2016 Ruddy Design Portfolio

portfolio

Design by Ruddy Chen

education National Cheng Kung University, Department of Industrial Design Master Degree for Kansei Engineering Design Catholic Fu Jen University, Department of Italian Language Bachelor Degree

experience JUT Construction Inc. MOT Development, MOT/CASA Interior Stylist National Cheng Kung University, Division of Student Afairs Graphic Designer L’OREAL Taiwan, Professional Product Division, L’OREAL Professionnel Graphic Designer L’OREAL Taiwan, Luxury Product Division, Kiehl’s Marketing Executive Microsoft Taiwan Intern for MSSEED

international activities 2012 Design Workshop with National Nanyang Technological University in Singapore 2011 Design EXPO in Taipei / Product Design Exhibition 2007 International AIESEC Conference Metting in Hong Kong

Ruddy Chen

skill

Female / Leo / A Type / Coffeeaholic Prefer taking bus than taking metro Prefer nightlight more than daylight Prefer eating pasta than pizza Prefer cheese cake than chocolate cake Prefer Radiohead than Greendays Prefer wearing pants than skirt Prefer sad story than happy ending Prefer swimming more than running because i can stay in water when tears dropping Design and Music are the most wonderful things in the world.

Illustrator / Photoshop / AutoCAD / Rhino / VRay for Rhino YAMAHA Piano Examination L9~L6

award Yacht Design Competition / YDC Award / Superior IF Award / Product Design / Pendoll

Interior Decoration Contents

- - - project A

p. 3

- - - project B

p. 5

- - - project C

p. 9

- - - project D

p. 15

- - - project E

p. 19

Graphic Design - - - Invitation Card / Posters

p. 25

- - - Logo / Name Card / Package p. 31 - - - Catalogue / Manual

p. 37

- - - DM / Voucher / Coupon

p. 43

- - - Books / U I Image

p. 51

Interior Decoration

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proj ect a farglory residential apartment An apartment in Neihu, Taipei, Taiwan Five members in this family, a house with french romance mixs up new york loft, used seam covers in Living room, dinning room and Master room ; Use industrial fects with wood and deep colors on the walls in two boys room ; For older sister, choosing clean but colorful tones to fit her artistic background.

Mixed different materials and styles to meet its needs and emphasis each members characteristics, create a comfortable home with contemporary style in a crawed city.

Mood Board

Master Room

Boy’s Room

Girl’s Room

Material Choosing Solid wood / Plywood / Metal / Aluminum with powder-coated / MDF / Fabric

Concept

Dining Room

Living Space __ Nice leather sofa is a high ligjt in the living room, the family likes to gathering together and sit freely around the space, so choosing differnt kinds of poufs as a seat to replace normal loung chair. Using colorful materials to enhance happy atmosphere in †his house.

Dining Space __ Eye-cathcing chandelier is a must in dining space, they like to have a drink after works or in the weekend, this chandelier with warm LED lights create romantic and relaxing atmosphere. Dining table can be normal but with an easy-cleaning surface - marble.

Boy’s Room

Living Room

Master Room __ Simple / Soft / Relaxed are three main points of Master room, leading character of this room is Female master, she likes simple shape and rustic colors and she loves reading. Combining two factors we choose grey on the bed cover and confortable lounger creating a relaxing space where she can totally immerse in her book fantasy world.

Two boy’s Room __ As two boys wishes, industiral materials are highly used in the space, both like deep colors and stylish products, so we choose materials mostly like iron, steels, copper and brass with polished facade or powder-coated.

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Girl’s Room __ With artistic background, she loves unique things mixed with different materials, create easthetic atmosphere but not in a girly way, somked grey glass table light is a spotlight of the room and highback sofa creates her own space makes she fulls of creativity.

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proj ect b

First Floor

flux collection hair boutique A Hair Salon in Taipei, Taiwan Flux Collection is a high-end, classic and fashionable hair salon in fashion area. This boutique is an specially for celebrity, fashoin show and cooperating space, so the usability should be flexible and functionable. For the design concept, Flux wants to show a space with retro style mixed some american cinema and french industrial style, by using leather as a main material to enhance the quality of the space and mostly with brown and black leathers to match the retro image. For outer space and furniture choosing, spaecially with alluminum and iron as main material for the industrial concept.

Outdoor Space / Recreation Area

Mood Board

čťŠé “

Working Space II

Material Choosing Leather / Metal / Iron with powder-coated / Aluminum / Copper / Brass / LED / MDF

Concept

VIP Room

Reception Lobby

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Working Space I

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Second Floor

Boutique View

Working & Meeeting Space

Working Space II

Concept Reception Area __ An important space for customers to make reservation and waiting for the service, a space shows its taste and style in a first sight.

Choosing a classic leather sofa to meet its chic and retro style, and match with the marble floor creating a fashoinable and stylish ambience.

Meeting Space __ As Salon’s request, they need a dramatic light to make the space vivid and special, we choose a light from Moooi, a design brand which always full of artistic and dramatic. This LED light perfectly matched with the space and represents a dramatic atmosphere with old cinema way,very eye-cathcing and shows the taste of the salon.

Working Space __ Good experience came from good service, customers spend quite a long time looking forward to a new hair style, so a comfortable chair is one of the most important thing for customer’s experience. Choosing a chair with nice leather and suitable for the body, one more thing, right model and color to fix salon’s style.

Out Door Space __ Out door space is another spot light of the Salon. First, it is an open space for public and shows the whole image of salon’s at the first sight. Second, many customers and staffs like smoking and chatting at outter space, where providing a relaxing environment is very important. For the furniture selecting, we choosing water-proof and long lasting products for sure, aluminum material is the best choice, and the products with easy-carring or stacking is another consideration. For the ambience, we add some floor lights with copper and brass materials to enhance the atmosphere and matched its cimena looks.

Working Space VIP Room Outdoor Space

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proj ect c

Concept

research center of national chengchi university A new Research Center of National ChengChi University in Taipei, Taiwan The configuration is double-courtyard in this layout, welcoming natural light and wind into the inner space, open stairs connect upper and lower layers, recreation platform and outdoor terrace, creating a space to provide researchers for chill out and interact with peoples.

First layer is mainly include the reception area and coffee shop, viewing platform, exhibition space, photostudio, open-lecture space and International Conference room. Second layer is classroom, office and studio for research center. Third layer is all for the research lab. Fourth to fifth layers are Research Labs specially for project team and personal lab. Basement is parking space and engine room.

The Architect conforms the terrain creating up and down circulation and compare light and dark of the materials, which consistent with the main spirit of the research center - Research exchange of Interdisciplinary with humanities and technologies.

About the Architect

Reception Space __ The research center is located at the mountian with beautiful and natural view. For presenting this point of view, we choose furnitures with organic and dynamic shape, suitable for out door use and makes real eye-catching artistic pieces in puvlic places.

Coffee Shop __ The coffee shop is at first floor next to the reception space, and one more area at the mezzanine. Mezzanine is more private like VIP area, so we choose different kinds of lounge chair and lights with glass material to create a luxury environment. For the first floor area, its for public and we use simple plywood made chairs to match the perfect view outside through wild windows.

Open Library __ This space can be flexible and functionable use, it can be a library, conference room or exhibition space. We choose tables and chairs which are easy carry and stacking, both are made by plywood.

Outdoor Space __ For researchers and students to relax and interact with each others, we mix different style of furnitures to bring out more energetic and vivid atmosphere of the building, and become a plus spot with green trees and mountain view.

Study Corner __ A special and quite place for people who don’t want to be bothered, not for studying purpose, but for reading and brandstorming, we creat three different style for each corner, with design products to make a cozy and impressive “design space”.

Open-Lecture Stairs__ Different purpose with the open space at first floor. This space is totally for public and everyone can stay here in a way you like, so we choose products with colorful, movable and playful with cut appearance.

3D Perspective Drawing of the Library

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Library Lobby

Relaxing Area

Lounge

Cafeteria

Reception Lobby

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Outdoor Area

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Meeting Area Relaxing Area

Mini Bar

Study Corner

Meeting Area

Study Corner Study Corner

Relaxing Area

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Opening Square

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proj ect d akihisa hirata x pauian archiland

3D and Sketching for Outdoor Space

A Residential in Zhongshan, Taipei, Taiwan Akihisa Hirata designed an organic residential to break the typical layered architectural form seen very often in residential architecture.

The result is ambiguous for interior and exterior spaces, creating a more dynamic experience for its users. The site has a long width and narrow depth, allowing for a narrow profile volume to be assumed from the condition. In contrast to typical layered architecture which only stacks floors, this design aims to create an organic layering system. The design includes objects which typical architecture doesn’t count in, such as exterior spaces and the street to generate spaces that are 3-dimensional. For example, much like a tree creates spaces in the air, the design creates a tangled space which is ambiguous in interior-exterior for the people.

By composing boxes, a layered volume with voids is created. Inside the boxes, there are closed spaces like bedrooms and outside boxes are for the terraces or open interior spaces enclosed by concrete. Boxes have pleated openings and this allows the ambiguity of the inside-outside relationship. Around these pleats, greenery is planted and this creates 3-dimensional gardens on the perimeter of the building. The arrangement of functional volumes and voids, openings, and greenery tangles and integrates into an organic whole. The design aims to develop the possibility of nature-like architecture.

The trunk and leaves have a different appearance but the same quality in the foundation and this relationship creates an organic layering structure for architecture. The design releases this new architectural principle which is able to connect a complex ecosystem to the city.

Wall

Floor

Ceiling

Mood Board_Lobby

Concrete

Slate

Concrete

Material Choosing LLDPE / LED / Metal / Fabric / MDF

Mood Board_Outdoor Ground Layout _ Courtesy from Pauian

Material Choosing Top Floor Layout _ Courtesy from Pauian

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LLDPE / Plants / Plastic with Lacqured / Wood

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Top Floor Concept __ Ground Floor Reception Lobby __ The main material of the building is concrete, it shows peaceful and pure image of classical japanese style. For lobby, the furnitures we choosed are more like sculptures not furnitures, it will make the lobby more like a gallery. Overall it presents a clear and solemn atmosphere, and with an artistic chandelier to make an eye-cathcing spot.

Corner Landscaping

Lounge __ A place for residents reading and chatting, to related the concept of the lobby, furnitures of the lounge should be in an organic shape, to make this space be more relax and not like an normal lounge we used to see in a building. Further more, we choose fabric for the sofas and lounge chairs to make peoples feel more comfortable.

Concept __ Top Floor Corner Landscaping __ As architect’s sketching for the top floor, its obvious “greeny” is the most important thing of this layer, not only for the inner space but also extend to the top floor. So we place many different types of vase pot and plants into it, creating a fresh space where residents will willing to come up and stay at outside.

Corner Landscaping

Relaxing Area __ Plants are the main character of this space, so we choose a lounge chair with low back and low stool as side table, when people sit on the lounge chair, will make them feel you are inside the woods and you can enjoy sunshine and greeny completely.

Corner Landscaping

Concept __ Gym

Relaxing Area

Rest Area __ We choose furnitures with composability and interesting for fitness center, a modern sofa with unique aesthetics are created by soft, square-based and cube-shaped modules of various heights arranged together and fixed to a base by steel pins. We propose a comtemporary look at design to bring the virtual image into the vivid space.

Ground Floor Gym Lounge

Rest Area

Rest Area

Reception Lobby

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proj ect e reception center by yuanlih group Decoration Detail A reception center in Taipei, Taiwan New luxury apartment by YuanLih Construction Group located in Taipei, it is an urban renewal project collaborate with Taipei City Ddpartment of Urban Development, this project is going to sale after the construction finished. So the reception center is at the 20 floor in the apartment.

The architecture embraces a philosophy of "existential design", a term coined by the company. Design is executed in the four dimensions of temporal memory, natural imagery, variable stages, and light and shadow. The whole project is centered around the concept of marketing real estate through the adoption of a life culture philosophy.

The building complex resembles a big frame containing a large number of boxes. Each box has its own function and purpose. The boxes give access to vision and light through various openings, while bridging the virtual space between the boxes. This guarantees visual interconnectivity as viewers move through the architectural space.

The landscape features are based on oriental bonsai symbolism. Grass areas and trees seem to be planted in a flat basin, leaving a light-drenched corridor. An outdoor staircase provides access to the roof. The interwoven layout with varying height characteristics gives users a pure perception of diverse landscape features while users roam in space.

For the reception center, symmetry is the main factor of the space, a widely lobby just right of the entry with two side small area for outside view, throgh the lobby, bothside are reception room and mini bar, visitors and buyers can take a rest and also become a place to introduce the apartment with food and beverage service.

Specially for VIP buyers, reception center create four VIP Rooms with two styles, proposing a comfortable and luxury ambience for the private space, VIPs can feel here as a home but with a formal style, so we mix fabric and leather both into this space.

Carpet Choosing

Mood Board

Main Lobby

Side Lobby

Reception Room

VIP Room A

VIP Room B

Concept

Mood Board __ Lobby

Lobby __ With a cathedral ceiling, french window, marble floor and metal gold wall, lobby shows luxury atmosphere, based on owner’s request, to neutralize the luxury way, we choose some soft fabrics with luxury materials such as marble and metal to add more comfortable ambience into the space. So the main sofa and armchair are fabric based, coffee table and side table are metal frame with marble and glass cover, and with over 300 glass-made bubbles chandelier in the center of the lobby. For a second lobby, selecting two floor lights with gold lampshade to enhance its luxury style. We also select some accessories with gold painted or metal cover such as vases and plates.

Reception Room __ For this area, we propose a clear and pure way to meet another luxury style, presents a totally different way with the main lobby, as owner’s hope, the reception room should make visitors and buyers feel relax, calm and comfortable, so we select beige as main colors for sofa and armchair but accompanied two side tables made by stainless steel and glass cover, besides, we choose a floor lamp with glass material as well. For the mini bar, counter chairs are also made by stainless steel to be consistent with side tables.

VIP Room A __ A private room for special guests, the syle is different with lobby and reception room. We try to make VIPs feel like they are staying in a real home and having a party in a private space, so we choose soft fabric for main sofa and add a contemporary carpet to warm this area, place round table to make the place more like a family room or entertainment room not a meeiting room.

Material Choosing

VIP Room B __ Same layout as Room A, but in a formal way of its design, we choose “glass” as a main material of this room, compare to Room A, it presents more like a living room in a stylish way. We choose two loung chairs with purple pinkish grey color’s leather, and side table with grey glass. To match its “glass” concept, dining table are purly made by glass and we choose smoke black to make the space be more steady, it matches with leather dining chair and shows a great taste of this luxury apartment.

Fabric / Leather / Metal / Gold / Glass / Stianless Steel / Marble

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VIP Room A

VIP Room B

Mini Bar

Reception Room

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Lobby

Lobby

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G r a p h i c D e sign

2

01 25

Wedding Invitation CARD

Sharon & Andy are a lovely couple, they met each other at Singapore.

Sharon loves baby blue, she thinks this color symboled pure love and loyalty.

We discuss to use baby blue as main color on invitation card, bridesmald’s dress, and wedding site decoration to show the consistency of whole wedding and their faithful for love and merriage, and also family and friends.

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02

Piano rectial invitation card I met Lin Lin while i was traveling in New York, she went there for the entrance examination of music school. This is her last piano rectial for the graduation.

Lin Lin is a sweet girl with temperament, simple and pure is a main concept of this design, with her photos you can tell how she loves piano and music.

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03

Fei huang brand promotion card

Fei Huang is a brand providing professional bustier, The company located in Taiwan for a long time and now they are expending a branch in United States.

Bustier is a functional products but very intimate to woman, so using harmony tone with sophisticated lines brings out eased and fashionable style.

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04

new startup name card

Go In Side is a new startup focusing on VR and AR technology and applying in inner space such as interior, gallery, musuem and exhibition.

Cross line through the card presents 2D into 3D which take concerted action with the company’s purpose.

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05

skin care product logo

Neo Fresh is a skin care brand appeals natural without chemical ingredients, using mostly herbs extract ingredients to provide moisturizing function.

The whole design concept presents fresh, pure, herbal and simple, Mask is a first come up product, will launch series products afterward.

INGREDIENTS /

Neo Fresh

Neo Fresh

S p e c i a l f o r m e n

S p e c i a l f o r m e n

WATER, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, NIACINAMIDE, DIMETHICONE, PROPYLENEGLYCOL, BUTYLENE GLYCOL, SODIUM POLYACRYLATE, PHENOXYETHANOL, ENANTIA CHLORANTHA BARK EXTRACT, SODIUM HYALURONATE, CHLORPHENESIN, ALLANTOIN, ETHYLHEXYL PALMITATE, SCUTELLARIA BAICALENSIS ROOT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CENTELLA ASIATICA EXTRACT, OLEANOLIC ACID, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER, ETROLATUM, O-CYMEN-5-OL, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, TOCOPHERYL ACETATE, POLYETHYLENE PIGMENT, POLYGONUM CUSPIDATUM ROOT EXTRACT, SALIX ALBA (WILLOW) BARK EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, GLYCOLIC ACID, IODOPROPYNYL BUTYLCARBAMATE PGLYCINE SOJA (SOYBEAN) SEED EXTRACT, REHMANNIA CHINENSIS ROOT EXTRACT, HOUTTUYNIA CORDATA EXTRACT, LACTOBACILLUS/PEAR JUICE FERMENT FILTRATE, MELIA AZADIRACHTA LEAF EXTRACT, PHELLODENDRON AMURENSE BARK EXTRACT, FRAGRANCE

50ML

Vitamin Oil Control Moisturizing Mask

99-705938-00 Made in Taiwan neofresh.skincare@gmail.com

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50ml

1.69FL. OZ .

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06

bakery store logo and package

HAN JEE is a Taiwanese food company focusing on Taiwanese local sweet potatos, this is an old company running for over 30 years and now younger generation has new vision and thoughts to renew the company.

They develop new techniques that using original material with western baking skills on cakes and bread.

New HAN JEE is full of energy and creation which conveys a new spirit and image to their customers and the market.

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07 37

NCKU catalogue

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08 tecniart manual

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09 Technical manual

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Salon Discount Voucher

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45

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mythic oil poster and points card 46

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Steam Pod Coupon

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DYE HAIR SERVICE MENU

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14 RECIPE FOR SPICES AND SHOPS

This recipe is one of the projects of COMPOBAG in Taiwan, They introduce many local foods and shops near Dadaocheng Area which is famous of it history and tradition, This area has many shops that provides various of ingredients and food from different countries. The book chooses five spices this time and invites five cooks to show their private home cuisine with recipes.

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15 UI IMAGE FOR APP AND WALLPAPER

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