Summary of activities 2017

AC TIVITIE S 2017

ALL RUNNERS ARE BEAUTIFUL

ENG

RUNCZECH | ACTIVITIES 2017 THE BIG PICTURE

3 .......................................................... Welcome word by Carlo Capalbo 4........................................................... All Runners Are Beautiful 6 .......................................................... Race stats COMPETITIVE

8 .......................................................... RunCzech competitive events 12 ....................................................... RunCzech sporting success stories in 2017 14 ....................................................... RunCzech is going international 16 ....................................................... Champions and course records 1995 – 2017 LIFESTYLE

18 ....................................................... RunCzech Running League 20 ..................................................... O2 Prague Relay 21 ....................................................... Energy at work 22........................................................ Running Mall 23 ...................................................... Mattoni FreeRun 24 ...................................................... dm family runs 25 ...................................................... A run exclusively for women PROJECTS

26....................................................... Junior Marathon Championship 27........................................................ Special RunCzech projects 28....................................................... RunCzech team and volunteers 29....................................................... Running for a good cause O U T LO O K

30....................................................... Where are we heading? The running perspective PARTNERS

32........................................................ Economic impact 34....................................................... Cities, institutions and RunCzech 35........................................................ What does it take to run a marathon?

Prague International Marathon, spol. s r.o. | Tempo Team Prague s.r.o. | Juniorský maratonský klub, z.s.

Františka Křížka 461/11, 170 00 Praha 7 | E-mail: info@runczech.com | Tel: +420 224 919 209

www.runczech.com – 2 –

RUNCZECH | ACTIVITIES 2017

DEAR RUNNERS AND FRIENDS Twenty-three years ago, sitting in a Prague pub, my friends and I first expressed thoughts about setting up a marathon here. I couldn’t possibly have known then how such a small event could flourish. At the time, just over five hundred runners made it across the finish. The running boom was a long way off.

And what about now? Things couldn’t be more different. An incredible 82,883 men and women runners took part in RunCzech Running League races in 2017 alone. Adding in expo visitors, runners’ friends and family, plus spectators on race day saw us reaching upwards of 390,000 people. And next year we expect to welcome our one-millionth runner!

DESPITE ALL THIS GREAT NEWS, I REMAIN CONVINCED THAT THE RUNNING BOOM STILL HAS POTENTIAL FOR FURTHER GROWTH. WE’RE

LIKELY TO SEE THE NUMBER OF RUNNERS AND RACES INCREASE FOR MANY YEARS TO COME. AND THAT CAN ONLY BE A GOOD THING. FROM A HEALTH PERSPECTIVE. FROM A CULTURAL PERSPECTIVE. FROM AN ECONOMIC PERSPECTIVE. I’m also truly delighted to report that this year’s RunCzech runners did exceptionally well, resulting in four Czech records, nine race records and five world records!

The accomplishments of our beloved Joyciline Jepkosgei, in particular, from the RunCzech Racing Team has shined a light on RunCzech events.

But our success and the success of all international events, would not have been possible without support and assistance from a whole host of other people. If it weren’t for the spectators along the course, the pacemakers, volunteers, our entire team and each and every participating runner, our races would never

have become what they are today. We are grateful to all our partners, for their support and their trust. Together we make dreams come true.

I would especially like to call out the mayor and other officials in Prague city government and districts, the mayors and governors of each of the towns and regions in which we stage our events, as well as the members of the European Union. Without their support; without their enthusiasm; without their wisdom, we would not exist.

So, thank you all.

For twenty-three years now I have stood at the finish line of all our races waiting for all runners to complete the race. And each year, as I watch the crowds get bigger and bigger, and see more and more runners competing, I think to myself, “this is only the beginning.”

Carlo Capalbo President of the RunCzech Organising Committee Chairman of the IAAF Road Running Commission

THE BIG PICTURE

– 3 –

RUNCZECH | ACTIVITIES 2017

THE BIG PICTURE

ALL RUNNERS ARE BEAUTIFUL 2.0 “All Runners Are Beautiful” is our way of welcoming everyone —and we do mean everyone— to the wonderful world of running.

To a world of fitness and fun and friendship. This is an homage to everyone who cares enough about themselves to lace up a pair of running shoes and commit to making themselves a little bit better. That’s what victory is, in our minds. Not winning, necessarily. But doing.

And enjoying. “All Runners Are Beautiful” is also a testament to how we feel about running.

About the sport itself. It is pure. It is liferestoring. It can be social or meditative. It can be a personal challenge or a slow jog through the woods on an autumn morning. Running is a joy.

That’s the message here. And everyone who’s willing to participate in this perfect, beautiful sport —young, old, big, slim, fast, or slow— is welcomed. Is loved.

Is beautiful.

– 4 –

RUNCZECH | ACTIVITIES 2017

THE BIG PICTURE

RUNCZECH | ACTIVITIES 2017

GENERAL STATISTICS 1995–2017 90 000

RUNCZECH PARTICIPANTS OVER TIME

80 000

50 000

31 145

60 000

NON COMPETITIVE**

972 952

70 000

COMPETITIVE *

40 000 30 000 20 000

17

16

20

15

20

14

20

13

20

12

20

11

20

10

20

09

20

08

20

07

20

06

20

05

20

04

20

03

20

02

20

01

20

00

20

99

20

98

19

97

19

96

19

95

19

19

0

51 738

10 000

*time measured **time not measured

GENERAL STATISTICS 2017

ALL RACES

COMPETITIVE RACES AVERAGE AGE OF RUNNERS

GENDER Men

40,3% 59,7%

Women

MEN

WOMEN 36,1 %

18 - 35 years

49,3 %

36 - 45 years

38,7 %

36 - 45 years

35,1%

46 - 55 years

18,8 %

46 - 55 years

13 %

56 - 65 years

5,5 %

56 - 65 years

2,4 %

66+ years

0,9 %

66+ years

0,2 %

18 - 35 years

OCCUPATION NATIONALITY

8 000

25,2% THE BIG PICTURE

10 000

Czech 74,8%

Foreign

8 044

6 000 4 000 2 000 0

– 6 –

5 805

4 914 3 647

2 861 1 822 1 411 1 404 1 352 1 096

RUNCZECH | ACTIVITIES 2017

PROFILE OF RUNCZECH PARTICIPANTS 2017 RunCzech Running League events strike the perfect balance between competitive running and what we call lifestyle running. All of them are managed with the highest level of professionalism, and all attract serious runners. But our lifestyle runs are primarily designed to entice an ever-expanding market of casual runners and even non-runners, giving them a chance to get out, have fun and do something healthy in a social, supportive environment.

TOTAL NUMBER OF RUNCZECH PARTICIPANTS IN 2017

LIFESTYLE RUNNERS 49 292

59%

82 883 41%

COMMITTED RUNNERS 33 591

RUNNING SHORT DISTANCES OF 3-10KM

DISTANCE

RUNNING HALF MARATHONS AND MARATHONS

WITH MOTIVATION TO PARTICIPATE AND HAVE FUN

MOTIVATION

WITH MOTIVATION TO ACHIEVE AND IMPROVE

54% MEN & 46% WOMEN

GENDER

71% MEN & 29% WOMEN

YOUNG URBAN RUNNERS OF AGE 18-32 AT 5KM, 10KM, AND RELAY DISTANCES

MOST REPRESENTED ARE RUNNERS OF AGE 30-45 WITH UNIVERSITY DEGREE

STUDENTS AND YOUNGSTERS OF AGE 12-18 AT RELAY DISTANCES

PROFILE OF A MARATHON RUNNER MAN / AVERAGE OF 37 YEARS OLD WOMAN / AVERAGE OF 34,5 YEARS OLD

AGE

– 7 –

THE BIG PICTURE

PROFILE OF A HALF MARATHON RUNNER MAN / AVERAGE OF 34 YEARS OLD WOMAN / AVERAGE OF 32,5 YEARS OLD

CHILDREN OF AGE 2-12 WITH THEIR FAMILIES AT FUN & FRIENDS RUNS

RUNCZECH | ACTIVITIES 2017

RUNCZECH RUNNING LEAGUE RACES SPORTISIMO PRAGUE HALF MARATHON

YEAR 2017

10 853 RUNNERS MEN Tamirat TOLA - 0:59:37 WOMEN Joyciline JEPKOSGEI - 1:04:52 WR

The Sportisimo Prague Half Marathon is a thing of beauty. Not just because of our breathtaking scenery. But because of who comes out to participate. From the awe-inspiring Kenyans and Ethiopians to Czech schoolchildren. To us they are all beautiful.

And everyone who cares enough to put running shoes on their feet is welcome here with open arms.

Next: 7 April 2018 Start: Jana Palacha square, 10 a.m.

Capacity: 11 500 runners Edition: 20th #PragueHalf

COMPETITIVE

foreign

women

18 - 35

36 - 45

Age 46 - 55

56 - 65

66 +

36,2 %

38,4 %

19 %

5,6 %

0,8 %

4 %

2 %

3 % 3 %

45 %

2 %

20 %

3 %

3 %

2 %

3 % 4 %

2 %

4 %

YEAR 2017

14 634 RUNNERS

9 705 COMPETITIVE | 4 929 NON-COMPETITIVE MEN Gebretsadik ABRAHA - 2:08:47 WOMEN Valary Jemeli AIYABEI - 2:21:57

The Volkswagen Prague Marathon has become an essential race on the world running circuit. An exceptionally beautiful course.

And a beautifully managed event, from the moment runners visit our web site to register till the last note of the Prague Marathon Music Festival. We’re doing everything we know how, to make this an absolutely delightful event for runners. And a brilliant investment for our partners.

men

number of runners by region

VOLKSWAGEN PRAGUE MARATHON

69% 31% 67% 33%

local

Next: 6 May 2018 Start: Old Town square, 9 a.m.

Capacity: 10 600 runners Edition: 24th #PragueMarathon

local

men

51% 49% 76% 24%

women

18 - 35

36 - 45

Age 46 - 55

56 - 65

66 +

29 %

38,4 %

23,9 %

7,4 %

1,2 %

number of runners by region

2 % 4 %

5 %

4 % 36 %

17 % 4 %

– 8 –

foreign

3 % 3 % 4 % 7 %

4 %

4 %

3 %

RUNCZECH | ACTIVITIES 2017

RUNCZECH RUNNING LEAGUE RACES MATTONI KARLOVY VARY HALF MARATHON

YEAR 2017

6 345 RUNNERS

3 804 COMPETITIVE | 2 541 NON-COMPETITIVE MEN Wilfred KIMITEI - 1:00:54 WOMEN Yvonne JELAGAT - 1:08:19

87% 13% 66% 34%

local

men

18 - 35

37,8 %

Age 46 - 55

36 - 45

13 % number of runners by region

29 %

7 %

women

56 - 65

16,8 %

40,9 %

foreign

66 +

3,9 %

0,6 %

1 %

1 %

1 % 2 %

2 %

3 363 COMPETITIVE | 2 796 NON-COMPETITIVE MEN Justus KANGOGO - 1:02:47 WOMEN Agnes Jeruto BARSOSIO - 1:09:53

91% 9% 61% 39%

foreign

women

36 - 45

Age 46 - 55

56 - 65

66 +

42 %

38,1 %

15,7 %

3,8 %

0,5 %

3 %

3 %

1 %

18 % 12 %

The Mattoni České Budějovice Half Marathon is perhaps one of the most communal races in all the world. The beautiful, compact main square was designed to bring people together.

The winding, Medieval streets make runners feel as if they’re racing though a fairytale. The cheering crowds make you feel as if you are the hero of your own adventure.

1 % 1 % 4 %

48 %

MATTONI ČESKÉ BUDĚJOVICE HALF MARATHON

3 %

2 %

1 %

1 %

Next: 2 June 2018 Start: Přemysla Otakara II. square, 7 p.m.

Capacity: 3 600 runners Edition: 7th #CBhalf – 9 –

COMPETITIVE

18 - 35

2 %

Next: 19 May 2018 Start: Osvobození quay, 6 p.m.

Capacity: 4 000 runners Edition: 6th #KVhalf

1 %

6 159 RUNNERS

number of runners by region

1 %

23 % 14 %

YEAR 2017

men

2 %

3 %

local

Karlovy Vary is part movie set, part spa town. It also happens to be the site of one of the most scenic half marathons in the world. Twenty-one kilometers that fly by, and that make runners’ spirits soar. To participants, this is not just a race. It’s a gift.

RUNCZECH | ACTIVITIES 2017

RUNCZECH RUNNING LEAGUE RACES MATTONI OLOMOUC HALF MARATHON

YEAR 2017

9 748 RUNNERS

6 261 COMPETITIVE | 3 487 NON-COMPETITIVE MEN Josphat Kiprop KIPTIS - 1:01:50 WOMEN Worknesh DEGEFA - 1:09:19

Mattoni Olomouc Half Marathon takes place in the ancient capital of Moravia. More than 6,000 runners wend their way past Baroque architecture. An experience matched only by the warmth of the welcome runners receive here.

Next: 23 June 2018 Start: Horní square, 7 p.m.

Capacity: 6 300 runners Edition: 9th #OLhalf

92% 8% 66% 34%

local

men

foreign

women

18 - 35

36 - 45

Age 46 - 55

56 - 65

66 +

44,2 %

36,4 %

15,3 %

3,5 %

0,5 %

number of runners by region

1 %

2 %

0 %

1 %

11 % 5 %

1 %

4 % 2 %

2 %

BIRELL PRAGUE GRAND PRIX

12 %

42 %

8 %

9 %

YEAR 2017

8 767 RUNNERS

2 091 ADIDAS WOMEN’S RACE 5 KM | 6 676 BIRELL 10K RACE MEN Benard KIMELI - 0:27:10 WOMEN Joyciline JEPKOSGEI - 0:29:43 WR

COMPETITIVE

This event lets runners experience Prague at twilight, when the city is at its magical, mysterious best. The women’s 5K run celebrates the power and beauty of sisterhood. The 10K that follows unites all runners of all levels in a fun, fast romp through the beautiful Czech evening.

Next: 8 September 2018 Start: Republiky square 6 p.m. (adidas Women’s Race 5 km) 7:30 p.m. (Birell 10k Race) Capacity: 11 000 runners Edition: 23rd #PragueGrandPrix

local

men

82% 18% 49% 51%

women

12 - 35

36 - 45

Age 46 - 55

56 - 65

66 +

47,4 %

35,5 %

13,2 %

3,4 %

0,5 %

number of runners by region

2 % 3 %

6 %

3 % 47 % 2 %

21 %

2 % 2 %

3 %

– 10 –

foreign

2 %

2 %

3 %

2 %

RUNCZECH | ACTIVITIES 2017

RUNCZECH RUNNING LEAGUE RACES YEAR 2017

5 919 RUNNERS

3 277 COMPETITIVE | 2 642 NON-COMPETITIVE MEN Barselius KIPYEGO - 0:59:14

MATTONI ÚSTÍ NAD LABEM HALF MARATHON

WOMEN Violah JEPCHUMBA - 1:06:06 local

men

92% 8% 65% 35%

foreign

women

18 - 35

36 - 45

Age 46 - 55

56 - 65

66 +

39,9 %

40,8 %

15,8 %

3 %

0,5 %

number of runners by region

3 %

57 %

1 %

3 % 1 %

16 % 11 %

1 % 1 %

2 %

1 %

1 %

1 %

1 %

This event treats runners to a race along the Elbe River, in view of the central Czech mountains. Plus, the astonishing science fiction setting of Ústí’s industrial landscape. Runners often choose different races for a change of scenery. And no one offers runners more changes of scenery, kilometer-for-kilometer, than Ústí. Part of the running event is also the Spolchemie Hanbike Race, which starts three hours before the half marathon.

Next: 15 September 2018 Start: Mírové square, 3 p.m.

Capacity: 3 700 runners Edition: 8th #ULhalf

IAAF LABELS

by COUNTRIES

Total

by CITIES

Gold

7

Hong Kong

1

1

Prague

3

4

12

Puerto Rico

1

1

Lisboa

3

3

3

1

9

Singapore

1

1

Istanbul

2

2

3

3

2

8

South Africa

1

1

Ottawa

2

2

3

1

1

5

UAE

1

Valencia

2

2

Gold

Silver

Czech Republic

7

China

5

3

Japan

5

Spain USA

Bronze

Total

Gold

Silver

Bronze

1

Silver

Bronze

Total

3

Canada

3

3

Poland

2

Portugal

3

3

Lebanon

1

Germany

2

1

3

Belarus

1

1

Netherlands

2

1

3

Bosnia

1

1

Australia

2

2

Gabon

1

1

Berlin

1

1

Turkey

2

2

Chile

1

1

České Budějovice

1

1

France

1

1

4

6

Latvia

1

1

Chicago

1

1

Italy

1

1

3

5

1

Karlovy Vary

1

1

2

1

1

1

1 1

5

Amsterdam

1

1

2

1

Madrid

1

1

2

Roma

1

1

Paris

1

2 1

2

Mexico

1

4

Nigeria

1

1

London

1

1

2

North Korea

1

1

New York

1

1

India

1

2

Slovakia

1

1

Olomouc

1

1

Austria

1

1

Slovenia

1

1

Tokyo

1

1

Colombia

1

1

Switzerland

1

1

Ústí nad Labem

1

1

Denmark

1

1

Taiwan

1

1

Vienna

1

1

– 11 –

COMPETITIVE

Great Britain South Korea

3

RUNCZECH | ACTIVITIES 2017

RUNCZECH SPORTING SUCCESS STORIES IN 2017

WORLD RECORDS Prague played host to a total of five world records, all of which were produced by RunCzech Racing Team member Joyciline Jepkosgei

COMPETITIVE

SPORTISIMO PRAGUE HALF MARATHON | APRIL 1, 2017 Half Marathon .............................. 1:04:52 20 km .............................................. 1:01:25 15 km ................................................ 45:37 10 km ............................................... 30:04

BIRELL PRAGUE GRAND PRIX | SEPTEMBER 9, 2017 10 km ............................................... 29:43

– 12 –

RUNCZECH | ACTIVITIES 2017

PERFORMANCES BY ELITE CZECH ATHLETES Jiří Homoláč had a great start to the season at the Sportisimo Prague Half Marathon. His time of 1:03:23 set a new personal best and was the fastest Czech half marathon time in the past twenty years.

The best Czech woman runner Eva Vrabcová-Nývltová had some health difficulties in the spring, yet still managed to surprise everybody at the Mattoni Olomouc Half Marathon recording a time of 1:12:01.

At Ústí nad Labem she came in even faster, at 1:11:22.

PERFORMANCES BY ELITE ATHLETES Another great woman to compete in the Birell Prague Grand Prix was Fancy Chemutai whose time of 30:06 is the third best on record.

Jiří Homoláč also fared well at the Mattoni Ústí nad Labem Half Marathon finishing with a time of 1:04:33 - his third personal best on record.

A TOTAL OF FOUR CZECH RECORDS WERE BROKEN IN 2017

Barselius Kipyego successfully defended his title at the Mattoni Ústí nad Labem Half Marathon, with a time of 59:14, placing him fifth overall in the world.

IN 2017 BEST LONG-DISTANCE RUNNERS MANAGED TO BREAK A TOTAL OF NINE RACE RECORDS – 13 –

COMPETITIVE

The first three men to cross the finish at the Birell Prague Grand Prix hold the three fastest times of the year in the 10-kilometre distance. With a time of 27:10, RunCzech Racing Team member Benard Kimeli leads in the world rankings.

RUNCZECH | ACTIVITIES 2017

RUNCZECH IS GOING INTERNATIONAL These days RunCzech races are no longer confined to the Czech Republic. They are now also being staged in Italy and Kenya! Runners have the chance to take part in two races held on the Italian Peninsula in and around Naples: The Sorrento – Positano held in December and the Napoli City Half Marathon in February, known collectively as the Napoli Running project.

Last season almost 6000 runners from Italy and all over the world participated in these events. And we’re planning to add a third race – the Napoli International Marathon. In addition, the Aloha Zane Branson Memorial race held twice a year in Africa offers top, fresh talent the chance to compete alongside one another.

NEXT EDITION OF RUNCZECH RACES HELD ABROAD NAPOLI CITY HALF MARATHON

– Napoli / Italy (21 km), 4th February 2018

SORRENTO – POSITANO

– Sorrento / Italy (28 and 54 km), December 2018

ALOHA ZANE BRANSON MEMORIAL coorganized with Ikaika Sports

– Kabarak / Kenya (15 km), February & July 2018

RUNCZECH REACH ABROAD Through our collaboration with international race organizers, media, institutions and associations, we promote RunCzech and the Czech Republic and attract runners and tourists from all over the world. The number of foreign participants from 116 countries in seven IAAF Gold Label RunCzech races in 2017 increased to an all time high of 10,929 runners.

• RunCzech website is available in 11 languages

COMPETITIVE

• RunCzech has built a strategic cooperation with over 35 international races in 13 countries • RunCzech events are broadcasted live in the Czech Republic and distributed by Lagardere in Europe, Asia, North and South America, Africa and the Middle East with potential reach of 306,130,000 households • Total of 71 journalists and influencers from 15 countries were invited to RunCzech races • Over 527 online articles were published in over 15 languages all over the world – 14 –

RUNCZECH | ACTIVITIES 2017

RUNCZECH RACING TEAM SUCCESS IN 2017 BETWEEN JANUARY 1 AND NOVEMBER 30, 2017, RUNCZECH RACING TEAM MEMBERS AND THE ASSOCIATED RUNCZECH RACING ALUMNI TEAM ACHIEVED THE FOLLOWING RESULTS

6 14 35 20 7 WORLD RECORDS

RACE RECORDS

PLACES ON THE WINNERS’ PODIUM

WINS

SECOND PLACES

8

1

THIRD PLACES

WORLD BEST TIME

1

WORLD JUNIOR BEST TIME

EVA VRABCOVÁ–NÝVLTOVÁ

BENARD KIMELI

SIX WORLD RECORDS OVER SIX MONTHS

7TH PLACE AT NEW YORK CITY MARATHON 14TH PLACE AT IAAF WORLD CHAMPIONSHIP

WORLD LEADER OVER 10K DISTANCE IN IAAF WORLD RANKING FOR 2017

– 15 –

COMPETITIVE

JOYCILINE JEPKOSGEI

RUNCZECH | ACTIVITIES 2017

CHAMPIONS AND COURSE RECORDS 1995 – 2017 Back in 1995 when 958 daring souls lined up for the very first Prague International Marathon, not even its founder Carlo Capalbo could have foreseen the bright future that lay ahead for long-distance running in the Czech Republic. The number of runners and races has gradually grown over time, with almost a million participants, eight races, dozens of records and hundreds of winners. Join us as we look back and commemorate the very best runners in our history!

WR = World Record (Joyciline Jepkosgei /KEN/ – Sportisimo Prague Half Marathon; Birell Prague Grand Prix) 5 × World Record: Half Marathon – 1:04:52 | 20 km – 1:01:25 | 15 km – 45:37 | 10 km – 30:04 (Sportisimo Prague Half Marathon) | 10km – 29:43 (Birell Prague Grand Prix)

SPORTISIMO PRAGUE HALF MARATHON | MEN 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

SPORTISIMO PRAGUE HALF MARATHON | WOMEN

Ali Ezayedi (LIB) 1:04:48 Isaac Kiprono (KEN) 1:03:28 Athony Korir (KEN) 1:02:09 Willy Cheruiyot (KEN) 1:02:15 Fred Kiprop (KEN) 1:02:47 Joseph Ngeny (KEN) 1:01:46 Silas Kirui (KEN) 1:01:07 Stephen Kibiwott (KEN) 1:01:15 Patrick Ivuti (KEN) 1:01:00 Eliah Muturi Karanja (KEN) 1:02:08 Nicholas K. Koech (KEN) 1:00:07 Joerl Kemboi Kimurer (KEN) 1:00:09 Philemon Limo (KEN) 59:30 Atsedu Tsegay (ETH) 58:47 Zersenaj Tadese (ERI) 1:00:10 Peter Cheruiyot (KEN) 59:22 Daniel Wanjiru (KEN) 59:51 Daniel Wanjiru (KEN) 59:20 Tamirat Tola (ETH) 59:37

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

COMPETITIVE

VOLKSWAGEN PRAGUE MARATHON | MEN 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Tummo Turbo William Musyoki John Kagwe Elijah Lagat Eliud Keiring Simon Chemoiywo Andrew Sambu Henry Tarus Willy Cheruiyot Barnabas Koech Steven Cheptot Mubarak Hassan Shami Ornelas Helder Kenneth M. Mungara Patrick Ivuti Eliud Kiptanui Benson K.Barus Deressa Chimsa Nicholas Kemboi Patrick Kipyegon Felix Kipchirchir Kandie Lawrence Cherono Gebretsadik Abraha

VOLKSWAGEN PRAGUE MARATHON | WOMEN (ETH) (KEN) (KEN) (KEN) (KEN) (KEN) (TAN) (KEN) (KEN) (KEN) (KEN) (QAT) (POR) (KEN) (KEN) (KEN) (KEN) (ETH) (QAT) (KEN) (KEN) (KEN) (ETH)

2:12:44 2:12:21 2:09:07 2:08:52 2:11:19 2:10:35 2:10:14 2:11:41 2:11:56 2:12:15 2:10:42 2:11:11 2:11:49 2:11:06 2:07:48 2:05:39 2:07:07 2:06:25 2:08:51 2:08:07 2:08:32 2:07:24 2:08:47

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

MATTONI KARLOVY VARY HALF MARATHON | MEN 2013 2014 2015 2016 2017

Jana Klimešová (CZE) 1:15:39 Jana Klimešová (CZE) 1:14:17 Florence Barsosio (KEN) 1:12:51 Gloria Marconi (ITA) 1:12:06 Helena Javornik (SLO) 1:11:13 Catherine Kirui (KEN) 1:10:38 Susan Kirui (KEN) 1:12:49 Caroline Kwambai (KEN) 1:10:08 Liliya Shobukhova (RUS) 1:11:14 Asha Roba Gigi (ETH) 1:12:00 Rosa Kosgei (KEN) 1:09:03 Rosa Kosgei (KEN) 1:09:57 Lydia Cheromei (KEN) 1:07:33 Joyce Chepkirui (KEN) 1:07:03 Gladys Cherono (KEN) 1:06:48 Chepkirui Joyce (KEN) 1:06:19 Worknesh Degefa (ETH) 1:07:14 Violah Jepchumba (KEN) 1:05:51 Joyciline Jepkosgei (KEN) WR 1:04:52

Svetlana Tkach (UKR) 2:39:33 Elena Vinickaya (BLR) 2:37:33 Elena Vinickaya (BLR) 2:32:58 Elena Vinickaya (BLR) 2:34:25 Franca Fiacconi (ITA) 2:28:33 Alina Ivanova (RUS) 2:27:42 Maura Viceconte (ITA) 2:26:33 Alventina Ivanova (RUS) 2:32:24 Anne Jelagat Kibor (KEN) 2:31:10 Leila Aman (ETH) 2:31:49 Salina Jebet Kosgei (KEN) 2:28:42 Alina Ivanova (RUS) 2:29:20 Nailya Yulamanova (RUS) 2:33:10 Nailya Yulamanova (RUS) 2:31:43 Olga Glok (RUS) 2:28:27 Helena Kirop (KEN) 2:25:29 Lydia Cheromei (KEN) 2:22:34 Agnes Kiprop (KEN) 2:25:41 Caroline Rotich (KEN) 2:27:00 Dado Firehiwot (ETH) 2:23:34 Yebrgual Melese (ETH) 2:23:49 Lucy Karimi (KEN) 2:24:46 Valary Jemeli Aiyabei (KEN) 2:21:57

MATTONI KARLOVY VARY HALF MARATHON | WOMEN

Daniel Wanjiru (KEN) 1:03:02 Mekonen Teshome (ETH) 1:01:21 Elijah Tirop Serem (KEN) 1:01:01 Abraham Akopesha (KEN) 1:02:08 Wilfred Kimitei (KEN) 1:00:54

2013 2014 2015 2016 2017

– 16 –

Mame Feyisa (ETH) 1:12:47 Daunay Christelle (FRA) 1:09:17 Mulu Seboka (ETH) 1:09:11 Joyciline Jepkosgei (KEN) 1:09:07 Yvonne Jelagat (KEN) 1:08:19

RUNCZECH | ACTIVITIES 2017

MATTONI ČESKÉ BUDĚJOVICE HALF MARATHON | MEN 2012 2013 2014 2015 2016 2017

MATTONI ČESKÉ BUDĚJOVICE HALF MARATHON | WOMEN

Daniel Chebii (KEN) 59:49 Tamirat Tola (ETH) 1:02:10 Geoffrey Kipsang (KEN) 1:00:09 Abraham Cheroben (KEN) 1:01:24 Barselius Kipyego (KEN) 1:00:30 Justus Kangogo (KEN) 1:02:47

2012 2013 2014 2015 2016 2017

MATTONI OLOMOUC HALF MARATHON | MEN 2010 2011 2012 2013 2014 2015 2016 2017

MATTONI OLOMOUC HALF MARATHON | WOMEN

Joseph Maregu (KEN) 1:03:20 Dawit A. Shami (ETH) 1:00:44 Nicholas Kipkemboi (KEN) 1:01:48 Henry Kiplagat (KEN) 1:03:00 Geoffrey Ronoh (KEN) 1:00:17 Josphat Kiprop Kiptis (KEN) 1:00:21 Stanley Kipleting Biwott (KEN) 1:00:46 Josphat Kiprop Kiptis (KEN) 1:01:50

2010 2011 2012 2013 2014 2015 2016 2017

BIRELL PRAGUE GRAND PRIX | MEN 28:10 28:59 28:30 28:16 29:34 28:07 28:14 28:31 27:37 28:47 28:05 28:26 29:27 28:24 28:27 27:34 27:51 27:35 27:28 27:42 27:40 27:10

5 km race 1999 Gunhilda Halle (NOR) 2000 Anikó Kalóvics (HUN) 2001 Beata Rakonzai (HUN) 2002 Anikó Kalóvics (HUN) 2003 Anikó Kalóvics (HUN) 2004 Caroline Cheptonui (KEN) 2005 Anikó Kalóvics (HUN) 2006 Anikó Kalóvics (HUN) 2007 Irene K. Kwambai (KEN) 2008 Anikó Kalóvics (HUN) 2009 Gladys Kerubo Otero (KEN) 2010 Zakia Mrisho (TAN) 2011 Priscah Ngetich-Cherono (KEN) 2012 Tadelech Bekele (ETH)

MATTONI ÚSTÍ NAD LABEM HALF MARATHON | WOMEN

Philemon Limo (KEN) 1:00:57 Henry Kiplagat (KEN) 1:01:26 Philemon Limo (KEN) 1:00:38 Adugna Takele (ETH) 1:00:45 Merhawi Kesete (ERI) 1:00:58 Barselius Kipyego (KEN) 59:15 Barselius Kipyego (KEN) 59:14

2011 2012 2013 2014 2015 2016 2017

NAPOLI CITY HALF MARATHON | WOMEN 1:00:57

2017

SORRENTO – POSITANO | MEN 2016 Half Marathon Kabbouri Yasmine (MAR) Marathon Alberico Di Cecco (ITA)

Agnes Kiprop (KEN) 1:09:12 Betelhem Moges (ETH) 1:11:51 Chepkoech Josephine (KEN) 1:09:08 Correti Jepkoech (KEN) 1:09:35 Peres Jepchirchir (KEN) 1:07:17 Peres Jepchirchir (KEN) 1:07:24 Violah Jepchumba (KEN) 1:06:06

Eva Vrabcová-Nývltová (CZE) 1:11:54

SORRENTO – POSITANO | WOMEN 1:10:45 2:38:38

2016 Half Marathon Deborah Toniolo (ITA) 1:20:44 Marathon Fabiola Desire (ITA) 3:13:40

– 17 –

COMPETITIVE

NAPOLI CITY HALF MARATHON | MEN Philip Kibungei Tarbei (KEN)

15:43 15:38 15:58 15:30 15:40 15:25 15:40 15:40 15:46 15:27 15:46 15:41 15:32 15:48

10 km race 2013 Josephine Chepkoech (KEN) 32:00 2014 Correti Jepkoech (KEN) 31:05 2015 Peres Jepchirchir (KEN) 30:55 2016 Violah Jepchumba (KEN) 30:24 2017 Joyciline Jepkosgei (KEN) WR 29:43

MATTONI ÚSTÍ NAD LABEM HALF MARATHON | MEN

2017

Asnakech Mengitsu (ETH) 1:13:13 Netsanet Achamo (ETH) 1:10:41 Yeberqual Melese (ETH) 1:11:33 Betelhem Moges (ETH) 1:10:38 Kiplagat Edna (ETH) 1:08:53 Mary Keitany (KEN) 1:06:38 Mary Keitany (KEN) 1:08:53 Worknesh Degefa (ETH) 1:09:17

BIRELL PRAGUE GRAND PRIX | WOMEN

10 km race 1996 Laban Chege (KEN) 1997 Paul Tergat (KEN) 1998 Paul Tergat (KEN) 1999 Antonio Pinto (POR) 2000 Miroslav Vanko (SVK) 2001 Haile Gebrselassie (ETH) 2002 Paul Tergat (KEN) 2003 Simon Kiilu (KEN) 2004 Wilson Kiprotich (KEN) 2005 Stanley Kipkosgei Salil (KEN) 2006 Wilson K. Kebenei (KEN) 2007 Wilfred Kipkoe Taragon (KEN) 2008 Vitalij Rybak (UKR) 2009 Marwa Dickson Mkami (TAN) 2010 Mourad Marofit (MAR) 2011 Philemon Limo (KEN) 2012 Henry Kiplagat (KEN) 2013 Daniel Chebii (KEN) 2014 Geoffrey Ronoh (KEN) 2015 Daniel Chebii (KEN) 2016 Abraham Kipyatich (KEN) 2017 Benard Kimeli (KEN)

2011 2012 2013 2014 2015 2016 2017

Tadelech Bekele (ETH) 1:10:54 Hurtesa Kedija (ETH) 1:12:10 Moges Betelhem (ETH) 1:12:31 Rose Chelimo (KEN) 1:12:01 Ashete Bekere (KEN) 1:10:40 Agnes Jeruto Barsosio (ETH) 1:09:53

RUNCZECH | ACTIVITIES 2017

RUNCZECH RUNNING LEAGUE: EVERYONE HAS THE CHANCE TO WIN HERE In our never-ending quest to encourage more people to get out and participate in races, we have come up with a wonderful new way to motivate runners by having them compete not with elite athletes, but with members of their own professions, adding an extra shot of adrenaline to the race. And giving them a real chance of making it to the top. The unique RunCzech Running league ranking system is split according to sex, age and, most significantly, profession, meaning you can be the fastest manager, doctor, bus driver, hairdresser, etc. The runners are awarded points for each completed race. To be included in this special ranking they have to complete at least three races during a single year. A special algorithm also allows women to compete on an equal footing with men. So even if you’re not the fastest runner in the world, you can still be a star.

FIRST IN MY CLASS

68 PROFESSIONS WOMEN CAN BEAT MEN 26,283 LEAGUE PARTICIPANTS BE THE FASTEST BREW MASTER, PILOT OR BAKER

LIFESTYLE

JOIN US AND WIN!

JSEMVITEZ # – 18 –

RUNCZECH | ACTIVITIES 2017

WE VALUE LOYALTY AS MUCH AS YOU DO All the brave souls who manage to complete all seven RunCzech races (not including the O2 Prague Relay) can look forward to picking up some prestigious awards, and are dubbed RunCzech Stars. In 2017 a total of 167 men and women –faithful followers– earned the title.

LIFESTYLE

– 19 –

RUNCZECH | ACTIVITIES 2017

O2 PRAGUE RELAY, PARTY IN STROMOVKA The O2 Prague Relay is one way that we embrace not only the runner, but the runners’ friends, colleagues and their families.

By hosting a party, picnic and concert (with a bit of exercise thrown in) and by making this a two-day celebration, we are expanding our market and introducing young people to the fun of belonging to a running culture.

PRAGUE RELAY

YEAR 2017

6 008 RUNNERS

Teams are made up of four members, relays with each runner racing five kilometres, after which they can tuck into Picnic Boxes full of food and drink. Participants also get a race t-shirt, start bag, finishing medal plus the chance to attend a closing concert, and above all enjoy a lovely afternoon with friends or colleagues.

5 708 COMPETITIVE | 300 NON-COMPETITIVE 1 DAY AC SLOVAN LIBEREC - 1:07:50 2ND DAY ŠTEFKO RUNNING TEAM - 1:04:16 ST

91% 9% 56% 44%

local

men

LIFESTYLE

Next: 13–14 June 2018 Edition: 3rd Distance: 4 × 5 km Capacity: 4 000 + 4 000 runners (2 000 teams) Bambiny Run: 150 + 150 children

Team Box: Exclusive partners’ area located close to the start line, a convenient base provided by Johnny Servis.

Capacity 50 people. Catering provided by Hilton Prague.

– 20 –

foreign

women

15 - 35

36 - 45

Age 46 - 55

56 - 65

66 +

56,7 %

32,9 %

9 %

1,3 %

0,1 %

number of runners by region

1 % 2 %

4 %

2 % 58 % 2 %

18 %

2 % 2 %

2 %

2 %

2 %

2 %

1 %

RUNCZECH | ACTIVITIES 2017

ENERGY AT WORK Bring along the whole company for an action-packed day! Energy at Work gives your employees the opportunity to get fitter both physically and mentally, which translates to greater verve and efficiency in the workplace, enhanced internal communications and a better overall team. All through our personalised and interactive programme comprising sporting as well as non-sporting challenges!

ACTION-PACKED DAY AT THE RUNNING MALL Bring your staff in for a fun and informative day featuring a diverse fitness program, refreshments and professionally led training.

RUN FROM YOUR OFFICE

O2 PRAGUE RELAY

To make the training even easier, we will come to you and head out on a training run starting from your office.

The entire training culminates with 4-member relay teams, not just running together, but also working as a team, building camaraderie and having a blast at the same time.

TEAM BOX As part of the O2 Prague Relay, you have the chance to book a fully-furnished base tent just for your group, providing comfort, snacks, refreshments and a place to rally your team and supporters.

LIFESTYLE

– 21 –

RUNCZECH | ACTIVITIES 2017

THE “RUNNING MALL” RUNNING CENTER The “Running Mall” Running Center is a meeting place for some of the finest distance runners in the world. But it’s also a portal of sorts, a gateway to running for people just getting into the sport. Housed in Prague’s hip Holešovice District, very near Stromovka and Letná parks, it offers yoga, pilates, weight training, running advice, an adidas store and, of particular interest to partners, an opportunity to create a dialogue with people who are passionate about their sport, and grateful for anyone who supports it.

RUNNING YOGA

FUNCTIONAL TRAINING SESSIONS

WORKSHOPS AND SEMINARS

ADIDAS STORE

LIFESTYLE

RUNNING TRAINING SESSIONS

– 22 –

RUNCZECH | ACTIVITIES 2017

RUN WITH THE MATTONI FREERUN While participating in a half marathon with 11,000 other runners can be exhilarating, sometimes a solitary run, or a run with a friend is just what people need. In an attempt to connect with all runners and prospective runners regardless of their mindset, we have created the Mattoni FreeRuns. Eighty five official, certified courses around the Czech Republic, thirty of which allow runners to train with a coach. All free of charge.

WHY RUN WITH MATTONI FREERUN? •

5 km courses

•

Official courses certified by the Czech Athletic Association

•

85 courses all around the Czech Republic

•

You can run anytime

•

Runs and maps on the RunCzech mobile app

•

Safe courses for everyone

•

Special FreeRun events

•

Kilometer counter feature built into the app

•

Running groups with coaches

•

All for free...

LIFESTYLE

– 23 –

RUNCZECH | ACTIVITIES 2017

dm FAMILY RUNS Our dm family runs with 16,014 runners take place on easy 3K courses, a race that anyone—including children— can enjoy. We created it as a way of lowering the barriers to participation, expanding our running community, and increasing opportunities for our partners to connect with runners—when they’re having fun! Considering the preference we’re seeing for shorter more recreational runs, this puts RunCzech ahead of the pack.

NEXT EDITION 5. 5. 2018

19. 5. 2018 2. 6. 2018 23. 6. 2018 15. 9. 2018

dm family day in Prague Stromovka park Full-day programme for families and kids plus a concert and Walk with dogs dm family run in Karlovy Vary dm family run in České Budějovice dm family run in Olomouc dm family run in Ústí nad Labem

LIFESTYLE

NUMBER OF PARTICIPANTS IN 2017 – 16,014

– 24 –

RUNCZECH | ACTIVITIES 2017

A RUN EXCLUSIVELY FOR WOMEN Women are embracing the sport of running at a phenomenal rate. As we see more women rising through the corporate ranks; as we see more women becoming entrepreneurs; as we see more women becoming politically active and otherwise asserting themselves in society, it made sense to us that they should have their own race. The adidas Women’s Race 5 km. It’s a chance to celebrate sisterhood, athleticism, and the determination of women around the globe. Watching 2,091 women racing through the streets of Prague, you can’t help but think that they are becoming an ever-greater force in the world. And that the world might be better off because of it.

NEXT EDITION: When: Saturday 8th September 2018 at 6 p.m.

Where: Republiky square, Prague Capacity: 3 000 runners Distance: 5 km

NUMBER OF RUNNERS IN 2017 – 2,091

LIFESTYLE

– 25 –

RUNCZECH | ACTIVITIES 2017

JUNIOR MARATHON CHAMPIONSHIP There’s a saying, “Strong is the new cool.” And plenty of teenagers are buying in. Just look at participation numbers for our Junior Marathon Championship. Admittedly, with members of 10-person teams each running a 4.2-kilometer leg, it’s a long way from a marathon. But they’re doing it. They’re assembling teams. They’re training. And they’re doing it. With this race, we’re reaching people at a time when they’re forming opinions and habits that will stick with them for a lifetime. Our hope is to imbue in them a love of running. And an appreciation for people like you who make it possible.

NEXT EDITION SEMIFINALS: 9 April 10 April 11 April 12 April 13 April 16 April 17 April 18 April 19 April 23 April 24 April 25 April 26 April

Pardubice Plzeň České Budějovice Karlovy Vary Liberec Brno Zlín Olomouc Ostrava Praha & Středočeský kraj Ústí nad Labem Hradec Králové Jihlava

FINALE: 6 May held as part of the

Volkswagen Prague Marathon

PROJEC TS

NUMBER OF RUNNERS IN 2017 – 14,780

– 26 –

RUNCZECH | ACTIVITIES 2017

SPECIAL RUNCZECH PROJECTS RACE EXPOS The expo is a must-stop for participants in our various races. It’s where runners come not only to pick up their start numbers, but to learn. To learn about new training techniques. To learn about new technology and new more efficient gear. To learn about our other events. It’s a great opportunity for them to learn about our partners’ products, too.

NUMBER OF VISITORS IN 2017: 144,609

MARATHON MUSIC FESTIVAL Music has long provided a kind of drumbeat for runners, helping them put one foot in front of the other, mile after mile. But in an age when more runners are doing this for the shear enjoyment of it, music matters even more. The more running can feel like a party, the more runners like it. The more running feels like entertainment, the more participation we can expect. That’s why, in addition to our giant post-race music festival, singers, bands and DJs are posted every few hundred meters along the course.

NUMBER OF BANDS IN 2017: 133

RUNCZECH GUEST RACE 2017 The Guest Race concept gives RunCzech runners a chance to accrue additional points in the RunCzech Running League ranking after the RunCzech season is over. In past years, guest runners have competed in the Kosice Marathon, New York Marathon, Beijing Marathon and Berlin Marathon.

– 27 –

PROJEC TS

In 2017 it was the Valencia Marathon – one of the most spectacular and popular marathons in southern Europe.

A group of almost 40 runners (who completed at least three RunCzech races in 2017) enjoyed a race weekend there.

RUNCZECH | ACTIVITIES 2017

THE RUNCZECH TEAM AND VOLUNTEERS: A HIDDEN FORCE From January to December, morning to night, a team of around forty individuals works hard to ensure our RunCzech Running League runners come away with an unforgettable experience. And on race day, dozens of freelancers and hundreds of volunteers, all embrace the same goal – to organise the perfect race! Our volunteers are a kind of hidden force at races, selflessly helping out everywhere you could think of. And we are eternally grateful to each and every one of them – for their assistance, smiles and boundless optimism. Thank you volunteers!

NUMBER OF VOLUNTEERS 2017: Sportisimo Prague Half Marathon.............................. 1 110

O2 Prague Relay ............................................................. 425

Volkswagen Prague Marathon ................................. 1 790

Mattoni Olomouc Half Marathon ................................ 925

Mattoni Karlovy Vary Half Marathon.......................... 660

Birell Prague Grand Prix ................................................ 715

Mattoni České Budějovice Half Marathon ................. 760

Mattoni Ústí nad Labem Half Marathon .................... 660

PROJEC TS

Overall 7 045 volunteers

– 28 –

RUNCZECH | ACTIVITIES 2017

RUNNING FOR A GOOD CAUSE Contributing to non-profits who are helping people in need is, in one respect, just like running. Both are great for the heart. At RunCzech, we feel we have an obligation as a good corporate citizen to support worthwhile causes. For us, that makes the hard work we do even more satisfying. What’s more, we have created a platform for others who want to help—our Charity Runs. Runners can visit a list of participating not-for-profits on our website – Salvation Army, Light for the World, Rubikon Centrum, Olga Havel Foundation, Let’s give children a chance, ERGO Aktiv and others – and take steps to make their runs matter even more by raising money for the cause of their choice.

GOOD CAUSE RUNNERS Dozens of runners selected a cause to run a race. And we salute those who helped make a difference in the lives of people less fortunate than themselves. But as we enter a year in which we will register our one-millionth runner, we need to do more. Our mission is not only to make the Czech Republic a better place to run. But to make it a better place to live.

THOUSANDS HAVE RAISED MILLIONS 7,573 RUNNERS FOR A GOOD CAUSE 49 NOT-FOR-PROFIT PARTNERS 7,612,850 CZK (296,566 EUR) RAISED FOR CHARITY

RUNNING FOR REDEMPTION

– 29 –

PROJEC TS

Our Yellow Ribbon Run highlights the importance of being open to the possibility of employing people in spite of their criminal records. It’s a controversial program. But allowing people who are completing their prison sentences to compete in their first race gives them something vastly more beneficial than jail. It gives them a second chance.

RUNCZECH | ACTIVITIES 2017

WHERE ARE WE HEADING? THE RUNNING PERSPECTIVE Runners in America popularized long-distance races back in the 1960s and 70s. And they drew more and more runners with each passing year. By the end of the 1990s, Europe, aided by strong GDP growth and an open-border policy, had firmly embraced the sport. And the crowds are a testament to how well it’s thriving today. But it’s clear to anyone who’s paying attention, that significant changes are taking place, all for the better. Running as a sport is growing in its appeal to a bigger, broader audience. A third wave of running. Not marathoners, necessarily. But people who see running not as a grueling challenge. But as lifestyle.

DISTANCE PREFERENCE MEN

WOMEN

till 5 km

13 %

30 %

5–10 km

46 %

53 %

5–10 km

10–15 km

31 %

13 %

10–15 km

15–30 km

6 %

1 %

15–30 km

over 30 km

1 %

0 %

over 30 km

don’t measure

3 %

3 %

don’t measure

till 5 km

OUTLOOK

Source: Srovname.cz

– 30 –

RUNNERS OF TODAY TEND TO PREFER SHORTER DISTANCES

RUNCZECH | ACTIVITIES 2017

A BRIEF OUTLOOK ON EUROPE • 480 million inhabitants with relatively high disposable income • App. 48-52 million people (age 15/64) are involved in running in the EU • 14 billion EUR per year are spent for running related products • Higher participation in Denmark vs. potential for growth in Italy • Higher participation of women in Scandinavia vs. potential for growth of women in Spain Source: Running Across Europe, 2015

TERRAIN PREFERENCE MEN

WOMEN

City

27 %

33 %

City

Nature

46 %

42 %

Nature

City park

21 %

21 %

City park

Treadmill

2 %

1 %

Treadmill

Track

1 %

1 %

Track

Bicycle path

3 %

2 %

Bicycle path Source: Srovname.cz

RUNNERS ENJOY JOGGING IN NATURE

NOW WE ARE IN THE 3RD RUNNING WAVE • • • •

From organized competitive runners to lifestyle runners Younger, with motivation to have fun Special running distances (relay, trails, urban) From competing to completing

OUTLOOK

– 31 –

RUNCZECH | ACTIVITIES 2017

ECONOMIC IMPACT OF OUR RACES Prague has long been one of Europe’s most attractive destinations, and RunCzech events held here have most definitely benefited. But for races outside the capital, the opposite is also true, that RunCzech events have stimulated local economies. Events held in Karlovy Vary, České Budějovice, Olomouc and Ústí nad Labem—beautiful places that happen to be off the well-worn tourist paths—contribute mightily to tourist numbers rising and local economies prospering.

Plus, races from all 5 cities regularly draw extensive live TV coverage. Hundreds of articles are published online and in print media about the different locales. Thousands of foreign runners, tourists and journalists converge on towns that would otherwise be undiscovered by many runners. And local restaurants, hotels, markets shops and public transportation all flourish as a result.

ECONOMIC IMPACT IN 2017 – REGIONS

79,289 VISITORS

2,45 MIL €

62

GROWTH OF LOCAL PRODUCTION

NEW PERMANENT JOBS CREATED

8,6 MIL € PARTNERS

VISITOR SPENDING

– 32 –

RUNCZECH | ACTIVITIES 2017

ECONOMIC IMPACT IN 2017 – PRAGUE

123,927 VISITORS

12,5 MIL € VISITOR SPENDING

8,6 MIL €

197

GROWTH OF LOCAL PRODUCTION

NEW PERMANENT JOBS CREATED

– 33 –

PARTNERS

* All values are derived from inputs from 2014. To calculate the economic impact of our activities, we use our own statistical data about runners registered at our races. Basic data regarding visitor spending is derived from data supplied by GfK, CzechTourism and the Czech Statistics Office. The analysis was processed by independent analytical company Economic Impact headed by MgA. Ing. Tereza Raabová, Ph.D. pursuant to the internationally recognised method of Hamburg University recommended by the Czech government for analysing economic impact.

RUNCZECH | ACTIVITIES 2017

CITIES, INSTITUTIONS AND RUNCZECH Five cities across the Czech Republic host eight RunCzech running events throughout the year. Prague with four races including the famous Volkswagen Prague Marathon, Karlovy Vary, České Budějovice, Olomouc and Ústí nad Labem.

They were selected for their unique charm, but also for their common passion for running. The enthusiasm that city and regional officials have shown for our work, and the support they’ve provided to race participants has been astounding. And for that we are all eternally grateful.

BENEFITS OF RACES FOR CITIES AND REGIONS • Promotion of cities and regions via live TV broadcasting • Tens of thousands of visitors during race weekend • Millions in new revenue generated from visitors, stimulating local economies • Positions cities and regions as places supporting a healthy, active lifestyle • Special projects offer races for children, handbikers, and sports clubs. Plus, activities for local schools and volunteer opportunities.

INSTITUTIONAL SUPPORT

PARTNERS

• The European Union in the Czech Republic has long been an ardent supporter of the Junior Marathon.

• The Czech Athletic Federation enthusiastically promotes the Junior Marathon to its members. It also provides certifications for all 85 Mattoni FreeRun courses and „Fitness running trainer“certification.

• CzechTourism supports us strongly in promoting Prague and especially regional races among runners and tourists both in the Czech Republic and foreign markets.

• The Ministry of Education, Youth and Sports also strongly supports and promotes the Junior Marathon.

– 34 –

RUNCZECH | ACTIVITIES 2017

WHAT DOES IT TAKE TO RUN A MARATHON? If you ask runners, they’ll tell you it takes months of training and mental preparation. Blisters, sore muscles, and constantly fighting the urge to quit. But if you ask us, we’d tell you that it also takes the support of people—corporate partners—who care enough about runners to give them this gift. Here’s what our partners have given to make running in the Czech Republic such an extraordinary experience.

TITLE PARTNERS – 1,119,751 EUR AVERAGE MEDIA VALUE PROVIDED BY RUNCZECH TO ITS TITLE PARTNERS

measured by OMD

A DRIVING FORCE BEHIND THE MARATHON Volkswagen’s support of the Prague marathon over the past 15 years has been a lifeline for our events. A chance to introduce more and more people to the joy of running. At the same time, it also tells you everything you need to know about Volkswagen. About their dedication to quality and strong sense of loyalty. Because of our shared values, we have been able to attract almost one million participants to RunCzech events since our inaugural run. On behalf of all of them and ourselves, we’d like to say thank you. Thank you. A million times, thank you.

ALWAYS A STEP AHEAD RunCzech and adidas are two organizations that believe passionately in the power of running. Two organizations who are constantly looking for ways of making the running experience better for everyone. Elite athletes. Sunday morning joggers. And everyone in between. The symbol of our shared values comes, not surprisingly, in the form of a shoe.

One specially crafted for RunCzech by adidas. Other races feature event t-shirts and other tie-ins. But specially-crafted shoes? One more place that adidas and RunCzech are at the front of the pack.

THE WATTER OF LIFE

– 35 –

PARTNERS

Mattoni has been a partner of RunCzech events for nearly 25 years. They have not only been refreshing runners, desperate for a cool drink. They have been equal partners in the RunCzech mission to make the Czech Republic a healthier place by supporting the creation of more than 80 FreeRun courses across the country. Courses that are precisely measured, beautifully groomed and, in many cases, staffed with running coaches who can help make you a more efficient, productive and happier runner. Very cool.

RUNCZECH | ACTIVITIES 2017

TITLE PARTNERS

volkswagen adidas STARS STARS SUPPORTING It may be called the Sportisimo Prague mattoni Half Marathon—with a women’s world record to its

credit. But when it comes to their support, Sportisimo doesn’t do anything halfway. Their total commitment to promoting a healthy lifestyle is most evident in their Sportisimo Stars program. Fourteen runners, chosen at random from among registrants to receive special coaching from acclaimed running coach Tomáš Ondráček. Follow their progress by visiting www.sportisimo.cz/hvezdy.

A TOAST TO COMPASSION The Unstoppables project helps disabled people live an active life. Thanks to Birell, the 13 Unstoppables can do sports, live their dreams, and face any challenge. For each person who runs through a special gate during the race, Birell donates CZK 5 toward the purchase of sports equipment for the Unstoppables.

CALLING ALL RUNNERS

PARTNERS

The O2 Prague Relay has become one of the highlights of our running season. Since we opened the race up to everyone (not just corporate teams) participation has jumped by 41,5%. In fact, there’s so much enthusiasm for the run that we had to turn it into a twoday event. O2 clearly buys into our mission to get more people running. More friends out celebrating the joys of being fit together.

PARTNERS

– 36 –

RUNCZECH | ACTIVITIES 2017

OFFICIAL PARTNERS – 358,013 EUR AVERAGE MEDIA VALUE PROVIDED BY RUNCZECH TO ITS OFFICIAL PARTNERS

measured by OMD

dm’s support helps us turn running into a joyful family affair, hosting Fun Runs across the country.

Hilton provides world-class accommodations and vital runner services for our elite athletes and amateur runners alike.

UniCredit Bank is indispensable when it comes to helping us process your registration. Fast. Accurate.

Efficient.

Direct flights from Beijing to Prague. With Hainan Airlines renowned Skytrax five-star service you avoid changing planes, save time and arrive refreshed.

Gatorade isotonic drinks are giving energy to the best athletes in the world. At our orange colored refreshment stations all our runners are able to taste the same service during their race.

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PARTNERS

PARTNERS

RUNCZECH | ACTIVITIES 2017

OFFICIAL PARTNERS Speedy railway service with special offers for runners makes it easy to experience the vast beauty of this amazing country.

Help Desks extend a gracious welcome to runners from the moment they land in the Czech Republic.

With frequent, reliable service across Europe, CSA gets you to Prague and back home—or to your next race— on your schedule.

Protecting runners’ investment by providing insurance against injuries and other causes for cancellation.

PARTNERS

Johnny Servis is not just a partner but our official race co-organizer. Thanks to them we are able to stage beautiful –and sanitary– races for thousands.

MEDIA PARTNERS

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RUNCZECH | ACTIVITIES 2017

OFFICIAL MEDIA PARTNERS – 300,244 EUR AVERAGE MEDIA VALUE PROVIDED BY RUNCZECH TO ITS OFFICIAL MEDIA PARTNERS measured by OMD

Czech television and its sports network, ČT Sport, bring the thrill of the races to homes throughout the Czech Republic.

Seznam´s Info Point is a place for everyone, both runners and spectators, who want to get all the necessary information or just relax and have fun during the race day.

Radiožurnál broadcasts live reports from the Volkswagen Prague Marathon, along with running news and insightful commentary.

Our pre-race event guide is published courtesy of Hospodářské Noviny providing essential information to runners and spectators.

The world’s pre-eminent business magazine carries an annual RunCzech running calendar, helping runners stay informed. Helping us do better business.

Before each race day, Deník produces a beautiful multi-page insert that showcases the grandeur of our events across all the regions.

The Reportér Foundation connects runners to charitable causes, making their run much more meaningful.

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PARTNERS

MEDIA PARTNERS

RUNCZECH | ACTIVITIES 2017

RUNCZECH RUNNING LEAGUE 2018 SPORTISIMO PRAGUE HALF MARATHON 7 APRIL

VOLKSWAGEN PRAGUE MARATHON 6 MAY

MATTONI ČESKÉ BUDĚJOVICE HALF MARATHON 2 JUNE MATTONI OLOMOUC HALF MARATHON 23 JUNE

MATTONI KARLOVY VARY HALF MARATHON 19 MAY

PRAGUE RELAY 13 – 14 JUNE BIRELL PRAGUE GRAND PRIX 5 & 10 KM 8 SEPTEMBER

www.runczech.com – 40 –

MATTONI ÚSTÍ NAD LABEM HALF MARATHON 15 SEPTEMBER