CPPS Visual Standards Manual issue 4 by S2 Creative

Visual Standards Manual

The Connells Point Public School Visual Standards Manual has been designed to be informative, easy to navigate. Refer to the linked index to get you where you want to be.

Too easy.

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TA B L E O F C O N T E N T S

Chapter 1 – Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Introducing the Connells Point Public School identity.. . . . . . . . . . . . . . . . . . . . . . . . . . 4 Chapter 2 – Identity Directions.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 The Primary Logo and Badge logo.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Chapter 3 – Identity Configurations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Identity elements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 The Stacked Logos.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 The Linear Logos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 The Badge logo and Shield element.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Chapter 4 – Application Standards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 The Do’s and Don’ts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Chapter 5 – Colour Usage.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Pantone® Standards, Four Colour Standards and RGB Standards.. . . . . . . 11 Four Colour Applications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Two Colour Applications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Single Colour Applications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Reverse Applications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Chapter 6 – Secondary Identities.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 CPPS Badge Identity.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 CPPS Shield Element.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

visual standards manual

Chapter 7 – Stationery and Print Standards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 CPPS Letterhead and Facsimile.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Sub-Brand Standards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 CPPS P&C Association.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 CPPS Concert Band.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 CPPS Canteen.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 CPPS Uniform shop.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 How to: School letter/notice.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 How to: P&C Association letter/notice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 How to: CPPS Concert Band letter/notice.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 How to: CPPS Canteen letter/notice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 How to: CPPS Uniform Shop letter/notice.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Title Page (A4) Standards.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Chapter 8 – Applications of the identity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 CPPS Stationery suite.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 The Connells Pointer – Weekly Newsletter.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 CPPS Signage Application. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Values in Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 CPPS Merchandising examples.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 75th Anniversary Celebrations.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 CPPS Special applications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

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1.0

Introduction introducing the cpps identity The public face of the Connells Point Public School (CPPS) is its identity and its visual communication program. A complete and consistent identity and visual communication program ensures clarity of message and will enable the CPPS to establish, grow and maintain its already strong presence and reputation in the community. The CPPS identity program as represented by the new identity contained in this Visual Standards Manual, is a valuable asset. The Identity and The Visual Standards Manual has been developed by S2 Creative to protect this asset and to ensure a continued and consistent representation of the Identity and School image. This Visual Standards Manual is intended as a reference point for application of the new identity and the various elements that comprise the identity and extended collateral. The Manual provides comprehensive guide-lines and instructions that illustrate the correct use and application that can be translated to a wide variety of scenarios.

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2.0 Main identity directions The extensive application requirements of the CPPS identity

figure 1 — Primary Identity

and its Sub-Brands have given rise to two distinct, but closely associated logotypes to cover all production requirements. 1. The Primary Identity (figure 1) 2. The Badge Identity (figure 2).

4 COLOUR PRIMARY 1A STACKED SHOWN

figure 2 — Badge Identity

CON

NELLS POINT

CPPS

PUB

LIC SCHOOL

CON

NELLS POINT

CPPS

PUB

LIC SCHOOL

1 COLOUR (295) BADGE VERSION SHOWN

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3.0 Identity Configurations identity elements The CPPS identities consists of 3 basic elements: 1. The traditional shield element including the School Motto

1. New Shield element

2. The type “Connells Point” in stylised small capital letters 3. The type “Public School” in upper case letters The relationship between these elements is fixed and must not alter. The identity should not be adjusted, modified or recreated under any circumstance. When using the CPPS identity must always appear in its entirety as one of the following configurations: 1. Stacked configuration 2. Linear configuration 3. Badge configuration 4. Shield

2. Stylised main type (small Capital letters)

3. Public School descriptor

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3.1

The Stacked Logos the stacked configuration

CPPS Primary A – 4 colour stacked identity

CPPS Primary B – 4 colour stacked identity

CPPS Primary A – 2 colour stacked identity

CPPS Primary B – 2 colour stacked identity

CPPS Primary White 1 stacked identity

CPPS Primary White 2 stacked identity

CPPS Primary 1 colour (295) stacked identity

CPPS Primary 1 colour (black) stacked identity

The stacked configuration is always the preferred solution for Signage, official school activities and cover page applications.

minimum size logos The listed colourway conventions shown at right also apply to a set of specially crafted minimum size stacked logos. Twenty millimetres (20mm) in height is the absolute smallest size permitted in the stacked configuration. For smaller sizes refer to Minimum size Linear logos. Actual size

20mm

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3.1

The Linear Logos

CPPS Primary A – 4 colour linear identity

the linear configuration The Linear configuration is made up of 2 versions. The Linear Standard and the Linear Letterhead. This is the preferred usage for print communications such as

CPPS Primary A – 2 colour linear identity

letters, notices, etc. (refer figure 2) This is due to the extensive relational organisations attached to the school such as CPPS P&C Association, CPPS Concert Band, etc. These are covered in the Identity extension chapter CPPS Primary A – 1 colour (295) linear identity

located here.

minimum size logos The listed colourway conventions shown at right also apply to a set of specially crafted minimum size stacked logos. Ten millimetres (10mm) in height is the absolute smallest size permitted in the linear configuration.

CPPS Primary white 1 linear identity

Actual size 10mm CPPS Primary white 2 linear identity

10mm

CPPS Primary 1 colour (black) linear identity 10mm

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3.2 Badge and Shield Logos the badge configuration The badge configuration is always the preferred application for merchandising, such as school sports uniforms. The preferred colourway is as shown Pantone® 295 blue on yellow Pantone® 1235 background. (refer figure 1)

figure 1 — CPPS 295 Badge Identity

visual standards manual

figure 2 — CPPS 295 Shield

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4.0 Application Standards The CPPS Identities must not be distorted: n Do

incorrect Logo Mark proportions

not change the relationship or proportions

not change the colour order

n Do

not change the orientation of the identity

cpps

of the identity elements n Do

Manually typesetting School Name

â&#x20AC;&#x201C; ie turn on an angle n Do

Connells Point Public School

not alter the identity type or use a substitute typeface.

Positioning any elements at an angle

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Positioning any elements at an angle

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5.0 Colour Usage The CPPS Primary identity colourways are as follows.

pantone® matching system colours using the Pantone® Colour Matching System (PMS) codes are as follows: Dark Blue

Pantone® 295

50% tint

20% tint

Yellow:

Pantone® 1235

50% tint

20% tint

Panto ne® 295C

e® Panton 5 3 2 1 C

four colour process breakdowns Dark Blue:

C 100

M 57

K 40

Yellow:

M 29

Y 91

rgb colour process breakdowns The CPPS Primary Identity colourways, using the rgb colourspace are as follows: Dark Blue: Yellow:

G 34

B 76

R 255

G 168

B 26

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four colour applications The Four Colour Logo has an illustrative version featuring a shadow which is cast on the Shield from the ribbon in a realistic manner. It is the preferred option for digital media

figure 1 — Primary A 4 Colour stacked identity

such as DVD’s, website and other digital applications. (refer figure 1)

two colour applications The Two Colour Logo is the preferred option for most cover page-style applications. (refer figure 2)

figure 2 — Primary A 2 colour stacked Identity

figure 3 — Primary B 2 colour stacked Identity

*REFER TO FILE NAME GUIDE FOR ALL AVAILABLE VERSIONS OF LOGOS visual standards manual

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single colour applications The Identities can be reproduced in a single colour when the full colour version cannot be reproduced due to printing or media limitations.

figure 2 — Primary black stacked identity

figure 1 — Primary 295 stacked identity

When reproducing the identity in a single colour, the preferred colour is Pantone®295. When reproducing the Primary identity in a single monotone, such as when printed on a laser printer, the preferred colour is Black. (refer figure 1 & 2)

reverse applications When reversing the Primary identities out of a solid

figure 3 — Primary white & 295 (w295) stacked Identity

background the preferred 1 colour background in dark blue Pantone® 295 and the logo identified by figure 3 is preferred. Instances where the background is black, identities should appear as shown in figure 4 or 5. (refer figure 3, 4 & 5)

figure 4 — Primary Identity white version 1 stacked Identity

figure 5 — Primary Identity white version 2 stacked Identity

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6.0 Secondary Identities cpps badge or merchandising identity

Badge 295/1235 Identity

Badge 1235/295 Identity

Badge black Identity

Badge white 1 Identity

The CPPS Badge Identity takes the form of a simplfied badge representation of the shield element and has been developed for use with promotional and/or merchandising applications that include reproduction techniques such as embroidery. When reproducing the identity in a single colour, the preferred colour is Pantone速295 (dark blue) appearing on a background colour of Pantone速 1235 (warm yellow) When reproducing the Badge identity in a single monotone, such as when printed on a laser printer, the preferred colour is Black. (refer figure 1-2)

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6.0 Secondary identities [CONTINUED]

Shield - 4 colour standard

Shield - 2 colour standard

Shield - 295 standard

Shield - 295 8% standard

Shield - black standard

Shield - black 8% standard

Shield - white 1 standard

Shield - white 2 standard

Shield - 2 colour minimum

Shield - 295 minimum

Shield - 295 8% minimum

Shield - black minimum

Shield - black 8% minimum

Shield - white 1 minimum

cpps shield element A Shield element has been developed as part of the CPPS Branding for use in several applications. 1. As background graphic (as a tinted version, at a standard angle of 10ยบ) to compliment the Stacked or Linear Identity. 2. In Title pages that do not require the Primary Identity, to occupy the page with the required text title.

standard sizes The Standard sizes for the CPPS Shield element is as shown.

minimum sizes The Minimum sizes have been developed to minimise issues with limited reproduction issues at small sizes. The minimum size CPPS Shield element are as show.

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Shield - white 2 minimum

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7.0 Stationery and Print Standards The Identities have been applied to various stationery items, figure 1 â&#x20AC;&#x201D; CPPS Letterhead (2 colour version)

created as Microsoft word templates, that are available on

figure 2 â&#x20AC;&#x201D; CPPS Facsimile

the School server (contact the IT Manager). These documents maintain the consistant branding of all internal and external

Connells Point PUBLIC SCHOOL

CPPS materials and enable to user to write the intended letter, message or notice without the need to deal with formatting,

Dear Parent,

streamlining the process of implementation.

stationery and print standards

The CPPS Standard letterhead and Standard Facsimile are as shown. (refer figure 1 & 2)

Conne

logo

l ls Poi

OO C SC H PU BLI

vulput feugait

40.4mm

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38.5mm

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) file (jpeg header 5mm m x h3 w210m

top of ace at White sp uded on file incl

Connells Point PUBLIC SCHOOL Riverview Ave, Connells Point 2221 Australia tel 9546 1730 9546 3765 fax 9547 1708 email connellspt-p.school@det.nsw.edu.au

Duiscidunt velenibh eugiam adionsenis et augue magnibh erostrud te et inis augait at utpatum acidunt vent velis acilluptat aliquat augue mod euguero dolore feugiam ilis endiation heniat lum volorer aessequis nulla consequis at wis eriureet nos el ulla feugait, veraestie tion henis dionsecte dunt lut ullaore commodion eummy nostin utet at praessim vel ullametue facidunt nim quis alismod olorer aut inibh euis exer si eum iuscinim ing eugue magna feuis nos nit, venisim doloborem quatum zzril esed tissit iure dolorerat. Ut in vel exer in hendiatem et, sumsandrem essit lam, commy numsandiatum niscipsusto consectem digna conullandiat nosto od dolutat veliquat utat ipit illum nullandre minci etuer sum endre digna feuguerat. Duisci blaore te velisim illa augait dit nullamc onsequis nullandit laorper at. Duissim dolore delisis sectet, sectet la feugue commy nit nos aliquipsum digna faci bla faccum zzrit ea feum do dolenit ametuerci tat iriure eliqui tie core tat am vel ercip estie dunt nismolore exer adiam, venibh elisl iriliquisit lorpero dolenis eniamet lorper sequatummy nim verilit duip et, quisi.

Riverview Ave, Connells Point 2221 Australia

tel

fax

connellspt-p.school@det.nsw.edu.au

9546 1730 9546 3765 9547 1708

FACSIMILE TRANSMISSION TO:

Keith Sharpe, S2 Creative

FROM:

Mrs. A Hewson

DATE:

10th December, 2008

SUBJECT:

Facsimile Standards

FAX No.

02 9594 0531

Dear Parent,

Met la aut accum duissi. Lesectem iureet praessi ea feugait vulput velent nibh ex essi. Quismodolute venibh et iliquam nim qui bla commy nullaoreet eugait vel iliquam ex erat lorperc iduiscin heniamet, vel dolore cor ing eraesed erilisl delit wis num ipsum eugait prat voloreet, quat. Hendre volore do conum eniamet, velit adipisl il dolut prat am, commy nonsequat, sum ing ea feui bla con ulputat.Pat lobortie mod min voluptatum doloreet, sequat, vel dolortie faccumsan ver iuscilit in ent wisi..

Bor suscilit adigniamet eugiat, quat alis et, velisis dolent dolobore vel et nit dolum elent at. Oboreriure commy numsandre dolor sim zzrilit lorperaessis at adipis del il eumsandip ea feu faccumsan ex exero corem augait irilis ad tis del ullummy nullum elit lor ilismolore facilis eum zzril endrerit vendipit aute vero eugue magniscinci ex estie dolobore dunt alit alit ero ex ea facin vel digna consequisl ut lobore dolore dio dolummo loreetue dolestrud doluptatuer sit ea feugiatem dolobor sequi blamcor eetueril et iriuscin heniamet, quatue faccum alis dio et, consequat. Duiscidunt velenibh eugiam adionsenis et augue magnibh erostrud te et inis augait at utpatum acidunt vent velis acilluptat aliquat augue mod euguero dolore feugiam ilis endiation heniat lum volorer aessequis nulla consequis at wis eriureet nos el ulla feugait, veraestie tion henis dionsecte dunt lut ullaore commodion eummy nostin utet at praessim vel ullametue facidunt nim quis alismod olorer aut inibh euis exer si eum iuscinim ing eugue magna feuis nos nit, venisim doloborem quatum zzril esed tissit iure dolorerat. Ut in vel exer in hendiatem et, sumsandrem essit lam, commy numsandiatum niscipsusto consectem digna conullandiat nosto od dolutat veliquat utat ipit illum nullandre minci etuer sum endre digna feuguerat. Duisci blaore te velisim illa augait dit nullamc onsequis nullandit laorper at. Duissim dolore delisis sectet, sectet la feugue commy nit nos aliquipsum digna faci bla faccum zzrit ea feum do dolenit ametuerci tat iriure eliqui tie core tat am vel ercip estie dunt nismolore exer adiam, venibh elisl iriliquisit lorpero dolenis eniamet lorper sequatummy nim verilit duip et, quisi. yours sincerly,

yours sincerly, Mrs. A Hewson, Principal Mrs. A Hewson, Principal

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sub-brand standards

figure 1 — CPPS Parents & Citizens Association

We refer to the Organisations associated with Connells Point Public School as Sub-Brands of the School. The Sub-Brand Identities have been prepared as mastheads to

The Sub-Branded Identities are as follows: CPPS Parents & Citizens Association CPPS Concert Band CPPS Canteen

PARENTS

CPPS P&C letterhead – version 1

maintain the consistant branding of all CPPS materials.

& CITIZENS ASSOCIATION

Riverview Ave, Connells Point  Australia TEL 9546 1730 9546 3765 FAX 9547 1708

CPPS_HDR_P_N_C_2C.JPG

figure 2 — CPPS Generic Letterhead

CPPS Uniform Shop

available suitable for black and white laser printing.

2 CPPS LH Concert Band – colour version

2 Colour versions shown. Black and white versions are also

Riverview Ave, Connells Point  Australia TEL 9546 1730 9546 3765 FAX 9547 1708

CPPS_CONCERT_BAND_HDR_2C.JPG

figure 3 — CPPS Generic Letterhead

Connells Point PUBLIC SCHOOL CPPS CANTEEN

Riverview Ave, Connells Point  Australia TEL 9546 1730 9546 3765 FAX 9547 1708 EMAIL connellspt-p.school@det.nsw.edu.au

CPPS_CANTEEN_HDR_2C.JPG

figure 4 — CPPS Generic Letterhead

Connells Point PUBLIC SCHOOL UNIFORM SHOP

CPPS_US_HDR_2C.JPG

visual standards manual

Riverview Ave, Connells Point  Australia TEL 9546 1730 9546 3765 FAX 9547 1708 EMAIL connellspt-p.school@det.nsw.edu.au

www.s2creative.com.au

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teacher’s and staff fast-track Our philosophy of design is such that standards should be consistent, make life easier, and must be effortless to implement — otherwise our work may not be embraced. To this end we have developed a set of standard Microsoft word template files for easy use by teachers and support staff throughout the school to quickly generate the various required communication pieces. CPPS School and Parents and Citizens templates outlined below.

FILE GUIDE MATRIX COLOURS

REQUIREMENT

ITEM USAGE

USE FILE [NAME]

School Letter on A4 Letterhead – Colour

2 Colour CPPS Letterhead

CPPS_LHS_2C.doc

School Letter on A4 Letterhead – Black and White

BW CPPS Letterhead

CPPS_LHS_BW.doc

School Notice on A5 – Colour

2 Colour CPPS A5

CPPS_A5_2C.doc

School Notice on A5 – Black and White

BW CPPS Letterhead

CPPS_A5_BW.doc

P&C Assoc Letter on A4 Letterhead – Colour

2 Colour P & C Letterhead

P_N_C_LHS_2C.doc

P&C Assoc Letter on A4 Letterhead – Black and White

BW P & C Letterhead

P_N_C_LHS_BW.doc

P&C Assoc Notice on A5 – Colour

2 Colour P & C A5

P_N_C_A5_2C.doc

P&C Assoc Notice on A5 – Black and White

BW P & C Letterhead

P_N_C_A5_BW.doc

visual standards manual

www.s2creative.com.au

NOTES

Document setup is A5, so in print settings, print 2 up on A4

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teacher’s and staff fast-track [CONTINUED] Concert Band, Canteen and Uniform shop details outlined below:

FILE GUIDE MATRIX COLOURS

REQUIREMENT

ITEM USAGE

USE FILE [NAME]

Concert Band Letter on A4 Letterhead – Colour

2 Colour P & C Letterhead

CB_LHS_2C.doc

Concert Band Letter on A4 Letterhead – Black and White

BW P & C Letterhead

CB_LHS_BW.doc

Concert Band Notice on A5 – Colour

2 Colour P & C A5

CB_A5_2C.doc

Concert Band Notice on A5 – Black and White

BW P & C A5

CB_A5_BW.doc

Canteen Letter on A4 Letterhead – Colour

2 Colour Canteen Letterhead

CANT_LHS_2C.doc

Canteen Letter on A4 Letterhead – Black and White

BW Canteen Letterhead

CANT_LHS_BW.doc

Canteen Notice on A5 – Colour

2 Colour Canteen A5

CANT_A5_2C.doc

Canteen Notice on A5 – Black and White

BW Canteen A5

CANT_A5_BW.doc

Uniform Shop Letter on A4 Letterhead – Colour

2 Colour Uniform Shop Letterhead

US_LHS_2C.doc

Uniform Shop Letter on A4 Letterhead – Black and White

BW Uniform Shop Letterhead

US_LHS_BW.doc

Uniform Shop Notice on A5 – Colour

2 Colour Uniform Shop A5

US_A5_2C.doc

Uniform Shop Notice on A5 – Black and White

BW Uniform Shop A5

US_A5_BW.doc

visual standards manual

www.s2creative.com.au

NOTES

Document setup is A5, so in print settings, print 2 up on A4

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title page standards The A4 Title pages have been developed to ensure ease of use with the new identity. (refer figure 1) 14 8 mm

90 mm

File names for A4 Title pages are as follows: 1a_pos_2c_a4_title.doc 2 Colour positive A4 Title 1_pos_K_a4_title.doc

1 Colour Black A4 Title 14 8 mm

Do H e a d e r A c u m e n t Tit le ri a l B o ld 2 0 p t/ 2

90 mm

7pt

Do H e a d e r A c u m e n t Tit le ri a l B o ld 2 0 p t/ 2

7pt

1a_pos_2c_a4_title

1_pos_K_a4_title

visual standards manual

www.s2creative.com.au

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8.0 Applications of the Identity

Deliver to:

ABC Company 1234 High Street Suburbville NSW 1234

stationery suite The Stationery Suite for CPPS includes Letterhead (including sub-brands), With Compliments slip, address labels, envelopes and generic business card.

Riverview Ave, Connells Point  Australia

TEL

9546 1730 9546 3765

FAX

9547 1708

connellspt-p.school@det.nsw.edu.au

with compliments

Connells Point PUBLIC SCHOOL

Dear Parent,

Riverview Ave, Connells Point  Australia

FAX

9546 1730 9546 3765 9547 1708

connellspt-p.school@det.nsw.edu.au

TEL

Riverview Ave, Connells Point 2221 Australia tel 9546 1730 9546 3765 fax 9547 1708 email connellspt-p.school@det.nsw.edu.au

ur Standard

lo CPPS 2 co

Hendre volore do conum eniamet, velit adipisl il dolut prat am, commy nonsequat, sum ing ea feui bla con ulputat.Pat lobortie mod min voluptatum doloreet, sequat, vel dolortie faccumsan ver iuscilit in ent wisi. Unt do odolorem quam dipsusto ea commy nullan ver iureet et praesting euisi. Volenim iusting eu feummy nulla feugait ero commy nisciduis elisl ent augiam, con velisisi esequat, con erat. Gait dolore tie ex ercipsu scillaor ilit ing ercilisim ilismod essed exer iurero dunt init, quam vero consequisi et, quamet, quipit ilit lobore tio etum zzrilla feu feui bla ad tat wiscil iure vullandignim eugiat.

rd ur Standard

lo CPPS 2 co business ca

 Australia ells Point  Ave, Conn Riverview 65 37 95 46 95 46 1730 TEL 1708 47 95 FA X sw.edu.au school@ det.n connellspt-p. EM AIL

Riverview Ave, Connells Point  Australia

CPPS std envelope 1 colour

business ca

v ider i esse qua m

ABC Company 1234 High Street Suburbville NSW 1234

yours sincerly,

Mrs. A Hewson, Principal

visual standards manual

www.s2creative.com.au

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8.0 Applications [CONTINUED] the connells pointer

the connells point public school weekly newsletter 2009

The extensive branding of CPPS also included the redesign of the Weekly Newsletter to Parents that is produced internally by the CPPS School Office.

cpps

This included a Masthead, Cover and standardised Advertising allocation for Advertisers featured in the

THE CONNELLS POINT PUBLIC SCHOOL WEEKLY NEWSLETTER

Riverview Ave, Connells Point 2221

the connells point public school weekly newsletter

outer Wrap.

tel

+612 9546 1730 +612 9546 3765

fa x

two thousand and nine

+612 9547 1708

Welcome to the New Year! nn el th e co

t ls po in

we ek ly sc ho ol pu bl ic

ne ws le

Welcome to 2009 at Connells Point Public School, we are very much looking forward to the New Year!

tt er

dunt euguer ipsusci psumsandigna commy nostrud tat praesti ncipsum illandit nisim digna facil iliqui tatuer in enis nulla feugiam zzrillam ad dolortisit ipismolobore dolute vent ilit il ex eriuscipsum venismolor sequis adit prat, ver siscing ea faccum zzriliquat do dolobor tionumsandit augiat. At, vent am consequ ismolor alisi. Ipit, consenit, velit praesequipis alit utet ipsumsan utpat iriusto odit lutpat, vent venit, sequis eui dolortie modipisis el do etum irit aute ming er aut wis ipissi. It lorting eriurerci te tie corerit ullutpat autpatis adignibh ea facidunt velit ullamet vel delit inissi ea conulla faccumsandit nulla am doluptatum ilit ing eum autatue ver nonsequate modolor periure faci el ute te facil ut accum quis at lobor iriuscin

Orper sumsan vercips uscidunt wis aliquis accumsandit et nullutpat elestrud eugue et lan venim aut venim ea adipsustis eril et ing esecte te feugait nonsenis ea facil il essed magnibh enim dit utat, quisciduip et, consequatin hent ad molor ing elesed tisis enibh elesseniam aliquip elesectetuer am dip exero od tet volum do dolorper se tionsequisit vero consendigna augiamet vel ulpute eugiam, velit diam iure duismod dolorem qui bla feum esto consent nosto delenit augait iriusci blam dunt ilit in henissit nos aut alit enibh enibh euis adipsusci erostin cipismod tis dio dunt nis niscilissit autpatu eraessequam, volessecte dolore modionsectet la faccummod ex et nim iriure mincill ummolutat. Ting esequi etuercin verilit veliquat summodo,

Mrs. A Hewson, School Principal

annual Year 6 fete

P & AD WRA

www.s2creative.com.au

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Dates to Remember 2008/9 Term 4

[ 2008 ]

5 December

K Cupcake day

10 December

Volunteers Thankyou Lunch

11 December

Y6 Fete

12 December

Student Reports Distributed

12 December

Community Carols Night

15 December

Presentation Day â&#x20AC;&#x201C; Y3 - Y6 1.30pm

16 December

Y6 Farewell

18 December

Picnic Day

19 December

Last Day of Term

Term 1

[ 2009 ]

27 January

Teachers Return

28 January

Students: Y1-6 Return

29 January

Kinder Students Return

DES IGN:

P & AD WRA

DES IGN:

ATIV S2 CRE

richard th Hurstville Email. 511, Sou PO Box

ic es

COVE R

ham d Lang 131 Richar 264 rs 0408 sfitte Mob. rs & Ga

L14695 , Draine mbers 235 â&#x20AC;˘ Lic No. om ed Plu pond.c 111 047 m@big NSW 2221 ABN 40 langha

Licens

ng se rv

COVE R

pa in ti

P & AD WRA

eativ www.s2cr

e.co m.au

ATIV S2 CRE

eativ www.s2cr

e.co m.au

COVER & AD WRAP DESIGN: S2 CREATIVE

007 091 6 265 4 & 040 4 P: 954 8 356 789 .net M: 041 hop ick@ gps et e: patr OP.n w.G PSH w: ww

9546 2654 0418 356 789 & 0404 007 091 patrick@gpshop.net www.GPSHOP.net COVE R

P: M: e: w:

COVER & AD WRAP DESIGN: S2 CREATIVE

COVE R

P & AD WRA

DES IGN:

ATIV S2 CRE

www.s2creative.com.au

e.co m.au ATIV S2 CRE

pty ltd

DES IGN:

P e&pavin til

eativ www.s2cr

RST EAKHU g

eativ www.s2cr

e.co m.au

Our Year 6 will be conducting consequisisl utatet volor sis elent landiatem volorper alit adignim dolortisi tionsequis exer iurerci llamcon umsandrem ad tionsed molorperat. Duisim et lut lamet do et, quat.

visual standards manual

www.s2creative.com.au

PAGE 22

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exterior signage

PAGE 23

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A5 Award Cards

8.0 Applications [CONTINUED]

Excellence

Democracy

Respect

Aiming to achieve your personal best in all aspects of school and community life

Accepting and promoting the rights, freedoms and responsibilities of being a school and community member

Having regard for yourself and others, and accepting the right of others to hold different opinions

Achieve and maintain high learning expectations Reach personal best performance Challenge yourself Persist through challenges and difficulties in learning.

values in action the CPPS Values in Action Reward system recognises appropriate behaviour favourably with Award Cards

Responsibility

A CPPS initiative to develop well-rounded children, Ha rris

o n S ha

rp e

and Merit Certificates, Principals Awards & a Trophy.

Respect the rights of others Be fair in decision making Listen to and encourage the opinions of others Accept group decisions

Being accountable for your individual attitude and actions, reflecting on the consequences for you, others and the environment Learn all you can Follow school rules Look after property and the environment Demonstrate self discipline

Integrity Being consistently honest and trustworthy, truthful in your words and sincere in your actions

Ha rris

o n S ha

rp e

Display good manners Treat others how you wish to be treated Take care of others’ property and feelings Listen to the views and opinions of others

Cooperation

Working together to achieve common goals, providing support to others, and resolving problems peacefully Work with others to achieve goals and solve problems Accept group rules for learning and playing Be a team player Be considerate of the needs of others

Participation

Ha rris

Being a productive individual and group member, having pride in and contributing to the quality of school and community life

o n S ha

rp e

Display concern for the feelings of others Treat people with courtesy and kindness Take care of the school and natural environment Be kind to people who are not your friends

Fairness Being committed to the principles of fairness and opposing prejudice, dishonesty and injustice Include others in your games Take turns and listen to others Display good sportsmanship at all times Accept other people and their backgrounds

Contribute to class and school activities Have a go and don’t be afraid to make mistakes Be supportive of the efforts of others Accept roles in group activities

Be truthful in what you say and do Tell the truth regardless of the consequences Deal with others’ money and property honestly Do your own work

Care Caring for the wellbeing of yourself and demonstrating empathy, consideration and thoughtfulness for others

A3 Posters for class rooms to reinforce CPPS Values ipation partic

excellence

respect

ues l a v y t i ommun c social values personal values valuesin action

r democ

Merit

Award a w a r d e d t o:

teacher:

cooper

responsibility

Harrison Sharpe date :

feb 2009

valuesin action

ac y

ation

integrity

care

tion in ac values

fairness

valuesin action PAGE 24

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INDEX

Concert Band Identity and Music Stand Covers

School Caps

Metal Badges

visual standards manual

www.s2creative.com.au

PAGE 25

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INDEX

8.0 Applications [CONTINUED] 75th anniversary celebrations The Re-Brand of Connells Point Public School

1936

was to a large extent driven by the occasion of the 75th Anniversary which was a very proud moment for the School and a wonderful

Dinner Programme

achievement. S2 Creative were also responsible for managing the promotion of this prestigious

1934

Event, developing graphics for use throughout the

75 t h A n n i v e r s a r y

commemor ative yearbook

Promotion, Merchandising, Dinner programmes, Presentations and Open Day Celebrations.

75 t h A n n i v e r s a r y progr amme

schedule of ev ents

Tickets 1934

7:00 pm

arrival

7:25 pm

welcome Mrs Sue Szalay, President, cpps p & c association

n 75th A n comm

i v ee

ativ emor

dinn

Button Badges CON NE L

speeches

2009 ugust, room ay 8 a gr ange rd tu a S lu C b~ es u g whe n ~ ea ge L St Geor whe re ~ AM 12 PM > time ~ 7

NT PUBL POI IC LS

CA TIO

CEL

Mrs Poppy Kostantakis, President, cpps school council

8:45 pm

main course

9:45 pm

speeches

10:15 pm

dessert

10:45 pm

band â&#x20AC;&#x201C; size is important

12:00 am

finish

Mr David Roffe, Former Teacher at cpps Mrs Anne Hewson, Principal cpps

(during dessert PowerPoint presentation to run)

Please note timings are indicated as a guide

entrĂŠe

8:15 pm

The Hon. Robert McClelland, Attorney General, Federal Member for Barton, Former Student at cpps

AT I

7:30 pm

i rsary

OL HO SC

Commemorative logo

75 YE A R S IN

Commemorative Yearbook Cover PAGE 26

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INDEX

Commemorative Newsletter

Concert Band Programme

proPS Ba nd e r the CP uld lik t day fo ople I wo a grea helped a few pe It was e o ar wh d there ce pa rents gram an rform an ly, the the pe k. Fi rst r g fo an in th ag to cour ch ild ren rm s, en e their s to in un ifo prepar memb er em out nd th ba g tti ng by fit tin and ge e tic ac ls. home pr tutoria sh irt ls and w ba nd rehea rsa ou r ne di ng , sig ned ol bran tive de PS Scho new S2 Crea new CP for 40 e o th log of y er t Ba nd as pa rt ex pertl nc re Co we as a ich for the as well e vers wh tim co sta nd knell in the mu sic len Crac o shot M rs He pe als ar by Sh y. de ma e da Keith ring th ance. nd s du perform th re e ba of the photos

Concer† Programme

the ming at y pe rfor ians were lous da usic d a fabu e ye ar, our m s an d each ha s rm th band ce . ance of nd unifo of our pe rfor m rt in their ba the pe rfor m an l three 2n d, al eing the first the pa are for y July e looked ed them prep fe st. B hursda T on nd t ry ba as ve lp L E he ga di ne rvou s. es that 57 20 09 en beit a ta d ne r famili out of nd to thei al W ith 52 e nior Ba rform. ring th excited a credit The Se conside xt to pe er was was ne rnout, d news pe rfor m alt hy tu or Ba nd ta lk an

anza st bon e f d n a b

from msar ian nd a Se mb ers and Li ba nd me Savid is su red all Benson M ar y shop en . Jenny ar rm ifo we to dent s ou r un s re ady rv ise stu a nd sh irt to supe had ba helped s done ue s ha t Boyton for the M r Sk and Do s y. nd da ba the g th re e du ring epar in t job pr ye ar. e th br ill ian ce of who dent s rform an the stu first pe rm an ks to is perfo all , th y for th ba nd Last of be re ad severa l ha rd to forget nted oi n’t worked ca sapp mely di and we tre ex ce to illan were ce due s who rform an d to memb er the pe forwar ng ng ssi ki mi loo about is now er yone ye ar. tor in the ne ss. Ev na er di lat or ance s ba nd co perform ni ngs — Rob Jen

ni y he pep The Se ough a prett nt ly. A there ation en , it was ol re ce st and s motiv at scho proon stage Band ard wa rmed fir icator ill ne ss om s. Gold aw nd perfo ou nt of ld ing ro the adjud ot her us Ba nd’s ts am the ho nior Ba again , ded an sto. Lo tion in e Ju nior . Once mb er Ju ar gu th ce ipa me aw th an of tic re on wi rm an and d Ou r 30 played rvou s p perfo rents we tch an dback d ne to pa wa fee an a d of d d r s cu se me an va luable of prou eat fo was lot very fo e to co , lot s some gr t. ed some nd was ! Again took tim ceived suppor of vid The ba . We re pa rents r GOLD eciated plent y rm ance or tive anot he ch appr r with of supp ou r perfo t adjud icato lend mu happily y lif ted ha nd to Kr ist ian nd fes d It Ba . an e nd th is re all nd th up. W ith Le ah e ba ce Ba s next k from ement. lf of th rforman Ba nd wa s ex perienc e feedbac improv young on beha The Pe rm ance oup of award r futu re a ter m’ th ed Perfo iastic gr ide as fo d their st GOLD ppy wi th on ly y form enthus ers ha wi Ha wl ou r fir an . mb d ne d ry ch r an me cte su once s, br ua colle ba nd mb ers Ou e how ra ised memb er since Fe Ba nd me eat to se toge ther, d be en so fa r just 21 A fab was gr mu sic e Ju nior e ba r ha er. th w ve come th , rli ne d ha ce ea s g an an n playin r them Skue s’ ard wo mu sician perform fo r aw t ic M bl ou ld t on Go st pu cu s day. work cu their fir e se cond incredible fo ol. r the to scho with th th ard fo again LD aw re tu rned ance wi perform th ird GO ctice ulou s to ou r rning pra tic ! the mo on , led re ec sta cti Band: we re ior s di er Jun nd me mb The ba

nior The Ju

Bandfest supplement for Newsletter

PAGE 27

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