Contents
Table of Contents 3. Logo Description 13. Web banner 4. Logo Break Down 14. Aircraft 5. Inspirations 15. Other Suviours 6. Typography 16. Billboard Inside 7. Lock up 17. Billboard Outside 8. Color Swatches 18. Advertistments 9. Do’s and Dont’s 19. Billboard Outside 2 10. Websites 20. Logo Versions 11. Mobile Applications 12. Stationary
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Logo Description
Magyar Legi is proud to say that it’s the best airline in Hungary. The design for the company was executed by inspiring tourist attractions and the religion of the country. The biggest attraction in Hungary is the chain bridge with the lions on each side. The Hungarian shield is inspiration as well. The religion is mostly roman catholic so the cross is on the shield and also the crown is on the shield. I combined all three symbols of Hungary into this airplane logo. As for the title of the airline it’s Hungarian Air in Hungarian language. The colors of the logo are the Hungarian colors based on their flag.
Magyar Légi
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Logo Breakdown
This seperates all the parts to the logo in the simplest way.
Crown Motif
Shelid Motif
Reglious Cross
Lion Motif
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Inspiration All of these images are what I was inspired to incorporate into my logo. My logo composes all of these elements of Hungary.
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Typography
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Logo Lock-up The lock up on the left describes the spacing of the logo. The lock up on the right describes spacing around the logo that cant be interupted. I used the crown for the spacing.
Maygar Legi
Magyar Legi
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Logo colors This grid is compiled of color variations and do’s and dont’s of color versions. Left top- Black And White Top Right- Color version Right- CMYK Rest of the colors are off and arent right
Orginal
Maygar Legi
B&W
Maygar Legi
CMYK
Maygar Legi
Maygar Legi
Maygar Legi
Maygar Legi
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Logo Do’s and Dont’s This grid is compiled of things that shouldnt be done to this logo. On the left there are two examples of the orginal logo and two size modifactions. Large and small.
Magyar Legi Magyar Legi
Magyar Legi Magyar Legi
Magyar Legi
Magyar Legi Magyar Legi
Magyar Legi Magyar Legi
Magyar Legi
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Website Websites were designed to be user-friendly and Sophisticated Left (Interface of booking a flight.) Bottom Right (Websites homescreen)
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Other sites
Apple Ipad
Cell Phone Application
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Stationary
Magyar Légi
123 Everywhere Avenue, Suite 000, City, St 00000 123 Everywhere Avenue, Suite 000, City, St 00000
p +3613363060
f
p +3613363060
Hagyomány az égen Hagyomány az égen
3614505298 f
3614505298
Szabinabako@gmail.com Szabinabako@gmail.com
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Stationary
Top right- Envolope for company Bottom left - webbanner ad.
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Aircraft
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Other Signature Items Right- Free coffee on all flights. Bottom Left- Addias sponsoring Magyar Legi
15
Advertisment in a Airport
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Outside Billboard
Billboard was deisnged to stand out from other ads. I used my secondary symbol, which is my like with text on it. I am not sure about the FLY yet. The buildboard has to much on it at first.
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Airline Advertisments Theses are print ads that are around cities,and public places on buildboards.
Magyar Légi
Magyar Légi
Hagyomány az égen
Hagyomány az égen
Come discover the treasures of Hungary. Fly with us, Magar Legi. www.Magarlegi.com
Come discover the treasures of Hungary. Fly with us, Magar Legi. www.Magarlegi.com
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Advertisment Outside
18
Logo Versions The companies logo has came along way. Theses are examples of works in progress to come up with the logo in the end.
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Logo Versions
Magyar LĂŠgi
Magyar LĂŠgi
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Magyar Legi