STEP TWO
Creating the HOLLY SPRINGS BRAND
Visual Identity
Step Two is where the fun begins in brand development. This phase includes logo design, creating a brand color palette and font selection, and designing patterns, illustrations, and supportive graphics. The Holly Springs Branding Steering Committee
brand development
was an integral partner in the design process,
logo design color
honing and shaping the final designs to best reflect the sense of the community alive in Holly Springs.
patterns palette
Using input from the public to inspire the design,
FONT SELECTION
the Institute of Government team presented logo design options to the Holly Springs
illustrations graphics
Branding Steering Committee. From these options, the steering committee chose one logo and brand look for the City of Holly Springs
AND
and another for the Holly Springs Town Center.
C R E AT I N G
T H E
H O L LY
S P R I N G S
B R A N D
PA G E
4 9
