W.E. Women Magazine. // Issue 6

SHATTERING BARRIERS, BUILDING FUTURES

How Nour Hachem and Build A Dream Are Reshaping Canada’s Workforce

Contributors A Note

from our Managing

Editor

BREANNE

GREG

SABINE

CONTRIBUTORS

JESSE ZITER

TREVOR

ANTHONY SHEARDOWN

ANNA

MACKENZIE

Welcome to the W.E. Women side of our very first Tumbler Issue! We are turning the spotlight on the women who are shaping the present and defining the future of Windsor-Essex. In these pages, you’ll meet the fearless, the trailblazers, and the visionaries—women who are making waves in business, culture, and beyond. The Drive is celebrating women who are not just making a difference—they’re reshaping the future. These women show us all what it means to be bold, determined, and unapologetically themselves.

Our goal is simple: to inspire, connect, and empower. These pages are a celebration of the women who aren’t waiting for change—they’re making it happen. This issue is about more than just individual success—it’s about the community we’re creating together. These are the women who uplift others, collaborate across industries, and contribute to the growth and vibrancy of Windsor-Essex.

We hope these stories inspire you to take the next step in your own journey, whatever that may be. Let’s keep celebrating, supporting, and empowering the incredible women who make Windsor-Essex a place to watch, to grow, and to thrive.

Thank you,

Breanne McGinty Managing Editor

Breanne McGinty

Building Dreams Breaking Barriers &

Despite progress toward gender equality, male-dominated industries— such as STEAM, construction, and manufacturing—continue to present barriers for women and gender-diverse individuals.

By Layan Barakat

According to Statistics Canada, while women made up 31% of STEAM postsecondary graduates in 2021, only 21% were employed in STEAM occupations. Similarly, women held just 24% of energy sector jobs and earned an average of 85 cents for every dollar earned by their male counterparts.

In 2014, Nour Hachem saw a glaring gap in opportunities for women in skilled trades, STEAM, emergency response, leadership, and entrepreneurship, and she wasn’t willing to let it go unnoticed. Inspired by her mother, who navigated a male-dominated industry with

Photos by Trevor Booth & Supplied Images

Build a Dream also emphasized the power of empowering others and creating supportive, welcoming spaces.

resilience, and driven by a desire to create real change, Nour launched what would later become a national movement. Sitting at the intersection of workforce development and gender diversity, Build a Dream was more than just a grassroots initiative— it was a mission. “We started with a single career expo to bridge the awareness gap, and from that first event, the momentum grew into something bigger than we could have ever imagined,” Hachem recalls.

Although it began as a regional effort in Windsor, Ontario, it quickly gained traction, expanding into a national organization dedicated to equipping young women with the confidence and skills to explore new pathways. In 2024 alone, the organization connected with over 4,110 students, with 82% exploring careers they had never considered.

Over the years, Build a Dream has evolved, introducing innovative programs like the Virtual Reality Career Discovery Incubator founded by St. Clair College and facilitated in partnership with Zion Robotics &

Controls Inc. This incubator provides students, apprentices, and community members with hands-on experiences, immersing them in career exploration through advanced VR simulators and workstations. “With industry-standard equipment, real-time feedback, and collaborative projects, we’re bridging the gap between theory and practice, preparing the next generation for success,” she says.

Like any endeavour, Build a Dream faced its share of obstacles. From securing funding to shifting deeply ingrained hiring biases, the road was anything but smooth. “There were moments of doubt, but I kept reminding myself why we started. Every girl deserves the chance to explore careers free of societal biases,” Hachem states. “We built strong partnerships with industry changemakers, identified gaps, and created innovative solutions to fill them. By maintaining a growth mindset and staying curious, we’ve tackled workforce issues in ways that are both creative and impactful.”

The original vision of Build a Dream was clear:

It’s about strengthening industries, driving innovation, and addressing labour shortages

introduce young women to careers where they were underrepresented. But in the past decade, that vision has expanded. Today, the organization doesn’t just introduce career paths— it ensures that the workplaces these young women enter are inclusive and supportive.

“We now offer mentorship programs, skills development initiatives, and employer training to ensure these industries are welcoming environments where women can thrive,” Hachem explains. One particularly full-circle moment was Build a Dream’s partnership with the Millwright Regional Council on

their Introduction to Millwrighting Program. “Back when I worked in employment consulting, I helped develop programs to recruit more women into skilled trades like millwrighting. Seeing the Millwright Council’s initiative expand across the province, including Windsor, and knowing we played a part in its impact, is deeply personal.”

Over the past ten years, Build a Dream has achieved significant milestones, highlighting its impact on young women across Canada. The organization has engaged with over 67,000 attendees through its events and partnered with more than 500 organizations to create opportunities for young women. It has secured

critical funding through grants such as Women in Skilled Trades (WIST), Women and Gender Equality (WAGE), and the Union Training & Innovation Program (UTIP). Additionally, Build a Dream launched the You’re Hired! Roadshow, a national initiative designed to support career entry by connecting industry leaders, employers, and skilled professionals with talent in six cities across the country. Attendees can receive career coaching and skills assessments while also engaging in hands-on demonstrations in a custom-built career trailer.

Dora Strelkova, one of Build a

her to join her high school robotics team. That decision set her on a path toward engineering, proving that early exposure to skilled trades and STEAM fields can be life-changing.

“Build a Dream also emphasized the power of empowering others and creating supportive, welcoming spaces,” says Dora. “This mindset continues to guide me, whether it’s pursuing a master’s degree in a different field from my undergrad or diving into my biggest creative endeavour yet— my YouTube channel (@strelkomania). At my core, I’m driven by a passion for teaching, lifelong learning, and

for Build a Dream participants. “With Windsor playing a key role in Canada’s transition to electric vehicles and advanced manufacturing, we’ve worked with industry partners like NextStar Energy, Stellantis, Magna, and St. Clair College to ensure women are part of this transformation,” she explains.

Given this growing demand for a skilled workforce, Build a Dream is excited to host their “You’re Hired! Roadshow” event in Windsor this fall, where industry leaders, employers, and job seekers will gather to create pathways to success. “This isn’t just

Dream’s early participants, speaks to the program’s lasting impact. A decade ago, she attended a Career Discovery Expo where she won a raffle for a spot in Build a Dream’s first Skilled Trades camp. Growing up, she had some experience helping her dad with repairs, but the camp opened her eyes to new possibilities. “I went in uncertain but left with a newfound confidence, a better understanding of how to fix things myself, and a realization that I could pursue a hands-on career—one that didn’t have to keep me stuck behind a desk or in a cubicle,” she recalls. The experience introduced her to woodworking, CNC machining, home electrical wiring, and pipe fitting, ultimately inspiring

helping others see their potential.”

While Build a Dream has expanded across Canada, Windsor remains its heart and soul. “This is where we piloted our career expos, built foundational partnerships, and developed programs that would later scale nationally,” Hachem says. “It’s where we still host our annual International Day of the Girl Breakfast, presented by St. Clair College, which brings together local leaders, industry influencers, and change makers, to discuss the unique barriers women and gender-diverse individuals face in our community.”

The Windsor-Essex region, known for its manufacturing and skilled trades sector, has provided real opportunities

about networking—it’s about career entry, exploration, and upskilling. We’re empowering participants to connect, learn, and advance in their fields.”

Another major milestone was the grand opening of Build a Dream’s new headquarters last fall. “For four years, Valiant generously let us use their space. But, having our own dedicated headquarters strengthens our ability to serve the community, expand our programming, and create even more impactful career pathways.”

Despite tremendous progress, there is still work to be done. Some industries remain resistant to change. “We’ve encountered pushback from those

who question the need for targeted initiatives,” Hachem acknowledges. “But when you lead with data and impact stories, it becomes clear that diversity isn’t just about equity— it’s about strengthening industries, driving innovation, and addressing labour shortages.”

Scaling Build a Dream nationwide has also required careful navigation of regional differences. “Every province has its own education system and workforce challenges. The lesson we’ve learned is that while the barriers may look different, the need for gender diversity and workforce development is universal.”

Leading an organization while raising a family is no easy feat, but motherhood has only deepened her leadership skills for Hachem. “It’s given me perspective, patience, and resilience. It’s also reinforced why this work matters—because I want my children, and all young girls, to grow up knowing they can pursue any career they dream of.”

Her leadership philosophy is rooted in adaptability and purpose. “Resilience comes from surrounding yourself with the right people, staying true to your mission, and being willing to pivot when necessary. During the pandemic, we had to transition to virtual programming almost overnight. It wasn’t easy, but it ensured we could continue supporting young women when they needed us most.”

Looking ahead, Build a Dream has big plans. “We’re expanding our mentorship programs, launching new skills training initiatives, and hosting our annual Dream and Build conference for skilled tradeswomen. We’re also developing partnerships

to offer wraparound career support services for women in skilled trades, ensuring they have the resources to succeed.”

The conversation around gender balance in the workforce has come a long way since Build a Dream’s inception, but Hachem knows there’s still work to be done. “We’ve seen major shifts in how industries approach diversity, but true equity requires continuous effort. We won’t stop until every woman knows she belongs.” This campaign for change was recognized

in 2024 and previously in 2022 by the Women’s Executive Network (WXN) when Nour was named one of Canada’s Most Powerful Women: Top 100. The award celebrates a distinguished group of bold leaders who have made an impact on industries, companies, and communities across Canada.

Through passion, persistence, and purpose, Nour Hachem has turned Build a Dream into a force, and as she looks toward the next decade, one thing is clear—the dream is only getting bigger. WOW

CreateWhere You Belong

Create Where You Belong

Canadian

A Lasting Ink-pact

Brenna Gosselin are on a mission to empower breast cancer survivors

By Layan Barakat

We want to help anyone who needs areola tattoos for confidence and comfort—whether for breast cancer recovery, gender affirmation, or purely cosmetic reasons. Our goal is to help people feel confident in their bodies.

For many breast cancer survivors, remission is just the beginning of their journey—reclaiming their life and identity post-treatment is an ongoing process. Madison Young and Brenna Gosselin, tattoo artists from Windsor’s Lighthouse Studio, are helping survivors navigate this chapter through their artistry. Specializing in realistic areola tattooing, they provide an invaluable service for those seeking to restore their bodies and confidence after mastectomies.

For many, this is the final step in feeling like themselves again.

Brenna’s passion for tattooing started in childhood with a deep appreciation for the arts. “Ever since I was a little girl, I’ve been drawing and painting,” she shares. Her path took a defining turn at 17 when she got her first tattoo. “I knew instantly that this was what I wanted to do.” After years of honing her craft, she secured an apprenticeship at 19 and launched her career as a professional tattoo artist.

Madison’s journey into tattooing came through an unexpected connection. “I was at an art market at the WFCU Centre when Brenna approached my booth,” she recalls. Recognizing Madison’s potential, Brenna introduced her to Lighthouse Studio. “It felt like fate—I’m forever grateful to Brenna.”

As they developed their skills, they discovered a growing need in the community. “After about a year and a half of tattooing, I started noticing many of my clients had been affected by breast cancer and asked if I could do areola tattoos,” Brenna explains. This led her to a year-long journey of research and specialized training to perfect the technique.

For Madison, whose focus is realism tattooing, the transition felt natural. “It makes perfect sense to use my colour realism skills for areola tattoos,” she says. “Creating hyper realistic textures requires a deep understanding of colour theory, which I love working with.”

For many survivors, areola tattooing is more than aesthetic—it’s healing. “The emotional and psychological impact is immense,” Brenna says. “For many, this is the final step in feeling like themselves again.” Madison echoes this: “Seeing someone look in

the mirror and finally recognize what they’ve been missing is priceless. The confidence boost is incredible.”

The process itself is precise yet efficient. Each client begins with a consultation to discuss shape, colour, and placement. “The actual tattooing takes about 20 to 30 minutes per areola,” Brenna explains. A follow-up appointment ensures proper healing and satisfaction with the results.

As their initiative grows, Madison and Brenna hope to collaborate with local surgeons and organizations to spread awareness. “We want as many people as possible to know they have options here in Windsor,” Brenna emphasizes.

Their work extends beyond breast cancer survivors. “We want to help anyone who needs areola tattoos for confidence and comfort—whether for breast cancer recovery, gender affirmation, or purely cosmetic reasons,” Madison adds. “Our goal is to help people feel confident in their bodies.”

For those looking to support their mission, spreading the word is key. “You never know who might benefit from this service,” Brenna says. Social media shares, word-of-mouth recommendations, and community awareness can make a difference in connecting survivors with this invaluable resource.

Through their artistry, Madison and Brenna have become healers, supporters, and advocates for those who have undergone physical, medical, and emotional transformations. Their artistry and dedication give survivors a priceless gift: the chance to feel like themselves again. WOW

GODDESS

Complex

The ATHENA Leadership Award and four portraits in local leadership

By Jesse Ziter

The Windsor-Essex Regional Chamber of Commerce (WERCC)’s ATHENA Leadership Award honours Windsor-Essex residents who have forged new pathways ambitious women might one day travel. In short, the prestigious honour celebrates women—and potentially men—who celebrate women.

Conceived in Lansing, Michigan in 1982 by Martha Mayhood Mertz, a local chamber of commerce director, the ATHENA Leadership award is intended to recognize the diverse, inclusive, and collaborative ways in which women lead. Today it’s overseen by ATHENA International, a global non-profit intended to “ignite, amplify, and celebrate girls, women, and allies” through public recognition events and skill-building experiential learning programs. The initiative, named after the goddess of wisdom in Ancient Greek myth, now counts more than 8,000 recipients in more than 500 regions across 48 of the United States and 11 countries.

The WERCC first bestowed the ATHENA Leadership Award in 1996, making ours the first community in Canada to participate in the ATHENA project. Today, the Chamber, which celebrates its 150th anniversary this year, honours one local leader each year at its Business Excellence Awards – the premier awards show of its kind in Windsor-Essex. To date, 29 local leaders have been recognized.

According to ATHENA Committee Chair Lee Anne Doyle, a retired city planner and teacher, “we look for outstanding lead ers who give back to our community, who make a difference.”

(While the ATHENA Leadership Award celebrates women, men are eligible and encouraged to apply, provided they have demonstrable success promoting women to achieve their leadership potential.)

As Doyle explains, each year the seven-woman ATHENA Leadership Award committee considers somewhere between 8 and 15 serious candidates. Candidates are assessed for private and/or public-sector business accomplishments, mentorship, community service, and quantifiable achievements like awards and publications. Online nomination forms typically open in the summer months and close in mid-September.

The WERCC also oversees a local ATHENA Scholarship Fund. Each fall since 1999, the initiative has rewarded four students with local ties who have elevated their communities, excelled as role models, and achieved excellence in their fields while making a better world for women.

In honour of the WERCC’s landmark anniversary, The Drive spoke with four remarkable women about their ATHENA experience—and, more importantly, what leadership means to them.

Meighen Nehme (2024)

2024’s Leadership Award went to Meighen Nehme, president of The Job Shoppe, a successful homegrown human resources firm.

Nehme and The Job Shoppe’s advocacy for job seekers began after her graduation from the University of Windsor, where she earned a bachelor’s degree in business administration. Then 25 years old, Nehme found herself surrounded with a group of competent, ambitious classmates hitting the job market simultaneously. All the cohort needed was a persuasive, singular voice to market its members to prospective employers.

Over the past two decades, Nehme, who was profiled in The Drive last spring, has contributed to the advancement of women (and men!) in Windsor-Essex by helping qualified candidates find meaningful employment and successful companies build strong teams. “Beyond business success,” says Nehme, who also founded the local non-profit Windsor Corporate Challenge, “I take pride in being a mentor and advocate

Helga Reidel

(2025 ATHENA Leadership Award recipient)

Longtime area executive Helga Reidel is this year’s Leadership Award recipient. Reidel most recently served as a CEO of Enwin. Previously, she held high-ranking positions at the City of Windsor, WFCU Credit Union, and the Greater Essex County District School Board. As a private citizen, Reidel has served and continues to serve on several boards of directors of both for-profit and non-profit organizations—notably finishing a stint chairing the University of Windsor board this fall. She is passionate about social services, health care, education, financial development, diversity, and community building.

Over a long and distinguished career across the public and private sectors, Reidel took countless students and early-career employees under her wing, empowering them to achieve their professional goals and become influential leaders themselves.

for women in leadership, encouraging others to step forward with confidence.”

Through this work, Nehme has built herself a privileged position from which to gain valuable insights about how effective leaders operate in the modern world. “Women are sometimes told that they are ‘too emotional’ or ‘too nurturing’ to lead, but in truth, these traits make us exceptional leaders,” says Nehme, who has come to appreciate the power of empathy. “The ability to connect, to understand, and to inspire is what builds strong teams, fosters loyalty, and drives meaningful change.

“One of the biggest misconceptions,” she continues, “especially when it comes to women in leadership, is that vulnerability is a weakness. Too often, society equates strong leadership with toughness, detachment, or an unshakable façade, but some of the most effective leaders lead with empathy, authenticity, and emotional intelligence—qualities that are often undervalued but incredibly powerful. Leadership is about using vulnerability to build trust, foster collaboration, and create spaces where others feel seen, heard, and valued.”

“I think many people think leadership is management and simply organizing and directing a team,” she explains. “That is certainly a part of leadership, but leadership is so much more. It involves setting a positive example based on integrity and the everyday actions that leaders exemplify in their work.”

Reidel has been involved with the Chamber of Commerce in a professional capacity for many years and so was aware of the ATHENA program prior to her recognition. While multiple colleagues had privately endorsed Reidel in the past, she finally accepted a nomination last year. “Even though I have held several public roles, I don’t really crave public attention,” stresses Reidel, who hopes to be remembered as an honest leader with high integrity. “However, I think it is important young girls and women have role models to emulate to build their careers in a successful manner.

“I would encourage young professionals to look around them and to nominate others. I believe women succeed when we support each other.”

StoykaHenderson (2015)

Lorretta Stoyka-Henderson won her own Leadership Award in 2015, two decades after bringing the honour to Windsor as chair of what was then called the Windsor Chamber of Commerce.

A former teacher and court worker, Stoyka-Henderson built a peerless career in employment law, working her way up to senior counsel with Miller Canfield. The first Ontario lawyer certified as a specialist in worker’s compensation law, Stoyka-Henderson wound down her private practice after ten years of excellent work and accepted a vice-chair appointment to the Workplace Safety and Insurance Tribunal. She also spent ten years of a decorated career appointed to the Ontario Review Board, most of which as vice chair. “I’ve really had more than my 15 minutes!” she shares with a laugh.

“When I started out, everything was a hurdle,” says Stoyka-Henderson, who currently volunteers her time to The Hospice of Windsor and Essex County. “There were lawyers who told me I would fail because there were so few women in law. Women had their place, so to speak.”

The broadcast media innovator Marlene Corey became the 25th recipient of the ATHENA Leadership Award in 2021. Corey, who retired in 2023, spent more than three decades with Cogeco Cable, where she worked in management, production, and direction—even producing the BEA ceremony for local broadcast for over 20 years.

Like many ATHENA honourees, Corey’s “origin story” involves triumph over adversity. A University of Windsor Communication alum, Corey grew up the youngest of five children to blue-collar parents in downtown Toronto. She was the first member of her family to attend university.

At an early age, Corey found meaning and respite in extracurricular activities—particularly community-subsidized youth soccer programs, but eventually drama and student government, too. It being the 1970s and ‘80s, Corey’s participation in sports butted against received notions of femininity.

Eventually, working in the media granted Corey proximity to power and influence— local politicians, athletes, businesspeople, and organizers—allowing her to further refine her leadership philosophy.

Establishing the Leadership Award program in Windsor when she did created a vital outlet for recognizing local women who rejected this notion. “I’m proud of all the women in our community we were able to highlight,” says Stoyka-Henderson, “because they deserve that recognition. They’ve achieved so much—especially the earlier ones, under great effort.”

Stoyka is also proud of her work establishing the local ATHENA Scholarship Fund. “To see what those young women are achieving, before they’re even 22 or 23, and how they give back to the community,” she raves, “it just warms my heart.”

Over a long and varied career across the private and public sectors, Stoyka-Henderson has touched countless lives. Her proudest achievement, however, emerged from the domestic sphere. “I think my greatest achievement is my son,” she shares. “He’s been the CEO of two companies, and he’s always valued women and had them at the top.”

Further information about local ATHENA initiatives is available at the Windsor-Essex Regional Chamber of Commerce’s website: windsoressexchamber.org

“One thing I say to anybody, regardless of field, is you need to find mentors,” says Corey. “It’s amazing to go to school, but you need to be able to shadow someone you respect who has the drive and compassion you do.”

Today, Corey still does marketing consulting but spends much of her time teaching yoga and Pilates and volunteering for worthwhile initiatives like One Day Dreams and the Rotary Food Project, which delivers Leamington produce to Windsor’s New Song Church.

“I’m all about mitigating stress and learning to live a life that’s full of joy and wellness,” says Corey, who notes that learning to balance your life is integral to the ATHENA philosophy.

Of course, there’s still something to be said for old-fashioned hard work, which is itself a form of service. “When you work hard, people know your name through your work ethic and your service, and it serves you,” says Corey, who claims she worked 15-hour days for more than 20 years. “If you live your life giving and serving, through that service, you receive abundance.”

Marlene Corey (2021)

Loretta

Online dating leads to low-quality communications and low-quality dates. Communication is key to building a relationship and developing good chemistry. We encourage clients to pick up the phone and call their dates.

Hearing someone’s voice makes a much bigger impact than a text that can be interpreted in many different ways.

Amanda Noble, owner of Driftwood Dating Corp

Beyond the Apps

Finding love without swiping right

By Melissa Buzzeo

Photo by Anthony Sheardown

“I’m giving up on dating!” is a statement that most people have heard exclaimed by one or more of their single friends. Over the years, the world of dating has become associated with a plethora of dating apps that consist of swiping left and right. People who are dating online seem like they are always “shopping” for the next match and people feel as though they have become just another option to daters. They will quickly go from one date to the next and most people do not seem like they are even enjoying themselves. Amanda Noble, owner of Driftwood Dating Corp, has heard the complaints repeatedly and listened, she knew she had to do something. The decision to work one-on-one with clients evolved because of her core belief, “We all want to be loved. Love powers the world.” Recognizing that the premise behind online dating was not working, she sought to make a difference in the dating industry. She established Driftwood Dating Corporation in hopes of finding love for her clients, in a non-stressful, fun and loving way.

To hear Amanda describe her business, one cannot help but think, “I have someone in mind that would be perfect for this service.” She describes her business as a personal matchmaking service that is offered for people of all ages and orientations. These people are looking for longterm, monogamous relationships. Amanda invests time in getting to know her clients. She does quite an extensive background check on her clients, making sure she has all the information she needs to ensure the safety and protection of her clients and avoid fraudulent people. She also requires her clients to submit a headshot

photo and a full body photo, in order to ensure her clients appear exactly as described. Once Amanda has done all her necessary background checks, she creates a profile and is ready and very excited to look for the perfect match. There is no online swiping involved.

When the behind-the-scenes work is complete, Amanda suggests a meeting spot for the two potential matches. She says, they will never force a client to meet with someone if he or she doesn’t want to. Her expertise lends itself to setting up a high-quality dinner date. This date must be built on respect; thus, she does lay out some ground rules and provides some coaching to the two individuals. Amanda explains that the reason for coaching is to ensure, “client’s growth and set themselves up for a healthy long-term relationship.”

In addition to the personal matchmaking service offered by Driftwood Dating Corporation, there are other benefits to choosing this type of dating service. Amanda says, “There are a lot of high-profile people in Windsor-Essex, whether it be

entrepreneurs, public faces or professional positions, they don’t want their faces posted on dating apps.” Dating is personal; thus, it can make people uncomfortable knowing that they are making their personal lives open for all to see. With Driftwood Dating, personal information is private, and profiles are not posted online. In-person interactions provide more chemistry, as opposed to digital dating. Amanda states

There are a lot of high-profile people in Windsor-Essex, whether it be entrepreneurs, public faces or professional positions, they don’t want their faces posted on dating apps.

that, “Online dating leads to low-quality communications and low-quality dates.” Communication is key to building a relationship and developing good chemistry. Drifting Dating Corporation encourages clients to pick up the phone and call their dates. Hearing someone’s voice makes a much bigger impact than a text that can be interpreted in many different ways.

Amanda is happy to say that there has been a resurgence in real-life matchmaking and professional matchmakers. In other words, dating services are making a comeback in a big way. She named her business “Driftwood” for a reason. “It means seeing your sign that what you want is on its way to you. When you see a couple that emulates the relationship you have been dreaming about, Smile! Be Grateful! Don’t feel sad or jealous. That is a sign the relationship you desire is coming.” In addition to matching couples in person, she will be hosting upcoming speed dating events. She is excited to watch her company match people with someone “who excites them and matches their desire for love.” WOW

Haley Anne Photography

Stop. Flip. Discover.

FORGING A LEGACY OF LEADERSHIP

DRINA BARON-ZINYK: CHAMPIONING STRENGTH, VISION & PURPOSE

TOWN

Cheers To You By Aixa

It’s about passion, quality and of course, your experience. The renamed Cheers To You, is now owned and operated by her new owner Aixa Giarraputo. Her new location is nestled in the beautiful Old Riverside area at Riverside Plaza 8404 Wyandotte Str. E. in Windsor ON. This award-winning winemaking business has been in business for 21 years in Windsor Essex County, Ontario Canada. To honour the previous owner, she valued continuing a legacy of winemaking and bringing to the long-standing loyal customers, an exceptional service that only she can provide. The wine made here is among the best vinted grape juice and grape juice concentrates. At their store, your private reserve wines are selected, vinted, and bottled by you on site using clean, quality, sterile equipment in our new bright facility. We select only premium ingredients. Welcome and experience the cozy ambiance and warm environment while enjoying the winemaking style that only Cheers To You By Aixa can offer!

Welcome to our custom content page meant to highlight unique news from the Windsor-Essex region

Cramdon’s Tap & Eatery

A new chapter begins and we are thrilled to announce that recently we have acquired the beloved Cramdon’s Tap & Eatery. With a rich history & a strong reputation built over the years, we understand the importance of this establishment to the community and its patrons. First, we want to express our heartfelt gratitude to Don & Marc, for a seamless transition. Their dedication to quality service and delicious food has established Cramdon’s as a staple in South Windsor. We appreciate the trust they placed in us to carry on their legacy. To all our new and returning customers, we extend a warm welcome. We invite you to come back and reacquaint yourselves. We’re eager to share our vision for the future. Expect the same warmth & atmosphere you’ve known, with fresh ideas. We are committed to enhancing the experience at Cramdon’s, with exciting new menus, events, and continued dedication to exceptional service. Thank you for your support and Welcome! to Cramdon’s Tap & Eatery’s new chapter, where tradition meets innovation!

Lakeshore Do Good Girls

The Lakeshore Lightning U11 White Team is competing for the Chevrolet Good Cup and currently holds second place in the country. The top prize of $100,000 will go to the charity of their choice, the Cancer Research Collaboration Fund/Play for a Cure. The Lakeshore Do Good Girls have been actively giving back to the community by volunteering, buying someone a coffee, collecting garbage, hosting a canned food drive, clearing snow, and much more. What makes this contest unique is its community-driven aspect. Everyone is encouraged to post videos of their good deeds on social media. Each video that mentions the Lakeshore Lightning U11 White Team contributes to the team’s total good deeds.

Left to right: Ron Philpott , Jeff Lefaive, Joe Deehan

DRIVE The

PAUL ST-PIERRE Publisher

BREANNE MCGINTY................. Managing Editor, Director of Sales

GREG EDWARDS Graphic Designer

SABINE MAIN...................................................... Creative Director

MARNIE ROBILLARD Art Director

MEL MONCZAK ...................................... Senior Account Manager

CONTRIBUTORS

JESSE ZITER Writer

SASHA SANTOS .................................................................. Writer

GARY MAY Writer

DEVAN MIGHTON ................................................................ Writer

MELISSA BUZZEO ............................................................... Writer

MONA ELKADRI Stylist/Writer

MENA VINCELLI .................................................................. Stylist

TREVOR BOOTH Photographer

ANTHONY SHEARDOWN ........................................... Photographer

ANNA STANLEY Copy Editor

MACKENZIE COJOCAR .................................. Publication Assistant

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PORTRAIT

Pressure makes diamonds. Drina Baron-Zinyk, the first female president of a Championship Ring company, Baron®

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BUSINESS DRIVE

Dan Crosby embraces the hustle with his new aquistion of BioSteel

Our first DRIVE Tumbler is here!

We hope you love it as much as we do.

AROUND TOWN

04 Unique news from around Windsor & Essex County

FASHION DRIVE

10 How to style flats for every look

RECIPE DRIVE

16 Oh So Mona’s fresh spring salad recipes

COMMUNITY DRIVE

27 Abode Respite House is redefining traditional respite services

LOCAL DRIVE

36 Three locals making an impact on the environment

CREATIVE DRIVE

40 Windsor’s award-winning film production house shines on a global stage

MIND DRIVE

40 Teri Gyemi wants us to know: We Are Enough!

*NEW* DRIVE EVENTS CALENDAR

50 The best local events and concerts around town

2025 is off to an exciting start, and we’re thrilled to kick off the year with something special—our very first Tumbler Issue. This unique format brings you The Drive on the front and W.E. Women on the back, giving you double the inspiration, double the stories, and double the reasons to celebrate the incredible people shaping Windsor-Essex.

In this issue, we’re shining a light on local eco-friendly businesses that are making a real impact in our community. From innovative sustainability efforts to women-led ventures driving change, these stories highlight the passion and dedication behind some of YQG’s most forward-thinking entrepreneurs. And, of course, there’s so much more to explore. Be sure to flip over to the other side for even more insightful content, personal journeys, and empowering features.

Have a story you’d love to share? We’d love to hear it. Reach out at connect@thedrivemagazine.com and be part of the conversation. And don’t forget to share your favourite reads on social media—tag us @TheDriveMag so we can celebrate alongside you. Here’s to a year of powerful storytelling, meaningful connections, and supporting the local voices that make our region thrive.

Thank you,

Paul St. Pierre Publisher

STYLING FLATS FOR EVERY LOOK

Effortless chic at any age

By Melissa Buzzeo

Days are getting longer, temps are getting warmer, Spring is around the corner and excitement is in the air. Along with the changing seasons, comes the change in clothing; fashion is no exception. Oftentimes people change their wardrobes, forgetting that footwear is just as important to adjust as we head into a new season. Milder temps can mean choosing shoes that are lighter weight. Stylist, Mena Vincelli, from Style Me Mena recommends trying flats for the warmer, upcoming months. Often people struggle with footwear, especially flats, as Mena hears clients say that it, “limits their outfit choices.” She acknowledges that it may seem that heels are always the better alternative, however, she offers tips to address the contrary.

Photos by Trevor Booth

Kelsey Seguin—Miss Windsor 2024

To begin with, before choosing what flats are the right choice, she says one must consider the occasion. Flats vary in style; thus it is important to pick out the right shoe. Mena breaks it down with easy to follow styles: “Pointed toe flats are sleek and polished, they work well for work and dressier occasions.” Next there are ballet flats. She says, “These are a timeless classic that pair well with both casual and business casual outfits.” When describing loafers, she says, “They are structured and sophisticated, ideal to wear for office wear or smart-casual looks.” Mena says, “a strappy or embellished flat is great for evening events or vacations when you want comfort without losing elegance. Finally, sneakers are, “a modern staple that can add an effortless, sporty edge to any outfit.” In addition, when choosing sneakers they can be broken down into smaller subcategories because there are so many different choices. According to Mena, white sneakers keep a look clean, they blend casual and dressy looks well together. They can be worn almost anywhere. Chunky sneakers bring an entirely different look. They are more edgy. Mena says, “chunky sneakers add a streetwear vibe, while grounding the look.” If a person is looking for a sportier look, retro sneakers are the way to go. They will add the right amount of sporty flair to any look. A sneaker that has stood the test of time is the low-top sneaker. These sneakers continue to stay relevant because as Mena describes, “they are a comfortable yet chic look.”

Brieanna Tiessen

Once the perfect flat is chosen, it’s time to assemble the clothing to accompany it. This is where Mena says, “balancing proportions comes in.” Because flats are essentially flat, much consideration must be given to what style of pant a person chooses to wear. Mena suggests wearing a pant with a cropped or tapered leg. This style of pant will create the illusion of an elongated leg, as it will show off the ankle. High waisted bottoms are another option; while slimming the waist, they allow the legs to appear longer. For those that would like to wear a skirt with their flats, she has two suggestions, “shorter hemlines work well with flats, while midi skirts should have a slit or flowy movement to avoid a heavy look.” Lastly, monochromatic dressing pairs well with a flat shoe, as one colour creates a longer silhouette.

The fun part of putting together an outfit is always adding accessories. When wearing flats, accessories are a must. To accompany a flat, Mena suggests accessorizing with a statement bag. Two choices that will work well are a structured tote or a chic clutch. Both styles of bags will elevate the look. The entire look will appear more polished. When a person has chosen a simpler flat, jewelry is a perfect addition. A statement necklace will bring the overall look together and add sophistication, as well as big chunky earrings. Another accessory that can be worn with a flat is a belt. The belt can be embellished or simple. Belts define a person’s waist and in doing so create a flattering silhouette. This look pairs well with flats. Socks are a big trend that cannot be forgotten. When wearing a flat, people have the option to wear no-show socks or have some fun with patterned socks. Mena says, “choose your playful socks depending on the outfit’s vibe.”

Siarra Ambers

Another thing to consider when choosing to wear flats is pairing the look with pieces that have texture and details. Suede is making a big comeback for Spring; thus suede apparel will pair well with the most flats. Leather always elevates a look and can be worn with different styles of flats. Similarly, according to Mena, “choosing a pair of leather or suede flats will add a luxe feel to a look.” When trying to create a playful look, animal print flats will always stand out and have attention drawn to one’s shoes. In addition, metallics and embellishments on shoes take a simple outfit to the next level.

Not only are flats comfortable, but they are also extremely versatile. Mena says, “Flats can transition between casual and formal with a few tweaks.” If a person is looking for a more casual chic look, she suggests pairing white sneakers with tailored pants and adding a blazer. For the person who is seeking flats to wear to the office, pointed toe flats can be worn with a midi dress or a pair of high-waisted trousers. For some, the most surprising option might be wearing a flat to an evening event, however, flats can add glam to an outfit. Mena says, “embellished flats with a slip dress or an elegant jumpsuit are the right choice.” It’s the best of both worlds. They are comfortable and stylish.

Mena feels that wearing flats “doesn’t have to be a compromise.” Nowadays, there are so many options available that they can be just as fashionable as a pair of heels. One just must know the proper way to style them and have fun with them. For those that have struggled with adding flats into their wardrobe, Mena would love to connect and help to style them. She says, “I’d love to help you find the perfect looks that combine style and comfort.”

Serena Bhardwaj

Women are making a difference in the male-dominated world of heavy construction. Just ask them! Their resilience, determination and grit are changing attitudes. And history. Major contractors are taking notice, requesting female apprentices from LIUNA!’s Construction Craft Worker (CCW) program for placement on job sites. Once they graduate Red Seal certified, those same contractors want them back, full time.

Now, in their final year of the Construction Craft Worker program at LiUNA! 625’s Training Centre in Oldcastle, Sean, Sienna, Kausandra and Katelin will have logged 1,000 hours in-class, combined with hands-on construction training, and employment with LiUNA!’s signatory contractors across the region.

Two years of rigorous training, racking up over 30 skills, and challenging work on construction sites like form-setting for building foundations, laying concrete pipe for municipal sewer upgrades, traffic control, operating heavy equipment, erecting scaffolding, and prepping for concrete pours atop 138'-foot-high towers at the Gordie Howe International Bridge Project. Yes! Those hard hat workers decked-out in hi-vis gear includes a new generation of women reshaping the construction landscape.

Having successfully completed their Level II in-class training and Red Seal certification in March 2023, and now back in the field, their advice to new students accepted into the 10-week Pre-Apprentice program: each skill learned is a confidence builder. Yes, there will be setbacks. But a daily boost of confidence plus self-determination are key to your success. Focus on graduating into Level I and achieving membership in LiUNA!. Now, you're ready to tackle Level II training and Red Seal certification, the gold standard of the construction industry.

Driven by a Membership 130,000 strong across Canada, LiUNA! is a powerful, proactive organization culturally and gender diverse, and fully inclusive. These four trailblazers see Union Membership as a game-changer. Their safety net for a secure future. Earning wages that increase with inflation. Exceptional benefits. Free skills training and upgrades to stay in demand. Mobility to work anywhere LiUNA! builds. And pension options that can lead to early retirement.

Their message of encouragement for female students undecided in a career path, single moms, women fed up with a dead-end career or those eager for independence and a solid footing to build on: “Go for it! We’ve got your back Sister!

Sean: St. Clair College graduate in Community and Justice Services; previously an Auxiliary Officer with WPD; completed WEST/LiUNA!’s construction trades program; accepted into CCW program; greatful to be LiUNA! Member employed while training.

From left to right; Construction Craft Worker (CCW) Level II, LiUNA!625 Members:

Katelin: graduate École Secondaire de Pain-Court; previously managed Standardbred breeding farm; urged by friend to explore construction trades; apprenticed at project sites in Windsor, Ottawa, Toronto; career goal-project foreman.

Sienna: St. Clair College marketing degree; licensed financial advisor; previously in retail management; researched CCW program online; focused on Red Seal Certification and future career with LiUNA!.

Kasaundra: single mom; previous light construction experience; encouraged by a 20-year, LiUNA! female Member to apply for CCW program; working towards a future as a forewoman with LiUNA! soon to purchase first home.

• Audit and tax compliance support? Done.

• Accessing critical government incentives? We’ve got you.

• Selling your business? Look no further!

• Wealth management? No problem.

SALADSspring

These three bright, crisp salads are packed with fresh greens, punchy dressings, and bold flavours. Made with simple pantry staples, they are quick to throw together and perfect for prepping ahead. Pair them with your favourite proteins and grains for effortless, flavour-packed meals all week long.

GREEK ORZO SALAD

SALAD INGREDIENTS

• 1 ½ cups orzo pasta, cooked

• 2 cups green and kalamata olives, roughly chopped

• 2 cups cherry tomatoes, halved

• 2 cups cucumber, chopped

• ¾ cup feta cheese

• 1/3 cup basil, chopped

DRESSING

• ¼ cup olive oil

• ¼ cup lemon juice

• 1 tbsp oregano

• 1 tbsp Dijon mustard

• 1 tbsp balsamic vinegar

• 2 tbsp honey

• 1 tsp salt

PEA SALAD

SALAD INGREDIENTS

• 3 cups snap peas, roughly chopped

• ½ cup cilantro

• 1 tsp crushed pepper flakes

• 1 jalapeno sliced thin

DRESSING

• 1/3 cup soy sauce

• 1 tsp sesame oil

• 1 tsp sesame seeds

• 1 tbsp peanut butter

• 1 tsp sriracha

TANGY GREEN POTATO SALAD

INGREDIENTS

• 2 cups chopped asparagus, sautéed for 2 minutes

• 1/3 cup red onion, minced

• 2 cups cooked fingerling potatoes, cut into bite-sized pieces

• 3 cups rapini, roughly chopped and sautéed

• 1 cup lightly packed dill, roughly chopped

• 3 radishes, thinly sliced

• ½ tbsp olive oil, for sauté

• 1 tsp salt

DRESSING

• 3 tsp honey

• 3 cup olive oil

• 1 tsp salt

• 1 ½ tbsp Dijon

• ¼ cup lemon juice

METHOD

(all recipes follow the same method)

1. Combine the salad ingredients together in a bowl and mix.

2. Combine the dressing ingredients together and mix thoroughly.

3. Pour the dressing over the salad, mix and enjoy.

Serves 6

Mona Elkadri is not just a food writer, but also a skilled recipe developer, former restaurateur, and culinary teacher. She possesses a keen appreciation for that elusive secret ingredient that invariably elevates each dish to perfection.

Every time an athlete looks at their ring, they should feel the weight of their time practicing, playing and the pride of their accomplishment.

BOLD. BE be UNSTOPPABLE BE LOUD.

Great stories don’t whisper. Theydemandtobeheard.

PRESSURE MAKES diamonds

Pressure is a privilege for the first female president of a Championship Ring company

By Sasha Santos

From the black-and-white newsprint catalogues that once showcased high school class rings across the province to designing world-class jewellery for icons like Kobe Bryant and Sabrina Ionescu, Baron® Championship Rings has come a long way. At the heart of this transformation is Drina Baron-Zinyk, the first female president of a championship ring company, who—alongside her brother and CEO, Peter Kanis— has built upon the vision their father started over 40 years ago. Today, Baron® stands as a globally recognized brand, creating rings that celebrate not just championships but the journeys, moments, and legacies of the athletes and teams they serve.

We sat down with Drina to explore the evolution of Baron®, the values that drive her leadership, and how she’s forging new paths in an industry built on honouring greatness.

Photos By Trevor Booth

Every championship ring carries the weight of a journey

Championship Rings are deeply rooted in hard work, vision, and an unwavering commitment to honouring achievement. What started as a small, family-run business producing class rings for high school students across the province has grown into an industry leader designing rings for some of

“The foundation of our company was built by my father, who had a vision of crafting rings that told a story,” Drina recalls. “But we never could have imagined how far that vision

has since become the choice of champions, from the historic 2016 Cleveland Cavaliers to the unforgettable 2019 Toronto Raptors NBA Championship Rings. The company has worked with elite athletes, including Rory McIlroy, Sue Bird, professional sports teams, and even

Yet, despite its global success, Baron® has remained true to its core values: Connection - Respect - Excellence.

“Our rings are more than jewellery,” Drina explains. “They symbolize perseverance, teamwork, and dedication. Every championship ring carries the weight of a journey—one filled with moments that define a legacy.

THE POWER OF PEOPLE, PROCESS, AND PRODUCT

Baron®’s rise to prominence is not just about exceptional craftsmanship—it’s about the people who bring each ring to life.

OUR PEOPLE THE FOUNDATION OF SUCCESS

“The heart of our success is our team,” Drina says proudly. “We foster an environment where employees thrive, innovate, and feel empowered.”

The Baron® team consists of highly skilled designers, craftsmen, and business professionals, many of whom are former athletes themselves. This shared passion for sports ensures that every ring is designed with authenticity and precision.

“It’s like running a team,” she continues. “Everyone has their role, and when we work together, we create something truly special.”

OUR PROCESS HONOURING THE CRAFT

Each Baron® championship ring undergoes a meticulous design and production process. From initial concept to the final product, no detail is overlooked.

“Our design process starts with understanding the story behind the team or athlete,” Drina explains. “We work closely with our clients to capture the essence of their championship journey, ensuring every symbol, engraving, and gemstone has meaning.”

With state-of-the-art 3D technology combined with traditional hand-finishing techniques, Baron® has mastered the balance of innovation and heritage.

OUR PRODUCT MORE THAN AN ACCESSORY

A Baron® championship ring is not just an accessory, it is a piece of history.

“These rings represent sacrifice, dedication, and perseverance,” Drina states. “Every time an athlete looks at their ring, they should feel the weight of their time practicing, playing and the pride of their accomplishment.”

CARRYING THE TORCH A FAMILY LEGACY OF INNOVATION

For Drina, stepping into the role of President was both an honour and a challenge. As the first female leader in an industry traditionally dominated by men, she acknowledges the responsibility that comes with it.

“The pressure of continuing the family business is a privilege,” she says. “I never take that for granted.”

Her journey was shaped by her father’s vision and her brother’s leadership. Peter Kanis, who served as previous President and current CEO, played a crucial role in Baron®’s expansion.

“Peter and I bring different strengths to the table,” Drina says. “He’s incredibly creative and forward-thinking, while I’m passionate about leadership, customer relationships, and the business side of things. Together, we make a great team.”

BREAKING BARRIERS, BUILDING CHAMPIONS

As a female leader in the championship ring industry, Drina understands the significance of her position. She is a trailblazer, not just for women in business but for anyone striving to break barriers.

LEADERSHIP PHILOSOPHY WHEN PEOPLE EXCEL, SO DOES THE BRAND

“At Baron®, we believe that when our people excel, so do our customers and partners,” Drina states. “Success is built on collaboration, trust, and innovation.”

Drina’s approach to leadership mirrors the values instilled in her by her parentshard work, perseverance, and integrity. She maintains an open-door policy, encouraging her employees to share ideas and push boundaries.

“I love hearing different perspectives,” she says. “That’s how we continue to innovate and stay ahead in the industry.”

EMPOWERING THE NEXT GENERATION

Drina Baron-Zinyk’s connection to sports runs deeper than business—it’s woven into her personal life. As a wife and mother of two athletic daughters, she has witnessed firsthand the discipline, resilience, and ambition that fuel success both on and off the playing surface.

Her eldest, a dedicated basketball player, exemplifies qualities that will serve her well

Our goal is to keep telling incredible stories through our rings

Peter Kanis and Drina Baron-Zinyk

of the industry. Connecting her creativity with sport, she recently designed an athlete-focused jewelry line for a school project—an idea so impressive that it caught the attention of Baron®’s own marketing team. With a strong entrepreneurial spirit and a love for sport, she’s eager to carve her own path, and Drina is excited to see where it leads.

Through it all, Drina acknowledges the steadfast support of her husband—at home, at work, and on the road with their daughters. His presence, she says, has been an invaluable pillar in both her family and professional life.

This dedication to fostering excellence extends beyond her own family to Baron®’s Leave No One Behind Program™ initiative, a program committed to making sports more accessible to young athletes across North America.

“No athlete should be denied the opportunity to celebrate their achievements,” Drina emphasizes. “That’s why we created this initiative—to ensure every champion, regardless of their financial situation, gets to participate in sport.”

CRAFTING THE FUTURE WHERE TRADITION MEETS INNOVATION

Baron® is at the forefront of championship ring design, utilizing cutting-edge technology to push the boundaries of what’s possible.

“My brother Peter is seeing an influx of AI-driven designs, which is fascinating,” Drina notes. “Technology is changing the way we approach craftsmanship, allowing us to bring even more intricate details to life.”

A LEGACY FORGED IN EXCELLENCE

Looking ahead, Drina envisions Baron® continuing to grow while staying true to its

values. “Our goal is to keep telling incredible stories through our rings,” she says. “There’s power in each of our unique stories. Each piece we create is a testament to hard work, perseverance, and the pursuit of greatness. From the record-shattering Cleveland Cavaliers’ Championship Rings to the groundbreaking design of the first-ever Black Obsidian Ring for the Los Angeles Football Club, our impact spans across numerous sports and leagues. We have strong relationships with the Hockey Hall of Fame, Naismith Basketball Hall of Fame, while our presence in the high school & collegiate markets continues to grow on both sides of the border. And I am beyond thrilled that our craftsmanship has even reached the world of dance—proudly creating rings for Dancing with the Stars’ Derek Hough and his wife that we hope leads to making a massive impact with the category”

Under the leadership of Drina Baron-Zinyk, the future shines bright like a diamond for this local company and we look forward to future collaborations and expanding on this story of her journey.

‘I’LL BE THERE FOR YOU’

IS THE THEME AT ABODE RESPITE HOUSE

When Heather McCann started Abode Respite Services, the only model she had was her own experience. Years earlier, her sister, Hannah, had been born with cerebral palsy, and suffered severe physical and developmental disabilities. Hannah never lived to adulthood, but big sister Heather always knew what the little girl would have needed to be happy in this world and was determined to offer it to others.

McCann studied at St. Clair College’s developmental service workers program and in 2017 opened her own unique group respite service out of her home. Today, Abode has expanded to adjacent houses in the Essex town centre, where it provides an alternative for 35 to 40 adults who want to learn and experience life, while surrounded by friends.

In fact, McCann and those she cares for compare their environment to the old Friends television program: a place where “I’ll be there for you.”

Services for those with developmental disabilities have progressed light-years from the days when people were relegated to mass institutions that labelled them “feebleminded” and “mentally retarded.” Today, Community Living services and group homes provide care that relegates stories of mistreatment to the pages of history.

But when McCann looked at existing disability services, she said, “something wasn’t sitting right for me. I decided I would not have sent my sister to such a place. I wouldn’t want to go myself. I guess it was the behind-closed-doors aspect, keeping them separate from the community, and away from friends.”

By Gary May. Photos by Anthony Sheardown

Abode is McCann’s vision. It redefines the traditional respite services model by taking it outside the home and into a community setting. Participants, called members, sign up for daytime or evening time slots, Monday to Friday, and work is underway to prepare three bedrooms for overnight stays.

The idea was so different from anything offered that when McCann searched for an insurance package, they needed to create a new category. Abode is an alternative to community living and group homes, a place where young adults can get a break – a respite – from home while learning life skills alongside people they know.

McCann was five when little sister Hannah was born and says while Hannah was never able to share in many of life’s expected experiences, “she taught me everything I know about love.” McCann learned that the ability to communicate had little to do with the capacity to love.

“People with disabilities are an oppressed group,” she says. Having a disabled sibling “made me realize that disability is simply part of human diversity.”

“Our vision is to give them a chance to be autonomous, to develop away from their parents,” McCann adds. Some have part-time jobs in the community.

Members learn life skills such as caring for a home, cooking, shopping and doing laundry. They help to clean up the yard and cut the grass, and then when they’re done, they can relax on a lawn chair or go for a dip in the pool. They take part in community activities such as shopping or serving coffee

at the food bank. Sometimes they attend a sports event but whatever they do, they do it as a group of friends.

Abode is funded by members’ families. It is a registered non-profit agency rather than a charity, which means McCann cannot issue tax receipts. Charitable status is a dream for the future, she says, explaining “it’s very expensive to become a charity.” In the meantime, donations are welcomed.

Abode’s current members range in age from 20 to 35. Eventually, McCann wants to see Abode expanded to offer a full range of activities, 24/7. But that will mean more money, perhaps from some friendly community partner prepared to help foot the bill.

One of the hallmarks of success for any agency is the attitudes of those it exists to help. How do the members feel? One of them, Paige Walpole, wrote down her thoughts about what Abode means to her: “A community of people that’s inclusive. Friendship. Involvement in the local community. Lots of social events. Support for our needs. Happiness. Sense of belonging.”

Recently another member, Nic Mundle, turned 30 and showed up at his Abode party with $5,100 in donations from family and friends. Mundle was proud to hand over the cash that will go toward building the overnight-stay program. He’s been a member from Abode’s beginnings and his mother, Andrea Mundle, says from the moment she learned of Abode, “I knew this was something unique and special.” Mundle pauses, then adds: “After seven years, I know he’s living his best life there.”

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DAN CROSBY EMBRACING THE HUSTLE

Local entrepreneur discusses founding Canadian Protein and acquiring BioSteel

By Devan Mighton

When Dan Crosby dropped out of college, he watched on as his friends all seemed to be thriving, striving towards their various careers. He took on a variety of odd jobs, trying to find his way in the WindsorEssex economic ecosystem—or at least find footing in it. Little did he know, years later, he would be operating a super-successful health supplement service and be the proud owner of Canada’s premier sports drink line.

As a child, Crosby attended Our Lady of Mount Carmel Catholic School in South Windsor, later moving onto Villanova in LaSalle. He grew up with an interest in design and becoming an engineer or architect.

“I always liked designing things, but that didn’t work out,” recalls Crosby. “I bounced around to multiple programs and finally dropped out. All of my friends were graduating in their early 20’s with great careers lined up, and here I was, a dropout without a career or education.”

Photos by Trevor Booth

I’ve never been a big believer in following your passions but a big believer in pursuing opportunities and seizing them once they present themselves

Crosby took on a variety of part-time jobs— a stock boy at Zehrs, a downtown bouncer, temporary part-time at General Motors, and working as a personal trainer— and started saving money. As he learned how to embrace the hustle, he found that there was another interest of his that he had never explored.

“I was very interested in fitness and nutrition, so I opened a small store on Dougall Ave.,” he says. “It did very well, but I was making all of the products myself, so I would work at the store during the day and then make all of the products for the next day at night. We’re talking a minimum 16 to 20-hour days.”

Finding his niche, Crosby developed his business savvy. He realized that his brickand-mortar business was good, but success would more likely be found in an e-commerce business. “I dove in with both feet,” he states. “I built the website and did all of the graphics myself, learning how to code and use Photoshop myself.”

Around 2007, the owner of the plaza he was operating his business at, was selling a portfolio of properties. Being at the height of recession, properties were severely devalued. Crosby was able to take all the money he had saved up over the past couple years, about $180,000, and purchase 15 condos in the Le Goyeau building.

“Everyone told me not to do it, but my position was: how could it get any worse when I was buying condos so cheaply?” he explains. “Simultaneously, I took the time used to operate the store, which I sold, and used that time to renovate multiple units myself, literally watching YouTube videos on renovations, and managed to increase the value, then pulled out equity and purchased my first blender to start blending more protein to meet the demand.”

Crosby says that around that time, he realized the importance of organic SEO and discovered an online trend of people searching for “Canadian Protein”, so he purchased the domain name and registered it as his brand.

As people Googled for domestic protein sources, Crosby’s business grew exponentially due to Google’s algorithms and Canadian Protein’s solid product line.

“Since then, Canadian Protein has seen significant growth over the years, even earning contracts with Costco Canada,” explains Crosby. “The way we grew the brand was never wavering from offering the best quality products for the best value. We always want our customers to feel like when they buy and use our products, they feel like they’ve gotten a great deal, not because it’s cheap, but because it’s great value for the quality.”

Canadian Protein, a business that Crosby has poured his soul into, has given him everything he could ever dream of. However, in the summer of 2023, an opportunity would fall into his lap that he would have never expected and could hardly believe.

BioSteel had made a name for itself as a big-time sports drink and supplement brand and a brand most professional athletes use on a regular basis. Spending hand-over-fist to get their name out, sponsoring everything they could, BioSteel’s profits couldn’t keep up with its promotional costs. Originally formulated and introduced in 2009 by Matt Nichol, then serving as head strength and conditioning coach of the Toronto Maple Leafs, the company had fallen on hard times by the summer of 2023 and ultimately declared bankruptcy.

“The whole BioSteel situation was extremely unexpected,” admits Crosby. “Last summer, one of my employees mentioned that the brand BioSteel was going bankrupt, and it was something that we should take a look at.” Initially dismissed, later, the subject came up again. “We both thought, ‘You miss all of the shots you don’t take,’ like that famous quote from Gretzky, so I ended up submitting a bid. To be quite honest, I never thought we even had a chance.”

We are proud to reaffirm our commitment to our community, our athletes, and our country.

Crosby says that they landed the deal for multiple reasons. Canadian Protein runs a similar business model as BioSteel, they had the ability to meet the closing deadline with a clean offer, and had a proven record of success.

“Since taking on the business, it’s been an absolute aroundthe-clock job, putting the pieces back together and structuring the business the way that it should have been running in the first place but wasn’t,” states Crosby. “The way that BioSteel was operating in the past was extremely different from the ways that I operate my businesses.”

Maintaining a small team, they have kept their key relationships with Costco, Loblaws, Sobeys, Walmart, Metro, 7-Eleven, to name a few, and the Canadian Tire family of stores: Sport Chek and Pro Hockey Life, and strengthened their e-commerce footprint.

“The goal is to achieve steady, sustainable growth to once again reach nine figures in annual revenue, which we are close to accomplishing, “ he says.

Crosby is a busy man. His other ventures include Coachwood

I do believe at the root of it all, I have an undeniable fear of failure, and I use that fear to motivate me to push through adversity, stress, and all the trials and tribulations that the business world throws at me.

Capital, his real estate investment firm in the US, his real estate portfolio in Southwestern Ontario, and the Coachwood Golf & Country Club near McGregor, formerly known as Foxglen, rejuvenating a business that he says was based on old technologies, or lack thereof, and struggling financially, and bringing it into the 21st century with e-commerce and tech, making it profitable once again.

Crosby’s keys to success are broken down into three chief tenants: outwork everyone, because there is no replacement for hard work, stay fit, as it will help you control your mental, emotional, and physical stress, and to stay focussed, because you can’t be everything to everyone.

“I do believe at the root of it all, I have an undeniable fear of failure, and I use that fear to motivate me to push through adversity, stress, and all the trials and tribulations that the business world throws at me,” he says. “I’ve also never been a big believer in following your passions but a big believer in pursuing opportunities and seizing them once they present themselves. In fact, often, that passion becomes work and hard work at that, and it will lose its lustre. So, it’s better to chase and go after opportunities, rather than, in my opinion, wasting time, hopefully one day, trying to create a business out of a passion that may or may not work out.

AN EYE FOR THE ENVIRONMENT

These three Windsor-Essex businesses are keeping it green

By Devan Mighton

As the world wavers in its commitments to the Paris Accord and global net-zero carbon emissions, the businesses of Windsor and Essex County are working hard to create forward-thinking, renewable, sustainable, and green solutions to our everyday needs.

This region’s commitment to green business, in the fields of renewable energy, eco-conscious fashion, zero-waste retail, and sustainable and locally sourced foods, are fuelled by the energy and commitment of our local progressively-minded entrepreneurs.

These three businesses are examples of how the Windsor-Essex region acts as green leaders in the fight against climate change.

GREEN HEART KITCHEN

Located at 28 Main St. W in Kingsville, Green Heart Kitchen serves locally sourced meals to schools, Meals on Wheels, and childcare centres across Windsor and Essex County. Operated by Green Heart Services, with food grown at their Green Heart Farms, owners Dennis and Haley Rogers have built their company as a hub for daily food security with sustainability and eco-friendliness at its heart.

“Our environmental impact has always been important to us and a part of our business model from day one,” explains Dennis, who was also elected Mayor of Kingsville in 2022. “All of our packaging is biodegradable or recyclable and we have zero single use plastics. We offer a refill station for detergents, shampoos, conditioners, and dish and hand soaps. You can bring in any container and pay by volume.”

In conjunction with the non-for-profit Ontario Student Nutrition Program, the Rogers also operate the Green Heart Lunch Club, which prepares lunches for dozens of local schools. Utilizing grass-fed beef, ethically raised poultry, locally-sourced dairy, natural food, colours, flavours, and spices, locally grown fruit and vegetables without harsh chemicals or pesticides, and organic ingredients where possible, their meals are made fresh, from scratch, with locally-sourced and non-processed ingredients.

“Where our food comes from plays a key role in the quality of our meals, so we started growing our own organically grown vegetables on Green Heart Farms in 2021,” states Dennis. “If we can all do just a little, it will make a big difference!”

GREEN SUN RISING

Converting the sun’s rays into energy is at the core of what Green Sun Rising does—alternative energy, getting away from coal dust and harmful fossil fuels. Green Sun Rising is Southwestern Ontario’s longest-operating solar tech company. Founded in 2008, they have implemented more than 500 projects across Ontario and Canada.

Green Sun Rising provides materials and experience for the installation of residential and commercial solar photovoltaic cells as well as solar thermal systems, allowing their customers to harness the power of solar radiation for a greener outlook on life.

“The team of Green Sun Rising develops and implements turn-key solar systems,” explains Green Sun Rising president Klaus Döhring. “Under good solar conditions, we can make an account net-zero, generating as much clean solar power as the building consumes. With the net-metering program, this can completely eliminate the consumption charge of the account. It also protects the account from future cost increases of electricity, doing the right thing and also saving lots of money in the process.”

Located at 1680 Kildare Rd. in Windsor, Green Sun Rising also helps northern and isolated communities in Northwest Territories, Nunavut, Northern Quebec, British Columbia, and Labrador with their energy needs, while reducing their carbon footprint through installing diesel-reduction systems at their community-owned buildings.

HABITAT FOR HUMANITY WINDSOR-ESSEX

For Habitat For Humanity, home is where the heart is. Dedicated to building strength, stability, and self-reliance through affordable home-ownership, Habitat For Humanity is working to help local families break the cycle of poverty in Windsor and Essex County by providing geared-to-income home-ownership models, while providing safe and decent housing, while allowing families to build equity and invest in their futures.

“Sustainability is a key pillar of our work,” states Habitat For Humanity Windsor-Essex CEO Fiona Coughlin. “On average, our homes are 42 per cent more efficient in energy consumption and greenhouse gas emissions than required by the building code. By building energy-efficient homes, we help families save on utility costs while reducing our collective environmental impact in Windsor-Essex.”

Operating in more than 70 countries, Habitat For Humanity partners with families in need of affordable housing, helping them to build their own homes with the aid of volunteers and allow homeowners to pay a more affordable mortgage. Habitat For Humanity also acts as advocates for policy reform, helping to remove barriers that keep low-income families from obtaining affordable housing. Habitat For Humanity has helped more than 59 million people since their founding in 1976.

“Another major way we contribute to a greener future is through our Habitat ReStore,” explains Coughlin. “The ReStore is a nonprofit home improvement and resale shop that diverts over 1,400 tons of useful goods from landfills each year, giving new life to gently used furniture, appliances, and building materials. Every purchase made at the ReStore directly funds everything we do to build affordable housing in our community.”

The Habitat ReStore is located at 51 Edinborough Dr. in Windsor, just behind Tepperman’s Furniture. There you will find unique and affordable items for purchase, all while supporting Habitat For Humanity, and, by extension, your community. “Donating gently used household items and building materials is another fantastic way to keep usable goods out of landfills while making a direct impact on local families in need,” she adds. “By combining sustainability with social impact, we are not only reducing waste but also ensuring more families in Windsor-Essex have a place to call home.”

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TWO DECADES OF SCREEN TIME

Suede Productions at 20

Photos provided | Written by Jesse Ziter

For 20 years, an award-winning local film production house has helped Windsor punch well above its weight in the global creative community. We still make things in Windsor.

Tucked away largely out of sight on the eastern edge of Walkerville, Suede Productions is a cornerstone of Windsor’s creative community and an increasingly important featured player in commercial video work currently screening all around the world.

A boutique media company built around a “stem-tostern” approach to film production, Suede has its fingerprints all over everything from web shorts to car commercials to internationally distributed feature films.

The Drive checked in with Creative Director and Partner Nicholas Shields to learn a little more about how the company’s grassroots origin story—and its coming attractions.

Now firmly part of the fabric of Southwestern Ontar-

io’s creative community, Suede grew organically out of the University of Windsor when Shields—then an instructor in the Communication program—decided to collaborate with Cameron Hucker, Jordan Krug, and Aaron Hucker, three former students. “We started out of necessity,” recalls Shields, who still has a hard time seeing himself as a businessman. “We wanted to do these things, and nobody was hiring us, so we decided to start our own company. I think if you’re really passionate about what you do and really fixated on storytelling and able to be innovative there, the work will come.”

While many were initially skeptical of the viability of a full-time video production house in Essex County, Suede is now a major player in one of North America’s most surprisingly overachieving film communities.

“We’re on a little bit of an island here, 400 kilometres away from Toronto,” admits Shields, who understands Windsor-Essex will never be a destination film hub. “If you want to produce something here, it generally has

to be homespun: conceived here and walked right through.”

To this end, when Suede releases a feature film, it has likely conceived, written, shot, edited, and distributed that project.

“If we do a commercial for a car company, we wrote that commercial, we conceived of it, we did the post-production on it, we shot it, and we delivered it,” adds Shields, noting Suede enjoys long-term relationships with major clients like Volkswagen and MercedesBenz. “Because we’re here where we are, we have to rely on ourselves at every step.”

And so, step by painstaking step, Suede creates top-quality media content for worldclass brands, regional business partners, and elite cultural institutions like the Stratford Festival more or less all within its four walls— on-location days excepted, of course. Beyond its in-house projects, Suede does substantial postproduction and special effects work on contract for outside parties, including platforms like National Geographic and Amazon Prime.

“On any given day, there are somewhere between 20 and 30 projects in some stage of production,” Shields explains. “There’s always something delivering, there’s always something very close to the finish line, and there’s always something a very early conceptual stage. There could be a car commercial in one edit suite, a film with effects happening in another, and somebody putting together a pitch deck in the next room.”

Suede typically employs between 10 and 12 full-time staff members, but for larger projects, its contracted ranks swell to several times that number by drawing from the broader local talent pool.

“The great thing about being in Windsor is there are enough experts and trained professionals in this region, if we need to expand our crew to 40 or 50 people, we have the talent locally to do it,” says Shields, who credits the local talent boom to the Windsor International Film Festival (WIFF) and the recent expansion of the University of Windsor’s film programs. “We leverage that often. We are just big enough now to have that kind of skillset across the board, which is pretty amazing.”

A founding member of WIFF, Suede continues to create “pre-roll” content for the festival, which regularly screens its productions.

“WIFF punches way above its weight,”

raves Shields, who was heavily involved in programming during the first few years of the then-fledgling festival. “It’s a large feather in the cap of this region.”

Shields is specifically enthusiastic about WIFF’s relentless commitment to screening local work. “As a young filmmaker, you will get your film shown—often your very first small project,” emphasizes Shields, namechecking the Mark Boscariol 48-Hour FlickFest. “I think that’s a massive motivator for people to be in the business.”

As a working filmmaker who has screened Suede productions in dozens of film festivals around the world, Shields is in a privileged position to assess WIFF’s comparative operational standards. “It’s a well-oiled machine,” he confirms. “Only under circumstances like ours do you realize how well WIFF is run.”

Currently, Suede has been on the global festival circuit with Vampire Zombies from Space, the local filmmaker and professor Mike Stasko’s 2024 satirical horror-comedy. According to Shields, the run has been wildly successful for a local production.

Suede’s latest feature, Depraved Mind, has also won awards at international film festivals and is eagerly awaiting its streaming release.

Other new work includes the four-part original series Never Doubt I Love (Shields

describes it as “half Shakespeare, half musical”), which has begun airing on STRATFEST@HOME, the Stratford Festival’s digital streaming platform. It’s the latest in a long series of productive collaborations with the Festival, including several filmed stage productions—Cymbeline being the latest—which Suede directs, shoots, and produces.

Coming soon: a four-episode Bell series Landmarks and Lunch, two films, A Winter’s Tale from the Festival, plus another series. (“We don’t have a problem getting work,” says Shields modestly.)

What’s more, celebrations may soon be in order: Krug and Cameron Hucker are nominated for a Canadian Screen Award (essentially Canada’s Oscars) for their editing work on the Joni Mitchell episode of the Northern Tracks: A Canadian Mixtape web series.

The nod is only the latest in a long line of credits to the local film community, which would look very different if not for 20 years of Suede.

“We have a pretty amazing film community in this region,” says Shields. “It’s a pretty tight group. It’s not small, but everybody knows each other and supports each other, because we’re not competing with ourselves. “We’re competing with the globe.”

I AM enough

Through the years of observing clients, it’s clear that the deeply held feelings and desires we collectively have at our core are very similar. No matter how we grew up or what hardships we encountered, many of us seem to share the same belief that “We are not enough”. This relentless belief almost always lies beneath the surface of emotional strife, addictions, or mental struggles that people encounter. This belief can and should be viewed as a collective human disorder that is pervasive in society. The following is a method that could reverse this unforgiving belief and in turn remove the biggest blocks to achieving your goals and success.

The “I am not enough” syndrome shows

up in infinite ways such as; I’m not smart enough, slim enough, attractive enough, rich enough, happy enough, successful enough, young enough, interesting enough, liked enough and so on and so forth. This feeling that you’re not enough is the issue that is at the core of so many people’s problems. When we dig down into the addictive patterns of workaholism, shopaholics, the insatiable need for repetitive cosmetic surgeries, overeating, hoarding, depression, alcoholism, drug addiction, or extra marital affairs and are able to locate the point earlier in their lives (usually between ages of 0-10) when they created this belief of “not being enough” you can see that those issues tend to be manifestations

of that damaging core belief. In society we see it time and time again with acclaimed Hollywood actors or actresses and music stars who live these lives of self-destruction. On the outside, they appear to have wild success, beauty, talent, and a lavish life of luxury and yet many of them can’t stop the self-sabotage. In fact, the feeling that they are not enough is precisely what drives them to such great success.

I have witnessed how this belief, if not questioned, can sabotage one’s life. A former client of mine and his story can best illustrate this phenomenon. After observing his life’s path, one could quickly see that whatever this man had be it fancy cars, luxury homes, accolades, world renowned businesses or a supportive family and wife it was never enough to satisfy him. He had all of the external indicators of success but none of the happy feelings that he had convinced himself this success would bring. The more he accumulated the more his addiction to drugs, sex and gambling grew and his perceived happiness dwindled. He was trying to fill a hole that he couldn’t fill.

If we look at this man’s childhood one could see his early experiences were less than uplifting. He was born with a visible physical deformity, and his parents were ‘proper people’ who would shutter at the thought of being seen as having a son that had a disability or that was not “normal”. They would often tell him to hide his deformity so others wouldn’t see that he or the family was imperfect. So, at a very young age he was led to believe he was flawed and that innately, he was not good enough.

He spent his entire life trying to prove his worth by accumulating the types of things that would make him feel enough. He would often say things like: ‘once I finish building this house, I’ll be happy’ or ‘once I sell this business, then I’ll be good, or ‘once I buy one more exotic car then, I’ll be happy’,or ‘once I get this relationship, I’ll be content’. It was a bottomless pit. His lack of self-love and that believing deep down, he was not enough, overpowered the belief that something outside of himself was going to be his path to happiness. If he would have had the aware-

ness, tools and wisdom to ask himself, ‘is it true that because my flawed parents asked me to hide my deformity, means that I am not enough?’ Is that 100% fact? His answer likely would have been a resounding NO and propel him onto a healthier path.

Sadly, the young clients I encounter share with me about the pressures of social media and the false sense of ‘awesomeness’ that their peers seem to possess. They discuss the pressures of having to look a certain way and use unnatural cosmetic ways to appear to have ‘natural beauty’, as society and social media would define it. Someone had to say this…the fake nails, hair, lips, eyebrows, eyelashes, breasts and so on are only masks that will never fulfill the individual. It is a crazy example of the ‘I am not enough’ merry go round. This seems to be particularly prevalent with young girls not feeling good enough. They see this picture of a ‘perfect’ girl (who is actually fake) and because she doesn’t feel good enough goes and gets her own fake cosmetic enhancements! This lack of self-love and not feeling good enough is what these poor girls are stressed out about and trying to keep up with all this fake beauty! It’s a dangerous and insatiable cycle that will just keep going on unless someone more the wiser, intervenes to guide them.

Once a person internalizes that belief, it’s challenging to even know how it’s affecting them because it’s so fundamental and deeply ingrained. This is especially true with how society reinforces it in countless ways, from unrealistic beauty standards, consumerism to fantasy relationship ideals. In a quest to find comfort in the pain of believing, ‘I’m not enough’, many turn to addictions, compulsions, anxiety and depression.

However, I have seen how a simple, yet profound mantra, can shift one’s perception from a limited self to a limitless self. Simply start affirming the mantra, ‘I AM ENOUGH” out loud!

Author and therapist, Marissa Peer sums it up nicely, ‘You can use the power of stating that you are enough, that you always have been and always will be, to achieve success in every key area of your life. When you say it, think it and believe it and make it an

automatic and regular part of your life you can expect to see wonderful improvements in your relationships, in your career and in how you feel about yourself.’

You may already know the source of your feelings of not being enough. If you don’t, I would encourage you to take some time to contemplate this deeply. How old were you? Who was there? Was something said to you? What did you experience? Once you uncover it, it’s important to ask yourself if what you are believing is even true?’. Quite often we just move through life making decisions based on this untrue negative belief without ever questioning it. It’s likely something that we made up when we were very young, interpreting an experience with our young, naive mind and making it mean there is something wrong with us. Now, that old program is still running in the background like a virus in a computer, causing unnecessary damage.

Here is a great action step recommended by Marissa Peer: Put the phrase, ‘I AM ENOUGH’ in places where you will repeatedly see it day after day. You can place post-it notes around your home, office and car, set it as a screensaver, and make it a daily reminder on your phone. Change all of your passwords so you have to type it every day. Then, tell yourself out loud that you are enough, regularly. Say it over and over in the shower. Make it a statement of truth in multiple tenses. ‘I am enough, I have always been enough, I will always be enough’.

Saying ‘I am enough’ is not an act of wishful thinking or trying to fake it until you make it. The statement, ‘I am enough’ is a fact. Every single person born on this planet and by the virtue of their existence is enough and is worthy of love and belonging. Just being here, being ourselves is enough.

My happiest clients don’t struggle with the belief, ‘I am not enough’, or if they do, not for very long. In fact, they have the opposite beliefs. They believe in, ‘I am enough, I am destined for greatness, I add value to people’s lives, and I am fully supported to achieve my wildest dreams’.

In case you’re wondering, ‘YOU ARE ENOUGH’ (wink). iamenough.com/resources

I’m Teri Gyemi, a passionate life coach with a strong love for human behaviour. My own flawed past and my will to understand the hidden impulses that led me there, as well as my unrelenting desire to serve others, is what inspired me to become a life coach. Equipped with my certifications from the late Debbie Ford of The Ford Institute for Integrative Coaches, 2 decades experience as a life coach, practice as a workshop leader and educator, I have successfully supported clients through a holistic approach in realizing and executing their goals, healing emotionally, reviving their relationships or uncouple from unhealthy ones. My hope is that something I write will encourage those in need to take a step toward positive personal growth. terigyemi.com | psychologytoday.com

TOM DEANS ON THE ART OF

SUCCESSION PLANNING

By Private Financial Group Media

Canadian businesses today are changing hands at unprecedented rates. “Preparing for succession isn’t just about preserving wealth,” says Dr. Tom Deans. “It’s about protecting legacies.”

And he would know. The bestselling author of Every Family’s Business is also a sought-after speaker who has delivered over 2,000 presentations across 28 countries, and his vital message will be shared at an April 10 Canadian Association of Mold Makers event, presented by Peter Dobrich’s Private Financial Group.

With baby boomers turning 76 this year, Canadian businesses are transitioning ownership in record numbers, so the timing of this talk is critical. Deans soberly points out that for many, such transition is often left unmanaged, beginning with a lack of a basic will.

It’s a startling lack of preparedness, and it’s important to address, because a poorly managed transition puts not only business continuity, but the family wealth, at great risk.

“Nine out of 10 Canadian firms are familyowned and controlled,” shares Deans, who adds that only 30% of these businesses will successfully transition to the next generation. But even more surprising, perhaps, is that only 3% will make it to the third generation.

For the seasoned speaker and business owner – Deans was a CEO of a multinational family business which he sold mere weeks before the Great Recession in 2007 – it’s not a surprise. “Making wealth is difficult,” he explains, “protecting that wealth is even more difficult.”

“But the most challenging task of all is transitioning that wealth to the next generation, in a way that does no damage to the beneficiary and the benefactor.”

It’s a challenge that’s particularly relevant today. Daily, this country sees an unprecedented transfer of wealth; $300 million is inherited every day. And because of the lack of preparedness by so many family businesses, the courts are “increasingly clogged,” shares Deans, “with family disputes over businesses, farms, and other assets. And it’s primarily because we have never created and transitioned so much wealth, not in any time in our history.”

But Deans is hopeful – he knows the value of, and therefore emphasizes, the importance of clear planning and direct communication.

“It’s about asking powerful questions,” says Deans, who adds that the consequences of avoiding crucial conversations can potentially be severe. He notes two key questions from his bestselling book – the first being if a business is for sale, and the second being if the rising generation is prepared to buy the business at full market value based on a thirdparty valuation – are particularly important to ask. While difficult, the questions are necessary to unveil the “elephant in the room,” which many family businesses historically avoid discussing.

“What has taken decades to build really wildly successful companies can unravel in a matter of days and weeks if there isn't the proper documentation and proper planning in place,” Deans warns. With a chuckle – but with an undertone of seriousness – Deans says that this is particularly relevant in Ontario, where the province's formula for dividing up businesses without a will rarely lines up with owners' personal intentions.

But Deans hasn’t become one of the world’s most sought-after speakers by being only cautionary – he speaks too of joy. In

his 2024 release The Happy Inheritor: How Successful Families Prepare Heirs and Transfer Wealth; Deans shares the many ways that successful families have navigated challenges.

And the key, he suggests today, is in leveraging professional advisors to facilitate family meetings and establish transparent governance structures.

"There are many Canadian families that have understood that the estate plans of their parents and grandparents are not going to serve this generation," he notes, explaining that family business must absolutely explore new approaches to wealth transition. That includes turning to advisors who can help create road maps to ongoing success and the preservation of business and wealth.

For the many business owners who will attend the CAMM event, Deans promises insights that go beyond mere tax planning and legal structures. “There’s a human element in business succession,” he says, “the conversations that need to happen, the preparations that can't wait, and the strategies that can help preserve both family harmony and business value.”

As Canadian businesses find themselves at this critical juncture of generational transition, Deans is a source of comfort and inspiration. "When a business transitions poorly, everyone pays a price,” he warns.

“But when it goes well, it goes well for everyone: employees, family members, lenders, customers, suppliers.”

Succession planning, adds Deans, isn't just about securing a business's future. “It's about protecting the legacy of all those who helped build it.” For more information, please contact media@privategroup.ca

Dr. Thomas William Deans, author of best-selling books Every Family’s Business, Willing Wisdom, and The Happy Inheritor: How Successful Families Prepare Heirs and Transfer Wealth, is a leading expert on family wealth transition. With over 2,000

circuit.

events CALENDAR LIVE

music

MAR 21 | Live Music Friday with Ron Leary 6 pm - 9 pm | Walkerville Brewery

MAR 22 | "Led by Zeppelin

A tribute to the music of Led Zeppelin With Special Guest Dusty D'Annunzio" The Back Stage - Doors open 8 pm

MAR 23 | Live Music with Max Marshall 5 pm – 8 pm | Colchester Ridge Estate Winery

MAR 28 | The Human Rights Dominion House | 9 pm | Tavern (The DH)

MAR 29 | Live Music with Rochelle Day 5 pm – 8 pm | Colchester Ridge Estate Winery

MAR 17 | St. Patrick's Day Bash | 12 pm - 9 pm Walkerville Brewery

MAR 18 | Music Bingo! | 6 pm - 7 pm Elmwood Detroit Public Library

MAR 19 | Pathways to Business Growth: Funding and Support Opportunities (Windsor) 8:30 am - 11 am | Fogolar Furlan - Windsor Hall

MAR 20 | Music Bingo! | 7 pm - 10 pm

Parks & Rec Gastropub and Sports Bar

MAR 22 | Retros & Records Night 4 pm - 10 pm | Walkerville Brewery

MAR 23 | The Windsor Lawn, Garden, & Home Show | 10 am - 6 pm | WFCU Centre

MAR 25 | The Exhibit - Fashion Week Windsor 6 pm - 9 pm | Sho Art, Spirit & Performance

MAR 26 | "Sew"cial Talk - Fashion Week Windsor | 6:30 pm - 9 pm | Meteor

MAR 27 | The Competition - Fashion Week Windsor | 7 pm - 10 pm Capitol Theatre Windsor

MAR 28 | Ladies Night | 9 pm - 2 am Ariius Night Club

MAR 29 | Coffee Club (by Edward Jones) | 9:30 am - 10:30 am | Windsor Yacht Club

MAR 30 | 10th Anniversary Spring Craft & Gift Show | 10 am - 4 pm | LaSalle Event Centre

APR 1 | Career Connections Kingsville | 2 pm – 3 pm | SECC Kingsville

APR 2 | Charity Pasta Night | 4 pm - 7 pm Giovanni Caboto Club

APR 3 | Music Bingo! | 7 pm - 10 pm Parks & Rec Gastropub and Sports Bar

APR 4 | Bill's Place Drop In 3:30 pm - 6:30 pm |Bills Place

APR 5 | Wizard of Paws Gala | 6 pm Caboto Club

APR 6 | Spring Thaw | 10 am Running Factory Wyandotte

APR 9 | Windsor Police Service Career Expo 10 am - 2 pm | St. Clair College Centre for the Arts

APR 10 | Music Bingo! | 7 pm - 10 pm Parks & Rec Gastropub and Sports Bar

APR 11 | Windsor Home & Garden Show 12 pm - 7 pm | Central Park Athletics

APR 12 | Easter Fun Day | 10 am - 12 pm Optimist Park

APR 13 | Start Here Go Anywhere 4K Run/ Walk | 9am | St. Clair College Sportsplex

APR 15 | Mindset Matters: Feeling is the Secret 6:30 pm - 8 pm | Daisy & Co. Wine Bar

APR 17 | Easter Gnome in Person Paint Party

Painting | Starts at 6:30 pm Lot 10 Brewing Company

APR 18 | National Service Dogs’ Easter Egg Hunt for Dogs | 10 am - 12:30pm | Malden Park

APR 19 | Easter Activity Event | 12 pm - 4 pm Canadian Transportation Museum & Heritage Village

APR 20 Wishing you a H APPY EASTER!

MAR 30 | Live Music with Jason Baclig 2 pm – 5 pm | Colchester Ridge Estate Winery

APR 4 | Time Machine: A Tribute To Rush 9 pm | The Cherry Rock Lounge

APR 5 | The Hitmen Live | 9 pm The Back Stage

APR 6 | Live Music Sundays | 3 pm - 6 pm Daisy & Co. Wine Bar

APR 12 | Josh Johnson Band | 7 pm - 10 pm Canadian Transportation Museum & Heritage Village

APR 13 | Sunbeam Sound Machine with Olinda | 8 pm | Meteor

APR 13 | Live Music with Abbey Neves 3 pm - 6 pm | Daisy & Co. Wine Bar

APR 18 | Ron Leary | 6 pm Walkerville Brewery

APR 19 | A Tribute to Limp Bizkit and System Of A Down With Special Guest Devilz by Definition | 9 pm | The Back Stage

APR 27 | Live Music with Joe Mouawad 3 pm - 6 pm | Daisy & Co. Wine Bar

For more information, scan QR code

*Event details are subject to change. We recommend verifying dates, times, and availability with event organizers before attending. The Drive Magazine is not responsible for any changes, cancellations, or inaccuracies.

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