ONE STEP

Research and Analysis

Step One of the Holly Springs Community Branding Process kicked off in October 2022. This initial phase was crucial to informing the brand’s design and ensuring community buy-in and support. Step One included the following:

• Creation of the Holly Springs Branding Steering Committee.

• Design and implementation of a project website, www.brandhollysprings.com.

• A demographic study of the City.

• Public input meetings including interviews, focus groups, and an online survey.

• Creation of an ESRI Community Tapestry study.

• Analysis of competing brands in the region.

• Community asset identification.

• Development of the Holly Springs brand position.

PUBLIC INPUT branding steering committee asset identification analysis of competition demographics brand position AND