Marketing Trends Video Is the Name of the Game

There has been a seismic shift in the way people are digesting information online, in social media channels and websites. To put it simply: photos are out, and videos are in. CISCO estimates that this year videos will make u more t an o all con umer internet tra c T at’ time ig er t an u t fi e year ago you have the budget for a professional videographer, that’s great. But even if you don’t, technology has gotten to the point where a short video shot on a cell phone still is likely to get more response than a still picture.

What Is Video Marketing?

uite im ly, t e efinition o i eo marketing i to use video to promote your brand, product or service. Video is an emotionally engaging way for businesses to connect with customers and grab their attention in a noisy, online world. When used strategically, video marketing considers the brand goals and meets clientele at various stages of an awareness campaign or in the sales funnel.

Here are some recent, compelling statistics that demonstrate how important video is for a successful marketing strategy. • Consumers rate video as the No. 1 way to keep brands top of mind. (Navigating Through Change by

MotionCue) • When asked how they’d most like to learn about a product or service, 69% of respondents said they’d prefer to watch a short video than read an article, view an infographic, or watch a webinar, among other things. (State of Video Marketing 2021 by Wyzowl) • Seventy-nine percent of people say they’ve been convinced to buy or download a piece of software or app by watching a video. That number jumps to 84% when asked if a video convinced them to buy a product or service. (State of Video Marketing 2021 by Wyzowl) • Finally, adding videos to your email can increase click rates by 300%. (Martech Advisor)

When To Use Video

Let’s look at the types of video you can create to market your organization. One of the most common is the explainer video, which is a short video explaining products or services. You’ll often see these on the home page or on a product or landing page.

Other types of video content marketing include:

Vlogs (video blogs) Interviews Tutorials Presentations Product demos and reviews Testimonials Recordings of live streams Ads Employees “behind-the-scenes”

Whether you are just getting started with video, or simply need to expand your library of videos, your strategy will determine your return on investment. People love video and they consume it with a voracious appetite. If you want your company to stand out in 2022, video needs to be in your marketing and sales plans for the year. To read more marketing and PR tips like this, visit our blog section at EastRiverPR.com/blog.

Thanks to East River PR for writing this article. You can contact the sta at info eastri er r com or www.eastriverpr.com. imee us ard ill othe er and race indemann contributed to this piece. About East River PR: Founded in b atie ha er ast i er s eciali es in hel in businesses and non- rofit or ani ations share their stor and reach highly targeted audiences. East River PR’s dedicated team of rofessionals o ers e ertise in a wide ran e of communications ser ices includin di ital mar etin ublic relations brand identit cor orate ositionin ra hic desi n website builds ideo editin social media management and public outreach. To learn more visit: EastRiverPR.com.