a masterpiece is born” Rudy Project’s most iconic eyewear, the Rydon™, has earned legendary status as the sunglass that exemplifies the DNA, excellence and passion of the Rudy brand. To celebrate this timeless design, a one-of-a-kind Rydon 30th Anniversary Collector’s Edition has been crafted with exceptional 18-carat white gold mirrored lenses, offering a remarkable and exclusive look.
1985 · 2015 RUDY PROJECT
“When passion is paired with courage,
SIMONE BARBAZZA Marketing Director
HISTORY CRISTIANO BARBAZZA
RUDY BARBAZZA
President and C.E.O.
Founder
ADVANCED SCIENCE DISTINCTIVE DESIGN SUPERIOR PERFORMANCE
ELEVATING ATHLETES PERFORMANCE Conceived in the city of Treviso in the region of Veneto and deeply rooted in the land responsible for its inspiration, Rudy Project quickly became an international reality. As a leader in sports eyewear, it now produces and distributes sport sunglasses, prescription glasses, helmets, goggles and other sport accessories of the highest technical quality. Rudy Project designer products are made especially for the sports world and as everyone knows: sports have strict rules, and mistakes are not allowed. Only by focusing on the quality and versatility of the product, and only by paying heed to the needs of athletes from different disciplines, you can create original technical solutions that are truly adapted to meet their needs. A sports eyewear leader for 30 years, Rudy Project is leading a race that knows no limits: the continuous pursuit of excellence in its materials, design and performance. Rudy Project is an established brand above all because of its performance sunglasses, RX solutions, as well as goggles and helmets of the highest technical level. It is a company that knows sports extremely well, and listens to the needs of its players in order to ensure winning solutions. Since 1985, Rudy Project has been a worldwide leading company for products made in Italy, and with a new generation of leadership in the form of founder Rudy Barbazza’s own two sons, Cristiano and Simone, that success is sure to continue. “We represent the top range of sporting eyewear, fully designed and manufactured in Italy,” says Cristiano Barbazza, Chairman and CEO of the company. “To satisfy the needs of our athletes, we offer high-performance products which are highly customizable, such as our award-winning prescription solutions for athletes who
need vision correction. Our customer base, which we manage to reach all over the world through optical and sports distribution channels, is often represented by very specific niche markets who recognize the value of our products.” Established with the aim of improving the performance levels of athletes around the world, Rudy Project gained great success as a result of its constant investments in the development of new materials and technologies for lenses and frames. By making superior quality in each product part of its core ideology, the brand has experienced rapid growth and adoption by pros in every field. Love for progress, passion for style and attention to quality have given rise to an exclusive collection of technologically advanced sports accessories. “Technically Cool” is an elegant but powerful slogan that best expresses the DNA of every Rudy Project creation. Used by more than ten thousand professional athletes in all sports, all over the world, it is no coincidence that Rudy Project has taken away countless awards and prestigious titles, such as “Best Aero Helmet” from “Triathlete Magazine”, “Timeless & Breakthrough Design” awards from “Men’s Journal”, two times “Gear of the Year” from “Outside Magazine”, and “Most Worn Helmet of the IRONMAN® World Championships” in Kona, Hawaii, for the last four consecutive years. “Many internationally-renowned champions choose Rudy Project to help them win,” says Simone Barbazza, Rudy Project Marketing Director. “From champions in the triathlon world such as Andy Potts, to golfer Edoardo Molinari and the most famous cyclists and teams, not to mention motorcycle stars like Cyril Despres, Bradley Smith, Alexis Espargaro, Scott Redding, Jenson Button, and many others. In terms of quality, we do not compromise, we can satisfy the most demanding sports stars”.
1985 “Because a Bet is a Bet” In 1985 Rudy Barbazza was challenged by a friend to elevate athletes performance. He took that dare personally, as a project. Since then, this venture has become known around the world as “Rudy Project”.
2015 Sketched, Researched, Designed, Engineered and Manufactured in Italy. Since 1985. Into the future. Today’s progress was yesterday’s plan.
HIGHLIGHTS ON RUDY BARBAZZA’S EXPERIENCE BEFORE FOUNDING RUDY PROJECT 1
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1. Team Berkel in 1954 with Giovanni Pinarello (in the middle) and Rudy Barbazza (far right) 2. Jaroslav Falta and Rudy Barbazza 3. Phil Read, Giacomo Agostini and Cristiano Barbazza 4. Rudy Barbazza and Kent Andersson 5. Rudy Basketball Team 6. Larry Wilcox and Rudy Barbazza 7. Kenny Roberts and Rudy Barbazza 8. Rudy Barbazza 9. Cristiano Barbazza and Joel Robert 10. Giacomo Agostini, Rudy Barbazza and Dino Signori (SIDI Founder) 11. Joel Robert, Giacomo Agostini, Francesco Moser, Dino Signori (SIDI Founder), Rudy Barbazza
with the first step” RUDY BARBAZZA Rudy Project Founder
A man with a plan,
PRESTIGE
“Every big journey begins
the dedication and commitment of a family, an international reality
1985
THE MAGIC OF PASSION CRISTIANO AND SIMONE BARBAZZA
“Passion is the key. It kindles the fires of our creativity and drives our motivation to do better every day, to refine our designs, to push forward beyond any obstacle. Ultimately, it unites us with anyone who has the same spirit at the centre of their being. Why do athletes get up at 4am to run 20 miles or jump into a cold pool? Because they are driven by their passion, and so are we.” CRISTIANO BARBAZZA President and C.E.O. (ph. 1, 2, 3, 4)
“I grew up playing every sport possible. Athletics is in my bones. It’s in my DNA. I know it’s not just my brother and father who share this sentiment with me, it’s common to the ethos among our athletes. The dedication necessary to conquer in any field requires passion to ignite the soul and discipline to move forward. These are the elements which propel us all forward, in sport, in business, in creativity and in life.” SIMONE BARBAZZA Marketing Director (ph. 5, 6, 7, 8)
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BE LEGENDARY WITH RUDY PROJECT
From cycling to golf, from skiing to sailing, triathlon, running, trekking and more: we are here for athletes, whatever their sport. If you’re a champion, you have to have it in your heart. Be legendary with Rudy Project.
Roberto Ravaglia - 1988
Team BMW M3 - 1988
Johnny Ceccotto - 1988
Bernard Hinault - 1987
Abraham Olano - 1996
Miguel Indurain - Rudy Barbazza - 1996
Giovanna Bonazzi - 1994
Andrea Collinelli - 1996 Jan Ullrich - 1997
Dario Cioni - 1998
A. Bellutti - 1996
Spencer Smith - 1998
Josefa Idem - 2000
Johan Museeuw - 2000
Miguel Indurain - Maurizio Fondriest - 1990
Jason Shortis - 2000
Erik Zabel - 1998
Stefania Belmondo - 1998
Marion Posch - 2002
Michellie Jones - 2006
Tohru Ukawa - 2003
Enrico Fabris - 2006
Damiano Cunego - 2004
Belinda Granger - 2005
Giorgio Di Centa - 2006
Evi Sachenbacher - 2004
Team Desafio America’s Cup Challenger - 2007
Yvonne Van Vierken - 2008
Oscar Freire - 2008
Franco Pellizotti - 2009
Mitch Anderson - 2008
Team Milram - 2009
Chris McCormack - 2007
Titans South Africa - 2009
Ivan Basso - 2009
Peter Sagan - 2014
Tony Martin - 2009
launched a revolutionary mountain bike equipped with a Marzocchi full shock-absorber system. This bike was taken to the top in the first MTB world championship by the Rudy Project team.
WORLD CHAMPION DOWNHILL
In 1989 Rudy Project
1991
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1995
1994
1994
1985
EXTREME WORLD CHAMPION
The successful “Extreme� model states a new way of thinking in sports eyewear. A totally innovative design: the lenses are suspended and for the first time, its fit becomes completely customizable for ultimate comfort.
Moreno Argentin World Champion 1986 Stephen Roche Pink Jersey at Tour of Italy 1987
EDI ORIOLI Winner Paris-Dakar 1990
1993
There is an intense relationship between the products and their colour combinations: shapes, volume, materials and perception in all of its senses have deeply inspired the creative team. Study, research, style and attention to detail are vital to the creation of unique helmets and eyewear.
THE PERFECT STYLE
TESTIMONIAL 1993
1986
SUPER PERFORMANCE
AHEAD OF THEIR TIME
We opened the era of Aero and Urban helmets. Thanks to the innovation constantly occurring behind the scenes at Rudy Project, entirely new fields of products have been successfully anticipated and crafted.
CX 1991
BULLET 1994
PIONEER IN TECHNOLOGY EXPLORER 1987
In 1987, with the subversive ‘Explorer’ model, we launched the revolutionary “Air System”, still in use today: vent holes scientifically located inside the central RP logo create a rational venturi airflow minimizing fogging without disturbing vision. Paddle temple tips and nose pads, for the first time, could be adjusted in any direction to ensure comfort and superior fit. A special antifog coating on the lens enabled the athletes to perform and excel in difficult light or atmospheric condition, ensuring a superior fog-free optical stability.
SUPER EVOLUTION 1989
TYPHOON 1991
MASK III 1994
1992
AGGRESSOR
was initially being applied to cyclists, Rudy Project became the first company in the world to offer a helmet solution. Outrageous design, maximum performance, distinctively 90s. The Sweeto was the world’s first taste of what an aero helmet could be, and set the pace for Rudy Project to become a world leader in cycling aerodynamic engineering.
FIRST OUT OF THE GATE
When the concept of aerodynamics
SWEETO 1993
X-RAY 1995
SKEEY
1996
FURYA 2002
SYTON 2005
PERFORMANCE
EXTREME
AGGRESSOR
OXYGEN
SKEEY
NOOSA
1985
1989
1992
1994
1996
1997
GENETYK
MAYA
PROFLOW
AGON
SYNFORM
2010
2011
2012
2013
2015
TAYO
KEROSENE
PERCEPTION
RYDON
KETYUM
1999
2000
2001
2003
2004
NOYZ
2009
TRALYX
2015
CX
TESTIMONIAL
BULLET
SWEETO
ATMOSFERE
1993
1993
1994
1996
1997
STERLING
WINGSPAN
WINDMAX
WING57
2008
2010
2011
2014
FREEZER
FURYA
SYTON SUPERCOMP
KONTACT
ACTYUM
1998
2002
2005
2006
2007
BOOST 01
2015
versatile and powerful products with cutting edge ergonomic features and aerospace materials. Most Rudy Project performance sunglasses feature Kynetium™ temples, a revolutionary aerospace aluminum which combines magnesium, silicon, and titanium to ensure incomparable durability, superior flexibility, and unmistakable performance. Rudy Project also utilizes Grilamid® frames, a shock-resistant, hypoallergenic, high-quality, and light thermoplastic material for maximum stability and strength. Even the most durable of Rudy Project sunglasses are extremely lightweight, as a result of advanced design technology and thanks to revolutionary, exclusive materials. Other technology milestones include “Safety Project™” to prevent injuries from falls or impacts, “Integrated Air Conditioning™” for maximum ventilation, “Ergonose™” nosepieces for superior comfort, and the “Quick Change™” interchangeable lens system to manage any light condition. This system also features Rudy Project’s unbreakable ImpactX-2 lenses, which are some of the most revolutionary lenses on the market with rapid activation, increased photochromic range, and the ability to automatically lighten and darken from a semi transparent tone to a specific color.
TECHNOLOGY
Rudy Project unifies the latest technology with advanced science to create
INNOVATION IS THE TICKET TO THE FUTURE
we design dreams. At Rudy Project, crazy ideas and research, traditional craftsmanship and modern technology are working together: that’s our secret.
DESIGN AHEAD
We don’t design sunglasses,
MADE IN ITALY
Innovation, research, aesthetics, technology and safety are just a few of the fundamental elements of our products’ revolutionary design. Rudy Project’s R&D team draws inspiration from our athletes’ and champions’ performances to design revolutionary eyewear. The style of our collections is thoroughly avant-garde, with dynamic, attractive lines. It is the fruit of on-going innovation and the result of being manufactured exclusively in Italy, something we feel is highly important.
RESEARCH & DEVELOPMENT We are focused on the development of high technology sporting products. We are advanced science, distinctive design, and superior performance. The extreme lightness of our products is the result of a combination of advanced design technology and revolutionary, exclusive materials. Our premium products blend cutting-edge ergonomic features with aerospace materials such as Kynetium and Grilamid.
RUDY PROJECT TECHNOLOGY
Our products are designed and planned for sports, incorporate state-of-the-art technology and ensure a matchless comfort fit.
The 360° fully adjustable tips can be adapted in any direction by applying light pressure. Adjustable nosepieces are outstandingly comfortable and offer an exceptional fit for any shape of face: our proprietary “Ergonose System” can also be used to adjust the eyewear height and distance from the face to prevent fogging.
The system of interchangeable lenses called “Quick Change” allows you to easily and swiftly change out lenses to manage any lights conditions and visual comfort, offering a superior optics solution for weather management.
No more fog, crystal clear vision: our patented “Vent Controller” is a simple yet practical innovation allowing air flow control coming from the lens intake to reduce thermal shock to prevent fogging, ensure perfect vision and comfortable ventilation. It can be locked easily, closing airflows in a snap.
THE SCIENCE OF WINNING Our mission is to protect while elevating riders performance. Thanks to the constant feedback of professional riders in both road and triathlon bike, countless hours at the Pininfarina速 wind tunnel driven by the renowned aerodynamic expert John Cobb, form factors and data analysis with experienced designers, we developed innovative and legendary Aero Helmets.
WHEN SCIENCE AND ART BREAK EVEN
Design stimulates the mind to create great products: the soul of the company is creativity and innovation. Inspiration, motivation, enthusiasm, talent, experimentation and science are among the ingredients which our designers and engineers blend every day to invent successful products.
SPORT UTILITY FRAME TECHNOLOGY
STERLING 2008
PROTECT BEAUTIFULLY We are committed to save lives while eleveting riders performance: design, undeniable comfort and toplevel performance through research. Weight, heat management, easing the athletes strains while riding are priority...but we like to do it beautifully.
SYLURO 2006
KETYUM 2004
TAILORED TO YOUR EYES
The production process of our RX program is centred around a new algorithmic dioptric-value analysis method and a revolutionary optical platform called Impact Rx™: by personalizing the lenses’ geometry, customization is virtually perfect, for any sport activity.
COMMITTED TO STYLING AND PRECISION. AT EVERY LEVEL
Rapyd™ Chronograph reflects the fusion between performance and elegance, reminiscent parameters of Rudy Project heritage. Emerging straight from an original concept at our Research and Development Division in Italy, this timepiece combines advanced science, superior materials and sophisticated design. The Rapyd is a unique piece for the discerning Rudy ambassador.
MANAGING AIRFLOW
Powerflow system. Vents have been scientifically incorporated through the entire chassis to enhance air circulation while ensuring maximum aerodynamic efficiency and without disturbing vision.
Every sunglass, helmet, goggle, bag or any accessory in the line is designed, engineered, crafted and inspected with superior care and precision. Rudy Project focuses on quality and incorporates the feedback of our many esteemed athletes into the final design of every item that reaches production. Not only is Rudy Project recognized worldwide as a leader in performance sunglasses and helmets, but our gear bags have also risen as top contenders in the industry. The Transition 46 was recently named ‘Best in Class Transition Bag’ by Triathlete Magazine in 2015, which shows that Rudy Project’s dedication to superiority stretches across the entire product collection. Rudy Project exhibits the highest quality craftsmanship in everything from the stitching on our cycling jerseys to our unbreakable ImpactX-2 photochromic lenses. From casual shades, to race winning aerodynamic helmets, Rudy Project stands atop the podium in meticulous attention to details, dedication to creating high quality products, and understanding the needs and wants of the individuals at the heart of Rudy Project, our athletes.
PRODUCTS
Rudy Project takes the upmost pride in the design and creation of our products.
CHASING THE EXCELLENCE Our business is a combination of experience in management, passion for the brand and commitment to having fun. I like challenging myself by testing our products and finding new solutions to make them better. Elevating performance of world class athletes and winning with them is by far the best reward I can get.
CRISTIANO BARBAZZA President and C.E.O.
ON YOUR SIDE TO MAKE YOU STRONGER CHRIS McLENNAN © Chris McLennan
There is always a new challenge to keep you motivated… to enhance your performance and increase your safety in outdoor sporting activities: sunglasses and goggles that guarantee excellent clarity and visual comfort for all changing light conditions. Enjoy taking outdoor adventures!
who practice winter sporting activities, even under the most extreme conditions. With perfect ergonomics, cutting-edge design, shockproof and mist proof materials, and a removable protective nosepiece, these goggles are created to meet the needs of even the most demanding skiers.
ICE DOESN’T SCARE US
Ultra-protective goggles for athletes
The highly anticipated update to the #1 Aero / TT helmet of the IRONMAN® World Championships in Kona for the last four consecutive years, the Wing57 is the ultimate Aero / TT helmet. Resulting from an intensive, concentrated engineering research project conducted in collaboration with American aerodynamics guru John Cobb, the Wing57™ is the perfect fusion of form and function.
THE ART OF SPEED
Wing57™ a new revolutionary breakthrough
was used to indicate the “spirit of competition” which characterized the Olympic Games in particular. Agon, the sunglasses with a racing soul dedicated to competitive athletes who are always battling for a first place.
SPIRIT OF COMPETITION
In Ancient Greece, the term “Agon”
BIXS&WHEELER Š Michael Vorbrueggen
RANIERO TESTA IPSC World Champion
HIGH OPTICAL ACUITY
No more excuses for missing the target. The Airblast are purpose built specifically for competitive shooters and hunters, offering superior fit, unobstructed peripheral vision, and superb optics.
ELEVATE YOUR PERFORMANCE
The difference between something good and something great is the attention to details.
MELISSA HAUSCHILDT © Picasa
of each and every design carrying the Rudy Project brand. Athletes are the DNA of the company. By listening to their feedback and continually improving upon its product designs, Rudy Project has established itself as a leader in comfort, adjustability, performance and customer satisfaction worldwide. With over 10,000 sponsored athletes and powerhouse teams in cycling, triathlon, golf, competitive shooting, crosscountry skiing and a myriad of other sports, Rudy Project is trusted by competitors everywhere to keep them seeing clearly, safe, and focused on their passion. Rudy Project has an impressive cycling heritage, thanks to the many stages conquered at the Tour de France . Some of Rudy Project’s most notable athletes to have raced the Tour de France include Jan Ulrich, the 1997 Champion, Erik Zabel, the 1996 to 2001 Green Jersey Winner, and Peter Sagan, the 2012 to 2014 Green Jersey Winner. Rudy Project is also a dominant force in the world of triathlon, having won the “Lava Magazine®” helmet count at the IRONMAN® World Championships in Kona for the last four consecutive years, and has been named as the official helmet of IRONMAN® for North America. Athletes are at the core of Rudy Project’s success in triathlon, which encompasses amateurs and professionals in the field, such as Pete Jacobs, the 2012 IRONMAN® Kona Champion. At the 2006 Winter Olympics in Turin, Italy, Rudy Project sponsored athletes took home more gold medals than any other eyewear company. By listening to the needs of these types of accomplished athletes, executing extensive research, and using the most technically advanced materials, Rudy Project has designed and crafted the most innovative sunglasses, helmets, and athletic gear for 30 years.
ATHLETES
Elevating the performance of top athletes and weekend warriors alike is at the core
LAURENS TEN DAM LOTTO NL - JUMBO © Luca Bettini
Our athletes keep on training, moving up distances and moving across the world...they have long term goals in mind.
JAUME LEIVA Š Marcos Cabrera
BONT
ANDY POTTS Š Nils Nilsen
© Martin Price
IT NEVER GETS EASIER YOU JUST GO FASTER
MEREDITH KESSLER © Andres Vargas
CYRIL DESPRES © Frederic Le Floch
MARRIT LEENSTRA © Martin de Jong
YVONNE VAN VLERKEN Challenge Ruth 2015 © Ingo Kutsche
TEAM SOUTHEAST © Riccardo Scanferla
CHRISTIAN GRASMANN - LEIF LAMPATER © Arne Mill
Our mission is to elevate riders performance. Phenomenal achievements, innovative technological concepts, breathtaking aerodynamics and distinctive design language JELLYBELLY - CYCLING TEAM
redefine the pinnacle of the helmets segment.
MATTY REED © Nils Nilsen
ALEIX ESPARGARÓ
SCOTT REDDING
BRADLEY SMITH
JACO VAN ZYL © Stefan Bosch
JELLYBELLY CYCLINGTEAM
GABRIELLE PILOTE FORTIN © Catherine Fegan-Kim
SARA GROSS © Nils Nilsen
PETE JACOBS
TEAM COLAVITA
ŠJonathan Devich
Our athletes are committed to the sport and part of being committed means encouraging others to continue their journey to reach their goals.
GIULIA SERGAS
SARAH PIAMPIANO
KELLY WILLIAMSON © Nils Nilsen
PARK
PETER SCHLICKENRIEDER
LISTEN TO THE ATHLETES YVONNE VAN VLERKEN Š Jose AndrÊs Vargas
How fast you can ride with your Wing57 Aero / TT Helmet? Gain confidence and speed from discipline, training, and the perfect aerodynamic helmet to improve your ultimate performance. For more than 30 years, Rudy Project has collaborated with world-class cyclists. We listen to their needs, research their requirements, and use the latest-generation materials to produce the most innovative technical cycling sunglasses and helmets.
TIMO BRACHT © Ingo Kutsche
SEP VANMARCKE LOTTO NL - JUMBO © Roberto Bettini
JORDAN SCOTT
TEAM SAP © Tristan Stedman
JORDAN SCOTT
ALEIX ESPARGARÓ © Milagro
KUALA LUMPUR - MALAYSIA Concept store
ANDY POTTS
THE ART OF WINNING
Photographs published in this book are part of the historical archive of Rudy Project. All athletes images refer to the mentioned year they were sponsored by Rudy Project.
All rights of translation, reproduction and total or partial adaptation by any means are reserved.
漏2015 Rudy Project. All rights reserved.
RUDY PROJECT Via B. Marcello, 44 路 31100 Treviso Italy phone +39 0422 433011 路 fax +39 0422 431978 www.rudyproject.com 路 info@rudyproject.com