Metro Atlanta’s Predicted Growth Factor

It would be impossible to think about a brand strategy for Holly Springs without considering what is going on in Cherokee County and the larger metro Atlanta region. metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Alpharetta, GA Metropolitan Statistical Area, is the most populous metropolitan statistical area in the state of Georgia and the eighth-largest in the United States.

Cherokee County is one of 21 metro-Atlanta counties experiencing huge population growth and is among the top five metro counties absorbing new residents (Gwinnett, Fulton, Forsyth, Cherokee, and Cobb).10 The Atlanta Regional Commission predicts that the metro Atlanta area will add 2.5 million residents by the year 2040, bringing the total population of the region to more than 8 million. Such growth is comparable to the entire population of Denver moving to metro Atlanta over the next 20 years. On average, approximately 36 new residents arrive in metro Atlanta every day.11

In Cherokee County, the estimated 2023 population is 282,301 with a growth rate of 1.89% in the past year according to the most recent United States Census data. Cherokee County, Georgia is the 7th largest county in Georgia. The 2010 population was 214,346 and has seen a growth of 31.7% (67,955 people) since that time.12

Commute Times

With the recent completion of express lanes along the I-575 corridor, commute times from Holly Springs are shorter than ever. Workers in Holly Springs have a longer commute time (a little over 40 minutes) than the national average of about 27 minutes. Additionally, 7.2% of the workforce in Holly Springs have “super commutes” of more than 90 minutes. In 2020, 12% of workers in Holly Springs worked from home.13

1 Data USA: Holly Springs, GA, https://datausa.io/profile/geo/ holly-springs-ga#about.

2 Data USA: Holly Springs, GA, https://datausa.io/profile/geo/ holly-springs-ga#about.

3 Data USA: Holly Springs, GA, https://datausa.io/profile/geo/ holly-springs-ga#about.

4 Comprehensive Housing Market Analysis, Atlanta Metropolitan Area Series Focus on North Atlanta Suburbs. U.S. Department of Housing and Urban Development, Office of Policy Development and Research, 2019.

5 Data from the U.S. Census Bureau ACS 5-year Estimate.

6 Data USA: Holly Springs, GA, https://datausa.io/profile/geo/ holly-springs-ga#about.

7 Comprehensive Housing Market Analysis, Atlanta Metropolitan Area Series Focus on North Atlanta Suburbs. U.S. Department of Housing and Urban Development, Office of Policy Development and Research, 2019.

8 County Health Rankings & Roadmaps, 2022 State Report: Georgia. https://www.countyhealthrankings.org/

9 Data from the U.S. Census Bureau ACS 5-year Estimate.

10 “On the Move: Who’s Relocating to Atlanta,” by Amy Meadows, 2019. KnowAtlanta, https:// www.knowatlanta.com/feature-stories-on-atlanta/ on-the-move-a-look-at-whos-relocating-to-atlanta

11 The Atlanta Regional Commission, Population and Employment Forecasts, https://atlantaregional.org/atlanta-region/ population-employment-forecasts/?utm_source=know-atlanta&utm_medium=referral&utm_campaign=account-profile

12 https://worldpopulationreview.com/us-counties/ga/ cherokee-county-population

13 https://datausa.io/profile/geo/holly-springs-ga#demographics

14 https://www.exploregeorgia.org/city/canton