Rancho Santa Fe
M A G A Z I N E
OFFICIAL MEDIA KIT The Ultimate Guide to Wealth and Luxurious Living
Rancho Santa Fe Magazine Direct: 858-947-8733 Fax: 858-764-9732 1-877-RSF-7331 www.RSFmagazine.com
Editorial Calendar
January-February:
July-August:
The Best of the Best: All Things Luxury
Real Estate Issue: Luxurious Living
Payment and Material Deadline: January 1st Mail out date: February 15th
Ad materials and payment deadlines: July 1st Mail out date: August 15th
March-April:
September-October:
The Power Issue: Business and Wealth Leaders
Lifestyle Issue: Travel and Fine Dining
Ad materials and payment deadlines: March 1st Mail out date: April 15th
Ad materials and payment deadlines: September 1st Mail out date: October15th
May-June:
November-December:
Beauty & Style Issue: Fashion Essentials
Holiday Issue: Season’s Musts
Ad materials and payment deadlines: May 1st Mail out date: June 15th
Ad materials and payment deadlines: November 1st Mail out date: December 15th
1x
3x PLUS Advertorial Feature
6x -10% Discount
12x -15% Discount
Half Page
$495
$495
$445
$420
Full page
$895
$895
$805
$760
Business Leader Profile Story
$895
$895
$805
$760
2 Page Spread
$2,500
$2,500
$2,250
$2,125
Back Cover
$3,500
$3,500
$3,150
$2,975
Front Cover plus 2 Page Spread
$4,750
$4,750
$4,275
$4,037
Rancho Santa Fe Magazine
Circulation & Demographics RSF Magazine is an upscale publication direct mailed to all homeowners in the community of Rancho Santa Fe. Highlighting the highest quality of relevant content including; personal and professional profiles, luxury homes for sale, local real estate news, business, wealth management, travel, and elite lifestyle. RSF Magazine is published and distributed by an privately owned publishing house with multiple titles in distribution to date. No other niche market publication delivers authoritative coverage of the elite lifestyle of Rancho Santa Fe residents. Complimented by annual social and charity events, Rancho Santa Fe Magazine gives back to promote global generosity and well-being. RSF Magazine gives community a whole new meaning bringing both business’ and residents together to enjoy a beautiful and entertaining community magazine for all to enjoy. Residents will appreciate top notch insight into luxurious living while advertisers can promote their business’ and brands to an exclusive community of local, discerning readers.
AGE RANGE OF TARGETED READERSHIP: 25-55 ADULTS Direct Mailed to Community Residents and Businesses Luxury Hotels & Golf Resorts Private Jet Chartering Placements Salons & Spas Community Country Clubs Magazine Racks Throughout The Community
$2,585,000 Print Circulation Direct Mail Newsstand Community Hand Delivery/Events Digital Distribution Total Issue Readership
10,000 6,150 1,350 2,500 5,000
60 $245,631
15,000 +
Median single family home price Percent of college educated adults Effective Buying Income (EBI) per household
55%
of women readers
45%
of men readers
$275,000
Average income
Average Education Level: Bachelor’s Degree or Master’s
Rancho Santa Fe Magazine
Ad Reservation Form
Date:______________________
Advertiser (Company name): ________________________________________________________________________________________________ Contact: ___________________________________________________
Title: _______________________________________________________
Address: ___________________________________________________
City: ________________________________________________________
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Agency (if applicable): _____________________________________________________________________________________________________ Contact: ___________________________________________________
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Address: ___________________________________________________
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1. Insertion schedule: (check issues desired)
January /February July /August
March/April September/October
May/June November /December
Annual Insertion
2. Frequency: 3. Space size:
4. Color:
1X 3X
6X
12 X
or Banner Ad Online Custom $349 SDPost Lifestyle Concierge Guide $495 Half page $895 Full page $895 Professional Profile Story $2,500 Featured 2 Page Spread $3,500 Back Cover $4,500 Front Cover plus 2 Page Spread
Black & White 4-color PMS Color Match: ______________________________________________________________
5. Special instructions: ___________________________________________________________________________________________________ 6. Cost: __________ Ad Rate: __________ + other ___________ _________________ = TOTAL AMOUNT DUE PER ISSUE (in U.S. Dollars) _____________ Contract Total ( in US Dollars)
7. Billing: (check one)
Payment enclosed
Direct to advertiser
(Enclosed is my check for $____________________. I understand that this money is non- refundable and agree to follow all advertising conditions listed on this contract and in the rate card.) Please charge my:
MasterCard
VISA
American Express
Card Number______________________________________________ Cardholder’s Name ________________________________
Allow Recurring Billing
Exp. Date ______________________________
CVV_________________
Cardholder’s Signature ___________________________________________________
8. Cancellation Policy: Cancellations and changes cannot be accepted after closing date. Authorized signature _____________________________________________________________
Date ___________________________________
Please sign and return original to:
RSF Magazine
(Please make a copy for your files)
E-mail: advertising@rsfmagazine.com Fax: 858-764-9732 ranchosantafemagazine@gmail.com Online: www.RSFmagazine.com
P.O. Box 8842, Rancho Santa Fe, Ca 92067
FOR OFFICE USE ONLY Date rec’d ______________________
Check no./Amount _________________________________
CC Auth. #: ______________________
ADVERTISING POLICY
PUBLISHER COPY PROTECTIVE CLAUSE
Publisher reserves the right to reject any advertisement for any reason that he/she deems inappropriate matter for RSF Magazine. The publisher also reserves the right to label as “paid advertisement” any advertisement which may be mistaken for editorial matter. Publisher reserves the right to hold advertiser and its advertising agency jointly liable for such monies as are due and payable to the publisher. Rates, conditions and space units are subject to change without notice. Advertiser materials will be kept on file for one year after publication date unless the advertiser has made special arrangements. After one year materials will be destroyed.
Advertisers and advertising agencies assume liability for all content (including text, representations, illustrations, or of any sketch, map, labels, trademark or other copyrighted matter) or advertisements printed, and also assume responsibility for any claims arising therefore made against the publisher. The publisher reserves the right to reject any advertising that does not conform to publication standards.
PAYMENT INFORMATION
INDEMNITY
Prepayment is required for all new customers for the first order. Payment by Check, VISA or MasterCard accepted. Net 30 days after credit has been established. A charge of 5% per month will apply on all accounts 30 days past due.
It is understood that the advertiser agrees to indemnify and protect RSF Magazine from any claims or expense resulting from the unauthorized use of any name, photo, sketch, design or words protected by copyright or registered trademarks, or labels in connection with the advertising referred to in this order.
SHORT RATE AND REBATE INFORMATION Rates are based on total number of insertions used within each contract year. When total number of insertions upon which rate is based is not used within six months from date of contract, advertiser or agent agrees to pay short rate bill. If more space than that contracted is used, it is agreed the advertiser or agent shall be given all benefits in prices and discounts earned thereby.
CONTRACT RATES Insertion orders or contracts should specify a definite schedule of insertions, issues, and sizes of space to qualify for a specific rate. A contract year begins with the first ad and ex-tends for 12 months. When ad frequencies set forth in the contract schedule are not completed, the advertiser/agency will be re-billed at the actual rate earned for all advertising during the contract year. In lieu of a signed contract, ads will be billed at open rate.
CHANGES & CANCELLATIONS Changes in supplied copy or text will be charged for based on a minimum rate of $25.00. All advertisements ordered set and not used will be charged for composition. Cancellations are not accepted after closing date and must be received in writing on or before closing date.
FINANCIAL RESPONSIBILITY Advertisers are financially responsible for the account upon agency’s failure to pay.
PROOFS If copy is received 10 days prior to closing of deadline, proofs will be returned for review prior to publication; otherwise, proofs will be sent for record only with no opportunity for corrections.
POSITIONING Publisher will make every effort to comply with position requests but will not be bound by any conditions appearing in contract, insertion order or copy instructions regarding position of advertising. Island advertisements are considered special positions. Call for available positions and rates.
DIGITAL REQUIREMENTS Latest version of: Quark XPress, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, PDF/Acrobat. PDF that can be opened in Illustrator or Photoshop. Mac/PC formatted. CD/DVD. Files fewer than 4 MB can be e-mailed to production office. FTP site available, call for instructions. All graphics: TIFF or EPS. Images: 300 DPI. Colors: CMYK. Please include both screen and printer fonts.
Rancho Santa Fe Magazine
The Official Rancho Santa Fe Magazine