project steering committee meeting
GREATER WEST DAYTON CORRIDOR PLAN
PROJECT PROCESS SIX PROJECT COMPONENTS
project steering committee meeting
GREATER WEST DAYTON CORRIDOR PLAN
PROJECT PROCESS PUBLIC PARTICIPATION District Open House Tuesday, August 7 6:00pm Audience: 20-25 people representing local businesses, corporate partners, neighborhood citizens Purpose: Identify citizen priorities and vision for the future Identification of local issues, opportunities and priorities
project steering committee meeting
GREATER WEST DAYTON CORRIDOR PLAN
PROJECT PROCESS MOVING FORWARD
2
3
MARKET ANALYSIS
FOCUS AREA PRIORITIZATION
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Market analysis
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Pending plans and projects
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Existing land use review
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Transportation analysis
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Non-transportation infrastructure
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Selection of priority focus areas
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Selection of five major transportation corridors
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Greater analysis of site specific existing conditions and opportunities
4 CONCEPT DEVELOPMENT •
Vision statement
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Goals and objectives
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Development principles
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Wayfinding Plan recommendations and design guidelines
Multi Day Design Charrette Purpose: Start to focus on building a vision for the area and specific corridors Work to create goal and guiding principle statements to be specific to each identified priority area Work to identify land use and redevelopment scenarios for the area Identify design aesthetics and overall character of the corridors
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GREATER WEST DAYTON CORRIDOR PLAN
MARKET ANALYSIS STRATEGY
MARKET ANALYSIS STRATEGY OUTLINE Introduction Community Profile Housing Market Retail Market Arts/Entertainment/Recreation Market Employment Profile Office/Industrial Market Preliminary Conclusions
MARKET ANALYSIS STRATEGY INTRODUCTION Greater West Dayton Consists of 18 Neighborhoods West of Downtown
MARKET ANALYSIS STRATEGY INTRODUCTION Greater West Dayton’s Traditional Commercial and Cultural Center Has Been the West Third Street Historic District and Surrounding Wright-Dunbar Residential Neighborhood •
• • • • • •
Historic District, Where the Wright Brothers and Poet Paul Laurence Dunbar Lived and Worked in Late 19th/Early 20th Century, Consists of 2 and 3 Story Brick Buildings Built Between 1885 and 1929 One of Dayton’s First “Streetcar Suburbs,” Originally Settled by White Working Class Folks Flood of 1913 Devastated Many Commercial and Residential Structures Wright-Dunbar Became Mix of African American (Many From The South) and Hungarian Immigrants over the Next Several Decades Social Unrest and Highway Construction in the 1960’s Had Damaging Effects on West Dayton Outside of the Wright-Dunbar Area, Greater Dayton Once Had as Many as 14 General Motors Plants, Today, None Remain Revitalization, Beginning with Historic Preservation, is Under Way Today
MARKET ANALYSIS STRATEGY INTRODUCTION Today’s Presentation Will Cover: Community Profile (Demographics/Lifestyles) Housing Market Retail Market Arts/Entertainment/Recreation Market Employment Profile Office/Industrial Market
MARKET ANALYSIS STRATEGY COMMUNITY PROFILE Population of 25,014 in 2010 Census This is a 24% Decline From 2000’s Population in 32, 274 2020 Forecast of 22, 437 Represents a Slower Loss of Population Than in 2000’s Current Population Density of 1,924 Persons Per Square Mile Exceeds Montgomery County Average of 1,157
MARKET ANALYSIS STRATEGY COMMUNITY PROFILE 10,417 Households in 2010 Census 52.5% Are Renter Occupied (vs. 36.3% of All Montgomery County Households) High % of Single-Parent Families (26.6%) and Low % of Two-Parent Families (10.1%) Few Empty-Nester Couples (15.1%) Low Household Turnover, Stay in Same Residence (9.5 Years on Average vs. 7 Statewide) High Proportions of Both Minors (Under 18) and Seniors (Over 65) 28% Under 18 vs. 23% County-Wide, 16% Over 65 vs. 15% County-Wide Age Dependency Ratio of 0.76 (vs. 0.61 County-Wide)
MARKET ANALYSIS STRATEGY COMMUNITY PROFILE 91.6% Black (Plus 3.2% Mixed or Other Race) These Proportions Did Not Change Much Between 2000 and 2010 All 18 Neighborhoods Are Majority Black
Generally Low Levels of Education 27% of Adults Do Not Have High School Diploma Only 9% Earned College Degree (vs. 25% County-Wide) Bright Spot is 27% with Associate Degree or Some College
Primarily Employed in Blue Collar and Service Occupations (56%) This Compared to 38% County-Wide
MARKET ANALYSIS STRATEGY COMMUNITY PROFILE 75% of Households Earn Less Than $50,000 Per Year $50,685 is Median HH Income for Montgomery County (GWD = $27,124) 29% of Households Earn Less $15,000 Per Year (vs. 12% County-Wide) Per Capita Income of $15,477 (42% Below County-Wide Average
MARKET ANALYSIS STRATEGY COMMUNITY PROFILE Popular Lifestyle Activities/Interests: Family Time: Eat Dinner at Home, Avid Television Viewers, Including Daytime Shows, Play Video Games Church/Religion: 160+ Churches in Greater West Dayton Sports: Participation, Especially by Youths, and Watching, Both on TV and in Person Discount Shopping: Off-Price Clothing Stores, Wal-Mart, Dollar Stores, Thrift Shops Pride In Personal Appearance: Enjoy Stylish Clothing, Women Get Hair Done Regularly Lean Left On Politics: Support Labor Unions, Concerned About Jobs, School, Crime, and Drugs, But Don’t Always Vote •Transportation Issues: 25% of HHs Have No Vehicle, 10% Take Bus/Trolley to Work (vs. 3% Countywide), High % of Used Vehicles With High Maintenance Costs
MARKET ANALYSIS STRATEGY HOUSING MARKET 13,778 Housing Units in 2010 Census Decrease of 1,332 Units from 2000 Owner-Occupied Units Declined by 1,787 from 6,627 in 2000 to 4,840 in 2010 (-27%) Renter-Occupied Units Declined by 618 from 6,195 in 2000 to 5,577 in 2010 (-10%) Greater West Dayton Shifted from a Majority Owner-Occupied Community to a Majority Renter-Occupied Community During the 2000’s
3,361 Vacant Housing Units in 2000 Census Increase of 1,073 Units from 2000, But Would Have Been Much Higher Without Demolitions Represents 24% of All Housing Units, Double Montgomery County Average of 12% Vacant Houses Bring Down Property Values, Attract Wrong Elements
MARKET ANALYSIS STRATEGY HOUSING MARKET Most Older Housing Stock, Median Year Built 1955 84% of Units Built Prior to 1970 Median Home Value of $57,316, 46% Below County-Wide Median Average of 25 Minutes From Workplace (vs. 21 Minutes County-Wide)
MARKET ANALYSIS STRATEGY HOUSING MARKET Majority of Rental Units Are Older Detached Single-Family Dwellings Formerly Owner-Occupied Median Rent of $420/Month (vs. $570/Month County-Wide) Many Units in Poor Condition with Small Kitchens and Few Bathrooms
Greater West Dayton Lies in North/West Dayton Apartment Submarket with North Dayton, Trotwood, Englewood, Vandalia, and Huber Heights 78 Projects with 9,357 Units, of Which 1,036 Were Vacant in 2011 Vacancy Rates of 11%, Highest in Dayton Region (7% Overall Vacancy) North/West Dayton Vacancy Rate Up 1% Since 2009 While Region Experienced 1% Decline No New Construction Since 2009
MARKET ANALYSIS STRATEGY RETAIL MARKET 2010 Retail Expenditures of $180 Million by Greater West Dayton Residents This is Enough to Support Over 700,000 Square Feet of Retail and Restaurant Space High Spending Categories Include Grocery, Pharmacy/Health and Beauty Aids, Fast Food, Auto Supply, Children’s Apparel, Footwear, Toys/Hobby/Games, and Cinemas Not a Great Market for Sit-Down Restaurants (Low Incomes, Presence of Children)
About 400,000 Square Feet of Occupied Retail/Restaurant Space, Representing 93 Businesses Westown Shopping Center, 200,000 Sq. Ft. Open Air Center First Opened in 1950, Accounts for Half of Greater West Dayton’s Retail Square Footage Remainder Located in Scattered Sites Along West 3rd, Hoover, and Other Commercial Corridors Food Desert: Aldi, Plus 25+ Small Food/Beverage Stores with 5 Employees Each on Average Very Limited Shopping Goods Offer in Trade Area 1 Restaurant/Bar for Every 430 HHs in Greater West Dayton vs. 1 for Every 220 HHs County-Wide
MARKET ANALYSIS STRATEGY RETAIL MARKET The Greater Dayton Metro Area Has 3 Major Malls, With Dayton Mall Being the Most Accessible to West Dayton Residents Dayton Mall, Centerville – bus service to mall vicinity, mall has not given approval for service to the door of mall The Mall at Fairfield Commons, Beavercreek - no bus service given it is outside Montgomery County The Greene, Beavercreek – no bus service given it is outside Montgomery County
Big Box Stores Are Well Represented in the Region, But Most Are Not Easily Accessible By West Dayton Residents Those Most Frequented by West Dayton Residents Are in Moraine on West Dorothy Lane , Such as a Wal-Mart Super Center and Staples
MARKET ANALYSIS STRATEGY RETAIL MARKET Grocery Stores in Dayton Area Are Plentiful, But None Other Than Aldi are in West Dayton Kroger Located at Gettysburg and Oakridge Closed Due to Poor Performance Those With Cars Can Choose From – Kroger, Meijer, Sam’s Club, Food-4-Less, Save-A-Lot and a Variety of Independents in Moraine, Kettering and Englewood and Farther Most Independents Are High-Priced, Perceived to Be Unsafe for Females, Carry Poor Assortments, and Offer Few Healthy Options
MARKET ANALYSIS STRATEGY RETAIL MARKET Dollar Stores Rule in West Dayton Every Major Dollar Store Brand is Represented, Including – Dollar Store, Family Dollar, Dollar Tree, Dollar General and a Few Off-Brands Larger Discount Stores, Such As Big Lots Are Too Distant For West Dayton Residents to Frequent Often, Given Lack of Transportation Resources
As a General Rule, West Dayton Residents MUST Travel At Least 20 Minutes to Access Retail Offerings Within Any Category, Including: Discount
Apparel and Footwear
Fast Casual Restaurants
Grocery
Electronics
Home Improvement
Lifestyle
Fast Food (beyond McDonalds, Burger King and Church’s)
Home Furnishings and Accessories
Sit-Down Restaurants
MARKET ANALYSIS STRATEGY ARTS/ENTERTAINMENT/RECREATION MARKET The Dayton Region Has a Rich Arts and Cultural Offering, That Includes: Performing Arts - Bach Society of Dayton, Brookville Community Theatre, Cityfolk, Dayton Ballet Co., Dayton Contemporary Dance Co., Dayton Opera, Dayton Philharmonic Orchestra, Dayton Theatre Guild, Human Race Theatre Co., Victoria Theatre Association, Muse Machine, Musica! Visual Arts – Dayton Art Institute, Dayton Cultural Center, Dayton Visual Arts Center, K-12 Gallery the Neon Movies Cultural – Oregon Arts District, Wright Dunbar District, International Peace Museum, Dayton Cultural Center, SunWatch Indian Village/Archeological Park, Dayton Aviation Trail Visitor Center and Parachute Museum, Paul Laurence Dunbar State Memorial, Dayton Region Walk of Fame, Carillon Historical Park Museums – The National Museum of the US Air Force, The Boonshoft Museum of Discovery, Dayton Aviation Heritage National Historic Park, Carillon Historical Park, America’s Packard Museum Theatres/Pavilions/Facilities – Blair Hall Theatre at Sinclair CC, Caryl D. Phillips TheatreScape, Schuster Performing Arts Center, the Victoria Theatre, Fraze Pavilion, The Loft Theatre, The Dayton Playhouse, UD Arena, Hara Arena, Nutter Center
MARKET ANALYSIS STRATEGY ARTS/ENTERTAINMENT/RECREATION MARKET West Dayton Is a Key Arts and Cultural Region, With a Rich Heritage of Creativity and Invention in the Following: Transportation - cars, bicycles, trains and aviation, the Wright Brothers Arts, Music and Literary – writers, artists, and music - the “funk” music movement (Ohio Players, Bootsy’s Rubber Band, Lakeside, Manhattan Project, Heatwave, Slave, etc.), the Pekin Theatre, and the Midget Theatre Sports – Olympic and professional athletes and high school teams Commerce – center of commerce from 1860-1960 for new European residents and Jewish businessmen who opened new shops, theatres and marketplaces
MARKET ANALYSIS STRATEGY ARTS/ENTERTAINMENT/RECREATION MARKET Today, the Wright Dunbar Historic District is the Center of Revitalization in West Dayton, With New Offerings, Such As: Dayton Aviation Heritage National Historical Park, Including the Wright Cycle Shop Aviation Trail Museum and Visitors Center Willis Bing Davis Art Studio and EbonNia Gallery
MARKET ANALYSIS STRATEGY ARTS/ENTERTAINMENT/RECREATION MARKET Professional Sports in the Dayton Metro Area Centers on Minor Developmental League Play: Dayton Dragons – minor league affiliate of Cincinnati Reds – nationally known for being the 1st and only team to sell out an entire seasons before it began), plays at FifthThird Field Dayton Gems –Central Hockey League (mid-level professional league), plays at Hara Arena/Trotwood Dayton Dutch Lions – USL Professional Soccer, plays at Miami Valley South Stadium/Bellbrook Dayton Sharks – Continental Indoor Football League, plays at Hara Arena/Trotwood Dayton Air Strikers – Premier Basketball League, plays at Trent Arena/Kettering Rockstar Pro Wrestling – Rockstar Pro Arena Sinclair College – NJCAA - basketball
MARKET ANALYSIS STRATEGY ARTS/ENTERTAINMENT/RECREATION MARKET College Sports Teams in the Area Include: University of Dayton Flyers – NCAA Atlantic 10 Conference, baseball, basketball, cross country, football, golf, soccer, rowing, softball, tennis, track and field, volleyball Wright State Raiders – Horizon League – basketball, baseball, softball, soccer Sinclair College – NJCAA - basketball
MARKET ANALYSIS STRATEGY ARTS/ENTERTAINMENT/RECREATION MARKET Dayton Has a Variety of Sports Venues, Including: Fifth Third Field* (7,230) - baseball Welcome Stadium (11,000) – football, used by Dayton Public Schools and UD for football University of Dayton Arena (13,435) – basketball Frericks Center/UD (5,000) - volleyball Hara Arena (5,550) – ice hockey, indoor football James Trent Arena (4,400) – basketball Nutter Center/Wright State University (12,000) – basketball, Miami Valley South Stadium – soccer Rockstar Pro Arena* – wrestling Kettering Field – 17 softball diamonds Montgomery County Fairgrounds Grandstand* – auto/horse racing Montgomery County Coliseum* - basketball
MARKET ANALYSIS STRATEGY ARTS/ENTERTAINMENT/RECREATION MARKET Recreationally, Dayton Has a Variety of Public and Private Facilities/Venues, Including: Private Facilities Swim and Tennis Clubs (9) Golf Clubs (18) Rowing and Canoe Clubs (2) Rugby Club (1)
Public Facilities Public/Municipal Golf Courses (10+) Tennis - Jim Nichols Tennis Center (9 courts) YMCA (12 locations) City Recreational Facilities (3) Swimming Pools (4) and Spray Parks (7) Pay-to-Play Facilities – Action Sports Center, Kingdom Sports Center Climbing – Urban Krag Climbing Center (Oregon district) Softball Complex – Kettering Field
Athlete Training Facilities (6) Metroparks (19) Regional Trails (3) – hiking, water and bicycle
MARKET ANALYSIS STRATEGY ARTS/ENTERTAINMENT/RECREATION MARKET West Dayton is Home to Several Public Recreational Facilities, Including: Madden Golf Course – 18-Hole Municipal Course Possum Creek Metropark – 556-Acre Park With Fishing Ponds, Wetlands, Community Gardens, Nature Trails, Bridle Trails, Camping, Picnicking and a Weekend Petting Zoo Greater Dayton Recreation Center at Roosevelt Commons – Indoor Pool, Fitness Room, Gym (basketball and volleyball), and Computer Lab Dayton Cultural and RTA Transit Center – After School Day Camps
MARKET ANALYSIS STRATEGY ARTS/ENTERTAINMENT/RECREATION MARKET In Addition, West Dayton Supports 2 High Schools with Rich Sports Heritage: Dunbar High School (700 students) – notable alumni include Dan Wilkinson (NFL), Mark Baker (NBA), Norris Cole (NBA), Daequan Cook (NBA), and Na’Shan Goodard (NFL) OHSAA State Championships Basketball – 1987, 2006, 2007, 2010, 2012; Runner Up in 1971 and 1984 Track and Field – 1948, 1963, 1964, 1988, 1989, 1990 Thurgood Marshall High School (700 students) OHSAA State Championships Basketball – 1976, 1981, 1982, 1990 Track and Field – 1976, 1981, 1982
MARKET ANALYSIS STRATEGY EMPLOYMENT PROFILE 635 Businesses with 9,685 Employees (+968 Government Employees) Top Sector is Manufacturing with 2,542 Employees (26% of Total NonGovernment Employment Base) Montgomery County Lost Over Half of Its Manufacturing Employment Between 2000 and 2010 Other High Employment Sectors Include Health Care & Social Assistance (1,838 Employees), Commercial Services (1,035 Employees) and Educational Services (739 Employees) These 4 Sectors Account for 64% of Greater West Dayton’s Jobs (vs. 45% County-Wide)
MARKET ANALYSIS STRATEGY EMPLOYMENT PROFILE Retail Trade and Food Service Sectors Are Small for Size of Population 713 Retail Employees vs. Expected 1,200, 606 Food Service Employees vs. Expected 750 Still, Greater West Dayton Imp0orts Labor from Outside of the Study Area to Fill These Primarily Unskilled, Low Wage Jobs (At Least 500 Workers a Day) Unemployment is Estimated at 28% (ESRI, Inc.) in Greater West Dayton 0.93 Jobs Per HH in Greater West Dayton vs. 1.20 Jobs Per HH County-Wide
MARKET ANALYSIS STRATEGY ARTS/ENTERTAINMENT/RECREATION MARKET Other Sectors Importing Labor Include Manufacturing (1,400 Outside Workers), Public Administration (500 Outside Workers), Wholesale Trade (200 Outside Workers), and Information (200 Outside Workers) Sectors Exporting Labor From Greater West Dayton Households Include Construction and Finance/Insurance/Real Estate
Some of the Major Employees in Greater West Dayton Include: V.A. Medical Center
Banks/Credit Unions
Kindred Hospital
Sugarcreek
Dayton Public Schools
Standard Register
Central State University
MARKET ANALYSIS STRATEGY OFFICE/INDUSTRIAL MARKET Greater West Dayton Is Part of North/West Dayton Office Submarket
68 Properties Totaling 1.5 Million Square Feet of Office Space 28% Vacancy Rate (vs. 26% Marketwide/33% Downtown) Rents in $5-$20 Per Square Foot Range
New Office Designs Prioritize Team Spaces, Technology, and Flexibility
Telecommuting, Hoteling, Mobile Officing, Flextime, Job-Sharing, and Free-Lancing Are Reducing Demand for Dedicated Office Space Entrepreneurs Share Space Through Office Suites, Business Incubators, and Offices Condominiums Work/Live Spaces, Home Offices/Studios Gain Popularity Support Services, Third Places Key to Lassoing Lone Rangers, Small Startups Medical Office Segment (Including Wellness Centers) Shines as Boomers Age
MARKET ANALYSIS STRATEGY OFFICE/INDUSTRIAL MARKET The Greater West Dayton Area is Considered to Be in West Dayton Industrial/Warehouse Submarket
8 Properties for Rent Totaling 1.2 Million Square Feet of Space Vacancy Rate of 27% (vs. Marketwide Average of 25%) Up From 23 % in 2008 (18% Marketwide in 2008)
Location and Labor Force Are Greater West Dayton Positives for Industrial Employers
Key Brownfield, Clean, Clear, Vacant Sites in Greater West Dayton Include:
Sucher Packing Co. GM Inland
Dayton Tire and Rubber Delphi (being re-developed by IRG) Monsanto And Various Foundries
MARKET ANALYSIS STRATEGY OFFICE/INDUSTRIAL MARKET Dayton Campus for Advanced Material Technologies May Foreshadow Future Former Delphi Plant on McCall is Home to Small Manufacturing Firms with 30 Employees and Plenty of room for Expansion GE Aviation Is “Reshoring” 12,000 New Jobs
MARKET ANALYSIS STRATEGY PRELIMINARY CONCLUSIONS Difficult Demographic Profile Losing Population/Households (But Slowing Down) High % of Single Parent Families (Out-Number Two-Parent Families) High Age Dependency (Young and Old) Not Racially Diverse (92% Black) Most Residents in Low Wage Jobs, Retired, or Not Employed Low Levels of Education Among Adults Low Per Capita Income/Limited Spending Power Positives Include High Population Density, Trained Blue Collar Labor Force
MARKET ANALYSIS STRATEGY PRELIMINARY CONCLUSIONS Housing Market Plagued by Sharp Increase in Vacant Units Demolitions Not Keeping Up As Vacant Units Hurt Property Values, Draw Bad Elements Remaining Housing Stock Out-0f-Date Rehabilitation/Redevelopment Will Be Required Lack of Modern Apartments in Spite of High % of Renters
MARKET ANALYSIS STRATEGY PRELIMINARY CONCLUSIONS Underserved Retail Market Residents Forced to Leave Area for Many Basic Retail Goods and Services “Food Desert” Lack of Healthy Affordable Food Alternatives Restaurants (Sit-Down and Fast Casual) With Healthy Food Offerings Are Needed
MARKET ANALYSIS STRATEGY PRELIMINARY CONCLUSIONS Opportunities for More Sports and Recreation Venues Recreational Amenities Are Lacking for Both Indoor and Outdoor Sports, Such As - Basketball, Soccer, and Baseball, Or Even Training Facilities Especially Important Given Residents/Youngsters Lack the Transportation Resources Needed to Access Facilities Farther Away in a Timely Manner Church, Rec Center and School Facilities Are Predominately Used for Youth Basketball Leagues (Winter and Summer)in West Dayton and Metro Area Athlete Training Facilities Are All Located in Suburbs Minimizing Opportunities For West Dayton Student Athletes Junior Golf (Ages 7-17) is Offered at Madden Golf Course, But Transportation Access Limits Use for West Dayton Youth and Residents West Dayton Has Significant Large Available Land Sites That Could Be Used to Build Facilities For Professional/Semi-Professional Teams That Would Draw Residents, Such as Basketball (Dayton Air Strikers)
MARKET ANALYSIS STRATEGY PRELIMINARY CONCLUSIONS Opportunities for More Sports and Recreation Venues Recreational Amenities Are Lacking for Both Indoor and Outdoor Sports, Such As - Basketball, Soccer, and Baseball, Or Even Training Facilities Especially Important Given Residents/Youngsters Lack the Transportation Resources Needed to Access Facilities Farther Away in a Timely Manner Church, Rec Center and School Facilities Are Predominately Used for Youth Basketball Leagues (Winter and Summer)in West Dayton and Metro Area Athlete Training Facilities Are All Located in Suburbs Minimizing Opportunities For West Dayton Student Athletes Junior Golf (Ages 7-17) is Offered at Madden Golf Course, But Transportation Access Limits Use for West Dayton Youth and Residents West Dayton Has Significant Large Available Land Sites That Could Be Used to Build Facilities For Professional/Semi-Professional Teams That Would Draw Residents, Such as Basketball (Dayton Air Strikers)
MARKET ANALYSIS STRATEGY PRELIMINARY CONCLUSIONS Opportunities for More Cultural Arts Venues Wright Dunbar District (WDD) Is the Catalyst for and the Heart of West Dayton’s Cultural Arts Area Has Rich Arts History and Could Capitalize on It’s “Funk” Music Roots WDD Has Opportunity to Use and Build 3rd Street Into a Cultural Attraction, Such as – Beale Street in Memphis Vine Street in Kansas City Rush Street in Chicago Dayton Legacy Center Offers a Great Start to Promote the Area’s Cultural Past Farmer’s Market (May to September on Wednesdays) Walk of Fame Is a Wonderful Means to Educate/Celebrate the Lives and Accomplishments of Those West Daytonites Who Have Made Outstanding and Enduring Contributions Transportation Roots Should Be Capitalized On Beyond the Wright Brothers (i.e. automotive, bicycle, etc.)
MARKET ANALYSIS STRATEGY PRELIMINARY CONCLUSIONS West Dayton Needs More Kid Friendly Entertainment/Recreational Offerings Bowling, Miniature Golf, Skating Rink (Ice and/or Roller), Arcade, and Others Movie Theatre (the nearest is the Neon and nearest mainstream theatre is 10 miles away – Rave Cinemas at Mall Woods Shopping Center)
MARKET ANALYSIS STRATEGY PRELIMINARY CONCLUSIONS More Than Anything Else, Greater West Dayton Needs Jobs Over-Reliance on Disappearing Manufacturing Jobs Why is Greater West Dayton Importing Retail/Food Service Labor?
Office and Industrial Real Estate Markets Are Soft Very Little New Construction in North/West Region of Dayton Market Over Past Several Years Meanwhile, Vacancy Rates Are Creeping Upward Stagnant Market May Create Opportunities for New Concepts to Break Through
RE-IMAGINING WEST DAYTON
SHRINKING CITIES DEFINITION Shrinking cities are dense cities that have experienced notable population loss. Out-migration is a common reason that cities shrink. Since the infrastructure of such cities was built to support a larger population, its maintenance can become a serious concern.
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MOVING FORWARD AMERICA’S TOP TEN SHRINKING CITIES The Great Recession of the past several years spared few cities. But in these 10 major metros, the meltdown often capped decades of economic decline, ushered in by the loss of industry and a fleeing younger population. (MSN Real Estate) 1. New Orleans, Louisiana 2. Flint, Michigan 3. Cleveland, Ohio 4. Buffalo, New York 5. Dayton, Ohio 6. Pittsburgh, Pennsylvania 7. Rochester, New York 8. Jackson, Mississippi 9. Syracuse, New York 10. Birmingham, Alabama project steering committee meeting
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SHRINKING CITIES CASE STUDIES YOUNGSTOWN, OHIO
City of Dayton
West Dayton
Youngstown Ohio
Population (2000)
166,179
---
82,026
Population (2010)
141,527
25,013
66,982
Percent of change
(14%)
(18%)
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SHRINKING CITIES CASE STUDIES Citywide Conditions Population Experienced an average of 16% population decline every ten years for the past 40 years. Race The racial make up of the city has changed over time as well. In the past twenty years the city has become racially balanced.
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SHRINKING CITIES CASE STUDIES Youngstown Visioning Accepting that Youngstown is a smaller city The dramatic collapse of the steel industry led to the loss of tens of thousands of jobs and a precipitous decline in population. Having lost more than half its population and almost all of its industrial base in the last 30 years, the city is now left with an oversized urban infrastructure
Defining Youngstown’s role in the new regional economy The city must align itself with the present realities of the regional economy. This new positioning means support for a more diverse and vibrant economy founded on the current strengths within the city and region.
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SHRINKING CITIES CASE STUDIES Youngstown Visioning Continued Improving Youngstown’s image and enhancing quality of life Urban decay is constant and demoralizing reminder of Youngstown’s decline. It is important that Youngstown begin to support initiatives to improve neighborhoods, the downtown, the river and the education system.
A call to action The people of Youngstown are ready for change. The city needs a practical, action-oriented plan and a process through which local leaders can continue to be empowered and the city’s success constantly celebrated.
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SHRINKING CITIES CASE STUDIES Assets to Build On During the planning process the community identified regional and local assets that Youngstown could build on: Regional connectivity- Transportation Water Courses Green Networks Natural Amenities Compact core framed by natural geography
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SHRINKING CITIES CASE STUDIES Final Planning Themes The planning process produced four recurring themes. These themes became the guiding force behind the future land use map Green Network Linking existing green spaces in the city via watercourses and trails, expanding or protecting green space that should stay green and linking the City’s green network to the larger network of the region, state and nation
Competitive Industrial Districts Area has become the leader in the creative reuse of industrial brownfield sites. This has yielded state of the art industrial parks that fit into the industrial green classification.
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SHRINKING CITIES CASE STUDIES Viable Neighborhoods Celebrating the enduring vitality and stabilizing these neighborhoods gives the City a starting point from which to reclaim some of the adjacent neighborhoods that have not so successfully withstood the test of time.
Vibrant Core Through the visioning process the importance of a vibrant downtown (core) was emphasized. Building off recent Federal Street renovations, convocation center construction, federal and state courthouse construction, state office buildings and arts expansion, new restaurants, night clubs and housing projects, vibrancy is returning to the core.
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SHRINKING CITIES CASE STUDIES Implementation A list of projects was created that could be undertaken in a short amount of time that would have an immediate impact on the City. Cleaner Greener Better Planned and Organized Projects were created on a City wide scale as well as by planning district/neighborhood
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SHRINKING CITIES CASE STUDIES CLEVELAND, OHIO
City of Dayton
West Dayton
Cleveland Ohio
Population (2000)
166,179
---
478,403
Population (2010)
141,527
25,013
396,815
Percent of change
(14%)
(17%)
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SHRINKING CITIES CASE STUDIES CLEVELAND, OHIO Creating connections means more than developing buildings. It means developing people and developing communities as well. The Connecting Cleveland 2020 Citywide Plan proposes not only to build houses but to build neighborhoods- vibrant neighborhoods, safe neighborhoods It is a plan that proposes not only to create shopping centers but to create mixed-use “town centers” that can become the focus of community life. And it is a plan that proposes not only to create jobs but to make job opportunities available to all Clevelanders. The plan is built on the City’s unique assets and the assets in each of its diverse neighborhoods
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MOVING FORWARD COMMON THEMES IN SHRINKING CITY PLANS
ASSETS
Area assets are identified early in the planning process Final plan deliverable is asset based and builds on existing opportunities
NEIGHBORHOODS
CENTER/ CORE/ HUBS
CONNECTIONS
Stable neighborhoods are identified
Development cores or centers are identified within the area
Connections are formed between neighborhoods and development cores
These become a central point for development and redevelopment
Multiple transportation types are accommodated and planned for
Neighborhoods needing demolition are identified
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GROUP DISCUSSION AND SMALL GROUP EXERCISES
ASSETS
EXISTING
QUESTION: What existing assets can be added to the map? Can be physical or cultural
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ASSETS
FUTURE
QUESTION: 20 years from now, what are the assets used to rebuild the area? Can be physical or cultural
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NEIGHBORHOODS
EXISTING
QUESTION: What are characteristics of a good/stable neighborhood? Can be physical or cultural
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NEIGHBORHOODS
FUTURE
QUESTION: How are neighborhoods developed to support the community? Can be physical or cultural
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COMMUNITY HUB
EXISTING
QUESTION: What are the characteristics of a good neighborhood or community hub? Can be physical or cultural
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COMMUNITY HUB
FUTURE
QUESTION: How do community hubs support neighborhoods and the economic development of the area? Can be physical or cultural
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BRANDING, IDENTITY AND VISIONING
BRAND/IDENTITY VISIONING WHAT MAKES UP A BRAND? BRAND is a symbolic embodiment of all the information connected to a product, organization or place, and serves to create associations and expectations around it. BRAND IMAGE is the collective perception, planned or incidental, of a product, company or place and is the result of every interaction a user has with that product or company or place. This includes interactions with the people, environment, materials, and messages associated with the product, company or place. BRAND PERCEPTION happens whether you choose to address it / control it or not.
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BRAND/IDENTITY VISIONING WHY BRAND? What value does a Brand bring to your Community •
Visual representation to the work, ideals, values and vision of a community
•
Can spur recognition and pride in the Community
•
Combined with authentic Brand Messaging, it helps stakeholders to understand and communicate a places Distinct Advantage to a community
•
Brand helps a community to stay focused — the brand can serve as a foundation for all decisions big and small
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BRAND VISIONING EXERCISE
What distinguishes Greater West Dayton from other areas of Dayton?
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BRAND VISIONING EXERCISE
What audiences are you most trying to attract? (visitors, residents, new businesses)
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GREATER WEST DAYTON CORRIDOR PLAN
BRAND VISIONING EXERCISE
What kinds of perception changes would you like to see in 5 — 10 years?
project steering committee meeting
GREATER WEST DAYTON CORRIDOR PLAN
BRAND VISIONING EXERCISE
Finish this sentence: Greater West Dayton is all about _______________.
project steering committee meeting
GREATER WEST DAYTON CORRIDOR PLAN
QUESTIONS?
MOVING FORWARD NEXT STEPS Steering Committee: October 12, 2012 When: 10:00 am to 2:00 pm Where: MVRPC 1100 West Third Street Meeting focus: Land use scenarios Redevelopment scenarios
project steering committee meeting
GREATER WEST DAYTON CORRIDOR PLAN