FMS NIFT Patna - GP Class of 2014

Graduation Ceremony Brochure Masters of Fashion Management 2012- 2014

Patna National institute of Fashion Technology A Statutory Institute under the NIFT Act 2006

The Institute National Institute of Fashion Technology was set up in 1986 under the aegis of the Ministry of Textiles, Government of India. It has emerged as the premier Institute of Design, Management and Technology, developing professionals for taking up leadership positions in fashion business in the emerging global scenario.

NIFT has been granted statutory status under the act of Parliament of India in 2006, empowering the Institute to award degrees and other academic distinctions.

The Institute is a pioneer in envisioning and evolving fashion business education in the country through a network of fifteen professionally managed domestic centres at Bangalore, Bhopal, Bhubaneswar, Chennai, Gandhinagar, Hyderabad, Jodhpur, Kangra, Kannur, Kolkata, Mumbai, New Delhi, Patna, Raebareli and Shillong.

NIFT has set academic standards and excelled in thought leadership by providing a pool of creative genius and technically competent professionals. The Institute provides a common platform for fashion education, research and training.

5th GRADUATION CEREMONY MASTER OF FASHION MANAGEMENT BATCH 2012-2014

CEREMONY DETAILS DATE: 17th MAY, 2014 TIME: 10:30 am onwards VENUE: HOTEL PANACHE , Patna

Mentors’ Speak

In the words of Mahatma Gandhi, “Persistent questioning and healthy inquisitiveness are the first requisite for acquiring learning of any kind.� At NIFT, we believe in encouraging exploration, leading to all-round learning - and that includes the Institute itself. By keeping abreast of the society, environment and industry, we can achieve continuous growth and evolution, inspiring the youth who entrust us with their education.

National Institute of Fashion Technology has pioneered fashion education in India and continues to set the benchmark in the field.

Across all campuses, the institute creates a favorable environment for interactive and practical learning, enabling students from all over the country to achieve their Potential. Fashion being a serious business, we want our graduates to be as prepared as possible to face the real-world problems and constraints of the Industry.

Imparting knowledge is just one of the many facets of a NIFT education. Through the many modules, visits, interaction and mentoring sessions that a student goes through, we hope to impart other important qualities that go into the making of a professional and a good human being. Brilliance is not worth much if integrity is missing; and creativity cannot thrive without tenacity. In other words, we aspire to create a balanced personality, with enough room for diligence, innovation, social responsibility and the ability to improvise.

I hope that the young minds graduating in the FMS Patna Class of 2014 are ready to embark upon this new journey with a hunger to continue learning from practical experience in their work and life.

My best wishes to the Class of 2014.

Mr. Prem Kumar Gera Director General National Institute of Fashion Technology

As you all graduate from the corridors of this prestigious institution, I welcome you back as a member of NIFT's Alumni Association. Each of you must have a unique NIFT's experience and yet I believe you all will have the same one. Whether you have a memory of canteen or classroom conversations, presentations, club activities, you all share a professional NIFT experience that unites you all. Certainly, not every day was wonderful. Even so, and perhaps because of the challenges that you faced here, the campus has helped shape for the better.

It should be the aim of all of you to see that your experience does not end. If you continue to be engaged with activities of NIFT - directly or indirectly, you will find that your life will be vastly enriched. New horizons will appear and new friendships will form to match those that were a part of your life when you were at NIFT. You will feel the zest and excitement of your NIFT days again.

We should hear from you early and often about the contributions that you build to contribute to the 360 degree growth of your professional and personal frontiers.

My congratulations on successful completion of your programme; my congratulations to your parents and your family members who provided the support you needed to achieve this academic distinction. Make sure that through your words and deeds you uphold the honour of the Institute. I am sure you are also looking ahead with excitement about the future that awaits you. Ten, twenty or thirty years from now I am sure you would have no recollection of the specifics of this event.

Do return to the campus- of course the NEW ONE as often as you can. It would be a pleasure to receive you.

Be honest, be bold and believe in yourself and the world will be at your feet.

I wish you the very best as you start your journey as alumni of this great Institution.

I would like to congratulate the entire team of the Fashion Management Dept. Patna, who under the able guidance of Associate Professor Shri Toni Sharma is all set to scale new heights. All the best for giving us this day.

Love and Luck Prof. Sanjay Shrivastava Director National Institute of Fashion Technology Patna

Message from Chairperson - FMS

Master of Fashion Management (MFM) is a flagship programme offered by Department of Fashion Management Studies at 13 NIFT campuses spread across India. This was initially started at NIFT New Delhi in 1986 as a Post Graduate Diploma programme in Apparel Marketing and Merchandising (AMM). The programme got transformed itself over the years to cater to the changing needs of the industry in particular and society at large.

The programme is well appreciated by the industry and acknowledged that MFM Graduates are functionally ready when they join industry and are hardworking smart persons climbing the corporate ladder very fast.

Master of Fashion Management (MFM) batch 2014 is graduating from 11 NIFT campuses in India. They are entering industry at a time when Indian industry is poised to leap forward with aggressive growth plans. I am confident that the young MFM graduates have the skills, knowledge and ability to take on this challenge.

I congratulate and wish the MFM Batch 2014 all the best and wonderful career and life ahead.

I also take this opportunity to congratulate and appreciate the Centre Coordinators, Faculty members and staff members of FMS department for their efforts

Dr. G.Hari Shankar Prasad Chairperson - FMS

Goodbye is too good a word, so I'll just say fare-thee-well......Bob Dylan It's again that time of the year when the FMS Students graduate and leave the august portals of NIFT Patna. There's no easy way to bid adieu to the batch and it shall never be. As they graduate from NIFT, they are well poised ready to enter the new sanctum - the industry, where the 'classes' are going to be never ending!

It is expected from the graduating batch that they will take everything in stride, good times as well as bad times. They say, "Life is not a bed of roses". Well then......... create rose beds and nurture them to make life a more beautiful place for ourselves and for everyone.

They are our future ambassadors and it is their brilliant work and contribution to the industry and to the society that shall bring to us true peace and happiness and a sense of accomplishment. We hope that in due course of time they shall learn to be their true self no matter what the circumstance, be principled and be worthy of trust.

I hope that the passing out batch shall achieve enduring success by virtue of patience and hard work. They shall make good of the values learnt within the environs of NIFT and walk the talk. As a beacon of optimism, it is expected that they shall spread the good word and camaraderie and thereby strengthen the reputation of their alma mater.

With this i bid adieu to the passing out batch and wish them the best of times!

Mr. Toni Sharma, Associate Professor Center Co-ordinator Department of Fashion Management Studies National Institute of Fashion Technology, Patna

About Department of Fashion Management Studies The objective of the two year Master Programme in Fashion Management (erstwhile AMM) that started in 1987 is to develop managerial skills in the field of fashion marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors. Students are exposed to creative merchandising/marketing, innovative fashion management practices, fashion forecasting and trends and business practices through field visits and industry internships. The programme inculcates in the students the right attitude to be part of the middle management of any growing organisation.

Content Year 1 In the first year the program introduces concepts and principles of marketing, merchandising and management with a focus on fashion business. Product related knowledge and marketing skills are the thrust areas. Other areas of study include Marketing Research & Consumer Behavior, Global Textiles & Apparel Product Market Characteristics, Retail Management and Advanced Export Merchandising, Quantitative Techniques & Operations Research and Management Accounting. Towards the end of the year the students are exposed to the dynamics of an organization through an eight week fashion industry internship and training program, which enables them to integrate classroom learning with practical experience.

Year 2 In the second year, the emphasis is on application of knowledge and skills acquired in the first year. Areas of study include Marketing Strategies & Brand Management, International Marketing, Fashion Forecasting & Product Development, Financial Management & International Finance, Human Resource Management, Supply Chain Management & E-Business, Customer Relationship Management and Visual Merchandising. As part of the curriculum, students also carry out sectoral studies and involve themselves in rural development projects. They also undertake company sponsored graduation research project to integrate the learning of previous semesters.

Careers The programme offers a solid platform for those wishing to pursue careers in International Marketing, Fashion Merchandising, Brand Management, Retail Buying and Global Sourcing, Product Development, Retail Management, Visual Merchandising, Export Merchandising, etc.

Star Employers Adidas Group, Aditya Birla Group, Alok Industries, American Pacific Enterprises, Arthur Anderson, Arvind Mills, Ashima Group, Benetton, Blackberrys, Busana Apparel Group, Calvin Klein, Carrefour, Color Plus, Francis Wacziarg Pvt. Ltd., GAP India, Givo, Indian Terrain Clothing Pvt. Ltd., ITC Wills, Koutons Retail India Ltd., Lacoste, Li & Fung, Lifestyle, Mast Lanka, Impulse, Nike, Raymond, Reebok, Reliance Retail, Shopper's Stop, Spencer's Retail, TCNS Ltd., Technopak, Tommy Hilfiger, Triburg, Trident Group, Tukatech Inc., Vanity Fair, Arvind Brands Ltd., Welspun Group, YKK Fastening Products Group, etc.

Department of Fashion Management Studies

Standing from Left to Right : Mr. Sachin Bhatnagar, Assistant Professor Mr. Kislay Kashyap, Assistant Professor (C.I.C.) Mr. Toni Sharma, Associate Professor (CC-F.M.S) Mr. Vikas Kumar, Assistant Professor (R.I.C, P.I.)

Acknowledgment is also due: Shri Shankar Jha, Jt.Director & COE 

Mr. Satyendra Mishra, Assistant Professor (CC-FD)

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Ms. Sweta Rajan Sharma, Assistant Professor (CC-FP & SDAC)

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Mr. Vinayak Yashraj, Assistant Professor (CI & DL)

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Mr. Kumar Vikas, Assistant Professor (CCC)

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Mr. Manoj Paras, Assistant Professor

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Mr. Jayant Kumar, Assistant Professor

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Ms. Neelima R Topno, Assistant Professor

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Ms. Rajni Srivastava, Assistant Professor

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Mr. Rajiv Ojha (J.A. FMS)

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Academic Affairs Establishment & Administration Purchase & Accounts Resource Centre

Master of Fashion Management Class of 2014

Student’s Profiles

Name: Apurv Kumar Singh Email Id: apoorv.singh.09@gmail.com Project Guide: Asst. Prof. Kislay Kashyap Industry Mentor: Mr.Jatin Kharb, Head Merchandiser Reebok Summer Internship: Organization: Jabong.com Project: Internal business process and brand personality of Jabong.

Graduation Research Project Organization: Adidas Group Project: Competition Analysis and Range Assortment Planning Objectives: To study the restructured Business Model/Strategy of Reebok India Company.

Retail Buying for FW’14 Trade Show.

Methodology: Secondary Research: Journals & Magazines, Existing Data from Newspaper and Internet.

Primary Research: In-Office Interviews, Audit Analysis, Analytical Analysis, Store Visits in Delhi-NCR Region, Online Survey with a Sample Size of 100.

Name: Anchal Sharma Email Id: sanguineanchal@gmail.com Project Guide: Asso. Prof. Kislay Kashyap Industry Mentor: Mr. Rajesh Rane, Senior Manager, Raymond Apparel Ltd.-Park Avenue Summer Internship: Organization: Raymond Apparel Ltd.- Park Avenue Brand Project: Store Racking and Product performance, Competitor Mapping Graduation Research Project Organization: Raymond Apparel Ltd.- Park Avenue Brand Project: Developing Buying guidelines for the Park Avenue Brand Objectives: To formulate a bottom up approach in buying so as to arrive at a more effective buying report to increase brand profitability and reduce the risk of buying wrong merchandise mix.

Sub Objective: To help in managing region wise size trend To help in maintaining freshness on floor by proper stock rotation Methodology: Secondary Research: Data collection and analysis :- Extraction of historic data from Kandor Management Tool followed by analysis of the data store wise, product-wise, size-wise, fit-wise.

Primary Research: Observation and Focus discussion with merchandiser and Store operation team involving collection of qualitative inputs in order to understand the customer behavior, region specific taste and preferences towards color, fit and price points.

Name: Ashish Rawat Email Id: ashishrawat05@yahoo.in Project Guide: Associate Professor Toni Sharma Industry Mentor: .Mr. Shogen Kumar, Senior Merchandising Manager, SSIPL Lifestyle Ltd. Summer Internship: Organization: Pearl Global Ltd, Gurgoan Project: To understand the workflow of export house from fabric sourcing, manufacturing till shipment and analyzing the bottlenecks, opportunities and threats of the organization.

Graduation Research Project Organization: SSIPL Lifestyle Ltd, New Delhi.

Project: Analyze customer trend for Lotto Sports and understanding the merchandising mix, gap analysis and brand mapping of competitor sports brand.

Objectives: To analyze the consumer trend and behavior toward Lotto Sportswear.

To compare their categories, customer profile with respect to other active sports brands in domestic market.

To compare the merchandising mix of Lotto. Assortment, Range Comparison, Total no of SKU’s.

Gap analysis with others sportswear brands.

Methodology: TYPE OF RESEARCH : Exploratory Research Descriptive Research

Secondary Research: Secondary data from Company’s website, report studies and case studies related to Lotto Sportswear and others sportswear brand.

Primary Research: Primary data collection through market survey at various Lotto stores across Delhi NCR.

Name: Madhulika Mishra Email Id: madhulikamishra90@yahoo.com Project Guide: Asst. professor Kislay Kashyap Industry Mentor: .Mrs. Priyanka Duggal, AMM Summer Internship: Organization: SSIPL, NIKE Bangalore Project: Comparative study on sales promotion activities of NIKe Graduation Research Project Organization: IMPULSE INDIA Project: Vendor Management and Workflow Objectives: Evaluation process of vendors for existing brands in Men’s Wear.

Methodology: TYPE OF RESEARCH : Exploratory Research Secondary Research: Internet, Research papers Primary Research: Questionnaire

Name: Bhaskar Ravi Email Id: bhaskarravi17@gmail.com Project Guide: Asst. Prof.Vikas Kumar Industry Mentor: Ms. Sindhura Setty, Senior Marketing Manager Summer Internship: Organization: Splash, Landmark Group, Bengaluru Project: Competition Mapping – Identifying the imagery, unique selling proposition, target customer and various other strategies through store visits, survey, observation and experimental methods.

Graduation Research Project Organization: Splash, Landmark Group, Bengaluru Project: Autumn-Winter’14 Campaign Strategy for Splash Objectives: To formulate the advertising strategy by analysing the consumption pattern of Facebook fans and by determining the effectiveness of in-store promotion and PR Coverage.

Methodology: Secondary Research: Spring-Summer Trend Track & Analysis Lakme Fashion Week 360o Marketing Ideas online articles on social media advertising and PR strategies

Primary Research: Primary data collection through interview and discussions with Digital Agencies and PR Agencies.

Competition PR Coverage Track through Print Medium

Name: B Priyanka Email Id: bpriyaanka@gmail.com Project Guide: Associate Professor Toni Sharma Industry Mentor: . SHWETA MISHRA, Senior Merchant Summer Internship: Organization: Spalsh India, Bangalore Project: A report on social media marketing practices & customer feed back analysis.

Graduation Research Project Organization: Li & Fung India pvt ltd, Bangalore Project:To study on order conversion process & vendor evaluation management in a buying agency Objectives: #To study & understand the functions, process & order coversion in a buying house. #To compare vendors with other competitors & suggest them to develop and upgrade themselves.

Methodology: Secondary Research: Magazines, Internet, Book etc.

Primary Research: Observation, Interview and Experts Review

Name: Deepshikha Gopalka Email Id: gopalkadeepshikha@gmail.com Project Guide: Asst. Prof.Vikas Kumar Industry Mentor: Mr.Rohit Sharad, Merchandising Manager, House of Pearl Summer Internship: Organization: Splash LMG Project: Study of customer preference for the brand Splash.

Graduation Research Project Organization: House of Pearl Project: Analysis of reasons behind delay in sampling Objective: To understand the working of merchandising and sampling department to find the reasons for the delay in sampling process.

Sub-Objective To analyze and provide suggestive measures to overcome delay in lead time.

Methodology: Secondary Research: Study of previous season records to chart the time and action calendar and comparison with the planned T&A. Â Primary Research: Observation method : Regular monitoring of the sampling department, feedback from merchants.

Name: Kanan Gupta Email Id: pouchshell@yahoo.co.in Project Guide: Asst. Prof. Sachin Bhatnagar Industry Mentor: Mrs. Divya Kochhar(PD), DMM, H&M,Shahi Exports Summer Internship: Organization: Shahi Exports Pvt. Ltd., Faridabad Project: A research project on Employee Satisfaction at Shahi Exports Pvt. Ltd., Faridabad in the merchandising department, covering both the production as well as in Marketing (PD) Graduation Research Project Organization: Shahi Exports Pvt. Ltd., Faridabad Project: Comparison of fabrics sourced from India as well as imported from China on basis of quality, price, lead-time. Also considered the duty-drawback aspect on the fabrics sourced from China.

Objectives: To study how the duty drawback factor affects the costing of a garment when the fabric used is sourced from India & China Comparative analysis of Indian & Chinese textile on the basis of lead time, quality, technology & price.

Methodology: Secondary Research: Online articles in business journals, blogs by eminent marketers and scholars of the globe, research papers, fabric magazines and through websites  Primary Research: Primary data collection through comprehensive primary research through Interactions with the fabric merchants and Merchant’s survey.

Name: Khushboo Kumari Email Id: khushbookumari617@gmail.com Project Guide: Asso. Prof . Toni Sharma Industry Mentor: Mr Digvijay Singh, Category Head, Denim & Women Western.

Summer Internship: Organization: Gurgaon Central Project: Comparative Study of Media Vehicle and Promotional Activities

Graduation Research Project Organization: Shoppers Stop Pvt. Ltd (New Delhi) Project: Need a Gap Analysis for a Teen brand(14-17 Yrs) to Launch a New Brand.

Objectives: To propose a fashion/Casual brand in teenage category(14-17)yrs for in-house of shoppers stop Methodology: Secondary Research: Data collection through office resources and internet

Primary Research: Data collected through market Survey

Name: Nikhil Kumar Email Id: nik.nc02@gmail.com Project Guide: Asst. Prof.Vikas Kumar Industry Mentor: Mr. Arihant Jain, AMM group Indigo( buying House) Summer Internship: Organization: House of Pearl, Gurgaon Project: To study the defects that comes on the final checking table.

Graduation Research Project Organization: Group Indigo , Buying House Project: Lead-time management Objectives: To identify the gaps in order processing and suggest ways to reduce the same.

Methodology: Secondary Research: Previous three season’s data.

Data collection from the buying house and the factory.

Primary Research: Questionnaire survey & focus group interview( buying house & factory).

Interaction with the merchandiser of the export house.

Name: Nitika Mehta Email Id: nitikamehta30@gmail.com Project Guide: Asst. Prof. Vikas Kumar Industry Mentor: Anaswara Jose, Shweta Agarwal Summer Internship: Organization: House of Pearl, Gurgaon Project: Process Flow of Production & Merchandising in Pearl Global Ltd  Graduation Research Project Organization: Zovi.com (Robemall Apparel Pvt Ltd), Gurgaon Project: 1) Style benchmarking and price benchmarking for new category launch 2) Mapping of various category style attributes for better analysis of ROS Objectives: 1) To analyze the gap through sales performance 2) Brand extension through market analysis Methodology: Secondary Research: Previous season sales records  Primary Research: Questionnaire survey & focus group interview with the sales staff and store managers.

Name: Puja Verma Email Id: vermapuja90@gmail.com Project Guide: Asst. Prof . Sachin Bhatnagar Industry Mentor: Mrs. Vijaya Mehra, Senior Merchandiser;Rich & Company Summer Internship: Organization: Shahi Exports, Faridabad Project: Utilization of the Waste Fabrics in Sampling Department . Â Graduation Research Project Organization: Richa & Company, Gurgaon Project:: Wastage: Estimation and Control Measures Objectives: To define wastage and outline the challenges to control it.

Sub-Objective: To calculate wastage of each department through study of styles To identify the stages of wastage To develop formats on wastage for each department and suggest measures.

Methodology: Research Type: Descriptive Secondary Research: Data Collected From Company Manual and Internet Primary Research: Data collection while performing in Sampling Department.

Name: Ranjeet Kumar Email Id: kranjeet5191@gmail.com Project Guide: Asst. Prof . Sachin Bhatnagar Industry Mentor: Mr. Aarush Mahajan,Mr. Ganesh Shukla, Mr. Digvijay Pandey

Summer Internship: Organization: Arivind LifestyleBrands Ltd., Bangalore Project: Standard operating process in trade Show Sampling. Graduation Research Project Organization: Benetton India Pvt. Ltd.,Gurgaon Project: Retail store operations for LFS : Performance & Competitive analysis Objectives: To ellaborate the new conceprt of buying event.

Sub Objective: To map the past (ss13) and current9ss14) sales based on category, sub category, price and colors. Â Methodology: Secondary Research: Through Benetton Head Office Primary Research: Through store visits in Delhi/NCR

Name: Ravi Kumar Email Id: ravi.complet@gmail.com Project Guide: Asst. Prof.Vikas Kumar Industry Mentor: Mr. Manish Upadhyay, Department Manager, Pantaloons Patna (Aditya Birla Group) Summer Internship: Organization: Gurgaon Central (Future Group) Project: Marketing Mix and Consumer Behaviour in Gurgaon central(Future Group).

Graduation Research Project Organization: Pantaloons Retail Store, Patna Project: Sales Growth Strategy in Pantaloons Retail Store Patna Objectives: To Device the sales growth strategy in Pantaloons Patna.

Methodology: Secondary Research: Online articles released by prestigious consultancy firms on HOTO (Handover takeover) strategies and case studies in fashion business magazines related to M&As, Internet  Primary Research: Primary data collection through customer interview inside the store, discussion with sales staff and store manager.

Name: Ravi Roushan Email Id: raviroushan91@gmail.com Project Guide: Toni Sharma, Associate Professor, Centre Coordinator (FMS) Industry Mentor Reporting manager (Shazia Hasnain),Kaveri das Summer internship: Organization: K Mohan Export Ltd.(Bengaluru) Project: “To understand the workflow of export house from fabric sourcing, manufacturing till shipment and understand the bottlenecks, opportunities and threats of the organization�

Graduation Research Project: Organization: Pantaloons Fashion Retail Limited. (Mumbai) Project: Vendor evaluation and management Objectives: To analyze the sourcing strategies & approaches while selecting a new vendor and to maintain the existing vendor Sub-Objective: To study the product development & production process in a sourcing.

Methodology: Secondary Research: Secondary Research will be Exploratory and descriptive in nature in which will be collected by various sources which are available like internet, magazines, research papers and journals related to the research topic.

Primary Research: 2nd phase of research is primary research. Data is collected by questionnaire and interview. Current Data has been taken as well for interpretation.

Name: Vivek Verma Email Id: vivek.vermay2k@gmail.com Project Guide: Kislay Kashyap Industry Mentor: Mr Abhishek – Group Indigo (Senior Merchandiser) Summer Internship: Organization: House of Pearl Mentor: Mrs Garima Bhardwaj Project: Work Flow of an Export House

Graduation Research Project Organization: Group Indigo ( Buying House) Project: Vendor Selection Criteria and value added market services of buying house Objectives: To identify the vendor selection Criteria and value added market services of buying house To find out criteria and service to be provide Methodology: Secondary Research: Desk research Buying house data Data collection through buyer’s booklet or specs-sheets and understand their actual demand.

Primary Research: As a research instrument a structured and non disguised questionnaire was used to collect primary data Interaction with the merchandiser of the export house

Name: Shivangi Kukreti Email Id: shivangikukreti@gmail.com Project Guide: Asst. Prof. Vikas Kumar Industry Mentor: Mrs. Upasna Goel, senior merchandisor Summer Internship: Organization: Orient Craft, Gurgaon Project: To understand the process of merchandising in ORIENT CRAFT.

Graduation Research Project Organization: Li & Fung, gurgaon Project: Utilization & optimiziation of Lead Time Objectives: To utilize and optimize the lead time.

Methodology: Secondary Research: A detailed documentation of the roles and responsibilities of a merchandiser was studied.

Primary Research Study of current merchandising process.

Order tracking.

Collection of information from interviews, Questionnaires, etc.

Secondary data collection from documents, files,control sheets, etc.

Identification of the factors responsible for delays.

Measuring the delay and the loss due to each of the contributing factors.

Coordination of activities by applying critical chain concept and info flow format.

Name: Somraj Biswas Email Id: somraj41@gmail.com Project Guide: Asst. Prof.Vikas Kumar Industry Mentor: Mr. Rajesh Rane, Manager, Park Avenue {EBOs}, Retail Buying & Merchandising Summer Internship: Organization: SSIPL Retail Ltd. {Retail Operations}, Bangalore Project: A case study on End of Season Sale at Nike stores via mystery visits in Bangalore and an analysis of average walk-in before and after Sale Period in Nike and its competitors’ stores during weekdays and weekends as well as identifying the top and bottom selling products during the End of Season Sale period.

Graduation Research Project Organization: Raymond Apparel Ltd. {Park Avenue, Retail Merchandising & Buying}, Thane Project: To Reduce the Merchandise Delays in warehouse using CPM Objectives: Evaluating the warehousing efficiency and logistics efficiency as a part of post-production logistics. Developing a CPM chart or a PERT chart, whichever is more feasible, depending on the average time gap based on the study.

Methodology: Secondary Research: Online articles in business journals, blogs by eminent marketers and scholars of the globe, research papers and case studies related to Raymond and various retail companies.

Primary Research: Primary data collection through comprehensive primary research via visits at warehouse of Raymond Apparel Ltd., located at Sai Dhara, Mumbai.

Name: Sonali Verma Email Id: sonalirverma@gmail.com Project Guide: Associate Professor Toni Sharma Industry Mentor: .Mrs. Rini Saha, Merchandising Manager, Shahi Exports Pvt. Ltd. Summer Internship: Organization: Arvind Lifestyle Brands Ltd, Bangalore Project: To understand the working of Arvind Lifestyle Brand “ARROW” and to Study the Product Department.

Graduation Research Project Organization: Shahi Exports Pvt Ltd, Faridabad.

Project1 : Comparitive Analysis of Conversion perentage of KOHL’S Brand.

Objectives: To study the work floww of Shahi exports Pvt Ltd. To Evaluate the conversion percentage of product development styles into the Production of KOHL’S To evaluate the reasons behind the low productivity of the KOHL’s Brand.

Methodology: TYPE OF RESEARCH : Descriptive Research Conclusive research

Secondary Research: Secondary data from Company’s website, company’s intranet and case studies related to Shahi exports and various export houses.

Primary Research: Primary data collection through Personal interviews from Higher officials and Expert Speak.

Name: Sunakshi Yadav Email Id: sunakshiyadav90@gmail.com Project Guide: Asst. Prof. Sachin Bhatnagar Industry Mentor: Mr. Ankit Behl, Asst. Buying Merchadiser Summer Internship: Organization: United Colours of Benetton, Gurgaon Project: Market Mapping for Benetton Outlet Business

Graduation Research Project Organization: Sisley (Benetton India Pvt. Ltd.) Project: Comparative Analysis and Brand expansion feasibility for SISLEY in India.

Objectives: To determine Feasibility of Sisley by doing Sales Aanalysis followed by Gap analysis and Catchment Analysis.

Methodology: Secondary Research: Sales data analysis of SISLEY and its competitors.

Catchment analysis : study of consumer profile drawn from each store

Primary Research: Observe visual displays of current POS network Field surveys : competitors survey, Retail Audit, Mystery Shopping, Potential Survey

Name: Swapnika Choudhary Email Id: swapnikachoudhary6@gmail.com Project Guide: Asst. Prof. Sachin Bhatnagar Industry Mentor: Mr .Nitesh (project Manager), Miss. Swati (Project manager) Summer Internship: Organization: Gurgaon Central (Future Group) Project: Marketing Plan (front to front Customer Interaction, Store management, Office Back up work and Recording data and analysis) and Visual Merchandising.

Graduation Research Project Organization: Tesco Hindustan Pvt. Ltd, (Bhiwandi Dc) Maharashtra Project: Productivity Analysis based on Time and Motion Study and working on DC optimization project.

Objectives: To do Productivity Analysis based on Time and Motion Study and increases the whole productivity.

Methodology: Secondary Research: study of time and motion data inventory related data available in the warehouse

Primary Research: Analysis of the system used in the Warehouse and calculation of the Time and Motion of the process, Expert Interview

Name: Vaibhav Kumar Email Id: 09.vaibhav.kumar@gmail.com Project Guide: Asst. Prof . Vikas Kumar Industry Mentor: Mr. Abhishek Singh, Consultant - Wazir Advisors Pvt. Ltd., New Delhi Summer Internship: Organization: Bombay Rayon Fashion Limited, Bengaluru Project: Understanding the importance and need of SOP in spreading, cutting and sampling department.

Graduation Research Project Organization: Wazir Advisors Pvt. Ltd., New Delhi Project: To develop various course required for Textile & Garment Industrial Training.

Objectives: To develop training modules for 10th and 12th qualified student to perform machine, manufacturing and technical operations involved in Textile & Garment Industry.

Methodology: Secondary Research: Guideline related to module development and training instructions provided by NIMI and Sample material and Templates were used to develop course.

Primary Research: Factory visits, telephonic and personal interviews and seminars

Name: Viney Kumar Email Id: vinaysaini87@gmail.com Project Guide: Asst. Prof . Sachin Bhatnagar Industry Mentor: Mrs. Mahima Rastogi, AMM - Impulse India Ltd. Summer Internship: Organization: Splash, LMG Bengaluru Project: Inventory management for Splash

Graduation Research Project Organization: AMM - Impulse India Ltd., Gurgaon Project: Merchandising Process of Buying House and Vendor Analysis Objectives: To understand the buyer requirement and vendor process to analyse the gap and reason for failure to mantain the lead time and delivery performance.

Methodology: Secondary Research: Data collection through buyer’s website provided by buyers or specs-sheets and understands their actual demand.

Primary Research: Data collection while performing in the buying house.

Data collection from the factory while following up with them.

Factory visit.

Name: Kirti Email Id: Kirti .aggarwal1991@gmail.com Project Guide: Asst. Prof . Kislay Kashyap Industry Mentor: Mr. abhijeet Singh Summer Internship: Organization: Pearl Global, Gurgaon Project: Study of Merchandising Process

Graduation Research Project Organization: Snapdeal.com Project: Launch of Uniforms Sub Category in Men’s Clothing and School Uniforms in kids clothing.

Objectives: To study the prospects of introduction of uniforms as a category and develop a plan to introduse uniforms at snapdeal.

Methodology: Research Type Exploratory Descriptive Secondary Research: Internet, Company Website Primary Research: Through Questionnaire, Market Survey

Name: Urvashi Shivbilas Saxena Email Id: urvashi3098@gmail.com Project Guide: Kislay Kashyap Industry Mentor: Mr Urjit Naik – ASHIMA GROUP (Shipping and Logistics) Summer Internship: Mr Akash Deep Goyal – ARVIND MILLS (Knits Division) Organization: The Arvind Mills Limited ,Santej Road ,Near Khatrej ,Taluka Kalol Dist Gandhinagar - 382721 ,Gujarat ,India.

Project: A Report on Understanding of “Merchandising Process” along with Sampling as its “Strategic” Part and Reducing “Lead time” with Aim of Increasing Productivity

Graduation Research Project Organization: Ashima Group, Ahmedabad, Topic Enhancing the Value Chain by better coordination between Vendors , Shipping & Logistics and Supply Chain Management.

Objective : To Provide Strategic Alternative Feasible Solutions which Enhances the Value Chain of the company .

Research Methodology : The Research Methodology adopted is Exploratory Research along with Descriptive Research.

Primary Research : Primary Research is done by Providing the alternative models along with Survey and Data Collected through Practical Working and .

Name: Chaturdhan Yadav Email Id: chaturdhandv01@gmail.com Project Guide: Kislay Kashyap Industry Mentor: Mr Dig Vijay Singh (Shoppers stop B& M team ) Summer Internship: Organization: Pearl Global Pvt Ltd Project: productivity improvement through KAIZEN principle  Graduation Research Project Organization: Shoppers stop Pvt Ltd Project: Need gap analysis for a teens (14-17 years) brand launch Objectives: To verify if the market exist for Age group of 14-17 through Gap Analysis .

As clear from the information given Managements problem is the decision between possible option of Brand Extension or New Brand Launch.

Methodology: Secondary Research: Market share of Kids and Adult market, Buying behavior of customer, top 5 brands in kids and adults.( some sites like technopak.com, fashion2fibre.com, fashionunited.in, euromonitor.com ) Â Primary Research: Questionnaire design Sampling process :- Judgmental sampling Sample size :- 180 Sample Respondent :Teenage of age group 14-17 Parents

Best Graduation Research Project - Synopsis

Best Graduation Research Project - Synopsis

Best Graduation Research Project - Synopsis

FMS Patna in news

Different Activities undertaken by FMS, NIFT Patna Students.

Interacting with Shri Irfan Alam and member of Young India.

Observing Disability day at Govt. Blind School for boys with Prof. Sanjay Srivastava, Director, NIFT Patna, Mr. Toni Sharma.

Celebrating Global Entrepreneurship Week.

Clothes donation at NIFT hostel, Mithapur,

Outbound Program at Tilaiyya, Jharkhand

Industrial Visit - Shahi Bangalore & Texport, Bangalore

Cluster Visit 0f 2012-2014 batch

Highlights of NIFT Patna Industry Exposure Students of MFM went to Delhi NCR to visit manufacturing units, design houses and retail establishments in order to understand the industry dynamics.

In association with FICCI, NIFT Patna organised a one day seminar and workshop for the students on the topic "Freedom from Fake and Smuggled goods" on 29th August 2013.

The class of 2014 have shown remarkable achievement in the Graduation Project Placements where all students got placed with major designers, retailers and manufacturers in the fashion Industry. This season major recruiters were Shahi Exports, Richa Exports, Adidas, UCB, Levi's, Shopper's Stop, Raymond's, SSIPL, Splash, Tiburg, Li & Fung, Tesco and Zovi. Some of the students have been successfully offered Pre Placement Offers.

Placements The average salary has been steadily increasing from 3.10 LPA in 2010 to 4.37 LPA in the current year 2013. The highest salary offered to NIFT Patna student stands at 6.7 LPA. Alumni Department of Fashion Management Studies have been hosting many NIFT Alumni interactions during this academic year. Mr. Samant Chauhan, Mr. Abhijeet Kumar, Mr. Navin Kumar, Mr. Kumar Vikash Bharti, Mr. Kunal Raj Sinha, Mr. Rohit Kumar, Mr Sushobhan Mishra, Ms Aparajita, Mr. Kaushal Kishore, Mr Alekh, Ms Medini Pandey, Mr Aayush Kr, etc. were some of the alumni who visited NIFT Patna centre and shared their experiences with the students through various expert talks organised by NIFT Patna.

Outbound Programme Department of Fashion Management Studies had organised an outbound programme for students at Sainik School Tilaiya, Jharkhand.The two day programme aimed at developing leadership qualities and team building. The students participated with great enthusiasm.

Converge The students of the Department of Fashion Management Studies have been showing exceptional performance in converge - an inter NIFT competition. This year in Converge Mr Ashish Rawat and Mr Ashsih Vikram Singh continued the tradition and brought back a Gold Medal for Quiz in converge 2013.

About NIFT Patna NIFT Patna started its humble beginning from June, 2008, from its transit campus situated in the prestigious Udyog Bhavan, Gandhi Maidan, Patna. NIFT as a Institute is a pioneer in envisioning and evolving fashion business education in the country, and this endeavor saw opening of four New Centers in 2008. Patna being one of them. NIFT now has a network of twelve professionally managed domestic centres at New Delhi, Bangalore, Chennai, Gandhinagar, Hyderabad, Kolkata, Mumbai, Raebareli, Bhopal, Kannur, Patna and Shillong.

The courses being offered in the institute at present include specialization in two disciplines of Bachelor of Design at the under graduate level and Masters in Fashion Management at the post graduate level. Due to the advantage of being one of the pioneer institutions coming in the state, the institute is now very well networked to satisfy the academic requirements of NIFT at Patna.

The institute portrays itself as a leader in fashion education in the state. NIFT Patna has committed itself in exploring growth paradigms and to act like a catalyst in formulating the structural roadmap for the apparel and allied industry. NIFT Patna is looking forward to contribute towards upliftment of the craftsmen through workshops and design intervention.

National Institute of Fashion Technology, (Ministry of Textiles, Government of India) NIFT Campus, 2nd Floor, Udyog Bhavan, Gandhi Maidan East, Patna 800 004 Bihar

NIFT Patna Rendering of upcoming campus at Mithapur, Patna

Concept Designed & Developed by

Fashion Pollen

Design Team : Toni Sharma, Sachin Bhatnagar, Vikas Kumar, Kislay Kashyap Sonali Verma