BlockByBolck

Page 1

_2011

bui l d ing id eas . . . .

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SAEMI you / portfolio

Nintendo Star Power

01 Anchor Beer

B e n & Je r r y ’s Ice Cream

02

03 A n t h r o p o l o g i e Te a

S a f e w ay Te a

04 S u r v iva l o f Marathon Co m p e t i t i o n

05 Riedel

Aero Store

07

Revirie

08

06 Logo Designs

09

10


PORTFOLIO

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SELECTIVE WORKS OF SAEMI YOU

Bu i l d i ng Id eas

BLOCK BY BLOCK


_2011

bui l d ing id eas . . . .

00

SAEMI you / portfolio

Nintendo Star Power

01 Anchor Beer

B e n & Je r r y ’s Ice Cream

02

03 A n t h r o p o l o g i e Te a

S a f e w ay Te a

04 S u r v iva l o f Marathon Co m p e t i t i o n

05 Riedel

Aero Store

07

Revirie

08

06 Logo Designs

09

10


PORTFOLIO

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SELECTIVE WORKS OF SAEMI YOU

Bu i l d i ng Id eas

BLOCK BY BLOCK

S C H OOL //

Academy of Art University School of Graphic Design STUD E N T //

Saemi You 415.516.8739 aslhley.saemi@gmail.com www.saemiyou.com I N ST R U CTO R //

Mary Scott B OOK B I N D E RY //

www.blurb.com PHOTOG R A P HY //

Saemi You CAM E R A //

Fujifilm FineFix S9000 T I T L E O F B OOK //

Building Ideas / Block by Block COV E R STO C K //

Hard Cover, Image Warp T EXT STOCK //

80# (135 gsm.) Coated, Matte paper FO N TS //

Knockout Archer S OFTWAR E //

Adobe Photoshop, InDesign, Illustrator Š 2011 All rights reserved. No par of this publication can be used or reproduced in any manner without express permission from Saemi You.


_ 003

B LO C K . . . .

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PORTFOLIO

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_ Blocks 01.

Nintendo Star Power _ 008

02.

R ev e r i e _ 0 2 2

03.

Anchor beer _ 042

04.

S u r v iv a l o f M a r a t h o n Co m p e t i t i o n _ 0 5 4

05.

S a f e w ay Te a _ 0 6 8

06.

A n t h r o p o l o g i e Te a _ 0 8 0

0 7.

B e n & Je r r y ’s I c e C r e a m _ 0 9 0

08.

Riedle _ 104

09.

Aero _ 114 Aero Basic _ 118 Aero Signature _ 130 Pa s s i o n _ 1 4 0 East _ 150

10.

Logos _ 160


_ 005

B LO C K . . . .

00

Nintendo Star Power

01 Anchor Beer

B e n & Je r r y ’s Ice Cream

02

03 A n t h r o p o l o g i e Te a

S a f e w ay Te a

04 S u r v iva l o f Marathon Co m p e t i t i o n

05 Riedel

Aero Store

07

Revirie

08

06 Logo Designs

09

10


PORTFOLIO

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SELECTIVE WORKS OF SAEMI YOU

Bu i l d i ng Id eas

BLOCK BY BLOCK


_ 007

B LO C K . . . .

01

_ Concept The way I learn is by experience, placing one thing on top of another like building blocks. When we build blocks we gain experience how we can build them better. Sometimes we fail but we learn why it failed. Also, depending on how I build the blocks, I get different outcomes. This is the way I build my designs. Each block represents idea and each idea adds to my design like building blocks.


PORTFOLIO

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BLOCK BY BLOCK

LOSE ACNE FEEL THE STAR POWER PROJECT

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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY

TITLE

|

N I N T E N D O STA R P OW E R


_ 009

B LO C K . . . .

01

CATEGORY //

T I T LE //

I NST RU CTO R //

Packaging

N i n t e n d o S t a r Po w e r

Thomas McNulty

P ROJECT INFORMATION //

T h e p r o j e c t i s t o c h o o s e a c o m p a n y t h a t d o e s n ’ t h a v e a s k i n c a re l i n e a n d d e v e l o p i t s s k i n c a re p ro d u c t s a n d i t s i n - s t o r e d i s p l a y. N i n t e n d o i s a g a m e c o m p a n y a n d i t i s m o s t l y t a rg e t i n g a y o u n g a u d i e n c e , s o t h i s s k i n c a r e l i n e f o c u s e s o n a c n e t re a t m e n t s . I t i s c a l l e d “ s t a r p o w e r ” . I t w a s i n s p i re d f ro m t h e c h a r a c t e r M a r i o . W h e n h e g e t s s t a r h e g e t s p o w e r. T h e c h a ra c t e r s b e c o m e p a r t o f a d e s i g n t h a t d i f f e re n t character’s faces are places on each bottle.

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


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BLOCK BY BLOCK

PROJECT

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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY

TITLE

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N I N T E N D O STA R P OW E R


_ 011

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


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BLOCK BY BLOCK

PROJECT

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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY

TITLE

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N I N T E N D O STA R P OW E R


_ 013

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


PORTFOLIO

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BLOCK BY BLOCK

PROJECT

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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY

TITLE

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N I N T E N D O STA R P OW E R


_ 015

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


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BLOCK BY BLOCK

PROJECT

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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY

TITLE

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N I N T E N D O STA R P OW E R


_ 017

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BLOCK BY BLOCK

PROJECT

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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY

TITLE

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N I N T E N D O STA R P OW E R


_ 019

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BLOCK BY BLOCK

PROJECT

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S K I N CA R E B OT T L ES A N D I N -STO R E D I S P L AY

TITLE

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N I N T E N D O STA R P OW E R


_ 021

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


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BLOCK BY BLOCK

B LO CK . . . .

02

CAT EG ORY //

TITLE //

I NST RU CTO R //

Print

Reverie

Ar i e l G re y

PR OJECT I N FOR MAT I ON //

T h e p r o j e c t i s t o d e s i g n a e x p e r i m e n t a l b o o k a n d a s c h e d u l e b o o k f o r a c o n f e re n c e a b o u t f i n d i n g t h e p re c e s s b e h i n d c r e a t i v e d e s i g n i n s p i r a t i o n s a n d d i s c o v e r t h e i n n e r c re a t i v e m i n d f ro m d re a m s . T h e b o o k e x p l a i n s t h a t t h e r e a l p o w e r o f c r e a t i v i t y l i e s i n t h e s u b c o n s c i o u s , a n d a r t i s t s o f a l l t y p e s re c e i v e i n s p i r a t i o n f r o m d r e a m . T h e e x p e r i m e n t a l b o o k s h o w s a t y p o g r a p h i c i n t e r p re t a t i o n s o f d re a m a n d c re a t i v e p r o c e s s i n g r a p h i c d e s i g n m a n n e r s o d e s i g n e r s g e t i n s p i re d a n d o p e n t h e i r c re a t i v e m i n d .

PROJECT

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TYPE CONFERENCE

TITLE

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REVERIE


_ 023

KEEP DREAMING OPEN YOUR CREATIVE MIND INSTRUCTOR

|

ARIEL GREY

COURSE

|

TYPOGRAPHY 04


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BLOCK BY BLOCK

PROJECT

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TYPE CONFERENCE

TITLE

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REVERIE


_ 025

INSTRUCTOR

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ARIEL GREY

COURSE

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TYPOGRAPHY 04


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BloCK By BloCK

PROJECT

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TYPE CONFERENCE

TITLE

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REVERIE


_ 027

INSTRUCTOR

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ARIEL GREY

COURSE

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TYPOGRAPHY 04


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BloCK By BloCK

PROJECT

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TYPE CONFERENCE

TITLE

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REVERIE


_ 029

INSTRUCTOR

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ARIEL GREY

COURSE

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TYPOGRAPHY 04


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BloCK By BloCK

PROJECT

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TYPE CONFERENCE

TITLE

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REVERIE


_ 031

INSTRUCTOR

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ARIEL GREY

COURSE

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TYPOGRAPHY 04


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BloCK By BloCK

PROJECT

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TYPE CONFERENCE

TITLE

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REVERIE


_ 033

INSTRUCTOR

|

ARIEL GREY

COURSE

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TYPOGRAPHY 04


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BLOCK BY BLOCK

PROJECT

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TYPE CONFERENCE

TITLE

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REVERIE


_ 035

INSTRUCTOR

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ARIEL GREY

COURSE

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TYPOGRAPHY 04


PORTFOLIO

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BloCK By BloCK

PROJECT

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TYPE CONFERENCE

TITLE

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REVERIE


_ 037

INSTRUCTOR

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ARIEL GREY

COURSE

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TYPOGRAPHY 04


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Bu i l d i ng Id eas

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BLOCK BY BLOCK

PROJECT

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TYPE CONFERENCE

TITLE

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REVERIE


_ 039

INSTRUCTOR

|

ARIEL GREY

Dreams are the true interpreters of our inclinations, but art is required to sort and understand them

COURSE

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...”

TYPOGRAPHY 04


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BloCK By BloCK

PROJECT

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TYPE CONFERENCE

TITLE

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REVERIE


_ 041

INSTRUCTOR

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ARIEL GREY

COURSE

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TYPOGRAPHY 04


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DROP ANCHOR TASTE SAN FRANCISCO

PROJECT

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R E- D ES I G N B E E R PAC KAG I N G

TITLE

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ANCHOR SUMMER BEER


_ 043

B LO C K . . . .

03

CATEGORY //

T I T LE //

I NST RU CTO R //

Packaging

An c h o r S u m m e r B e e r

Thomas McNulty

P ROJECT INFORMATION //

T h e p r o j e c t i s t o c r e a t e a n e w p re m i u m b ra n d a n d p a c ka g i n g s y s t e m t h a t s t a n d s o u t a m o n g c o m p e t i n g p r o d u c t s . T h e An c h o r B r e w i n g Co m p a n y h a s b e e n m a k i n g b e e r i n S a n Fra n c i s c o s i n c e 1 8 9 6 . U n i q u e l y S a n Fr a n c i s c a n , An c h o r h a s p l a y e d a s i g n i f i c a n t , t h o u g h s m a l l ro l e i n Ca l i f o r n i a ’ s m a j e s t i c h i s t o r y. T h e d e s i g n i s f o c u s e d o n a c h a ra c t e r i s t i c S a n Fra n c i s c o t h e m e a n d e m p h a s i z i n g i t ’ s o r i g i n .

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BLOCK BY BLOCK

PROJECT

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R E- D ES I G N B E E R PAC KAG I N G

TITLE

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ANCHOR SUMMER BEER


_ 045

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


PORTFOLIO | PORTFOLIO

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Bu i l d i ng Id eas Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU SELECTIVE WORKS OF SAEMI YOU

BLOCK BY BLOCK BLOCK BY BLOCK

PROJECT

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R E- D ES I G N B E E R PAC KAG I N G

TITLE

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ANCHOR SUMMER BEER


_ 047

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BLOCK BY BLOCK

PROJECT

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R E- D ES I G N B E E R PAC KAG I N G

TITLE

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ANCHOR SUMMER BEER


_ 049

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BLOCK BY BLOCK

PROJECT

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R E- D ES I G N B E E R PAC KAG I N G

TITLE

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ANCHOR SUMMER BEER


_ 051

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BLOCK BY BLOCK

PROJECT

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R E- D ES I G N B E E R PAC KAG I N G

TITLE

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ANCHOR SUMMER BEER


_ 053

INSTRUCTOR

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T H OM AS MC N U LT Y

COURSE

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PAC KAG E D ES I G N 03


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BLOCK BY BLOCK

B LO C K . . . .

04

CAT EG ORY //

TITLE //

I NST RU CTO R //

Print

S u r v i v a l o f Co m p e t i t i o n

J e re m y S c o u t

PR OJECT I N FOR MAT I ON //

T h e b o o k e x p l a i n s h o w t o t r a i n y o u r s e l f a n d t h e m o s t i m p o r t a n t p a r t o f t ra i n i n g i s c o n t ro l l i n g b o d y c o n d i t i o n . T h e d e s i g n e l e m e n t s o f t h e b o o k i l l u s t r a t e t h e c o n t e x t . E a c h c h a p t e r re p re s e n t s a d i f f e re n t p h a s e o f t r a i n i n g . T h e b o d y c o l u m n s m i m i c t h e s h a p e o f t h e b a r g ra p h s a n d t h e h e i g h t c h a n g e s d e p e n d i n g o n t h e t r a i n i n g p h a s e . T h e b a r g r a p h s h a p e d p a r a g ra p h i n d i c a t o r w a s u s e d t o a v o i d s p a c e b e t w e e n t h e p a r a g r a p h s . T h e b o o k d e s i g n f o c u s e s t h e r e a d e r o n t h e m o s t i m p o r t a n t p a r t o f t h e t ra i n i n g .

PROJECT

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S U RV I VA L T Y P O G R A P H Y B O O K

TITLE

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S U R V I VA L O F M A R AT H O N C O M P E T I T I O N


_ 055

TRAIN YOUR SELF

RUN BETTER INSTRUCTOR

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JEREMY SCOUT

COURSE

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TYPOGRAPHY 03


PORTFOLIO

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BloCK By BloCK

PROJECT

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S U RV I VA L T Y P O G R A P H Y B O O K

TITLE

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S U R V I VA L O F M A R AT H O N C O M P E T I T I O N


_ 057

INSTRUCTOR

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JEREMY SCOUT

COURSE

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TYPOGRAPHY 03


PORTFOLIO

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Bu i l d i ng Id eas

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BloCK By BloCK

PROJECT

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S U RV I VA L T Y P O G R A P H Y B O O K

TITLE

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S U R V I VA L O F M A R AT H O N C O M P E T I T I O N


_ 059

INSTRUCTOR

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JEREMY SCOUT

COURSE

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TYPOGRAPHY 03


PORTFOLIO

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BloCK By BloCK

PROJECT

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S U RV I VA L T Y P O G R A P H Y B O O K

TITLE

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S U R V I VA L O F M A R AT H O N C O M P E T I T I O N


_ 061

INSTRUCTOR

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JEREMY SCOUT

COURSE

|

TYPOGRAPHY 03


PORTFOLIO

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Bu i l d i ng Id eas

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BloCK By BloCK

PROJECT

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S U RV I VA L T Y P O G R A P H Y B O O K

TITLE

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S U R V I VA L O F M A R AT H O N C O M P E T I T I O N


_ 063

INSTRUCTOR

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JEREMY SCOUT

COURSE

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TYPOGRAPHY 03


PORTFOLIO

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BloCK By BloCK

PROJECT

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S U RV I VA L T Y P O G R A P H Y B O O K

TITLE

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S U R V I VA L O F M A R AT H O N C O M P E T I T I O N


_ 065

INSTRUCTOR

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JEREMY SCOUT

COURSE

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TYPOGRAPHY 03


PORTFOLIO

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Bu i l d i ng Id eas

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BloCK By BloCK

PROJECT

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S U RV I VA L T Y P O G R A P H Y B O O K

TITLE

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S U R V I VA L O F M A R AT H O N C O M P E T I T I O N


_ 067

INSTRUCTOR

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JEREMY SCOUT

COURSE

|

TYPOGRAPHY 03


PORTFOLIO

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BLOCK BY BLOCK

BEENJOYRELAX TEATIME PROJECT

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LOW- E N D T EA PAC KAG I N G

TITLE

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SA F E WAY T E A


_ 069

B LO C K . . . .

05

CATEGORY //

T I T LE //

I NST RU CTO R //

Packaging

S a f e w a y Te a

Pa u l ka g i w a d a

P ROJECT INFORMATION //

T h e g o a l o b j e c t i v e o f t h e p ro j e c t w a s t o d e s i g n a s a f e w a y b ra n d t e a b a g p a c ka g i n g t h a t w i l l c o m p e t e w i t h o t h e r t e a b a g b r a n d s . T h e t h e m e o f s a f e w a y t e a i s n o t j u s t t o e n j o y t e a b u t t o e m b ra c e t h e e n t i re t e a t i m e e x p e r i e n c e t o Am e r i c a n s . E a c h f l a v o r o f t e a h a s d i f f e re n t s c e n e s p l a c e d o n t h e f ro n t a n d b a c k p a n e l d e l i v e r i n g p e a c e f u l e n v i ro n m e n t a l . Al s o , w a r m b r i g h t c o l o r s e v o k e a s u n n y a f t e r n o o n a n d also help catch the consumers’ eyes.

INSTRUCTOR

|

PAU L KAG I WA DA

COURSE

|

PAC KAG E D ES I G N 0 2


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BLOCK BY BLOCK

PROJECT

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LOW- E N D T EA PAC KAG I N G

TITLE

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SA F E WAY T E A


_ 071

INSTRUCTOR

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PAU L KAG I WA DA

COURSE

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PAC KAG E D ES I G N 0 2


PORTFOLIO

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BLOCK BY BLOCK

PROJECT

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LOW- E N D T EA PAC KAG I N G

TITLE

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SA F E WAY T E A


_ 073

INSTRUCTOR

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PAU L KAG I WA DA

COURSE

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PAC KAG E D ES I G N 0 2


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BloCK By BloCK

PROJECT

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LOW- E N D T EA PAC KAG I N G

TITLE

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SA F E WAY T E A


_ 075

INSTRUCTOR

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PAU L KAG I WA DA

COURSE

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PAC KAG E D ES I G N 0 2


PORTFOLIO

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BLOCK BY BLOCK

PROJECT

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LOW- E N D T EA PAC KAG I N G

TITLE

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SA F E WAY T E A


_ 077

INSTRUCTOR

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PAU L KAG I WA DA

COURSE

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PAC KAG E D ES I G N 0 2


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BLOCK BY BLOCK

PROJECT

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LOW- E N D T EA PAC KAG I N G

TITLE

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SA F E WAY T E A


_ 079

INSTRUCTOR

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PAU L KAG I WA DA

COURSE

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PAC KAG E D ES I G N 0 2


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B LO C K . . . .

06

CAT EG ORY //

TITLE //

I NST RU CTO R //

Pa c ka g i n g

An t h r o p o l o g i e Te a

Pa u l Ka g i w a d a

PR OJECT I N FOR MAT I ON //

An t h r o p o l o g i e i s a c h a i n o f r e t a i l s t o r e s a n d i t i s r e n o w n e d f o r i t s h a n d m a d e c re a t i v e w i n d o w d i s p l a y s a n d e v o c a t i v e c a t a l o g s . T h e b r a n d e n d e a v o r s “ t o c r e a t e u n i m a g i n e d e n v i ro n m e n t s , b o t h o n l i n e a n d i n i t s s t o r e s .” T h e b o x i s h a n d m a d e w i t h a f e l t c o v e r i n g s e w e d t o g e t h e r i n c l u d i n g a h a n d - s t i t c h e d l o g o . It shows the company’s unique personality and the felt expresses the concept of warm tea. The design elevates the tea to a refined customer base.

PROJECT

|

H I - E N D T EA PAC KAG I N G

TITLE

|

ANTHROPOLOGIE TEA


_ 081

TAKE PLEASURE IN A CUP OF WARM TEA INSTRUCTOR

|

PAU L KAG I WA DA

COURSE

|

PAC KAG E D ES I G N 0 2


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PROJECT

|

H I - E N D T EA PAC KAG I N G

TITLE

|

ANTHROPOLOGIE TEA


_ 083

INSTRUCTOR

|

PAU L KAG I WA DA

COURSE

|

PAC KAG E D ES I G N 0 2


PORTFOLIO

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PROJECT

|

H I - E N D T EA PAC KAG I N G

TITLE

|

ANTHROPOLOGIE TEA


_ 085

INSTRUCTOR

|

PAU L KAG I WA DA

COURSE

|

PAC KAG E D ES I G N 0 2


PORTFOLIO

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PROJECT

|

H I - E N D T EA PAC KAG I N G

TITLE

|

ANTHROPOLOGIE TEA


_ 087

INSTRUCTOR

|

PAU L KAG I WA DA

COURSE

|

PAC KAG E D ES I G N 0 2


PORTFOLIO

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PROJECT

|

H I - E N D T EA PAC KAG I N G

TITLE

|

ANTHROPOLOGIE TEA


_ 089

INSTRUCTOR

|

PAU L KAG I WA DA

COURSE

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PAC KAG E D ES I G N 0 2


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TAKE RESPONSIBILITY

OUR PEOPLE, OUR PLANET

PROJECT

|

CSR REPORT

TITLE

|

BEN & JERRY ICE CREAM


_ 091

B LO C K . . . .

07

CATEGORY //

T I T LE //

I NST RU CTO R //

Print / Identity

B e n & J e r r y I c e Cre a m

Ke l l y Co n l e y

P ROJECT INFORMATION //

T h e o b j e c t i v e i s t o p r o v i d e i n f o r m a t i o n o f B e n & J e r r y ’ s y e a r t o y e a r i m p rov e m e n t s a n d t h e i r a c t i v i t i e s r e l a t i n g t o g i v i n g b a c k t o t h e c o m m u n i t y a n d e n v i ro n m e n t . T h e c o w c h a ra c t e r a n d i l l u s t ra t i o n s t y l e w a s k e p t , b u t t h e o v e r a l l l o o k a n d f e e l i s m o re l i k e a 2 - d i m e n t i o n a l s t o r y b o o k a n d t h e c o w t e l l s t h e s t o r y o f how this company is doing things for our planet and our people.

INSTRUCTOR

|

K E L LY CO N L E Y

COURSE

|

PRINT 02


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PROJECT

|

CSR REPORT

TITLE

|

BEN & JERRY ICE CREAM


_ 093

INSTRUCTOR

|

K E L LY CO N L E Y

COURSE

|

PRINT 02


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PROJECT

|

CSR REPORT

TITLE

|

BEN & JERRY ICE CREAM


_ 095

INSTRUCTOR

|

K E L LY CO N L E Y

COURSE

|

PRINT 02


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PROJECT

|

CSR REPORT

TITLE

|

BEN & JERRY ICE CREAM


_ 097

INSTRUCTOR

|

K E L LY CO N L E Y

COURSE

|

PRINT 02


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PROJECT

|

CSR REPORT

TITLE

|

BEN & JERRY ICE CREAM


_ 099

INSTRUCTOR

|

K E L LY CO N L E Y

COURSE

|

PRINT 02


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PROJECT

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CSR REPORT

TITLE

|

BEN & JERRY ICE CREAM


_ 101

INSTRUCTOR

|

K E L LY CO N L E Y

COURSE

|

PRINT 02


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PROJECT

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CSR REPORT

TITLE

|

BEN & JERRY ICE CREAM


_ 103

INSTRUCTOR

|

K E L LY CO N L E Y

COURSE

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PRINT 02


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B LO C K . . . .

08

CAT EG ORY //

TITLE //

I NST RU CTO R //

Pa c ka g i n g

Riedel

Pa u l Ka g i w a d a

PR OJECT I N FOR MAT I ON //

T h e g o a l o f t h e p r o j e c t w a s t o c r e a t e a l o o k f o r p o r t w i n e g l a s s w a re p a c ka g i n g f o r t h e R i e d e l c o m p a n y. T h i s n e w d i r e c t i o n e m p h a s i z e s c h a r a c t e r i s t i c s o f P o r t w i n e h a r m o n i z i n g t h e p a c ka g i n g w i t h t h e R i e d e l p e r s o n a l i t y t o h e l p c o n s u m e r s c h o o s e t h e R i e d e l w i n e g l a s s . T h e R i e d e l i s h i - e n d g l a s s w a re , s o p a i n t e d d a r k b r o w n w o o d u s e d t o e x p r e s s t h e l u x u r i o u s m o o d o f Po r t w i n e a n d s o f t n e s s o f g o l d ribbon used to harmonized with hardness of wood.

PROJECT

|

P O RT W I N EG L AS S PAC KAG I N G

TITLE

|

RIEDEL


_ 105

FILL EVERY GLASS SAVOR THE FLAVOR INSTRUCTOR

|

PAU L KAG I WA DA

COURSE

|

PAC KAG E D ES I G N 0 2


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PROJECT

|

P O RT W I N EG L AS S PAC KAG I N G

TITLE

|

RIEDEL


_ 107

INSTRUCTOR

|

PAU L KAG I WA DA

COURSE

|

PAC KAG E D ES I G N 0 2


PORTFOLIO

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PROJECT

|

P O RT W I N EG L AS S PAC KAG I N G

TITLE

|

RIEDEL


_ 109

INSTRUCTOR

|

PAU L KAG I WA DA

COURSE

|

PAC KAG E D ES I G N 0 2


PORTFOLIO

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Bu i l d i ng Id eas

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BloCK By BloCK

PROJECT

|

P O RT W I N EG L AS S PAC KAG I N G

TITLE

|

RIEDEL


_ 111

INSTRUCTOR

|

PAU L KAG I WA DA

COURSE

|

PAC KAG E D ES I G N 0 2


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PROJECT

|

P O RT W I N EG L AS S PAC KAG I N G

TITLE

|

RIEDEL


_ 113

INSTRUCTOR

|

PAU L KAG I WA DA

COURSE

|

PAC KAG E D ES I G N 0 2


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LOOK INSIDE

THE AERO STYLE PROJECT

|

B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 115

B LO C K . . . .

09

CATEGORY //

T I T LE //

I NST RU CTO R //

Packaging

Ae ro S t o re

Michael Osborne

P ROJECT INFORMATION //

T h e p r o j e c t i s t o c o m e u p w i t h a b ra n d i n g a n d p a c ka g i n g s o l u t i o n f o r a n e w s t o re , Ae ro , c re a t e d b y Ta r g e t t h a t c o m p e t e s w i t h W i l l i a m s a n d S o n o m a a n d Cra t e a n d B a r re l . As i t s o w n b ra n d i n g a s w e l l a s h o u s e b r a n d i n g i n s i d e Ae ro . T h e re a re f o u r p ro d u c t l i n e e a c h w i t h i t s u n i q u e p a c ka g i n g s o l u t i o n s .

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

|

B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 117

BRANDED HOUSE

HOUSE OF BRANDS

AERO BASIC

AERO SIGNATURE

EAST

Basic Household Products

Kitchenware

Asian Inspired Food And Drink

Sp e e c h Bub b le Typ o g raphy Dr ive n Co l o r Coate d

P hoto of Product Food Images Related to Product Si lve r Accent

Asia n Traditional S tyle Asia n Writing G old Accent

PASSION Chocolate Line Reusabl e Packaging Me tal l i c Color Coated Typog raphy Driven

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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LISTEN UP WHAT PRODUCTS ARE SAYING PROJ ECT I N FOR MAT I ON //

Ae r o b a s i c i s a h o u s e h o l d l i n e i n t h e l o w e r p r i c e d r a n g e . T h e d e s i g n c o n c e p t i s t h e i d e a o f p ro d u c t s s p e a k i n g t o c o n s u m e r s . S p e e c h b u b b l e s a r e p l a c e d o n e a c h p a c ka g e a n d i t s p ro d u c t s a y s a p p ro p r i a t e words to its buyers.

PROJECT

|

B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 119

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


PORTFOLIO

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PROJECT

|

B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 121

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

|

B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 123

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

|

B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 125

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


PORTFOLIO

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Bu i l d i ng Id eas

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BloCK By BloCK

PROJECT

|

B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 127

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

|

B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 129

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

|

B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 131

TASTE IDEAS THE ANATOMY OF FOOD P ROJECT INFORMATION //

Ae r o s i g n a t u r e i s a k i t c h e n w a re l i n e . T h e p ro d u c t i m a g e i s p l a c e d o n t h e f ro n t p a n e l a l o n g w i t h f o o d i m a g e s t h a t a r e r e l a t e d t o t h e p ro d u c t . S i m i l a r s h a p e s a n d i m a g e s a re p l a c e d o n b o t h s i d e p a n e l s .

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


PORTFOLIO

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Bu i l d i ng Id eas

SELECTIVE WORKS OF SAEMI YOU

BloCK By BloCK

PROJECT

|

B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 133

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


PORTFOLIO

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Bu i l d i ng Id eas

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BloCK By BloCK

PROJECT

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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 135

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 137

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


PORTFOLIO

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Bu i l d i ng Id eas

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BloCK By BloCK

PROJECT

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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 139

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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EXPERIENCE LUXURY

THE FLAVOR OF PASSION PR OJECT I N FOR MAT I ON //

Pa s s i o n i s a l i n e u n d e r Ae r o S i g n a t u r e o f I t a l i a n i n s p i r e d s u m p t u o u s c h o c o l a t e s . T h e e m p h a s i s i s g i v e n o n t h e n a m e d u e t o d e c o r a t i v e e l e m e n t s o f t h e P a s s i o n l o g o . Al s o , m e t a l l i c c o n t a i n e r s p rov i d e a luxurious mood to the product.

PROJECT

|

B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 141

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


PORTFOLIO

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Bu i l d i ng Id eas

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BloCK By BloCK

PROJECT

|

B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 143

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 145

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 147

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 149

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 151

GET INSPIRED ASIAN TRADITIONS P ROJECT INFORMATION //

E a s t i s a n Ae r o ’ s h o u s e b ra n d t h a t h a s As i a n i n s p i re d f o o d a n d d r i n k . T h e l o g o m i m i c s As i a n t r a d i t i o n a l s t a m p s . T h e p a t t e r n s a n d p a c ka g i n g s t y l e i s i n s p i re d f ro m a g e - o l d w a y s o f p a c k i n g f o o d a n d m e d i c i n e c o m b i n e d w i t h e l e m e n t s o f c l a s s i c a l As i a n a rc h i t e c t u re .

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 153

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 155

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 157

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

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B R A N D / PAC KAG I N G T EAM AS S I G N M E N T

TITLE

|

AERO STORE


_ 159

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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B LO C K . . . .

10


_ 012 _ 161

IDENTIFY YOURSELF THE COMPANY’S PERSONALITY

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

|

LOGO DESIGN

TITLE

|

REBIRTH


_ 163

INSTRUCTOR

|

LIAN NG

COURSE

|

GRAPHIC DESIGN 03


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PROJECT

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LOGO DESIGN

TITLE

|

DOG & DOG


_ 165

INSTRUCTOR

|

JENNIFER STERLING

COURSE

|

IDENTITY 01


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PROJECT

|

LOGO DESIGN

TITLE

|

WEDDING BLISS


_ 167

INSTRUCTOR

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CAT H Y LO C K E

COURSE

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GRAPHIC DESIGN 02


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PROJECT

|

LOGO DESIGN

TITLE

|

BEN & JERRY’S ICE CREAM


_ 169

INSTRUCTOR

|

K E L LY CO N L E Y

COURSE

|

PRINT 02


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PROJECT

|

LOGO DESIGN

TITLE

|

AERO BASIC


_ 171

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

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PAC KAG E D ES I G N 0 4


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PROJECT

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LOGO DESIGN

TITLE

|

A E R O S I G N AT U R E


_ 173

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

|

PAC KAG E D ES I G N 0 4


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PROJECT

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LOGO DESIGN

TITLE

|

EAST


_ 175

INSTRUCTOR

|

MICHAEL OSBORNE

COURSE

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PAC KAG E D ES I G N 0 4


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PROJECT

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LOGO DESIGN

TITLE

|

L A N T E R N F E S T I VA L


_ 177

INSTRUCTOR

|

J E S S I CA P E LT Z

COURSE

|

IDENTITY 02


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PROJECT

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LOGO DESIGN

TITLE

|

N O O D L ES & COM PA N Y


_ 179

INSTRUCTOR

|

J E S S I CA P E LT Z

COURSE

|

IDENTITY 02


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Bu i l d i ng Id eas

BLOCK BY BLOCK

_ Thank You This book is for my family who have always supported me and given me encouragement when I need it. W ithout their patience, understanding, and most of all love, the completion of this work would not have been possible. I just want to say thank you and love you.

FAM I LY //

Yoonhee Shin Seong R . You Hyundeuk Yoon Ok Soon Shin Jae Sub Shin Mung Ja Shin Chang Sub Shin Josephine Shin Along Shin Annie Shin Edwina Shin Daniel Shin Heejong Ko Seung Je Park IN STR U CTO R //

Mary Scott Thomas McNulty Micheal Osbourne Ariel Grey Kelly Conley Jeremy Stout Matthew Wakeman Paul Kagiwada Sami Saaud Jennifer Sterling F R IE N DS & C LAS SMATES //

Sung In Choi Hyun Jung K im Bora K im K i Hong K im Hana Lee Sara Anderson Anna Bazarnaya Laura Davis Karrin Fletcher Melissa Gallant Kristopher Leigh Chelsea Nobbs Andy Yanchunis



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