DESIGN ELEMENTS

The Holly Springs visual identity is more than just the logo.

Other design elements were created to capture Holly Springs’ unique personality and story while adding versatility and visual interest to the Holly Springs brand look. The following design elements can be used to create a variety of creative and eye-catching branded layouts, products, and more.

Gunnar

A friendly sans serif typeface ideally suited for display, Gunnar complements advertising, packaging, logotypes, and signage. This font feels nostalgic of the age of old printshops, when ink bled a little on the paper from the printing press — softening the lines and rounding the corners.

Ripple Graphic

Used in backgrounds and layouts, this water ripple represents the historic spring and the “ripple effect” the new Town Center will have on Holly Springs.

Holly Berry

Roboto

For body text, Roboto’s versatility and readability ensure that your content is easily comprehensible, creating a consistent and polished appearance across all communications.

Roboto can be downloaded from: https://fonts.google.com/specimen/Roboto.

Bold with smooth lines and rounded edges, this holly berry graphic offers a unique shape for large format graphics and backgrounds, as well as paragraph separations in text layouts.

Short for Holly Springs, Georgia, this HSGA logo design was inspired by input from the public.

Holly Springs’ primary brand colors are Appalachian Slate, Pine, and Traditional Teal.