BRAND USAGE GUIDE
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c o lor sp e c i f i cat i o n s
COLOR PALETTE
GOLD STAR
CONTINENTAL
GENERATION
NAVY
BLUE
FRONT PORCH
KAOLIN WHITE
SUBMARKS
HORIZONTAL LOGO
MONOGRAM LOGO
SEAL LOGO
CIRCLE LOGO
FONTS
ABC D EFGHIJK LMNOPQRSƒ UVȇXYZ
ABCDEFGHIJKLMNOPQRStUVWXYZ Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Consistency is key.
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Don't change element position.
Don't stretch or distort.
Don't change fonts or colors.
c olor sp e c i f i cat i ons primary-use colors
GOLD STAR
CONTINENTAL
NAVY C100 M66 Y55 K55 Ro G48 B60 PMS 547C | #00303C
C24 M42 Y100 K3 R193 G145 | B45 PMS 7556C | #B68C2D
secondary-use colors
GENERATION
BLUE C85 M65 Y34 K16 R56 G86 B118 PMS 2955C | #385676
FRONT PORCH C30 M14 Y11 K0 R177 G198 B211 PMS 552C | #B1C6D3
KAOLIN WHITE C5 M2 Y2 K0 R239 G242 B244 PMS 656C | #EFF2F4 83
LOGO CON ST R U C T I ON
Title
Flourish with Establishment Year Six-Pointed Star
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Tagline
LO GO
C O N ST R U C T IO N
The Washington County brand will come to be recognized by its visual identity. The logo is represented by several elements. The logo, when used in compliance with this guide, will help build brand awareness and recognition.
Knowing the elements, or the construction of the logo, helps identify how each component fits together — just like a puzzle. The logo was built with intention, scale, and proximity in mind. Adhering to this construction will help to preserve the integrity of the brand.
c l ear spac e
Clear Space
Margin
CLEA R S PACE
The area surrounding the logo (as indicated by the gold perimeter) is referred to as clear space. This margin helps ensure that no other elements interfere with the logo.
MARGIN
The size of this clear space is identified by the height of the “O" in the title, identified by the arrow above and is the ideal margin size for all uses.
M INIMU M S I Z E
The full logo with the tagline should be no smaller than 2.25"x 1.15." Alternate logos and community logos should also meet this size specification.
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U SAGE & GU I DE L I N E S
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Sizing & Scaling
Color Usage
Correct
Correct
Incorrect
Incorrect
Unproportional scaling
Unapproved Color Variation
Incorrect
Incorrect
Unproportional scaling
Unapproved Color Variation
S CAL I N G The logo should always be scaled and sized proportionally. DO NOT attempt to stretch, expand, nudge, squeeze, or misshape the logo. Incorrect scaling negatively impacts the integrity of the brand.
COLO R S Approved colors are outlined on page 83. Using colors other than the approved palette is prohibited.
DERIVAT I V E S Assets outlined in this document were developed specifically for the Washington County brand. Derivatives and modifications of the logo and other assets are prohibited.
Over a l l Gu i de l i n e s For all uses of the Washington County brand assets, you may not:
• Alter the logo in any way • Place a logo too close in proximity to other content • Use the logo in a way that suggests any type of association or partnership with another entity without approval • Use the logo in a way that is harmful, obscene, or damaging • Use the logo in places containing content associated with hate speech, pornography, gambling, or illegal activities
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ALTERN AT E - U SE L O GO S Horizontal Logo
Circle Monogram Logo
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Monogram Logo
Formal Seal
Black Logo
White Logo
Black logos should be used on documents that do not have color printing capabilities.
White logos are best used on top of dark, solid colors or photographs.
C ommuni t y l o gos Shown in Continental Navy. All color options included in the Washington County graphics package.
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