The real power of creativity lies in the subconscious. Your creativity comes out of all the things you are not aware of memories you don’t remember, things you have seen but have not noticed, and feelings within you that naturally occur. All of your new great ideas are lying inside of your subconscious. In the more purely artistic realm, artists of all types receive inspiration in dreams.
RevAndy Stefanovish Fiona G Ross Christina Sponias Diane Rusnak Antonio Zadra Roger Juline Shelley Gruendler Paul Stiff Gall Anderson
The real power of creativity lies in the subconscious. Your creativity comes out of all the things you are not aware of memories you don’t remember, things you have seen but have not noticed, and feelings within you that naturally occur. All of your new great ideas are lying inside of your subconscious. In the more purely artistic realm, artists of all types receive inspiration in dreams. CONFERENCE SCHEDULE
ERIE
A s s o c i a t i o n Ty p o g r a p h i q u e I n t e r n a t i o n l e
“
Dreams are the true interpreters of our inclinations, but art is required to sort and understand them
...�
RevERIE
learning
as
well
as
s t u d si e ts ouf ds oi- cea l sl e d on o fn d r e asm eor s- c a l l e d e s h no w on , nt hde rm eem o ar y m- r ee c ro r dsi n g h a v e s h o w n , c e s s te s ho fe t h em ber a mi n os re e ym t-o rb ee c o r d i n g processes of the brain t c h e sd eo f fe dmu r i ntg os l e e bp . eI n sso w i t c h e d l e d on o fn d rfe a m edr su— w rh o i, ni t gh a s sb ele ne e p . I n o n s t sr a ot e d , ca cat ula l ll y ed do d r ena mo— tnh ids r e a m e r s — who, it has been o r y ds h eu t dmo won ni ss s ti m rp l ay tm o ree dc o,m p e t ae c t u a l l y n i t di os f o rd trh ee r ae s mt —o f tt hhe i s m e m o r y shutdown is simply ulation. more is
compete
for
the
than
rest
of
it
the
population.
ry people who remember their dreams r y n Ei g vh t eo nrl yy r e m pe m eb e or pt h el lea s t w h o e r a l rd er e amm se tmh eby eh a rd i m tm e dhi aet eil yr d r e a m s o r e ea w va k een irn gy. D r ne a im s gf hr o mt t h eo n l y remember the last l y a sn d em ivd del er pae r li o d s do rf sel eae pm asr e t h e y m a n e hn t al y df o r gio tmt e mn . e d i a t e l y b e f o r e awakening. the
early
Dreams and
from
middle
h a s pb e ee n rh yip oot hde s si z e d ot fh a t dsr ela mes e p a r e e a s pi l ey fro rmg oat tne n e n t l y f o r g o t t e n . ause they are so incoherent. It has been hypothesized t h e r tt hh e oar yt i s dt h ra t ed ar e ma m ss a r ea r e e a s i l y c k l y ff oo r gro tgt eon tb e tc a eu s ne t h e y c o n t a i n because they are so r e s s ie d nm act eor iha le t rh a et nt h te c.o n s cAi onu s o t h e r d d o te s hn oet ow irs hy t o ir e sm e m b etr .h a t d r e a m s are
quickly
because
they
forgotten contain
e v e r r, ea l tph oru geh st h se s ee dt w o fma cat otr se r i a l t h a t b a b l ty hd o ea c c ocu not nf o sr cs o im e o u s m i n d d o e s g e t t ni n og , tt h e yw air e si hn a d e tq u aot e fro re m e m b e r . l a i n Hi n og twh ee evx tee n rs i ,v e l ao s sl otf hd roe a um g h t e n t tt hh a te osc ceu r s te v we r oy m o rfn ian gc utp o on r s probably do account kening. The precise process has yet for some forgetting, b e d ti s hc o vee rye d , ab u rt et h e r ie ins aa ldm oes t q u a t e f o r t a i n el y xs opm el sao rit no f in ne u gr o c h etm ihc ael e x t e n s i v e loss of dream content h a n i ts m ht haa tt s h uot s cd co w um rm e mso r y e v e r y i n g ms l oe e pr. n i n g u p o n a w a k e n i n g . s t u d Ti e hs oef s lpe erp el e ca r in i sn g ea s wpe lrl o c e s s h a s yet to be discovered, s t u d bi e us otf s ot- cha l el e rd en o n d rie asm e r sa l m o s t e s h co w en , rt hte am eim o nr y l- r ye c o r dsi nog m e s o r t o f c e s s ne s eo fu trh eo bcr a hi n es me e im tco ab el m e c h a n i s m that shuts down memory t c h e dd uo f fr diu rni ngg s l se e lp . eI ne spo . l e d En o vn d ree arm eyr s — w ph o e, oi t ph als eb e e nw h o remember their dreams onstrated, actually do dream—this every night only o r y rs h eu t dmo wen mi sb s ei m rp l y tm o rhe ec o m ple t ae s t
SCHEDULE
Con-
INTRODUCTION
TENT Page 01
Page 03
DAY 3 COLOPHON
DAY 1
ACKNOWLEDGMENTS DAY 2 MAP
Page 05
Page 07
Page 09
Page 11
Page 13
Page 14
and it will becomes reality
express subconscious mind on paper
creative mind is inside of you
creative inspiration of dreams reverie is where creative inspiration comes from
creativity and dreaming
typographic exploration into the subconscious mind
Do you consider yourself creative? How about super creative? Most people may not think of themselves as creative, but I believe that everyone has the potential for great creativity. They just need a little understanding and practice. Think of two parts of the mind: the conscious, and the subconscious. The conscious is the part that thinks. It’s the part that you are aware of. The subconscious handles everything else. Your bodily functions, sensory input, memories, feelings, associations, and more are all handled by the subconscious. The subconscious is much more powerful than the conscious. The subconscious handles thousands of things every minute. The conscious mind can only focus on one. Even when you think you multi-task, you are actually switching your focus very quickly between different things. The real power of creativity lies in the subconscious. Your creativity comes out of all the things you are not aware of - memories you don’t remember, things you have seen but have not noticed, and feelings within you that naturally occur. All of your new great ideas are lying inside of your subconscious. In the more purely artistic realm, artists of all types receive inspiration in dreams. One of the better-known examples in the experience of the eighteenth-century violinist Giuseppi Tartini, who had a dream in which the devil played a tune that so enchanted him that he immediately awoke and attempted to capture as much of it as he could remember. The resulting piece, the Devil’s Trill, because his most famous composition.
reverie CONFERENCE SCHEDULE
P. 05 INTRODUCTION
learning
as
well
as
s t u d si e ts ouf ds oi- cea l sl e d on o fn d r e asm eor s- c a l l e d e s h no w on , nt hde rm eem o ar y m- r ee c ro r dsi n g h a v e s h o w n , c e s s te s ho fe t h em ber a mi n os re e ym t-o rb ee c o r d i n g processes of the brain t c h e sd eo f fe dmu r i ntg os l e e bp . eI n sso w i t c h e d l e d on o fn d rfe a m edr su— w rh o i, ni t gh a s sb ele ne e p . I n o n s t sr a ot e d , ca cat ula l ll y ed do d r ena mo— tnh ids r e a m e r s — who, it has been o r y ds h eu t dmo won ni ss s ti m rp l ay tm o ree dc o,m p e t ae c t u a l l y n i t di os f o rd trh ee r ae s mt —o f tt hhe i s m e m o r y shutdown is simply ulation. more is
compete
for
the
than
rest
of
it
the
population.
ry people who remember their dreams r y n Ei g vh t eo nrl yy r e m pe m eb e or pt h el lea s t w h o e r a l rd er e amm se tmh eby eh a rd i m tm e dhi aet eil yr d r e a m s o r e ea w va k een irn gy. D r ne a im s gf hr o mt t h eo n l y remember the last l y a sn d em ivd del er pae r li o d s do rf sel eae pm asr e t h e y m a n e hn t al y df o r gio tmt e mn . e d i a t e l y b e f o r e awakening. the
early
Sche-
Dreams and
from
middle
h a s pb e ee n rh yip oot hde s si z e d ot fh a t dsr ela mes e p a r e e a s pi l ey fro rmg oat tne n e n t l y f o r g o t t e n . ause they are so incoherent. It has been hypothesized t h e r tt hh e oar yt i s dt h ra t ed ar e ma m ss a r ea r e e a s i l y c k l y ff oo r gro tgt eon tb e tc a eu s ne t h e y c o n t a i n because they are so r e s s ie d nm act eor iha le t rh a et nt h te c.o n s cAi onu s o t h e r d d o te s hn oet ow irs hy t o ir e sm e m b etr .h a t d r e a m s are
quickly
because
they
forgotten contain
e v e r r, ea l tph oru geh st h se s ee dt w o fma cat otr se r i a l t h a t b a b l ty hd o ea c c ocu not nf o sr cs o im e o u s m i n d d o e s g e t t ni n og , tt h e yw air e si hn a d e tq u aot e fro re m e m b e r . l a i n Hi n og twh ee evx tee n rs i ,v e l ao s sl otf hd roe a um g h t e n t tt hh a te osc ceu r s te v we r oy m o rfn ian gc utp o on r s probably do account kening. The precise process has yet for some forgetting, b e d ti s hc o vee rye d , ab u rt et h e r ie ins aa ldm oes t q u a t e f o r t a i n el y xs opm el sao rit no f in ne u gr o c h etm ihc ael e x t e n s i v e loss of dream content h a n i ts m ht haa tt s h uot s cd co w um rm e mso r y e v e r y i n g ms l oe e pr. n i n g u p o n a w a k e n i n g . s t u d Ti e hs oef s lpe erp el e ca r in i sn g ea s wpe lrl o c e s s h a s yet to be discovered, s t u d bi e us otf s ot- cha l el e rd en o n d rie asm e r sa l m o s t e s h co w en , rt hte am eim o nr y l- r ye c o r dsi nog m e s o r t o f c e s s ne s eo fu trh eo bcr a hi n es me e im tco ab el m e c h a n i s m that shuts down memory t c h e dd uo f fr diu rni ngg s l se e lp . eI ne spo . l e d En o vn d ree arm eyr s — w ph o e, oi t ph als eb e e nw h o remember their dreams onstrated, actually do dream—this every night only o r y rs h eu t dmo wen mi sb s ei m rp l y tm o rhe ec o m ple t ae s t
DULE
GA YO ING RN MO
M
B
O VI E N IG H T
8:00
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TH
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S
TH
UT
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F YP
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M M & PS Y
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TIP LIC ITY reverie CONFERENCE SCHEDULE
P. 06 SCHEDULE
develop innermeets creativity we fiThe rst need toofunderstand eunderstand psyche. Weand are more is than the eye. our ego. full ychological potential the reach of thedepth personality neath the conscious ego’s beyond veneer is the essential Self which guides d directs the our bodyheart through the subconscious mind. Webreathing, all know that mething keeps pumping, flowing, lungs etc. l without conscious intent. Thisblood has been dubbed the subconscious. is mysterious, yet everpsyche. reliable, also houses the llest potential of the When subconscious we can tap this inner realm, ise the subconscious intent to conscious awareness, we get in touch th inner and utilize ourpotential. inner creativity. areput many ways reach is creative First we There need to the ego to tofor rest mporarily. chattering needs tocan be see set aside a me soCreative that The theinsight fullness ofpersonality the entire psyche the light of nd. always feels like a momentary gap has been ened complete and a burst of light has Intuitive isthe a dden understanding thatsurfaced. issuesisforth, as Creative ifthought out of ue. Theand veil of presumption doubt psyche ens up releases the gem of and wisdom we access werelifted. waiting for. A few good thods of enhancing this mindful gap to inner creativity are ditation, self-awareness, soft focus and a light-hearted attitude. word on each method: ditation: There are in many forms ofplace. meditation and they don’t all volve sitting alone some quiet Though this is helpful if ua can accomplish it,mall. you can also meditation learn to meditate in the midst crowded shopping Fruitful is closing the sound eyes, ill the chattering mind, and focus on one specifi c thought, ia mantra) enterare complete stillness in the Void. If meditation peals to for youoryou. there many varied methods, you can seek out which rks best Meditation puts your brain into an alpha or, u will become profi cient a waking theta state. In thisisaltered statewhen the p open and creative mind emerge. Meditation also recommended a prominent hospital Boston forcally recovering cancer heart sease patients. It has in been scientifi shown to calm and the body, duce blood pressure and enhance the immune system. The benefits daily meditation are becoming more accepted by the medical and ientific communities. Enhanced inner creativity is an additional by oduct. Self-Awareness: The practice of self-awareness runs through l the great religious and philosophical disciplines. Buddhism, Zen, fi Mystics, Christian Mystics, Hindu Yogis, and Taoists practice e art of mindful self-awareness. This is a non-judgmental form of tching one’s daily actions and thoughts in the present moment in detached frame of mind. When learned and applied, this can create e necessary gap between the ego and the Self and great clarity mind unfolds. Soft-Focus: This is an excellent way to stop the inking process in an immediate and busy environment. Just allow e eyes to maintain a soft focus on a neutral surface and be aware everything around you without focusing on any one thing. You will tice immediately that your peripheral vision is increased and your nsitivity to your entire environment is enhanced, while your mind calmed. This is the focus of martial artists, dancers and wellained athletes. When you create a soft-focus the ego is temporarily t aside and the subconscious mind where inner creativity abounds n come to the surface. Light-Heartedness: This is an excellent ame of mind to keep the personality ego from getting a rigid hold the psyche and stifling creative thought. When we see the humor everything, we perceive the intuitive and original moments that herwise go unnoticed when we act from habitual behavior patterns. mor embellishes the absurd and unusual, and this is where creativity derstandWeand innermeets creativity we fiThe rst need toofunderstand psyche. aredevelop more isthan the eye. our full ological potential the reach of thedepth personality ego. th the conscious ego’s beyond veneer is the essential Self which irects the our bodyheart through the subconscious mind. We all knowguides that hing keeps pumping, blood flowing, lungs etc. ithout conscious intent. This subconscious has been dubbed thebreathing, subconscious. mysterious, ever reliable, also houses the fullest tial of intent the yet psyche. When we awareness, can tap this inner realm, raise the nscious to conscious we get in touch with and ze our inner creativity. There are many ways to rest reachtemporarily. this inner ive potential. First we need to put the egofor to hattering personality needs to be set aside a time so that the ess of the entire psyche can see the light of mind. insight s feels like a momentary gap been opened andunderstanding aCreative burst of light urfaced. Intuitive thought is has a sudden complete that s forth, as if out of the blue. The releases veil of presumption and doubt fted. Creative psyche opens up and the gem of wisdom we waiting for. A few are goodmeditation, methods of self-awareness, enhancing this mindful gap and to s inner creativity soft focus ht-hearted attitude. A word on of eachmeditation method: ation: There are in many forms and they don’t all ve sitting alone some quiet place. Though this is helpful if can accomplish it,mall. you can also meditation learn to meditate in the midst crowded shopping Fruitful is closing the eyes, the mind, stillness and focus in on the one Void. specifiIf c thought, sound (via a) orchattering enter complete meditation appeals u there are many varied methods, you can seek out which works best ou. Meditation puts state. your brain into an alpha or,the when you become ient a waking theta In this state gap will open reative mind emerge. Meditation is altered also recommended by a prominent tal scientifi in Boston for shown recovering cancer and heart disease It een cally to calm the body, reduce blood patients. pressure and ce the immune system. The benefits of daily meditation are becoming accepted by the medical and scientific communities. Enhanced inner ivity is an additional by product. Self-Awareness: The practice of awareness runs through all the great religious and philosophical plines. Buddhism, Zen, Sufi Mystics, Christian Mystics, Hindu Yogis, aoists practice the art of mindful self-awareness. This is a nonental form of watching one’s daily actions and thoughts in the nt moment in a detached frame of mind. When learned and applied, can create the necessary gap between the ego and the Self and great ty of mind unfolds. Soft-Focus: This is an excellent way to stop hinking process in an immediate and busy environment. Just allow yes to maintain a soft focus on a neutral surface and be aware erything around you without focusing on any one thing. You will e immediately that your peripheral vision is increased and your tivity to your entire environment is enhanced, while your mind is d. This is the focus of martial artists, dancers and well-trained tes. When you create a soft-focus the ego is temporarily set aside he subconscious mind where inner creativity abounds can come to the ce. Light-Heartedness: This is an excellent frame of mind to keep ersonality ego from getting a rigid hold on the psyche and stifling ive thought. When we see the humor in everything, we perceive the tive and original moments that otherwise go unnoticed when we rom habitual behavior patterns. Humor embellishes the absurd and al, and this is where creativity springs from. ny one of these methods is practiced daily they too can become ive behavior patterns. When a fluidity of mind, expressing from the nt moment with calm clarity becomes a habit, creative mind is always able. In this way the experience of inner creativity will become ing presence in your life Ego detachment is the perfect attitude reating a gap in your present personality programming. We all have ioral programs that we have accepted through social, parental, ic and educational conditioning. These seem necessary for mutual ination and cooperation in society. Yet, the need to be perpetually
THINKING ABOUT TYPE
tioned is what keeps us from being spontaneously creative. This is
hildren are more creative, they haven’t accepted or been molded by a
f conditioning yet. When you enter this creative gap certain things
Shelley Gruendler
immediately happen. Paradoxes will become resolved. Clarity will be
sive. Duality will cease and a 360 degree focus of comprehension
suddenly pervade the mind. From personal experience I can truly
hat once the gap is entered, whatever you want to know is there
11:00 am
he taking.
ifficult part is unlearning onditioning you have accepted all your life. ach individual this will be different. There is no set of conditions you must give up, just the acceptance of ditioned response to everything you do. yourself to engender the wonder of a child. enge habitual responses. mpletely present. Allow yourself to become detached from you’ve always assumed was “real” and see what happens. is almost too simple for those who enjoy complexity ntellectual stimulation. intellectual mindset is itself a conditioned response to life. approaches to creativity o look outside of ourselves for something is novel or stimulating. Novelty is not necessarily creative. lation doesn’t resolve problems. creative people can stop at any moment, what they are doing and see a sincerely original esolute answer to whatever question they ask. is because they don’t live for other people’s opinions, o they have to look outside of themselves nswers to difficult questions. They know instinctively within themselves, hidden within the creative mind, momentary pause of detached reflection, nswer lies waiting to be discovered. ive mind is always present in that interval p between a conditioned ego response and ntaneous self-aware intuitive moment. It can be learned. s always been within you it just grows dimmer get used to not allowing it as we did when we were children. into the gap head first, your heart to follow.
27
Monday
Dr. Shelley Gruendler is a typographer, designer and educator who teaches, lectures and publishes internationally on typography and design. She is the head of the communication and ideation design program at Langara College in Vancouver, Canada and is the founding director of Type Camp.
Typography is one of the most important aspects of visual communication—it affects how and what you read, and how you think about what you read. But many graphic designers have difficulty using type effectively. In this workshop, type expert Shelley Gruendler will not only help you brush up on the basics, she will provide historical perspective on type, discuss recent technological advances and provide cool tricks of the trade to help you keep your work fresh. You will walk away with a renewed respect fro typography, and a new way to approach your next project.
DREAM AND PSYCHOLOGY
THE POWER OF DREAM
Antonio Zadra
5:00 pm
Christina Sponias
2:00 pm
Christina Sponias is a psychologist and writer who continued the research of psychiatrist Carl Jung into the area of dream interpretation, discovering the wild side of the human conscience that causes craziness to the human side. Her research led her to discover the cure for schizophrenia, psychosis, neurosis and other mental illnesses.
The dream language is made with images and scenes. Once you learn how it works you start having a direct communication with the unconscious mind that produces your dreams. The more you care about the meaning of your dreams, more you’ll discover about yourself and about the world around you. This way you will acquire a higher level of consciousness. Dream interpretation is a bridge that transports you from the limited mind set of your time and civilization to the eternal unconscious wisdom. The vision you’ll have about the world and about humanity as a whole, will be totally different from the narrow vision you have now.
Antonio Zadra, Ph.D., is a Full Professor in the Department of Psychology, Université de Montreal, Research Scholar of the Quebec Mental Health Research Fund, and Director of the university’s Dream Laboratory. His classes include an undergraduate course on dreams and a graduate seminar on sleep disorders. He is a past member of the ASD Board of Directors. His research interests include recurrent dreams, nightmares, somnambulism, psychological correlates of dream content, and the assessment and treatment of dream-related disorders.
Although many contemporary dream researchers suggest that dreaming is functionally significant, some argue that dreams are epiphenomenal to neurophysiological activity during REM sleep. This presentation will review work indicating that dreams show systematic relationships to various dimensions of the dreamer’s waking life. Particular attention will be given to studies highlighting robust relations between waking levels of well-being and dream content, including with recurrent dreams and nightmares. These findings indicate that dreams can be conceptualized as simulations that enact the person’s life concerns and interests, including emotionally salient interpersonal preoccupations. In essence, science shows us that far from being a random creation or insignificant event, dream content is a unique and meaningful product of the human brain.
reverie CONFERENCE SCHEDULE
P. 09 E V E N T D E TA I L _ D AY 1
develop innermeets creativity we fiThe rst need toofunderstand eunderstand psyche. Weand are more is than the eye. our ego. full ychological potential the reach of thedepth personality neath the conscious ego’s beyond veneer is the essential Self which guides d directs the our bodyheart through the subconscious mind. Webreathing, all know that mething keeps pumping, flowing, lungs etc. l without conscious intent. Thisblood has been dubbed the subconscious. is mysterious, yet everpsyche. reliable, also houses the llest potential of the When subconscious we can tap this inner realm, ise the subconscious intent to conscious awareness, we get in touch th inner and utilize ourpotential. inner creativity. areput many ways reach is creative First we There need to the ego to tofor rest mporarily. chattering needs tocan be see set aside a me soCreative that The theinsight fullness ofpersonality the entire psyche the light of nd. always feels like a momentary gap has been ened complete and a burst of light has Intuitive isthe a dden understanding thatsurfaced. issuesisforth, as Creative ifthought out of ue. Theand veil of presumption doubt psyche ens up releases the gem of and wisdom we access werelifted. waiting for. A few good thods of enhancing this mindful gap to inner creativity are ditation, self-awareness, soft focus and a light-hearted attitude. word on each method: ditation: There are in many forms ofplace. meditation and they don’t all volve sitting alone some quiet Though this is helpful if ua can accomplish it,mall. you can also meditation learn to meditate in the midst crowded shopping Fruitful is closing the sound eyes, ill the chattering mind, and focus on one specifi c thought, ia mantra) enterare complete stillness in the Void. If meditation peals to for youoryou. there many varied methods, you can seek out which rks best Meditation puts your brain into an alpha or, u will become profi cient a waking theta state. In thisisaltered statewhen the p open and creative mind emerge. Meditation also recommended a prominent hospital Boston forcally recovering cancer heart sease patients. It has in been scientifi shown to calm and the body, duce blood pressure and enhance the immune system. The benefits daily meditation are becoming more accepted by the medical and ientific communities. Enhanced inner creativity is an additional by oduct. Self-Awareness: The practice of self-awareness runs through l the great religious and philosophical disciplines. Buddhism, Zen, fi Mystics, Christian Mystics, Hindu Yogis, and Taoists practice e art of mindful self-awareness. This is a non-judgmental form of tching one’s daily actions and thoughts in the present moment in detached frame of mind. When learned and applied, this can create e necessary gap between the ego and the Self and great clarity mind unfolds. Soft-Focus: This is an excellent way to stop the inking process in an immediate and busy environment. Just allow e eyes to maintain a soft focus on a neutral surface and be aware everything around you without focusing on any one thing. You will tice immediately that your peripheral vision is increased and your nsitivity to your entire environment is enhanced, while your mind calmed. This is the focus of martial artists, dancers and wellained athletes. When you create a soft-focus the ego is temporarily t aside and the subconscious mind where inner creativity abounds n come to the surface. Light-Heartedness: This is an excellent ame of mind to keep the personality ego from getting a rigid hold the psyche and stifling creative thought. When we see the humor everything, we perceive the intuitive and original moments that herwise go unnoticed when we act from habitual behavior patterns. mor embellishes the absurd and unusual, and this is where creativity derstandWeand innermeets creativity we fiThe rst need toofunderstand psyche. aredevelop more isthan the eye. our full ological potential the reach of thedepth personality ego. th the conscious ego’s beyond veneer is the essential Self which irects the our bodyheart through the subconscious mind. We all knowguides that hing keeps pumping, blood flowing, lungs etc. ithout conscious intent. This subconscious has been dubbed thebreathing, subconscious. mysterious, ever reliable, also houses the fullest tial of intent the yet psyche. When we awareness, can tap this inner realm, raise the nscious to conscious we get in touch with and ze our inner creativity. There are many ways to rest reachtemporarily. this inner ive potential. First we need to put the egofor to hattering personality needs to be set aside a time so that the ess of the entire psyche can see the light of mind. insight s feels like a momentary gap been opened andunderstanding aCreative burst of light urfaced. Intuitive thought is has a sudden complete that s forth, as if out of the blue. The releases veil of presumption and doubt fted. Creative psyche opens up and the gem of wisdom we waiting for. A few are goodmeditation, methods of self-awareness, enhancing this mindful gap and to s inner creativity soft focus ht-hearted attitude. A word on of eachmeditation method: ation: There are in many forms and they don’t all ve sitting alone some quiet place. Though this is helpful if can accomplish it,mall. you can also meditation learn to meditate in the midst crowded shopping Fruitful is closing the eyes, the mind, stillness and focus in on the one Void. specifiIf c thought, sound (via a) orchattering enter complete meditation appeals u there are many varied methods, you can seek out which works best ou. Meditation puts state. your brain into an alpha or,the when you become ient a waking theta In this state gap will open reative mind emerge. Meditation is altered also recommended by a prominent tal scientifi in Boston for shown recovering cancer and heart disease It een cally to calm the body, reduce blood patients. pressure and ce the immune system. The benefits of daily meditation are becoming accepted by the medical and scientific communities. Enhanced inner ivity is an additional by product. Self-Awareness: The practice of awareness runs through all the great religious and philosophical plines. Buddhism, Zen, Sufi Mystics, Christian Mystics, Hindu Yogis, aoists practice the art of mindful self-awareness. This is a nonental form of watching one’s daily actions and thoughts in the nt moment in a detached frame of mind. When learned and applied, can create the necessary gap between the ego and the Self and great ty of mind unfolds. Soft-Focus: This is an excellent way to stop hinking process in an immediate and busy environment. Just allow yes to maintain a soft focus on a neutral surface and be aware erything around you without focusing on any one thing. You will e immediately that your peripheral vision is increased and your tivity to your entire environment is enhanced, while your mind is d. This is the focus of martial artists, dancers and well-trained tes. When you create a soft-focus the ego is temporarily set aside he subconscious mind where inner creativity abounds can come to the ce. Light-Heartedness: This is an excellent frame of mind to keep ersonality ego from getting a rigid hold on the psyche and stifling ive thought. When we see the humor in everything, we perceive the tive and original moments that otherwise go unnoticed when we rom habitual behavior patterns. Humor embellishes the absurd and al, and this is where creativity springs from. ny one of these methods is practiced daily they too can become ive behavior patterns. When a fluidity of mind, expressing from the nt moment with calm clarity becomes a habit, creative mind is always able. In this way the experience of inner creativity will become ing presence in your life Ego detachment is the perfect attitude reating a gap in your present personality programming. We all have ioral programs that we have accepted through social, parental, ic and educational conditioning. These seem necessary for mutual ination and cooperation in society. Yet, the need to be perpetually
tioned is what keeps us from being spontaneously creative. This is
THE WAY OF THINK ABOUT TYPE Andy Stefanovish
hildren are more creative, they haven’t accepted or been molded by a
f conditioning yet. When you enter this creative gap certain things
immediately happen. Paradoxes will become resolved. Clarity will be
sive. Duality will cease and a 360 degree focus of comprehension
suddenly pervade the mind. From personal experience I can truly
hat once the gap is entered, whatever you want to know is there
11:00 am
he taking.
ifficult part is unlearning onditioning you have accepted all your life. ach individual this will be different. There is no set of conditions you must give up, just the acceptance of ditioned response to everything you do. yourself to engender the wonder of a child. enge habitual responses. mpletely present. Allow yourself to become detached from you’ve always assumed was “real” and see what happens. is almost too simple for those who enjoy complexity ntellectual stimulation. intellectual mindset is itself a conditioned response to life. approaches to creativity o look outside of ourselves for something is novel or stimulating. Novelty is not necessarily creative. lation doesn’t resolve problems. creative people can stop at any moment, what they are doing and see a sincerely original esolute answer to whatever question they ask. is because they don’t live for other people’s opinions, o they have to look outside of themselves nswers to difficult questions. They know instinctively within themselves, hidden within the creative mind, momentary pause of detached reflection, nswer lies waiting to be discovered. ive mind is always present in that interval p between a conditioned ego response and ntaneous self-aware intuitive moment. It can be learned. s always been within you it just grows dimmer get used to not allowing it as we did when we were children. into the gap head first, your heart to follow.
28
Tuesday
As senior partner at Prophet, Andy Stefanovish leads a team of experts to create change and inspire leaders of Fortune 500 companies. Clients include GE, General Mills, Procter & Gamble, and Nike. Andy is also a popular author and speaker, and has contributed his ideas to many books and articles, including The Art of followership.
Typography is one of the most important aspects of visual communication—it affects how and what you read, and even how you think about what you read. But many graphic designers have difficulty using type effectively. In this workshop, type expert Shelley Gruendler will not only help you brush up on the basics, she’ll provide historical perspective on type, discuss recent technological advances and provide cool tricks of the trade to help you keep your work fresh. You’ll walk away with a renewed respect for typography, and a new way to approach your next project.
DISCOVER YOUR CREATIVE MIND
THE ART OF DREAM Roger Juline
Diane Rusnak
7:00 pm
5:00 pm
Diane Rusnak, has developed themes from hundreds of dreams into artworks in acrylic paint, colored pencil drawings, collages, and sculpture. She changed from thick abstract oil painting to using acrylics stretched in much medium in many layers of glazing to make the colors transparent which is more suitable for painting the feeling of dreams.
To know a person is to know her dreams. And when there is such recognition, a deeper knowing with the Mind’s Eye, something new emerges from that meeting place of the waking and dreaming world: A third realm of the Imagination. The inner to outer process continues to captivate me with its personal revelations of life growth, as well as being an endless source of surprising, surrealistic imagery. So this rich imaginal night world brings messages from the soul, the deeper self. Any fragment of a dream can be a window into this other realm. Repetitive dreams are particularly powerful and call out to be acknowledged, transformed and integrated into waking life.
Science of Mind has been a way of life for Roger Juline for over 20 years. His dedication and achievements are remarkable which culminated in him being awarded an honorary Doctor of Divinity in 2009. Dr. Roger is an experienced and inspirational teacher and speaker; through skilful techniques, humour and understanding of human nature he guides his audience to their own discovery - always a powerful experience and often life changing.
Your mind is always creating. In the same sense that your physical body constantly breathes, your mind constantly creates. You may not always be aware of your breathing or control the rate and depth of each breath, but your body continues to breathe from the moment you are born to the end of your physical existence. In the same way, your mind creates unceasingly. It is the natural function of the mind to create, whether you are awake or asleep. Your subconscious mind has been creating events for you throughout your life. Indeed, nothing can occur in your life without the activity of your subconscious mind causing it to happen. Your sub-conscious mind will do only what you consciously or unconsciously tell it to do.
reverie CONFERENCE SCHEDULE
P. 11 E V E N T D E TA I L _ D AY 2
develop innermeets creativity we fiThe rst need toofunderstand eunderstand psyche. Weand are more is than the eye. our ego. full ychological potential the reach of thedepth personality neath the conscious ego’s beyond veneer is the essential Self which guides d directs the our bodyheart through the subconscious mind. Webreathing, all know that mething keeps pumping, flowing, lungs etc. l without conscious intent. Thisblood has been dubbed the subconscious. is mysterious, yet everpsyche. reliable, also houses the llest potential of the When subconscious we can tap this inner realm, ise the subconscious intent to conscious awareness, we get in touch th inner and utilize ourpotential. inner creativity. areput many ways reach is creative First we There need to the ego to tofor rest mporarily. chattering needs tocan be see set aside a me soCreative that The theinsight fullness ofpersonality the entire psyche the light of nd. always feels like a momentary gap has been ened complete and a burst of light has Intuitive isthe a dden understanding thatsurfaced. issuesisforth, as Creative ifthought out of ue. Theand veil of presumption doubt psyche ens up releases the gem of and wisdom we access werelifted. waiting for. A few good thods of enhancing this mindful gap to inner creativity are ditation, self-awareness, soft focus and a light-hearted attitude. word on each method: ditation: There are in many forms ofplace. meditation and they don’t all volve sitting alone some quiet Though this is helpful if ua can accomplish it,mall. you can also meditation learn to meditate in the midst crowded shopping Fruitful is closing the sound eyes, ill the chattering mind, and focus on one specifi c thought, ia mantra) enterare complete stillness in the Void. If meditation peals to for youoryou. there many varied methods, you can seek out which rks best Meditation puts your brain into an alpha or, u will become profi cient a waking theta state. In thisisaltered statewhen the p open and creative mind emerge. Meditation also recommended a prominent hospital Boston forcally recovering cancer heart sease patients. It has in been scientifi shown to calm and the body, duce blood pressure and enhance the immune system. The benefits daily meditation are becoming more accepted by the medical and ientific communities. Enhanced inner creativity is an additional by oduct. Self-Awareness: The practice of self-awareness runs through l the great religious and philosophical disciplines. Buddhism, Zen, fi Mystics, Christian Mystics, Hindu Yogis, and Taoists practice e art of mindful self-awareness. This is a non-judgmental form of tching one’s daily actions and thoughts in the present moment in detached frame of mind. When learned and applied, this can create e necessary gap between the ego and the Self and great clarity mind unfolds. Soft-Focus: This is an excellent way to stop the inking process in an immediate and busy environment. Just allow e eyes to maintain a soft focus on a neutral surface and be aware everything around you without focusing on any one thing. You will tice immediately that your peripheral vision is increased and your nsitivity to your entire environment is enhanced, while your mind calmed. This is the focus of martial artists, dancers and wellained athletes. When you create a soft-focus the ego is temporarily t aside and the subconscious mind where inner creativity abounds n come to the surface. Light-Heartedness: This is an excellent ame of mind to keep the personality ego from getting a rigid hold the psyche and stifling creative thought. When we see the humor everything, we perceive the intuitive and original moments that herwise go unnoticed when we act from habitual behavior patterns. mor embellishes the absurd and unusual, and this is where creativity derstandWeand innermeets creativity we fiThe rst need toofunderstand psyche. aredevelop more isthan the eye. our full ological potential the reach of thedepth personality ego. th the conscious ego’s beyond veneer is the essential Self which irects the our bodyheart through the subconscious mind. We all knowguides that hing keeps pumping, blood flowing, lungs etc. ithout conscious intent. This subconscious has been dubbed thebreathing, subconscious. mysterious, ever reliable, also houses the fullest tial of intent the yet psyche. When we awareness, can tap this inner realm, raise the nscious to conscious we get in touch with and ze our inner creativity. There are many ways to rest reachtemporarily. this inner ive potential. First we need to put the egofor to hattering personality needs to be set aside a time so that the ess of the entire psyche can see the light of mind. insight s feels like a momentary gap been opened andunderstanding aCreative burst of light urfaced. Intuitive thought is has a sudden complete that s forth, as if out of the blue. The releases veil of presumption and doubt fted. Creative psyche opens up and the gem of wisdom we waiting for. A few are goodmeditation, methods of self-awareness, enhancing this mindful gap and to s inner creativity soft focus ht-hearted attitude. A word on of eachmeditation method: ation: There are in many forms and they don’t all ve sitting alone some quiet place. Though this is helpful if can accomplish it,mall. you can also meditation learn to meditate in the midst crowded shopping Fruitful is closing the eyes, the mind, stillness and focus in on the one Void. specifiIf c thought, sound (via a) orchattering enter complete meditation appeals u there are many varied methods, you can seek out which works best ou. Meditation puts state. your brain into an alpha or,the when you become ient a waking theta In this state gap will open reative mind emerge. Meditation is altered also recommended by a prominent tal scientifi in Boston for shown recovering cancer and heart disease It een cally to calm the body, reduce blood patients. pressure and ce the immune system. The benefits of daily meditation are becoming accepted by the medical and scientific communities. Enhanced inner ivity is an additional by product. Self-Awareness: The practice of awareness runs through all the great religious and philosophical plines. Buddhism, Zen, Sufi Mystics, Christian Mystics, Hindu Yogis, aoists practice the art of mindful self-awareness. This is a nonental form of watching one’s daily actions and thoughts in the nt moment in a detached frame of mind. When learned and applied, can create the necessary gap between the ego and the Self and great ty of mind unfolds. Soft-Focus: This is an excellent way to stop hinking process in an immediate and busy environment. Just allow yes to maintain a soft focus on a neutral surface and be aware erything around you without focusing on any one thing. You will e immediately that your peripheral vision is increased and your tivity to your entire environment is enhanced, while your mind is d. This is the focus of martial artists, dancers and well-trained tes. When you create a soft-focus the ego is temporarily set aside he subconscious mind where inner creativity abounds can come to the ce. Light-Heartedness: This is an excellent frame of mind to keep ersonality ego from getting a rigid hold on the psyche and stifling ive thought. When we see the humor in everything, we perceive the tive and original moments that otherwise go unnoticed when we rom habitual behavior patterns. Humor embellishes the absurd and al, and this is where creativity springs from. ny one of these methods is practiced daily they too can become ive behavior patterns. When a fluidity of mind, expressing from the nt moment with calm clarity becomes a habit, creative mind is always able. In this way the experience of inner creativity will become ing presence in your life Ego detachment is the perfect attitude reating a gap in your present personality programming. We all have ioral programs that we have accepted through social, parental, ic and educational conditioning. These seem necessary for mutual ination and cooperation in society. Yet, the need to be perpetually
tioned is what keeps us from being spontaneously creative. This is
hildren are more creative, they haven’t accepted or been molded by a
f conditioning yet. When you enter this creative gap certain things
INSPIRATION OF DREAMS Gall Anderson
immediately happen. Paradoxes will become resolved. Clarity will be
sive. Duality will cease and a 360 degree focus of comprehension
suddenly pervade the mind. From personal experience I can truly
hat once the gap is entered, whatever you want to know is there
he taking.
ifficult part is unlearning onditioning you have accepted all your life. ach individual this will be different. There is no set of conditions you must give up, just the acceptance of ditioned response to everything you do. yourself to engender the wonder of a child. enge habitual responses. mpletely present. Allow yourself to become detached from you’ve always assumed was “real” and see what happens. is almost too simple for those who enjoy complexity ntellectual stimulation. intellectual mindset is itself a conditioned response to life. approaches to creativity o look outside of ourselves for something is novel or stimulating. Novelty is not necessarily creative. lation doesn’t resolve problems. creative people can stop at any moment, what they are doing and see a sincerely original esolute answer to whatever question they ask. is because they don’t live for other people’s opinions, o they have to look outside of themselves nswers to difficult questions. They know instinctively within themselves, hidden within the creative mind, momentary pause of detached reflection, nswer lies waiting to be discovered. ive mind is always present in that interval p between a conditioned ego response and ntaneous self-aware intuitive moment. It can be learned. s always been within you it just grows dimmer get used to not allowing it as we did when we were children. into the gap head first, your heart to follow.
29
Wednesday
11:00 am
Gall Anderson is the creative director of design at SpotCo, a New York-based agency that specializes in creating artwork and campaigns for Broadway theater. Prior to this, she served as senior art director at Tolling Stones magazine. Gall’s work has been recognized by the Society of Publication Designers, the Type Directors Club, AIGA, Communication Arts and Print; she is also the co-author, with Steven Heller, of New Vintage Type, Astounding Photoshop Effect, American Typeplay and the upcoming Omamental Type.
Designs and presentations are about the experience that moves people when they see something they’ve never seen before. Images are the core of powerful messaging. Tell your story with exceptional images and explore new ways to find and license images. Gall Anderson, Amy Love, two Silicon Valley executives in the imaging industry, share their experise and discuss effective strategies for creating materials with images that really tell the story and how to quickly and easily find and acquire the license to use them.
MATERIAL TEXTS MANAGING MULTIPLICITY
Paul Stiff
Fiona G Ross 5:00 pm
3:00 pm
Fiona Ross specializes in non-Latin type design and typography. From 1978 to 1989 she worked for the British arm of Linotype, Linotype Limited, being responsible for the design of their nonLatin fonts and typesetting schemes, notably those using Arabic and Indic scripts such as Devanagari. Since 1989 she has worked as a consultant, author, lecturer, and type designer. In 2003 Fiona joined the Department of Typography and Graphic Communication at the University of Reading, England as a part-time sessional lecturer. Fiona holds a BA in German; a Postgraduate Diploma in Sanskrit and Pali; and a PhD in Indian Palaeography from SOAS (London University). She is a member of the Association Typographique International and a Fellow of the Royal Society of Arts.
Typeface design has historically been a notoriously hermetic activity, arguably because individual creativity is crucial to its success. When in the metal age a designer had to defer to the skills of the punch cutter to actually execute his design, he generally did so grudgingly, typically resisting any deviation from his intent; and the bulk of contemporary type design is taken from concept to usable font file by a single individual. There has however been a marked increase in the number of typefaces designed by two individuals or even teams. Notably in some of these cases the typeface could in fact have been produced individually by any of the designers involved. What are the reasons designers engage in such collaboration? And what are the perils in such an effort? What relevance does geographic separation have? And if they are fortunate to achieve financial success, how do the designers share the proceeds? The panelists will bring their experience to bear in revealing the requirements, both psychological and practical, that lead to success when producing fonts with the help of others.
Paul Stiff ’s first ATypI meeting was thirty years ago; he recently recalled it in the pages of Progetto Grafico (Roma). He worked in book publishing before joining Reading, where he works in typography, design history, and information design. He was for many years editor of Information design journal; he then founded, and still edits, the Typography Papers series.
Two decades ago I wrote that when postmodern critics of typography pronounced on reading they often hid undeclared assumptions about the kinds of readers they had in mind, typically excluding people deprived of literacy and its promises in favour of those more comfortable fractions of the population preferred by designers who conceive of reading as an act of private aesthetic consumption. This talk, which reprises some of those themes, is about typographies in everyday life, viewed through lenses both historical and political. It considers the social contexts in which everyday reading happens, and the diverse social practices of literacy. It takes two historic viewing angles: on designing in politics during the middle decades of the 20th century, and on printed documents for the exchanges of everyday life in the 19th century. There is an explosive overlap in moments beyond the everyday where reading aloud is politically charged. Typography runs as a red thread through these themes. The talk and its pictures derive from two projects at the University of Reading, ‘Designing information for everyday life, 1815–1914’ and ‘The optimism of modernity, each funded by the Arts and Humanities Research Council.
reverie CONFERENCE SCHEDULE
P. 13 E V E N T D E TA I L _ D AY 3
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BURG reverie CONFERENCE SCHEDULE
P. 15 M A P O F S T. P E T E R S B U R G
acknowledgemen
Conference Editor
acknowledge ment
acknowledgement
Table of Contnent
Sub-conscious mind and creativity
Design Directors Design Manager
acknowledgement
Logistics Team
Mike Gomez
Mellissa Gallant
Melissa Davison
Maria Harojanto
Liscelyn Arifal
Kanako Mamiya
Erica Banh
Ashley You
Amanda Day
Ana Maria Bonzalez
Ariel Grey
Rick Lowe MetaDesign SF
Neville Brody Reserch Studios
Jon Wozencroft
Joan Spiekermann FontShop International
Bill Hill & Terry Irwin MetaDesign SF
Neville Brody Research Studios
Conference Manager
Table of Contnent
Shel Perkins MetaDesign SF
acknowledgement
Producers
acknowledg
acknowledgement
Table of Contnent
Typeface
Table of Contnent
Software
Paper
Binding
F uj i F in e Pi x s90 0 0 D ig it a l Ca mera
A s hl ey You
C a lif o rni a Of f i ce Se rv i ce
Ep so n Pre s ent a t i on Pa per Ma t t e 47L b
M a c i nt o sh
A d o be P hot o sh o p
A d o be Il l us t ra t or
A d o be In de s ig n
H oe f ler Te xt
C ou rie r
A k zi de n z Grot e s k
Printer
acknowledg ment
Ep so n S t yl us P hot o R 1 900 Ink J et P ri nt er
Table of Contnent
acknowledgement
Sub-cons
acknowledgement
acknow ment
Equipment
CONFERENCE SCHEDULE
Table of Contnent
Sub-conscious mind and creativity
Photography
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ACKNOWLEDGEMENTS COLOPHON
P. 17