SERA SAAD DESIGN 2020 PORTFOLIO
ABOUT ME
CONTENT
CORPORATE PORTFOLIOS: THE GLOBE JUMPERS ROUND THE CORNER
PERSONAL PORTFOLIOS: CHEF RUBY ARCHITECT MMJ
FOOD BRANDING & PACKAGING: SERA SAAD
OHANA SPACE
DESIGNER
EVENTS: A designer with an Architecture and Urban background. I have always enjoyed visualizing concepts, infographics, creating presentations, and branding design. My university projects have always had a compelling visual dimension to them. I have also been providing design services professionally since 2014. In the past few years, I have used my eye for design paired with my knowledge in Urban Design and Architecture to create maps for the cities I visit and live in. I have also joined a team of creatives at Round the Corner cultural space in order to use my skills for cultural community and social based projects. I hope you enjoy scanning through the pages below, as much as I have enjoyed working on them. Sincerely, Sera. Mobile:
WOMEN IN THE SPOTLIGHT YOGA RETREATS & WORKSHOPS
LOGOS: UCME - YOGIVENTURES - COUNCIL COFFEESHOP
MAPS: ACHRAFIEH, BEIRUT
PRESENTATIONS Email:
Area:
OMRAN'19
CORPORATE PORTFOLIOS
MONTREAL, CANADA
2019
THE GLOBE JUMPERS CLIENT: The Globe Jumpers TYPE: The Globe Jumpers is a humanitarian and adventure travel movement founded in 2012 in Montreal, Canada. A travel sharing platfrom aimed at sharing adventure photographs, the founders use their social media exposure to advocate for various humanitarian projects all around the world. JOB: The Globe Jumpers needed a presentation document that can help showcase their vision, mission, and their operational process. The beautiful travel pictures provided by the clients inspired a magazine layout design with emphasis on highlighting pictures, making it visually compelling.
COVER PAGE (PICTURES BY THE GLOBE JUMPERS PAGE)
CORPORATE PORTFOLIOS
ROUND THE CORNER CLIENT: Round The Corner TYPE: Round the Corner is a cultural hub joining a design office, event space and residential apartments. The hub advocates for sustainability and environmental issues, and is aimed and building a network of like minded-people. JOB: Joining the Round the Corner team in 2019, my role was to help develop the concept behind the space's vision. As a first step, a short presentation was created to break down the team's mission and promote the spaces available in the hub.
BEIRUT, LEBANON
2020
PERSONAL PORTFOLIOS
CHEF RUBY CLIENT: Chef Ruby El Chaer TYPE: Ruby is a young enthousiastic chef with fresh ideas for the future of the culinary world. JOB: To create a portfolio type resume that matches the chef's young and fresh character.
DUBAI, UAE
2018
PERSONAL PORTFOLIOS
ARCHITECT MMJ CLIENT: Architect MMJ TYPE: An established architect.
JOB: Collecting MMJ's project and creating a portfolio to showcase all the good work she has done over the years.
BEIRUT, LEBANON
2020
FOOD BRANDING & PACKAGING
BEIRUT, LEBANON
2018
OHANA KITCHEN
LOVE MUGS // 7,000 LBP HOT CHOCCY oat milk brewed with organic cacao
COCONUT LATTE espresso shot, coconut milk, toasted coconut
CLIENT: Ohana Space TYPE: Ohana Kitchen is an organic and vegan health-bar by Ohana yoga space. The brand promotes maintaining a healthy and holistic lifestyle.
POWER SMOOTHIES S
LAVENDER LATTE
NUTTY CHOCOLATE // 7,000 LBP
MATCHA LATTE
banana, your choice of our signature homemade peanut or almond butter, chia seeds, cacao powder, almond milk, agave nectar
matcha green tea brewed with coconut milk
GREEN WARRIOR // 8,000 LBP cucumber, spinach, kale, mint, , mango, spirulina, coconut nectar
AÇAI FUEL // 8,000 LBP acai, banana, mixed berries, vanilla, almond milk
espresso shot, oat milk, lavender infused maple syrup
DIRTY MATCHA matcha latte with a shot of espresso
GOLDEN MYLK coconut milk, turmeric, cinnamon, ginger, cardamom, black pepper, cayenne pepper, maple syrup
CAPPUCCINO LATTE
Fresh Banana - 500 LBP Flaxseeds - 500 LBP Fresh Pomegranate - 500 LBP Sunflower Seeds - 500 LBP // 5,000 LBP Fresh Strawberries- 500 LBP Pumpkin Seeds - 500 LBP Coconut Chips - 500 LBP Homemade Granola - 1,000 LBP ESPRESSO Goji Berries - 500 LBP Homemade Sweet Nuts - 1,000 LBP AMERICANO Cacao Nibs - 500 LBP Peanut Butter - 1,000 LBP FRENCH PRESS Bee Pollen - 500 LBP Almond Butter - 1,000 LBP Hemp Seeds - 500 LBP Cashew Butter - 1,000 LBP Chia Seeds - 500 LBP Espresso Shot - 1,000 LBP
ARTISANAL COFEES
JOB: Branding design and packaging of the Ohana Kitchen products, complementing the Ohana Space concept,and designing packaging that's attractive and cost efficient. The choice of glass mason jars was used to preserve food quality, promote local products, and use materials that can be re-used to reduce waste and single-use materials like plastic.
BOTANICAL CHAKRA TEAS // 3,000 LBP
GOURMET TOASTS
MULADHARA - Root Chakra
BEET HUMMUS //12,000 LBP
SVADHISTHANA - Sacral Chakra
beet hummus, avocado slices, fresh thyme, hemp seeds and homemade pesto drizzle
MANIPURA - Solar Plexus
AVO MASH // 12,000 LBP smashed avocado, tomato bruschetta, baby rocket and sweet balsamic drizzle
ZAATAR FILLER // 9,000 LBP
cinnamon, candied ginger, cloves, hibiscus, raspberry leaf lemongrass, peppermint, cloves, orange peel, spice mix fennel, chamomile, cardamom, lemon peel, anise
ANAHATA - Heart
cinnamon, hawthorn, hibiscus, rose, melissa
VISHUDDHA -Throat
licorice, sage, peppermint, mallow, orange peel
our homemade zaatar mix (zaatar, goji berries, walnuts, sunflower seeds), cherry tomatoes and fresh mint
AJNA -Third Eye
NUT BUTTA // 9,000 LBP
SAHASRARA – Crown
your choice of our signature homemade nut butters topped with your choice of fruit or homemade chia jam and your choice of superfood + Nut Butters (peanut, almond, cashew) + Fruit (banana, strawberry, pomegranate) + Chia Jam (mixed berries, mango) + Superfood (coconut chips, cacao nibs, bee pollen, hemp seeds, chia seeds, flaxseeds, sunflower seeds, pumpkin seeds
**If you can’t decide on one, mix it up and go 50/50 with your two faves // 12,000 LBP *Served on sourdough or gluten free bread
outstraw, rosemary, lavender, melissa, schisandra chamomile, lavender, linden, rosemary, lemon peel
save room for dessert! // check out our display fridge and main board for more goodness //
GINGERBREAD ALMOND BUTTER 300 g
HAPPY HOLIDAYS!
WOMEN IN THE SPOTLIGHT
BEIRUT, LEBANON
2020
WOMEN IN THE SPOTLIGHT SATURDAY MARCH
07
Yoga by the Terrace Slime-Making Workshop
*Registration needed
with Patricia Eckhoff from Nest Art and Crafts
11.15
CLIENT: Round The Corner CLIENT: Women in the Spotlight is an event hosted by RTC to celebrate women initiatives on International Women's Day. JOB: As part of the RTC team, I worked on the full branding for the event: creating a logo, posters, and posts for social media accounts.
EVENT EVENT SCHEDULE SCHEDULE
For Info & Registration: 01 44 88 44 (from 11.00 to 18.00 hr) or 03 97 26 71 for calls or whatsapp
08
12.15
*Registration needed
Canvas Bag Decorating Workshop *Registration needed
with Batoul Hakim from Savvy Element
with Patricia Eckhoff from Nest Art and Crafts
12.30
14.30
TO
14.00
TO
“Zyara” Film Screening & Discussion
Drinks & Snacks at The Corner Bar
with Maya Terro from Food Blessed
with Muriel Aboulrouss & Denise Jabbour from Home of Cine-Jam
with Round the Corner Team
18.30
20.00
18.00
TO
Yoga by the Terrace
TO
20.00
*Registration needed
Squishies Painting Workshop
with Batoul Hakim from Savvy Element
with Patricia Eckhoff from Nest Art and Crafts
12.30
14.30
*Registration needed
with Patricia Eckhoff from Nest Art and Crafts
11.15
TO
12.15
TO
14.00
TO
07
from 18.30 hr to 20.00 hr
Round’ The Corner
Cultural and Creative Space
ZYARA
22.00
Natural Cleaning Product Workshop *Registration needed
Planting Workshop
TO
SATURDAY MARCH
15.30
Food (Waste) For Thought
17.00
SUNDAY MARCH
TO
Natural Face Cream Workshop
15.30
MURIEL ABOULROUSS is an award-winning cinematographer/filmmaker from Lebanon. Her numerous cinematography credits include multiple award-winning documentaries, films and web series. “Zyara” the award winning doc web series is her latest creation, in partnership with Denise Jabbour, signed by their humanitarian Arts association: Home of Cine-Jam. Muriel's biggest passion is teaching. DENISE JABBOUR is an award winning Creative Producer from Lebanon. After a few years of working as an agency producer in Dubai, She came back to Lebanon & worked on numerous award winning projects. In 2014, she produced “Zyara”, the award winning doc web-series, in partnership with Muriel Aboulrouss as the first creation of their Association “Home of Cine-Jam”. As part of “Women in the Spotlight” - Round’ The Corner will be screening Zyara with Yasmina Audi / Zyara with wadad Halwani / Zyara with Gina Halik / Zyara with Hayat Fakhoury / Zyara with Yasmina Ali
Talk by Ninurta Beirut
Men & Women in a Box
Screening of “Once Upon A Time In Beirut”
Drinks & Snacks at The Corner Bar
with Hala Aljeraatli, Mona Zitani, Basma Khalil
with Anthony Keedi from Abaad
with Nadi Lekol Nas In loving memory of director Jocelyne Saab
with Round the Corner Team
15.30
17.00
18.30
20.00
TO
16.30
ALL WEEKEND LONG WORKSHOPS
TO
18.00
TO
20.00
Photo Exhibition by
Women in Music
Jad Ghorayeb Ieva Saudargaite Jessica Ghoul Gregory Buchakjian
The Corner Bar
Curated by DJ Tash
by Round the Corner
Mirna’s Corner Shop by Round the Corner
TALKS
STANDS
EVENTS
TO
22.00
Carla’s Garage Sale Stack Jewelry Greenshift Leb Savvy Element Shatila Studio Borderless NGO Creative Factory Black Odalisk
KIDS
Followed by a discussion with the Zyara makers and their heroes!
EVENTS
YOGA RETREAT EVENT POSTER FOR "OHANA SPACE"
BEIRUT, LEBANON
2019
EVENT POSTER FOR "YOGIVENTURE"
EVENTS
BEIRUT, LEBANON
2019
LOGOS
JEDDAH, SAUDI ARABIA
2019
CLIENT: UCME , A SAUDI ARABIA-BASED MECHANICAL & ELECTRICAL CONTRACTING COMPANY
LOGOS
BEIRUT, LEBANON
CLIENT: YOGIVENTURES ADVENTURE MOVEMENT
2019
CLIENT: THE COUNCIL COFFEESHOP
MAPS
ACHRAFIEH, BEIRUT CLIENT: Personal Project TYPE: As part of a personal project, that started as a university project. The project uses my Urban Design background paired with my visual and graphic design interests to create walking tour maps for the city of Beirut. JOB: Trace, Sketch, and Illustrate maps for walking tours around the city of Beirut, Lebanon.
BEIRUT, LEBANON
2019
PRESENTATIONS
BEIRUT, LEBANON
2019