Creating the HOLLY SPRINGS BRAND TWO STEP

Visual Identity

Step Two is where the fun begins in brand development. This phase includes logo design, creating a brand color palette and font selection, and designing patterns, illustrations, and supportive graphics.

The Holly Springs Branding Steering Committee was an integral partner in the design process, honing and shaping the final designs to best reflect the sense of the community alive in Holly Springs.

Using input from the public to inspire the design, the Institute of Government team presented logo design options to the Holly Springs Branding Steering Committee. From these options, the steering committee chose one logo and brand look for the City of Holly Springs and another for the Holly Springs Town Center.

logo design patterns

Font Selection

color palette illustrations brand development graphics AND