The Holly Springs Branding Steering Committee aimed to achieve the following through the community branding process:

• Increase the City’s exposure and brand recognition.

• Attract and retain target audiences.

• Develop a consistent look and message among City departments and affiliated partners such as the new Holly Springs Town Center development.

• Differentiate Holly Springs from surrounding cities in the metro Atlanta region.

• Increase community pride by creating a marketable brand that people will want to buy and wear.

• Attract target businesses and jobs.

• Promote Holly Springs’ quality of life.

• Promote the City as a retail and healthcare hub.

• Promote downtown Holly Springs and small businesses in the area.

• Promote outdoor recreation opportunities in and around Holly Springs.

GOALS