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Third Quarter
Member
Newsletter
What’s New at Concrete Network?
Industry Search Trends
by Jim Peterson, President of ConcreteNetwork.com
Data collected by The Concrete Network reveal the most popular US cities for decorative concrete and the most sought-after decorative concrete techniques. US Cities Showing the Most Interest in Decorative Concrete: Houston, TX Dallas, TX Chicago, IL Most Sought-After Decorative Techniques: Stained Concrete Stamped Concrete Interior Concrete Floors
I hope your summer went well and you were able to have at least a little downtime for some summer fun. We’ve been busy on quite a few projects designed to enhance our network that I would like to share with you. Our goal is the same with every project: produce solid education for site visitors, garner more site visitors, and introduce more potential to our contractor members. I’ll tell you, looking at our company through that prism makes my job easy. It’s simply picking what is going to accomplish those objectives the best. #1- Our team built a variety of sites designed to educate and serve consumers and send more traffic to our contractor members. Please check out: StampedConcrete. org; PolishedConcrete.org; ConcretePatio.org; Concrete-Driveway. org; Concrete-Floors.org; and ConcreteStained.com #2- We’ve now produced over 300 videos and feature them on our site and on YouTube.com—mainly on how to design with concrete and
Inside this Issue:
why concrete is such a good choice. The goal is for these videos to be another touch point to get buyers excited about the concrete choice. These videos have currently been viewed millions of times. Here is our YouTube channel: www.youtube. com/concretenetwork
#4- We are growing our Facebook page—in fact it is now the most active Facebook page in the entire industry by a longshot. Why is this important? Facebook can generate leads, that’s for sure. But what it is really about is us getting to see and hear, and talk with end users about what they like (or don’t like) about decorative concrete. Their comments are informing us. What better way to speak to what buyers want than to have conversed with them in an informal way. Check out our Facebook page: www.facebook. com/concretenetwork #5- Concrete Network mobile is a really exciting project. You can check it out on your smart phone at m.concretenetwork. com. Mobile visitors can look at all the photo galleries, find a contractor, and research any of the topics on the full Concrete Network site.
#3- Our search engine optimization endeavors have led to our site being found on over 100,000 keywords at this time. If it has to do with decorative concrete, we are going to be all over it and make sure we are found on every word or phrase possible.
A commonality of all these projects is the aim to let buyers reach The Concrete Network in any manner they choose—mobile phones, Facebook, on a video channel, or while conducting a search. Thank you for reading this. If you have any questions or comments, please call me at 866-3807754.
5 Must-Haves for a Better Company Website. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . New Content on The Concrete Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Upcoming Training Opportunities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exclusive Concrete Product Discounts & Special Offers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Concrete Network Industry Search Trends for Decorative Concrete . . . . . . . . . . . . . . . . . . . .
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Three Free Online Tools to Offer Your Clients Help educate your clients during the buying process by letting them know about these free tools they can access at ConcreteNetwork.com: Decorative Concrete Design Videos
Expert Bob Harris shares concrete floor design ideas and answers homeowners’ most frequently asked questions about concrete floors. ConcreteNetwork.com/concretefloor-videos
Free Newsletter, The Concrete Quest
Sent semi-monthly; covering decorative concrete trends in and around the home, design ideas and more. ConcreteNetwork.com/newsletters
Glossary of Decorative Concrete Terms
Glossary of Decorative Concrete Terms Extensive glossary provides a general understanding of terms used within the industry, so everyone is on the same page. ConcreteNetwork.com/glossary
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