TRE 23 Planner by Running Insight

@therunningevent

The Running Event

2023 GUIDE NOVEMBER 28-30

AUSTIN, TX #TRE23

PRE-RUN. POST-RUN. EMU AUSTRALIA. EMU Australia’s sheepskin boots are the quintessential indoor-outdoor lifestyle boots for all seasons. Slip them on for plush comfort pre- or post-training. Your feet will thank us later.

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W E LC O M E Warming Up

Hitting Stride Day Two: Wednesday, November 29 26 RIDC CommUnity Run, Powered by Saucony 26 Special Breakfast Presentation: Presented by The Conservation Alliance

Day One: Tuesday, November 28 12 Trail Cleanup, Presented by ASICS

14 C onference & Speakers 16 Keynote 22 Welcome Reception: Hosted by HOKA

28 Floor Plan 30 Exhibitor Directory 44 Exhibit Hall: Opening Day

Welcome

48 Switchback at TRE

4 A Note From Christina

50 THE COOKOUT, Hosted by the RIDC

6 What to Expect

Stops Along the Way All the Extras

8 Schedule-at-a-Glance

The Final Kick

64 Pickleball at TRE NEW!

Day Three: Thursday, November 30

68 Environmental Efforts at TRE

54 Indie 5K

70 Cross Champs

56 Exhibit Hall: Day Two

70 The Hub NEW!

58 2023 Industry Awards Dinner

70 Mobile App

59 Best Running Stores of 2023

62 TRE Livestream: NEW! Hosted by PR Project

72 New Product Showcase & Sock Bar 74 2023 PFA LIVE! at TRE NEW! 76 Thank You to Our Partners

The Running Event meets the highest standards of inclusion, for everyone. These standards have been developed and rigorously tested by specialist organization Clusivity, covering the experience of our attendees, the diversity of our speakers, and the accessibility of our venue.

Thank you to TRE 2023 Platinum Sponsors:

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A Note From Christina

Welcome to

The Running Event 2023 Dear Running Community, It’s that time of year again! The temperature is dropping, we’re trading in our tank tops for long-sleeves, and the world is awash with all things pumpkin. This can only mean one thing: It’s The Running Event season! Throughout the year, you’ve poured your heart and soul into your communities and customers, and in case you haven’t been told lately, you’re doing an incredible job. Running stores are so much more than a business— they’re the heartbeat of the communities they serve. Over the last nine years, I’ve had the privilege of witnessing this industry’s remarkable journey and growth. We’ve celebrated victories together, faced our share of challenges, leaned on each other for support, and continued to learn from it all. And as I look at run specialty today, I see more opportunity than ever before. In a world that’s constantly evolving, it’s crucial we hold on to what makes this industry exceptional. We’re not merely a collection of businesses; we’re a community, bound together by a shared passion for movement, our teams, and the communities we serve. Run specialty will never stop changing, will never stop experiencing its ups and downs—and as a community, it’s more important than ever we don’t lose sight of what unites us. Let’s embrace innovation and strive for growth while

Christina Henderson, Event Director, TRE

preserving the values that define us. Collaboration, support, and a spirit of camaraderie are our greatest assets: Let’s nurture these qualities and build a future we can be proud of for our industry and the humans it serves. Each year, we shape The Running Event to be a place for learning, making connections, and finding inspiration. We’ve crafted education, opportunities, and moments that will leave you better equipped to serve your customers, your team, and your business. During your time in Austin, we encourage you to invest in industry relationships, absorb the insights and advice you hear, and leave with renewed energy. As you flip through these pages, you’ll see we’ve built The Running Event 2023 with intention. As the industry—and opportunity within it—grows, we want to preserve the intimacy and community-feel TRE is known for. You’ll find more space for genuine connection and learning. You’ll grow and elevate your business. You’ll get inspired by just about everyone you meet. Together, let’s make The Running Event 2023 an unforgettable experience where we strengthen the bonds that make our industry so special. With gratitude, Christina

Meet the Team Brian Cuthbert Group Vice President

Emma Galeckas Key Buyer Coordinator

Hailey Morrill Sales Coordinator

Daemon Filson Account Executive

Christina Henderson Event Director

Julie Roopenian Event Manager

Michael Jacobsen Conference Program Contributor; Running Insight Editor

Beth Gordon Director, New Business Development

Genae Salinas Marketing Manager

Caitlin Ewing Conference Manager

Glenn Dulberg Sales Manager

Mark Sullivan Director, Partnerships & Development

4 THE RUNNING EVENT • AUSTIN, TEXAS 2023

What to Expect

What to Expect at #TRE23 When it comes to TRE, our mission doesn’t change. Our goal is to provide the most valuable education and business opportunities possible. Each year, though, we aim to be a space that pushes for—and creates—industry growth. The content and initiatives we have planned for 2023 are built to do just that, while also delivering unmatched opportunities for run and outdoor specialty retailers, brands, and media.” – Christina Henderson, Event Director, TRE

Learning & Connection for All The 2023 educational program will again provide meaningful learnings for run and outdoor specialty professionals. Featuring impactful content addressing the industry’s current challenges, trends, and needs, there’s something for every role and experience level. And as always, there will be endless opportunity for connection. We know how important it is for this community to come together, get inspired, and learn from each other— and we can’t wait for you to experience the 2023 event.

Environmental Impact With the guidance of the Low Impact Alliance, TRE’s Environmental Impact Partner, the 2023 event is taking more steps than ever to limit waste. As we continue implementing ways to minimize our impact and be more sustainable, we invite you—our exhibitors, retailers, and everyone else—to join us in this work and consider how you can be more environmentally conscious not only at TRE, but within your business, too.

Visit page 68 to learn more about TRE’s 2023 environmental initiatives.

The Largest Exhibit Hall Ever The 2023 exhibit hall will be the largest in show history, featuring nearly 300 run and outdoor specialty brands. Back for Year Two, Switchback at TRE doubled in size and will feature more than 40 exhibitors. Expect to find the latest in footwear, apparel, accessories, nutrition, technology, and so much more while meeting with existing vendors and connecting with new-to-you brands. Exhibit hall doors open at 9:00 AM Wednesday, November 29: Will we see you there?

Change Inspired by our Partners TRE’s partner organizations are crucial to the success of the event and include a range of organizations who are creating meaningful change in specialty retail and beyond. The Running Industry Diversity Coalition, Low Impact Alliance, &Mother, The Conservation Alliance, Queer Running Society, and more are driving the industry forward while bringing critical expertise and perspective to TRE. New partnerships with the National Shoe Retailers Association and the Pedorthic Footcare Association are widening TRE’s doors to welcome independent and comfort shoe retailers into the mix, creating an even more valuable experience for all.

Visit page 76 to meet all 2023 partners!

6 THE RUNNING EVENT • AUSTIN, TEXAS 2023

New Opportunities As always, you’ll discover a few new happenings at TRE this year. In the exhibit hall, find The Hub—an open space with career resources and a photo booth for professional headshots—as well as a regulation size pickleball court, where live demos and education about the popular sport will take place. The RIDC will host THE COOKOUT for the first time, the Indie 5K will kick off in a brandnew location, and PR Project will be streaming live TRE coverage straight from the exhibit hall.

Schedule-at-a-Glance

SCHEDULE

a t- a- g l a n ce Tuesday, November 28 7:00 AM: Trail Cleanup at the Ann & Roy Butler Hike & Bike Trail Presented by 9:00 AM: Conference Welcome and Coffee* 9:30 AM – 11:00 AM: Deep Dive Sessions* 11:15 AM – 12:00 PM: Lunch* 12:00 PM – 1:00 PM: Keynote* 1:15 PM – 6:00 PM: Conference Sessions* 3:00 PM – 5:00 PM: TRE Plus: Education for Brand Personnel** 6:00 PM: Welcome Reception Hosted by

Wednesday, November 29 6:00 AM: Running Industry Diversity Coalition (RIDC) CommUnity Run Powered by 7:15 AM – 8:45 AM: Special Breakfast Presentation: Leading with Values is Smarter Business: Learnings from Key Brands and Retailers Presented by 9:00 AM – 6:30 PM: Exhibit Hall: Day One 10:00 AM – 5:30 PM: Training Camp Theater Sessions 12:00 PM – 1:00 PM: TRE Plus: Education for Brand Personnel** 6:30 PM – 9:00 PM: THE COOKOUT Hosted by

Thursday, November 30 7:00 AM: Indie 5K at Festival Beach Park 9:00 AM – 4:00 PM: Exhibit Hall: Day Two 10:00 AM – 3:30 PM: Training Camp Theater Sessions 12:00 PM – 1:00 PM: TRE Plus: Education for Brand Personnel** 6:30 PM: 2023 Industry Awards Dinner**

*Included only with Retailer and Event Management Professional Passes **Additional cost at time of registration 8 THE RUNNING EVENT • AUSTIN, TEXAS 2023

NEW

ICE RECOVERY ROLLER • Ice massage reduces inﬂammation while mobilizing soft tissue. • Expedites recovery from muscle tightness and soft tissue injuries. • Stays cold over one hour providing multiple ice massage applications per freeze.

Visit us at TRE Booth #1026 for all your sports medicine needs.

Premium Quality. Reasonable Price.

RECOVER BETTER™ pro-tecathletics.com

P U G IN

M R A W 1 Y DA

Tuesday, November 28

Runners know every mile is better with Superfeet — that's why they choose to invest in their foot comfort year-after-year. Visit Superfeet Booth 427 to experience our newest products, learn about programs and trainings specifically built for your store and staff, and take advantage of our show promos.

Find out why Superfeet is better for your customers and your business at The Running Event.

Booth #427

Join us for Happy Hour

Wednesday 5 PM

#1 TRUSTED INSOLE BRAND IN RUN SPECIALTY

DAY 1

Trail Cleanup

C l i l ea a r T

Meet in the Hilton lobby at 6:45 AM to walk over, or join us on the trail at 7:00 AM!

Tuesday, November 28

7:00 AM Congress Grove at the Waller Creek Boathouse

Presented by

Help us leave Austin better than we found it! Before the conference kicks off Tuesday, volunteers are encouraged to join us at one of Austin’s cherished local trails to give back to the city that has given so much to the run and outdoor industry. The Details: Let’s come together, break a sweat, and leave the downtown Austin trails cleaner than we found them. Presented by ASICS and in partnership with the Low Impact Alliance, we’re excited for you to join us! • Don’t miss the chance to try out the latest Novablast 4 and other ASICS gear. Plus, arrive early at the boathouse for exciting giveaways. • T he Running Event’s Environmental Impact Partner, the Low Impact Alliance, will be onsite lending their expertise and distributing reusable LIA-branded gloves!

In partnership with:

• Local partner and steward of the trail, The Trail Conservancy, will be providing cleanup materials, support, and information about their local Austin efforts. • Kayaks will be available through The Austin Rowing Club to expand the cleanup onto the waters of Lady Bird Lake. • Connect with other attendees before and after the cleanup for refreshments and giveaways from sponsors.

12 THE RUNNING EVENT • AUSTIN, TEXAS 2023

Supported by:

You don’t quit, so why should we? For over 20 years, you have placed your trust in us as we’ve partnered to push technology, elevate performance, and craft the world’s finest socks designed for people that move. Your dedication to transforming lives through running drives our relentless innovation.

9:30 AM - 11:00 AM Deep Dive Sessions Humanize Your Retail Brand

TUESDAY, NOVEMBER 28

Nadia Durán Creative Director, Upper Quadrant

Camryn Claud Account Manager, Upper Quadrant

9:00 AM - 6:00 PM Austin Convention Center

CONFERENCE & SPEAKERS

DAY 1

Conference & Speakers

Nhi Nguyen Graphic Designer, Upper Quadrant

9:00 AM - 11:00 AM

Youth and Running: Connecting with the Next Generation

Next Gen Program: Is Your Business Prepared for Succession?

Kiera Smalls Executive Director, Running Industry Diversity Coalition

Pete Mohr CEO, Shoetopia & Simplifying Entrepreneurship Josh Habre President, ERHCo Inc.

Julia Beck-Gomez COO, Beck’s Shoes

Lauren Kobylarz Executive Director, Students Run Philly Style Dustin Martin Executive Director, Wings of America

Double Your Sales and Profitability Through Improved Operations

Rick Ravel President, Karavel Shoes

David Jones President, The Excellence Advisory

Mark Denkler President, National Shoe Retailers Association

Unleash Your Leadership Potential with Transformational Leadership!

Scan the QR code for the most up-to-date educational program.

14 THE RUNNING EVENT • AUSTIN, TEXAS 2023

Matthew Gawors CEO/Professor, Confluence Running/ Binghamton University Chris Cowden Regional Manager, Confluence Running

Revolutionizing Retail: An Inspiring Look at Store Design and Visual Merchandising Strategies Holly Wiese Retail Scientist, 3 Dots Design

11:15 AM - 12:00 PM Lunch & Networking

MyFootBalance® 3D Foot Scanning Service

Let a personalized fit power your sales. Turn your operational costs into a revenue stream with our all-in-one footwear fitting service: ► Advanced 3D foot scanning ► Health-based foot analysis ► Custom product recommendation ► 100% custom insole molded in-store

Meet us in Austin at TRE ‘23 Booth #535

Watch our service introduction to learn more.

Our award winning custom insoles help make the fit between healthy feet and healthy sales more profitable. Fast and easy to mold, our custom insoles are fully personalized in under 3 minutes.

Interested? Contact us to find out more: Book a demo www.footbalance.com/become-a-partner Reach us by email sales.us@footbalance.com or by phone +1 (603) 501 8883

KEYNOTE

DAY 1

Conference & Speakers

Melissa Gonzalez Running Through Today’s Retail Landscape Run specialty stores are a unique part of the retail landscape. Despite a quicklychanging market and constant evolutions to how consumers shop and make purchasing decisions, run specialty stores have survived—and even flourished— over the last decade.

12:00 PM 1:00 PM

Here’s why: 1. High level of customer service with staff who offer deep product knowledge and expertise. 2. Community connections. These stores sponsor races, give back to local organizations, and are very much a pillar of their communities. 3. Running stores tend to be managed by passionate individuals whose top priority is serving the customer. Run specialty stores excel at creating powerful and memorable experiences, which often results in return customers. But once that customer is acquired, retaining them can be a challenge. So, let’s explore what large retailers are doing to retain customers: • What are the big stores doing with loyalty programs and database marketing that smaller stores can adapt? • Target and Amazon are major players in the health and fitness space. What are they doing that smaller stores need to be aware of? What are some of the key trends that will occur in retail in the next five years? • Beauty brands excel at retail-brand partnerships. When you walk into Macy’s or Saks, the folks behind the counters are usually trained and paid for by the cosmetics brands. What are some of the best partnerships between beauty brands and retailers that run stores can learn from?

Continually pushing the boundaries of experiential retail, Melissa Gonzalez is an award-winning innovator and storyteller. As Principal at MG2 and Founder of The Lionesque Group, an MG2 Studio, she is pioneering the integration of physical environments and digital retail to help brands such as Victoria’s Secret, Waterford, Ever/Body, Nordstrom, and Burrow foster consumer engagement and evolve their offering. A passionate mentor and strategist, Melissa works hand-in-hand with clients to understand their greatest aspirations. She leads creative teams and delivers authentic design solutions from concept to completion, helping clients achieve their ultimate vision. An innovator at heart, she is consistently recognized as one of the leading ‘Women In Design,’ ‘10 New York City executives to watch in 2023,’ and ‘Top 10 Retail Design Influencers of the Year.’ When she’s not dreaming up innovative retail spaces, Melissa can be found seeking in unexpected places (like skydiving 10,000 feet above ground).

16 THE RUNNING EVENT • AUSTIN, TEXAS 2023

Fresh Foam X 1080

2:15 PM - 3:00 PM Conference Sessions Simple Steps To Make Your Store More Inclusive Erin Flynn Professor, Bentley University Martinus Evans Founder, The Slow AF Run Club

1:15 PM - 2:00 PM Conference Sessions

CONFERENCE & SPEAKERS

DAY 1

Conference & Speakers

What’s your Buyer Archetype? Unmasking Shopaholics, Hoarders, and Penny-Pinchers Carrie Watson Founder, Outside Looks Retail Consultancy

The $1 Trillion Dollar Market to Add to Your Sales Plan

Andrea Kelly Founder and CEO, Make Plus Equal Michael Clemons Owner, Louisville Running Company & Co-Director of Road Running, Queer Running Society

How to Use AI for Marketing, Customer Service, and More Jessica Murphy Co-Founder, BibRave

Mikah Meyer Founder, Outside Safe Space

Tim Murphy Co-Founder, BibRave

Beyond Your Four Walls: Lessons and Ideas You Can Take from Other Industries to Propel Your Running Store

The Low Impact Alliance Presents: The Impact of Events: Hosting Zero-Waste Events

Danny Smith Senior Writer, Running Insight

Kathleen Baker Managing Director, Runners for Public Lands Nick Kovaleski Director of Operations, A Runner’s Mind

Retail Sales 2024: Back To The Future Gregg Frederick Owner/President, G3 Development Group, Inc

Brian Mister Race Director/Co-Founder, Around the Crown 10K

Your Next Customer Isn’t a Runner How to Social Media – Tools (and Strategies) of the Trade Tommie Runz Creator/Podcaster, The RUN EAT SLEEP Show Michael Ko Youtuber

18 THE RUNNING EVENT • AUSTIN, TEXAS 2023

Brittany Katz Owner/Operator, Terra Running Company Heather Trainor Maker of Friends & Purveyor of Fun, Big Peach Running Co.

3:00 PM - 3:30 PM Networking Coffee Break

Bringing Data to Life. Discover the power of data with Upper Quadrant, your secret weapon for succcess in the run specialty industry.

MARKETING SERVICES

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Gain access to seamless retailer & brand data sharing, designed to help you save time & sell more!

UQUBE

Unlock your company’s full potential with our personalized data analytics & reporting tool. Streamline operations, predict sales trends, simplify reporting tasks, & much more.

Heaven McNair

RUN SPECIALTY SALES MANAGER

heaven.mcnair@upperquadrant.com 909-788-4842

Don’t be left behind — unleash the power of data with Upper Quadrant today!

UQ’S RUN SPECIALTY PARTNERS

Visit us at UpperQuadrant.com

3:30 PM - 4:15 PM Conference Sessions How to Leverage Vendor Relationships and Local Partnerships to Drive Participation

CONFERENCE & SPEAKERS

DAY 1

Conference & Speakers

Elyse Braner Director of People + Culture and Community Marketing, Pacers Running Sam Burmester Community Lead, Pacers Running Jason Millison Deputy Director of Public Engagement & Strategy, DC Department of Parks and Recreation; FitDC Tom Taylor Senior Manager, Go to Marketing and Retail Marketing, Altra Running Sarah Scott Public Affairs Specialist, DC Department of Parks and Recreation; FitDC

3:00 PM - 5:00 PM TRE Plus: Education for Brand Personnel Leadership 101 and 201

Exhibitors, be sure to add this informative session to your registration!

In this session, learn how high-performing leaders create the environment where people and processes can be at their best in delivering exactly to the organization’s brand promises every time. You will discover how to use your leadership style to drive consistent employee engagement that sets your team apart; one that consistently increases revenue, profitability, and retention. Expect to learn how to develop a team that retains top tier employees while establishing yourself as a leader for whom people want to work. Gregg Frederick Owner/President, G3 Development Group, Inc David Jones President, The Excellence Advisor

4:30 PM - 5:15 PM Panel: Meet the Best Running Stores Finalists

Building Careers at Specialty Retail Parker Karnan Founder and Owner, Karnan Associates

Pedorthics and Retail: A Perfect Fit! Robert S. Schwartz C. Ped, President, Eneslow Pedorthic Enterprises, Inc, and Executive Director, Pedorthic Footcare Association

Gen Z are Not Millennials Neil Schwartz President, SBRnet, Inc

20 THE RUNNING EVENT • AUSTIN, TEXAS 2023

Join us for a moderated discussion with the top four finalists of the 2023 Best Running Stores awards Moderated by program. The Best Running Laura Green! Stores celebrates the stores leading by example in the run specialty industry—the retailers who continually show their commitment to their customers, employees, and community. Leaders among their peers, these stores are always striving to create a stronger industry. Stay tuned for who will be speaking.

5:15 PM – 6:00 PM: Networking

Top Selling Running Essentials

B2B: amphipod.com E: order@amphipod.com T: 800.806.1288

DAY 1

Opening Night Reception

WELCOME RECEPTION

Hosted by HOKA, the TRE 2023 Welcome Reception is back with refreshed energy. Details will be unveiled in the coming weeks! Join HOKA and your TRE community to kick-off The Running Event 2023 with an evening of fun and connection. Expect food, drink, entertainment, and endless opportunities to catch up with friends both new and old!

Conference Alley Between educational sessions on Tuesday, meet with these brands to learn how they could be an asset to your store.

22 THE RUNNING EVENT • AUSTIN, TEXAS 2023

Hosted by:

Supported by

Tuesday, November 28 6:00 PM Hilton Austin

Anita Fraser 3:23 Marathoner Medium Arch Profile

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BIKEPRO

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HOCKEYPRO

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EDGEPRO

DAY 2

G N I T IT

E D I R ST

2 Y DA

Wednesday, November 29

WE MAY BE 100 BUT WE’VE NEVER FELT YOUNGER See the new Spring All Terrain Running 2024 line at our Switchback TRE booth #1735 or at the pre-exhibit conference and grab a cup of coffee on us for a mid-morning boost.

lowaboots.com

CITUX Ws

AMPLUX

FORTUX Ws

FORTUX GTX

DAY 2

RIDC CommUnity Run / Breakfast Presentation

RIDC CommUnity Run Powered by:

Once again, Day Two of TRE will kick off with the Running Industry Diversity Coalition (RIDC) CommUnity Run! Runners and walkers will meet up at the starting location, where the RIDC will kick things off inside the Saucony House. Open to all—including the local Austin community—participants will experience one of the city’s favorite traditions, the Austin Trail of Lights. Participants will run or walk through a maze of dazzling holiday lights while connecting with each other and taking steps toward a more inclusive and diverse running industry. The course is approximately three miles, and all paces are welcome!

Wednesday, November 29 6:00 AM Start location: Corner of E. 4th Street & Trinity Street

SPECIAL BREAKFAST PRESENTATION:

The Conservation Alliance

Wednesday, November 29 7:15 AM Hilton Austin

Leading with Values is Smarter Business: Learnings from Key Brands and Retailers Speakers include: Conor McElyea, Senior Director of Membership and Partnerships, The Conservation Alliance Felicia Lopez, Director of Community and Purpose, GU Ben Eichenberger, Senior Director of Outside Sales, KEEN Keri Straughn, Co-Owner, Palmetto Running Company

*Breakfast available at 7:15 AM; presentation will start promptly at 7:45 AM

Join The Conservation Alliance for a complimentary breakfast and a discussion featuring outdoor, specialty retail, and brand leaders. A lineup of expert speakers will share how they work together around shared values to support wild places vital to their organizations—and why that’s a smart business decision.

26 THE RUNNING EVENT • AUSTIN, TEXAS 2023

DAY 2

Floor Plan

OFFICIAL SHOW FLOOR PLAN

CONCESSIONS CONCESSIONS

2023

PICKLEBALL PICKLEBALL COURT COURT

Austin Convention Center

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ENTRANCE

Noteworthy Areas • Training Camp Theater

• Concessions

• Switchback at TRE

• The Hub

• New Product Showcase & Sock Bar

• Pickleball Court

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Thank you to our Platinum Sponsors

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THE HUB

CONCESSIONS

THE RUNNING EVENT • AUSTIN, TEXAS 2023 29

2705

DAY 2

Exhibitor Directory

2023 Exhibitor Directory The Running Event 2023 Platinum Sponsor

NEW

Switchback at TRE Exhibitor

New to TRE* *Has not exhibited in the last five years

&Mother NEW Booth #2105 andmother.org 10 Seconds Booth #2523 www.tenseconds.com 2before Performance Nutrition Limited Booth #1556 2before.com

NEW

2UNDR Booth #522 www.2undr.com 3 Dots Design Booth #557 www.3dotsdesign.com A.LEAF Products Booth #261 aleafproducts.com

NEW

ACTIVATE CANOPY Booth #1143 www.activatecanopy.com adidas Running Booth #1655 www.adidas-group.com/en/ about/profile adidas Terrex Booth #1655 www.adidas-group.com/en/ about/profile NEW

Aerothotic Booth #411 www.aerothotic.com Aetrex Booth #1023 www.aetrex.com AIRWAAV Booth #1250 airwaav.com Alegria by NEW PG Lite Booth #1820 www.alegriashoes.com

Alete Active Nutrition Booth #940 aletenutrition.com

AMPHIPOD RUNNING GEAR Booth #635 www.AMPHIPOD.com

ASICS Booth #1015 www.asics.com

All Day Running Co NEW Booth #1138 www.alldayrunningco.com

Anita International Booth #523 www.anita.com/en_us

Atom Running NEW Booth #2019 www.atomrunning.com

Allrounder NEW by Mephisto Booth #1934 www.mephistousa.com

ANTEPES NEW Booth #2410 www.antepes.com

Bag PRO Booth #939 www.bagpro.us

Archies Footwear Booth #2215 archiesfootwear.com

Balega Booth #1515, 1521 www.balega.com

Alter Ego Running Booth #551 www.alteregorunning.com Altra Booth #1415 www.altrarunning.com ALWRLD Booth #1450 www.alwrld.com American Trail Running Association (ATRA) Booth #756 trailrunner.com

30 THE RUNNING EVENT • AUSTIN, TEXAS 2023

ARC’TERYX Booth #1920 www.arcteryx.com

NEW

Bakline, Inc. Booth #642 www.bakline.com

Article One Booth #423 articleoneeyewear.com

Best Day Brewing Booth #241 bestdaybrewing.com

Aruna Project Booth #841 www.arunaproject.com

Birkenstock Booth #651 www.birkenstock.com/us

Ashworth Awards Booth #1527 www.ashworthawards.com

NEW Black Diamond Booth #1919 blackdiamondequipment.com

Anita USA 1-800-866-6223

anita.com

DAY 2

Exhibitor Directory

Blueshift Nutrition NEW Booth #1240 www.blueshiftnutrition.com

CEP Compression Booth #1325 cepcompression.com/

BOCO Gear Booth #927 www.bocogear.com

Cheribundi Booth #827 cheribundi.com/

Body Glide Booth #1029 www.bodyglide.com

ChicknLegs Booth #544 www.chicknlegs.com

Brand Asset Partners NEW Booth #2408 brandassetpartners.com

Chirp NEW Booth #361 www.gochirp.com

NEW Brandkeep Booth #1823 www.brandkeep.com

ChronoTrack Booth #1529 www.chronotrack.com

Brooks Running Booth #227 www.brooksrunning.com/ en_us

Cleer Audio NEW Booth #341 cleeraudio.com

BUFF Booth #626 www.buff.com ®

CamelBak Booth #550 www.camelbak.com Cardinal Cures, LLC NEW Booth #456 www.cardinalcures.com Caterpy Booth #1645 caterpy.us

Clif Bar & Company Booth #2214 www.clifbar.com COROS Wearables Booth #1043 www.coros.com Correct Toes Booth #556 www.correcttoes.com Craft Booth #1715 www.craftsports.us

Creating Brand Legacy (CBL) Booth #561 www.cblworld.com Currex/PowerStep Booth #735 www.powerstep.com

NEW Flipmits Booth #1925 www.flipmits.com

Dansko, LLC Booth #1827 www.dansko.com Darn Tough Vermont Booth #1535 darntough.com/ Designers Plastics LLC NEW Booth #658 www.designersplastics.com NEW

Deuter Booth #1922 www.deuter.com

Diadora Booth #1451, 1551 www.diadora.com Drankful Booth #351 www.drankful.com NEW

NEW EMU Australia Booth #1838 www.emuaustralia.com/us NEW Envoy B2B Booth #1823 www.envoyb2b.com

FAIRMAT NEW Booth #560 www.fairmat.tech FALKE Booth #835 falke.us/en Farm to Feet Booth #1929 www.farmtofeet.com Feetures Booth #1123 www.feetures.com

32 THE RUNNING EVENT • AUSTIN, TEXAS 2023

Fitted Retail Booth #1345 www.fittedretail.com Fitterfirst Booth #656 www.fitter1.com

Danner Booth #1751 www.danner.com

EASYFEET INC Booth #758 easyfeet.store

Firefly Recovery Booth #422 www.recoveryfirefly.com

Flux Footwear Booth #2210 www.fluxfootwear.com FootBalance Booth #535 www.footbalance.com Fourlaps NEW Booth #2434 www.fourlaps.com Fox River Booth #1935 www.foxsox.com FP Movement Booth #245 freepeoplewholesale.com Fractel Athletic Pty Ltd Booth #2310 www.fractel.us

NEW

Frankford Leather Co. NEW Booth #660 www.frankfordleather.com/ content/welcome.asp Fresh Kicks NEW Booth #1056 www.getfreshkicks.com Fulton NEW Booth #1340 www.walkfulton.com Garmin International Booth #1022 www.garmin.com GOES Health Booth #2018 https://goes.health Go Guarded NEW Booth #1558 goguarded.com

NEW

S P R I N T O V E R T O S E E U S AT B O O T H 1 5 3 5

DON’T SLEEP ON SHEEP

Especially Merino sheep. Our Run Socks are knit with Merino Wool, helping to keep them light in weight and heavy in style and helping to keep you, ahead of the ﬂock.

DAY 2

Exhibitor Directory

GO Sleeves, Inc. Booth #1253 gosleeves.com GOFLUO Booth #1141 www.gofluo.com goodr Booth #722 www.goodr.com GotSneakers Booth #1457 www.gotsneakers.com Gravity Defyer NEW Booth #2314 www.gravitydefyer.com Greneker Mannequins Booth #211 greneker.com GU Energy Labs Booth #1235 guenergy.com/ NEW Haflinger Booth #1838 www.haflingerusa.com

Hangers Direct NEW & Store Supplies Booth #1559 www.HangersDirect.com HEALI Medical Booth #1242 www.healimedical.com

Health (China) NEW Sporting Goods CO. Booth #2510 en.health1984.com Health Via Modern Nutrition Inc. Booth #1158 www.hvmn.com Heartland Booth #1750 www.heartland.us Hettas NEW Booth #450 www.hettas.com HOKA Booth #1157 www.hoka.com Honey Stinger/ EN-R-G Foods Inc. Booth #1353 www.honeystinger.com HydraPak Booth #1442 hydrapak.com hylo athletics limited Booth #2308 www.hyloathletics.com Hyperice Booth #2323 hyperice.com

NEW

IceeNOW Booth #1139 iceenow.com

Jogology NEW Booth #923 www.jogology.com

Impact Canopy USA Booth #1656 www.impactcanopy.com

JUNK Brands Booth #1642 www.junkbrands.com

Implus Booth #1521, 1515 www.implus.com

Kahtoola Booth #1939 www.kahtoola.com

Injinji Booth #843 www.injinji.com

Kane Footwear NEW Booth #2035 www.kanefootwear.com

Inov-8 NEW Booth #2219 www.inov-8.com

Keen Footwear Booth #1953 www.keenfootwear.com

JAMBAR NEW Booth #2528 www.jambar.com

Kinfield NEW Booth #710 WWW.KINFIELD.COM

Janji Booth #540 janji.com/

Klean Kanteen Booth #1640 www.kleankanteen.com

Jason Markk NEW Booth #1335 www.jasonmarkk.com

NEW Kneed Booth #1954 www.kneedfootwear.com

NEW jbrds Booth #2028 www.jbrds.com

Knockaround Sunglasses Booth #1826 knockaround.com

JMS Plastics Supply Booth #461 www.jmsplastics.com

NEW

Koo Eyewear NEW Booth #2429 kooworld.cc/us/en Kreedom Eyewear Booth #2014 kreedom.com

NEW

K-Swiss NEW Booth #465 kswiss.com KT Tape Booth #1339 www.kttape.com/ Lacetrap NEW Booth #2414 www.lacetrap.com LAMO Sheepskin Booth #1727 www.lamofootwear.com La Sportiva N.A. Booth #2025 www.lasportivausa.com

34 THE RUNNING EVENT • AUSTIN, TEXAS 2023

60% OF YOUR CUSTOMERS BUY INSOLES. BUT ONLY 25% BUY THEM FROM YOU.

LET US HELP YOU CHANGE THAT. TWO BRANDS

ONE SOLUTION FOR YOUR STORE

AN INSOLE FOR EVERY NEED Every foot condition, every activity, every shoe, every budget. Foundation Wellness has the solution.

IMPROVE STORE EFFICIENCY Consistency accomplished through one ordering platform, one shipment to track, one invoice to pay.

REDUCE STAFF CONFUSION Reduce SKUs to focus and train staff on just two brands.

Visit Booth #735 for the latest technology

for your store

888.237.3668 | foundationwellness.com

Source: Three AYTM, Representative Consumer Surveys, 7/22, 2/22, 12/21; n=400, 250, 500

DAY 2

Exhibitor Directory

Leave No Trace NEW Organization Booth #657 lnt.org/partnership/corporatepartnership LEKI USA Booth #1338 www.leki.com/us Leslie Jordan, Inc. Booth #1641 www.lesliejordan.com Locally Booth #1651 www.locally.com LOCK LACES® Booth #1234 www.locklaces.com Low Impact Alliance Booth #922 lowimpactalliance.com Lowa Boots Booth #1735 www.lowaboots.com Marathon Printing Booth #610 shop.marathononline.com Maurten NA Booth #2435 www.maurten.com Maxwell Medals & Awards Booth #1042 www.maxmedals.com Medi-Dyne Family of Brands Booth #726 www.medi-dyne.com Merrell Booth #2127 www.merrell.com MizunoUSA Booth #1625, 1626 www.mizunousa.com Mondetta/MPG Sport Booth #451 www.mpgsport.com moshn NEW Booth #925 www.shopmoshn.com Mount to Coast NEW Booth #2305 www.mounttocoast.com

Muscle Rehab Booth #1658 enfusia.com

NEW

Näak Booth #2118 www.naakbar.com Nathan Sports Booth #1225 www.nathansports.com Neversecond Booth #650 never2.com New Balance Athletic Booth #1215 www.newbalance.com New Leaf Service NEW Contracts, Inc Booth #1557 www.trynewleaf.com Newton Running Booth #1915 www.newtonrunning.com Nike Booth #2632 www.nike.com Nilit America Booth #2423 www.nilit.com

NEW

NEW NITECORE Booth #2024 www.nitecorestore.com

Nix Biosensors Booth #1151 nixbiosensors.com Nnormal NEW Booth #2109 www.nnormal.com Nonaste NEW Booth #2124 www.nonaste.com

O2 Running Shoes Booth #941

NEW

Oars + Alps NEW Booth #511 www.oarsandalps.com Oboz Footwear Booth #1828 www.obozfootwear.com Oiselle NEW Booth #541 www.oiselle.com Omni Digital Group Booth #1351 www.omnidigitalgroup.com On Inc. Booth #815 www.on-running.com OneOdio NEW Booth #311 www.oneodio.com OOFOS Booth #1615 www.oofos.com/ NEW Optic Nerve Eyewear Booth #1721 www.opticnerve.com

Optio Incorporated Booth #1145 www.getopt.io Orange Mud Booth #1452 www.orangemud.com OS1st Booth #727 www.os1st.com Osprey Packs Booth #723 www.osprey.com/us/en

norda run Booth #1740 nordarun.com

NEW Outdoor Research Booth #1835 www.outdoorresearch.com

NuOrder by Lightspeed Booth #2216 www.lightspeedhq.com

Outform NEW Booth #223 www.outform.com

Nuun Hydration Booth #1434 www.nuunlife.com

Paradis Sport NEW Booth #545 paradissport.com/

™

36 THE RUNNING EVENT • AUSTIN, TEXAS 2023

PEREGRUNE Booth #1040 www.peregrune.com Pickle Juice Booth #2211 www.picklepower.com PIONEERS NEW Apparel Inc. Booth #343 www.pynrs.com Portland Accessories Booth #856 www.portlandaccessories.com NEW prAna Booth #1841 www.prana.com

Pressio USA Booth #851 pressio.com/us Pro-Tec Athletics Booth #1026 www.pro-tecathletics.com NEW Psudo Booth #1855 www.psudo.com

Puma North America Inc. Booth #2325 www.puma.com QALO NEW Booth #441 www.qalo.com QO Nutrition Booth #1643 www.qo-nutrition.com Queer Running NEW Society Booth #2205 www.queerrunningsociety.com NEW Rab USA Lowe Alpine Booth #1834 rab.equipment/us

rabbit Booth #1443 www.runinrabbit.com Race Result Americas Inc. Booth #1239 www.raceresult.com Recover Brands Booth #924 www.recoverbrands.com

START THEM OFF ON THE RIGHT FOOT They’ll be running before you know it! jbrds Stand2Walk Shoes are the very first anatomically designed footwear for children that your little one will actually want to wear. Podiatrist designed and doctor approved, jbrds promote healthy foot development unlike most name brand shoes. Invest in their feet today to prevent problems later.

jbrds.com

@jbrds_kids

DAY 2

Exhibitor Directory

REPREVE Booth #2615 www.repreve.com RICS Software Booth #1034 www.ricssoftware.com rnnr Booth #1134 rnnr.com RNWY NEW Booth #460 rnwy.life Road Runners Club of America Booth #1251 www.rrca.org Roark Run Amok Booth #943 www.roark.com Rocket Science Sports NEW Booth #1041 www.rocketsciencesports.com ROLL Recovery Booth #627 rollrecovery.com Run Free Project Booth #823 www.runfreeproject.com RunDNA Booth #2114 www.rundna.com RunMitts, LLC Booth #1938 www.runmitts.com

NEW

Runners for Public Lands Booth #2304 www.runnersforpubliclands.org Running Industry Diversity Coalition Booth #1035 www.runningdiversity.com Runur Athletics LLC Booth #1238 www.runur.run Ryka Booth #1650 www.ryka.com Salomon Booth #515 www.salomon.com/us

SplashRobe Ltd Booth #1927 www.splashrobe.com

Saucony Booth #643 www.saucony.com

Shokz Booth #1051 shokz.com

SAXX Booth #2015 www.saxx.com

Sidas North America Booth #323 www.sidas.com

SAYSKY NEW Booth #2135 saysky.com

Skechers Booth #414 www.skechers.com

SCARPA Booth #1745 us.scarpa.com/

Skratch Labs Booth #1142 www.skratchlabs.com

Scott Sports Booth #2235 www.scott-sports.com

Sky Manufacturing Booth #951 skymanufacturing.com

Seattle Gummy NEW Company Booth #959 www.seattlegummy.com

Smellwell World Wide AB Booth #1156 www.smellwell.com

Seirus Innovations Booth #2121 www.seirus.com Selkirk NEW Booth #371 www.selkirk.com SFuels Booth #2416 sfuelsgolonger.com SHOEBOT NEW Booth #659 www.shoebot.pro

38 THE RUNNING EVENT • AUSTIN, TEXAS 2023

NEW

Sneaker Impact Booth #1350 www.sneakerimpact.com Sneakers4Good Booth #957 sneakers4funds.com Sound Running NEW Booth #353 www.soundrunning.run SPIbelt Booth #1427 www.spibelt.com

NEW

Sportswear NEW Unlimited Corporation Booth #559 www.sportswear-unlimited.com Spring Energy Booth #1821 www.myspringenergy.com Sprints Booth #1541 www.getsprints.com Squirrel’s Nut Butter Booth #825 squirrelsnutbutter.com Stunt Puppy Booth #829 www.stuntpuppy.com Sunday Afternoons Booth #2318 www.sundayafternoons.com NEW Sunski Booth #1926 www.sunski.com

Superfeet Booth #427 www.superfeet.com Sur Nutrition Booth #1038 www.sur.co

NEW

DAY 2

Exhibitor Directory

VeraWella Booth #2420 www.verawella.com Vibram Booth #2425 us.vibram.com Vimazi Booth #1742 vimazi.com VimHue Booth #1241 www.vimhue.com VJ Shoes Booth #345 www.vjshoesusa.com Vooray | TAVI Booth #440 www.thirtythreethreads.com vuori Booth #714 www.vuoriclothing.com Suunto USA Booth #2335 www.huishoutdoors.com

Tifosi Optics, Inc. Booth #751 www.tifosioptics.com

UltrAspire Booth #1352 www.ultraspire.com

Swiftwick Booth #1343 www.swiftwick.com

Tiger Tail USA Booth #622 www.tigertailusa.com

Ulysses Running Co. NEW Booth #2309 www.ulyssesrunning.com

NEW Switchback Foods Booth #2026 www.switchbackfoods.com

Topo Athletic Booth #1435 www.topoathletic.com

UnTapped Booth #435 untapped.cc

ToughCutie NEW Booth #1039 www.toughcutie.com

UP2U Recover Booth #1057 www.up2u.co

Tracksmith NEW Booth #2315 www.tracksmith.com

Upper Quadrant Booth #527 www.upperquadrant.com

Tread Labs Booth #1243 treadlabs.com

USWE NEW Booth #640 www.uswe.com

Tailwind Nutrition Booth #1044 www.tailwindnutrition.com TELETIES Booth #624 www.teleties.com The North Face Booth #857 www.thenorthface.com Therabody Booth #2126 www.therabody.com Thrive Societe NEW Booth #445 www.thrivesociete.com Thule Group Booth #1635 www.thule.com/en-us

TRIHARD, INC. Booth #2209 www.trihard.co

NEW

TYR Sport Inc. Booth #2514 www.tyr.com/ UCAN Booth #1244 www.ucan.co Ultimate Direction Booth #623 www.ultimatedirection.com

40 THE RUNNING EVENT • AUSTIN, TEXAS 2023

NEW

UYN - Unleash your nature Booth #1342 trereinnovation.it VEJA NORTH AMERICA INC Booth #1135 www.veja-store.com/en_us Velous Footwear Booth #2525 www.velousfootwear.com

NEW Wildsense Booth #2020 www.wildsensegoods.com

WildSpark NEW Booth #457 www.reflectiveapparel.com Woolloomooloo Shoe Company Booth #257 woolloomoolooshoe.com WrightSock Booth #1739 www.wrightsock.com XACT Nutrition Booth #611 www.xactnutrition.com Xelero Booth #935 xeleroshoes.com Xero Shoes Booth #711 www.xeroshoes.com NEW Zamberlan USA Booth #1940 www.zamberlanusa.com

Zym Sports, Inc Booth #2115 www.zym.com

TRE ‘23 | booth 1934/switchback | free gift to first 100 visitors line preview contact Logan Bird: logan.bird@mephistousa.com

DAY 2

2023 Exhibit Hall Opening Day

2023

Exhibit Hall

Opening Day

Training Camp Theater

Scan the QR code for the full Training Camp Theater schedule.

Back again, the Training Camp Theater is an open, engaging space in the exhibit hall built to inspire, offer additional education, and bring people together. Hear (free) presentations and panels from a host of industry influencers, brands, and other leaders throughout each day the exhibit hall is open. Below, check out three Day One sessions:

In Conversation: The Power of Community

We are all constantly hearing about the importance of building community – as individuals and as businesses, too. What we miss out on is the “how.” This session will include a candid conversation on how we can all show up to drive participation, inclusion, and ultimately, success in the running industry. Panelists will discuss the unmet needs of underrepresented groups in our industry and how we can all show up as allies to make an impact and drive change. Harry Chandler Co-Owner, Charlotte Running Company; Board Member, Running Industry Association (RIA) Rocío Villalobos Co-Founder, Native Roots ATX Running & Wellness Crew

Fostering the Next Generation of Trail Runners: Growing Future Support A panel of running camp leaders, race directors, and store owners will address their efforts to introduce and promote trail running to future audiences who will help the sport flourish for years to come. Adam Chase President, American Trail Running Association

Spotlight Detroit: Building Connection Through Community

It’s Bigger Than Running. Cara Cross from Gazelle Sports will sit down with WeRun313 Founders Lance Woods and Joe Robinson in a panel discussion moderated by ASICS to talk through how one running club fosters community, connection, inclusivity and empowerment for its members. Connect. Run. Build. Three simple words have guided Woods and Robinson to champion running through the streets of Detroit and ultimately connect with some of the industry’s biggest brands and the important role partnership with their local Run Specialty store has played (and continues to play) in their journey.

Monica Morant Regional Sales Director, West Coast, On

Lance Woods Co-Founder, WeRun313, LLC

Conversation moderated by: Kiera Smalls Executive Director, Running Industry Diversity Coalition (RIDC)

Joe Robinson Co-Founder, WeRun313, LLC

44 THE RUNNING EVENT • AUSTIN, TEXAS 2023

Cara Cross CMO, Gazelle Sports Conversation moderated by:

Karen Menez Director of Communications, ASICS

Albert 2 Pro The Ultimate All-In-One Foot Scanning Solution • Generate Add-On Sales • Collect Unique Customer Data • Create an Enhanced In-Store Experience Learn More at

AetrexTechnology.com

DAY 2

2023 Exhibit Hall Opening Day

What Brands Are Doing

HAPPY HOURS

Booth 1655

Booth 1015

TRE Plus:

EDUCATION FOR BRAND PERSONNEL Booth 227

*Lunch provided

Booth 1325

Booth 735

Booth 465

Booth 1215

Booth 1827

Booth 1034 booths Visit these 6:30 PM! 4:30 PM and

Booth 414

SKECHERS PERFORMANCE INLINE LOGO FILE NAME

SKX_PERFORMANCE_INLINE_LOGO.eps

CATEGORY / DESCRIPTION

LOGO IDENTITY FOR SKECHERS PERFORMANCE

The $1 Trillion Dollar Market to Add to Your Sales Plan 12:00 PM – 1:00 PM

on the Floor e Trad Show

Booth 1953

Exhibitors, be sure to add this informative session to your registration!

Booth 427

Booth 857

Coffee Station Booth 1015

Smoothie/Snack Station Booth 1123

COLOR SYSTEM

100% BLACK

ALSO VISIT: Coffee Station Booths 1625/1626

Education at the Pickleball Court Wednesday, November 29 • 2:30 PM - 3:15 PM

Why Sell Pickleball Featuring run specialty retailers and experts on the game explaining the benefits and opportunities—and challenges—in selling the sport in their stores. Attendees will be convinced that adding pickleball to their product mix is a win-win for them and their existing and new customers. Speakers: Jeff Anderson Owner, Kelley’s Pace

Dave Kazanjian President, Whirlaway Sports

Jeff Harris Owner, Run With It

Moderated by: Tom Webb Chief Marketing Officer, The Association of Pickleball Players

46 THE RUNNING EVENT • AUSTIN, TEXAS 2023

Presented by Mikah Meyer, Founder, Outside Safe Space Did you know it wasn’t until 2018 that the Outdoor Recreation Industry in America included an openly gay man in an ad? Did you know that the first endemic running brand to create a Pride product didn’t do so until 2019? Does the fact that LGBTQ+ consumers in America have $1 trillion in purchasing power make marketing to them sound like a big, untapped opportunity for the running industry? If so, join this Lunch & Learn where you will be taken on a journey through the benefits of LGBTQ+ marketing, and also a trek through all 400+ U.S. National Park Service sites.

DAY 2

Switchback at TRE

Switchback at The Running Event Back for Year Two

An outdoor-focused expansion of The Running Event exhibit hall, Switchback at TRE is a one-stop, targeted opportunity to connect with industry peers, access top outdoor and running brands, and gain valuable, actionable education. Uniting run and outdoor specialty retailers, brands, and thought leaders under one roof—at an optimal time of year—will redefine the outdoor and running industries and capitalize on the growing crossover between the two categories.

EDUCATION HIGHLIGHTS Discover relevant and insightful educational sessions: •F ostering the Next Generation of Trail Runners: Growing Future Support • The Low Impact Alliance Presents: The Impact of Events: Hosting Zero-Waste Events • Deep Dive: Unleash Your Leadership Potential with Transformational Leadership! • What’s your Buyer Archetype? Unmasking Shopaholics, Hoarders, and Penny-Pinchers

Hear from outdoor industry leaders: •C arrie Watson, Founder, Outside Looks Retail Consultancy •A ndrea Kelly, Founder and CEO, Make Plus Equal

The Running Event has a strong,

• Mikah Meyer, Founder, Outside Safe Space

established base of exhibiting outdoor

•J ason Millison, Deputy Director of Public Engagement & Strategy, DC Department of Parks and Recreation; FitDC

brands, including HOKA, Salomon, OOFOS, The North Face, On, and Merrell. Our positive conversations with outdoor brands and the growing list of exhibitors exemplify the need for a space that serves this industry.” Christina Henderson Event Director, TRE

A 2023 TRE survey collected data about run specialty retailers’ plans in the outdoor category. Here are some findings: 70% of surveyed run specialty retailers said the outdoor category is growing moderately to significantly in their store. Categories they already carry or would like to carry include: 80%

Trail Footwear

i l C l e an a r T up

Join us Tuesday, November 28 at 7:00 AM for a trail cleanup! More on page 12.

48 THE RUNNING EVENT • AUSTIN, TEXAS 2023

61%

Athleisure Apparel

54%

Lifestyle Footwear Outdoor Apparel Hiking Footwear

49% 39%

1655

Switchback at TRE Trail Map

1857

1956

1751

1855 1954

1745

1845

1953

Use the map and key below to navigate your way through Switchback at TRE! CONCESSIONS

Training Camp Theater

PICKLEBALL COURT 272

273 372

270

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371

267 366

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365 464

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TRAINING CAMP THEATER

245

343

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1145 1244

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841 940

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1735 1834

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2126

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2632 1029

829

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323 422

1529

1123

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311

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2020 1919 2018

2019 2118

515 411

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815

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ENTRANCE

See pages 28-29 for full floor plan

1815

1915 2014

2015 2114

2425

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2323 2420 2219 2318

2418

2115 2214

2215 2314

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1935

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NEW PRODUCT SHOWCASE & SOCK BAR

1929 2028

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2510

2109 2208

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THE HUB 2705

CONCESSIONS

1735 1834 1828

1835 1934 1827

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1929

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1823 1922 1925 1721 1820 1821 1715

2028

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1940

THE RUNNING EVENT • AUSTIN, TEXAS 2023 49

DAY 2

THE COOKOUT

NOVEMBER 29, 2023 / 6:30 PM CT AUSTIN, TX

THE COOKOUT S TAY T U N E D F O R M O R E D E TA I L S

Scan the QR code to register today

50 THE RUNNING EVENT • AUSTIN, TEXAS 2023

To our communities of color and our allies, we cordially invite you to THE COOKOUT. Grab your plates of flavorful food, and enjoy rhythmic music, cultural performances, and networking with attendees of TRE and the Austin community. This event is intentionally crafted to create an atmosphere of joy and celebration for everyone. It’s more than just a party and fundraiser for the RIDC; it’s a unifying cultural experience for the people of color we serve and the allies who help advance our work in the running industry. To be invited to THE COOKOUT signifies being entrusted with a valued place at our table, within our community, and alongside our family. This invitation comes with a responsibility to respect the cultures present and to nurture connections that extend beyond this singular occasion.

NOV 28 - 30, 2023 Austin Convention Center | Austin, TX

A FORCE TO BE RECKONED WITH.

POWERRUN PB SUPERFOAM CUSHIONING. BROADER OUTSOLE FOR SUPERIOR COMFORT + SUPPORT.

STOP BY THE SAUCONY BOOTH TO EXPERIENCE A NEW ERA IN MAX CUSHIONING

DAY 3

K C I K L

A N I F E

3 Y DA

Thursday, November 30

DAY 3

Indie 5k

INDIE5K

TRE’s annual Indie 5K run and walk is back— at a new, downtown Austin location! Runners, walkers, and everyone in between will hit the road for TRE’s annual Indie 5K. This year’s run/walk will be a road race in an all-new downtown location, starting and finishing at Festival Beach Park. As always, The Running Event team will handle transportation, coffee, and breakfast for this special 5K.

Thursday, November 30 7:00 AM Festival Beach Park

The 2023 Indie 5K will also include a one mile walk, presented by KEEN.

What to Know: The Indie 5K is free and open to ALL TRE attendees: simply opt-in when registering. For some participants, the 2023 course may be walking or running distance from the Austin Convention Center and host hotels. Transportation will also be available to all participants. Free breakfast and coffee will be readily available after the 5K. The post-race expo will provide an opportunity to test products and make connections outside of the exhibit hall.

Thank you to our Indie 5K Supporters:

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Shuttles will leave the Hilton Austin beginning at 6:15 AM, with the last shuttle leaving at approximately 6:45 AM.

DAY 3

Exhibit Hall: Day Two

Exhibit Hall: Day Two Training Camp Theater Don’t miss Day Two of the Training Camp Theater! Scan the QR code on this page for the full schedule, and check out two session highlights below: Developing Meaningful Non-Profit Partnerships

How to Use Strava to Grow Your Community AND Your Bottom Line

Leave No Trace will lead a meaningful panel discussion around what it means to partner with non-profits, why these partnerships are integral to the brand and non-profit, and how your company can start the path towards these partnerships.

As the old saying goes, “if it’s not on Strava, it didn’t happen!” But harnessing Strava’s highly engaged community and turning them into real, in-store customers or event participants can feel daunting. In this hands-on session, we’ll facilitate a discussion with industry leaders who have built powerful communities on Strava—and most importantly, turned them into real life customers. We’ll also demo new product features and answer those burning Strava questions from the audience.

Meghan Morgan Athlete, La Sportiva

Lisa Jhung Writer, Outside Magazine Peter Murry Corporate Development Manager, Leave No Trace

–T ed Knudsen, Owner, San Francisco Running Company –T im Myers, Group Product Manager Lead, Strava, Inc. –L arissa Rivers, Lead, Partnerships, Strava, Inc.

TRE PLUS: Education for Brand Personnel

Thursday, November 30 10:30 AM - 11:15 AM Located at the pickleball court in the exhibit hall

How To Sell Pickleball This session will include advice from the shoe, sock, apparel and equipment brands exhibiting at TRE23 on how to merchandise pickleball in a run specialty shop. You will walk away with the knowledge of just how pickleball product and merchandising can fit into your store design and product selection. Speakers:

Exhibitors, be sure to add this informative session to your registration!

Coaching for Performance 12:00 PM – 1:00 PM *Lunch Provided

Presented by Piper Abodeely, Organizational Development Consultant and Executive Coach Leadership is a skill for any role—not just managers. Learn how to become a more successful leader, improve communication, make better decisions, manage conflict, and build a team. In today’s business world, the highest performers focus less on control and more on culture, people, and connection.

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Pickleball Session

Josh Higgins President, OS1st Dave Larson VP of Marketing, K-Swiss Kyle Whatnall Senior Manager of Public Relations & Content, Selkirk Tait Engebretson Wholesale & B2B Marketing Manager, Selkirk

DAY 3

Industry Awards Dinner

2023

I N D U ST RY A

WA R D S D I N N E R

The 2023 Industry Awards Dinner will celebrate and recognize the leaders and pioneers who are changing and evolving the run specialty industry for the better. Expect to hear from more voices in the room while celebrating the individuals, achievements, and progress made throughout the industry over the last year. The evening will kick off with special awards given by leading brands, as follows:

Run Happy Rising Star Award Presented by: Brooks is recognizing individuals who are shaping the future of run specialty. This award celebrates those within the specialty retail channel who are moving the industry forward. They are disrupting how we have always done things and are daring to say, “How can we be better?”

Run For Good Award Presented by: This award recognizes a retailer who gives kids a running start towards a lifetime of good health through community-based youth running programs. At Saucony, we exist to inspire and enable people to live a better life through running culture, selfexpression and their impact on the world. And now, more than ever, that must include our kids. The winner will receive a donation to help introduce even more children to the power of running, creating a happier, healthier future for the local community.

The Ubuntu Award

The Impact Award

Presented by:

Since the inception of The Running Event, Balega has annually presented the Ubuntu Award to recognize a running specialty store for excelling in service and involvement in their local community. The culture of Balega draws its inspiration from the humanistic philosophy of Ubuntu, which focuses on people’s allegiance and relationship to one another. It is the relationship to our communities that resonates with store owners every day in their hometowns— changing lives and helping to improve the lives of those living in our communities.

Working to make a positive impact is not a oneand-done thing. It’s a journey. One that requires teamwork, commitment and accountability. It demands traveling unexplored paths and blazing new trails and thinking outside the box. And most importantly, it will require a brilliant spirit of collaboration. The On Impact Award will be given to the retail partner making significant strides towards transforming run into a more sustainable, diverse, equitable and inclusive community.

*There is an additional cost to attend this dinner, applied during the registration process. Dinner and drinks will be provided.

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This celebration always reminds me of TRE’s true purpose: to bring the industry together and celebrate the incredible people who comprise it. There isn’t a better way to close out TRE, and I can’t wait to recognize not only award winners, but the progress our industry continues to make.” - Christina Henderson Event Director, TRE

Congratulations to the Best Running Stores of 2023! Following the Industry Awards, this year’s Best Running Stores will be honored and the Store of the Year will be announced.

Thursday, November 30 6:30 PM Hilton Austin

Meet the 2023 Winners: 605 Running Company

FootZone

Run Flagstaff

A Runner’s Mind

Gazelle Sports

Run Hub Northwest

Aardvark Sports Shop

Georgia Game Changers Running Company

Runner’s Corner

Good Times Running Company

Runners Roost Lakewood CO

Howe2Run

Running Etc.

iRun Texas

Running Lab

John’s Run/Walk Shop

Running Niche

Kelley’s Pace

Running Wild

Lucky Road Run Shop

Running Zone

Mill City Running

RunWell

Naperville Running Company

Rush Running Company

Pacers Running

Salt Lake Running Company

Big Peach Running Company Brooklyn Running Company Bull City Running Company Charlotte Running Company Charm City Run Columbus Running Company Confluence Running Dave’s Running Shop Fleet Feet Columbia Fleet Feet Davenport

Palmetto Running Company

Fleet Feet Fayetteville

Philadelphia Runner

Fleet Feet Fort Wayne

Playmakers

Fleet Feet Huntsville

Point 2 Running Company

Fleet Feet Louisville

Runner’s Edge NY

Shoes & Brews St. Pete Running Company Terra Running Company The Runners Edge MT

Fleet Feet Montclair

Potomac River Running

Fleet Feet Nashville

Pro Bike + Run

Tortoise & Hare Sports

Fleet Feet Rochester

Red Coyote Running and Fitness

Up & Running Dayton

Fleet Feet West Reading

The Running Elements

Whirlaway Sports

Ridgefield Running Company

THE RUNNING EVENT • AUSTIN, TEXAS 2023 59

EXTRAS

G N O L A S P O T S E WAY TH

All the Extras

SAVE FOR WHEN IN NEED

HOW TO SURVIVE -I N T H E W I L D a layer of insulation. If this feels like too much work, at least crawl up under a tree or hide inside some bushes.

01. FIND DRINKING WATER —

The very first thing that you’ll need in order to survive in the wild is water. That you can drink. Look for signs of fresh water nearby areas of green foliage. Healthy looking leaves, plants and trees indicates that water is nearby. Also search at low-lying areas where water could be collected, and signs of wildlife like animal tracks. It could mean that a creek, stream or pond is nearby. But if the tracks belong to a bear, a pack of wolves or any other predator, please search elsewhere.

02. BUILD A SHELTER —

Search for a dry, flat area between 2 trees, with splits in their trunks. If possible, the 2 trees should have a split in their trunks about 1–1.5 m (3–4 feet) off the ground and be about 3 m (10 feet) apart from each other. Then find a branch 3 m long (10 feet). This will be your support beam, so look for a sturdy branch. Insert the branch where the tree splits. Then, gather a bunch of branches that are long enough to be propped up against the main branch of your shelter. And finally, lay twigs and leaves of the branches to form

03. FIND FOOD

05. DO NOT GET KILLED BY ANIMALS —

—

This is no time to be a picky eater. Flip over logs to search for insects that you can eat. They are packed with protein and fats that will help you survive. Check under rotting logs for ants, termites, beetles and grubs. And keep an eye out for worms in the dirt. Yummy! You can eat most insects raw, but you might want to cook spiders.

04. START A FIRE —

Find small, dry material to use as tinder. Look for dry grass, leaves, tree bars, pine needles or any other small flammable materials you can find. You need material that is easy to light and will produce a large flame so you can start your fire. If cavemen could do this, so can you!

XPLOR MADE TO GO FAR

Yes, animals are our friends. But some aren’t. Like bears. If you run into a bear, keep cool and remember the bear is unlikely to attack. But if it does, direct punches and kicks at the bears face might help. And use any weapons like rocks or branches. But if the bear is a grizzly or a brown bear, play dead. And you might survive.

06. GET OUT OF THE WOODS —

Don’t panic if you get lost in the woods. Panicking can cause you to make poor decisions and affect your judgement. If you’re going to get out of the woods, you need to have a clear head. Take deep breaths and focus on the tasks at

hand.

EXTRAS

PR Project

TRE

Hosted by:

LIVE STREAM This is an opportunity for us to continue to grow the industry and make running more accessible. The PR Project team and I are pumped to be part of The Running Event in this capacity, and we can’t wait to lift the curtain in November.”

Tommie Runz Founder and Host, PR Project

Gary Koutsoubos Co-Host, PR Project

– Tommie Runz Founder and Host, PR Project

For the first time, TRE will be broadcasting live from the exhibit hall this year! The livestream will be hosted by PR Project, a media team focused on amplifying the voices of Black, Indigenous, and all People of Color in the running space. In a media center located on the exhibit hall floor, the PR Project team will host short interviews and discussions throughout exhibit hall hours on Wednesday, November 29 and Thursday, November 30. The live broadcast will feature conversations with top run and outdoor specialty brands as well as TRE partner organizations, media outlets, specialty retailers, and more. The live broadcast will be available on TRE’s website, with clips featured across social media channels as well. Stay tuned for more details!

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PR Project will add a fresh, fun viewpoint to the event that brands, retailers, and all runners and walkers will appreciate. As the largest gathering of the run and outdoor specialty industry in the country, we’re excited to share a piece of the TRE experience with more people.” –C hristina Henderson Event Director, TRE

RUN. RECOVER. REPEAT. PR Project will add a fresh, fun, and experienced viewpoint to the event that brands, retailers, and even consumers will appreciate. As the largest gathering of the run and outdoor specialty industry in the country, we’re excited to bring TRE to those who value all the event has to offer but who may not be able to join us in person this fall.” – Christina

Henderson, Event Director, TRE

Hoya Adjustable Slide

Pacific Flip Oceanside Flip

This is an opportunity for us to continue to grow the industry and make running more accessible. The • Patent-pending TECHNOLOGY PR Project team and I are pumped to • MAX-CUSHIONING with multi-density foam be part of Thesoft, Running Event in this • SUPPORTIVE and STABLE capacity, and weheel can’t wait to lift the curtainSUPPORT in November.” • OPTIMUM ARCH for proper foot alignment

• FOREFOOT FLEXIBILITY allows feet to stretch and relax in comfort • The ULTIMATE Active Recovery footwear solution for athletes of all levels

For more information to become a dealer email: info@velousfootwear.com

EXTRAS

Pickleball at TRE

That’s right—the popular sport is coming to The Running Event!

Pickleball has been the fastestgrowing sport in the US for the last three years; participation

Located in the exhibit hall, a regulation size pickleball court will be home to product demos and open, free educational sessions. As the fastest-growing sport in the US, pickleball is a prime opportunity for run and outdoor specialty stores—and TRE 2023 will provide interested retailers with tips, resources, and best practices for bringing the sport to their stores.

increased an average of 159% in that same time.

There are an estimated 36.5 million pickleball players in the US.

Pickleball Education at TRE So, you dink you know pickleball? Taking place on TRE’s pickleball court, two education sessions will take participants into the kitchen and back with explanations on why—and how—to sell the sport that’s taking over the country. In other words, your customers are looking for a place to buy their pickleball shoes, socks, apparel and gear: why not make that your store?

Court Sponsors:

A recent TRE poll revealed 54% of run specialty retailers either carry or are considering carrying pickleball products.

26% of pickleball players also participate in running.

Official Footwear Sponsor

Official Insole Sponsor

Official Sock Sponsor

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Official Paddle & Ball Sponsor

*Data from Running Insight article, Pickle on the Side.

DON’T DINK AROUND.

ADD PICKLEBALL TO YOUR SHOT SELECTION • Reach consumers in the fastest growing sport • Add pickleball-specific performance footwear • Participate in the feeding frenzy COME SEE US AT BOOTH #465 CHOOSE K-SWISS AS YOUR GO-TO-PICKLEBALL BRAND. OWNING THE COURT SINCE 1966. ©K-Swiss 2023. All rights reserved. K-Swiss, the shield emblem, and the five stripes are registered trademarks of K-Swiss.

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Sustainability

Environmental Efforts at TRE With the guidance of the Low Impact Alliance, The Running Event’s Environmental Impact Partner, TRE is taking more steps than ever to reduce waste and be environmentally conscious at the 2023 event. Here are some ways we’re making that happen:

 Provided by the LIA, special recycling bins will be

placed at the Austin Convention Center and the Hilton Austin. Throughout the event and before heading home, rather than throwing out unwanted items, attendees can drop shoes, apparel, socks, paper items, and more into the bins to be recycled or donated.

 Compostable utensils will be used in the food court.  Unused food products will be donated.  No plastic water bottles will be sold at the Austin

 To reduce waste, the Indie 5K is forgoing medals.  The Trail Cleanup will give back to the local Austin community.

 The Running Event does not carpet the exhibit hall aisles, which reduces waste significantly.

 Exhibitors will share digital versions of press kits

Convention Center. Nathan is The Running Event’s ‘Official Hydration Sponsor’ and is sponsoring refillable water coolers throughout the Austin Convention Center.

We invite our exhibitors and attendees to join us in our efforts to be thoughtful and intentional about TRE’s footprint.

for the media room.

EDUCATION Tuesday, November 28 2:15 PM – 3:00 PM: The Low Impact Alliance Presents: The Impact of Events: Hosting Zero-Waste Events

Wednesday, November 29 7:15 AM – 8:45 AM: Special Breakfast Presentation: The Conservation Alliance

Thursday, November 30 1:00 PM – 1:30 PM: How to Develop Meaningful Non-Profit Partnerships, Presented by Leave No Trace

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While sustainability has always been a goal at TRE, incorporating the LIA’s expertise more intentionally this year has allowed us to implement meaningful changes while realizing new, creative ways we can reduce our environmental footprint.” – Christina Henderson Event Director, TRE

EXTRAS

The Hub / Cross Champs / Mobile App

THE HUB Located in the exhibit hall, visit us at The Hub to access professional resources and connect with fellow attendees.

• Get your complimentary professional headshot and team photo in our photo lounge • Make valuable connections with industry organizations and TRE speakers during special “office hours” • Utilize meeting pods for one-on-one or small group conversations

Cross Champs In partnership with The Running Event, Sound Running will again host the best runners from around the world over an 8K course in Austin. We can’t wait to get runners back on the grass and show off the new course at Festival Beach Park on Town Lake! Why Austin, and why at TRE? We believe it’s important for these athletes to be a part of the biggest running event of the year! It’s a great chance for them to see the business side of our sport and to represent their sponsors on this unique stage. Thursday, November 30: Women’s Start: 7:30 AM Men’s Start: 8:05 AM

Mobile App The Running Event 2023 mobile app will be available mid-November. As always, the app will be your go-to resource in Austin and will be updated frequently with event news, important information, and schedule changes. Scan the QR code on this page to learn more about this year’s app, including steps for downloading. When the app is live, the QR code will update to send you to the app download page on your device. Download the App to…

1. V iew the full event schedule, including conference sessions and networking events

2. Chat with your TRE friends 3. Keep yourself organized with a personalized schedule 4. Receive important updates via push notifications 5. Answer polls and complete session surveys in real time

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The TRE app will be your go-to resource in Austin.

INTRODUCING

An exciting new women’s line of athleisure inspired footwear designed to be lightweight and supportive. ReBounce™ outsoles provide a bounce-back feeling to every step helping to take pressure off the feet.

Inside is unparalleled comfort with a removable footbed that conforms to your foot and is combined with enhanced arch support. A slip-resistant rubber treaded outsole provides the stability to keep you on your feet. Your ideal shoe for before and after your activity.

VISIT US AT THE RUNNING EVENT - BOOTH # 1820

FOR MORE INFO : LEON.HILL@PEPPERGATE.COM

EXTRAS

New Product Showcase & Sock Bar

New Product Showcase & Sock Bar New Product Showcase An interactive area on the show floor, the New Product Showcase will feature brands’ latest products and innovations. The showcase displays offerings from established and emerging brands alike, spanning categories including footwear, apparel, gear, accessories and essentials, nutrition, and The winning brand will receive more. Participants will $1,000 to be vote for their favorite donated to the new product after nonprofit of their touching, holding, and choice. exploring each one.