CHANNEL TALK //
ARABIAN RESELLER - FEBRUARY-MARCH 2021
Mindware Partners with Cibecs to Protect Distributed Endpoint Devices Mindware has anounced that it has signed a distribution agreement with Cibecs. As per the agreement, Mindware will promote, distribute and provide implementation services support across the Middle East for the vendor’s flagship Endpoint Cloud solution.
VMRay Signs Up With Multipoint GROUP to Expand Into the Israeli Market VMRay has announced that it has signed a distribution agreement for the Israeli market with Multipoint GROUP. “Our business is built on identifying the most innovative, best-of-breed solutions in the market that will help organizations to meet their most pressing cybersecurity challenges,” said Ricardo Resnik, founder and Managing Director of Multipoint GROUP. “As one of the original pioneers of malware sandboxing technologies, VMRay is well recognized among security practitioners as one of the gold standards in its category. We see great potential in partnering with VMRay.” For Multipoint’s channel partners, the agreement with VMRay represents an excellent opportu-
nity to expand their portfolio with solutions that can drive immediate value by addressing their customers’ concerns regarding advanced malware detection. “We are proud to be working with Multipoint GROUP and its team of security experts to establish our presence in the Israeli market and build an ecosystem of local channel partners,” said Dimitris Raekos, Business Development Manager MEA at VMRay. “We are looking forward to leveraging Multipoint’s long-established expertise to deliver our leading-edge technologies for advanced malware detection to the market.” VMRay’s global channel partner ecosystem includes Distributors and VARs across EMEA, APAC, and the Americas.
Providing insight into the partnership, Silmi Khanfir, Director of Cloud & XaaS at Mindware commented, “During this year we have seen a shift in the way organisations operate. With the current remote working trend, workforces are highly distributed and critical business data is often inaccessible or at risk of cyberattack. IT departments often have very little visibility or control over endpoint data and devices. And this is where Cibecs’ Endpoint Cloud solution can play an indispensable role in helping customers to adapt for the new normal in IT operations. By providing a single, unified platform to discover, manage, backup and secure business data, Cibecs delivers the most advanced data management and protection technology.” Cibecs Endpoint Cloud is a powerful cloud platform built for Azure, allowing IT departments and Managed Service Providers (MSPs) to easily manage highly distributed and remote workforces, centralise, consolidate, and secure business data remotely, meet compliance regulations and drastically reduce desktop support costs. The vendor is a Microsoft IP co-sell partner with over 16 years of experience in endpoint data protection, backup & security. Mindware will primarily target MSPs and the government sector – two areas where Cibecs has traditionally had great success. MSPs need to help customers eliminate risk, manage data efficiently, reduce spend and achieve compliance. Cibecs is helping MSPs solve data management challenges and save over 50% on their end-user data support costs. Cibecs is also very experienced in working within large government accounts. The company’s patent-pending Zero Knowledge Encryption Key Management ensures that data is stored in the cloud without any compromise in security, which is a key priority for government agencies.
Retail Connect March 2021 Sees 950 Private Meetings, 40 Product Pitches ChannelHub successfully concluded its second Retail Connect One-to-One event for EMEA. The online event that ran from 2-4 March 2021 with an additional day of one on one meetings on 5 March, allowed each registered vendor to access and connect to over 300 registered buyers across EMEA and India. This edition saw the largest participation from Europe with Western Europe (25%) followed by 24% from Central and Eastern Europe. The second largest
participation came from the Middle East with 18% and Southern Europe at 17%. Retail Connect allowed them to set up direct one on one meetings with key decision makers at some of the leading retailers and distributors in the EMEA region. The event hosted keynotes and workshops conducted by event partner, GfK, and pitch sessions from vendors for key consumer electronic segments including mobile accesso-
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ries, smart tech, PC, gaming, and AV. Farouk Hemraj, CEO at ChannelHub, said, “We only deal with senior executives from the consumer tech channel across EMEA, people with decision making power. Audience quality is our motto and half of our team is dedicated to select and invite the right audience to our event. This is important for our vendors who need to find a way to continue to expand their markets and their reach across the globe.”
