Sabrina Graphic Design Portfolio

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PORTFOLIO

SELECTED WORKS 2018 - 2020


Architecture

This is Not A Party Wall UCLA AUD 122 / Fall 2019

RedefÄąning Furniture UCLA AUD 142 / Spring 2019

Big Dumb Building UCLA AUD 123 / Spring 2020 Graphic Design

We’re Hiring! @Transfer Student Center Hiring Marketing Campaign / Summer 2020

Mac.Nyus Social Media Marketing / Summer 2020 Art

Resist Saddleback x Greenpeace OC / Spring 2018 Photography

Travels Personal Visual DIary


UCLA AUD 122 / Fall 2019 Instructor: Katy Barkan

The primary object of study for this studio is the architectural section. Taking as a starting point a purposeful misreading of a plan, the project will unfold and intensify sectional possibilities out of planimetric flatness, moving beyond the idea of a stack and core to accommodate two dissenting programs. This project explores the party wall as an intermediary space and circulation armature through sets of gaps and corridors, evoking tension and disorientation through contrasting proportion of space and visual spillage.

This project explores the idea of “2 in 1â€? House where two families co-exist in a single domestic space with an articulation of party wall and circulation to divide and connect both families. The building accommodates two families with distinctive quantitative and qualitative needs for the disposition and character of their living. House 1 is a family of fÄąlm-makers with an extensive fÄąlm library and home cinema. House 2 is for a family of foodies, who grow their own ingredients and host tastings and dinner parties.

Their division is articulated through the projection of the corridor. Here, the corridor encompasses as the tight and constrictive space that connects the house, and as a gap that separates the two houses. The sets of corridors then produces the effect of a doubling of two walls that shows as a gap on the facade, which acts as a party wall that divides the 2 houses together. The gap creates tension where one wall belongs to 2 houses, fÄąghting for ownership.

The tension further arises through the collapse of the stairs with the corridor, activating the gap as a circulation armature. The gap are also identifĹed as a slit that creates moment where you can see another’s house for a split moment before being visually isolated again.


1. Spatial Program Diagram The diagram shows the 60-40 spatial distribution of the two houses. Their division is articulated through the projection of the corridor/doubling of the wall armature. 2. Circulation Diagram Shows division of two houses set by the doubling of the wall. Stairs are laminated in between, creating tension of ownership of the tertiary space. Here, the corridor encompasses as the tight and constrictive space that connects the house, and as a gap that separates the two houses.

Study Models (1/16� = 1’) Iterations of possible 3-Dimensional translation of the given plan. Showcases different forms of corridors, gap, or parallel planes from a orthogonal and oblique direction.


Vignettes Photography of Model White & plywood distinct plane implies the different ownership of the space. Moment of spillage occurs though the gaps as two families connected visually for a split moment, further activates the imaginary tertiary space.


 � �� �� � � UCLA AUD 142 / Spring 2019 Instructor: Georgina Hulijich Partners: Michika Watanabe, Kelvin Yeoh

“RedefÄąning Furniture: Facts Beyond Imageâ€? involves the curration of narratives through images which undergo constant re-adaptation of subjective reading and interpretation from a range of audiences. Ultimately, it promotes the inception of new and uncontrolled narratives beyond the domain of physical element of architecture.

The project intensively surveyed Royce Hall’s Donors Lounge through the fĹctional narrative lens. Thus, we produced a series of three fĹctional narratives that explores and elaborates the possible proliferation of common furniture element that redefĹne the existing furniture. Through combination of images and physical models as technical and conceptual devices, we alter the understanding and perception of architectural spaces and objects.

Narrative 1: Materiality Exhausting the texture and material of the furniture into the walls and floors, further intensifying the objectness of the furniture. Narrative 2: Objectness The wall extends to the furniture and becomes one. This integration preserves the furniture outline which emphasizes the sense of furniture’s permanence. Narrative 3: Style Style of the furniture becomes dominant in the room, Existing styles of furnitures are being extracted to affect and influence the surrounding environment. ` Exhibited at RUMBLE 2019, CicLAvia, Royce Hall Donor’s Lounge (Permanent)


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1. Unfolded Elevation (1/2’ = 1’) 2. Physical Model of Surveyed Donor Lounge (1/4” = 1’) Exhaustive survey of the Donor’s Lounge by recreating furniture and material elements through 2-D and 3-D copy of representation. 3. Material Lamination Study Showcasing different material textures and pattern combination. 4. Survey of Furniture Types in Donor’s Lounge Isolating each elements of furniture and categorizing it based on its historical type.


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Narrative 1: Materiality Exhausting the texture and material of the furniture into the walls and floors, further intensifying the objectness of the furniture.


Narrative 2: Objectness The wall extends to the furniture and becomes one. This integration preserves the furniture outline which emphasizes the sense of furniture’s permanence.


Narrative 3: Style Style of the furniture becomes dominant in the room, Existing styles of furnitures are being extracted to affect and influence the surrounding environment. `


„ � �ƒ… „� �� UCLA AUD 123/ Spring 2020 Instructor: Ramiro Diaz-Granados

This project explores urbanism through the examination and development of single buildings that, owing to their size, form, or urban impact, become in themselves urbanism. SpecifĹcally, the focus of the agenda combines typology and topology to produce large interior urban voids. The project sets itself as a very large mixed use building in the Chicago Loop to replace Helmut Jahn’s James R. Thompson Center, and is to be conceived in relation to the recent controversy surrounding the proposed sale of the building. The studio’s focus is on disciplinary questions of the relationships amongst typology, function, and form in urbanism. These questions will be considered as they relate to current issues of urban politics and policy, infrastructure and large-scale buildings.

Looking into the nature of the building, this project is about two distinct the monumental void and solid expression, in which it relish on the asymmetrical axis of the void form. In relationship to the solid, the void acts as a band that loops and ties the solid together, equally distributed across the mass, and using directionality of patterns delaminates the binary effect of the solid and mass thus conforming into one object.

„ � In response to the urban fabric, the highly acute angles of the building attempt to break the stability of the high verticality of the building surrounding it. The nature of the form that naturally wraps around itself with distinct angles expresses a sense of mobility, rejecting the seemingly static nature of the surrounding buildings. Combining the unstable nature of the building that is off-axis from the urban site with the building form that seems forced into place as it crumpled and contorted into itself, here it latches itself as a monument within the site, constantly in conversation with the urban site.

Rhinoceros 3D, Adobe Illustrator, Adobe Photoshop, VRay


1. Building Axonometric Using directionality of patterns delaminates the binary effect of the solid and mass thus conforming into one object. Surface articulation demands expression of void that is entrapped inside.

Typology Study: Transformation Using a Ledoux study precedent, a series of typology transformation is produced through extension, interlocking, and reciprocation qualities to form a topological form of void.

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Typology Study: Solid and Void In relationship to the solid, the void acts as a band that loops and ties the solid together, equally distributed across the mass, In looking at the program distribution, the building reflects the nature of wrapping and banning, where the offÄące space, govt space, and hotel space interlocks with each other,

Void & Solid

Void & Circulation Cores

2. Site Axonometric Shows the position of the building in the urban fabric. The highly acute angles of the building attempt to break the stability of the high verticality of the building surrounding it.

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Program Distribution


Elevation Rendering Show the highly acute angle of the building, in which it attempts to break the stability of the high verticality of the building surrounding it.

Street View Perspective Presence of tension between the building and the urban fabric, in which it is seemingly being pushed and constantly shifted by the buildings surrounding it, thus forced into place as it crumpled and contorted into itself.


Site Axonometric The proposed building situated in the Chicago Loop urban context.


We are Hiring! @UCLA Transfer Center The graphic aims to target current and incoming student to apply as a staff member. Using human illustration as a primary element, the graphic evokes a sense of belonging, collaboration, and family in the team. We are reaching out to current and incoming transfer students in the 2020-2021 academic year. Targeting students that are interested in the three (3) major division of the Transfer Student Center: (Marketing, Mentorship, and Volunteer). Illustration represents each of these departments and each character illustrates the original staff and volunteer member that laid the foundation of the Transfer Center, creating sense of familiarity and family connection that is at the core of the TSC, Over the span of 3 weeks, received over 76% engagement (people reached/followers) on Instagram. By the end of the application deadline, accumulated 310 student applications.


MAC.NYUS! The primary motive of this asset package is to redefÄąne social media presence of a small food business called “Mac.Nyusâ€? . The graphic elements include abstract curvature geometry, line illustrations and bright pink and brown pastels to accentuate the “funâ€? and “playfulâ€? taste of the macaroni schotel. The target audience is the younger millennial age 15-25 who has intensive usage of Instagram .The social media take-over is currently still on-going, with a growth of +10% engagement and followers on Instagram in the span of 1 week.


UCLA School of Education

The visual design attempts to break the generational gap between graduate and undergraduate students, using minimal and clean-edge design that fĹts into the youth community of the School of Education’s community.

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A logo re-branding for UCLA School of Education. The goal of the design was to encompass the school’s vision of engaging in the community and education to create social transformation. In the season of growth, there is a sense of perhaps “losing� community and the close-knit environment that has been foundational to this scholarly community. In response, The logo attempts to help foster a feeling of unity, pride, and purpose in the community as it grows and continues to expand to new groups of students.

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RESIST

The mural is a visual representation of the global and local effects of climate change including; endangered animals (honey bee, clapper rail, fox, and mountain lion), climate change (polar bears), and toxic waste (transportation and meat consumption. Solutions presented: clean energy sources (water, wind, and solar power), reduce beef consumption (the primary source of toxic methane), and support corals regrowth that has been affected by toxic waste in the sea.

In a collaboration with OC Greenpeace, this mural serves to inform the Orange County community to “Resist� the hive mentality of crude based consumption and return to a sustainable system of transportation, agriculture, and renewable energy

We utilized complementary color harmonies and a hexagonal geometry composition to address the decline in local bee colonies and hive mentality of consumption that is both the cause and solution for planetary carbon levels. The color harmony from warm to cool symbolizes the transition from issues to solutions.


PHOTOGRAPHY All images are shot on iPhone X A visual diary transcending the boundary of images and emotion.




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