2015 Cool Enough Studio Portfolio

COOL ENOUGH STUDIO LESS DESIGN, MORE STORIES

TABLE OF CONTENTS / ABOUT

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/ OBJECTS

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/ PRESS

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/ EXHIBITION

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/ BUSINESS

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/ THANK YOU

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LESS DESIGN, MORE STORIES

We are a high concept home interior and stationery design company founded in Helsinki, Finland and now based in Seoul, South Korea.

We explore various characteristics of the ordinary objects we interact with everyday. These ordinary daily objects have people’s emotional attachment to them and we believe that it can be physically integrated into the products.

We observe and re-create ordinary products that reflect our lives.

일상 속에서 사용 되어지는 평범한 물건들 안에서 새로운 디자인의 가능성을 발견하고자 합니다. 생활 속에서 자연스럽게 쓰여지는 평범한 물건들에는 사 용자의 감성과 삶의 깊이를 담고 있다고 생각합니다. 쿨 이너프 스튜디오는 이러한 신념을 바탕으로 우리 삶을 대변할 수 있는 깊이 있는 디자인을 합니다.

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BRIGHTEN This is called ‘Brighten’; the furniture is composed of wood, plywood and aluminum sheet. Customized holding system provides new organised experience with playful elements.

This means people can create their own wall patterns depending on their uses. Punched holes also enable people to get the electronic signal from the remote control to products in drawers.

Moreover, it is designed to be used as a cable management system.

This object enables people to play with their furniture in the environment.

The playful holding system for TV devices means that this furniture offer not only functional but also playfulness elements while using it.

Dimension: Main body_ w1200x h900x d500mm Box one_ w750x h250x d450mm Box two_ w450x h450x h450mm Material: Aluminum (Punch), Aluminum (Extrusion/ Powder coating), and plywood

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RELIGHT The shape of ordinary object without any decorative elements is so beautiful.

It is about simplicity but in more meaningful way. ‘Relight’ comes from this approach & inspirations. This RELIGHT highlights a bulb that actually is just beautiful as it is. So, when people use the RELIGHT, it can be adapted well as part of the environment & start to have emotional relationship without any disruption.

This beautifully hand made lighting will be RELIGHT to your life!

Dimension: Wood body_ w130x h150x d130mm Wire length_ 2m Material: White wood Lighting bulb by Laes Globe 125mm Opal

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A DIARY A picture diary contains beautiful photos from an ordinary life.

It can be a photos diary which reflecting personal memories & moments of the life. Also each photos in the page can be torn off and send it to someone from your memory.

Dimension: w50x h50mm Material: Printed paper and Hand crafted binding

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HAVE A NICE YE AR A calendar that is not just about checking a date.

The HAVE A NICE YEAR project is about spreading the year, month, and day on one page so that it allows people to look at the larger flow of time in a year.

HAVE A NICE YEAR calendar offers unique ways of checking dates by having 3 different versions: 1 year, 12 years, and 120 years.

Dimension: w600x h775.3mm Material: Paper (Print) and plastic sheet

2015 version

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12 years version

What are your goals and plans to do for this year? How about for the years to come?

120 years version

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STANDING CARD

How much do you love yourself?

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We would like to spread the word ‘cool enough’.

This card is here to remind you that you are already cool enough.

People often forget about how amazing we are.

Send a message to someone you love, saying ‘YOU ARE COOL ENOUGH TO ME’.

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HANGER What is the most convenient way to hang your personal belongings such as your clothes, bags, and even shoes?

We can often think about using our daily products in different ways.

HANGER enables us to change the way we hang out clothes, while keeping the same visual metaphor as one of the daily products we use everyday.

Easy, yet in the most beautiful way.

Dimension: w435x h220mm Material: stainless steel

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HUHU The starting point of designing HUHU is to encourage people to get emotional compensation by using the object.

Many people have unconscious fidgeting tendencies which can include chewing nails, shaking legs, and so on.

By pulling out strings from the inner surface of the cushion, HUHU relieves those habits and creates a state of relaxation for the user.

The name ‘HUHU’ comes from the deep breathing noise people make when they are relaxed.

The end result of combining unconscious behaviors with an object make HUHU beautiful.

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Dimension: small_ w350x h350mm middle_ w500x h500mm large_w650x h650mm Material: 50%cotton, 50% polyester

Do we underestimate the mirror that reflects ourselves?

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THE MIRROR See Our attitude about the mirror, We reinterpret the behaviour of ‘see’ or ‘looking in the mirror’ Do we underestimate the hand-held mirror that reflects ourselves?

Convenience We introduce the convenience of THE MIRROR to you who are familiar with flat mirrors.

The Beauty The mirror is the object that reflects and represents ourselves.

This is the reason why designing the mirror cannot be neglected.

The Sleekness Generally, the thinnest mirror in the market is around 1 mm.

We achieve to create a mirror that is 0.3mm thinner and it brings the sleekness to the hand-held mirror.

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size_ 12.4 x 1.8 x 1.8 cm material_ mirror, plastic

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PRESS We are honored to have been featured in the following publications: Fast Company, Design Boom, Trend Hunter, Design Milk, Mocoloco, Vogue Girl, CA Korea, Leibal, Selectism, Around Magazine, Obscura, Interni, Casa Living, Conceptzine, and the list keeps growing!

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EXHIBITION We have been actively participating in numerous exhibitions and events around the world. The following is a list of all the places we’ve attended!

2014 4-10,Sep, Maison&Object, Paris, France 2014 28- present, Apr, National Museum of Contemporary Art, Seoul, Korea 2014 23-01.May-June, Desgin Art Fair 2014, Seoul, South Korea 2014 4-6.Apr, Herald Design week 2014, Seoul, South Korea 2013 18-22.Dec,Seoul Design Festival, Seoul, South Korea 2013 19-22.Sep, Tent London exhibition, London,UK 2013 24.Aug-01.Sep, 1984 Pop up store show, Seoul, South Korea 2013 18-21 May, Designboom mart,ICFF,New york, USA 2013 5 -10, February Designboom mart, Stockholm furniture fair, Stockholm, Sweden

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BUSINESS We currently have over 30 stores in South Korea carrying our brand and have had experience with numerous collaborations with different brands.

In addition to good communication between all our channels of distribution, we strive to achieve the best customer service in terms of quality assurance, fast response, and immense attention to detail.

We work closely with all our business partners and are interested in expanding internationally

As we are steadily growing, we are hoping to become the leading company in recreating simple, extraordinary, beautiful products.

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http://cool_object.blog.me/

@coolenoughyou

LESS DESIGN, MORE STORIES COOL ENOUGH STUDIO www.facebook.com/ coolenoughstudio For more information about us and how to reach us:

www.coolenoughstudio. tumblr.com

Website_www.coolenoughstudio.kr International_www.coolenoughstudio.com General Inquiries_coolenoughstudio@gmail.com Overseas Buyers_coolenough.marketing@gmail.com Phone_+82 (0)2 2655 0870

@hellocoolenough

www.vimeo.com/ coolenoughstudio

Address_B11 3F C Zone DMC Hi-Tech Industry Center Sangam-dong, Mapo-gu, Seoul, South Korea

LESS DESIGN, MORE STORIES