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November 28- December 1, 2017 AustiN coNveNtioN ceNter The Running Event 2017 will bring together the entire running industry with engaging speakers, 4 days of networking, and over 250 exhibitors.
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CHICAGO RETAIL CONSOLIDATION JACKRABBIT GOES ROGUE
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In Competitive Chicago, the Market Consolidates
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Fleet Feet Sports Chicago and Naperville Running Company are strengthening their positions in the Chicago area.
alen Rupp and Tirunesh Dibaba were the winners of the Chicago Marathon last week, overwhelming a strong field. But what was also noteworthy about the race held on a warm and sunny day, was that some of the world’s best runners dropped out along the way. What happened in the race is also happening in the Chicago run specialty market, long regarded as one of the most competitive in the country. In the past month, two long-standing stores, Universal Sole on the north side of Chicago and The Runner’s Sole in La Grange, IL, have shut their doors. These closings follow the closing last year of Run Today in Glen Ellyn, removing four stores from this crowded competitive market. Meanwhile, Fleet Feet Sports Chicago and Naperville Running Company are strengthening their positions. Naperville recently opened a store in Wheaton in an old train depot. And Fleet Feet is planning to move its Old Town flagship to a new location less than two blocks away from its current site. “It’s a tough market and I decided I couldn’t afford to do it as a hobby,” said Joel Feinberg of Universal Sole, who closed his Chicago store at the end of September after closing a previous store in 2014. “We have to compete with other running stores, big boxes and our own vendors, so it became increasingly challenging.” Feinberg will stay in the running business. His events company owns 15 events and he has also taken on a role as VP of Marketing for the Chicago Area Running Association. Meanwhile, Dave Zimmer of Fleet Feet Sports Chicago is strengthening his market position. Early last year, Zimmer
RUNNING INSIGHT® is a registered trademark of Formula4Media, LLC. © 2017 all rights reserved. Running Insight is published twice each month, is edited for owners and top executives at running specialty stores and available only via email.The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Formula4Media, LLC, P.O. Box 23-1318, Great Neck, NY 11023. Tel: 516-305-4709.
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traded six of his races, The Soldier Field 10 Mile, BTN Big 10K, Rudolph Ramble, Magnificent Mile Half Marathon, Pumpkins in the Park and Ravenswood Run 5K to RAM Racing for its run specialty store in Deerfield, IL. The trade increased Zimmer’s store total to seven and over the past year, he has taken major steps to increase his stronghold in the market and making his business more profitable. At the Deerfield store, Zimmer and his wife Lisa, got out of the low margin bicycle business. And before the end of the year, Fleet Feet will move its flagship Old Town store down the block to a slightly smaller location. That and other moves will Growing stores like Fleet save Fleet Feet Chicago Feet Chicago are also more than 25 percent on its able to wield more clout with vendors, which gives annual rent bill, according to them an edge on smaller Zimmer. stores in their markets. “We see opportunity,” Zimmer told Running Insight, “but we’re also realistic about the challenges that all retailers face and know we need to run our business smarter.” Growing stores like Fleet Feet Chicago are also able to wield more clout with vendors, which gives them an edge on smaller stores in their markets. Smaller stores say that the bigger stores get priority at marathon expos, such as Chicago and also gobble up marketing dollars for particular regions, which allows them to grow their dominance. In response to those comments, vendors say they are supporting the stores that can drive sales and expect those market dynamics will continue. n Jeff Nott....................................jnott@formula4media.com Jeff Gruenhut...................jgruenhut@formula4media.com Christina Henderson..... chenderson@formula4media.com Katie O’Donohue..........kodonohue@formula4media.com Sam Selvaggio.............. sselvaggio@formula4media.com Daemon Filson......................dfilson@formula4media.com
Editor-in-Chief......... Mark Sullivan: msullivan@formula4media.com Managing Editor............. Cara Griffin: cgriffin@formula4media.com Publisher......................Troy Leonard: tleonard@formula4media.com BACK ISSUES runninginsight.com
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JackRabbit Goes Rogue; Acquires Austin Stores
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Photos: roguerunning.com
ackRabbit has completed the acquisition of the Austin-based retail store operations of Rogue Running. The Rogue Running retail operations will operate under the name Rogue Running by JackRabbit. Rogue Running will continue to own and operate its training centers and travel business under Rogue Running and Rogue Expeditions. The addition of Rogue Running by JackRabbit expands the JackRabbit footprint in the state of Texas to nine stores with two in the Austin market. JackRabbit now operates 63 retail stores in JackRabbit 17 states along with its now operates ecommerce platform 63 retail stores www.jackrabbit.com. in 17 states Rog ue Run n i ng along with its started as a training ecommerce business for runners platform. in 2004 and quickly expanded into a retail business that is deeply rooted in the Austin, Texas community. “Rogue Running has such a deep heritage within the Austin running community and are truly running enthusiasts and experts. We could not be happier to have their retail operation join our Jackrabbit team,” said Bill Kirkendall, CEO of JackRabbit. JackRabbit is owned by CriticalPoint Capital, a private investment firm based in Manhattan Beach, CA. n
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On the Road
A Look Inside Rush Running Company’s Shoe Museum / By Daniel P. Smith
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The Man Behind the Museum
Noteworthy Shoes
A Lofty Space
When Mike Rush (pictured above) moved his flagship Rush Running Company store in Bentonville, AR, into a new two-story, 10,000-square foot shop in 2015, he did more than provide his customers a more spacious and modern run specialty store. He also offered a history lesson in running shoe design coupled with a celebration of the sport’s history. The Rush Running Company’s shoe museum features approximately 250 footwear models ranging from 1920s-era leather track spikes to a prototype of the first commercially available 3D printed running shoe. According to Rush, the vast collection of footwear spanning decades and brands traces the evolution of running footwear, providing rich “insights on where we’ve been and where we’re going.”
The museum features footwear Rush and members of his team have collected through the years as well as donations from some of the nation’s earliest run specialty store owners, including Bob Roncker in Ohio and Gary Smith of Easy Runner in Arkansas. Noteworthy models include several pre-1950s leather track spikes, 1950s Karhu spikes, Nike Pre Montreal, Nike Oregon Waffle, Nike Pegasus 1, New Balance 320, Brooks RT-1, Saucony Hornet, Adidas Marathon Trainer, Brooks Chariot, Reebok Aztec, Hoka One One Hubble and a prototype of the New Balance Zante Generate. With a constant eye on adding distinctive models to the collection, Rush recently secured one of Mizuno’s first shoes featuring its Wave technology, the Wave Laser.
The museum is located on the store’s second level, covering a loft space viewable from the store’s showroom floor. Rush and his staff regularly invite customers, out-of-towners and track geeks upstairs to tour the space, which sits adjacent to the store’s vendor conference room. “People get pretty geeked when we take them up there,” Rush says.
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The Rush Running Company’s shoe museum features approximately 250 footwear models.
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Rush Runing Company’s Shoe Museum (continued)
Historic, Vintage Shoes
Collectibles
Nike Monitor 1000
Rush and his team, including the store’s operational and administrative chameleon Stuart Jackson, tag each shoe with a thumbnail report on its history and fun facts. Most museum visitors, Rush says, are enamored with the older footwear, which he defines as pre 1980s. “One of my favorite things is to bring an old-school runner up here and have them see a shoe and say, ‘Hey, I had those,’” Rush says. “There’s always a bit of wonder in that moment.”
While certainly shoe-centric, the museum features an assortment of other running-related items that celebrate the sport and its illustrious history. There’s a shot and discus from the early 1900s, a piece of track from the 1996 Olympic Games in Atlanta, Penn Relays event programs, collectible track-and-field cards from 1908 and a photo book from the 1936 Olympic Games in Berlin. “I’m just a geek and collect anything track and field,” Rush confesses.
One particularly notable non-footwear item in the museum is the Nike Monitor 1000 Electronic Fitness System, an ambitious prelude to today’s ubiquitous fitness trackers. The multi-wired contraption described itself as a “sophisticated pedometer.” Part watch, part computer and part heart rate monitor, the system promised to measure distance, speed, pace, elapsed time and heart rate years before Garmin, TomTom and their GPS brethren appeared in the running specialty channel.
Adidas Waltzer
New Balance Trackster
Turntec Apex
The museum displays its footwear in chronological order, a process that begins with an Adidas Waltzer sprint spike from 1928. Rush purchased the shoe online from a collector who lived near Herzogenaurach, Germany, Adidas’ home base. “As we were building out the museum in the new shop, this was my first big purchase,” Rush says.
The 1960 New Balance Trackster was not only the first NB shoe to come in multiple widths, Rush says, but also the first running shoe to use a ribbed outsole for increased shock absorption and grip. “It was so different than everything else at the time and looked so cool that people just flipped out when they saw it,” Rush says. “Bob Roncker gave it to me and I’ve loved it ever since.”
The museum showcases the hits and misses in footwear design, including novel, but ultimately unsuccessful innovations such as the 1985 Turntec Apex. The shoe featured a replaceable outsole that allowed users to attach, through Velcro, a new outsole. “It was a clever idea that didn’t go so well,” Rush says.
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Rush Runing Company’s Shoe Museum (continued)
Adidas Tubular 4
EB Brutting Lydiard Road Runner
Nike Waffle Roller Skate
The Adidas Tubular 4 is another of the museum’s most unique possessions. Released in 1993, the Tubular 4 featured four numbered chambers mounted on the bottom of the shoe, acting as both midsole and outsole. Users could inflate each of the air chambers to their own preference. Overpronators, for instance, could pump up the two medial chambers for extra pronation control while leaving the lateral chambers relatively soft. The shoe, which had limited distribution in run specialty shops, retailed for $200 – approximately $340 by today’s figures.
Jackson, an avid shoe geek himself, has a particular fascination with the EB Brutting Lydiard Road Runner. A collaboration with legendary New Zealand-based coach Arthur Lydiard, the 1970 model shoe features a kangaroo leather upper. Models of the shoe are still being made today unchanged, Jackson says.
What footwear most draws customers’ eyes? That’s easy, Rush says. “Far and away, it’s the 1977 Nike roller skates, a women’s waffle trainer bolted to a fourwheeled roller skate. People always want to know more about those.” The museum features two of the roller skates in different colors: this yellow and royal blue option and a white and red pair.
What footwear most draws customers’ eyes? That’s easy, Rush says. “Far and away, it’s the 1977 Nike roller skates.”
Stuart Jackson While the museum is undoubtedly fun and quirky, Jackson (pictured with the 1960 New Balance Trackster and a prototype of the New Balance Zante Generate, the first 3D-printed running shoe to be made commercially available) and Rush insist it’s just as educational, spotlighting nearly a century of running footwear engineering and design. “Looking at these shoes, you can see man’s struggle to find the best thing to put on human’s feet for bipedal locomotion,” Rush says. “You see thick and thin, crazy looks, novel ideas to solve common problems, the swings from minimalism to maximalism and how different brands have different ideas to keep us moving forward and injury free.”
In the museum, you can see how different brands have different ideas to keep us moving forward and injury free.
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Race Director University to Host Program Prior to The Running Event
About Race Director University Race Director University is the first national certification program for race directors, established in 2012. Road Race Management is a non-regulated industry. There are no academic degrees offered to signify an individual as a “race director.” Training and development is a lifelong learning skill, there is no finish line.
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ace Director University, the first national certification program for Race Directors will be holding their Advanced Certification Program - Level III in Austin around The Running Event. The Level III program will be held prior to The Running Event Conference in Austin, TX, November 27 and 28, at the University of Texas at Austin – Thompson Convention Center. The Running Event takes place at The Austin Convention Center November 28-December 1. Attendees at Race Director University can attend TRE at a discounted rate. The goal of Race Director University is to elevate the running industry’s core of race directors, newly hired race directors and prospective race directors from local, regional, state and not-for-profits, parks, running clubs and event and race management services who will enroll in classroom instruction. Level III is advanced training and recommended for anyone with more than five years in the sporting and special events industry. Gregory Evans, president and CEO of Race Director University says the sessions will also benefit those new to the industry looking to gain knowledge or develop an inaugural race without the majority of the work being outsourced.
The Advanced Certification Program (Level III) is parallel to a 400-level course at major university. It was structured for individuals who have at least five years or more experience in fitness, recreation or active lifestyle modalities. The focus of this advanced program integrates specific challenges for the retail running and endurance industry market who also produce or sponsor road races nationwide. This certification is geared toward advancing the race directors’ skills, understanding liability, insurance, public health, communication, signage, diversity, ethics, supervision, surveillance, merchandising and general legal concepts on method and strategy. All attendees will receive instructional materials, t-shirt, list of other attendees, supplies from sponsors and discount registration on The Running Event Conference, November 28 – December 1. Registration for the Race Director University program is $250 until November 11, and then $ 299. Hotel registration is separate and a link will be online at www.racedirectorU.com. n For more information on Race Director University, contact: Gregory Evans, president and CEO, greg.evans@ racedirectorU.com, 630-327-1619
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New Balance Launches NYC Campaign New Balance 1400v5 Marathon
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he TCS New York City Marathon is just a few weeks away, and sponsor New Balance is ramping up its brand presence throughout the city. A new social media and out-ofhome advertising campaign from New Balance promotes the Boston brand’s first year as a New York Road Runners foundation official footwear and apparel partner leading up and through the November 5th New York City Marathon. The NB relationship marks the first time the NYRR has had a foundation partner for all year-round events. Part of the “All Roads Lead to NYC” campaign includes a pop-up New Balance Run Club at 353 12th Street, in the heart of the West Village, from November 2-4. Each day will have a separate theme, starting with the rhythm of distance running on the first day and ending with a focus on fuel for marathon runners on November 4. Besides food, drinks and daily runs, the club will offer limited-edition merchandise. Additionally, New Balance
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NB Launches NYC Campaign (continued) will unveil the NYC Victory Pose, locations throughout the city that invite visitors to celebrate how they would celebrate reaching the finish line. It can be shared on social media via the #RoadToNYC hashtag. Locations for the “pose” include at the TCS New York City Marathon Pavilion on Oct. 29th. Other locations will include select DSW stores and Paragon Sports. Meanwhile, the New Balance Run Concierge will provide a variety of services to runners and their support teams at four locations. At the NYRR RunCenter, visitors will be able to test drive a pair of New Balance running shoes for free and unlock a surprise free gift. At the TCS New York City Marathon Pavilion, any purchasers of a marathonbadged top will be offered free customization. New Balance has commissioned local artists to create murals in each of the city’s five boroughs that celebrate the event through the lens of the borough. The brand’s NYC marathon footwear and apparel line launched in September with everything from graphic T-shirts ($30 retail) to $250 limited-edition jackets. n
Imagery from New Balance’s “All Roads Lead to NYC” campaign. The top left image is an example that features a real runner coming across the finish line in 2016. It is among the images in the campaign that capture authentic runners throwing their hands in the air, becoming a human “Y,” to celebrate the hard work and dedication it took to cross that finish line.
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QUIZ
Can you Change Your Mindset to Promote Growth? By Gregg Frederick
TRE Speaker poses challenging questions
Right: Gregg Frederick CSE, MBA Principal of G3 Development Group, Inc
Follow Gregg on Twitter & Linkedin twitter@g3leadership linkedin.com/in/greggfrederick
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have the privilege of working with executives, sales teams, suppliers and retailers in the run, cycling, outdoor, and other lifestyle industries and I can tell you when I get a call from a prospective client it usually goes something like this “I need your help, the internet is hurting my business” or “that supplier is selling direct, they are stealing our customers” or “I keep hearing retail is dying, I need your help strategizing!” Does any of this sound familiar? What if I told you the opportunity ahead of you and your industry can be tremendous if you decide you want it to be! With the turbulent retail environment, recent bankruptcies, and direct-to-consumer supplier models becoming the norm, it is easy to understand why you feel that way. Couple that with the 48,000 negative thoughts that science tells us is what an average human has every day, and you can see how you can get stuck into what is called a “fixed mindset.” Stanford Professor, Dr. Carol Dweck, wrote the ground-breaking book “Mindset,” where she outlined the difference between a “fixed mindset” and a “growth mindset.” According to Dweck, a fixed mindset is one where you avoid challenges, give up easily, don’t put in the necessary effort to succeed, ignore feedback and feel threatened by the success of others. So, it is not surprising that after many of my initial client consultations, especially retailers lately, I can usually characterize the client as having a fixed mindset, meaning they are stuck in the negativity of their situation and they can’t find their way into a growth mode. Imagine if you do find yourself with a fixed mindset, how it can affect your overall business by directly impacting your employees and customers. Dweck’s biggest contribution came from her work on identifying how success comes from having a “growth mindset.” A growth mindset is characterized as someone who is open to learning, embraces challenges, sees effort as the way to success, learns from criticism, persists in the face of a setback, and finds lessons in the success of others. The ability to allow yourself and your business to open-up and see the opportunities that exists, will propel you into future success, regardless of the external hurdles that you need to overcome to get there. Imagine if everyone reading this can accept getting into a “growth mindset,” you will start to impact everyone around you in your business, including your suppliers, your employees and most importantly, your customers! If each of you collectively began to find the lessons in the success of the direct-to-consumer model, or the Amazonian effect, you will be on your way to changing the mindset of the entire industry one person at a time! I often hear, “mindset training is only for athletes,” but did you know the most successful entrepreneurs and businesses also understand how their mindset and the mindset of their employees directly affects the success of their businesses? So, how do you know where your mindset is? Here is a sample questionnaire that you can ask yourself to understand where your mindset is: TAKE GREGG FREDERICK’S QUIZ ON THE NEXT PAGE
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QUIZ
Can you Change Your Mindset to Promote Growth? (continued) On a scale of 1-5: 1. How optimistic are you about succeeding at retail in the next year? 1 = not very optimistic 3 = 2018 will be the same as 2017 5 = we will be having our best year ever! 2. How easy is it for you or your business to recover from a personal setback or a setback in your business? 1 = I/we let setbacks linger 3 = I/we let setbacks affect us for the next year 5 = I/we quickly reflect on our setbacks, learn from them and move forward. 3. How would you rate your energy level or the energy level in your business? 1 = low energy 3 = good somedays/low others 5 = We rock, we are a fast-paced environment.
Whether you classified yourself as having a fixed mindset or a growth mindset, I look forward to changing your perceptions and helping you and the run industry in an interactive and energizing keynote that will set you into a growth mindset by liberating your belief system at The Running Event 2017 on Tuesday November 28th at 2:30! n
Score: 12-15: You and /or your business is in a “growth mindset” and is headed to a great 2018! 8-11: You and / or your business are happy with the status quo. Remember, if you always do what you’ve always done, you will always get what you always got, or less!
G3 is a consulting service that focuses on engagement strategies through business development, retail development, and human capital development. Gregg will be presenting Change Your Mindset to Promote Growth at TRE 2017 on Tuesday, November 28 from 2:30 PM to 3:30 PM at The Austin Convention Center.
3-7: You and / or your business are in a “fixed mindset” You will need to get intervention immediately or you won’t be successful in the near-future.
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RIA Will Host Shoe Guru Program at TRE17
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ith the support of Superfeet, the Running Industry Association is holding The Shoe Guru program at The Running Event. The Shoe Guru program is designed to help running store associates perfect their shoe fitting skills. The classes will offer Shoe Guru certification and will be held during the TRE conference over the course of two days, Tuesday, November 28, and Wednesday, November 29. Targeted toward experienced shoe fitters, the course is free of charge to RIA members and includes two hotel nights (double occupancy) and complimentary passes to the TRE trade show and other TRE programming. Space is limited to the first 25 stores who sign up for the program. A maximum of two persons per RIA retail store can attend. Here are some questions and answers about the Shoe Guru program. sales floor who already have a strong foundational understanding of biomechanics, footwear componentry, and shoe fitting. The idea is to build on the knowledge base of these key, influential personnel, who can then go back and help build essential skills among your floor staff. What’s included in the programming? The Shoe Guru Certification Course will include 4 total hours of programming and a final project for attendees, to be completed at the show. Attendees will leave with a deeper understanding of the following topics: • Biomechanics in 2017 – Where do we go from here? • Helping Customers Recover from Injuries - What Top Clinicians Wish You Knew Before They Referred Their Patients • Anatomy of A Shoe – How the product development cycle influences you at the Fit Bench • Evolving the Language of Fit — How to leverage information the customer gives you to build trust and offer more personalized recommendations
What is this all about? The RIA Shoe Guru Certification Course goes well beyond a traditional shoe-fitting training session. Rather, it is intended to amplify existing skill sets for experienced shoe fitters. The programming will be informative and thought-provoking, with forward-thinking conversations and a peer sharing attitude. With that premise in mind, the goal is to provide a menu of relevant topics that provide a higher level of foundational understanding for participants. Attendees will be encouraged to return to their stores and share their knowledge with other floor staff. Hence, the Shoe Guru name. Who is it for? The RIA Shoe Guru Certification Course is intended as a master class for experienced shoe fitters. These individuals are leaders on the 24
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Why should I sign up for this? There are 4 Key Benefits to Participating • Amplified Skill Sets - Attendees are exposed to “master class” level of programming that provides a higher level of foundational knowledge • Improved staff training – Shoe Guru’s will be certified to pass on their knowledge to other floor staff • Marketing – Participating stores will receive marketing tools that they can use in-store, on social media, and store website to promote that they have an RIA Certified Shoe Guru on staff • And of course, it’s cost effective. Bringing staff to TRE can be challenging. This is a great way to provide a perk to key staffers, who can learn and also get to enjoy networking and all of the events that TRE offers, all at a dramatically reduced cost. How can I sign up? Contact Terry Schalow of the RIA at terry@runningindustry.org
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Mizuno is introducing the BCRF Wave Rider 21 exclusively at Fleet Feet Sports nationwide.
Running Shorts Mizuno Launches #ProjectZero to Raise Funds for Breast Cancer Research
Throughout the month of October, Mizuno is partnering with the Breast Cancer Research Foundation (BCRF) to launch #projectzero, an initiative raising funds for breast cancer research, highlighting personal stories of strength and showcasing the role sports play in transforming lives affected by cancer. As part of the partnership, Mizuno is introducing the BCRF Wave Rider 21 exclusively at Fleet Feet Sports nationwide. A special edition of the brand’s cornerstone running shoe, the BCRF Wave Rider 21 will be available along with limited edition BCRF t-shirts bearing a custom pink-ribbon shoelace insignia design. The BCRF gear will be available for purchase online and in Fleet Feet Sports retail locations, with $10 from each pair of shoes and $5 from each shirt donated directly to BCRF. In addition, 10 percent of sales from select Mizuno gear purchased from October 1 – October 31 at www.mizunousa.
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Ten dollars from each pair of Mizuno BCRF Wave Rider shoes sold will go to the Breast Cancer Research Foundation.
com/projectzero will also be donated to BCRF. For more information about #projectzero, visit www. mizunousa.com/projectzero. Salming’s Award Winning Trail5
The new Salming Trail5 shoe was honored as the ISPO performance winner in the Trail Running footwear segment. Forty-five judges from thirteen countries and two continents discussed and tested all applications and selected the awardees. The Salming Trail5 is made for technical trail running. The lightweight trail shoe features Vibram MegaGrip and the shoe’s design and construction is based on the Salming Rule of 5 that “steers the shoe design process.” It incorporates the
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Running Shorts (continued) PODCAST: Listen in to a TRE17 Preview Podcast as Mark Sullivan, president of Formula4Media, LLC previews The Running Event conference and trade show in this Sports Insight Extra chat.
TRE17 is set for Nov 28Dec 1 in Austin, TX.
CLICK TO LISTEN
Swedish brand’s Natural Running Support System and has the cushioning properties of Recoil and Recoil R. Saucony Launches Freedom Track Club
Saucony is expanding its commitment to athlete development with the launch of the Saucony Freedom Track Club, a Bostonbased elite running group that the brand says is “dedicated to developing future Olympic hopefuls.” Resources for the new team will include local housing and full access to the Saucony Human Performance and Innovation Lab, a state-of-the-art facility that helps athletes perform at their highest level. The Freedom Track Club will be coached by 2004 U.S. Olympian Tim Broe, who will also act as the club’s program director. The Freedom Track Club will be an integral part of the Saucony brand, assisting with product development, offering biomechanical insight and sharing experiences and progress
with the brand’s online running community. The Saucony FTC will conduct a fall training camp on Martha’s Vineyard. Initial members include: Molly Seidel (Notre Dame), Helen Schlachtenhaufen (Dartmouth), Paige Kouba (Harvard), Tim Ritchie (Boston College), Brian Shrader (No. Arizona), Tommy Curtin (Virginia Tech), MJ Erb (Mississippi) and James Randon (Yale).
Compression Sleeve The graduated Compression Sleeve helps reduce muscle fatigue while increasing stamina to allow for longer distances and faster recovery after workouts. With a high needle count, double welt turned top, and mesh venting they are made for comfort and durability.
Graduated Compression moving from ankle to calf www.hickorybrands.com • www.2ndwind.com • [sales@2ndwind.com] • 800.523.4371 28
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