2022 Marketing Playbook - Connection Publishing

Advertising Did you hear the news? Print is dead!

Well, not actually, but you might think so if you listen to the news and hear about how many newspapers are closing their doors. Many aspects of print advertising are retracting. The newspaper, long held as the quintessential way to attract local business, is struggling to survive in today’s world because news is so much easier to deliver via the internet. Thousands of local newspapers closed last year alone. There is, however, one type of print that is still growing and still very popular.

Community magazines: like the Connection magazines, magazines are on the rise. LEK, market research specialists, conducted a survey of advertisers in local markets. When asked what their preferred advertising source is to reach their hometown, local market, the number one preference was community magainzes: the best response with the best results for the best price.

Community magazines generate higher and more relevant engagement rates when compared to digital options, and readers feel more trust for a brand they experience via print ads. Brands become more well known through print than any other source. Plus, there is an added benefit to being part of a community magazine. People know you support the community, and it has a very positive impact on any brand that advertises in local magazines.

Our goal with our publications is to create connection within the communities we serve. The best advertisers know how to become part of the content with their ads. This playbook will guide you on how to be effective with your advertising, give tips on themes and additional marketing you can use to bolster effectiveness and, most importantly how to create customers out of readers.

4 - Marketing Playbook