FEATURE
Raising Capital with Inbound Marketing C By Rocky Butani, Private Lender Link a
offering to the public. Here are a few
It's more impaction to direct potential
constant grind for many
options for generating “inbound”
mortgage investors to a website
private mortgage originators
investor leads with a low budget.
where they are not distracted by
apital
raising
is
(“Lenders”). Whether they target mortgage investors for individual trust deeds or a mortgage fund, many tell me the most challenging
part of the process is generating investor leads. After the initial contact, it’s just a matter of building a relationship with the investor until they are ready to deploy their capital. While lenders still need to work hard to seek new mortgage investors, it
content that is not relevant to their needs. The site doesn’t have to be too
Create a Separate Website I have seen so many lender websites with one basic page for capital raising. While it’s relatively easy to add one “invest” page to your existing
website,
I
recommend
building a separate website to focus on the investment offering. Keep your primary site focused on loan origination. Simply add a link to
elaborate, but I recommend including the following pages or sections: • Benefits of Investing Tell investors what’s in it for them. What’s the average return? What’s the risk profile? Do you service the loans in-house or outsource? What happens if a loan defaults?
could be so much easier if it were the
the new investment website, which
other way around. Many investors
should have a separate domain name
search online to find companies to
— XYZlending.com for origination
loans their money will be funding:
invest with, but most lenders do a
and
(or
geographic areas, LTV, LTC, credit
poor job presenting their investment
XYZtrustdeed.com) for capital raising.
requirements, etc. Be transparent
12
XYZmortgagefund.com
• Lending Guidelines Tell investors about the types of
