Arabian Reseller - May-June 2023

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GITEX AFRICA 2023

10. African Leaders Defy Lacklustre Global Economy to Forge Ahead with Digital Transformation Collaboration

11. Facia to Bring Liveness Detection System at GITEX Africa 2023

11. Nucleon Security to Showcase its Latest Innovations at GITEX Africa 2023

12. Shure to Showcase Audio Solutions for Hybrid Work at Inaugural GITEX Africa 2023

13. DART Technology to Showcase Latest Innovations at GITEX Africa

13. ImmuniWeb to Participate in GITEX Africa 2023

14. FVC to Show Hybrid Collaboration Tools at GITEX Africa 2023

19. The Energy Sector in Particular is Embracing Zero-Trust Technology

15. Maroc Datacenter to Highlight its Datacenter Facilities

15. Innovative Network (Pvt.) Ltd to Redefine the Tech Landscape with New Innovation

15. DevGate to Participate in GITEX AFRICA 2023

16. Tesselate Group to Showcase Cutting-Edge Solutions in Gitex Africa 2023

17. BI-Technologies to Showcase its Projects in Morocco

17. Becare.ma Announces its Participation in GITEX Africa 2023

Africa is at the Forefront of an ICT Revolution

Africa is currently experiencing a digital revolution, driven by the rapid adoption of cutting-edge technology in other countries. The younger generation, benefiting from improved internet access, finds it easier to embrace technology.

In the year 2023, Nigeria is expected to witness an increased utilization of Artificial Intelligence (AI) to tackle problems and improve services. AI will play a prominent role in various industries, including healthcare, education, and agriculture. Experts predict that by 2030, AI will contribute $1.15 trillion to Africa's economy.

According to Juniper Research, digital twin technology is projected to generate $13 billion in revenue by 2023. African nations are adopting a forward-thinking approach, leveraging digital twin technology to level the playing field. By enhancing operational efficiency and embracing data-driven decision-making, African businesses can reduce risks. Furthermore, the development of such technologies has the potential to create jobs and address traffic issues in major cities.

Augmented Reality (AR) and Virtual Reality (VR) technologies, at the intersection of virtual and physical realities, have had a significant impact on the emergence of the Metaverse. Businesses of all sizes are utilizing metaverse technology to

enhance their social media presence and cultivate customer relationships. Additionally, the metaverse is revolutionizing the workplace, fostering improved teamwork and offering immersive storytelling experiences. Beyond enabling efficient remote work, the metaverse provides business owners with opportunities to enhance their marketing capabilities.

In the first quarter of 2022, African blockchain startups raised $91 million, as reported by the African Blockchain Report 2021. The first half of 2022 saw an increase in blockchain venture capital investment, totaling $304 million, with Nigeria, Kenya, and South Africa leading the way. Companies across various industries have integrated blockchain into their operations due to its decentralized nature, which ensures data security. African blockchain startups, motivated by this secure model, consistently produce cutting-edge concepts and solutions. Although blockchain adoption in Africa remains relatively slow, these startups face little difficulty securing funding from reputable investors.

However, the continent's progress will be hindered if it neglects issues such as outdated legislation and poor technological infrastructure. To achieve full socio-economic growth, decision-makers and stakeholders must actively address the technology gap.

MAY-JUNE 2023

EDITOR-IN-CHIEF

Chris N. Fernando chris@ryshamedia.com

SALES AND MARKETING

Ranbir Sen ranbir@ryshamedia.com

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CONTACT INFORMATION

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ALL RIGHT RESERVED

While the publisher has made all efforts to ensure the accuracy of information in the magazine, they will not be held responsible for any errors whatsoever.

Copyright @2023

Chris N. Fernando

Fake ChatGPT Apps Scam Users Out of Thousands of Dollars, Says Sophos

Sophos has announced that it had uncovered multiple apps masquerading as legitimate, ChatGPT-based chatbots to overcharge users and bring in thousands of dollars a month. As detailed in Sophos X-Ops’ latest report, “’FleeceGPT’ Mobile Apps Target AI-Curious to Rake in Cash,” these apps have popped up in both the Google Play and Apple App Store, and, because the free versions have near-zero functionality and constant ads, they coerce unsuspecting users into signing up for a subscription that can cost hundreds of dollars a year.

“Scammers have and always will use the latest trends or technology to line their pockets. ChatGPT is no exception. With interest in AI and chatbots arguably at an all-time high, users are turning to the Apple App and Google Play Stores to download anything that resembles ChatGPT. These types of scam apps—what Sophos has dubbed ‘fleeceware’—often bombard users with ads until they sign up for a subscription. They’re banking on the fact that users won’t pay attention to the cost or simply forget that they have this subscription. They’re specifically designed so that they may not get much use after the free trial ends, so users delete the app without realizing they’re still on the hook for a monthly or weekly payment,” said Sean Gallagher, principal threat researcher, Sophos.

In total, Sophos X-Ops investigated five of these ChatGPT fleeceware apps, all of which claimed to be based on ChatGPT’s algorithm. In some cases, as with the app “Chat GBT,” the developers played off the ChatGPT name to improve their app’s ranking in the Google Play or App Store. While OpenAI offers the basic functionality of ChatGPT to users for free on-

line, these apps were charging anything from $10 a month to $70.00 a year. The iOS version of “Chat GBT,” called Ask AI Assistant, charges $6 a week—or $312 a year—after the three-day free trial; it netted the developers $10,000 in March alone. Another fleeceware-like app, called Genie, which encourages users to sign up for a $7 weekly or $70 annual subscription, brought in $1 million over the past month.

The key characteristics of so-called fleeceware apps, first discovered by Sophos in 2019, are overcharging users for functionality that is already free elsewhere, as well as using social engineering and coercive tactics to convince users to sign up for a recurring subscription payment. Usually, the apps offer a free trial but with so many ads and restrictions, they’re barely useable until a subscription is paid. These apps are often poorly written and implemented, meaning app function is often less than ideal even after users switch to the paid version. They also inflate their ratings in the app stores through fake reviews and persistent requests of users to rate the app before it’s even been used or the free trial ends.

“Fleeceware apps are specifically designed to stay on the edge of what’s allowed by Google and Apple in terms of service, and they don’t flout the security or privacy rules, so they are hardly ever rejected by these stores during the review. While Google and Apple have implemented new guidelines to curb fleeceware since we reported on such apps in 2019, developers are finding ways around these policies, such as severely limiting app usage and functionality unless users pay up," said Gallagher.

iSTYLE Opens UAE’s First Apple Premium Partner Store in Dubai

iSTYLE has announced that it will formally open UAE’s first Apple Premium Partner (APP) store on Saturday, May 20, 2023, at 6 pm in Dubai Marina Mall (Level 1) with a grand opening event. The new Apple Premium Partner store is the perfect destination to shop the entire ecosystem of Apple Products and accessories in a spacious and welcoming environment. The store’s professional team speaks multiple languages to give customers the best-personalized service for all their Apple requirements.

“Established in 2005, iSTYLE has 13 Apple Premium Reseller stores in UAE, with Dubai Marina Mall being the first Apple Premium Partner store, taking the customer experience to the next level for all visitors. We cater to the needs of all types of customers, including business enterprises. We encourage you to drop by one of our stores, where iSTYLE’s professional team can tell you more about incorporating Apple hardware and software into your digital lifestyle,” said Nicolas Daher, General Manager, iSTYLE- Middle East and North Africa.

“We conduct workshops, training, and group demo sessions regularly, where our customers can meet up, learn something new and share their experiences. Along with the products, we offer multiple services like AppleCare+, Trade-in & B2B solutions. The authorized Apple service center at the new store will take care of customers’ post-purchase requirements,” said Julia Manzyuk, Retail Manager, iSTYLE UAE.

iSTYLE Apple Premium Partner runs more than 59 dedicated Apple points of sale in 12 countries (Central and Eastern Europe, Middle East, and Africa). iSTYLE is part of the Midis Group, which has over 50 years of experience representing the leading global technology vendors in the Middle East, Europe, and Africa.

KIOXIA Launches Data Center NVMe E3.S SSDs on Hewlett Packard Enterprise Systems

KIOXIA Europe GmbH has announced that its lineup of CD7 Series Enterprise and Datacenter Standard Form Factor (EDSFF) E3.S Data Center NVMe SSDs are first to ship on servers and storage from Hewlett Packard Enterprise (HPE).

The industry’s first EDSFF drives designed with PCIe 5.0 technology, KIOXIA CD7 E3.S SSDs increase flash storage density per drive for optimized power efficiency and rack consolidation. HPE ProLiant Gen11 servers, HPE Alletra 4000 data storage servers, and the HPE Synergy 480 Gen11 Compute Module are enabled with the latest PCIe 5.0 interface, enabling up to twice the performance over PCIe 4.0, and come with optionally equipped EDSFF E3.S drive bays.

As a natural evolution of the 2.5-inch form factor, EDSFF E3.S is designed for the needs of high-performance flash storage. E3.S enables more dense, efficient deployments in the same rack unit compared to 2.5-inch drives, while improving cooling and thermal characteristics and raising capacities by up to 1.5 – 2x.

“HPE is pleased to work with KIOXIA to offer new CD7 Series EDSFF E3 SSDs to our customers, bringing high performance to our latest generation server and storage product lines,” said Jim Jackson, executive vice president and chief marketing officer, Hewlett Packard Enterprise. “Together, the two companies are focused on continuing to innovate and deliver solutions that improve application performance and efficiency benefits, while lowering TCO.”

Available in capacities from 1,920 – 7,680 gigabytes (GB), KIOXIA CD7 Series SSDs support PCIe 5.0 and NVMe 2.0 specifications, conform to the EDSFF E3.S specification, and feature read-intensive 1 DWPD endurance.

Paul Rowan, Vice President SSD Marketing and Engineering, KIOXIA Europe GmbH said, “Delivering Technology leading SSD’s with greater performance, reliability, and value through our enhanced SSD products is our core focus. It underlies our commitment to partners like HPE, enabling high-performance systems while utilising EDSFF and PCIe 5.0 technologies.”

Acer Intros the Predator Triton 17 X and the Predator Helios Neo 16 Gaming Laptops

Acer has announced major updates to its gaming laptop line-up, with new designs and support for industry-leading technology: 13th Gen Intel Core processors and NVIDIA GeForce RTX 40 Series GPUs. The new Predator Triton 17 X and Predator Helios Neo 16 are made for gamers and creators alike, due to their powerful components and premium display options. The thin and powerful Predator Triton 14 is designed for work or play, while its sleek, understated design makes it ideal for any environment. Lastly, the Predator Helios 3D 15 SpatialLabs Edition brings glasses-free, stereoscopic 3D to the world of gaming, infusing new life into more than 70 modern and classic titles, with more being continually added.

The all-new sleek and powerful Predator Triton 17 X (PTX17-71) pairs a sophisticated minimalist design with game-ready hardware. It appeals to gamers and professionals who want a thin mobile workhorse that can handle graphic-intensive AAA games and resource-intensive work apps, all while having enough battery life to use throughout the day. Less than an inch in height, the slim Triton 17 X is meticulously crafted and highly portable. It includes a polished, sandblasted texture on the solid metal CNC unibody chassis, a delicate micro-etched RGB Predator logo, stainless-steel speaker mesh, diamond-cut highlights, and strategically placed vents.

Housed inside its sleek metal chassis are some of the most powerful components available, placing the Predator Triton 17 X among the fastest laptops for gamers and creators. It can be configured with up to a 13th Gen Intel Core i9-13900HX processor and NVIDIA GeForce RTX 4090 GPU. The 13th Gen Intel Core i9 processor with new performance hybrid architecture features

up to 24 cores at a 5.4 GHz max turbo frequency, delivering the ultimate mobile gaming experience.

The all-new Predator Helios Neo 16 (PHN16-71) includes the powerful components the Helios line is known for but offers a more affordable price point. In addition to the latest top-line components, the Predator Helios Neo 16 adds some fun as it features laser-etched encrypted codes on its abyssal-black anodized cover, inviting gamers to take on the challenge of deciphering the message.

The Predator Helios Neo 16 will offer models with high-performance 13th Gen Intel Core HX processors paired with up to an NVIDIA GeForce RTX 4070 Laptop GPU with a Maximum Graphics Power (MGP) of 140 W. Up to 32 GB of dual-channel DDR54800 MHz RAM and up to a 2 TB PCIe NVMe SSD in RAID 0 deliver lightning-fast load times in the most demanding games. To keep all this power cool, the Helios Neo also includes Acer’s advanced cooling system, featuring a custom-engineered all-metal AeroBlade fan technology and liquid metal thermal grease on the CPU to push performance to its maximum potential.

Acer Predator’s small but powerful Triton 14 includes up to a 13th Gen Intel Core i713700H Processor and an NVIDIA GeForce RTX 4070 or 4050 Laptop GPU. In addition, gamers and creators alike will appreciate the new panel option that delivers vivid levels of contrast and a wide range of colours. The brilliant 14-inch (16:10 aspect ratio) with up to a WQXGA (2560 x 1600) Mini LED display also includes a blazing fast 250 Hz refresh rate, is DisplayHDR 600 certified, and covers 100% of the DCI-P3 color range.

Lenovo Launches Devices for the New Hybrid Work World

Lenovo has launched its latest ThinkStation and ThinkPad workstation solutions designed to provide the high levels of power and performance needed to run sophisticated workloads with ISV certifications. Lenovo workstations are engineered to push the boundaries of performance that help unleash users’ potential while maintaining the reliability, usability, and configurability needed across a variety of industries. End users can configure tailor-made workstations built using state-of-the-art components such as 13th Generation Intel Core processors and professional NVIDIA RTX GPUs and support the industry’s latest operating systems including Windows 11 and several distributions of Linux.

ThinkStation P3 series desktop workstations provide the value users need without compromising on performance or versatility. An all-new Tower form factor built for mission-critical tasks is an ideal solution for value-conscious designers, engineers, and students who seek flexibility and expandability without compromising on computing power. The ThinkStation P3 Tower with its expanded chassis supports larger power supplies up to 1100W to handle more demanding configurations and multiple storage options up to 26TB for data-heavy applications.

ThinkStation P3 Ultra enhances a revolutionary form factor that packs power and performance in a space-saving chassis that is less than four liters in volume. An intelligently compact workstation, P3 Ultra is designed to handle demanding workflows and easily adapt to changing hybrid workspaces. ThinkStation P3 Tiny is engineered to go where other workstations can’t. Its class-leading size of one

liter allows the P3 Tiny to fit into virtually any location.

ThinkPad mobile workstations are synonymous with power, premium design, and durability. The latest ThinkPad P Series models deliver human-centric innovations designed for hybrid work and foster positive employee experiences while providing high levels of power and performance allowing users to do more on the move. ThinkPad P14s i Gen 4 and P16s i Gen 2 will delight highly mobile professionals, educators, and students who seek an ideal mix of performance and power at a comfortable price point without compromising security or durability.

ThinkPad P16v i is designed to close the gap between entry-level and high-end workstations. Built for creators who require more power to handle large workloads and multitask with ease, it includes Intel Core H-Series processors, advanced graphics, and the latest security features to protect valuable data and identity on the move. Extreme levels of mobile workstation performance are delivered by ThinkPad P16 Gen 2 and ThinkPad P1 Gen 6 allowing users to do complex workflows such as high-definition rendering and high-end VR on the go.

P16 Gen 2 is focused on raw performance approaching that of some desktop workstations, with the highest-class mobile CPUs, professional NVIDIA RTX GPUs, and Lenovo’s highest-ever memory capacity in a mobile workstation with as much as 192GB. ThinkPad P1 now in its sixth generation focuses on producing top performance in a thin and light form factor without compromising on power or durability.

Zoho Launches Privacy-Focused Web Browser ‘Ulaa’

Zoho Corp. has launched Ulaa, a privacy-centered browser built specifically to help users secure their personal data and activity by providing a browser solution that universally blocks tracking and website surveillance. According to Norton, 85% of global adults want to do more to protect their online privacy, with two-thirds of global consumers feeling that tech companies have too much control over their data. Ulaa is the next step in Zoho Corporation’s long-standing commitment to privacy and designed to help users protect their personal information and internet activity from the prying eyes of user tracking.

“Privacy continues to be an uphill battle in the world of internet browsers because the model is broken — browsers are offered by vendors with ad-based business models so the incentive to gather, sell or buy user data is significant. This is meant to leave little room for users to guard their privacy becoming accustomed to sacrificing it in the name of access or convenience,” said Hyther Nizam, President of Middle East and Africa at Zoho. “With Ulaa, users don’t have to compromise their privacy to browse the web, which unfortunately has become a surveillance minefield. Zoho’s commitment to privacy and a privacy-centric business model allows us to offer a conflict-free, privacy-centric browser that values their own privacy and their kid’s privacy.”

The web browser comes equipped with features that allow for privacy customisation, built-in user profile modes, and integrated productivity tools while keeping user data safe and private. Users can also sync browsing sessions between devices — either an entire browser window or a singular tab — allowing them to use multiple devices for the same browsing session seamlessly.

Ulaa, a word derived from the Tamil language, means journey or voyage and was developed to protect against tracking and surveillance. Ulaa is rooted in ensuring a maximum privacy web browsing experience by blocking unauthorised push notifications, pop-ups, and time tracking, preventing DNS prefetching, adding an extra layer of security through a multi-ID model in addition to privacy customisations, anonymised user data and stats, disabled APIs, geographical data isolation, end-toend encryption, and privacy reports.

INTERNATIONAL POWERHOUSE BRANDS TURN TO INAUGURAL GITEX AFRICA 2023

Global tech pioneers and innovators are preparing to supercharge double-digit business growth across Africa, as they eagerly anticipate the debut of the continent’s largest and most inclusive tech and start-up event in Marrakech, Morocco. GITEX Africa will open doors for the first time on 31 May-2 June 2023, welcoming 500 exhibitors and 400 start-ups from 95 countries, with regional and international companies exuberant about the potential of the world’s rising tech continent, and the opportunities amplified by Africa’s ongoing Digital Transformation Strategy.

African Leaders Defy Lacklustre Global Economy to Forge Ahead with Digital Transformation Collab

African ministers, government and private sector leaders are set to converge in a powerful cross-continental forum in Marrakech this month to press on with digital transformation alliances as the tech world reorganises itself in the wake of the global digital upheaval.

Against the biggest market correction in recent years, Africa continues to march onwards to empower and unify a continent on the cusp of transformative ICT growth, with the GITEX Africa Digital Summit the new focal point steering a pursuit of a unified digital vision.

The influential summit will spearhead an inspiring conference programme at the inaugural GITEX Africa 2023 – the largest tech and start-up show in the African continent, taking place from 31 May-2 June – unifying 500-plus policy makers, government heads, investors and academics to explore how technology and connectivity are redrawing the boundaries of sustainable social-economic development for African government, business and society.

H.E. Lacina Koné, the Director General and CEO of Smart Africa – the pan-African organisation driving the continent’s digital transformation agenda – is a headline speaker. Koné said digital technologies offer new avenues for economic growth in Africa by accelerating job creation and talent development, supporting access to public services and increasing productivity and innovation. However, challenges remain.

“The lack of connectivity in remote and rural regions along with insufficient data protection and high cost of African connectivity have brought new challenges to businesses, governments, and people,” said Koné, who oversees the process of defining Africa’s

digital agenda in addition to advancing key continental initiatives. “Intra-governmental cooperation is the key enabler of digital services adoption and acceleration, while mitigating these associated challenges across the African continent.”

Koné will be part of a panel at the GITEX Africa Digital Summit titled: ‘Uniting Towards One African Market’. He will share how Africa’s leaders are building a secure, resilient and sustainable digital future. “Agile enabling regulations are needed to quickly respond to market developments, facilitating entry of new competitors for the benefit of consumers in a united African continent,” he said.

The GITEX Africa Digital Summit will arrive amid a remarkable period of African ICT and broadband growth, with statistics showing the continent has the world’s fastest-growing internet population, up by 20 percent in just one year. Africa’s digital economy has become one of the main drivers of cross-continental progress, coupled with strong talent development and a spike in public private sector investments.

Jérôme Hénique, CEO for the Middle East & Africa at Orange, France; Tonny Bao, Vice President of Huawei, China; and Saad Toma, General Manager of IBM MENA, are among the foremost private sector leaders speaking about the critical pathways advancing the continent’s digital transformation missions, from building a more digital and inclusive Africa to exploring the social and economic impacts of 5G, or how AI can drive business transformation and sustainability.

Other headliners at Africa’s most impactful leadership conference programme include H.E. Syed Amin Ul Haque, Minister of Information Technology and Communications

in Pakistan; and Babajide Sanwo-Olu the Governor of Lagos Nigeria, who will deliver a keynote address on what is accelerating Africa to become the next Silicon Valley.

The state of play in Africa’s digital economy will be another key discussion point, addressed by H.E. Belete Molla, the Minister of Innovation and Technology in Ethiopia; and H.E. Cina Lawson Minister of Digital Economy and Transformation in Togo.

“I am honoured to be part of the GITEX Africa hosted by Morocco,” said H.E. Molla. “It creates opportunities to governments, innovators and leading experts from around the world to discover new ideas, build new partnerships, and connect with inspiring mentors and investors. It would help Ethiopia to get connected to the global tech space and leading players.”

The next wave of digital transformation accelerated by the power of generative AI along with AI’s impact on African societies will meanwhile stimulate curious discussions at a dedicated AI track on day three of GITEX Africa, where the brightest minds and most innovative thinkers share their insights on AI’s ability to revolutionise industries, from agriculture to finance.

Dr. Adel Alsharji, Chief Operating Officer at UAE-headquartered Presight, the Middle East’s leading international big data analytics company powered by AI, will deliver the keynote address on the Societal Impact of Artificial Intelligence.

“The societal impact of AI is multifaceted and far-reaching globally, and it is already reshaping sectors, such as healthcare, finance, agriculture, education, and manufacturing and therefore the way we live,” said Dr. Alsharji.

“The African continent is showing a speedy AI adoption rate and a readiness to explore and harness the potential of AI for driving economic growth and addressing local challenges, ultimately benefiting the greater good of people.

“As AI advances, we can anticipate further innovation and positive applications. It is crucial, however, to embrace AI responsibly, ensuring ethical considerations are in place as we navigate this transformative landscape.”

Mustapha Zaouini, the Chairman of AI in Africa, will speak on a panel on Responsible Generative AI. He said while Africa has unique challenges such as disparity in internet access, the continent is steadily embracing AI.

Facia to Bring Liveness Detection System at GITEX Africa 2023

Facia has announced that it is attending GITEX AFRICA 2023, Africa’s largest tech and start-up show. "We are excited to bring and showcase our advanced facial recognition to everyone at GITEX.

Facia is looking forward to bring this incredible opportunity to the continent's largest all-inclusive tech event. GITEX will bring together tech titans, SMEs, governments, coders, start-ups, academia, and investors, to accelerate, collaborate, and explore new ventures," the company said.

The three-day annual pan-African forum will take place on May 31, and will feature a curation of emerging technologies from AI, e-commerce, cloud, IoT, fintech, telecom and cybersecurity.

It will highlight Africa's potential as the world's youngest continent and help shape the mission for a more equitable, environmentally friendly, and technologically advanced digital economy.

"Facia's presence at GITEX AFRICA is a testament to the company's commitment to innovation and the pursuit of cutting-edge technology. As a leader in facial recognition and liveness detection, Facia is excited to share its expertise and engage with other tech pioneers worldwide," the company said.

Mujadad Naeem, CEO Of Faciaa, said, "GITEX AFRICA is an amazing platform for us to demonstrate our expertise in facial recognition and liveness detection. We look forward to engaging with other industry players, exploring new partnerships, and exchanging ideas."

"Facia's facial recognition technology can detect and verify a person's liveness, making it a powerful tool for various applications, from security to identity verification. The company's participation in GITEX AFRICA reflects its commitment to driving innovation and advancing the tech industry in Africa and beyond," the company said. "GITEX AFRICA will amplify the continent's digital aspirations and achievements, powered by tech-savvy youth, corporates, and governments. Facia is excited to participate in this movement and contribute to shaping Africa's tech-driven future."

Lexar to Showcase its Memory Solutions at GITEX Africa 2023

Lexar will be showcasing its next-generation product portfolio at GITEX Africa 2023, one of the most important events in the African technology industry. The event will be held from May 31st to June 2nd, 2023 in Marrakech, and Lexar will be exhibiting at their stand on Central Aisle, Booth 4C-35

“Lexar has been a trusted leading global brand of memory solutions for more than 25 years. Our participation at GITEX Africa 2023, is a part of our long-term strategic vision, to meet the growing demand for technology across the continent. The company is actively present in Morocco, as the country is certainly playing a crucial role to assist and support Africa’s rapidly expanding digital economy,” said Fissal Oubida, General Manager – Middle East, Africa, CIS, and Indian subcontinent, Lexar.

GITEX Africa 2023 is a perfect opportunity for Lexar to showcase its award-winning portfolio designed to specifically meet the unique needs of African consumers that are focused on quality, performance, and reliability. Lexar’s state-of-the-art photography, videography, and gaming portfolio of memory and storage solutions, which includes, SDXC, SDHC, microSD, CFExpress cards, card readers, DRAMs, internal SSDs, portable SSDs, and USB flash drives.

“We foresee many opportunities for Lexar, as there is an increasingly rapid technology adoption and growing demand by the urban African population. We are looking forward to developing strategic engagements, building connections, and meeting with key stakeholders from the African tech ecosystem,” concluded Oubida.

Nucleon Security to Showcase its Latest Innovations at GITEX Africa 2023

Nucleon Security has announced its participation in GITEX Africa 2023, one of the most important events in the African technology industry. The event will be held from May 29th to June 2nd, 2023 in Marrakech, and Nucleon Security will be present as an exhibitor at Hall 7 booth 7A-6 to present its latest cybersecurity solutions.

GITEX Africa 2023 is a premier event for information and communication technology companies to establish strategic partnerships, explore new business opportunities and discuss market trends in Africa. With attendees from across Africa and around the world, the event will provide unprecedented networking and collaboration opportunities for Nucleon Security.

A few months after its entry into the Afri-

can market, Nucleon Security confirms its position as a major cybersecurity player in Africa with its participation in this event. During GITEX Africa 2023, the Nucleon Security team will be present to discuss the latest trends in cybersecurity, present the most innovative solutions and interact with participants to understand the unique needs of each company.

“We are excited to participate in GITEX Africa 2023 and meet with IT and communications industry professionals from across Africa and the world,” said Anas Chanaa, CEO at Nucleon Security. “We look forward to showcasing our industry-leading cybersecurity solutions, hearing feedback from attendees, and discussing best practices in IT asset security."

Shure to Showcase Audio Solutions for Hybrid Work at Inaugural GITEX Africa 2023

GITEX Global, the world’s largest and most inclusive tech event will debut GITEX AFRICA in Marrakesh, Morocco from 31 May through 2 June 2023. Shure will be present at the continent’s largest tech event show and will demonstrate its latest audio solutions for the AV conferencing and professional audio industry. Shure’s presence at GITEX AFRICA 2023 reinforces the importance of high-quality audio technology for IT managers and AV decision-makers while strengthening connections with key customers, partners, and industry friends.

“A long-time participant of GITEX Global, Shure has been providing audio solutions for companies throughout Africa for decades. In 2019, the UM6P in Morocco turned to Shure to outfit their modular classrooms with Microflex Advanced Ceiling Array Microphones to provide pristine audio capture for remote learners and teachers, all before remote and hybrid environments were a daily occurrence. The high-quality audio solution enabled teachers to wander around the classroom and be as free as possible while still capturing students’ questions without picking up any ambient noise. The seamless integration of the ceiling array microphones led to an interactive learning experience for everyone involved,” the company said.

“We offer smart meeting room solutions for different scales of classrooms and meeting space,” said Yassine Mannai, Senior Sales Manager, Middle East and Africa at Shure. “We understand the need for high-quality audio products in any environment, including professional audio applications, and are excited to showcase a range of smart solutions at GITEX AFRICA.”

For decades, expert engineers and sound techs have relied on Shure Wireless Systems for live broadcasts and in challenging RF environments. Most recently, teams relied on Axient Digital Wireless Systems for Super Bowl LVII and the GRAMMY Awards to deliver pristine audio for everyone tuning in to watch the live events. Axient Digital was developed with input from top audio professionals, with every feature being stress-tested and every detail fine-tuned. Designed to maximize stability, quality, control, and scalability, Axient Digital is engineered for the moments that command the highest degree of attention.

Shure will showcase the following innovations, conferencing solutions, and partnerships at the trade show:

1. Microflex Ecosystem — Offers the complete portfolio of networked and superior audio solutions, from DSP to loudspeakers, that can be perfectly tailored to meet the needs of any AV infrastructure. For corporations, governments, universities, or larger organizations, Microflex Ecosystem provides a best-in-class experience, ensuring meetings and conferences work as effectively as possible within any space.

2. Microflex Advance MXA920 Ceiling Array Microphone – The latest addition to the Microflex ecosystem and new flagship product, MXA920 ensures easy deployment and unmatched voice capture. It seamlessly integrates with other conferencing platforms and passed the Frost & Sullivan Analyst Gauntlet.

3. Stem Ecosystem — The enhanced ecosystem, reconfigured with several recent firmware updates, is ideal

for situations that require straightforward, deployable audio solutions for daily conferencing needs. Small businesses and smaller meeting rooms within the context of a larger AV project can enjoy a consistent and effective audio experience with Stem Ecosystem devices.

4. Axient Digital Wireless System – Incorporates the most innovative wireless technology to date while providing improved high-performance RF, exceptional audio quality, control, and hardware scalability. Catering to the evolving needs of the television, broadcast, and film industries, Axient Digital provides two lines of transmitters, AD series and ADX series, along with additional accessories and software to give users more control and provide real-time monitoring of network control and products without interrupting the live event.

5. AD600 – The latest addition to Axient Digital, offers real-time, wide-band spectrum scanning and monitoring from 174 MHz to 2.0 GHz, spectrum analysis, and frequency coordination in a single rack unit. Six antenna connections deliver multiple coverage options while Dante connectivity provides advanced audio monitoring of any network.

6. IntelliMix Room integrated into Crestron XiO — IntelliMix Room software now supports remote monitoring and management within the Crestron XiO Cloud® platform, enabling insight into IntelliMix Room and any connected MXA products on the same network, delivering a seamless AV conferencing experience.

7. Microsoft Teams Compatibility –With a portfolio that now includes the complete audio signal chain from microphone to DSP to loudspeaker, Shure provides certified audio solutions for Microsoft Teams Rooms environments of all sizes.

8. Flexible solutions with Barco – Connected with USB, the Shure Audio Ecosystem, and Barco ClickShare Conference give users a range of scalable and flexible audio options that adapt to any environment.

9. From the desk to the meeting room with Zoom — Shure now delivers a complete audio ecosystem certified for Zoom. Seamlessly connect microphones, DSPs, and loudspeakers including MXA920 and MV7 to Zoom’s technology platform to upgrade the participant’s audio experience.

DART Technology to Showcase Latest Innovations at GITEX Africa

DART Technology, a leading provider of cutting-edge technological solutions, has announced its participation in the upcoming GITEX Africa 2023 held in the dazzling city of Marrakech. The company will be showcasing its latest innovations in the fields of Oracle Implementations, Oracle Technology Services, Software Development, Consultancy and more.

The GITEX Africa event is the largest technology exhibition in the African continent, attracting thousands of visitors from around the world. It provides a platform for companies to demonstrate their latest products and services, network with industry peers, and explore new business opportunities. It will be the prime venue to connect tech titans, governments, SMEs, start-ups, coders, investors and academia together, to accelerate, collaborate and explore new ventures.

The company will showcase a range of business solutions, including Dart Contracting Solutions for Construction Industry, Equipment Costs Tracking Extension, Asset Tracking Mobile Application, Integration between ERP and Primavera products, integration between ERP and Point of Sale (POS), Employee onboarding Asset Tracking Mobile Application, Inventory Physical Count Mobile Application, Letter of Credit Application, Letter of Guarantee Application, Payment Request Extension and Dart Time and Labor Extension.

"We are excited to participate in GITEX Africa 2023 and showcase our latest technological innovations," said Islam Fathy, Business Solutions Manager of DART Technology. "Our goal is to empower businesses with cutting-edge solutions that enhance their productivity, efficiency, and profitability. Our solutions, tailored to meet the unique needs of companies of all sizes and industries, will be featured at Gitex, where the sheer scale of the exhibition provides an ideal platform for accommodating a diverse range of technological industries and businesses. Our customizable solutions are designed to empower companies to achieve their objectives with greater efficiency and effectiveness, while also allowing them to stay ahead of the curve in today's rapidly evolving business landscape."

The event will take place from 31 May - 2 June 2023 at Bab Jdid, Boulevard Al Yarmouk, Marrakech. Visitors can find DART Technology at Stand: 3E-11. Hall: 3.

Mindware to Focus on Business Transformation Technologies and Strategies

Mindware has announced its presence at GITEX AFRICA, that will take place from 31 May - 2 June 2023 in Marrakech, Morocco. The Company’s participation will be centered around the theme of ‘Digital Transformation’.

Toni Azzi, General Manager, Qatar, Levant and Africa at Mindware commented, “Digital transformation is high on the priority of governments and enterprises across the African continent, as they look to build resiliency and competitiveness. As a leading regional distributor with a very strong presence in Africa for over 40 years, Mindware has been working towards enabling and accelerating the digitization initiatives of partners and their customers in the region and helping them adopt the latest technologies that will spur growth and drive economic development in the countries they operate in.”

“GITEX AFRICA offers us the opportunity to showcase our strong, varied portfolio

of market-leading vendors, solutions and services to a diverse audience and help raise awareness and establish connections with partners and customers. We have been a key participant at GITEX Dubai for the past 20 years and are looking to replicate the same success at GITEX Africa. We believe that the event will go a long way in helping us expand to new territories and enhance our footprint and coverage in the region.”

During the exhibition, Mindware will be announcing new partnerships with bestof-breed vendors and introducing brands covering the latest technologies including datacentre, networking, Cloud and security solutions. Furthermore, the company will be launching its Professional Services portfolio. A big focus will also be on the launch of Mindware’s Cloud Marketplace Platform in Africa which will offer superior transactional experience to the channel community as well as a wide variety of cloud solutions and services.

ImmuniWeb to Participate in GITEX Africa 2023

ImmuniWeb has announced that it is participating in GITEX Africa 2023, a leading technology event that brings together professionals, experts, and companies from around the world to discuss the latest developments in technology and cybersecurity. "This prestigious event will take place on 31 May at the GITEX in Marrakech, Morocco. We are proud to announce Damian Fearnley, a renowned cybersecurity expert and speaker, representing ImmuniWeb at GITEX Africa 2023," the company said.

Damian Fearnley's presentation will delve into the most pressing cybersecurity chal-

lenges and trends that businesses and organizations need to be aware of. He will discuss how innovative approaches and solutions provided by ImmuniWeb can help organizations stay ahead of cyber threats in an ever-evolving digital landscape.

GITEX Africa 2023 offers a unique opportunity to network with industry professionals, explore cutting-edge technologies, and attend insightful presentations and workshops. We encourage you to join us at this significant event and gain valuable insights into the future of cybersecurity.

Acer to Showcase How Technological Innovations Can Create New User Experiences

Grigory Nivosky, Acer EMEA Vice President for Emerging Markets, talks about his company's participation at GITEX Africa 2023

Are you participating in GITEX Africa 2023? What will be your theme of participation?

Yes, we will be at Gitex Africa. Acer is one of the world’s top ICT companies. Our focus revolves around enabling a world where hardware, software, and services fuse with one another to create ecosystems and open up new possibilities for consumers and businesses alike. Our main participation theme will be around modern PC technology for education, gaming, and business in Africa.

Which products and solutions will you be showcasing?

We will showcase how technological innovations can create new user experiences. Specifically, around our SpatialLabs solution which is Acer’s experience solution for delivering intuitive interaction and immersive sensation using advanced displays, sensory solutions, and the latest real-time rendering features. We will present our latest gaming PCPredator Helios 3D 15 SpatialLabs Edition, which is Acer’s latest addition to its line of gaming laptops.

It utilizes the combination of SpatialLabs eye-tracking solution, stereoscopic 3D display, and advanced real-time rendering technologies to deliver a unique immersive glasses-free 3D gaming experience. Also, at our partner’s stand, you will find our newest TravelMate B3 Spin 11 notebook. The dependable TravelMate B series laptops let students get more out of their blended classroom experience hence earning the title of edu -

cation champion of many recent educational tenders across EMEA.

What is your expectation from the inaugural GITEX Africa event?

Gitex exhibitions were always an important stop for partners in the Middle East and Africa. We expect Gitex Africa to be organized at the same high standards as Gitex Middle East, with high numbers of participants who will be looking forward to exchanging innovative ideas and becoming Acer potential partners.

What sort of activities have you planned around GITEX Africa?

Acer products will be on display at our two partners’ stands ( Mistumi & Devea ) and attendees will have a chance to experience a hands-on. We will be as well on the ground with numerous planned meetings with potential customers.

How will you use the event to strengthen your presence in the African market?

Today we have a strong team and successful business in South Africa, as well as a growing presence in SADEC, Egypt, North Africa, Uganda, and Tanzania. Our aim is to expand even further our presence by identifying more partners to collaborate with across the African market.

What sort of market and tech trends do you foresee for the African market?

As many verticals in Africa are expanding, we believe that the education sector will be a growing focus across the continent, and we are confident that we can tap into this sector with our expertise and solutions providing acer products that will support the technology growth of this young dynamic population.

FVC to Show Hybrid Collaboration Tools at GITEX Africa 2023

FVC has announced its participation in GITEX Africa, in collaboration with industry giants Zoom, Microsoft, Poly, Logitech, Lenovo, Yealink, Barco, Smart, and Ribbon. This strategic partnership brings together a powerhouse of technology providers, delivering innovative collaboration solutions that empower businesses in Africa.

FVC's partnership with Zoom, allows businesses to connect and collaborate effortlessly across multiple locations. Together with Microsoft, the global technology giant, FVC will highlight integrated solutions that bring together the power of Microsoft Teams and Zoom, enabling organizations to leverage both platforms' capabilities for enhanced collaboration and communication.

Poly I HP, a leader in professional audio and video solutions, will showcase its cutting-edge video conferencing systems, headsets, and speakerphones at the FVC booth – 4D -20. These solutions provide superior audio and video quality, ensuring immersive meeting experiences for organizations of all sizes.

In collaboration with Logitech, FVC will present state-of-the-art conference cameras, webcams, and other peripherals designed to optimize collaboration and improve video conferencing experiences. Lenovo, the renowned technology company, will showcase its range of powerful and reliable devices, including laptops and tablets, enabling users to stay connected and productive wherever they are.

Yealink, a leading provider of communication solutions, will join forces with FVC to showcase its advanced audio and video conferencing equipment, ensuring crystal-clear communication in any environment. Barco, a global leader in professional visualization and collaboration technology, will exhibit its innovative solutions for meeting rooms and collaborative workspaces.

FVC will also feature Smart interactive displays, delivering intuitive and engaging collaboration experiences for education and corporate environments. Additionally, Ribbon's secure and intelligent cloud communications solutions will be showcased, providing businesses with advanced voice, video, messaging, and security capabilities.

Maroc Datacenter to Highlight its Datacenter Facilities

Maroc Datacenter has announced its participation in GITEX Africa 2023, the largest and most influential technology event in the African continent. The event will be held in Marrakech, Morocco, from May 31 to June 2, 2023.

GITEX Africa 2023 will bring together leading technology companies, entrepreneurs, investors, and decision-makers from across Africa and the world to showcase the latest innovations and explore the vast potential of Africa's digital economy. As a leading datacenter and cloud solutions provider in Morocco, Maroc Datacenter is excited to participate in this historic event and showcase its cutting-edge technologies and services.

During GITEX Africa 2023, Maroc Datacenter will highlight its state-of-the-art datacenter facilities and services that cater to the needs of businesses of all sizes and sectors. These include public and private cloud products, colocation and hosting, Web hosting and DNS services, Backup as a Service (BaaS), Disaster Recovery as a Service (DRaaS), security and managed services, among others. Maroc Datacenter's team of experts will be available at the event to discuss the latest trends and best practices in datacenter management and share insights on how businesses can leverage technology to achieve their digital transformation goals.

"We are delighted to be a part of GITEX Africa 2023, which provides a unique platform to showcase our capabilities and interact with like-minded technology professionals from across Africa and beyond," said Abdelilah Sbai, CEO of Maroc Datacenter. "To ensure the highest level of quality and reliability for its customers, Maroc Datacenter is proud to announce that it has been built and certified to meet Uptime Tier III standard. The first datacenter in Rabat and surrounding region, it has established itself as a pioneer in providing world-class datacenter and cloud solutions to businesses of all sizes and sectors that enable them to thrive in the digital age."

Maroc Datacenter invites all attendees to visit its booth at GITEX Africa 2023 and learn more about its innovative data center solutions that enable businesses to enhance their agility, security, and performance in today's dynamic business landscape.

Innovative Network (Pvt.) Ltd to Redefine the Tech Landscape with New Innovation

Innovative Network (Pvt.) Ltd is set to make waves at GITEX Africa 2023. "I am immensely proud to lead a team of brilliant minds who embody a relentless pursuit of excellence and continually generate extraordinary ideas," said INPL's CEO, Ahsan Iqbal. "Together, we have cultivated a culture that reveres innovation, where every project becomes a blank canvas onto which we paint our passion for cutting-edge technology.”

"From creative UI/UX design and stateof-the-art DevOps to unbeatable cyber security and software development, INPL's portfolio demonstrates an unwavering commitment to pushing the limits of innovation. With unmatched expertise in mobile application development, content management systems, and the industry's leading sales force order booking and tracking software, INPL stands at the forefront of the digital transformation revolution," the company said.

"Beyond services, INPL's arsenal includes a lineup of game-changing products. The customized HRMS and ERP software solutions are masterpieces of digital artistry, streamlining operations and unlocking unparalleled efficiency. Innovative Network (Pvt.) Ltd extends its unparalleled expertise through its subsidiary companies. Innovative Digital Agency (IDA), a leading digital marketing agency that harnesses the power of cutting-edge strategies and innovative solutions to help businesses thrive in the ever-evolving digital landscape. Innovative Game Studio (IGS), sets the stage for immersive and captivating gaming experiences," the company added.

Visitors to the INPL booth at GITEX Africa 2023 can expect to learn about the company's range of services and products, as well as engage with the exceptional team of IT virtuosos. GITEX Africa 2023 will take place from 31st May 2023 to 2nd June 2023 in Marrakech, and INPL will be exhibiting at booth 5F-32 in Hall 5.

DevGate to Participate in GITEX AFRICA 2023

DevGate. a leading provider of IT solutions, has announced its participation in the upcoming GITEX AFRICA 2023. The event, which is scheduled to take place on 31 May 2023 at Merrakech, will feature some of the biggest names in the tech industry.

At the event, DevGate will showcase its latest products and services, including Software Development Services, Staff Augmentation, and DaftarPro (ERP solution). These cutting-edge solutions are designed to help businesses improve their operations, increase productivity, and re-

duce costs.

"We are thrilled to be participating in GITEX AFRICA," said Aqib Zulfiqar, Founder& CEO of DevGate. "This event provides us with an excellent opportunity to connect with other professionals in the industry and showcase our latest innovations. We look forward to sharing our expertise and collaborating with others to drive innovation forward."

"We are excited to share our knowledge and experience with others in the industry," said Qazi Abu Bakar, CTO of DevGate.

Nutanix to Unpack Benefits of the Cloud at GITEX Africa 2023

Nutanix has announced it will showcase its value proposition to customers across the African continent at the inaugural GITEX Africa 2023. The company will leverage the opportunity to demonstrate its continued commitment to the African continent and showcase its latest cloud computing and hyperconverged infrastructure solutions. They enable customers to benefit from a consistent cloud operating model via a single platform to run applications and data from anywhere.

Cloud and digital transformation projects are gaining momentum in Africa, with IDC forecasting that “digital transformation spending in the META region will top $48.8 billion in 2023 and accelerate at a compound annual growth rate (CAGR) of 16% over the coming years to cross the $74 billion mark in 2026.” This is supported by ongoing announcements of renewed cloud and data centre investment projects by all the major global hyperscalers across the continent. These will be key discussion points Nutanix will be engaged in at GITEX Africa 2023 in Marrakesh, Mo-

rocco, from 31 May to 2 June 2023.

“Africa is a key market for Nutanix, and we anticipate double-digit year-over-year growth in this region as we continue to strengthen our presence,” says Sammy Zoghlami, Senior Vice President EMEA Sales at Nutanix. “We are deeply committed to driving digital transformation on the continent and are working with clients to deliver cloud computing and hyperconverged platforms that help them streamline operations, reduce costs and improve overall performance. We are excited to be part of the inaugural GITEX Africa 2023 and will use the event to engage with potential clients and partners, listen to their unique challenges and opportunities and offer them insight into how our technologies can act as a business enabler.”

Africa continues to enjoy expanded access to Internet connectivity and mobile services and a growing and thriving Internet of Things (IoT) and artificial intelligence (AI) market. This, coupled with its booming startup ecosystem, is driving the

need for infrastructure alternatives such as the multi-cloud. While several countries struggle with power challenges, the continent is now home to a thriving renewable energy sector and advanced communication infrastructure, providing the perfect platform for a prosperous technology landscape that opens new markets and opportunities for businesses and investors.

According to Zoghlami, Nutanix is committed to working with stakeholders and governments across Africa: “Africa’s governments can play a key role in supporting and accelerating the growth of its tech industry by investing in communication infrastructure, creating a favourable regulatory environment, and offering tax incentives to encourage investment in IT. They can also promote local entrepreneurship and collaborate with global technology companies such as Nutanix to help build and develop its IT skills and job market.”

Today, Nutanix works with African customers in the financial services, technology, telecommunications, and public sectors. With the growth of digital transformation projects in the region, the company is providing cloud computingand that can help all African businesses improve their operational efficiency, reduce costs and offer a better user experience.

“Our team offers innovative technology solutions and strategic partnerships to help address the unique challenges of the African market. In addition, we have significantly increased our investment in the region and provide comprehensive support to our customers, including sales, pre-sales, deployment and after-sales services. We are fully committed to collaborating closely with governments and businesses to unlock their growth potential and drive progress in Africa,” ends Zoghlami.

Tesselate Group to Showcase Cutting-Edge Solutions in Gitex Africa 2023

Tesselate Group's participation in Gitex Africa 2023, the world largest tech event, takes center stage as the company showcases its innovative products and services. With its cutting-edge solutions in Corporate Banking

(Trade and Supply Chain Finance, Lending, Cash Management) and Capital Markets, Tesselate Group is set to make a positive impact on the African tech industry by providing businesses and clients with new opportunities to improve and streamline their operations.

Said Guida, the Managing Partner at Tes-

selate Group, believes that digital transformation is the key to unlocking growth and success in the financial industry. “Tesselate Group's advisory services and software solutions are designed to help financial institutions stay ahead of the curve and capitalize on emerging trends, and we are thrilled to share our expertise and insights with Corporate Banking leaders and industry experts at Gitex Africa,” Guida added.

In addition to showcasing its latest range of solutions, Tesselate Group will have its team of experts available to provide insights and

answer questions on how businesses can leverage its technologies to enhance their operations. "Tesselate Group's participation in Gitex Africa 2023 is a testament to its dedication to promoting technological advancement and interoperability in Africa and creating new opportunities for banks and financial institutions. As Tesselate Group advises financial institutions on their digital strategy and software solutions, their expertise and knowledge will be beneficial to those who are looking to improve, streamline their operations and stay ahead of the competition," the company said.

BI-Technologies to Showcase its Projects in Morocco

BI-Technologies, an Egyptian company specialized in software and digital solutions in the Middle East and North Africa region, announced its participation in GITEX AfricaMorocco. The event is being held from 31 of May to 2nd of June 2023 under the High Patronage of His Majesty King Mohammed VI, under the authority of the Ministry of Digital Transition and Administrative Reform. The company eagerness to participate in the exhibition is due to its great importance in providing more selling opportunities and the chance to present its latest digital solutions and services that it provides to different sectors in Egypt, Africa and the Middle East, as it is one of the promising sectors in the markets worldwide.

Tamer Maher, founder and managing director of BI-Technologies, said that GITEX Africa exhibition represents the first international project for the largest technological event in the world and serves as a gateway that provides companies with an opportunity to promote their technical solutions in the technology market in Africa, whose investments exceed billions of dollars and expected to grow from $115 billion to $712 billion by 2050. Maher praised the choice of Morocco to hold the exhibition as it is the fifth largest economy in Africa and ranks third among all African countries in the ease of doing business index issued by the World Bank.

Maher added that it is a golden opportunity for BI-Technologies to meet international market players and customers and to showcase the company’s leading solutions and applications that activate financial inclusion and digital transformation to keep pace with the requirements of the times, and these specialized solutions are suitable for the food industry and distribution sector.

The company also has solutions such as Roadnet, which is an integral part of managing Field service through planning, implementation and iteration on the roads to achieve a balance between customer service and the unique needs of the business while maintaining the safety and security of drivers, assets and the company’s brand. In addition, there is also a Payment Processing program that helps in processing the payment system for food and consumer goods companies in cooperation with Fawry FMCG, E-invoicing solutions, other Microsoft solutions for enterprise resource management (ERP) through Microsoft Dynamics 365.

Becare.ma Announces its Participation in GITEX Africa 2023

Becare.ma, the first 100% digital platform for nursing care and well-being at home in Morocco, is delighted to announce its presence at GITEX Africa 2023, taking place in Marrakech from May 31st to June 2nd, 2023, representing African startups participating in the Orange Fab acceleration program.

As an exhibitor at this prestigious event, Becare.ma will have the opportunity to showcase its innovative solutions for nursing care and well-being at home. GITEX Africa 2023 is a unique platform that brings together key players in the technology sector in Africa. This event provides

an exceptional opportunity for networking, knowledge sharing, and discovering the latest technological trends and innovations.

"As pioneers in our field, we take pride in representing Morocco and showcasing our expertise in home care. Our team will be present at Hall 9, stand B-40, where we will be delighted to meet you, discuss your specific needs, and explore collaboration opportunities. We invite all participants and visitors of GITEX Africa 2023 to visit us and discover how Becare.ma can contribute to improving the quality of home healthcare in Africa," the company said.

Reliance Infosystems to Showcase Innovative Technology Solutions

Reliance Infosystems is proud to announce its participation in the upcoming GITEX Africa 2023. GITEX Africa is a premier technology event that brings together innovators, entrepreneurs, and industry leaders from across the continent and around the world to showcase the latest technology solutions, trends, and innovations. The event provides a unique platform for organizations to network, connect, and collaborate on new ideas and projects.

At GITEX Africa 2023, Reliance Infosystems will be showcasing its cutting-edge technology solutions, including its cloudbased services, cybersecurity solutions, and business automation tools. The company will also be demonstrating its expertise in the areas of digital transformation, software development, and process automation.

"Reliance Infosystems is excited to be

participating in GITEX Africa 2023," said Olayemi Popoola, MD/CEO of Reliance Infosystems. "We are looking forward to showcasing our innovative technology solutions and expertise alongside other industry leaders and innovators from across Africa and around the world."

"We believe that GITEX Africa 2023 is an important event for the technology industry in Africa, and we are proud to be part of it," added Popoola. "We are committed to driving digital transformation across the continent and believe that our participation in this event will help us to achieve this goal."

Reliance Infosystems is inviting all participants to visit its booth (3A-4) at GITEX Africa 2023 and discover how the company is helping to transform businesses and industries across the continent through innovative technology solutions.

WHY YOU SHOULD START COLLECTING LESS CUSTOMER DATA

Contrary to popular belief, more data doesn’t always mean better business. It can actually lead to confusion and a poor customer experience

According to an EY study, 93% of companies indicate that they plan to increase investments in the area of data and analytics. While organizations are trying to be more data-driven, they must find the right balance to offer improved services without invading customer privacy.

Less is More

As there are no clear guidelines on how to collect data in a way that is ethical and not excessive, businesses are finding it hard to know where to draw the line. Major tech corporations like Apple and Meta have differing opinions when it comes to tracking users’ data. Most data privacy scandals are a result of an unclear understanding of what “excessive data” is and how it can be misused. Tim Cook, CEO of Apple, went as far as to tweet that privacy is a fundamental human right, and companies should recognize that data be -

longs to the users.

To avoid privacy violations, organizations must regulate the data that is being collected from their users and know what they are collecting it for. Unrestricted data collection in any form could create mistrust among users. Moreover, companies will have to pay a high price if they make the wrong decisions based on bad data. So it’s important to evaluate your business goals and collect data that are adequate, relevant, and not excessive, while still serving your business purposes.

Leverage First-Party Data

When data comes from the channels you own, it’s easier to regulate. Therefore, utilizing first-party data can help you comply with evolving privacy regulations. Google is still working on eliminating third-party cookies. When that happens, businesses will have to rely more on first-party data. This shift can actually make marketing outlets more effective, as businesses can build a direct relationship with their existing

customer base and learn to target prospects better.

Unlike generalised third-party data, first-party data offers specific customer insights. For instance, if a cosmetic company decides to target its audience using demographic data, it might lose out on queer and non-binary consumers. Companies must focus on first-party data that comes through website traffic, surveys, and contact forms, and use it to improve their marketing strategies.

Contrary to popular opinion, hoarding customer data won’t guarantee business growth, but collecting the right data will. Regardless of its quantity, having high-quality, relevant data will enable organizations to make the best strategic decisions.

If you’d like to know more about sensitive data and how you can protect it, check out ManageEngine Data Security Plus.

YOU DESERVE THE BEST SECURITY

Only the best security can protect you from today’s complex cyber threats. Large scale, multi-vector attacks now threaten the fabric of organizations around the globe.

Check Point fully protects you against these Gen V attacks. Our transformative product innovations protect better than all other options.

In a world where threats are ever growing, you deserve the best security. Check Point.

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