RUILIN ZHANG +86 18559035709 zrlmike@163.com https://www.behance.net/zrlmike
IGITAL ART NDUSTRAIL DESIGN URNITURE -H
TOGRAPHY
DESIGN
CONTENT
01 LOLLIPOP ARMCHAIR -------------------------------------- 03 02 CALLA LILY LAMP -------------------------------------------- 14 03 GAPS SERIES --------------------------------------------------- 23 04 MARKEND ------------------------------------------------------ 29 05 HALF-HALF ----------------------------------------------------- 35 06 SMARTIES ANIMAL SERIES ---------------------------------- 42 07 LIUMANGJUN VI --------------------------------------------- 50 08 HE&SHE --------------------------------------------------------- 58
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PHOTOGRAPHY --------------------------------------------- 64
01 LOLLIOPOP 2018 AUG. FURNITURE DESIGN Self-balanceing armchair inspired by lollipops
ROUND CRYSTAL SMOOTH
MOODBOARD
CURVY MODERN TRANSPARENT
IDEATION
ARMCHAIR MODE
SEPARATION MODE
EXPLODED VIEW
Gel pads at coners can keep cushion from slipping
Lumbar Cushion Chair part
SECTION VIEW Desktop Balancing weight Table part
THE SINK OF THE TABLE PART CAN HOLD ELECTRIC DEVICES
CUSHION & LUMBAR
CHAIR PART
Perforated leather Velvet
Transparent acrlic Transparent Coloured Acrylic
Matte Metallic painted Gloss painted TABLE PART
3D PRINTING MODEL
CHAIR PART CLOSE-UP
ADJUSTING YOUR BODY TO BALANCE THE ARMCHAIR
USING LUMBAR AS A BALANCE POLE
AS A CHAIR AND A TEA TABLE
02 CALLA LILY 2018 OCT. FURNITURE DESIGN For both reading & decoration
MOODBOARD
IDEATION
CALLA LILY
SCENES
Desk Lamp
Decoration Lamp
Reading Lamp
COLOURS
Brass
Steel
Cooper
SHIFTING...
Video Link: https://vimeo.com/301117937
MODEL MAKING
DAY & NIGHT
03
PAPER LAMP GAPS SERIES 2017 NOV. FURNITURE DESIGN & CRAFT Light up paper
INSPIRATION Gaps is a series of origami lamps made mainly by sulfuric paper triangle units. "Triangle unit" is a type of modular origami that originates from East Asia. I accidentally found it can create quite unique lighting effect as a lampshade.
Combination 1
Combination 2
Combination 3
Then, I tested the transmittance of several kinds of paper, and found that the sulfuric paper, which has the highest transmittance, is exactly what I want. I developed two different sizes units and three kinds of combination methods, made three different types of lamps according to the shape of natural plants.
PINEAPPLE
SUNFLOWER
PINECORN
Video Link: https://vimeo.com/243009125
04 MARKEND 2017 NOV. PRODUCT DESIGN Mark or End
FOR: Young Bird Plan, 2016, “BookABook” Bookend Design Competition
DESIGN BRIEF Nowadays, books seem to become a thing of the past. Markend is a product attempts to make them part of our daily life once again.
IDEATION
DETAIL VIEW
EXPLODED VIEW
USER SCENARIO Markend is a combination of bookmark and bookend. When you carry it with your book, it works as a bookmark. If you want to buttress your books, you can easily shift it to a stable bookend.
BOOKEND MODE
BOOKMARK MODE
05 HALF-HALF 2018 MAY. FASHION ACCESSORIES DESIGN Make half of you stand out
MOODBOARD Natural Interior Product Artwork
HALF-HALF
SHAPE Inspired From Optometry frame
TREND Contrast Colours Mix Materials Half-Half
CONCEPT 1 + For Women + Electroplating + Matte Pink + Rose Gold
CONCEPT 2 + For Men + Tortoiseshell + Matte Black + Brass
CONCEPT 3 + Unisex + Titanium + Matte Black + Titanium
HALF-HALF SERIES
Ideation I generated 9 different ideas for this project. All of the ideas are detailed designed into 3D model and expanded view.
HALF-HALF MAKE YOU STAND OUT
DETAILS + Metal Nose Pads + Grooves + Joints
HALF-HALF Colours + Finishes + Shapes +
MIXING
MOCK-UP CONCEPT 1
CONCEPT 3
MOCK-UP
06 SMARTIES ANIMAL SERIES 2016 FEB. PACKAGING DESIGN & BUSINESS STRATEGY Playful packaging series for Nestlé Smarties
DESIGN BRIEF This is a design project for 2016 Student Starpack Awards-Brief D. The challenge is to create stand-out packaging on shelf for any confectionery brand of NestlĂŠ. Corrugated paper or cartonboard should be used as main materials. My target brand is Smarties, a colour-varied sugar-coated chocolate confectionery popular primarily in the UK.
10~20
20~30 >30
0~10 Comsumer age group
TARGET GROUP The main consumers are children and teenagers. As the official website introduced, Smarties is playful, so it can easily attract someone to buy it not only for the taste but also for playing with.
Overall appearance
Cap design details
Top and bottom
Expanded view
MARKET RESEARCH Current Smarties product: • Symbolic hexatube shape • Recapable paper cap • Playful riddle with answer • Folded by one piece of paper
Benchmarking product M&M's: • Modern and funny • Smart structures • Easy to share • Colourful
IDEATION
SELECTED
PAPER MODEL 1 • Only upper half contain beans • Combining with animal shape • Define the LOGO area • Sticked by two pieces of paper
CARTON MODEL 2 • Both part contain beans • Change the measurements ii for thicker carton board • Folded by just one piece
MODEL MAKING & DEVELOPMENT
CARTON MODEL 3
Concept 5 was selected and developed as the final idea. Several models was made with papers and carton boards to test its feasibility.
• Change the mouth detail • Add recapable catch detail • Define the infomation area
FINAL MODEL The final concept is inspired by a very classical game-Pacman. The shape of it represents the yellow pixel Pacman eating beans. It is made from one piece of carton board using creative folding ways.
DESIGN DETAIL (clear view) The catch of it was designed as the current cap of Smarties. Upper part of the packaging is a little bit lower than the lower part to ensure the "mouth" working smoothly
SMARTIES ANIMAL SERIES Combining the pacman figure with animal figures is a good way to stimulate the desire for kids to buy them, collect them and play with them.
Cut Fold Glue area
●
●
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SERIES The final design is not only about the packaging, but also about the new VI for Smarties. According to the different colors of the chocolate beans, different kinds of packaging in the shape and colors of different animals can be made.
Dinosaur Grampus Rabbit Eagle Frog Dog Ocelot Mouse
07 LIUMANGJUN VI 2016 JAN. BRAND DESIGN Rebranding for a hi-end dessert & beverage bar
DESIGN BRIEF LIUMANGJUN is a high-end dessert and beverage bar whose main products are made from high quality durians and mangoes. "LIU" in Chinese means durian and "MANG" means mango. The client prefered a complete VI solution that can stand out from the current market.
MOODBOARD
SKETCHES
LIUMANGJUN LOGO The green outline represents the shape of the durian shell. And the inner yellow parts not only represents the pulp of the durian but also represents two mango shapes. The three Chinese characters and Chinese phoneticzes below means "Mr.Durian and Mr.Mango", harmonious and impressive.
MASCOTS The two mascots are built in Soildworks and all of their joints are moveable. Their clothes can also be changed by rebuilding the module easily, representing the vitality and meticulous service attitude of the brand.
08 HE&SHE 2017 MAR. DIGITAL ART He makes up; She gambles
MALE STEREOTYPE ·Suit & Tie ·Smoking ·Gambling ·Shaving
MOODBOARD FEMALE STEREOTYPE ·Jewelry ·Highhell ·Lipstick ·Makeup
SKETCHES
HE MA
KES H
IMSEL
F UP W
ITH CI
GARE
TTES
SHE G
UMBL
ES HE
R LOV
E ON
EYESH
ADOW
S
DIGITAL PHOTOGRAPHY FOGGY EIFFEL TOWER 2016 DEC. by SONY RX10
PAPEＲ ＬＡＭＰ ＧＡＰＳ ＳＥＲＩＥＳ
PAPEＲ ＬＡＭＰ DIGITAL PHOTOGRAPHY- LEEDS VICTORIA GATE ＧＡＰＳ ＳＥＲＩＥＳ
2017 MAR.
/ by SONY RX10
RUILIN ZHANG +86 18559035709 zrlmike@163.com https://www.behance.net/zrlmike