A/B Test Essential technique in Email Marketing
Study II How to improve email marketing with A/B Test
Subject Line
HYPHOTESIS I [name], Pizza 3 Course Every Wednesday
Improve Open Rate
HYPHOTESIS II [name], 3 Course Feast for Two
A/B Test is working
Version B is the winner
Results
Conclusions
1.
Improve our Data Base. Many emails wasn麓t openning. Why?
2.
Offer in the subject line without date.
3.
Name in the subject line is working.
4.
Leave 24 hours to choose the best versi贸n.