Define
Final Major Project 2020 | Ruchika Karnani
Target Users After distilling the insights, it was evident that there are two vastly dierent user groups: Women belonging to high income groups and women belonging to low income groups living in slums.
High Income Group
Common Pain Points
Low Income Group
Shame and stigma around menstruation- though less as compared to women living in slums Lack of access to accurate information from credible sources
Larger number of women believe in myths and taboos around menstruation Access to healthcare is diicult
Women do not know what is normal with their bodies They do not know how to communicate their symptoms to doctors because of lack of knowledge and shame surrounding menstruation.
In order to narrow the focus of the project, the researcher picked the target user that would have the highest impact from this service. A majority of the 1.3 billion people in India are poor and this is evidenced by the fact that 10% of the Indian population holds 77% of the total national wealth. (Oxfam n.d.) Thus, the researcher chose married women (in the age group of 20-35 years) belonging to the low income group and living in urban slums as the target group.
They have low levels of literacy with little to no access to the internet Little or no access to information
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