the scope of its activities.

DONATION DETAILS

Individual Indian donors can help RMN Foundation with their contributions using the following bank details:

Bank Name: ICICI Bank Bank Branch: HL Square, Plot No. 6, Sector 5 (MLU), Dwarka, New Delhi 110 075 Account Number: 025005004368 Account Name: RMN Foundation Type of Account: Current IFSC Code: ICIC0000250 Or you can ​click here​ to donate with PayPal, credit card, or bank account.

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How to Manage E-waste to Protect the Environment ITU is carrying out an electronic waste management project, and recently launched a new partnership to help improve global e-waste statistics.

The ICT (information and communications technology) sector has an environmental impact, including through the generation of e-waste. E-waste​, which refers to used, broken, or obsolete electrical and electronic equipment, such as phones, laptops, sensors, and TVs, can contain hazardous substances that may pose considerable environmental and health risks, especially if treated inadequately.

As technologies change at great speed, and as access to and use of electrical and electronic equipment increases, product lifecycles become shorter and many designs do not support repair or reuse.

As a result, the amount of e-waste is growing rapidly throughout the world.

As the UN specialized agency for technology, ITU helps Member States to take advantage of the opportunities of ICTs to address the challenges linked to climate change​, and to address the issue of e-waste.

This includes the identification of guidelines, awareness raising and capacity building activities, the implementation of projects, and direct assistance to Member States.

ITU's Development Bureau (ITU-D) has been given a mandate to "assist developing countries in undertaking proper assessment of the size of e-waste and in initiating pilot projects to achieve environmentally sound management of e-waste through e-waste collection, dismantling, refurbishing, and recycling."

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To this end, ITU-D is developing e-waste ​guidelines to help countries identify best policies. It is also carrying out an electronic waste management project, and recently launched a new partnership to help improve global e-waste statistics.

Meet the Editor The editor of ​TechWise Today magazine ​Rakesh Raman is a national award-winning journalist and social activist. Besides working at senior editorial positions with leading media companies, he was writing an exclusive edit-page tech business column regularly for The Financial Express (a daily business newspaper of The Indian Express Group).

Nowadays, for the past about 8 years, he has been running his own global news services on different subjects.

He also has formed a free Education and Career Counselling Center for deserving children at a poor J.J. Colony in Dwarka, New Delhi under his ​NGO​ – RMN Foundation.

He runs an exclusive community-driven anti-corruption social service “​Clean House​” to help the suffering residents of Delhi raise their voice against the growing corruption and injustice. He also has formed an environment-protection group called​ Green Group​ in Delhi.

He creates and distributes a number of ​digital publications that cover areas such as technology, law, environment, education, politics, corruption and transparency.

He has created a comprehensive online information ​service to educate the Indian voters for the 2019 Lok Sabha election.

Earlier, he had been associated with the United Nations (UN) through United Nations Industrial Development Organization (UNIDO) as a digital media expert to help businesses use technology for brand marketing and business development.

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Contact

Rakesh Raman Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I New Delhi 110 078, INDIA C ​ ontact by email

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