TRE21 Event Planner by Running Insight

Produced by:

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The Official #TRE21 Event Planner November 30 — December 2, 2021 Austin Convention Center / Austin, TX

4 A Note from Event Management 6 What to Expect at #TRE21 8 All Secure Standards 10 Schedule at a Glance 11 Mobile App 12 Donate Your Hustle 14 Education 22 Networking Opportunities 24 New & Noteworthy 30 Opening Night Reception 32 Training Camp (TRE Theater) 34 New Product Showcase & Sock Bar 36 Indie 5K 40 Best Running Stores of 2021 Celebration 44 Guide to Austin 60 Your Guide to Registering 62 Exhibitor Directory 70 Floor Plan 72 Save the Date for #TRE22

WELCOME

Dear Running Industry,

always struggle to begin these letters, because I get stuck on how to address our readers. “Industry” doesn’t feel right. It may be the correct term, but it doesn’t speak to the support, compassion, warmth and peer-sharing this group has given each other the past two years. You’re a community — a strong, resilient and inspiring one at that. The following pages will give you a look into how we are finally bringing this vibrant community together again.

Christina Henderson Executive Director

TRE Team Brian Cuthbert Group Vice President Wes Doane Event Director Candace Letizia Marketing Manager Genae Salinas Sr. Marketing Coordinator Glenn Dulberg Account Executive Daemon Filson Account Executive Michael Jacobsen Editor, Running Insight Kara O’Brien Conference Manager Julie Roopenian Conference Coordinator Hannah Schnyder Marketing & Sales Coordinator

Consumers are expecting more from you — and you should expect more from us. We understand that your time is incredibly valuable, so we have made updates and enhancements that elevate your experience at The Running Event. These new offerings ensure you will leave with renewed energy and optimism — as a more knowledgeable businessperson with a wider industry support system. Now it its fifteenth year, The Running Event 2021 will be a three-day event. The first is a full day of education with more offerings than ever before, including morning workshops, thoughtprovoking panels and peer networking. The second and third are full days of trade show activities, with 200-plus leading brands onsite and ready to connect, do business and lead engaging presentations in the TRE Training Camp theaters. We understand that much of the value of The Running Event is time spent with peers and we have created new spaces and opportunities to facilitate that time together. • On the trade show floor – for the first time – you will find networking pods. These private, open-air meeting places offer comfortable seating so you can meet and connect with other TRE attendees. You’ll be able to schedule meeting times in advance and on-site. • Our new peer mentor/mentee program connects interested attendees with returning TRE champions. This program not only helps new attendees make the most out of their time onsite, but will also facilitate new connections and relationships within the running industry. • Our year-over-year favorites – The Indie 5K, Opening Night Reception, and Best Running Stores Awards – have been updated and enhanced so that they are more engaging, inclusive and fun than ever. • Finally, new activations by our partners – the RIDC, empowerun, Karnan Associates and numerous other brands – should not be missed. We develop the program and activities that bring people together at TRE, but you ultimately make the event what it is. It’s your willingness to come together – sharing ideas, building new relationships and working together – that will strengthen and benefit the communities you serve and the running industry as a whole for years to come. For that, we thank you. Please don’t hesitate to reach out to me directly if you have any questions as you’re making plans. I truly can’t wait to see you on November 30. Sincerely, Christina

4 THE RUNNING EVENT • AUSTIN, TEXAS 2021

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WHAT TO EXPECT

After more than a year apart, we have several exciting additions at this year’s event. Here’s a helpful summary of 5 key changes you can look forward to at #TRE21.

imple & Affordable S Registration

•R etailer and race director passes cost $450 — formerly the “Buddy Pass” rate.

• One conference pass provides access to all educational sessions and trade show hours, as well as the Opening Night Reception, Indie 5K and more. • Pre-conference workshops are free for conference pass holders.

Proven Health & Safety Measures

•D etailed pre-event communications will align attendee and exhibitor expectations for a secure and productive onsite experience. See Page 8 for a detailed look at our All Secure Standards

• Face masks and physical distancing measures (during registration, conference sessions and the exhibit hall) will limit contact. •C ontinuous sanitization at the facility, food and beverage stations and exhibit hall booths will enhance protection.

Impactful Sustainability Efforts

Removing carpet onsite, foregoing plastic badge holders and providing reusable water bottles will reduce waste, avoid non-recyclables and limit single-use plastic at #TRE21.

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Inclusive Education & Networking •D iverse speakers will share their unique insights and perspectives during conference sessions and theater presentations.

See Page 14 to take a deep dive into the #TRE21 Educational Program.

• A special presentation by the Running Industry Diversity Coalition will spark meaningful conversations. •A peer mentorship program will connect new TRE attendees with returning champions for a welcoming onsite experience.

More Running Professionals and Leading Brands • Tailored educational sessions will unite run specialty retailers and race directors at one event.

See Page 62 to preview exhibiting companies—and make sure you don’t miss the chance to connect in person.

00+ category •2 leaders (like Brooks Running, On, New Balance and Saucony) and new-to-TRE brands (like Puma, Veja and Birkenstock) will showcase innovative products.

run, skip, jog, walk, or cartwheel to our booth However you move, move yourself to booth 1013. And stop by our cocktail hour Wednesday evening.

ALL SECURE STANDARDS

As we return to live events, The Running Event organizer, Diversified Communications, is committed to the health and safety of its customers, partners, speakers and staff. With the guidance of event industry associations UFI, AEO and SISO, Diversified Communications has adapted the All Secure Standards. In addition to this set of best practices, The Running Event 2021 will follow the evolving recommendations from public health officials, federal, state and local authorities and the Austin Convention Center. It is our goal to create spaces where businesses and people can connect, learn, and grow. We believe these comprehensive standards will allow us to do so safely and securely.

Physical Distancing Physical contact restriction

Participants should avoid physical contact including handshakes, hugs, and limit the distribution and exchange of printed materials and booth swag.

Contactless registration

Pre-registration is encouraged for all participants. In addition, we will provide alternative options for safe onsite registration and check in.

Social distancing

Our venues will provide a recommendation for density on the expo hall floor. Participants should take note of signage regarding traffic flow, entrances, and exits. Meetings and conference rooms will also ensure seating is spaced according to local distancing regulations.

Cleaning & Hygiene

Protect & Detect Masks

In compliance with the City of Austin’s mask mandate ordinance, TRE participants must wear a CDC approved face mask covering their nose and mouth onsite. Diversified Communications will provide approved masks for those that do not comply or are without.

First aid

All events will have a designated first aid team and isolation area.

Staff training

All Diversified Communications staff will be trained on our Incident Response Plan.

Communication

Enhanced cleaning

Pre-event communication

Hand sanitation

Contact tracing

Our team will work closely with the venue to ensure continuous sanitization of our event spaces, including restrooms, door handles, food service areas, conference room tables, AV equipment, and common areas. Exhibitors will be encouraged to frequently disinfect their booths.

Hand sanitizing stations will be placed throughout the event space, along with signage to promote their use.

Diversified Communications will provide a series of email communications to all participants with detailed information about what to expect at the event. Participants are encouraged to provide their mobile number during registration and to download the mobile app.

Should it become necessary, we will work with local authorities who will trace and contact participants, subject to local privacy guidelines.

Food and beverage

We will work with our venues to enhance food safety and reduce the amount of self-serve buffet style food functions, replacing with boxed or wrapped individual meals when available.

8 THE RUNNING EVENT • AUSTIN, TEXAS 2021

For the latest Health & Safety updates, please check the #TRE21 Mobile App.

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#TRE21 SCHEDULE AT A GLANCE

TUESDAY, NOVEMBER 30 WORKSHOPS Reset, Reframe & Refocus to Retain and Recruit A High Performing Team Piper Abodeely, MA, PCC, Pivotal Transitions Coaching and Consulting 9:00AM - 11:30AM

Building Your Marketing Strategy for More Customers, More Often Melissa Meyers & Lizzy Peper, Upper Quadrant Put Your Best Retail Foot Forward in 2022: A Store Reset and New Merchandising Ideas Holly Wiese, 3 Dots Design

11:15AM - 12:00PM

Lunch & Networking

12:00PM - 12:45PM

KEYNOTE: State of the Running Industry Parker Karnan, Karnan Associates

12:45PM - 1:30PM

SPECIAL PANEL: The Future of Running is Diverse Presented by The Running Industry Diversity Coalition Moderator: Skot Welch, Global Bridgebuilders

1:45PM - 4:30PM

EDUCATIONAL SESSIONS

4:45PM - 5:15PM

CLOSING SESSION: Peer Insight Debrief

5:15PM - 6:15PM

Peer Networking Roundtables

6:30PM - 8:00PM

Opening Night Reception at the Hilton Austin

WEDNESDAY, DECEMBER 1 6:30AM

RIDC CommUnity Run at TRE powered by Saucony

9:00AM - 6:00PM

Exhibit Hall Open

10:30AM - 5:30PM

Training Camp Theater: Day One

4:00PM - 6:00PM

Cocktail, Beer, and Wine Stations in Exhibit Hall

THURSDAY, DECEMBER 2 7:00AM

Indie 5K at the Circuit of The Americas

9:00AM - 4:00PM

Exhibit Hall Open

10:30AM - 5:30PM

Training Camp Theater: Day Two

6:30PM - 8:00PM

Best Running Stores of 2021 Dinner and Reception

Take a deep dive into #TRE21 educational sessions on page 14!

10 THE RUNNING EVENT • AUSTIN, TEXAS 2021

#TRE21 MOBILE APP

#TRE21 At Your Fingertips

1 GET THE APP • Access the App Store in IOS devices and the Play Store on Android. If you’re using a Blackberry or Windows phone, you’ll need to use the web version of the app. • Search for CrowdCompass Attendee Hub. Once you’ve found the app, tap either Download or Install. After installing, a new icon will appear on your homescreen.

The app will be your go-to resource in Austin for event updates, reminders, and finding exactly what—and who—you’re looking for.

2 FIND THE RUNNING EVENT • Once the app is downloaded, search the AttendeeHub app and enter, “The Running Event”. Click to open.

The mobile app allows you to:

3 CONNECT YOUR ACCOUNT • After logging in, tap the hamburger icon in the top left, and then click your name to access your profile settings. • Tap the appropriate button, enter your username and password, and tap Authorize App or Connect Account.

4 START POSTING • After logging in, tap the hamburger icon in the top left; under My Items, click Activity Feed. • Tap the plus sign in the bottom right corner on the screen and choose whether you’d like to upload a photo or text to the activity feed. Once you’ve finished, you can use the icons to select which accounts you want to share on, and then tap Post.

View schedules, explore sessions, and find networking events.

Curate your own personal schedule for easy conference attendance.

Access location and speaker information at your fingertips.

Post updates to sessions, keynotes, and exhibitor booths. The mobile app will launch two to three weeks before #TRE21. You’ll hear from our team when the app is ready; then, simply follow the directions on this page or scan the QR code to download the #TRE21 mobile app.

Expand your professional network and have fun!

DONATE YOUR HUSTLE

This year at #TRE21, you can make a real community impact. In partnership with Kilter, all participants at The Running Event are invited to take part in a multi-day activity challenge that fundraises for select charities in Texas.

How Will It Work?

Access the TRE Kilter event and join a “team” representing one of the charities.

Compete with other attendees, share your activities on social media, and put yourself in the running to win high-value prizes by TRE sponsors.

Increase your impact by making or requesting additional donations.

Free to ! a p rticipate

Earn points for all your daily activities— everything from runs exploring Austin to walking the #TRE21 exhibit hall to dancing at the Opening Night Ceremony to the Indie 5K!

Applaud the good you did! At the end of #TRE21, the team with the most points will “win” the grand prize—benefiting their charity.

We’re working with Kilter to identify the local community organizations where this activity will have a true impact. Stay tuned for more details to come on therunningevent.com!

100% of all donations go directly to the benefiting organizations.

Want to explore how your store or event can get involved with Kilter? Find them at booth 1320 in the #TRE21 exhibit hall!

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EDUCATION

Held on Tuesday, November 30, the 2021 educational program is gearing up to be the most comprehensive, inclusive, and actionable one yet! Featuring three pre-conference workshops, dynamic educational sessions, one keynote, two special presentations, and more than 15 conference sessions, it’s an incredible opportunity to learn from experienced professionals and trusted organizations.

Topics include: • State of Run Specialty • Diversity within the Industry • Marketing Strategy • Employee Retention, Recruitment, and Relations • Store Branding • Technology Partnerships • Visual Merchandising

Networking Roundtables After a day spent learning about the latest tactics, tools, and technology, join your peers to discuss how these learnings can be integrated into your business. Don’t miss our Networking Roundtable session at 5:15 for dedicated networking time.

Want to continue the conversation? Our exhibit hall networking pods offer a comfortable space to connect and do business.

Sponsored Education Sponsored sessions at the TRE Theater are more than a demo! Get valuable insight and information from the market leaders and industry innovators who are taking run specialty into its next evolution. Learn more on Page 32.

• Event Sponsor Partnerships

Get the Information You Need to Advance Make sure to register for a Retailer or Race Director pass to secure your access to the #TRE21 Conference Program.

14 THE RUNNING EVENT • AUSTIN, TEXAS 2021

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Come visit us at The Running Event! Find Dion and the UQ crew at booth 438 or schedule a meeting using the QR code below.

EDUCATION New to The Running Event!

Interactive and actionable pre-conference workshops will provide training from industry experts and give you tools to grow your business. Pre-conference workshops are free of charge; pre-registration is required. All workshops take place Tuesday, November 30 from 9:00AM - 11:30AM.

Reset, Reframe & Refocus to Retain and Recruit A High Performing Team

In today’s environment, some of the biggest challenges facing leaders are attracting and retaining talent, developing the talent you have, managing performance, and continuing to reorganize to create transformational change that will ensure a long-term competitive advantage. This hands-on workshop will invite leaders to identify what they need to do to Reset, Reframe and Refocus at a cultural level in order to create competitive and innovative strategies to recruit and retain the best talent and team. Participants will walk away with a renewed vision, compelling plan, and proven strategies to successfully navigate the future of business. Piper Abodeely, MA, PCC, Organizational Development Consultant, Pivotal Transitions Coaching and Consulting

uilding Your Marketing Strategy B for More Customers, More Often

Looking to build upon your marketing strategy for a robust approach? Join Upper Quadrant for an interactive session focused on email, paid social media, web experience, influencers, and customer journey. Learn the “why” behind your digital marketing, with updated insights on ROI tracking and metrics, and how it can help you reach more customers more often. You’ll leave this workshop with actionable items to implement into your 2022 marketing strategy to start your year off strong! Melissa Meyers, Digital Marketing Director, Upper Quadrant Lizzy Peper, Marketing Manager, Upper Quadrant

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Put Your Best Retail Foot Forward in 2022: A Store Reset and New Merchandising Ideas

After focusing on so many additional business management challenges in the last 18 months, it’s been easy to let visual merchandising take a backseat. With customers excited to shop in person again, it’s a great time to step back and assess how well your retail environment is functioning from a layout and design perspective, and to also take a look at how effectively your product is being displayed. This workshop will start with a broad stroke overview of some basic visual merchandising best practices and then dive deeper into some new ideas to take back to your store for implementation. Holly Wiese, Retail Scientist, 3 Dots Design

Workshops are free for conference pass holders! Please select a workshop of interest when registering.

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EDUCATION

Your conference pass gives you access to all sessions!

An expanded conference program led by experienced professionals and trusted organizations will maximize your learning opportunities at #TRE21. This year’s program features focused sessions for retailers and race directors.

RETAILER SESSIONS:

RACE DIRECTOR SESSIONS:

From merchandising and marketing to recruitment and must-have products, these retailer-focused sessions will provide actionable tips and information to take back to your store, your employees and your community.

Produced in partnership with Running USA, these sessions will give insight into topics including leveraging race partners, attracting sponsors and building relationships with local retailers.

• Are You a Store or a Brand? • 101 Ideas to Spark Your Run Specialty Store

• Sponsorship 2.0: Attracting Sponsors in a Post-Virtual Event World

• It’s Time to Update Your Shoe Wall, But Where Do You Start?

• Leveraging Your Technology Partners

• Compensation Strategies for Today’s Market

• C ontent and Storytelling to Engage Participants

• Building a Strategic Framework for Consumer Centricity and Delivering Value at Retail • Turning Green to Gold in Your Store: Can Sustainability Be Good for Your Business? • Don’t Believe Me, Just Watch: How Overlooking African American Consumers is Impacting Your Bottom Line • Benefits of Digital Marketing from a Brand Perspective • Hiring a Diverse Staff • Why Embracing Discomfort is Critical for Growth

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• Return to Racing

• H ow to Develop a Win/Win Relationship between Events and Local Retailers

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EDUCATION

November 30

Opening Keynote:

State of the Running Industry Presented by: Parker Karnan, Founder, Karnan Associates Karnan Associates helps run specialty retailers across the U.S. grow and profit in a rapidly changing retail landscape.

Explore where we are, how we got here and where we are going in this keynote session that takes a look at the last two years in run specialty — and how they will shape the years to come.

The Future of Running is Diverse Presented by: The Running Industry Diversity Coalition (RIDC) Moderated by: Skot Welch, Principal Founder, Global Bridgebuilders The RIDC is a newly formed coalition of running brands, running retailers, and runners representing Black, Indigenous and people of color (BIPOC) who are working together to increase diversity within the running industry.

Closing: Peer Insight Debrief Led by: Parker Karnan, Karnan Associates What does “good” look like? In the running retail industry, it can vary from store to store. Learn how your peers are innovating to keep pace with their customers in this interactive closing session.

For up-to-date information

on all of our speakers and conference content, please visit therunningevent.com/2021-conference-program and therunningevent.com/2021-speakers.

20 THE RUNNING EVENT • AUSTIN, TEXAS 2021

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NETWORKING

Networking Pods Want a quiet place to talk off the trade show floor? New to TRE this year, our dedicated networking pods offer a comfortable spot where you can connect with your fellow retailers and race directors to do business, network and share ideas.

Peer Roundtables Discuss what you learned after a full day of education with your run specialty peers! Broken out into four topics, the peer roundtables will give you the opportunity to dive deep into specific topics and discover how your peers will integrate these ideas and tactics into their store or race.

Mentor Program The Peer Mentor Program will connect new TRE attendees with experienced event goers. Guaranteed to facilitate new, meaningful connections at the 2021 event, the Mentor Program is open to everyone—whether you’re new to the industry or passionate about your TRE experience. Want to join the program? Select the check box during registration or reach out to our team at info@therunningevent.com.

More Ways to Connect: • Don’t miss the Opening Night Reception, taking place Tuesday, November 30. Learn more on page 30. • Start your day with a Community Run, hosted by the RIDC and Saucony. Get the details on page 24. • Raise a glass to the Best Running Stores of 2021 at Thursday night’s dinner and reception. Find out more on page 40.

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NEW & NOTEWORTHY

SPECIAL EVENTS RIDC CommUnity Run at TRE Powered by: Saucony WEDNESDAY, DECEMBER 1 / 6:30AM

Join us for a run celebrating the diverse running community of Austin, lighting the path towards new connections. Saucony and the RIDC invite you to this special event, taking another step towards creating a more equitable and inclusive running industry. You’ll have a chance to connect with local Austin run groups to experience one of the city’s most beloved traditions. All paces are welcome! Post-run refreshments will be provided.

Donate Your Hustle Presented by: Kilter and The Running Event NOVEMBER 28 THROUGH DECEMBER 2 Booth #1320

Sometimes competition isn’t fierce—it’s kind! Join our challenge and turn your health and wellness activities onsite at #TRE21 into charitable impact. Free to join and easy to use, this challenge will have major benefits for local charities. Learn more on Page 12.

Brooks Running Party Presented by: Brooks Running THURSDAY, DECEMBER 2 / 9:00PM TO 2:00AM Location: Cedar Street Courtyard, 208 W 4th St, Austin TX 78701

There’s no better way to end #TRE21 than at the annual party held by Brooks Running! After three full days of learning, networking, and business, we think you’ll find a burst of energy as you let loose at their infamous end-of-TRE industry celebration. 24 THE RUNNING EVENT • AUSTIN, TEXAS 2021

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Cocktail, Beer, and Wine Stations DECEMBER 1

Sponsors: ®

Ready to mingle? Find these companies in the exhibit hall to enjoy cold drinks, creative pairings (who’s in the mood for German beer and pretzels?), good conversation, and more!

The Running Event Club House DECEMBER 1 AND 2 / ALL TRADE SHOW HOURS Booth #347

Maybe you have a question, need to charge your phone, could really use a coffee, or are dying to meet the masterminds behind #TRE21. Whatever the reason may be, you’re welcome to join us at the TRE club house! We will be serving Runners High coffee and will have coffee mug giveaways.

Best Running Stores of 2021 Celebration and Industry Awards DECEMBER 2 / 6:30PM - 8:00PM

Join us for a night celebrating the run specialty retail stores leading by example, that always strive to create a stronger local community and industry. This celebration will also feature industry awards presented by brands, including Brooks, Saucony, Balega, New Balance, Skechers and On.

Indie 5K – A FIRST at Circuit of The Americas! DECEMBER 2 / 7:00AM Location: Circuit of The Americas

We can’t wait to see runners put the pedal to the metal at our first Indie 5K held on the same track that’s home to the only Formula 1 and MotoGP races in the country! Don’t miss this year’s Too Fast, Too Furious Indie 5K edition. Learn more on Page 36.

Opening Night Reception NOVEMBER 30 / 6:30PM - 8:00PM

Say hello to the TRE Class of 2021! Kick up your heels to throwback tunes, enjoy drinks from the punch bowl, and take fun-if-ever-awkward prom photos during our Prom-themed opening night party.

26 THE RUNNING EVENT • AUSTIN, TEXAS 2021

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empowerun Happy Hour THURSDAY, DECEMBER 2 / 5:00PM-6:00PM Location: The Reverbery, Hilton Austin

empowerun was conceived by two women in the run specialty space looking for authentic and intimate ways to connect female leaders in the industry. All are welcome at this gathering so come grab a drink and connect. More details to come on charity fundraising efforts to take place.

Unique, Can’t-Miss Booth Activations OOFOS Cocktail Station WEDNESDAY, DECEMBER 1 / 4:00PM-6:00PM Booth #715

At OOFOS our mission is to make others feel better. In honor of our first Head of Brand, Duncan Finigan, come have a drink on us. Our only ask is that you donate to our partner, Dana Farber Cancer Institute, in the fight to find a cure against cancer. Any donation given is a cocktail on us. Specifically, “The DF Special,” a nod to Duncan herself.

Headsweats #TRE21 Official Runner’s Hat Booth #1415

The outlook for the running industry is sunny! Stop by Headsweat’s booth to get your #TRE21 Official Runner’s Hat and learn how their products can help you keep a cool head.

Stunt Puppy Run With Your Pup Education Booth #1121

Stop by Stunt Puppy’s booth for some four-legged love! We’ll teach you how to build a new community for your store with runners and their pup partners. Stunt Puppy will share FAQs and answer your questions about running with dogs to coach your staff and customers.

26.2, A Marathon Story By Feetures

Booth #1013

Feetures believes people were not meant to sit still—they were meant to move. That’s why this year at The Running Event they will have a limited-edition book celebrating the ultimate ode to movement, the marathon! Come to Feetures’ booth to get your copy of “26.2, A Marathon Story By Feetures.” What’s more? Take a selfie in front of their runner’s wall and get a first look at their Fall 2022 line.

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OPENING RECEPTION

WELCOME THE RUNNING EVENT

Tuesday, November 30 6:30PM - 8:00PM Hilton Austin, 6th Floor, Austin Grand Ballroom Sponsored by:

Welcome back!

We support The Running Event Class of 2021! Join us as we celebrate Day One of #TRE21 with throwback tunes, tasty snacks, a punch bowl, and a photographer for old school photos. Everyone’s welcome! Admission to the Opening Night Reception is included with purchase of any pass. Join us for this running industry reunion to enjoy throwback tunes and take Polaroid photos with your team.

30 THE RUNNING EVENT • AUSTIN, TEXAS 2021

Will you be able to id entify your pee rs from th eir high sch ool throw back photos?

TRAINING CAMP

The #TRE21 Theater is an interactive and educational space on the trade show floor offering bite-sized learning opportunities and demo presentations.

DAY 1

DAY 2

Wednesday, December 1 / 10:30AM - 5:00PM

Thursday, December 2 / 10:30AM - 5:00PM

The Wednesday theater is dedicated to recovery, apparel, footwear, hosiery, and tech companies.

Day two will focus on the ever-growing trail running market.

32 THE RUNNING EVENT • AUSTIN, TEXAS 2021

C O M E S E E U S AT B O O T H # 11 2 5

NEW PRODUCT SHOWCASE & SOCK BAR

Stop by and check out the latest products from your favorite brands while you explore the #TRE21 exhibit hall.

New Product Showcase From footwear and apparel to nutrition and recovery, check out the industry’s latest and greatest—then pick up tokens at the Sock Bar to vote on your favorites! Even better? The winning product and brand will be given $1,000 to donate to the charity of their choice.

Sock Bar Don’t forget to stop by the Sock Bar! After taking a simple quiz, you’ll get a free pair of socks from one of your favorite hosiery brands. Who doesn’t love free socks? Sponsored by: ®

SOCK BAR 34 THE RUNNING EVENT • AUSTIN, TEXAS 2021

NEW PRODUCTS

Sponsored by:

On is excited to give this award for the first time in 2021. Stay tuned for criteria and details.

42 THE RUNNING EVENT • AUSTIN, TEXAS 2021

The culture of Balega draws its inspiration from the humanistic philosophy focusing on people’s allegiance and relationship to one another. It is the relationship to our communities that resonates with store owners every day in their home towns. Changing lives, helping to improve the lives of those living in our communities.

Sponsored by: Award given to the Canadian Store of the Year, voted on by their peers.

GUIDE TO AUSTIN

A GUIDE TO SPONSORED BY

Whether it’s your first or fifteenth time in Austin, it’s always helpful to get recommendations for the can’t-miss food, trails and attractions in the capital city. Here’s a few of our favorites – both new and well-loved – to ensure you’re well-fed and entertained.

Geoff Duncan

44 THE RUNNING EVENT • AUSTIN, TEXAS 2021

GUIDE TO AUSTIN

A GUIDE TO SPONSORED BY

There’s plenty to wet your whistle at these local establishments. KITTY COHEN’S 2211 Webberville Road www.kittycohens.com This East Austin patio bar has a 1970s Palm Springs vibe.

FIREHOUSE LOUNGE 605 Brazos Street www.firehousehostel.com/lounge

KITTY COHEN’S

Located in Austin’s oldest standing fire station, this craft cocktail lounge is also part of an international hostel.

TRE CHAMP RECOMMENDS

SEVEN GRAND 405 E 7th Street sevengrandbars.com

Snooze if you’d like an awesome and massive breakfast burrito, Houndstooth for coffee, Gus’s World Famous Fried Chicken—perfect quick lunch!

Offering over 400 whiskies and the opportunity to learn more about the spirit—or just enjoy a cocktail

CMY

Kris Hartner Naperville Running Company (Naperville, IL) SEVEN GRAND

CRAFT PRIDE 61 Rainey Street https://craftprideaustin.com Featuring 54 taps and 2 cask engines from regional breweries in the Lone Star State

Don’t know if you’re in the mood for a coffee or a beer? Get both at Radio Coffee and Beer—it doesn’t get much more Austin than this place! Also, don’t sleep on Summer Moon Coffee. Candace Letizia, TRE Team Member CRAFT PRIDE

46 THE RUNNING EVENT • AUSTIN, TEXAS 2021

GO STRONGER, LONGER

RockTape™ is the world’s best kinesiology tape, designed to be stronger, stickier and stretchier than the competition. RockTape™ is trusted by thousands of medical professionals worldwide. Learn more at rocktape.com ©2021 Implus Footcare, LLC • RockTape is a trademark of Implus Footcare, LLC • 2001 TW Alexander Drive, Box 13925 Durham, NC 27709, USA help@4implus.com • 1-800-446-7587 • 09/21

GUIDE TO AUSTIN

A GUIDE TO SPONSORED BY

Wine and dine your VIP customers at these celebrated restaurants known for their innovative approach and quality service. JEFFERY’S OF AUSTIN 1204 W Lynn Street https://jeffreysofaustin.com Posh fine dining in Austin’s Clarksville neighborhood SUERTE 1800 E 6th Street www.suerteatx.com An award-winning restaurant driven by a passion for masa HESTIA 607 W 3rd Street https://hestiaaustin.com Open-hearth cooking and chef-driven service EL NARANJO 2717 S Lamar Blvd www.elnaranjorestaurant.com/

EL NARANJO | Hailey Plotkin

Delicious traditional Mexican food My favorite breakfast spot in Austin is Magnolia Café. The Clarkesville neighborhood is not far from downtown and fun to walk through, stop and get a coffee at Medici Café. For authentic Texas music, you can’t miss the Continental Club and it’s worth the Uber ride to check out Spider House Café for a local Austin spot that has helped “keep Austin weird”. Wes Doane, TRE Team Member SUERTE

48 THE RUNNING EVENT • AUSTIN, TEXAS 2021

GUIDE TO AUSTIN

A GUIDE TO SPONSORED BY

These Austin establishments prove you don’t need to sacrifice taste for convenience!

JP’S PANCAKE COMPANY 2512 Rio Grande Street www.jpspancakecompany.com Austin’s first pancake food truck

TINY PIES 2032 S Lamar Blvd https://tinypies.com

LA BARBECUE

Baking up scratch-made, individual pies with big flavors

CMY

BIRD BIRD BISCUIT 2701 Manor Road www.birdbirdbiscuit.com A neighborhood restaurant built on buttermilk biscuits LA BARBECUE 2401 E Cesar Chavez Street www.labarbecue.com Local, grass-fed beef cooked low and slow over Texas post oak BIRD BIRD BISCUIT

RAINEY STREET RESTAURANTS FOOD TRUCK LOT 82 Rainey Street www.raineystreetrestaurants.com/foodtrucks Offering everything from wings to naan, crepes to hot dogs

50 THE RUNNING EVENT • AUSTIN, TEXAS 2021

Iron Works BBQ is a great spot for quick, down home authentic Texas-style BBQ. And, it’s near the Hilton! Daemon Filson, TRE Team Member

GUIDE TO AUSTIN

A GUIDE TO SPONSORED BY

TRE CHAMP RECOMMENDS Lace up your sneakers and squeeze in a run at these local trails. • Lady Bird Lake Trail at Lady Bird Lake • Shoal Creek Greenbelt Trail at 2600 N Lamar Blvd • The Greenbelt (starting at Zilker Park) on 2207 Lou Neff Road • Mount Bonnell at 3800 Mount Bonnell Road

I love to go for rides that take me up Scenic Drive to Mt. Bonnell. This offers incredible views of downtown Austin, the Colorado River and into the hills of west Austin. From the hotel, it’s about a 14 mile run if someone is looking to get in a solid run! Paul Perrone Implus LLC

TRE CHAMP RECOMMENDS Austin is a very active outdoor community so it is easy to be energized running around Town Lake. The dirt trail is also a little more forgiving than the concrete, which is a real plus, and you can count on plenty of other runners to keep you motivated. To get more off road, check out the Violet Crown Trail at Zilker Park Trail Head. It’s a portal for about a 30-mile trail through forested parkland & neighborhoods. Another nice spot with scenic waterfalls and wildlife is the Barton Creek Greenbelt Trail off Capital of Texas Hwy.

AUSTIN SKYLINE FACING WEST | Gino Barasa

Michele Allen iRunTexas (San Antonio, TX)

MOUNT BONNELL

52 THE RUNNING EVENT • AUSTIN, TEXAS 2021

GUIDE TO AUSTIN

A GUIDE TO SPONSORED BY

Make sure your phone has a fresh charge when visiting these local attractions. RHAPSODY MOSAIC MURAL 1021 E 11th Street A colorful East Austin ceramic tile mosaic mural designed by University of Texas Art Professor John Yancey

HISTORIC SIXTH STREET MURAL | Carmen M Fischer, Courtesy of Visit Austin

GREETINGS FROM AUSTIN MURAL 1720 S 1st Street A popular South Austin mural painted by Roadhouse Relics owner Todd Sanders and friend Rory Skagen HISTORIC 6TH STREET MURAL 582 N IH 35 Frontage Road A colorful mural painted by Sanctuary Printshop celebrating Austin as the live music capital of the world TAU CETI Corner of Brazos & 2nd Street Scaling 103 feet, this mural is inspired by a star in the constellation Cetus and was completed by artist Josef Kristofoletti

GREETINGS FROM AUSTIN MURAL | Maggie Wilt

54 THE RUNNING EVENT • AUSTIN, TEXAS 2021

TAU CETI | Alex George

YOUR NEW SPIN ON RECOVERY

GUIDE TO AUSTIN

A GUIDE TO SPONSORED BY

Don’t miss these fun attractions and activities that help Keep Austin Weird. • Watch the bats fly out from the Congress Avenue Bridge • Check out all the live music on 6th Street • G rab a pal and take a photo together at “You’re My Butter Half” on 2000 E Martin Luther King Jr Blvd SIXTH STREET | Jim Nix

Running alongside Lady Bird Lake is a great way to get some fresh air before or after the long days in the convention center! Imani Clark, TRE Team Member

A few years ago, I was able to see one of my favorite guitar players (Eric Johnson) at the Paramount Theater, which is a historic theater and just an amazing venue to see a live show! Glenn Dulberg, TRE Team Member

BAT VIEWING AT CONGRESS BRIDGE | BentoBox Photos

56 THE RUNNING EVENT • AUSTIN, TEXAS 2021

GUIDE TO AUSTIN

A GUIDE TO SPONSORED BY

TRE CHAMPIONS’

AUSTIN RECOMMENDATIONS TRE attendees come to Austin from across the United States. Check out what our returning champions have on their must-do, must-eat, must-see list when they’re in town.

My three favorite things are stopping at the Iron Cactus the first evening I arrive and having a nice cold bottle of Shiner on the deck. Second is frequent trips to Blenders and Bowls before hitting the Expo. And finally, after an exhausting few days, I like to stop at Moonshine Grill for a plate of Green Chili Macaroni before heading back to Anchorage. John Clarke Skinny Raven (Anchorage, AK)

CMY

Running the trails around Town Lake is awesome, and it’s so great to be outside in shorts during mild Austin December weather. Voodoo Donuts is a good option for refueling! Debbie Perry Salt Lake Running Company (Salt Lake, UT)

58 THE RUNNING EVENT • AUSTIN, TEXAS 2021

One of the places Cathy [Pugsley, co-owner] likes and we go to all the time is the Iron Cactus on 6th and Trinity. Great margaritas and with a cool rooftop dining room that lets you look down on all the activity on 6th Street. Always busy but also doesn’t seem to have a wait. Ray Pugsley Potomac River Running (Arlington, VA)

REGISTRATION

When ready to register, visit therunningevent.com/register

For any questions regarding your registration, please contact our registration department directly: Email: running@xpressreg.net Phone: 774-247-4019 (9:00AM - 5:00PM ET, USA)

ADDITIONAL: Best Running Stores of 2021 Awards — $49 (*Must be purchased in addition to a Conference or Trade Show Only registration)

Passes & Pricing Information: RETAILER

RACE DIRECTOR

TRADE SHOW ONLY

$450

$75

All Conference Sessions

✓

Pre-Conference Workshops

✓

Networking Roundtables

✓

EVENTS, EXHIBITS & SESSIONS

Best Running Stores of 2021 and Industry Awards

Additional Registration Required

Keynotes

✓

Trade Show

✓

Training Camp Theaters

✓

Indie 5K

✓

Opening Night Reception

✓

60 THE RUNNING EVENT • AUSTIN, TEXAS 2021

Join Us for Running USA 2022 Industry Conference The Running USA team is thrilled to be back on track for a 2022 in-person Industry Conference at Disney’s Coronado Springs resort in Orlando from Feb. 20-22. The event will again be presented by Race Roster and is expected to draw 500-600 running industry professionals from around the U.S. and the world. Programming highlights include: Rosalyn (Roz) Durant, Senior Vice President of Operations for Walt Disney World Resort, will open the event on Feb. 21, 2022 with thought-provoking remarks for an industry that has endured two difficult years. She played a key part in working with the National Basketball Association (NBA) to successfully restart the 2019-20 season. Durant will also moderate a main stage panel discussing Diversity, Equity and Inclusion (DEI) for the Running Industry. Panelists will include Alison Désir, Co-Founder of the Running Industry Diversity Coalition (RIDC) and Director of Sports Advocacy for women’s running brand Oiselle; and Erica Edwards-O’Neal, Senior Vice President, Diversity, Equity and Inclusion for the New York Road Runners. The Running USA Industry Conference is where industry leaders gather! Don’t miss it.

To learn more and register, go to RunningUSA.org

#TRE21 EXHIBITOR DIRECTORY 10 Seconds

All Point Retail

ASICS

Brooks Running

Booth 1139

Booth 1631

Booth 907

Booth 325, 425

208 Union Square Hickory, NC 28016 www.tenseconds.com 704-724-2342

2301 Cattleman Road Sarasota, FL 34232 www.allpointretail.com 941-343-9999-5

125 Summer St Boston, MA 02110 www.asics.com 949-453-8888

3400 Stone Way N Suite 500 Seattle, WA 98103 http://Brooksrunning.com 206-858-5622

2UNDR

Alleviate Therapy Inc Booth 1344

Aspire Adventure Running

BU Brands Inc.

Booth 1639 1465 Slater Rd Ferndale, WA 98248 www.2undr.com 484-903-3626

274 Beacon Street, #1-2E Boston, MA 02116 http://alleviatetherapy.com 603-501-8883

Booth 1810

23823 Malibu Road #380 Malibu, CA 90265 www.busunscreen.com 310-456-8787

3 Dots Design

Alter Ego Running Booth 1544

BASE Performance, LLC

BUFF®

Booth 1238 PO Box 3191 Boulder, CO 80307 www.3dotsdesign.com/ 303-588-0565

101 Marketside Ave, Suite 404-101 Ponte Vedra Beach, FL 32081 www.alteregorunning.com 904-270-9878

Booth 507 6880 Winchester Circle Unit F Boulder, CO 80301 http://baseperformance.com

133 Aviation Blvd. Suite 105 Santa Rosa, CA 95403 www.buffusa.com 707-569-9009

BibBoards

Caterpy

Booth 314

Booth 1039

2551 San Ramon Valley Rd, #233 San Ramon, CA 94526 https://bibboards.com/

2804 Dawley Ave Orlando, FL 32806 https://caterpy.us/ 321-369-8168

Birkenstock

CEP Compression

Booth 1743

Booth 823

100 Wood Hollow Dr #100 Novato, CA 94945 www.birkenstock.com/us/

6481 Franz Warner Pkwy Whitsett, NC 27377 https://cepcompression.com/ 336-449-4440

361 Degrees Booth 624

Altra

18 Goodyear Road Suite 110 Irvine, CA 92618 www.361usa.com 310-465-9926

Booth 1827

ACTIVATE CANOPY

1551 Wewatta St. Denver, CO 80202 www.altrarunning.com/ 435-760-7570

Booth 320

Anita International

30527 MUIR CT MURRIETA, CA 92563 www.activatecanopy.com 951-365-9316

Booth 515

Aetrex

3540 NW 56th Street Suite 204 Fort Lauderdale, FL 33309 www.anita.com/en_us 954-730-8189

Booth 915

Ape Sportswear LLC

414 Alfred Ave Teaneck, NJ 07666 www.aetrex.com 800-526-2739

Booth 1617

AfterShokz

Aruna Project

Booth 406

Booth 1650

3200 Gracie Kiltz Lane 4th Floor Austin, TX 78758 https://aftershokz.com 315-254-3427

316 W 4th St, STE 300 Cincinnati, OH 45202 www.arunaproject.com 513-313-8567

Alete Active Nutrition

Ashworth Awards

Booth 1343

Booth 1221

PO Box 4456 Thousand Oaks, CA 91359 https://aletenutrition.com/ 530-448-7072

41 Richards Ave, PO Box 831 North Attleboro, MA 02760 www.ashworthawards.com 508-695-1900

4205 Brady Ridge Dr Cedar Park, TX 78613 www.ape-us.com

62 THE RUNNING EVENT • AUSTIN, TEXAS 2021

3233 Pinewood Ave Bellingham, WA 98225 aspireadventurerunning.com

BOCO Gear

Booth 941

Booth 525

Booth 1217

ChronoTrack

7315 Augusta Drive Boulder, CO 80301 www.bocogear.com 303-214-5342

Booth 1519

Body Glide

2100 Central Avenue Suite 201 Boulder, CO 80301 www.chronotrack.com 720-684-9517

Booth 1021

Clif Bar & Company

1600 124th Ave. N.E. Suite G Bellevue, WA 98005 www.bodyglide.com 425-467-6580

Booth 744

BOSU

1451 66th St Emeryville, CA 98225 www.clifbar.com 800-254-3227

Booth 1047

Cliff-Cartwright Corp

1010 Hedstrom Drive Ashland, OH 44805 www.bosu.com

Booth 1539 16 Lauren Ave Suite 200 Wellesley, MA 02481 www.TeamHOTSHOT.com

Coros Wearables

Digitsole Pro

Fitterfirst

Glyder

Booth 738

Booth 437

Booth 616

Booth 319

3 Peters Canyon Road, #100 Irvine, CA 92606 www.coros.com 714-389-0269

337 W. Maude Ave Suite 207 Sunnyvale, CA 94085 www.digitsole.com 865-748-8562

2600 Portland Street SE #3050 Calgary, AB T2G 4M6 Canada www.fitter1.com 800-348-8371

1382 Valencia Ave. Ste. I Tustin, CA 92780 www.work-sweat-play.com 714-662-4494

Correct Toes

Drymax

Fleet Feet

Gnarly Nutrition

Booth 1045

Booth 1040

Booth 1138

Booth 746

2701 NW Vaughn Suite 424 Portland, OR 97210 www.correcttoes.com

PO Box 2300 Paso Robles, CA 93447-2300 drymaxsports.com 844-239-2555

301 East Main St. STE 200 Carrboro, NC 27510 www.fleetfeet.com (919) 942-3102

537 W. 600 S. Salt Lake City, UT 84101 https://gognarly.com/

Dynamic Footwear Specialists

Floyd's of Leadville

Booth 945

1101 Poplar Street Leadville, CO 80461 https://floydsofleadville.com 949-462-4149

Cotopaxi Booth 632 74 S Main Street Salt Lake City, UT 84101 www.cotopaxi.com 435-512-6793

craftsports.us

130 Oakdale Rd Johnson City, NY 13790 DynamicFootwearSpecialist.com 607-217-4155

Booth 1523 200 Cummings Center STE 273D Beverly, MA 01915 www.craftsports.us 978-524-0032

currex

Enda Athletic Booth 1338 8 The Green Dover, DE 19901 www.endasportswear.com/ 505-715-6465

Booth 1033

FALKE

2352 Main Street Suite 200 Concord, MA 01742 www.currex.us 844-428-7739

Booth 1425

Darn Tough Vermont

1279 19th Street LN NW Hickory, NC 28601 https://falke.us/en 646-477-6312

Booth 1125

FC Industries

364 Whetstone Drive Northfield, VT 05663 https://darntough.com/ 802-444-1800

Booth 1651

Dental Choice Holdings, LLC

Adalat Garh Old, P/O Adalat Garh New Sialkot, Punjab, Pakistan 51310 www.fc-ind.com/ +925234302199

Booth 943

Feetures

10100 Linn Station Rd Louisville, KY 40223 http://airwaav.com 800-955-2030

Booth 1013

Diadora

1210 25th Street Place SE Hickory, NC 28602 www.feetures.com 888-801-7227

Booth 1124

Fitted Inc.

1901 South 9th Street Room 420 Philadelphia, PA 19148 www.diadora.com/ 215-688-0351

Booth 420 439 E Shore Drive Suite 100 Boise, ID 83616 www.fittedretail.com

Booth 1611

Greenlayer Sports Booth 1151 4804 NW Bethany Blvd #210 Portland, OR 97229 www.greenlayersports.com/ 503-297-3785

GU Energy Labs

Freeze Sleeve

Booth 1325

Booth 1619 576 Colonial Park Drive Suite 220 Roswell, GA 30075 https://freezesleeve.com 844-375-3383

1609 4th St. Berkeley, CA 94710 https://guenergy.com/ 530-788-8418

Gulf Breeze Apparel

Fuzion

Booth 1051

Booth 1146 23400 Commerce Park Beachwood, OH 44122 www.gearbyfuzion.com 216-570-1023

Garmin International Booth 1117 1200 E 151st St Olathe, KS 66062 www.garmin.com

Gatorade Endurance Booth 1216

616 Cypress Ave Venice, FL 34285 941-488-8337

Handful, Inc. Booth 509 79 SE Taylor St Portland, OR 97214 https://handful.com 503-998-5192

Headsweats Booth 1415

433 W Van Buren Street Suite 350 N Chicago, IL 60607 www.gatoradeendurance.com

4665 Nautilus Court South Suite 300 Boulder, CO 80301 www.headsweats.com/ 877-437-9328

GiveSignup | RunSignup

Heal Again Co.

Booth 308

Booth 1514

300 Mill St, Ste 200 Moorestown, NJ 08057 https://runsignup.com/ 888-385-1360

2647 Hwy 71 Exira, IA 50076 www.healagain.com 712-249-4900

THE RUNNING EVENT • AUSTIN, TEXAS 2021 63

#TRE21 EXHIBITOR DIRECTORY HidrateSpark

JUNK Brands

LOCK LACES®

Booth 1351

Booth 1424

Booth 1332

1400 Van Buren Street NE Minneapolis, MN 55413 www.hidratespark.com 815-718-9232

1004 NW 11th St Bentonville, AR 72712 www.junkbrands.com 479-715-4772

4608 Industry Lane Suite H Durham, NC 27713 www.locklaces.com 919-971-2230

HOKA

Kahtoola

Lucyd

Booth 1244

Booth 1725

Booth 714

MyoStorm LLC

250 Coromar Drive Goleta, CA 93117 www.hokaoneone.com 805-967-7611

431 S River Run Flagstaff, AZ 86001 www.kahtoola.com 928-779-7249

8101 Biscayne Blvd, # 705 Miami, FL 33138 www.lucyd.co 786-910-1898

Booth 1041

Hustle Clean

Kilter

MANTRA Labs

Booth 1250

Booth 1320

Booth 620

Naboso

5757 Main Street, Suite 200 Frisco, TX 75034 www.hustleclean.com 607-207-7988

811 E. Washington Ave. STE 500 Madison, WI 53703 www.kilterapp.com 310-621-0084

9600 Escarpment Blvd Suite 745-260 Austin, TX 78749

Booth 638

HydraPak

Knockaround Sunglasses

Booth 1316 6605 San Leandro St Oakland, CA 94621 https://hydrapak.com/ 206-949-5708

ICED

Booth 731 2251 San Diego Ave, Suite B155 San Diego, CA 92110 http://knockaround.com 619-623-1801

Maxwell Medals & Awards Booth 1638 1296 Business Park Dr Traverse City, MI 49686 www.maxmedals.com 231-941-1685

Motive CBD-Motive Wellness LLC Booth 1738 170 N Sunbury Road Westerville, OH 43081 www.motivecbd.com 740-707-7321

520 N 100 E Springville, UT 84663 www.myostorm.com 480-208-6568

6825 W Galveston Street Suite 9 Chandler, AZ 85226 www.naboso.com 347-705-0702

Naked Sports Innovations Inc. Booth 1739 PO Box 1351 Vashon, WA 98070 www.nakedsportsinnovations.com 866-686-8665

Booth 312

Korkers

Medi-Dyne Family of Brands

4436 Park Drive Norcross, GA 30093 www.icedcap.com

Booth 841

Booth 916

Nathan Sports

1239 SE 12th Avenue Portland, OR 97214 www.korkers.com 800-524-8899

1812 Industrial Boulevard Colleyville, TX 76034 www.medi-dyne.com 817-251-8660

Booth 1324

KT Tape

Merrell

New Balance Athletic

Booth 740

Booth 1622

Booth 1107

584 East 1100 S, Ste 4 American Fork, UT 84003 www.kttape.com 801-616-3000

9341 Courtland Drive Rockford, MI 49351 www.merrell.com 616-866-3898

100 Guest Street Boston, MA 02135 www.newbalance.com 617-783-4000

La Sportiva N.A.

MiiR

Newton Running

Booth 1707

Booth 1610

Booth 1133

3850 Frontier Ave Ste 100 Boulder, CO 80301 www.sportiva.com 303-443-8710

3400 Stone Way N STE 105 Seattle, WA 98103 www.miir.com 509-280-9453

3655 Frontier Ave Boulder, CO 80301 www.newtonrunning.com 877-860-7695

Impact Canopy USA

11488 Slater Avenue Fountain Valley, CA 92708 www.nathansports.com

Booth 306 22600 Temescal Canyon Rd Corona, CA 92883 www.impactcanopy.com 951-674-1441

Implus Booth 1407 2001 TW Alexander Box 13925 Durham, NC 27709 www.implus.com 919-544-7900

Injinji Performance Toesocks Booth 1515

LactiGo

Nike

10373 Roselle St. #130 San Diego, CA 92121 www.injinji.com 858-222-8354

Booth 617

Booth 303

Henderson, NV 89014 www.lactigo.com

One Bowerman Dr. Beaverton, OR 97005 www.nike.com

64 THE RUNNING EVENT • AUSTIN, TEXAS 2021

Nix Biosensors

On Inc.

Power Plate

RelieveIt

Booth 940

Booth 707

Booth 1442

Booth 1710

62 Canal Street, Suite C Medford, MA 02114 https://nixbiosensors.com/ 617-413-4481

1937 NW Quimby Portland, OR 97209 www.on-running.com 503-222-0691

401 Huehl Road Suite 2A Northbrook, IL 60062 www.powerplate.com

3802 Spectrum Blvd Suite 116D Tampa, FL 33612 www.relieveitb4.com

Nobbits USA, LLC

OOFOS

PowerStep

RICS Software

Booth 1518

Booth 1232

Booth 950

Booth 715

6140 Cottonwood Drive, Suite A Fitchburg, WI 53719 www.nobbits.com 608-999-3317

350 Granite Street Suite E201 Braintree, MA 02184 www.oofos.com 540-272-7341

961 Seville Rd. Wadsworth, OH 44281 www.powerstep.com 513-825-1888

129 E Market St. Ste 1100 Indianapolis, IN 46204 www.ricssoftware.com 317-460-4346

Nofel Pro

Optio Incorporated

Princeton Tec

rnnr

Booth 1838

Booth 838

Booth 1546

Booth 1640

6 Grandview Ave Edison, NJ 08837 www.nofelpro.com 201-706-3268

1006 E Warner Rd Ste 104 Tempe, AZ 85284 602-312-4821

PO Box 8057 Trenton, NJ 08650

1275 W Park Ave 8115 Redlands, CA 92373 http://rnnr.com

NoFraud Booth 1550 One World Trade Center77th Floor - Ste D New York, NY 10007 www.nofraud.com 703-407-7892

Now Foods Booth 646 244 Knollwood Dr. Bloomingdale, IL 60108 www.nowfoods.com/sportsnutrition 630-545-9098

Orange Mud, LLC Booth 539 6 Indian Meadows Dr Suite 400 Round Rock, TX 78665 www.orangemud.com 714-602-9977

OS1st Booth 621 1340 14th Ave Ct. SW Hickory, NC 28602 www.os1st.com

Propet USA Booth 1813 2415 West Valley Hwy N Auburn, WA 98001 www.propetusa.com 253-854-7600

Pro-Tec Athletics

Road Runners Club of America Booth 1240 1501 Lee Highway Suite 140 Arlington, VA 22209 www.rrca.org 703-525-3890

Booth 1018 18080 NE 68th Street #A-150 Redmond, WA 98052 www.pro-tecathletics.com 800-779-3372

ROLL Recovery Booth 533 5400 Spine Rd Unit C Boulder, CO 80301 http://rollrecovery.com 720-639-3111

Osprey

Puma North America Inc.

Booth 1321

Booth 1643

Run Free Project

455 Grand Union Blvd Somerville, MA 02145 www.puma.com

Booth 1541

Booth 1432

115 Progress Circle Cortez, CO 81321 www.osprey.com 970-564-5900

800 Maynard Ave. S., Suite 102 Seatle, WA 98134 www.nuunlife.com 206-219-9237

Perspective Fitwear Inc.

Nuun Active Hydration

Omni Digital Group Booth 1516 1101 5th Street Suite 100 Coralville, IA 52241 www.omnidigitalgroup.com 563-564-2002

Booth 412 5865 Friars Road, Unit # 3305 San Diego, CA 92110 www.perspectivefitwear.com 724-816-4313

PowerBar Booth 1233 11 Burnside St Montclair, NJ 07043 sport.powerbar.com 631-669-6342

PO Box 831 Fairport, NY 14450 https://runfreeproject.com 585-709-1245

Pursesuitz, LLC Booth 1447

Running Industry Diversity Coalition

5104 Valley Drive McFarland, WI 53558 www.pursesuitz.com

Booth 914

Reebok Booth 631 25 Drydock Ave Boston, MA 02210 www.reebok.com 781-401-4986

8609 Soper Hill Rd Marysville, WA 98270 www.runningdiversity.com

Salomon Booth 1507 2030 Lincoln Avenue Ogden, UT 84401 www.salomon.com/us 800-225-6850

THE RUNNING EVENT • AUSTIN, TEXAS 2021 65

#TRE21 EXHIBITOR DIRECTORY Saucony

SoleStretch, LLC

Tailwind Nutrition

TIY Products LLC

Booth 831

Booth 946

Booth 644

Booth 341

500 Totten Pond Road Waltham, MA 02452 www.saucony.com 617-824-6000

300 Weatherstone Dr. #312 Wadsworth, OH 44281 www.solestretch.com 330-835-6890

1099 Main Ave Suite 210 Durango, CO 81301 www.tailwindnutrition.com 970-444-1155

1433 Allen Rd Austin, TX 78746 832-657-5186

Scott Sports

SPIbelt

Taser Self Defense

Booth 544

Booth 925

Booth 615

4644 S Holladay Blvd Holladay, UT 84117 www.scott-sports.com 800-292-5874-4010

8201 E. Riverside Drive Building 4, Suite 125 Austin, TX 78744 www.spibelt.com 512-394-6089

17800 N 85th St Scottsdale, AZ 85255 http://taser.com

Sezzle Booth 606

Sprints

251 1st Ave N., Ste 200 Minneapolis, MN 55401 www.sezzle.com 954-647-5967

Booth 518

Skechers

3437 Mooney Ave Cincinnati, OH 45208 www.getsprints.com 336-509-8814

Booth 1307

Squirrel's Nut Butter

330 South Sepulveda Blvd Manhattan Beach, CA 90266 www.skechers.com 310-318-3100

Booth 550

Skratch Labs

506 N Grant Street Suite N Flagstaff, AZ 86004 https://squirrelsnutbutter.com/ 928-853-8710

Booth 614

Stunt Puppy

2885 Wilderness Place, Unit B Boulder, CO 80301 www.skratchlabs.com/ 800-735-8904

Booth 1121 1621 E Hennepin Ave #151 Minneapolis, MN 55414 www.stuntpuppy.com 888-265-5006

TeleTies Booth 1239 145 Candace Drive Maitland, FL 32751 www.teleties.com/ (407) 960-3714

Therabody

Top Knot, Inc. Booth 851 263 Adelaide Street West, Suite 210 Toronto, ON M5H 1Y2 Canada www.topknotinc.com 416-930-9935

Trail Running Film Festival Booth 1810 3233 Pinewood Ave Bellingham, WA 98225 www.trailfilmfest.com 360-961-2457

Booth 1531 6111 Wilshire Blvd Suite 200 Los Angeles, CA 90048 www.therabody.com 310-773-5830

ThirdChannel

Tread & Butter Booth 739 2436 NW Sacagawea Ln Bend, OR 97703 https://treadandbutter.com

Booth 318

Tread Labs

PO Box 540 Denver, CO 80201 www.thirdchannel.com 617-276-5098

Booth 1446 56 Cummings Park Woburn, MA 01801 https://treadlabs.com/ 248-705-9267

Thorlos/Experia/ Salomon

Turtle Gloves

Booth 1315

Booth 444

119 North Main Street Suite 201 Mooresville, NC 28115 www.thorlo.com 800-438-0286

PO Box 99 New Baltimore, MI 48047 https://turtlegloves.com 248-705-9267

Tifosi Optics, Inc.

Ultimate Direction

Booth 1132

Booth 419

1011 Industrial Blvd. Watkinsville, GA 30677 www.tifosioptics.com/ 866-310-0996

6235 Lookout Rd, Ste B Boulder, CO 80301 www.ultimatedirection.com (720) 818-0638

Booth 1144

Timex

UltrAspire

2335 Camino Vida Roble Suite A Carlsbad, CA 92011 www.sockguy.com 760-804-1344

Booth 716

Booth 1220

555 Christian Road Middlebury, CT 06762 www.timex.com/ 203-346-5000

761 E Enterprise Dr #2 St. George, UT 84790 www.ultraspire.com 435-275-0004

Smartwool Booth 1025

Superfeet

3495 Airport Circle Steamboat Springs, CO 80487 www.smartwool.com

Booth 725

Sneakers4Funds Booth 1346 1080 Woodcock Rd ste. 151 Orlando, FL 32803 www.sneakers4funds.com 407-930-2979

SockGuy

1820 Scout PL Ferndale, WA 98248 www.superfeet.com 800-634-6618

Swiftwick Booth 521 PO Box 2363 Brentwood, TN 37204 www.swiftwick.com 615-983-6386

66 THE RUNNING EVENT • AUSTIN, TEXAS 2021

Thank You to Our Partners The 15th annual The Running Event is supported by these experienced associations and innovative organizations. Thank you for everything you do to advance the running industry.

#TRE21 EXHIBITOR DIRECTORY UnTapped

VJ Shoes

WEIS SPORTS LLC

Xelero

Booth 433

Booth 1614

Booth 1150

Booth 445

170 Boyer Circle Williston, VT 05495 http://untapped.cc 802-249-8089

14889 SW Tualatin-Sherwood Road Suite 402 Sherwood, OR 97140 www.vjshoesusa.com 503-329-9731

1801 NE 123 Street North Miami, FL 33181 www.weis.com.ar/ 541-158-3030-50

103 Towne Centre Drive Hillsborough, NJ 08844 http://GoXelero.com

Upper Quadrant Booth 438

Vuori Clothing

Woolloomooloo Shoe Company

1930 Isaac Newton Square Suite 160 Reston, VA 20190 www.upperquadrant.com

Booth 606

Booth 418

625 S Coast Hwy101 Encinitas, CA 92024 www.vuoriclothing.com 619-633-8204

200 Field Point Road Greenwich, CT 06830 https://woolloomoolooshoe.com

Veja Booth 1606

Wahoo Fitness

13 Rue De La Cerisaie Paris, 75004 France

Booth 1251

VeraWella Booth 339 2280 Sutherland Ave Knoxville, TN 37919 www.verawella.com

90 West Wieuca Rd NE #110 Atlanta, GA 30342 www.wahoofitness.com 877-978-1112

WaterMonster Booth 313 8409 S Ranch Road 783 Kerrville, TX 78028 www.watermonster.us

68 THE RUNNING EVENT • AUSTIN, TEXAS 2021

WrightSock Booth 919 910 Cleveland Ave Burlington, NC 27217 www.wrightsock.com 336-226-5165

Xact Nutrition Booth 840 5301 rue Clark Montreal, QC H2T 2V3. Canada www.xactnutrition.com/ 514-825-5136

Xero Shoes Booth 639 100 Technology Drive Suite 315C Broomfield, CO 80021 www.xeroshoes.com 303-447-3100

Zensah Booth 421 550 Ansin Blvd. Hallandale Beach, FL 33009 http://www.zensah.com 305-935-4619

ZenToes LLC Booth 336 200 E Cramer St Fort Atkinson, WI 53538 https://zentoes.com/ 801-822-9760

DECEMBER 1st

From 4pm @ the FALKE booth Our booth # 1425

Celebrate with us FALKE’s 125 years and counting of German craftsmanship with traditional German snacks and drinks.

www.

. com

#TRE21 EXHIBITOR DIRECTORY

OFFICIAL SHOW FLOOR PLAN 2021

451

550

551

650

750

751

850

851

950

951

1151

1051

1150

1047

1146

1045

1144

1244

1039

1138

1139

1033

1132

1133

BOOTH 347 446 444 342

343

345

544

445

646

746

747

846

644

744

745

844

946 845

944

945

443 943 439

338

341

336

339

437

541 536

740

539

638

639

533

632

631

738

840 739

841

940

941

1040

838

1041

438

433

731

831

HALL 4

HALL

325 425

525

725

624

925

1025

1124

1125

823 420

320

521

421 318

319

621

620

1021

1121

418 419

518

919 616

617

716

614

615

714

1018 1117

916

314

NETWORKING POD

315 312 313

515

715

815

914

915

1014

1013

412

308 509

608

507

606

306

303

406

606

707

907

1107

ENTRA

70 THE RUNNING EVENT • AUSTIN, TEXAS 2021

NOV 30 - DEC 2, 2021 • Austin Convention Center & Hilton Austin

1150

1151

1250

1251

1350

1146 1144

1351

1346

1244

1450

1451

1550

1551

1446

1447

1546

NETWORKING POD

1445

1544

1344

1650

1651

1750

1851

1950

NEW PRODUCT SHOWCASE + SOCK BAR BOOTH 1848

1343

1442

1643

1240 1138

1132

1139

1133

1238

1232

1239

1233

1338

1339

1332

1333

1438

1432

1437

1536

1433

1532

1541

1640

1539

1638

1639

1738

1743

1739

1838 1837

1531

1631

1731

HALL 3

HALL 2

1827 1124

1125

1324

1325

1424

1425

1625 1523

1121

1220

1221

1320

1321

1117

1216

1217

1519

1315

1414

1415

1514

TRAINING CAMP AT TRE

1619

1515

1823 1819

BOOTH 1717

1617

1516

1316

1622

1421 1518

1725

1614

1815 1813

1610

1611

1710

1810 1809

1107

1307

1407

1507

1606

1607

1706

1707

1806

1807

ENTRANCE

THE RUNNING EVENT • AUSTIN, TEXAS 2021 71

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ALLERGEN FREE

TRE21 Event Planner

Articles inside

Indie 5K

Training Camp (TRE Theater

Networking Opportunities

New & Noteworthy

Donate Your Hustle

Opening Night Reception

All Secure Standards

Mobile App

What to Expect at #TRE21