1 minute read
Target User
Target Users
Afer distilling the insights, it was evident that there are two vastly different user groups: Women belonging to high income groups and women belonging to low income groups living in slums. myths and taboos around
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High Income Group Common Pain Points Low Income Group
Shame and stigma around menstruation- though less as compared to women living in slums
Lack of access to accurate information from credible sources Women do not know what is normal with their bodies Little or no access to information
They do not know how to communicate their symptoms to doctors because of lack of knowledge and shame surrounding menstruation.
In order to narrow the focus of the project, the researcher picked the target user that would have the highest impact from this service. A majority of the 1.3 billion people in India are poor and this is evidenced by the fact that 10% of the Indian population holds 77% of the total national wealth. (Oxfam n.d.) Thus, the researcher chose married women (in the age group of 20-35 years) belonging
Larger number of women believe in menstruation
Access to healthcare is difficult
They have low levels of literacy with little to no access to the internet
to the low income group and living in urban slums as the target group.
