Arabian Reseller - July 2022

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INTERVIEWS //

ARABIAN RESELLER - JUNE-JULY 2022

TAKING THE ‘CHANNEL FIRST’ STRATEGY FAR AND WIDE In an exclusive interview with Arabian Reseller, Alaa Bawab, the General Manager at Lenovo’s Infrastructure Solutions Group (ISG) for the Middle East & Africa, talks about the Lenovo 360 program, the company’s channel community, and its commitment to the region

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