Target Audience

WHEN ASKED: “Who should the City aim to attract?”

many public input participants answered “Nobody!” or “We’re full!” There is concern about overcrowding and overdevelopment in the City and the region.

Residents also frequently expressed that apartments and the perceived overdevelopment of multifamily housing is undesirable. While this development pressure often occurs outside of the City limits, many want Holly Springs to attract high-quality home builders and developers who create neighborhoods with large lots and green space, much like the Harmony on the Lakes subdivision.

Locals value the small businesses in and around Holly Springs and would like the City to focus on attracting a greater variety of locally owned businesses instead of chain stores and restaurants. Many also expressed that they would like to attract more upscale dining and entertainment options at the New Town Center so that they do not have to go to Canton or Woodstock.

The top target audiences identified by public input and market research are:

• Current residents – keep them living, shopping, dining, and working in Holly Springs

• High-quality home builders and developers

• Small, locally owned businesses

• Upscale restaurants, a brewery, and entertainment