_2011
bui l d ing id eas . . . .
00
SAEMI you / portfolio
Nintendo Star Power
01 Anchor Beer
B e n & Je r r y ’s Ice Cream
02
03 A n t h r o p o l o g i e Te a
S a f e w ay Te a
04 S u r v iva l o f Marathon Co m p e t i t i o n
05 Riedel
Aero Store
07
Revirie
08
06 Logo Designs
09
10
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SELECTIVE WORKS OF SAEMI YOU
Bu i l d i ng Id eas
BLOCK BY BLOCK
_2011
bui l d ing id eas . . . .
00
SAEMI you / portfolio
Nintendo Star Power
01 Anchor Beer
B e n & Je r r y ’s Ice Cream
02
03 A n t h r o p o l o g i e Te a
S a f e w ay Te a
04 S u r v iva l o f Marathon Co m p e t i t i o n
05 Riedel
Aero Store
07
Revirie
08
06 Logo Designs
09
10
PORTFOLIO
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SELECTIVE WORKS OF SAEMI YOU
Bu i l d i ng Id eas
BLOCK BY BLOCK
S C H OOL //
Academy of Art University School of Graphic Design STUD E N T //
Saemi You 415.516.8739 aslhley.saemi@gmail.com www.saemiyou.com I N ST R U CTO R //
Mary Scott B OOK B I N D E RY //
www.blurb.com PHOTOG R A P HY //
Saemi You CAM E R A //
Fujifilm FineFix S9000 T I T L E O F B OOK //
Building Ideas / Block by Block COV E R STO C K //
Hard Cover, Image Warp T EXT STOCK //
80# (135 gsm.) Coated, Matte paper FO N TS //
Knockout Archer S OFTWAR E //
Adobe Photoshop, InDesign, Illustrator Š 2011 All rights reserved. No par of this publication can be used or reproduced in any manner without express permission from Saemi You.
_ 003
B LO C K . . . .
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BLOCK BY BLOCK
_ Blocks 01.
Nintendo Star Power _ 008
02.
R ev e r i e _ 0 2 2
03.
Anchor beer _ 042
04.
S u r v iv a l o f M a r a t h o n Co m p e t i t i o n _ 0 5 4
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S a f e w ay Te a _ 0 6 8
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A n t h r o p o l o g i e Te a _ 0 8 0
0 7.
B e n & Je r r y ’s I c e C r e a m _ 0 9 0
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Riedle _ 104
09.
Aero _ 114 Aero Basic _ 118 Aero Signature _ 130 Pa s s i o n _ 1 4 0 East _ 150
10.
Logos _ 160
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B LO C K . . . .
00
Nintendo Star Power
01 Anchor Beer
B e n & Je r r y ’s Ice Cream
02
03 A n t h r o p o l o g i e Te a
S a f e w ay Te a
04 S u r v iva l o f Marathon Co m p e t i t i o n
05 Riedel
Aero Store
07
Revirie
08
06 Logo Designs
09
10
PORTFOLIO
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SELECTIVE WORKS OF SAEMI YOU
Bu i l d i ng Id eas
BLOCK BY BLOCK
_ 007
B LO C K . . . .
01
_ Concept The way I learn is by experience, placing one thing on top of another like building blocks. When we build blocks we gain experience how we can build them better. Sometimes we fail but we learn why it failed. Also, depending on how I build the blocks, I get different outcomes. This is the way I build my designs. Each block represents idea and each idea adds to my design like building blocks.
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
LOSE ACNE FEEL THE STAR POWER PROJECT
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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY
TITLE
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N I N T E N D O STA R P OW E R
_ 009
B LO C K . . . .
01
CATEGORY //
T I T LE //
I NST RU CTO R //
Packaging
N i n t e n d o S t a r Po w e r
Thomas McNulty
P ROJECT INFORMATION //
T h e p r o j e c t i s t o c h o o s e a c o m p a n y t h a t d o e s n ’ t h a v e a s k i n c a re l i n e a n d d e v e l o p i t s s k i n c a re p ro d u c t s a n d i t s i n - s t o r e d i s p l a y. N i n t e n d o i s a g a m e c o m p a n y a n d i t i s m o s t l y t a rg e t i n g a y o u n g a u d i e n c e , s o t h i s s k i n c a r e l i n e f o c u s e s o n a c n e t re a t m e n t s . I t i s c a l l e d “ s t a r p o w e r ” . I t w a s i n s p i re d f ro m t h e c h a r a c t e r M a r i o . W h e n h e g e t s s t a r h e g e t s p o w e r. T h e c h a ra c t e r s b e c o m e p a r t o f a d e s i g n t h a t d i f f e re n t character’s faces are places on each bottle.
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
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PAC KAG E D ES I G N 03
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SELECTIVE WORKS OF SAEMI YOU
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PROJECT
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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY
TITLE
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N I N T E N D O STA R P OW E R
_ 011
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
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PAC KAG E D ES I G N 03
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BLOCK BY BLOCK
PROJECT
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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY
TITLE
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N I N T E N D O STA R P OW E R
_ 013
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
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PAC KAG E D ES I G N 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY
TITLE
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N I N T E N D O STA R P OW E R
_ 015
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
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PAC KAG E D ES I G N 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY
TITLE
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N I N T E N D O STA R P OW E R
_ 017
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
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PAC KAG E D ES I G N 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY
TITLE
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N I N T E N D O STA R P OW E R
_ 019
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
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PAC KAG E D ES I G N 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY
TITLE
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N I N T E N D O STA R P OW E R
_ 021
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
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PAC KAG E D ES I G N 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
B LO CK . . . .
02
CAT EG ORY //
TITLE //
I NST RU CTO R //
Reverie
Ar i e l G re y
PR OJECT I N FOR MAT I ON //
T h e p r o j e c t i s t o d e s i g n a e x p e r i m e n t a l b o o k a n d a s c h e d u l e b o o k f o r a c o n f e re n c e a b o u t f i n d i n g t h e p re c e s s b e h i n d c r e a t i v e d e s i g n i n s p i r a t i o n s a n d d i s c o v e r t h e i n n e r c re a t i v e m i n d f ro m d re a m s . T h e b o o k e x p l a i n s t h a t t h e r e a l p o w e r o f c r e a t i v i t y l i e s i n t h e s u b c o n s c i o u s , a n d a r t i s t s o f a l l t y p e s re c e i v e i n s p i r a t i o n f r o m d r e a m . T h e e x p e r i m e n t a l b o o k s h o w s a t y p o g r a p h i c i n t e r p re t a t i o n s o f d re a m a n d c re a t i v e p r o c e s s i n g r a p h i c d e s i g n m a n n e r s o d e s i g n e r s g e t i n s p i re d a n d o p e n t h e i r c re a t i v e m i n d .
PROJECT
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TYPE CONFERENCE
TITLE
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REVERIE
_ 023
KEEP DREAMING OPEN YOUR CREATIVE MIND INSTRUCTOR
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ARIEL GREY
COURSE
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TYPOGRAPHY 04
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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TYPE CONFERENCE
TITLE
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REVERIE
_ 025
INSTRUCTOR
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ARIEL GREY
COURSE
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TYPOGRAPHY 04
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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TYPE CONFERENCE
TITLE
|
REVERIE
_ 027
INSTRUCTOR
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ARIEL GREY
COURSE
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TYPOGRAPHY 04
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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TYPE CONFERENCE
TITLE
|
REVERIE
_ 029
INSTRUCTOR
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ARIEL GREY
COURSE
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TYPOGRAPHY 04
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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TYPE CONFERENCE
TITLE
|
REVERIE
_ 031
INSTRUCTOR
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ARIEL GREY
COURSE
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TYPOGRAPHY 04
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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TYPE CONFERENCE
TITLE
|
REVERIE
_ 033
INSTRUCTOR
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ARIEL GREY
COURSE
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TYPOGRAPHY 04
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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TYPE CONFERENCE
TITLE
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REVERIE
_ 035
INSTRUCTOR
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ARIEL GREY
COURSE
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TYPOGRAPHY 04
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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TYPE CONFERENCE
TITLE
|
REVERIE
_ 037
INSTRUCTOR
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ARIEL GREY
COURSE
|
TYPOGRAPHY 04
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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TYPE CONFERENCE
TITLE
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REVERIE
_ 039
“
INSTRUCTOR
|
ARIEL GREY
Dreams are the true interpreters of our inclinations, but art is required to sort and understand them
COURSE
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...”
TYPOGRAPHY 04
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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TYPE CONFERENCE
TITLE
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REVERIE
_ 041
INSTRUCTOR
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ARIEL GREY
COURSE
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TYPOGRAPHY 04
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
DROP ANCHOR TASTE SAN FRANCISCO
PROJECT
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R E- D ES I G N B E E R PAC KAG I N G
TITLE
|
ANCHOR SUMMER BEER
_ 043
B LO C K . . . .
03
CATEGORY //
T I T LE //
I NST RU CTO R //
Packaging
An c h o r S u m m e r B e e r
Thomas McNulty
P ROJECT INFORMATION //
T h e p r o j e c t i s t o c r e a t e a n e w p re m i u m b ra n d a n d p a c ka g i n g s y s t e m t h a t s t a n d s o u t a m o n g c o m p e t i n g p r o d u c t s . T h e An c h o r B r e w i n g Co m p a n y h a s b e e n m a k i n g b e e r i n S a n Fra n c i s c o s i n c e 1 8 9 6 . U n i q u e l y S a n Fr a n c i s c a n , An c h o r h a s p l a y e d a s i g n i f i c a n t , t h o u g h s m a l l ro l e i n Ca l i f o r n i a ’ s m a j e s t i c h i s t o r y. T h e d e s i g n i s f o c u s e d o n a c h a ra c t e r i s t i c S a n Fra n c i s c o t h e m e a n d e m p h a s i z i n g i t ’ s o r i g i n .
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
|
PAC KAG E D ES I G N 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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R E- D ES I G N B E E R PAC KAG I N G
TITLE
|
ANCHOR SUMMER BEER
_ 045
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
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PAC KAG E D ES I G N 03
PORTFOLIO | PORTFOLIO
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Bu i l d i ng Id eas Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK BLOCK BY BLOCK
PROJECT
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R E- D ES I G N B E E R PAC KAG I N G
TITLE
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ANCHOR SUMMER BEER
_ 047
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
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PAC KAG E D ES I G N 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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R E- D ES I G N B E E R PAC KAG I N G
TITLE
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ANCHOR SUMMER BEER
_ 049
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
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PAC KAG E D ES I G N 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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R E- D ES I G N B E E R PAC KAG I N G
TITLE
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ANCHOR SUMMER BEER
_ 051
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
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PAC KAG E D ES I G N 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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R E- D ES I G N B E E R PAC KAG I N G
TITLE
|
ANCHOR SUMMER BEER
_ 053
INSTRUCTOR
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T H OM AS MC N U LT Y
COURSE
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PAC KAG E D ES I G N 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
B LO C K . . . .
04
CAT EG ORY //
TITLE //
I NST RU CTO R //
S u r v i v a l o f Co m p e t i t i o n
J e re m y S c o u t
PR OJECT I N FOR MAT I ON //
T h e b o o k e x p l a i n s h o w t o t r a i n y o u r s e l f a n d t h e m o s t i m p o r t a n t p a r t o f t ra i n i n g i s c o n t ro l l i n g b o d y c o n d i t i o n . T h e d e s i g n e l e m e n t s o f t h e b o o k i l l u s t r a t e t h e c o n t e x t . E a c h c h a p t e r re p re s e n t s a d i f f e re n t p h a s e o f t r a i n i n g . T h e b o d y c o l u m n s m i m i c t h e s h a p e o f t h e b a r g ra p h s a n d t h e h e i g h t c h a n g e s d e p e n d i n g o n t h e t r a i n i n g p h a s e . T h e b a r g r a p h s h a p e d p a r a g ra p h i n d i c a t o r w a s u s e d t o a v o i d s p a c e b e t w e e n t h e p a r a g r a p h s . T h e b o o k d e s i g n f o c u s e s t h e r e a d e r o n t h e m o s t i m p o r t a n t p a r t o f t h e t ra i n i n g .
PROJECT
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S U RV I VA L T Y P O G R A P H Y B O O K
TITLE
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S U R V I VA L O F M A R AT H O N C O M P E T I T I O N
_ 055
TRAIN YOUR SELF
RUN BETTER INSTRUCTOR
|
JEREMY SCOUT
COURSE
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TYPOGRAPHY 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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S U RV I VA L T Y P O G R A P H Y B O O K
TITLE
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S U R V I VA L O F M A R AT H O N C O M P E T I T I O N
_ 057
INSTRUCTOR
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JEREMY SCOUT
COURSE
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TYPOGRAPHY 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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S U RV I VA L T Y P O G R A P H Y B O O K
TITLE
|
S U R V I VA L O F M A R AT H O N C O M P E T I T I O N
_ 059
INSTRUCTOR
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JEREMY SCOUT
COURSE
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TYPOGRAPHY 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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S U RV I VA L T Y P O G R A P H Y B O O K
TITLE
|
S U R V I VA L O F M A R AT H O N C O M P E T I T I O N
_ 061
INSTRUCTOR
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JEREMY SCOUT
COURSE
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TYPOGRAPHY 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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S U RV I VA L T Y P O G R A P H Y B O O K
TITLE
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S U R V I VA L O F M A R AT H O N C O M P E T I T I O N
_ 063
INSTRUCTOR
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JEREMY SCOUT
COURSE
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TYPOGRAPHY 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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S U RV I VA L T Y P O G R A P H Y B O O K
TITLE
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S U R V I VA L O F M A R AT H O N C O M P E T I T I O N
_ 065
INSTRUCTOR
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JEREMY SCOUT
COURSE
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TYPOGRAPHY 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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S U RV I VA L T Y P O G R A P H Y B O O K
TITLE
|
S U R V I VA L O F M A R AT H O N C O M P E T I T I O N
_ 067
INSTRUCTOR
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JEREMY SCOUT
COURSE
|
TYPOGRAPHY 03
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
BEENJOYRELAX TEATIME PROJECT
|
LOW- E N D T EA PAC KAG I N G
TITLE
|
SA F E WAY T E A
_ 069
B LO C K . . . .
05
CATEGORY //
T I T LE //
I NST RU CTO R //
Packaging
S a f e w a y Te a
Pa u l ka g i w a d a
P ROJECT INFORMATION //
T h e g o a l o b j e c t i v e o f t h e p ro j e c t w a s t o d e s i g n a s a f e w a y b ra n d t e a b a g p a c ka g i n g t h a t w i l l c o m p e t e w i t h o t h e r t e a b a g b r a n d s . T h e t h e m e o f s a f e w a y t e a i s n o t j u s t t o e n j o y t e a b u t t o e m b ra c e t h e e n t i re t e a t i m e e x p e r i e n c e t o Am e r i c a n s . E a c h f l a v o r o f t e a h a s d i f f e re n t s c e n e s p l a c e d o n t h e f ro n t a n d b a c k p a n e l d e l i v e r i n g p e a c e f u l e n v i ro n m e n t a l . Al s o , w a r m b r i g h t c o l o r s e v o k e a s u n n y a f t e r n o o n a n d also help catch the consumers’ eyes.
INSTRUCTOR
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PAU L KAG I WA DA
COURSE
|
PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
|
LOW- E N D T EA PAC KAG I N G
TITLE
|
SA F E WAY T E A
_ 071
INSTRUCTOR
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PAU L KAG I WA DA
COURSE
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PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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LOW- E N D T EA PAC KAG I N G
TITLE
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SA F E WAY T E A
_ 073
INSTRUCTOR
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PAU L KAG I WA DA
COURSE
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PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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LOW- E N D T EA PAC KAG I N G
TITLE
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SA F E WAY T E A
_ 075
INSTRUCTOR
|
PAU L KAG I WA DA
COURSE
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PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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LOW- E N D T EA PAC KAG I N G
TITLE
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SA F E WAY T E A
_ 077
INSTRUCTOR
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PAU L KAG I WA DA
COURSE
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PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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LOW- E N D T EA PAC KAG I N G
TITLE
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SA F E WAY T E A
_ 079
INSTRUCTOR
|
PAU L KAG I WA DA
COURSE
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PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
B LO C K . . . .
06
CAT EG ORY //
TITLE //
I NST RU CTO R //
Pa c ka g i n g
An t h r o p o l o g i e Te a
Pa u l Ka g i w a d a
PR OJECT I N FOR MAT I ON //
An t h r o p o l o g i e i s a c h a i n o f r e t a i l s t o r e s a n d i t i s r e n o w n e d f o r i t s h a n d m a d e c re a t i v e w i n d o w d i s p l a y s a n d e v o c a t i v e c a t a l o g s . T h e b r a n d e n d e a v o r s “ t o c r e a t e u n i m a g i n e d e n v i ro n m e n t s , b o t h o n l i n e a n d i n i t s s t o r e s .” T h e b o x i s h a n d m a d e w i t h a f e l t c o v e r i n g s e w e d t o g e t h e r i n c l u d i n g a h a n d - s t i t c h e d l o g o . It shows the company’s unique personality and the felt expresses the concept of warm tea. The design elevates the tea to a refined customer base.
PROJECT
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H I - E N D T EA PAC KAG I N G
TITLE
|
ANTHROPOLOGIE TEA
_ 081
TAKE PLEASURE IN A CUP OF WARM TEA INSTRUCTOR
|
PAU L KAG I WA DA
COURSE
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PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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H I - E N D T EA PAC KAG I N G
TITLE
|
ANTHROPOLOGIE TEA
_ 083
INSTRUCTOR
|
PAU L KAG I WA DA
COURSE
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PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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H I - E N D T EA PAC KAG I N G
TITLE
|
ANTHROPOLOGIE TEA
_ 085
INSTRUCTOR
|
PAU L KAG I WA DA
COURSE
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PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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H I - E N D T EA PAC KAG I N G
TITLE
|
ANTHROPOLOGIE TEA
_ 087
INSTRUCTOR
|
PAU L KAG I WA DA
COURSE
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PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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H I - E N D T EA PAC KAG I N G
TITLE
|
ANTHROPOLOGIE TEA
_ 089
INSTRUCTOR
|
PAU L KAG I WA DA
COURSE
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PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
TAKE RESPONSIBILITY
OUR PEOPLE, OUR PLANET
PROJECT
|
CSR REPORT
TITLE
|
BEN & JERRY ICE CREAM
_ 091
B LO C K . . . .
07
CATEGORY //
T I T LE //
I NST RU CTO R //
Print / Identity
B e n & J e r r y I c e Cre a m
Ke l l y Co n l e y
P ROJECT INFORMATION //
T h e o b j e c t i v e i s t o p r o v i d e i n f o r m a t i o n o f B e n & J e r r y ’ s y e a r t o y e a r i m p rov e m e n t s a n d t h e i r a c t i v i t i e s r e l a t i n g t o g i v i n g b a c k t o t h e c o m m u n i t y a n d e n v i ro n m e n t . T h e c o w c h a ra c t e r a n d i l l u s t ra t i o n s t y l e w a s k e p t , b u t t h e o v e r a l l l o o k a n d f e e l i s m o re l i k e a 2 - d i m e n t i o n a l s t o r y b o o k a n d t h e c o w t e l l s t h e s t o r y o f how this company is doing things for our planet and our people.
INSTRUCTOR
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K E L LY CO N L E Y
COURSE
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PRINT 02
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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CSR REPORT
TITLE
|
BEN & JERRY ICE CREAM
_ 093
INSTRUCTOR
|
K E L LY CO N L E Y
COURSE
|
PRINT 02
PORTFOLIO
|
Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
|
CSR REPORT
TITLE
|
BEN & JERRY ICE CREAM
_ 095
INSTRUCTOR
|
K E L LY CO N L E Y
COURSE
|
PRINT 02
PORTFOLIO
|
Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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CSR REPORT
TITLE
|
BEN & JERRY ICE CREAM
_ 097
INSTRUCTOR
|
K E L LY CO N L E Y
COURSE
|
PRINT 02
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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CSR REPORT
TITLE
|
BEN & JERRY ICE CREAM
_ 099
INSTRUCTOR
|
K E L LY CO N L E Y
COURSE
|
PRINT 02
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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CSR REPORT
TITLE
|
BEN & JERRY ICE CREAM
_ 101
INSTRUCTOR
|
K E L LY CO N L E Y
COURSE
|
PRINT 02
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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CSR REPORT
TITLE
|
BEN & JERRY ICE CREAM
_ 103
INSTRUCTOR
|
K E L LY CO N L E Y
COURSE
|
PRINT 02
PORTFOLIO
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Bu i l d i ng Id eas
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B LO C K . . . .
08
CAT EG ORY //
TITLE //
I NST RU CTO R //
Pa c ka g i n g
Riedel
Pa u l Ka g i w a d a
PR OJECT I N FOR MAT I ON //
T h e g o a l o f t h e p r o j e c t w a s t o c r e a t e a l o o k f o r p o r t w i n e g l a s s w a re p a c ka g i n g f o r t h e R i e d e l c o m p a n y. T h i s n e w d i r e c t i o n e m p h a s i z e s c h a r a c t e r i s t i c s o f P o r t w i n e h a r m o n i z i n g t h e p a c ka g i n g w i t h t h e R i e d e l p e r s o n a l i t y t o h e l p c o n s u m e r s c h o o s e t h e R i e d e l w i n e g l a s s . T h e R i e d e l i s h i - e n d g l a s s w a re , s o p a i n t e d d a r k b r o w n w o o d u s e d t o e x p r e s s t h e l u x u r i o u s m o o d o f Po r t w i n e a n d s o f t n e s s o f g o l d ribbon used to harmonized with hardness of wood.
PROJECT
|
P O RT W I N EG L AS S PAC KAG I N G
TITLE
|
RIEDEL
_ 105
FILL EVERY GLASS SAVOR THE FLAVOR INSTRUCTOR
|
PAU L KAG I WA DA
COURSE
|
PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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P O RT W I N EG L AS S PAC KAG I N G
TITLE
|
RIEDEL
_ 107
INSTRUCTOR
|
PAU L KAG I WA DA
COURSE
|
PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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P O RT W I N EG L AS S PAC KAG I N G
TITLE
|
RIEDEL
_ 109
INSTRUCTOR
|
PAU L KAG I WA DA
COURSE
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PAC KAG E D ES I G N 0 2
PORTFOLIO
|
Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
|
P O RT W I N EG L AS S PAC KAG I N G
TITLE
|
RIEDEL
_ 111
INSTRUCTOR
|
PAU L KAG I WA DA
COURSE
|
PAC KAG E D ES I G N 0 2
PORTFOLIO
|
Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
|
P O RT W I N EG L AS S PAC KAG I N G
TITLE
|
RIEDEL
_ 113
INSTRUCTOR
|
PAU L KAG I WA DA
COURSE
|
PAC KAG E D ES I G N 0 2
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
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LOOK INSIDE
THE AERO STYLE PROJECT
|
B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 115
B LO C K . . . .
09
CATEGORY //
T I T LE //
I NST RU CTO R //
Packaging
Ae ro S t o re
Michael Osborne
P ROJECT INFORMATION //
T h e p r o j e c t i s t o c o m e u p w i t h a b ra n d i n g a n d p a c ka g i n g s o l u t i o n f o r a n e w s t o re , Ae ro , c re a t e d b y Ta r g e t t h a t c o m p e t e s w i t h W i l l i a m s a n d S o n o m a a n d Cra t e a n d B a r re l . As i t s o w n b ra n d i n g a s w e l l a s h o u s e b r a n d i n g i n s i d e Ae ro . T h e re a re f o u r p ro d u c t l i n e e a c h w i t h i t s u n i q u e p a c ka g i n g s o l u t i o n s .
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 117
BRANDED HOUSE
HOUSE OF BRANDS
AERO BASIC
AERO SIGNATURE
EAST
Basic Household Products
Kitchenware
Asian Inspired Food And Drink
Sp e e c h Bub b le Typ o g raphy Dr ive n Co l o r Coate d
P hoto of Product Food Images Related to Product Si lve r Accent
Asia n Traditional S tyle Asia n Writing G old Accent
PASSION Chocolate Line Reusabl e Packaging Me tal l i c Color Coated Typog raphy Driven
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
|
Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
LISTEN UP WHAT PRODUCTS ARE SAYING PROJ ECT I N FOR MAT I ON //
Ae r o b a s i c i s a h o u s e h o l d l i n e i n t h e l o w e r p r i c e d r a n g e . T h e d e s i g n c o n c e p t i s t h e i d e a o f p ro d u c t s s p e a k i n g t o c o n s u m e r s . S p e e c h b u b b l e s a r e p l a c e d o n e a c h p a c ka g e a n d i t s p ro d u c t s a y s a p p ro p r i a t e words to its buyers.
PROJECT
|
B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 119
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 121
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 123
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 125
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
|
Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 127
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 129
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 131
TASTE IDEAS THE ANATOMY OF FOOD P ROJECT INFORMATION //
Ae r o s i g n a t u r e i s a k i t c h e n w a re l i n e . T h e p ro d u c t i m a g e i s p l a c e d o n t h e f ro n t p a n e l a l o n g w i t h f o o d i m a g e s t h a t a r e r e l a t e d t o t h e p ro d u c t . S i m i l a r s h a p e s a n d i m a g e s a re p l a c e d o n b o t h s i d e p a n e l s .
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
|
Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 133
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 135
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
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PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 137
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
|
Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 139
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
EXPERIENCE LUXURY
THE FLAVOR OF PASSION PR OJECT I N FOR MAT I ON //
Pa s s i o n i s a l i n e u n d e r Ae r o S i g n a t u r e o f I t a l i a n i n s p i r e d s u m p t u o u s c h o c o l a t e s . T h e e m p h a s i s i s g i v e n o n t h e n a m e d u e t o d e c o r a t i v e e l e m e n t s o f t h e P a s s i o n l o g o . Al s o , m e t a l l i c c o n t a i n e r s p rov i d e a luxurious mood to the product.
PROJECT
|
B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 141
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
|
Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BloCK By BloCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 143
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 145
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 147
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 149
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
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PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
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PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 151
GET INSPIRED ASIAN TRADITIONS P ROJECT INFORMATION //
E a s t i s a n Ae r o ’ s h o u s e b ra n d t h a t h a s As i a n i n s p i re d f o o d a n d d r i n k . T h e l o g o m i m i c s As i a n t r a d i t i o n a l s t a m p s . T h e p a t t e r n s a n d p a c ka g i n g s t y l e i s i n s p i re d f ro m a g e - o l d w a y s o f p a c k i n g f o o d a n d m e d i c i n e c o m b i n e d w i t h e l e m e n t s o f c l a s s i c a l As i a n a rc h i t e c t u re .
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
|
PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 153
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
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PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
BLOCK BY BLOCK
PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 155
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
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PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
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PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
|
AERO STORE
_ 157
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
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PAC KAG E D ES I G N 0 4
PORTFOLIO
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Bu i l d i ng Id eas
SELECTIVE WORKS OF SAEMI YOU
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PROJECT
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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T
TITLE
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AERO STORE
_ 159
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
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PAC KAG E D ES I G N 0 4
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Bu i l d i ng Id eas
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B LO C K . . . .
10
_ 012 _ 161
IDENTIFY YOURSELF THE COMPANY’S PERSONALITY
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
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PAC KAG E D ES I G N 0 4
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PROJECT
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LOGO DESIGN
TITLE
|
REBIRTH
_ 163
INSTRUCTOR
|
LIAN NG
COURSE
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GRAPHIC DESIGN 03
PORTFOLIO
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Bu i l d i ng Id eas
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PROJECT
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LOGO DESIGN
TITLE
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DOG & DOG
_ 165
INSTRUCTOR
|
JENNIFER STERLING
COURSE
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IDENTITY 01
PORTFOLIO
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PROJECT
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LOGO DESIGN
TITLE
|
WEDDING BLISS
_ 167
INSTRUCTOR
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CAT H Y LO C K E
COURSE
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GRAPHIC DESIGN 02
PORTFOLIO
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PROJECT
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LOGO DESIGN
TITLE
|
BEN & JERRY’S ICE CREAM
_ 169
INSTRUCTOR
|
K E L LY CO N L E Y
COURSE
|
PRINT 02
PORTFOLIO
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Bu i l d i ng Id eas
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PROJECT
|
LOGO DESIGN
TITLE
|
AERO BASIC
_ 171
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
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PAC KAG E D ES I G N 0 4
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SELECTIVE WORKS OF SAEMI YOU
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PROJECT
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LOGO DESIGN
TITLE
|
A E R O S I G N AT U R E
_ 173
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
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PAC KAG E D ES I G N 0 4
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PROJECT
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LOGO DESIGN
TITLE
|
EAST
_ 175
INSTRUCTOR
|
MICHAEL OSBORNE
COURSE
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PAC KAG E D ES I G N 0 4
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Bu i l d i ng Id eas
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PROJECT
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LOGO DESIGN
TITLE
|
L A N T E R N F E S T I VA L
_ 177
INSTRUCTOR
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J E S S I CA P E LT Z
COURSE
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IDENTITY 02
PORTFOLIO
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PROJECT
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LOGO DESIGN
TITLE
|
N O O D L ES & COM PA N Y
_ 179
INSTRUCTOR
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J E S S I CA P E LT Z
COURSE
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IDENTITY 02
PORTFOLIO
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SELECTIVE WORKS OF SAEMI YOU
Bu i l d i ng Id eas
BLOCK BY BLOCK
_ Thank You This book is for my family who have always supported me and given me encouragement when I need it. W ithout their patience, understanding, and most of all love, the completion of this work would not have been possible. I just want to say thank you and love you.
FAM I LY //
Yoonhee Shin Seong R . You Hyundeuk Yoon Ok Soon Shin Jae Sub Shin Mung Ja Shin Chang Sub Shin Josephine Shin Along Shin Annie Shin Edwina Shin Daniel Shin Heejong Ko Seung Je Park IN STR U CTO R //
Mary Scott Thomas McNulty Micheal Osbourne Ariel Grey Kelly Conley Jeremy Stout Matthew Wakeman Paul Kagiwada Sami Saaud Jennifer Sterling F R IE N DS & C LAS SMATES //
Sung In Choi Hyun Jung K im Bora K im K i Hong K im Hana Lee Sara Anderson Anna Bazarnaya Laura Davis Karrin Fletcher Melissa Gallant Kristopher Leigh Chelsea Nobbs Andy Yanchunis