Companies Should Make Simple Switches to Innovative Tech Jason McMillan, the Sales Director of Epson Middle East, speaks about his company’s participation at GITEX this year Which products and solutions will you be showcasing at GITEX Technology Week? Epson continues to support customers across industry verticals to make simple switches to innovative technologies in order to become more sustainable and cost-effective. Epson’s technologies can also support social distancing in back-to-work and back-to-school. In the office, business leaders can leverage from Epson’s interactive display solutions, business inkjet printers and scanners. •
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Epson’s interactive display solutions can scale up to 155 inches in full HD or 350 inches in total and have a widescreen 16:9 aspect ratio to safely bring people back together and maintain social distancing in meetings rooms and conferences, while still able to see material being presented in meetings. It can manage up to 50 devices in a collaborative engaging environment. The interactive display solutions can offer a more flexible, inclusive, collaborative, and memorable solution than flat panel screens. Middle East offices that adopt simple but effective and sustainable business inkjet printing solutions can reduce touchpoints, enhance employee efficiency, reduce servicing, save energy, reduce waste and CO2 emissions, whilst also saving money. Larger enterprises can similarly adopt safety measures such as de-centralizing printing fleets. Rather than having one large printer that everyone uses, organizations can opt to place smaller printers around the office to reduce the gathering of people. Epson document scanners for business & office offer superior performance at a significant value, ideal for customer-facing environments with a requirement for high efficiency and speed which can help reduce the long queues and gatherings. Many offices can also scan and email documents
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as PDFs rather than handing them out – further reducing the number of touchpoints and continuing to foster the socially-distanced office. Contactless printing solutions, such as Epson Print Admin, can control paper and ink wastage, as printing is only completed when an employee swipes their card to release their print job. Contactless printing solutions can also reduce the number of touchpoints as people swipe cards. Cloud-based solutions, such as Epson Connect, can allow employees to remotely print documents from their mobile devices instead of going to a printer to scan or copy documents. Channel partners can use remote servicing software such as Epson Remote Services to reduce on-site repair visits that can in turn reduce any potential health risks, increase first-fix success, and costs in servicing printers and business downtime. Which also means a more sustainable option by reducing commuting to lower our environmental footprint.
What are your expectations from the event this year? Epson’s commitment to the region is underlined by our participation at GITEX, the region’s largest and most innovative technology event. Epson is continuing to support our investment in the Middle East, especially in our key markets of the UAE and Kingdom of Saudi Arabia. We are continuing to hire talents across the region and to bring innovative solutions to the market. GITEX is an ideal opportunity for Epson to demonstrate how innovative technology solutions can enable a return to work and life, especially in the office and in educational establishments, amid the “new normal” environment. We are also helping to foster greater sustainability aligned with nationwide transformation agendas such as UAE Vision 2021, Saudi Vision 2030, and
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Egypt Vision 2030. We will emphasize our support for supporting industry verticals such as business offices, education, retail, tourism, and hospitality, and manufacturing to adopt the latest technology innovations to fuel their business growth. Epson’s solutions in interactive display solutions, visualizers or document cameras and business inkjet printers can support socially-distanced offices and classrooms. Our solutions in digital signage, mobile point of sale (PoS), and industrial label printers can help retailers, malls, and hotels and resorts to differentiate customer experiences. Our line of SureColor Large Format Printers can support innovation in textile manufacturing, especially in Egypt and Jordan. And our advanced industrial robotics and Moverio smart glasses can support the Middle East in reshoring manufacturing and help workers on factory floors. Do you hope for a business relief from the pandemic based on your engagements at the event? Despite the challenges of the pandemic, Epson has posted continued business growth on our B2B and B2C products and solutions in the Middle East. We are seeing strong demand for supporting remote and hybrid working and learning environments for our business and consumer customers. We are continuing to put our customers first, especially at GITEX, which remains the most important technology event in the Middle East, and one of the largest and most innovative worldwide. Thanks to our robust supply chain, Epson has not faced any disruption in our product and solutions pipeline. Epson has even shifted our global production facilities in order to ensure that we are continuing to maintain the availability of our solutions.
