Rural Leader Magazine March 2014

March 2014

The Search

Is On For

40 Under 40

Fundraising 101 in Small Communities•The Rural Leader Defined Understanding the Rural Dynamic• Tapping the Hidden Job Market RuralLeaderMagazine.com 1

Publisher and Editor-in-Chief Kuanita E. Murphy Rural Leader Magazine, LLC is a digital publication highlighting rural leaders, real issues, and real solutions. www.RuralLeaderMagazine.com Marketing Treasure Marketing, LLC Photographer Tiesha Allen TieFotos Photographer Cindi Moore Guest Contributors

Sara Lee Crumbs, director, Quitman County Family Connection

Mark C. Crowley, author Lead from the Heart

Contents

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5 Understanding the Rural Dynamic 6 Tapping the Hidden Job Market 8 Three Most Common Leadership Obstacles 9 Donating Time and Money 10 Online programs Key to Career Advancement 12 The Impact of Using Outdated Technology 15 Rural Leader 40 Under 40 Nominations Open 16 The Profound Lessons Plants Teach Us 18 The Rural Leader Defined 21 Fundraising 101 in Small Communities 23 High Spirits in High Cotton 29 Student Gives Back to Family's Hometown 31 Leadership Personalities 32 The Role of Rural Leadership 33 Three Leadership Talents 34 Sharing the Good News 36 Baking Big Things in the City 40 Determined to Succeed 41 The Value of the Community Health Worker 42 Building Your Professional Brand 55 Cowart Named GA's Outstanding Young Farmer

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In Every Issue

Karen Pittman, historian, Andrew College

Trimel Holloway, founder The Village Improvement Project

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26 Under 20 Initiative 30 Best Small Town Restaurant 47 Classifieds Reproduction in any manner, in whole or in part, in English, or other languages, is prohibited without written consent.

Send editorial ideas to Kuanita Murphy, Editor RuralLeaderMagazine@gmail.com

Editor’s Note Dear Reader, With great pleasure, I present to you the inaugural edition of Rural Leader Magazine! As a native of southwest Georgia and executive director of a grassroots nonprofit organization for fifteen years, I developed a passion and commitment for small and rural communities.

This project was first conceived during my doctoral studies while at the University of Phoenix. I realized the tremendous need for a balanced platform to voice the successes and challenges of not only rural Georgia, but similar communities across the nation. Thus, the purpose of Rural Leader Magazine.

Periodically, we will highlight leaders, who demonstrate exemplary skill, talent, and service to rural communities. Beginning March 1st, we will launch the first Rural Leader 40 Under 40 Awards! What makes Rural Leader 40 Under 40 unique is that the initiative will promote positive recognition of young leaders who live, work, and play in rural and small communities exclusively.

I hope that you find this inaugural issue both informative and enjoyable.

Share it with your family and friends.

Please do not hesitate to let us hear from you. We would love to know your thoughts and suggestions for improvement.

Happy Reading,

Kuanita E. Murphy Publisher/Editor

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Understanding the Rural Dynamic

Kuanita E. Murphy No two communities are alike, and rural communities are no exception. A challenge to working in rural communities is to understand and to identify the dynamics present and how they affect strong community. As a leader within the nonprofit sector for fifteen years and a native of the rural southwest Georgia area, I understand the need to identify the various dynamics that contribute to success and foster barriers to the development of community.

Limited amenities impact the perception of community viability. However, throughout the southwest Georgia region natural resources abound, for instance, George T. Bagby Park in Fort Gaines, the Kolomoki Mounds State Park in Blakely, and Providence Canyon in Lumpkin, Georgia. The natural resources are ready available tools to market not only a community but the region.

Foremost, however, knowledge of such resources with the successful application of marketing techniques foster tourism. A number of localized and regional efforts to promote the area support not only growth but marketability collectively. Tourism, more specifically agritourism, is a strong asset of the southwest Georgia region.

Further contributing to the dynamic is the trend of declining populations in some communities throughout the southwest Georgia area. The causes are diverse for the decline but highpoint the tremendous challenges leaders encounter. In addition, low education levels, illiteracy, and poverty impact job availability and the recruitment of industry to the area.

Industry leaders demand a ready-skilled workforce to start, to develop and to maintain their businesses. Thus, the development of partnerships among education, business, and community leaders is paramount to address education needs to foster a sufficient workforce. Though efforts are continual the factors that affect outcomes undoubtedly are leader perspective and willingness to work collaboratively to achieve a common goal-improved education for all.

Lack of employment opportunities cause many to seek work outside the community. A vast number of residents commute not only to work, but also to purchase goods, services, and amenities. The effect of the dynamic is loss of potential tax revenue and economic impetus to communities outside the county. Leaders, therefore, create innovative means to stimulate the economy through annual events such as festivals and multi-county yard sales to name a few.

Through the efforts of leadership and partnerships between the chamber, local businesses, civic organizations, and schools, community events, such as the Crossroads Festival, foster tourism and stimulate economic development. The event is held annually on the Town Square in Cuthbert.

The synergy behind the Crossroads Festival was to market the Randolph County community’s unique geographic position as the “crossroads of southwest Georgia” via U.S. Highways 82 and 27. The festival attracts vendors far and near and offers the opportunity to explore wild game, arts and crafts, and fun galore of activities for the whole family. The event is an example of leader ingenuity to implement non-conventional ways to grow economic development and to foster strong community.

The annual Southwest Georgia 65 Mile High Cotton Yard Sale and the Highway 82 Spring Clean Yard Sale are also examples of ingenuity and successful collaboration. The SWGA 65 Mile High Cotton Yard Sale occurs annually the second Saturday in November and includes Baker, Calhoun, Clay, and Mitchell counties. The route stretches along GA Highway 37 from Fort Gaines to Camilla. The Highway 82 Yard Sale includes Quitman, Randolph, and Terrell counties and is held annually the first Saturday in May. The route stretches from Georgetown to Sasser along Highway 82. Both events stimulate economic development and tourism throughout the southwest Georgia region.

Leadership is a primary component to the dynamic of rural community. The term leader, within the rural context, is often defined as the go to person or the one who makes things happen. The role of leadership within the dynamic of rural community is pivotal. It is his understanding of the dynamics within community that drive solutions, foster partnerships, and encourage innovation.

The role of leader, therefore, extends beyond understanding the intricate dynamics of rural community. The leader role encompasses understanding the intangible facets such as mindsets, culture, communication styles, and attitudes of those within the community. It is this understanding coupled with an acute knowledge of community the leader is in an optimum position to initiate partnerships, to develop, and to implement strategic plans with common goals that impact the greater good of all.—

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T

he process of finding employment has quietly undergone an evolution. Job seekers are discovering that many positions are not posted to the public. In fact, the online career guidance resource Quintessential Careers reports that only 15 to 20 percent of available jobs post to newspapers, online job boards , or employment agencies.

"Not advertised?" ask many exasperated, out-of-work job candidates who regularly scour newspapers and websites in the hopes of finding a job. If this traditional search yields just a fraction of 6 RuralLeaderMagazine.com

available employment opportunities, where are the bulk of open positions hiding? Welcome to the new hidden job market.

The hidden job market is real, and as discussed on LinkedIn, reportedly more effective than the old conventional way. "At least half of all new hires find employment through networking," says Jason Rinsky, national director of Career Services at the Brown Mackie College system of schools.

Yes, good old-fashioned word-ofmouth can help you find the back door to employment options. Why is the hidden job market so huge?

“Recruiters want to minimize the amount they spend on adver-

tising,” says Dr. Cynthia Scarlett, chair of the Graduate Business and Organizational Leadership programs at Argosy University, Denver. “If they can get a recommendation, it puts them one step ahead in the vetting process.”

Hiring managers, too, seem more likely to hire a person who has been recommended by a co-worker or trusted associate.

A 2012 New York Federal Reserve Bank study bears this out, citing that referred candidates were twice as likely to land interviews compared to those who were not referred, and 40 percent more likely to be hired.

“Hiring managers will often con-

“Hiring managers will often consider people inside the company for a new position, or people they know...” sider people inside the company for a new position, or people they know. Often, the next step is to seek recommendations from trusted sources. A referred candidate saves time over a total stranger,” continues Dr. Scarlett. “Networking is a vital step when looking for a job.”

Reinvigorate your networking efforts Networking is not a new idea. It is simply building relationships with people. Attending networking events may seem daunting to some; however, Rinsky points out, “Each experience tends to increase confidence in the participant.” A little preparation goes a long way toward building a professional network.

Dr. Scarlett advises every one to practice the elevator pitch, and think about ways to open conversations.

“Brainstorm questions about what to ask those in your industry. And, of course, have your resume prepared and ready to go,” she says.

Manage your networking expectations Few people are likely to attend a single networking event and come away with a job. “Don’t go to a big professional meeting and hand out hundreds of business cards. Try to come away from each event with two relevant contacts,” says Scarlett. “Focus on quality, not quantity. This won’t get you a job next week, but it will provide a manageable way to follow up with your new contacts.”

Follow up with new contacts Remember, this is your job search, your professional life. Take the initiative to follow up with new

contacts to support your connection. “You could ask if they are interested in an email from you about the topic you’ve been discussing,” Dr. Scarlett says. Or, suggest that you meet for coffee and continue the conversation next week.” One step at a time, you are building a relationship.

Network by keyboard with purpose Many people are tapping LinkedIn, the popular business social network, to connect with professional groups and find work. “This is a tool that should be used in a professional way, says Rinsky. “It is not a Facebook equivalent; however it is a smart way to connect with people in your industry.”

Don’t overlook serendipity You never know when the person next to you at the grocery store, or sitting behind you in a restaurant, is a hiring manager with a position to fill. ‘Networking can happen anywhere, in a bank or at volunteer events,” Dr. Scarlett says. “It does happen that way; every now and again, someone lands a job by way of a chance encounter.” It pays to be prepared in how you might present yourself, and the questions you might ask of people you meet in your everyday life.

Networking is the key to the hidden job market.

“When you’re looking for a job, one person has only so much capacity, says Rinsky. “ With each person who helps, you’ve got multiple eyes and ears working on your behalf. The more people involved, the greater your chances will be to find that dream job.”— BPT

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3 Most Common Leadership Obstacles

Padmaja Singh Every organization faces a different and distinct set of hurdles while tackling the leadership aspect of working. Some of the most common issues faced by team managers are motivating their squad, encouraging them to work together towards the set objective and last but not the least effectively managing the employees. Often people mistake ‘leadership’ skills to be as simple as it is spoken of; however, taking the spot of a leader and implementing the responsibilities that come along require a lot of perseverance and composure.

The main cause behind failing leadership is when the leader is unaware about the common pits or is not proactive enough. Let us look at the Top 3 most common mistakes made by acclaimed leaders: 1) Motivating Employees: Irrespective of the pep talks you give every Monday morning, it is crucial to be insightful enough to analyze whether your employees are really motivated. Disinterested and disorient-

ed workers are usually less productive due to the lack of focus. Solution: An effective leader should work with each of his/ her employ on an individual level and establish an effective incentive structure to keep them well motivated.

In addition, keeping the workplace environment happy and light will see your employees work with more enthusiasm and interest. 2) The ultimate leadership experience: It is critical for you as a manager to ensure that all of your employees that hold a senior position are capable of leading successfully. It is important for you as a manager to make sure you hire the apt candidate for the post. Solution: You can easily distinguish an average candidate from a more professional and specialized one. A successful and effective leader will be better organized and will put forth more zeal than the ones mentioned in his or her resume. — Continued on page 30

Schely County Family Connection Receives $5000 Grant

Schley County Family Connection Collaborative, was awarded $5,000.00 in grant funds from the Flint Energies Foundation. The grant will be used to assist funding for the Students Against Destructive Decisions program. In 2001, Flint Energies adopted this uniquely simple and rewarding way to enable members to raise money for local charities and service organizations - Operation Round Up®. The electric cooperative’s members contribute nearly $300,000 annually to the Flint Energies Foundation, which supports worthy causes in the 17 counties it serves.

Operation Roundup® is a way for members to add voluntarily to those funds in their own unique way.

Participating members allow Flint Energies to “round-up” their bill to the nearest dollar. For example, if a bill is $92.71, a member will pay $93, with all 29 cents going directly to the Flint Energies Foundation. On average, a member will contribute $6 a year, but never more than $11.88. If a member decides not to participate or chooses to discontinue contributions at any time, they may simply contact Flint Energies. Nearly 80% of Flint’s members have chosen to participate. Donations to Operation Round Up® are tax deductible and members receive a summary of contributions in future January and February bills.

The Flint Energies Foundation Board of Directors disburses all contributions to approved, worthy projects. Member contributions are not used for administration costs.

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L to R John Greene, SCFC Director and Flint Engergies Foundation Board Members

The Foundation is a state-chartered, non-profit, 501(c) foundation. Foundation Board members include Chairman Kathy Waites, Fort Valley; Vice Chairman Joanne Hamlin, Lizella; Treasurer Connie McCutchen, Midland; Sara Mitchem, Kathleen; Charles Harrison, Grovania; Pat Bartness, Warner Robins; George West, Kathleen; Susan Melvin, Warner Robins and Rudy Killingsworth, Buena Vista; Eloise Doty, Butler.

Palmetto Electric Cooperative in Hilton Head Island, South Carolina, began Operation Round Up, in 1989. Since that time, more than 200 other electric membership cooperatives nationwide have chosen to adopt the program. Funding applications are available by contacting Flint Energies at 1.800.342.3616 or visiting the My Community section of FlintEnergies. com/.—

N

onprofit organizations depend on

Donating

Time

And

Money

monetary donations to keep their operations running and support the communities they serve. Many people, however, want to do more than write a check to local organizations they support, so they become volunteers.

When people choose to donate their time, energy and skills to support a community organization, the impact can be immeasurable. Plus, volunteering allows people to be actively involved in their community without feeling the budget crunch at home.

People don’t always realize what they gain personally when they volunteer, however. In addition to feeling a sense of community and accomplishment, people can also improve their networking skills, connections and professional development as they help others.

“Improving leadership, networking and job skills is important in any field, and doing so through community involvement is a rewarding way to give back,” says Elizabeth K. Warn, senior vice president of community relations at TD Bank.

TD Bank, for example, provides several volunteering opportunities for its employees, including TD Tree Days tree planting events.

“Volunteering provides the best of both worlds supporting your local community while developing professional skills that may help you in the future.”

Many companies encourage their employees to volunteer, whether on their own time or through work. The bank’s year-round Employee Reading Program encourages employees to help children keep their reading skills sharp by reading to them in schools, libraries and at youth organizations.

In addition to recognizing their employees’ commitment to volunteer service and the financial needs of community organizations, many companies, such as TD Bank, will also provide financial donations to the charities where their employees volunteer. These donations give an extra boost to the organizations and causes that are personally important to employees, are usually based on the number of hours an employee volunteers, and allows a worker who might not otherwise have the financial resources an opportunity to direct funds to his or her favorite charity or organization.”

The benefits of volunteering really are limitless,” adds Warn. “Even a few hours each month can help a neighborhood, a family in need, or an organization attain its goals and make a positive, meaningful impact in the community.”—BPT RuralLeaderMagazine.com 9

Online Programs Key to Career Advancement In a tough economy There is a skills gap in the United States. Thirty-nine percent of U.S. employers report having difficulty finding staff with the appropriate skills, according to the annual Talent Shortage Survey conducted by the Manpower Group, a human resource consulting firm.

Employers are looking for employees who possess the proper education and training, but are having trouble finding qualified candidates. If you are trying to get ahead in your career, you’ve likely realized the skills gap exists and you know the benefits a new position or promotion could mean to you and your family.

Chances are you’ve seen these opportunities before but didn’t pursue them because of the time commitment to get the education and training you need. You ask yourself, “If I go back to school and have to wait two-to-four years before seeing the benefits of my education, will the opportunities still be there?”

The good news is that you don’t have to wait for graduation day to demonstrate what you’ve learned. Some online colleges are re-imagining higher education in ways that recognize the demands placed on people seeking to advance their careers. These programs strive to help students document achievements not just at graduation, but before then, while they are still

in school. Here are just some of the ways.

Badging. Whether you were active in Scouting or have played online video games, you’re probably aware of the system of badging. A badge or patch physical or electronic - is awarded to recognize your specific accomplishments. The badging idea now exists in higher education as well, and some online schools have tapped into this trend, using the same principles to recognize student accomplishments.

The New Hampshire-based online school, Mount Washington College, for example, is integrating skill, motivational and peer mentoring badges. Online colleges find students enjoy the accomplishment of a badge as they continue toward graduation, and the online platform lends itself well to this system. The program is gaining traction with employers as well.

Hiring managers are finding that the badges can sometimes say more about what a student has accomplished than the typical degree.

Skill stacking. To provide a clear way to demonstrate workplace-ready skills before graduation, leading online schools are offering students the capability to earn key industry-recognized certifications as they work toward their degree, delivering value prior to a diploma. For instance, Mount Washington College

“...new online program innovations are worth a look.

They provide tools to showcase accomplishments before you complete your studies, and give you the flexibility to learn on your terms and at your own pace.”

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offers a project management certificate as well as an online marketing certified professional certificate.

Students can add these certificates to their resume or LinkedIn profile in order to display immediate benefits from their education as they continue on their degree path. These certificates are an excellent way to demonstrate to current or potential employers that you have learned work-place ready skills in areas such as communications, leadership, marketing, project management or other aspects of business. e-Portfolio. For students who are looking for one convenient place to showcase their work to current or future employers, e-Portfolios are a valuable tool being introduced at some online schools. These electronic portfolios record any badges or work samples loaded by students. They are a great way for students to showcase their knowledge, skills and abilities in one location.

Education on your timeline. Traditional universities are difficult for non-traditional students because of their fixed class schedules and mandatory due dates for projects. Online schools offer students a more flexible model; eliminating fixed semester schedules and giving students control over their own education. Students are able to complete their projects as quickly or slowly as their schedule allows, giving them the opportunity to pace themselves and see the best possible return on their education investment.

If you’ve considered going back to school but thought it couldn’t be done because you don’t have the time, these new online program innovations are

worth a look. They provide tools to showcase accomplishments before you complete your studies, and give you the flexibility to learn on your terms and at your own pace.

Mount Washington College offers both an Associate of Applied Science and a Bachelor’s of Applied Science in Business Administration degree program. To learn more about these programs and new options for learning and demonstrating the knowledge and skills employers are searching for, visit mountwashington.edu.—BPT

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How using outdated technology can impact the reputation of a small business

Smart business owners know how important it is to preserve their company’s reputation, but many may not realize the extent to which their current and potential customers care about the technology they use.

According to a recent survey, more than 90 percent of consumers said they would - or would consider - taking their business elsewhere if a company uses outdated technology.

Respondents cited convenience and better customer service among reasons modern technology matters to them when it comes to working with small businesses.

In fact, 68 percent of consumers think the use of modern technol12 RuralLeaderMagazine.com

ogy is critical to the success of a business, and more than 60 percent said they are likely to become a repeat customer of a business using modern technology.

What qualifies as “outdated?”

About 60 percent of consumers consider operating systems and desktop computers that are 5 to 10 years old to be outdated.

That means that the estimated 30 percent of small businesses that are still running the 12-year-old Windows XP operating system fall into the category of “outdated” in consumers’ minds.

But there are more than just reputational considerations for businesses still using an outdated operating system. After April 8,

2014, businesses running Windows XP will no longer receive security updates or technical support for the system, meaning their systems may become more vulnerable to security threats.

Modern technology options abound The good news is that businesses in need of a technology facelift have a whole new world of devices and capabilities at their fingertips.

For example, an array of Windows 8-enabled devices have become available in the last year, such as affordable tablets, laptops and other form factors that offer mobility and productivity at the same time.

Outdated Technology, continued In addition, cloud technology has

given small businesses access to the same powerful technology larger companies use, but in an affordable and manageable pricing structure.

Many small businesses are using cloud technology to reach new customers and enable employees to collaborate from separate locations. One such company, OnPoint CFO & Controller Services, which provides outsourced accounting and finance services to companies, is using the cloud-based productivity service Office 365 to enable its employees to collaborate with one another and their clients while working from home offices.

“Standing still is falling behind,” says Brian Clark, OnPoint CFO co-founder, president and CEO. “Either you implement new technologies or you risk getting passed by your competitors.”

Modern technology can help small businesses not only get more done, but reach more customers and retain them too. To learn more about modern technology for small businesses, download a free e-guide at www.microsoftbusinesshub.com/Get2MGuide.—BPT

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Honoring Exemplary Young Leaders in Alabama, Florida, and Georgia

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Rural Leader Magazine is searching 40 exemplary individuals who have made outstanding contributions to their communities. Rural Leader 40 under 40 was developed with the purpose to recognize exclusively leaders who live and work in small communities. So often leaders in smaller communities are not recognized.

Many are dedicated to making things happen in their churches, businesses, organizations, and communities. They are unsung heroes who contribute much to the vitality and sustainability of their communities. Rural Leader 40 under 40 is an effort to demonstrate the value of their contributions.

And so, Rural Leader Magazine needs your help to identify these deserving young leaders in Georgia, Florida, and Alabama. The call for nominations opens March 1, 2014. The deadline is April 30, 2014 for all applications.

Here’s what we’re looking for: 1. Nominee must be at least 20 and under 40 as of September 5, 2014 AND reside or work in a small rural community with a population of 15,000 or less in AL, FL, or GA. 2. Applications must be completed online or via Email by April 30, 2014.

3. Nominees can nominate themselves or be nominated by someone else.

4. The selected 40 will be featured in the Fall (September) 2014 edition of Rural Leader Magazine.

The top four nominees will be featured on the magazine cover. The selected Rural Leader 40 under 40 nominees will be honored with a luncheon September 5th in Americus, Georgia. The winner will be announced during the luncheon honors.

5. Selected nominees must attend luncheon honors.

6. Applications will be judged by a panel of judges selected by Rural Leader Magazine. Selected nominees will be notified via email. All decisions final.

7. To apply, visit RuralLeader40under40.com. Or Send the information below via email by the above deadline to RuralLeader40under40@gmail.com 8. Information to include: Nominee’s Name, Age, Employer, Title/Position Mailing Address, (County), State, Zip Code Phone (Include Area Code), Email Address 9. Answer the following questions about your Nominee: 1. What distinguishes your nominee?

2. Tell us about their contributions and involvement in community.

3. Describe your nominee’s professional achievements and activities.

10 Also include: Nominee/Nominator may also attach resume (3 page limit, please). Name of Nominator if different from nominee; How do you know the nominee? Phone and Email (of the nominator).— RuralLeaderMagazine.com 15

Mark C. Crowley

The Profound Lesson

Plants Teach Us About Leading People I’ve come to trust that books show up in my life for a reason.

I can’t tell you the number of times I’ve been in a bookstore when some internal radar system seemed to guide me down the aisles until a knowing voice insisted that I “buy that one.” The great mystery of this process is that the books I’ve ended up with have always proved to be transformational in some way.

But a few weeks ago, I thought my inner guidance had gone on the fritz. I was staring at a book called, “What A Plant Knows: A Field Guide To The Senses” and 16 RuralLeaderMagazine.com

thought for certain it couldn’t be meant for me.

But the “voice” had a way of persuading me that it was. It seemed to be fully aware that I was no botanist, had taken “Biology For Non-majors” in college, and specifically came into Barnes and Noble to find something leadership related.

Yet just as all other times in the past, I quickly discovered I’d ended up with the right book at the right time. And long before I’d read the final pages, it became quite clear that a profound lesson on leadership was indeed embedded in its pages.

Here’s a summary of what I learned.

According to author, Dr. Daniel Chamovitz, human beings have much more in common with sunflowers and oak trees than we ever may have realized. Extensive genetic research proves that plants have parallel abilities to sense and respond to their environments.

Without a brain or central nervous system to guide them, plants have a remarkable protoplasmic intelligence that informs them when they are flourishing, and when they’re under threat. Like all living things, they react positively

“Like all living things, they react positively to what is life supportive and negatively to what is not.”

what is life supportive and negatively to what is not.

Consider these examples: Plants are acutely aware of their surroundings. They know when they are touched. They can tell the time of the day, and know when light is coming from the left, the right or from above.

Almost all plants bend themselves toward the light. If they sense they’re in the shade, they will grow faster in order to get out.

Plants know when their fruit is ripe, and when their neighbor has been cut by a gardener’s shears or is being eaten by a ravenous bug.

Trees warn each other of imminent leaf-eating insect attacks by sending out pheromonal messages. Healthy trees respond by producing chemicals that make them unpalatable to predatory bugs.

They remember past infections and conditions they’ve weathered and modify their current physiology based on these memories.

It’s extraordinary, really, what plants are able to do to ensure

their own success, survival and even botanical happiness. But all the time I was reading “What A Plant Knows,” I was constantly reminded that human beings have far greater sensitivities to that of a tree, bush or flower. Through their own feelings, they too seek the conditions that make themselves thrive. They naturally and instinctively bend toward the light.

Yet, at a time when less than half of the entire population is happy in their jobs, it’s especially clear that many human beings aren’t getting the proper care and nutrients they require at a cellular level. What’s so often missing in the workplace is the positive emotional climate that makes people blossom.

To create the optimal working environment for people today, leadership must devote itself to tending to the unseen world of human feelings. This is because feelings and emotions have the greatest influence on human hap-

piness and engagement.

While “What A Plant Knows” is a book which reveals a miraculous complexity of plant life, it also makes clear that trees and flowers – just like human beings – don’t really need all that much to grow and prosper. For plants, the essentials are things like hearty soil, oxygen, water and sunlight.

For people, it’s being made to feel appreciated, valued, important and trusted.

The take-away from this book that all leaders should remember: the emotional needs in people are every bit as important as physical ones – and it’s devastating to human well-being when they’re not consistently met.— Mark Crowley is a renown leadership consultant, motivational speaker, and author. His mission is to change how we lead and manage people in the 21st century. Crowley’s latest book is entitled, “Lead from the Heart.”

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The Rural Leader Defined Karen Pittman

tops out at twenty-five. Some are ties in rural areas often have many What is a rural leader? More to demands but little funding. Unless volunteer fire and rescue workers. the point, who is a rural leader? A rural leader can be characterized in these rural counties and communi- Some are people who continue ties have good representation in the devote their time to contacting many different ways. The bottom line is that a rural leader is a person state and United States legislatures, their legislators in an effort to improve their communities and the funding is often difficult to obtain. who excels in improving the wel Elected officials are important, surrounding areas. Some are the fare of the people in a rural area. but the truth of the matter is that people who show up at events in This improvement can take many volunteers account for many rural an effort to support a community’s shapes and forms. Many rural efforts to survive and be noticed. leaders. Quite frankly, many of leaders do not realize the importance of their roles; As a rule, these leaders don’t get named in state or Some are people who see many rural leaders just regional publications. They are often not recognized a renovation need and do what comes natuby their local chambers or leadership organizations. volunteer to raise money. Some are people who rally to them.

It doesn’t matter to them. The act of doing, the spend time improving the The focus is often act of improving the lives of the citizens in an landscape at the entrances on the politicians who area is more important to the rural leader of a community to make represent rural areas than the recognition of others. certain that the best possiUnited States senators ble view is presented. The and representatives as list of rural leaders is endless. well as state officials. County com- these people may not even real Rural leaders not only try to missioners, school board members, ize they are rural leaders. These improve the welfare of the people county officers as well as those em- people see a need in their commuin an area, they also try to promote ployed by the county have to figure nity, and they try to fill that need. that area. Rural leaders believe in out, day by day, how to best serve Those leaders can occupy many people. They believe that people their constituents with a small, usu- roles. Some are church members in churches where the membership deserve the best services that can ally limited tax base. Municipali18 RuralLeaderMagazine.com

“Rural leaders are the ultimate volunteers. They know the rewards are limited; the recognition is often non-existent.

It doesn’t matter to them. They move forward.”

be offered even if the area is remote and/or poor. It is safe to say that rural leaders face unique issues.

All leaders, those in metropolitan areas to those in towns of less than three hundred, face issues. Rural leaders often do not have easy access to resources or services that would improve the lives of the people they serve.

On the other hand, rural leaders often have advantages not available in highly populated areas.

First of all, rural leaders have the advantage of knowing the people in the community. If a rural leader does not know somebody, in all probability they can find somebody who does. A personal connection is much easier to make for a rural leader. Once an individual realizes there is a personal reason to be involved in a cause or a vision, it is easier for them to throw themselves into a project.

A rural leader has a vision. This vision does not have to be all encompassing. The vision can concern the immediate area, a few people, several counties and a large population. A rural leader sees a need and figures out a way to try and fill that need. It may take more than one try. It may take several years. It may involve much discouragement, but a rural leader keeps going until a successful outcome is reached.

The outcome may not be the original vision, but it is guaranteed that the outcome improves the welfare of the people concerned.

Another characteristic of a rural leader is that no recognition is necessary for this person to continue in his or her efforts. Rural leaders serving small populations usually do not see the big awards. As a rule, these leaders don’t get named in state or regional publications. They are often not recognized by their local chambers or leadership organizations. It doesn’t matter to them. The act of doing, the act of improving the lives of the citizens in an area is more important to the rural leader than the recognition of others. As a matter of fact, most rural leaders would

prefer to see their communities honored and recognized than themselves. For many rural leaders, it is a matter of love and devotion to a community and its people.

Rural leaders are selfless. They know their efforts will largely go unrecognized by the general public.

Good newspaper and Internet coverage looks at the population of an area and acts accordingly. Larger populations get more services, news coverage and attention. It often seems that the only people who are doing anything are those in large communities and counties. That is not the case. Rural leaders are constantly working to improve the lives of those around them, often at a high personal price, whether it be money or time.

Rural leaders are the ultimate volunteers. They know the rewards are limited; the recognition is often non-existent. It doesn’t matter to them. They move forward. They consistently try to find ways to improve their communities and the lives of the people within these communities. They see a need, and they take steps to meet that need through every avenue available to them. They never seem to give up on a community or a cause, and usually, if they do, they have found another way to approach the issue.

Rural leaders are part of the landscape of the United States, of Georgia and specifically, the southwest Georgia region. They work tirelessly for a better life for their families, their friends, their neighbors and their fellow community members. They incorporate ideas into everyday life, and they try to lift up the people around them. Rural leaders are essential to the infrastructure and to the improvement of a community. They are the people that made the United States what it is today, and they are the people who will carry this nation into the future.—

“A rural leader has a vision. This vision does not have to be all encompassing. The vision can concern the immediate area, a few people, several counties and a large population. A rural leader sees a need and figures out a way to try and fill that need.”

RuralLeaderMagazine.com 19

Fundraising n i 1 0 1

Small Communities

20 RuralLeaderMagazine.com

Kuanita E. Murphy How to fund your vision or project has become a viable topic in small organizations and communities.

Whether the cause is for profit or charitable having a plan in place to develop diversified funding in requisite in today’s economy. Without money, there is no mission. Unlike large communities, the number of resources available in small rural areas is not always feasible. One must think outside the box to make things happen. Here are seven tips to develop diversified funding streams for your cause.

Foremost, consider the organizations’ mission and purpose. Pursuing funding sources that align with the goals of the organization refines the search.

Grants are highly competitive and funders seek grantees that best align with their mission. Furthermore, aligning with grantors who match the organization’s objectives improve the probability of getting funded.

Develop a strategic resource plan. A strategic resource plan is valuable in several capacities to assess current and future objectives for the organization.

Understanding the goals both short-term and long term will support defining a plan to support them.

Identify and build a team. Resource development for any organization or group is a full time effort that requires more than a single individual. Team members should be engaged in the planning and implementation process as much as possible. Planning as a

team will ensure buy-in and support to make things happen.

Partner or Collaborate with others. It’s no secret that in small communities and organizations working together is crucial to success. Businesses, in small areas, are often inundated with numerous donation requests and giving fatigue is all too real. Give potential donors an opportunity to support collective efforts to maximize contributions.

Think outside the box. Diversified funding streams in not only achieved through grants, but also fundraising and direct ask campaigns. Develop activities or events that showcase the organizations’ mission and objectives. Annual signature events not only raise monies but bring also awareness to your organizations' goals and needs.

Engage your donors. Keep donors informed on your organizations mission periodically not only when requesting donations. The ultimate goal is to build a relationship with donors. Donors give to those whom they have prior knowledge and believe align with their mission.

Considering the aforementioned tips is one way to begin the journey of raising funding in small communities. Each community and organization is diverse and every approach may not always work.

However, the key essential is to remain consistent and little by little work towards your organization’s financial goals.—

Think outside the box.

Be creative.

RuralLeaderMagazine.com 21

22 RuralLeaderMagazine.com

Photo Courtesy of Cindi Moore

High Spirits in High Cotton

Sara Lee Crumbs had just received the license and hours from the Atlanta Airport,” Spirits are moving in Southwest had invested in the building on he said. “The fact that it is a Georgia and the residents aren’t the farm. McClendon insisted sandy area with rolling hills and scared. That’s because the spirits on moving the business to the we’re above the Georgia Aquifer flowing in Richland, GA are the city which desperately needed the here and you have access to the kind to be savored in the new future revenue and recognition purest water that anyone can business of Richland Rum. The that the potential business could want.” Vonk says with all those brainchild of Erik and Karyn bring. factors combined and the chance Vonk, Richland Rum has had “After reflecting on it for a to live and work next to some favorable effect on the small rural while I thought he’s right” Vonk great people and neighbors is the community of roughly 1400. said. “So we packed our bags and wonderful.

Beginning with a dream to raise acquired the building and fixed it Business is good for the small sugar cane and make rum, the up. When we moved in around business and the benefits to the Vonks, originally from Holland, 2010 or 2011, the building had community is tangible in the pride found their way to Richland after been boarded up for about 26 they take in sharing the good news several business ventures in bigger years.” of their latest economic venture in cities including Atlanta. Richland, That was the first building on a rural community such as theirs. according to Erik Vonk was the main street purchased for the However, the journey is not yet farthest north that you could raise distillery. The following year, completed for Richland Rum. The sugar cane. the business expanded next door distillery has led to the opening “I’ve always had this fascination to a building which housed a of a nice shop across the street for with rum,” Vonk said. “I thought former jewelry store and had been those interested in purchasing the if ever there was an and other Georgia “It’s rural, it’s beautiful and at the rumgrown opportunity to buy wines and treats. some land where one end of the day, it is only two hours While a great addition, cane grow sugar can it also hints at an I’ll do it. And here we from the Atlanta Airport.” Vonk said. ongoing issue facing the were living in Atlanta five major distilleries and I had learned that this area partially closed for about 19 years. in Georgia. They can’t sell the had produced some sugar cane Only the front of the building was product at the distillery unlike and we looked around for quite a used for a dance school for a short wineries who are allowed to sell few years and found a place.” time. their product on site.

After enjoying the fruits of their Now with the location “I would say that the most labor with family and friends and established, the distillery produces important one is getting receiving positive feedback on the about one barrel per day with licenses,” Vonk said. “Not for the quality of the rum, they decided 52 gallons of rum at 120 proof, unwillingness of all the people that to take the next step. In 2007 they approximately, according to Vonk. we have worked with both at the decided to install the still and This breaks down to 380 bottles state and federal level. We’ve only began the process of applying for of rum produced on a daily basis encountered very proactive, very a distiller’s license which came in from the distillery or 2,000 a week friendly, and very knowledgeable 2010. They built a small space on or 8,000 a month. professionals. But who are a part the farm with the still and were The advantages of working and of this archaic legal system which about to venture into the world living in a small rural community finds its roots back to the end of of rum making on a professional are quite evident to the Vonks prohibition. It is very difficult to level when Richland Mayor who are eager to point it out to work through. That has been a Adolph McClendon approached others who are seeking a change of huge challenge.” them on taking their business pace in their business and quality Vonk emphasizes that the inside the city limits of Richland. of life. overall interaction with those At first, the Vonks resisted the “It’s rural, it’s beautiful and at in the community and varying ideas based on the fact that they the end of the day, it is only two levels of government have been RuralLeaderMagazine.com 23

Photos Courtesy of Richland Rum

extremely supportive and enthusiastic about a new business that wants to be a part of the community, pay taxes and create jobs for rural Georgia.

“Everybody has been helpful, accommodating and enthused, “he added. The welcome from Richland residents wiped away any lingering doubts he had regarding someone taking issue with such a business in the community for religious or personal reasons.

Indeed, he believes the biggest challenge facing distilleries are the antiquated laws regarding the sale of the product on site. This challenge has led him to organize the Georgia Distillers Association to give a voice to their growing concerns regarding this matter at the state level.

“We have been trying over the last several years to get small portions of the law changed,” Vonk stated. “ There has been the most active representative gentleman named Rusty Kidd (GA State Representative) from the Dawsonville area. He has authored House Bill 185 that proposes limited retail sales in distilleries. HB 185 hasn’t made any progress yet in either the Senate or the House,” he added.

“There are only five distilleries in the state of Georgia because of the limitations the state puts on any production, sale, or trade of alcohol: beer wine and spirits. By comparison, Washington State has 70 distilleries which have created over 3,000 jobs in the last 10 years and create over half a billion in 24 RuralLeaderMagazine.com

revenues at the moment,” he added. “By contrast to Georgia, Washington State is very accommodating and welcomes distilleries like most state have welcomed years ago micro-breweries and before that small wineries. Georgia still is far behind and from an economic development point of view I can’t make a strong enough plea to you and everybody around us to try and make our legislators understand how far behind we are as a state and how much we are missing out on generating revenues, on generating taxes on creating jobs, etcetera because of that.”

In other words, Georgia has a homegrown business in place ready to create jobs and revenue without the need to try and court other companies to come to the state and create jobs.

“There is potential within the state of Georgia to expand wineries, to expand breweries and distilleries,” he echoed. “ It’s all here. We don’t have to invest in activities to market the state of Georgia as a place to do business to attract people from out of state or even from out of the country. It’s all here. It’s all ready, but it’s all being stymied by the old fashioned three tier system that doesn’t allow the producer, a distributor or a retailer to do any of its business. It’s such a pity.”

Vonk thinks the system can be changed easily by communicating to legislators and making them aware of the fact that this law exists. He cites an

example of speaking with the Georgia’s Lt. Governor and other legislators about this issue and they are shocked at the situation and have stated that they did not know of the law on the books. Karyn recounts a story she read in a Southeast Georgia newspaper about a small farmer who grows sugar cane. In it he states that he chose not to go into the distillery business because of the many laws and legislation regarding the business. Karyn points out how the law has had a negative effect on a potential economic boon to rural Georgia.

“The state (Georgia) has such an enormously positive track record on economic development,” according to Vonk. He refers to the Randstad Staffing Agency he worked with in Amsterdam.

The company was ready to set up their American presence in New York and was contacted by then Georgia Department of Industry, Trade and Tourism Commissioner Randy Cordoza to consider moving to Atlanta. After insisting that Vonk travel to Atlanta to see the potential behind a move to Georgia, he was on board to move to Atlanta. After 10 years in Atlanta, the company generated up to $1.7 billion in annual revenue. “ I would say that if this would change, Georgia would immediately see tens of businesses like these sprout up within one to two years. I can guarantee it,” Vonk said. “It’s happened in other states.

Think about what that can mean to small rural communities like this and even Atlanta.”

Focusing on educating the legislators on the law and how it holds back economic progress in rural communities and throughout the state, he finds

himself acting as a leader and activist for their cause.

He created the Georgia Distillers Association.

“We now have a common voice and there is

lobbying going on regarding this issue,” Karyn adds.

She also points out that they have also become a driving force within their newly adopted community of Richland.

“We started here to start a business, but we are now drawn into becoming initiators of more economic development,” she said regarding their role within the community. She speaks about influx of visitors to the distillery and the need for reopening the closed restaurant across the street to feed the visitors. They are working on that by speaking with others who may be interested in opening the restaurant and other shops in the community.

The mayor is also working on re-opening the Old Richland Hotel for visitors as well.

And what advice would they give up and coming entrepreneurs who may not consider rural Georgia as a viable place to relocate?

“Do it!” Vonk exclaims. “Explore and come and see it. We are looking for an employee and were making a list of what we have to offer and what the environment here has to offer. When you start to write it down, you really want to put this in the Wall Street Journal or the New York Times because it has all the attractions that are written about and talked about on TV as the determining the quality of life. It’s all here. I would like to make an appeal to entrepreneurs out there to consider environments like this in a very strong way. It’s such a pleasant eye opener and it has so many contributing factors that contribute to quality of life that cannot be found anywhere else.”—

RuralLeaderMagazine.com 25

Honoring young indiviudals for exemplary academic achievement and service to community

Under 20

Nationally and Abroad

Rural Leader Magazine is excited to introduce our Under 20 Initiative to recognize outstanding youth in small rural communities nationally and abroad. In this edition, we've identified several who have demonstrated exemplary academic excellence and service to community. We need your help to identify other deserving youth for future editions. Visit RuralLeaderMagazine.com to nominate.

Quinterrius Travone Banks Quinterrius is 18 year old senior at Quitman County High School in Georgetown, Georgia.

After high school, he wants to major in Veterinary Medicine.

Quinterrius has several colleges of interest that include the University of Georgia, Tuskegee University, and Auburn University, and Alabama A&M. When asked about his opinion on leadership and the ability to succeed, Quinterrius responded, "Webster defines “Leadership” as the power and ability to lead people. While that is true, some 26 RuralLeaderMagazine.com

think of a person’s status and demographics when talking about a leader. I have grown up in the Georgetown, GA and Eufaula, Al areas all of my life. Many people are under the assumption that if you come from a small town you are not able to compete with peers from larger cities. A lot of people will also use where they come from as a crutch not to succeed.

However, being a leader I can help motivate others to achieve what many view as impossible. Being a leader means standing up for right even when you are standing alone. Leadership is not defined as how much money someone makes or what type of job he/she has. A person that exemplifies integrity, confidence, respect, humility, and self-awareness to name a few in my opinion makes great leaders.

In my future endeavors I will strive to be the great leader that I know is within me. After all, I can achieve and succeed at anything that I put my mind to." —

Sara Belflower

Sarah Belflower is ready for the world. The daughter of Evon and Charlie Belflower of Georgetown, GA, the 18 year old senior has kept busy racking up an impressive resume prior to entering college at Brenau University. She loves writing and working as the youth group leader at her church as well as serving as the senior class president and salutatorian for Quitman County High School.

She is also a member of the United States Achievement Academy.

The US Achievement Academy produces a yearbook each year of students who excel in certain areas. Students are nominated by teachers and those who are accepted get their name, picture, school, subject, and activities in the yearbook. They also grant a scholarship to one of the students in each edition.

Her future plans of studying psychology at Brenau stems for her desire to become a family counselor. “Leadership in a rural area means doing whatever needs to be done to improve upon the lives of the people there,” Sarah added. “It means being dedicated to making sure your small town reaches big goals.”

Sarah cites Jeff and Candis Cochran, her youth pastors, as her mentors/heroes. She chose them because they inspire her to reach for her dreams and have always been there for her as she now wants to do for others.

“Knowing that nothing affects

the welfare and values of a generation more than their leaders has influenced me the most to a be a leader,” she states.—

Kylon Tyree Harris Sixteen year old, Kylon Tyree Harris is a student at Americus-Sumter County High School South Campus in Americus, Georgia. Kylon’s parents are Michael and Tyeesiah Harris, and he is an exceptional student and youth leader. Harris is an exemplary AP Honors junior with a 3.7 G.P.A..

“I am eager to apply professional experiences and both scholastic and leadership abilities,” Harris said.

Serving in several notable leadership capacities trained Harris for his future career. He one days hopes to pursue a law career. The leadership roles Harris has experienced is broad and diverse. In the short span of his high school career, Harris has served as president of DECA president, the Junior class president, Superintendent of Student Cabinet, and Friends of Rachel's Challenge. He also served as Newspaper editor for AHSN, 4-H Public Relations Chair, among several others local nonprofit organizations.

Harris was also been recognized for his outstanding accomplishments as Rotary Student of the month, the United Stated Achievement Academy Education-

al Excellence, Governor's Honor Program, Coca-Cola Pre-College Leadership Program, Prudential Spirit of Community Award, the President's Volunteer Service Award, Chamber of Commerce Leadership National Society of High School Scholars. He also penned a book in 2008 entitled When a child prays, Miracles of the tornado.

Harris also has a strong work ethic. In 2013, Harris worked as a promotions clerk/front end cashier at Winn Dixie in Americus.

Previously, Harris also worked as a bookkeeper for R.E. Harris Trucking Company in Americus. He currently serves as an Instructor at Camp Osborne-Akela Cub Camp.

“As an instructor at Camp Osborne-Akela Cub Camp, I provide instruction to assigned camper.

My primary responsibilities are to maintain high standards of health and safety for all campers and to update administration and parents on issues regarding camp participants,” he said.

In 2012, Harris also was a voiceover artist for I-Care Products and Services in Americus.

“My primary role was to provide narration for curriculum video, read scripts and ad-libs. I assisted with writing and editing scripts, and I also designed and provided voice presentations,” Harris said.

Despite an already hectic schedule, Harris finds time to give back to community and to nonprofits.

He participated in the restoration of Plain High School baseball field, served as Dougherty County Library Assistant. He was also a mentor at the Dwight Harris Boy's Club. He also participated as a host for both Crisp and Sumter County Distinguished Citizens Award Dinners. In addition, Harris has supported and participated in the It Can Wait-No Texting and

Driving Pledge Campaign and the Strong African American Families Project. —

Charleston Mumphery Charleston Mumphery is an 18 year old senior at Crisp County High School in Cordele, GA. He will graduate Spring 2014. After high school, he will be attending Auburn University in the fall and plans to major in Marketing.

When asked what inspired him to pursue business and marketing education, he said, "I always have flashbacks to my childhood when my entire elementary school would participate in fundraising.

After being awarded for finishing amongst the top sellers for multiple years, I realized I had a niche for selling to others. Whether it was idea, an item, or myself over the years I have attempted to continue to evolve not only as a seller but a well-rounded person.

I have realized that through: research, creativity, and will power, any challenge that is presented through marketing can be obtained. However, the best part about it all is the journey during the process. For these reasons, I have chosen to pursue a career in marketing. Outside of marketing, I can often be found with friends, or engaging in some sort of sporting activity whether I am involved or just watching."

(Continued on page 44) RuralLeaderMagazine.com 27

"I feel as though all of my past experiences have helped to shape me into the leader I am today."

28 RuralLeaderMagazine.com

Student Gives Back to Family’s Hometown

N

ever forget where you came from was something the late Corinelius Crumbs, mother of Dr. Marvin Crumbs Sr., told her two children often. Good advice is never wasted and it is clear that Dr. Crumbs has instilled that virtue in his daughter Tre' Cherie Crumbs.

Currently a sophomore at the University of Georgia, Miss Crumbs, 19, has an impressive resume of giving back to her community and even the community that shaped the generations before her. She shared her thoughts on being proud of who you are when she visited a group of young women at Andrew College during a summer break prior to college.

Andrew College is a small, residential, two-year college related to the United Methodist Church. The historic college is located in Cuthbert, Randolph County, Georgia, which is Tre’ Cherie’s family’s hometown.

“I talked with the young girls about the importance self-esteem and being aware of their worth,” Miss Crumbs said. “I also talked to them about how I utilize my introverted personality to succeed in a world of extroverts.”

“I feel as though all of my past experiences have helped to shape me into the leader I am today,” she continued. “My junior year of high school I received a scholarship to attend a Rotary Youth Leadership Award Camp. At this four day camp, I finally began to understand that although I am a quiet person, leaders can arise from all personality types and backgrounds. I began volunteering in the 7th grade and have continued to give back since then. Designing my own ways to give back to the community especially in the areas

that others often overlook has been the best leadership training I could ever receive. I especially enjoy working with young girls in the community. That is the reason this past summer I began my etiquette program which I will continue teaching here in Athens.”

She adds that her family has played a big role in teaching her the importance of helping others.

Sharing that she was always taught to value what she had and to love others without limits, she recalls how her mother's volunteering with youth cheerleader programs that she also participated in as a child helped shaped her early outlook on giving of herself.

“I also dedicated most of my middle school years and all four years of my high school career to this amazing non-profit organization,” Tre' said. “The enormous amount of love that I have seen all of my family members display for everyone and everything translated into me joining the Guide Dog Foundation where my sole purpose is to love and care for assistance dogs in training so that they can go on to love and care for someone who needs them.”

The biggest factor for Tre' Cherie's strong sense of self-worth and self-esteem is her family.

“Just knowing and understanding all of the struggles faced by my family members as well as my ancestors to get me to the point where I am today, I know that I am too loved to not to love myself,” she said. “I also know that if I do not love myself I am already at a disadvantage, often times the only thing holding anyone back is themselves. When I began learning my self-worth, I realized there was nothing that I could not accomplish.”

Asked who she sees as her own personal hero/mentor, Tre'

has several to choose from. “This is a hard question,” she begins.

“Throughout my whole life my family members have served as amazing mentors in all facets of life. My hero would definitely be Michelle Obama. I feel that she is often overlooked but she has many accolades that I aspire to accomplish as well. She is a dedicated mother of two, an amazing wife, a fashion icon, role model for women, and ad advocate for poverty awareness, nutrition and healthy eating. I only hope to be half as influential as she is.”

Miss Crumbs is a Psychology Major with a Pre-Med Advisory Track at UGA with a GPA of 3.58. She keeps herself busy as the Programming Chair for the ECV Community Board, a council of 12 members who specializes in organizing programs for the residents of East Campus Village at UGA. “We have over 1,200 in our community and our goal is to increase community moral. As one of the two Programming Chairs, I am responsible for planning and implementing programs based on the requests of our residents,” she added. “We host educational as well as social programs throughout the year. My favorite programs to plan were our Breast Cancer Awareness Program as well as our Finals Study Break Program (where we provided residents free Chic-Fil-A chicken biscuits, coffee, and t-shirts at midnight during finals.)”

She also serves as a Hero Event Committee Member of the UGA Heroes, a non-profit organization at UGA which helps raise awareness about HIV/AIDS affecting youth in the area. We fund-raise throughout the year and host special events for children in the area affected by HIV/AIDS Tre' Cherie is also a member RuralLeaderMagazine.com 29

of the National Society of Collegiate Scholars and a dancer for the Pamoja Dance Company in Athens.

In her spare time, she founded Effortless Etiquette, an etiquette program relevant to young girls in the community of Columbus, GA and trains a Guide dog for the Foundation for the Blind.

Future plans include medical school and starting her own practice as well as marriage and “...establishing a foundation for my future children,” in regards to helping others.

“Giving back is not about recognition or repayment. It is about sharing an experience for someone that will leave a positive mark on their lives forever,” she reminds us. “ You are never too young, too busy or too anything to give back to someone else. My goal in life has always been to do something bigger than myself. Through volunteering, you leave a legacy of selflessness that is not soon forgotten.”—

3 Common Obstacles of Leadership, continued from page 8 3) Encourage open communication: Many leaders focus on being an authoritative figure so brutally that employees refrain from being open in discussions and meetings. Making your employees uncomfortable to approach you is not a sign of a good leader.

Solution: Instigate the culture of open communication and promote open discussions and meeting where superiors and subordinates can freely voice their opinion.

Avoid bringing in negative fear, as that would divert your employees towards an arrogant bend. With an open mind, listen to your team and let them know that they are being heard. The importance bestowed upon leadership today is so significant. Hence, you can sign up for corporate leadership training activities or a professional leadership development program that could assist you in developing the most desired skills!—

Readers’ Forum Tell us what you think about our publications, if you have a great idea for a story, or to just share. We may print your comments in Rural Leader Magazine. By sending us your comments, you’re giving permission to call you for an interview. Please be sure to include your name, address, email address, and phone number so we can reach you. Write to us at RuralLeaderMagazine@gmail.com— 30 RuralLeaderMagazine.com

Best Small Town Restaurant We’ve all been to that special place where the food and service were impeccable. We are pleased to announce the newest honor, Rural Leader Magazine’s Best Small Town Restaurant.

Each edition, we will showcase a local restaurant nominated by our readers. Michelle’s Restaurant of Georgetown, Georgia is the first to receive this prestigious honor.

Wayne and Sue Perryman are the proud owners of the fine establishment best known for southern cooking at its best! Michelle’s has a variety of southern cuisine to suite every palette.

Breakfast, lunch, and dinner menus are available. Lunch buffets are available daily and include an assortment of meats, vegetables, bread, salad bar, desert bar, and a beverage for an affordable price. Friday and Saturday nights include an all you can eat seafood buffet!

Michelle’s Hours of Operation

Weekdays: 5:30 a.m.-3:00 p.m.

Friday/Saturday: 5:30 a.m.-10 p.m.

Sunday: 5:30 a.m.- 4:30 p.m.

So whether you have a taste for smoked ribs, fried pork chops, meatloaf, or country fried steak, Michelle’s Restaurant of Georgetown is the place to be! Michelle’s is located on Highway 82 in Georgetown, Georgia.

For more information, call 229-334-5912.—

Sylvia Lafair

Leadership Personalities: Laid Back, Hesitant or Avoider?

Jack was a boss who loved to let his leadership team tussle with issues and come to him when they had solved the problem. Often this worked. However when the team came to a stand still, when they had heels dug in and no solutions in site they would ask for his input.

This is when there were way too many frustrations. It was the biggest paradox at work. They loved it when he left them alone and hated it when they asked for his help and he would shrug and say ," You take care of it. That's what I'm hiring you for."

The question became, "And what is Jack being paid to do?" His champions would say , "That's just the way he is, real laid back and willing to wait for solutions. It's a good thing."

Others would judge and notice that he was hesitant to state his position. They said he would cough and do the old hem and haw waiting for someone else to jump in and come up with the answers. "He's afraid to commit," they said and no wonder, Jack was in his early 50's with a long term live in girlfriend and always said he saw no reason for marriage.

And then there were those who brushed him off as an avoider, the I gotta go guy who would always have an excuse, a forgotten appointment, that would get him out of any meeting where the tension was building. He hates conflict, can't handle a dispute, "what a wimp." was the comment. The big question was always "What is he thinking?" The next question was, "How did he get to be the boss?" The final question was, "How long will he last?"

Fast forward one year. Jack was still the boss.

Sadly, most of his team had either requested (translate that begged) to be positioned elsewhere in the organization, and many others had gone to greener pastures in other organizations.

Sales were sagging even though the economy in their industry was strong. Jack was having pretty sour meetings with his boss and yet, every time the going got rough he managed to squirrel himself away from the danger zone. Until, it all collapsed. His long term girlfriend tired of the hesitation moved out; got her a guy who would commit and was getting married.

His 360 survey was awful. He had a choice. Get some RuralLeaderMagazine.com 31

coaching or his tenure would be short lived.

Jack went to coaching reluctantly. He also joined a leadership development program that spent time looking at how home and work connected. Here is where he had an uncomfortable yet eye opening revelation. His laid back manner was a front for the fear he had about being told he was wrong, of getting yelled at the way he had gotten talked, no screamed at as a kid. The coaching and leadership program were his first journey into self awareness. Initially he was defensive, yet as time went on he began to see that the super cool, "let them figure it out themselves" was the shield he carried with him to not be in the line of fire.

The good news was when he put some skin in the game of forging his own life he was able to turn his avoider self into its healthy opposite, the initiator.

Once he learned to stay in the fray, ask questions and even when necessary, disagree, the world did not come to an end. In fact all the specific skills that got him to the boss position paid off.

Jack learned that technical and sales skills don't keep a boss in a leadership position for very long.

The people part, emotional intelligence, pattern awareness, and a willingness to look at your own behavior rather than running from it, are what keep key players in the game. Best part, he found himself a partner, a woman with three children, he married her and created an instant family. Life can get better when you stop running from your fears.—

T

The Role of Rural Leadership

by Trimel Holloway he rural terrains of our plentiful nation can provide the lasting foundations for local community development as well as regional economic growth. The rural environment often overflows with an abundance of both natural and renewable resources that are able to attract industries, sustain economies, and bring communities together all at the same time.

Today’s rural leader is challenged to cultivate innovation and creativity within a community by leveraging his or her own applicable experiences to improve the community’s operation and have an increased impact on specific and targeted issues of public or social change. Rural leaders are now even expected to be highly educated on the evolving regulatory environment of rural business operations and experienced enough to understand and navigate the often cumbersome political terrain. Many rural leaders of today are earning graduate degrees and other professional certifications that expand their abilities to perform critical thinking and recognize the needs of 32 RuralLeaderMagazine.com

communities.

The role of leadership in rural communities has recently been transformed significantly beyond the traditional image of a bullhorn glued to executive orders and wedged in between stuffy chauvinistic policy.

Meaning that today’s rural leader is now challenged to mitigate or “fix” problematic issues of earlier approaches as they arise to challenge the present community. In the context of a social change agent or community benefactor, the rural leader must be able to usefully present practical tools and information to the people of rural communities and stakeholders that should be implemented locally.

At the same time the community has to be able to accept its own position in its improvement and be responsible for certain actions that are recommended as a best practice or improved outcome strategy. A doctor can prescribe medication to treat symptoms of a diagnosis but the patient becomes informed of and is accountable for lifestyle changes like diet, exercise, and reducing levels of stress.

Involving the community in the participatory process of its own reflect the more modernized philosophies of leadership. A similarity in many modern models of leadership highlights an overall idea that is to not implement changes for a community but instead, implementing agreed upon changes as solutions alongside or with a community.

Rural leaders must frequently plan strategies around this type of scenario with members of their governing body or board of directors. Over time it may become necessary to introduce changes in responsibilities among board members and executive leadership. This is because the roles of informing the community of the greater good will sometimes require specific public relations that may at times only be attainable through influential board member positions.

It often takes a great deal of savvy and sway to convince citizens of a public to accept in many communities what can be commonly described as unpopular and disadvantageous positions. (Continued on page 34)

3 Leadership Talents

Ryan Scholz

A

ccording to Michael Maccoby, a globally recognized expert on leadership, there are three distinct roles of a leader. Those roles are strategic, operational, and relational. It is important for the success of any organization to have leaders who can competently carry out each of these roles.

The strategic role involves setting direction. The strategic role should not be limited just to leaders at the top of the organization. Every manager or supervisor should be identifying opportunities for improvement and setting goals. I find that too many lower level leaders just worry about the day to day operations and do not spend enough time charting

a future course for their area of responsibility.

Strategic leadership creates a common purpose for those in the organization. When people have a clear picture of what the leader is trying to accomplish, they are much more likely to support the leader’s goals. Goal oriented leaders are strategic leaders.

The operational role involves ensuring that everything gets done so that goals are achieved. The operational leader identifies obstacles or barriers which stand in the way of goal achievement, comes up with possible solutions to overcome the obstacle, and then turns the solutions into specific action steps. We call this the goal achievement process.

Leaders who are skilled as

operational leaders are excellent at prioritization and time management. They know how to allocate resources towards the achievement of goals. Part of this is being a master of delegation.

The relational role involves connecting and bringing people together. Relational leaders have high empathy and the ability to understand and relate to others.

Relational leaders build strong relationships throughout the organization. They encourage team work and collaboration and are role models for others.

Although having equal competencies in all three leadership roles is highly desirable, very few leaders possess natural talents in all three. One of the assessments that I use in my work is called the RuralLeaderMagazine.com 33

Attribute Index. It measures a person’s natural ability in these three areas. The relational role is called empathy, the operational role is called practical thinking, and the strategic role is called systems judgment.

Most people have what we call masters in some of the dimensions and blind spots in the others. By knowing and understanding one’s masters and blind spots, leaders can learn to compensate for these limitations.

One way that leaders can compensate or adapt to a blind spot is to have someone on their team that has a master in that dimension and be willing to involve that person in key decisions. For instance, if the leader has a blind spot for strategic thinking, it is important to have someone who can see the big picture and challenge the long term impact of key decisions.

Likewise, a leader who has a blind spot in the relational dimension needs to rely on someone with a master in that dimension to ensure that the impact on people of key decisions is considered.

Although a balanced perspective on all three dimensions is usually desirable, there is one potential downside. Leaders with balance in all three dimensions sometimes can get paralyzed in the decision making process because they want to make sure that all three areas are considered. Sometimes this creates internal conflicts because what may be best from a strategic viewpoint might not work operationally or have a negative impact on people.

The other way to address blind spots is to make a concerted effort to develop that dimension. While improvement is always possible, we find that these tend to be “hardwired” into our subconscious as part of brain development and are difficult to change.

An analogy would be aptitude for certain subjects in school. Some people have a natural talent for math (a master) and maybe no talent in writing (a blind spot). The person with a master in math will have a much easier time making a good grade in math than someone with a blind spot in math. Despite concerted study the person with the blind spot in math will never be as accomplished as the person with a natural master in this subject.

A colleague, Jay Niblick, has written a book titled What’s Your Genius?” The book is the result of research into what makes outstanding performers (or geniuses) in a certain field different than everyone else. The key finding of his research was that high level success was not the result of possessing certain talents, but rather being in a position where the person’s natural talents were being used to the fullest.

Leaders will be most successful when their natural talents are matched with the leadership role that they 34 RuralLeaderMagazine.com

are in. I once worked for someone who was viewed as the turnaround specialist in the company. He would go in to an operation that was “broken” and fix it.

He had a high operational talent. However, once he fixed the problem, the company had to get him out as soon as possible because he had a very low relational talent. Someone else had to come in and clean up the relational mess that was left.

As a leader, do you know what your blind spots and masters are? If you are having difficulty, maybe it is because your role requires different talents.—

The Role of Rural Leadership

(Continued from page 32) Rural leadership has to be able to avoid the rhetoric and jargon of the board-established missions and develop identifiable strategies so that the community can accomplish the purpose or intent of its mission.

Communities settled along the countryside and even amid the outer edges of our America are some of the most wondrous places to live, work, and raise families. Our rural leaders have to serve in the capacity that drives community towards sustainable good health and prosperity.—

Sharing the Good News through Outdoor Ministry

Clay Hill Christian Retreat Chapel lay Hill Christian Retreat is a rare commodity in rural Georgia that was birthed through an idea to connect the outdoors to ministry. The church is an inimitable experience for parishioners young and old. Pastor Eddie Watson's demonstrated leadership and obedience to a “higher” calling fostered this nontraditional path to serve the people in the community.

A native of Clay County, Georgia, Watson is married to Tammie, Continued on page 52

C

Tonya Johnson-Noel RuralLeaderMagazine.com 35

S

Baking Big Things In The City

mall towns have a unique brand of special that cannot be duplicated easily. Often within the heart of small towns, one-of-kind finds and interesting people reside. It is not difficult to find exceptionally talented individuals just off the beaten path. Though many migrate to larger populated areas in for a taste of “city-living.” These exceptionally talented individuals manage to carve out a place for themselves, which makes the folks back home all too proud. Tonya Johnson-Noel was one such individual.

Tallahassee. There, she received a Bachelor of Science Degree. Later, she worked for IBM and International Motions Industries.

Several years ago, the forty-five year old divorced mother of two sons finally decided to take a leap of faith and to go into business. Soon after Cookies by Tonya was born.

Noel is a native of Fort Gaines, Georgia-population 1,084 according to the latest Census. She turned a hobby of baking into a successful business. Initially, she had no intention to pursue baking, for she originally wanted to study computers.

After graduating from Randolph Clay High School, Noel furthered her education at Florida Agricultural and Mechanical University (FAMU) in 36 RuralLeaderMagazine.com

“I know that's (baking cakes) a jump from computers but cooking has always been my passion. My mom was a home economics teacher for 37 years, so you can say I learned from the best,” Noel said.

As with anything, Noel faced a number of challenges. However, she was determined to pursue her passion. “I suffer with Lupus. This alone is a challenge, but by the grace of God everything falls into place.”

When asked what a typical day entailed, Noel replied, “I enjoy working with people. I design cakes for various clients. I also cater and plan parties. I try to hear both the spoken and unspoken needs my client. I am often inspired my client’s vision to create unique designs. My most challenging cake I've done would be a Mercedes Benz convertible car. I only had three days to do it, and I never did a car before. It took me 18.5 hours to complete it. I nailed it!”

Noel’s talent and passion speaks for itself. She has worked with several A-list clients such as Usher and Trey Sonz to name a few. Expect more great things from Noel in the future.

“My goals in 2014 is to keep my customers excited about my work. I plan to expand more in the shipping phase of my business,” she said. For Information, visit her on Facebook.—

Designs by Tonya

Page 36 1 "Show Stopper" Wedding Cake 2 Baby Shower Cake Page 37 3 Juicy Couture Purse Cake Page 38 4 Ring & Bow Birthday Cake 5 Detailed Wedding Cake 6 Polka-Dotted Birthday Cake 7 Holiday Cupcakes 8 Floral Cake 9 Daisy Floral Cake 10 Wedding Dress Cake

Page 39 11 Close Up Page 40 12 Wedding Cake with Silver Brocade Design Page 41 13 Dallas Cowboys Cake 14 MK Purse Cake 15 Pink Floral Design 16 Peanut Butter Cookies 17 Floral Wedding Cake and Close ups 18 "Chucky" Birthday Cake

19 Minnie Mouse Birthday Cake 20 Double Chocolate Cake 21 Gucci Shoe Cake Page 42 22 Football Birthday Cake 23 Snow White Birthday Cake 24 Mardi Gras Cake 25 Domino's Pizza Cake 26 Mini Benz '14 Car Cake Page 43 27 Multi-tier Birthday Cake 28 Designer "Guess" Cake RuralLeaderMagazine.com 37

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Honoring young indiviudals for exemplary academic achievement and service to community

Under 20

Continued on page 27 Mumphery has received multiple educational awards. and made accomplishments outside of his education.

"I have had numerous accomplishments in my workplace as a marketing assistant at Chick-fil-A Cordele, which has also led to other opportunities such as my participation in the Hospitality Careers Academy, sponsored by the Classic Center in Athens, Georgia, and the Ritz-Carlton Lodge at Reynolds Plantation," he said.

Mumphery's achievement have not changed is humble disposition, however. "My numerous accomplishments and milestones that have made up my journey throughout life so far have humbled me more than anything. They have made me better as a person, allowed me to realize how far I am in life, how far I can go in life, and how much I have truly been blessed. Without these opportunities, I probably would not have attempted to give back to my community as much as I have over the past few years," he said.

Mumphery's charity extends throughout community.

"Volunteering at my local recreation department, participating in community events such as Cookies with Santa, or helping host a charity run for a fellow student at my high school after her death in order to help her family pay for funeral costs, have all allowed me to give back. However, I still have not done as much as I should, and I am hoping to be able to change that in the future. Through com44 RuralLeaderMagazine.com

Nationally and Abroad

munity service, God allows me to give my time to those who may feel like no one else cares, put smiles on others’ faces, or simply lend a helping hand. It provides eye-opening moments for me as well help, guidance, and a sense of humanity for others. I am truly thankful for the few moments of my time I have been able to share," he said.—

Emanuel Ricardo Seventeen year old Emanuel Ricardo is a senior at Crisp County High School in Cordele, Georgia. Ricardo is very athletic, for he enjoys playing soccer. He served as the starting left midfielder for the CCHS Soccer Team the first three years of his high school career.

Not only is Ricardo athletic, he also enjoys playing baritone in the CCHS Band.

"This year I served as the CCHS Band Captain and was nominated by my peers to serve as a male representative on our Homecoming Court," he said.

After graduation, Ricardo plans to attend Valdosta State University to pursue a degree in Business Administration. However, Richardo plans to continued to give back to

his hometown.

"Upon graduation from Valdosta State, I plan to return home to Cordele, Georgia. I plan to partner with my mom to open up a restaurant specializing in Cuban cuisine.

My mom is an excellent cook and has always desired to open up her own restaurant. I look forward to being able to help her realize that dream," he said.

Ricardo is preparing for his future role as an entrepreneur.

"This year I did not play soccer so that I would have time to work in a restaurant and learn more about the operations of this type of business. To further understand how to establish our business I enrolled in an entrepreneurship class and am currently writing my first business plan," said Ricardo.

In addition to extracurricular activities, Ricardo also spends time mentoring youth at First United Methodist Church of Cordele.

"Twelve years ago, our church decided to add a Hispanic Ministry to reach out to our growing Hispanic population. My family relocated to Cordele so that my Dad could serve as the Hispanic Pastor at the First United Methodist Church. Through my Father’s role and example, I am able to work with kids from the age of 4 to 18 years old, " he said.

Ricardo's responsibility also included transporting kids to and from church and youth activities weekly. He also assisted with tutoring in the after-school program for Hispanic kids.

"One of the best things I do is (Continued on page 51)

RuralLeaderMagazine.com 45

Determined to Succeed Carrie Turner 46 RuralLeaderMagazine.com

Y

outh is normally a would occur that would change every night. Though I was in treatcarefree time to grow her life. ment still, I continued to cheer. I and to discover new “During this time, football was captain again this year. I was things. Life is like a box season was wrapping up. At this in drama club once again, this of chocolates for you never know time, I became really tired, which time as the lead role. A problem what you’re going to get. Some was really unusual for me. After arose when my blood counts may consider this adage to be about a week of being too tired dropped really low. I had to be put truth, however, how one choses to to do my homework and falling on isolation while the dosage for respond to life’s challenges makes asleep in class, my parents took my medicine was adjusted. This all the difference. Eighteen year me to the doctor. He ran blood meant that I was unable to go to old Carrie Turner, native of Stewwork and sent us home. That school, doing my school work at art County, Georgia has encounnight, the doctor called and sent home again,” she said. tered a number of obstacles, yet us to the hospital. I was told that Though seemingly the odds her tenacity of spirit and resilience I had cancer. The next morning, I were stacked against her, someis an example for all. was sent to Children’s Healthcare thing happened. After 3 weeks, Like most budding freshman, of Atlanta. There I was told that I her counts rose to a suitable level Turner was excited about the start had Leukemia and that the next as she was once more able to reof her high school career at Ranthree years would be filled with hearse for the play with two weeks dolph Southern School in Shellclinic visits, hospital admissions, remaining until the region drama man, Georgia. “My freshman year and blood work,” she said. competition. was going to my time to shine. I Despite numerous obstacles “Somehow we pulled it off wanted to be involved in everyand dealing with hair loss, Turnand won second place in region, thing! I joined varsity cheerleader was determined to thrive. sending us to state for the second ing squad, the drama club, and ran “Though I had been told that I year. I was given an individual varsity track.” had cancer, I never let my grades award, All-Region Best Actress.

Turner was outgoing and slip. I constantly worked on math, At state, we won third place and I excelled in every extracurricular was rewarded another individual activity. She was quickly promoted All that I’ve been through award, All-State Best Actress,” to co-captain for basketball cheerTurner said. since my sophomore year leading squad and was the first Between treatments and perhas made me the person that freshman to serve as an underforming, Turner maintained a 4.0 study for a leading role. Turner average. She also won 3rd place in God wants me to be. qualified for the state competition a poetry writing contest sponsored when she placed fourth during the by a local college. In addition, she regional track meet. During the English, Spanish or science and discovered ways to help others, state competition, Turner placed managed a 4.0 average through such as collecting pop-top tabs for 7th out of 8. the year,” she said. the Ronald McDonald House she “I finished 5th out of 8, moving The experience furthered often frequented. up 2 places and trimming 2 secdeveloped her spiritual faith and In the spring of her junior year onds off my time,” she said. gave her courage to allow her life she was unable to run track due to Though Turner excelled athletical- to be a testimony to others. In the doctor’s orders. Turner decide to ly, she was still committed to her spring of that year, she participat- forgo sports and to consider her education. She maintained a 4.0 ed in her first Relay for Life event, health foremost. At the end of the and was inducted into the senior walking the survivor walk. Turnschool year, as class vice presiBeta club. Later, she became a er’s was motivated to live her best dent with a 4.0 average, she won member of the National Society of life while pursuing her dreams. the third highest average in her High School Scholars.

Her high school junior year school, the University of Roch As Turner embarked on her was the beginning the mainteester Science Award, and highest sophomore year, she continued to nance phase of her treatment. The class average. Before the close of excel academically and socially. phase would last approximately18 the school year, Turner’s success She remained active in cheerlead- months. was shadowed by the news that ing, drama, and track. It was not “I would go for treatment once Randolph Southern would be until late fall when something every four weeks with oral chemo Continued on page 50 RuralLeaderMagazine.com 47

The Value of the Community Health Worker Model

JK Veluswamy

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JK Veluswamy in Puerto Rico learning about plaintain farm work.

n the verge of turning fifty, I found myself taking a close look at my career contributions. I had served a number of southwest Georgia nonprofits and government programs in a variety of ways. I had been a frontline worker and a manager, a writer and a doer, a leader and a follower. I began to realize that most of my productive and ‘fun” work involved being a facilitator- someone who helps others to garner their own assets and resources to improve and sustain themselves.

On several occasions throughout my life in southwest Georgia, I have heard my favorite local hero, Dr. Jim Hotz, reflect on the will of our residents. He has noted that we set our own priorities about what we want for our communities, and while we may invite

48 RuralLeaderMagazine.com

others to join us, we don’t require it. The big bucks and highly educated people from Atlanta may have gifts to offer, but they are not the ones that keep our plans moving; they are not the ones that keep our hearts ticking; and they are not the ones that know best what we need. This is our community- we know it best, and we serve it best.

Just at the time I was reflecting on our rural resolve, I happened upon a job announcement from a national nonprofit, MHP. Since the 1980’s MHP has been carrying a torch for rural, isolated populations, and has worked to improve health access in these communities via the Community Health Worker (CHW) model. MHP’s history has focused on isolated Hispanic and Latino populations, and they have become a national leader in improving health care

access for the populations that are hardest to reach.

Because the CHW model works for any isolated population, MHP is working to spread their lessons learned to improve health outcomes across the country.

While community health workers have been around informally since there have been people – it wasn’t until the 1950’s that the concept and role of Community Health Worker (CHW) began to be closely researched and defined. The role first began to crop up in health literature in the 1950’s based on how people in the world’s most isolated places had managed to receive health care services via very dedicated and committed workers who challenged wetlands, mountains, frigid weather, and political and cultural barriers. During the 1960’s, the federal government began to look closer at the potential for developing CHWs into the US workforce, and several pilot funding efforts began. More substantial funding and research followed in order to better understand the role and its benefits.

Based on all of these efforts, we now have research on the model which not only shows the model works in both urban and rural areas, but there is also data that reflects a $2.28 return on every dollar invested ( 2008 Conference of State Legislatures). There is also an “official” definition for CHWs. The American Public Health Association defines a Community Health Worker as: “…a frontline public health worker who is a trusted member of and/or has an unusually close understanding of the community served."

This trusting relationship enables the CHW to serve as a liaison/link/intermediary between health/social services and the community to facilitate access to services and improve the quality and cultural competence of service delivery.

A CHW also builds individual and community capacity by increasing health knowledge and self-sufficiency through a range of activities such as outreach, community education, informal counseling, social support and advocacy.” (www.apha.org) So just what is it that makes CHW programs so special? It’s not just about employing people in a community to help with health education, to link community members to services, and to help find ways to overcome barriers such as transportation, language, and cultural differences. It is all of these things, but so much more. Most of all, it is about valuing and appreciating the wisdom that is within these isolated communities- and garnering that wisdom to facilitate the process of improvement.

Regardless of how little formal education or

professional background someone may have, there is a wealth of knowledge that comes from dedicated community members. It is this home-grown knowledge that is the “special sauce” that makes CHW programs so effective. The CHW model not only values, but requires the contributions of a community’s people. Regardless of income, education, culture, or history, CHW programs approach the people as a primary resource.

I love this perspective- it totally reminds me of Dr. Hotz, and why he is my local hero. It’s all about us, recognizing and using what we have, so that we can achieve the health we deserve. By employing people from the community- for the community- the CHW model provides a venue for information and support to flow both ways- back and forth, between and among those who serve and those who need access to the service. It is this flow of knowledge that creates improvement, allows for better care and healthier people. By implementing the CHW model, we can all be our own local heroes!

If you look around, you can see that there are several ways the CHW model is already active in our region. Community outreach workers, health and screening navigators, parent educators, visiting nurses, and lay health workers are among the roles currently being used to connect services to our isolated populations. Since we have information that tells us how we can best make use of the roles that fall under the CHW umbrella, why not take a closer look? With a few adjustments and a little better use of the model, we can be even more effective at reaching and impacting our isolated populations.

MHP is ready to join with us, and I am on board to do all I can to facilitate the use of MHP’s resources and expertise to move our efforts to the next level of success. For more information on how MHP can tailor services to improve local program efforts, contact me @ jkveluswamy@mhpsalud.org, and www. mhpsalud.org.—

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Turner, continued from page 47. closing at the end of the semester.

“That opened a whole new chapter up for my senior year,” she said. Starting a new school my senior year was tough and to make matters worse, it was our rival school, Terrell Academy in Dawson, Georgia, that I had to go to. But the transition was easier because I still cheered. However, the new school did not have a drama club. Instead, I became a member of the dance line,” she said.

Turner was not only a model student but also an exemplary individual who loves help others. The cheering squad and dance line participated in 4 Quarter 4 a Cure for the Rally Foundation. Over three thousand dollars was raised for childhood cancer research!

Turner is not only a high school senior but a college freshman as well! “I only take 2 high school classes, trigonometry and biology II. I am a duel enrollment student at Darton College in Albany, Georgia, so I take college courses in place of high school classes. This year, I have maintained my high school GPA of a 4.0 yet I also now have a college GPA of a 4.0.” said Turner.

When asked what her future plans are, Turner had this to say, “All that I’ve been through since my sophomore year has made me the person that God wants me to be. Because of my experiences, I want to be a pediatric oncology nurse. In the meantime, I plan to raise awareness and funding for childhood cancer research. Even after I receive my BSN and return to Children’s Healthcare of Atlanta to be a nurse, I still plan to raise awareness for childhood cancer. I won’t give up until every child has a chance to have a childhood without the threat of cancer.”—

Building your professional brand

50 RuralLeaderMagazine.com

P

ersonal branding is an elusive topic to most people, yet it is important for career success.

Wise professionals with career success know it can mean the difference between landing that dream job and never getting noticed.

So what do you think of when you hear the word "professional brand?" Simply stated, a brand is a promise of the value you'll deliver. "You may think you don't need a brand, but the reality is that you already have one," says Jana Fallon, vice president, Executive Development for Prudential Financial. "By managing that professional reputation you already have, you increase your chances of being known for qualities that can land your dream job or get you noticed by a company you have always wanted to work.

If you do start actively managing your brand, you can find real power in knowing and sharing what your unique differentiators are."

Fallon recommends five specific actions you can take today to improve your brand reputation.

B = Build Build your brand by first defining what you want that brand to be. To make this simpler, it should include no more than three or four characteristics that describe what you offer or aspire to offer. It is good to be aspirational but it also must be realistic. If you are having trouble getting started, begin by asking people you trust what they immediately associate with you.

Ask for honest feedback and listen to what you hear.

R = Reflect Reflect on your strengths and liabilities frequently.

What is the unique value that you have to offer and what do you aspire to be? Think about your strengths and what you do really well. What do you want to be known for in business? What differentiates you?

Use those reflections to establish your unique brand.

Perhaps you want to be known as a very curious, engaged consultant. Or perhaps your unique brand is one of intelligence, candor and strong ethics.

A = Actions speak In order to sustain your brand, you have to act accordingly. Your behaviors and the decisions you make daily impact your brand. Be bold in defining your brand and then have the courage to live up to that brand promise. If you are finding it challenging to start living your brand, find someone that has a style, behavior or an approach that you admire.

Emulate what works. Try it yourself and see if it feels right for you. Experiment until you find your own authentic behavior.

N = Network nonstop To get others to recognize your brand, you have to market yourself. This clearly takes time and effort,

but it can be done effectively if you follow these key steps. To share your brand, network in the organization you work in, outside work with other professional contacts and in your community. Make yourself visible to those that can influence your career.

The key to a successful professional brand is having strong "word-of-mouth marketing" from friends, coworkers, customers and other contacts. Having a strong brand means finding ways to network and manage what those contacts know and then say to others about your capabilities.

D = Decide today "Decide to make managing your professional brand a priority," Fallon says. "Carve out time each week to fine tune and evolve your defined brand.

Make time to reflect and try out new behaviors and to expand your network. There is real power in knowing where you are focused and letting others know for what you aspire to be known."—BPT

Honoring young individuals for exemplary academic achievement and service to community

Under 20 Nationally and Abroad

Ricardo continued from page 44 mentoring Hispanic youth. Some of the people that attend the youth have not always had a good friend base and have been lead to do wrong things. I try to hang out with them as much as possible so they can stay away from some of the bad things they used to do," he said.

Ricardo has also worked with several other outreach programs and community service projects such as Faith in Action and O’Neal Pre-K to help some Hispanic children that are having trouble with their English.

"Seeing these kids grow academically and socially because of this small hour each day is a testimony to how investing in other’s lives in even a small way can make a tremendous impact that will contribute to the rest of the lives of the people around us. I enjoy working with others because I benefit from seeing change in people. It’s amazing how people change their perspectives in life just by having somebody to look up to and spend time with. Working with others and watching them grow is the greatest motivating factor in my life. —

Brian Keith Terry Jr. Brian is 16 and Americus, Georgia is his hometown. He is the proud son of Brian Keith Terry, Sr. and Rebecca Thomas Terry and currently attends Americus-Sumter County High School. His career path is Business and Communications. In the future, he plans to become a Fashion Marketer and Designer.

Brian has several accolades to his credit. He is an Eagle Scout, which is the highest rank and volunteers for Boy Scouts of America. He also graduated from the Swagga and Lace Initiative program based in Columbus, GA. Brian is not only an Beta Club member but also participates in the an Americus Sumter Singers (Show Choir). In addition to numerous community activities, Brian also serves on the Prom committee, was elected Sophomore Class President, and Junior Class Secretary.

Annually, Brian assists with Annual Birthday Party for Jesus activity, Panther Mascot Member of L.E.G.O., which stands for "Leadership through Education Under Greek Lettered Organization."

Brian's faith plays a huge role in his life. He is a member of Friendship Missionary Baptist Church of Americus where he sings in the choir. " I'm well planted in my religion. I believe that everyone has there own opinion. I also believe that everyone should follow there dream because the sky is the limit," Brian said. —

Nominate A Candidate for Under 20

We're looking for exceptional and deserving youth under 20! Nominate your candidate today for the next edition of Rural Leader Magazine. Now accepting applicants throughout the United States and abroad. Visit RuralLeaderMagazine.com for more information!— RuralLeaderMagazine.com 51

Worship Service at Clay Hill Christian Retreat Outdoor Ministry, continued did understand the fact that I was from page 34 a sinner and that I was in need of and they have a daughter named a savior. I knew that Jesus Christ Michelle. He farmed and raised was the one who died for my sin. purebred swine most of his life.

I knew that He lived a sinless life, He graduated in 1974 from Clay that he healed people, cast out County High School and later demons, died on the cross, rose attended Abraham Baldwin Agri- the third day, and now sits at the culture College (ABAC) in Tifton, right hand of the Father to make GA. Two years, later Watson reintersession for those like me. turned home and joined his father I knew all those things; I believed in their farming operation. Eddie all those things, but I was still gave his life to Christ and accepted lost!" Watson said.

“God gave me a vision the call of the ministry. Eddie was licensed by his church to preach of a place that was difin 1998 and accepted to Southern ferent from the normal Baptist School of Biblical Studies routine church..." in Jacksonville, Florida where he received a doctorate of Christian Watson believed that he was Ministry Degree in April 2002. He doing what was expected. He also is not only a minister, but an served in the church in variauthor and song writer. Watson ous ways such as taught Sunday has lead revivals from South Carschool, sang in the choir, served olina to Missouri, and even as far on the committee, and list of other west as Idaho. church activities.

"I was raised in Clay County in "We talked about God leading, a time when going to church was but I never saw anyone following. the thing to do. I went to church We talked about God’s power that because that is what all good was available to Christians but I people did and at the age of eleven never saw anyone using it. I never or twelve I joined the church. I saw a life changed and I didn’t 52 RuralLeaderMagazine.com

even know it was supposed to. I was just doing what I saw everyone else doing and we were all just doing church," he said.

However, an experience would change Watson’s life forever. “In the mid-nineties, I attended a revival service in Eufaula, Alabama being led by a friend that I had met at a recording studio. I couldn’t tell you a thing he said but that night I came to the understanding that there is a difference in having faith and having saving faith. It was revealed to me that night, if your faith in Christ is not strong enough to cause you to follow Him, then you really have no faith at all. If you really believed in Him, you would listen to Him, and you would follow Him and that night I determined in my heart to not only know the Word of God but to know the God of the Word. That night I submitted my life to Him. I started listening and believing to the point of following,” he said.

“God gave me a vision of a place that was different from the normal routine church, which is where

Clay Hill Christian Retreat got its start. It was first to be a place to minister to young people because very few churches in the area were truly ministering to youth and young adults. It was to be rustic because young people are not really all that impressed by fancy cathedral style buildings. Most just want a place where they can feel at home,” Watson said.

Pastor Jeff Hines and Pastor Eddie Watson Turkey hunting at Clay Hill Christian Retreat Watson began sharing the idea with Pastor Jeff Hines, of Fort Gaines Baptist Church. They discussed ideas about outdoor ministry to reach people with the Gospel through hunting, fishing, for example.

“I started an evangelistic ministry called Eddie Watson Ministries back in 2003 when I began slowing down our farming operation. [He is also president of Eddie Watson Ministries, a non-profit, tax-exempt, evangelistic ministry for the spreading of the Gospel.] It was called that simply because at the time I couldn’t think of a cool, catchy name to

“The same building that use to nurture pork chops now nurtures Christians.

Our goal for the Retreat is to have a place where youth, men or women can come for retreats, Bible studies, or just have a place to get alone with God,” he said. give it. We started a small hunting operation on the farm that we called Clay Hill Hunting. We came up with the name because we lived on a clay hill in Clay County. Clay Hill Christian Retreat was a ministry under the umbrella of Eddie Watson Ministries. We used the name Clay Hill because it too was located on the farm and since we would also use an outdoor theme for much of our ministry here,” he said.

The outdoor ministry meeting occur the first

Thursday of each month. A wild game supper then a speaker share information on an outdoor related subject. Clay Hill consists of four cabins, which accommodate six people per cabin.

“It (monthly meetings) is not a "churchy" event but we always make a spiritual application before the night is over. There has been a number of people whose walk with the Lord started at the Outdoor Ministry Meetings at Clay Hill,” Watson said.

Watson hopes to expand the facilities in the future.

The once farrowing barn that held twenty-two creates and twenty-two sows and their piglets, now is the chapel.

“The same building that use to nurture pork chops now nurtures Christians. Our goal for the Retreat is to have a place where youth, men or women can come for retreats, Bible studies, or just have a place to get alone with God,” he said.

Clay Hill Christian Retreat is available for churches or Christian groups to utilize. Prepared and customizable programs are available. At least one camp or Bible school is held during the summer for youth. Outdoor activities are incorporated into the program. To date, Clay Hill Christian Retreat has become the host to national skeet, rifle, and archery champions, outdoor TV show producers, in addition to hunters and fishermen.

Watson said, “Through our outdoor ministry meetings and our camps we always teach Bible truth and we try to teach life skills that seem to be a thing of the past to many today. We have Spirit led services each Sunday starting at 11:30AM (EST) and we always have lunch after each service. Our desire is to have a group of believers who can share their spiritual gifts and minister to those who may come to Clay Hill for retreats or camps. We also do monthly programs at the Nursing Home in Ft. Gaines.”

For more information about Clay Hill Christian Retreat, contact Eddie Watson at 229-768-2820 or write to eddiewatson@windstream.net; or visit https://www.facebook.com/clayhill.christianretreat— RuralLeaderMagazine.com 53

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54 RuralLeaderMagazine.com

Cowart Named Georgia's Outstanding Young Farmer

started Still Pond Distillers, which produces distilled product from the fruit we grow,” Cowart said.

Still Pond Vineyard has 180-acres of Muscadine grapes, which is no small accomplishment. It is the largest in the Southeast that produces wine and spirits distributed throughout Georgia. They also supply other wineries with fresh juice used to make their wines. Still Pond Vineyard continually increase its value by expanding product development.

S

outhwest Georgia is the home of a number of treasures, one in particular is Still Pond Vineyard located in the heart of Arlington, Georgia. One will find a variety of prize wines for the choosing. A visit to the award winning vineyard is to experience a piece of paradise. It is no wonder that Charlie Cowart was named Georgia’s Outstanding Young Farmer!

Rural Leader Magazine had the opportunity to visit with Cowart and to learn more about his distinctive recognition and Still Pond Vineyard. The Georgia’s Outstanding Young Farmer award is sponsored

by John Deere, U.S. Junior Chamber of Commerce, Outstanding Farmers of America Fraternity, and the National Association of County Agricultural Agents.

The award was presented at the annual banquet at the Lake Lanier Islands Resort in North Georgia in November 2013. Cowart was nominated by county agents Paul Wigley and Jay Hathorn from Calhoun County.

“I accepted the award giving most of the credit to my family. My interest in agriculture began at a very early age by spending time with my grandfather, Charlie Cowart Sr. on the farm (vineyard). Once my grandfather passed, my dad continued to feed my passion by working with me and allowing me to help out on the family farm,” Cowart said.

Still Pond Vineyard, Winery and Distillery is owned and operated by Cowart’s family.

“The vineyard was started in the late 1960’s by my Grandfather, supplying wineries and grocers with fresh Muscadine grapes. In 2003, three my mother and father started the winery, which gave me a job upon graduating college. In 2012 my father and I

“We add value to what we grow by producing more products,” Cowart said. “We are proud to say at this point, we have no waste and utilize every part of the berry, even the skin and seed is sold to produce a nutricutical product. Still Pond is currently the only winery and distillery in the Southeastern United States in which all products are produced from what we grow,” he said.

Despite winning the distinctive honor, Cowart continues to remain humble.

“I thank my wife for gladly coming back home with me to work after graduating college and my mother for teaching me the importance of a positive attitude as there have been plenty of trying times. I would also like to give a huge thanks to our retired county Ag agent, Paul Wigley. Ever since I was just of my grandfather’s knee, he has been around to help with the more scientific problems we face in growing Muscadine grapes. He always has taken the time to answer questions, in addition to making it fun. Mr. Wigley always has an answer and usually one you will not forget. I would also like to thank my son, Weston Cowart. Like all parents, he is the driving force behind everything I do,” Cowart said.

For more information about Still Pond Vineyard, click here.

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