GOALS The Holly Springs Branding Steering Committee aimed to achieve the following through the community branding process: • Increase the City’s exposure and brand recognition. • Attract and retain target audiences. • Develop a consistent look and message among City departments and affiliated partners such as the new Holly Springs Town Center development. • Differentiate Holly Springs from surrounding cities in the metro Atlanta region. • Increase community pride by creating a marketable brand that people will want to buy and wear. • Attract target businesses and jobs. • Promote Holly Springs’ quality of life. • Promote the City as a retail and healthcare hub. • Promote downtown Holly Springs and small businesses in the area. • Promote outdoor recreation opportunities in and around Holly Springs.
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